Apple Maps is a web mapping service developed by Apple. As the default map system of iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, it provides directions and estimated times of arrival for driving, walking, cycling, and public transportation navigation. A "Flyover" mode shows certain urban centers and other places of interest in a 3D landscape composed of models of buildings and structures.

First released in 2012, Apple Maps replaced Google Maps as the default map system on Apple devices. At launch, it drew criticism from users and reviewers for incorrect directions, sparse data about public transportation, and various other bugs and errors. Apple has since further developed the software to address the issues raised by such criticism.

While previously exclusive to Apple devices, Apple released a cross-platform MapKit JS API in 2018, allowing Apple Maps to be embedded on the web.

Apple revealed that the application would replace Google Maps as the default web mapping service for iOS. Apple also announced that the application would include turn-by-turn navigation, 3D maps, and the virtual assistant Siri. The mapping service was released on September 19, 2012. Following the launch, Apple Maps was heavily criticized, which resulted in a public apology by Apple CEO Tim Cook in late September and the departure of two key employees of Apple (see also §Early inaccuracy).

Google Maps was the default mapping app in iOS from the first generation iPhone in 2007. In late 2009, tensions between Google and Apple started when the Android version of Google Maps featured turn-by-turn navigation, a feature which the iOS version lacked. At the time, Apple argued that Google collected too much user data. When Apple made iOS 6 available, Google Maps could only be accessed by iOS 6 users via the web. Although Google did not immediately launch an iOS version Maps, shortly after the announcement of Apple Maps, Google did add a Flyover feature to its virtual globe application Google Earth. Three months later, in December 2012, Google Maps was released in the App Store. This version of Google Maps, unlike the previous version, featured turn-by-turn navigation. Shortly after it was launched, it was the most popular free application in the App Store.

Speculation around Apple creating a mapping service of its own arose in 2009 after computer magazine Computerworld reported that Apple had acquired Jaron Waldman's company Placebase, an online mapping service, in July of that year. The CEO of Placebase became a part of Apple's "Geo Team". In the following two years, Apple acquired two more mapping related companies who specialized in 3D maps: Poly9 in 2010 and C3 Technologies in 2011. C3 Technologies' imagery was later used for the Flyover feature in Apple Maps. Earlier in 2011, Apple indicated its plan for a mapping service when it stated on its website that it was collecting location data to create "an improved traffic service in the next couple of years" for iPhone users. In September 2012, when Apple Maps was released, a "source" connected to both Google and Apple Maps claimed to technology website TechCrunch that Apple was recruiting Google employees that worked on Google Maps.

In the first year after its release, Apple Maps received a number of improvements which solved various errors in the application. Other changes included adding more satellite imagery and making the navigation available in more cities. In 2013, Apple also acquired a few companies to improve Apple Maps, namely HopStop, Embark, WifiSlam, and Locationary, as well as the team and the technology of the company BroadMap. HopStop and Embark both specialized in mapping public transportation, WifiSlam specialized in interior maps, Locationary provided accurate company data for mapping services, and BroadMap managed, sorted, and analyzed map data.

During WWDC in June 2013, Apple announced the new version of Apple Maps in iOS 7. This new version (and the rest of the operating system) had a new look and icon. Several new functions were also implemented, including full-screen mode, night mode, real-time traffic information, navigation for pedestrians, and the Frequent Locations feature. The latter feature, which can be switched on and off, was introduced to record the most frequently visited destinations by users in order to improve Apple Maps. In addition, new satellite imagery was added once again. On September 18, 2013, Apple released iOS 7. At that time, the new iPhone 5S included a new motion coprocessor, the M7, which can identify whether a user is walking or driving in order to adjust the navigation mode.