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BGL Group
BGL Group
BGL Group
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'BGL Group (formerly Budget Group Limited) is a financial services company based in Orton Southgate, Peterborough, England. It is a digital distributor of insurance and household financial services, owning brands such as Comparethemarket. The company is part of the BHL (Budget Holdings Limited) global group, which also includes Telesure Investment Holdings [1] in South Africa.

Key Information

Originally established as an underwriter, BGL later divested its underwriting arm to focus on price comparison and digital distribution. Its main lines of business historically included vehicle and home insurance, alongside supplementary products such as breakdown cover and legal protection.

History

[edit]

The company was founded in the UK in 1992 by South African entrepreneur Douw Steyn as the Budget Insurance Company, an underwriter. Steyn had previously established Auto & General Insurance in South Africa in 1985, pioneering a model of selling insurance directly over the telephone.[2] The UK operation was established to replicate this direct-to-consumer model.

In 1997, Budget Insurance Services Limited (BISL) was founded. The following year, the company ceased its own underwriting operations to become an intermediary, marketing policies underwritten by a panel of third-party insurers.

In 1998, Telesure Investment Holdings (TIH), was established to house Auto&General and other insurance brands to come.[3]

In 1999, the group acquired Arnott Century and rebranded to Budget Retail. Further acquisitions followed, including Dial Direct and Bennetts in 2001.

In 2002, the group launched an affinity business called Junction, which managed insurance products for partners such as Post Office, M&S Money, and Bradford & Bingley.

In 2003, the company launched its own uninsured loss recovery business, ACM ULR, and in the same year it ran a PR and marketing campaign for Bennetts, helping to establish the bike insurer as a leading brand in the United Kingdom market.[citation needed] In 2004, Budget was noted as providing the most competitive home insurance,[4] and the cheapest motor insurance cover.[5]

The company opened its Cape Town Contact Centre in 2004, set up Comparethemarket.com as a complementary service in 2005, and sold Budget Retail in 2006. In July 2007 the company changed its name to BGL Group, launching an eco-friendly car insurance site, ibuyeco.co.uk, and relaunching the comparethemarket.com insurance price comparison site.[citation needed]. Along with this South Africa's first comparison website was launched Hippo.co.za[6] that compares insurance and other personal finance products from a range of South African brands. Before Hippo.co.za, consumers had to call around for hours trying to find the cheapest quote to suit their needs. This was a market changer for the South African market.

The year 2009 saw the creation of comparethemeerkat.com – online meerkat comparison website as part of a spoof advertising campaign featuring a CGI meerkat character named Aleksandr Orlov. French price comparison sites LesFurets.com and CreditMieux.com were acquired in 2010,[7] and Dutch site Verzekeringssite.nl was acquired in 2012.[8] The latter was rebranded as hoyhoy.nl in 2014.[citation needed]

In 2013, BGL group launched Beagle Street, the first online-only life insurer in the UK. In 2022 Beagle Street was acquired by OneFamily.[9]

In 2015, Bennetts was sold to Saga Group.[10]

The Canada Pension Plan Investment Board acquired a 30% stake in BGL in November 2017 for £675 million.[11]

In January 2022, BGL sold its insurance business to Markerstudy, leaving Comparethemarket as its primary remaining business. BGL was advised by Dentons[12] on the transaction.

The BGL Group, part of the greater TIH (Telesure Investment Holdings) have subsequently grown their portfolio of sites across the globe which now include, Compare the Market Australia, LesFurets.com in France, Koalay and Hesapkurdu in Turkey, Hoyhoy in Holland.

Today

[edit]

The group's main company name is BISL Limited, which was founded in 1996[13] – trading under the names of Budget, Dial Direct, Bennetts, Junction, ACM ULR, Fusion (no connection with the UK commercial insurer of the same name, established in 2001).

In 2013 the FSA intervened and forced BISL to change its policy cancellation terms, as a result of which BISL stated: "BISL has agreed to change the cancellation terms in its policies. This is because we believe the original terms were confusing and unfair".[14]

The BGL Group employs 2,852 staff across the UK with sales of £714 million and profits of £172 million to the end of June 2019.[15]

Notes

[edit]

References

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BGL Group

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from Grokipedia
BGL Group Limited is a British financial services holding company headquartered in , , that specializes in the digital distribution of insurance and household financial services through price comparison platforms and lead generation. Its primary operations focus on connecting consumers with providers of motor, home, life, and , as well as utilities and services, serving millions of customers annually via online marketplaces. Founded on 21 March 1991 as Tele-Cover Holdings Limited by South African entrepreneur , the company rebranded to Budget Group Limited in 1997 and adopted its current name, BGL Group Limited, in 2007. Under Steyn's leadership, BGL expanded rapidly in the UK market, launching key brands such as Budget Insurance in the early and the award-winning Compare the Market comparison site in 2006, which became a cornerstone of its business with its iconic advertising campaigns. Steyn died on 4 February 2025. The group also operates international platforms like LesFurets.com in and has invested in insurtech ventures, including a stake in ThingCo for solutions. A pivotal shift occurred in 2022 when BGL sold its core insurance underwriting and brokerage arm, BGL Insurance, to Markerstudy Group for £400 million, retaining ownership of its comparison and aggregation businesses to streamline operations amid regulatory changes and market consolidation in the UK personal lines sector. This divestiture allowed BGL to concentrate on high-growth digital comparison services, where it generates revenue through commissions and leads. The company's ownership structure includes a significant minority stake held by the Canada Pension Plan Investment Board, which invested $1.1 billion for 30% in 2017, valuing BGL at approximately $3.7 billion at the time. As of 2025, BGL Group continues to demonstrate robust financial health, with its latest accounts for the year ending 30 June 2024 showing revenues exceeding £500 million, driven by increased user engagement on platforms like Compare the Market amid rising insurance premiums and consumer demand for savings. Employing around 1,000 people, BGL operates as a Series E company with a focus on , including AI-enhanced and partnerships in the insurtech space, positioning it as a key player in Europe's evolving digital landscape.

History

Founding and early development

The holding company, Tele-Cover Holdings Limited, was incorporated on 21 March 1991 by South African entrepreneur . In 1992, along with four executives from Auto & General Insurance Company, Steyn founded Budget Insurance Company Limited in , . Initially established as a direct insurer, the company focused on providing affordable car and household insurance policies, emphasizing monthly payment options to appeal to cost-sensitive consumers. The early years were marked by rapid expansion through a call-center-based model, which allowed Budget Insurance to target budget-conscious customers with low-premium policies sold primarily over the . Operating from facilities in , the company built a reputation for accessible, no-frills , growing its customer base by leveraging direct channels rather than traditional brokerage networks. By the mid-1990s, this approach had solidified its position in the competitive personal lines market. In 1997, Budget Insurance underwent a strategic pivot, ceasing its underwriting activities and transitioning to an insurance intermediary model. This shift involved partnering with a panel of external underwriters to distribute policies, enabling greater scalability and reduced capital requirements while maintaining its focus on motor and home insurance. The move marked a departure from direct risk-bearing to broking, aligning with evolving market dynamics in the UK insurance sector. The company was rebranded as Budget Group Limited in August 1997. A key milestone in this phase came in November 1999 with the acquisition of Arnott Century, a network of high-street brokers comprising Century Insurance Centres and Marshall Arnott Intermediary Services. This purchase expanded Budget's distribution channels by integrating 82 branches and enhancing its broker network capabilities. These additions strengthened its portfolio in niche segments, such as bike tailored to enthusiasts. By the mid-2000s, the company had achieved significant scale, with employee numbers growing to approximately 500 and operations supported by multiple call centers in the UK, including sites in , , and . During this period, it established its at Orton Southgate in , centralizing administrative and operational functions to support ongoing expansion. This foundational growth laid the groundwork for BGL's evolution into a major player in insurance intermediation.

Expansion through acquisitions

In 2001, BGL Group, then known as the Budget Group, pursued an aggressive expansion strategy in the UK market through key acquisitions that enhanced its direct distribution capabilities. The company acquired Dial Direct Insurance Marketing Ltd from Churchill Insurance Group in October 2001 for an undisclosed sum, integrating the telebroker Dial Direct brand focused on car and the specialist GF Bennett brand, later rebranded as Bennetts. This move added approximately 275,000 policies to BGL's existing portfolio of 730,000, bringing the total to over 1 million customers and positioning the group as a major player in personal lines . The Dial Direct acquisition introduced advanced online quoting capabilities, aligning with the growing demand for digital services in the early 2000s, while Bennetts specialized in niche segments such as and , significantly boosting BGL's in these underserved areas. Integration efforts focused on leveraging these assets to streamline operations, with Dial Direct's telephone-based channels complementing BGL's existing broker network and enabling faster acquisition. These developments were supported by strategic partnerships with established underwriters, enhancing product reliability and distribution reach. The acquisitions drove substantial synergies, contributing to rapid revenue growth as BGL capitalized on in marketing and . Despite these successes, BGL faced challenges from heightened regulatory scrutiny on insurance sales practices in the UK during the early 2000s, particularly around transparency and in direct sales models. The (FSA), established in 1997, intensified oversight of personal insurance intermediaries to address concerns over mis-selling and unfair terms, impacting the industry's growth trajectory and prompting BGL to refine its compliance processes. This environment underscored the need for robust integration strategies to maintain market positioning amid evolving regulatory demands.

Rebranding and international growth

In July 2007, Budget Group Limited rebranded to BGL Group to better reflect its expanding operational breadth and diversification beyond traditional budget offerings into areas such as price comparison and eco-friendly products. The rebranding coincided with the relaunch of , a motor price comparison originally launched in 2006 by the group. This platform quickly grew into one of the UK's leading price comparison sites, particularly after the introduction of its iconic advertising campaign in January 2009, which featured the character Aleksandr Orlov and significantly enhanced brand visibility and customer engagement. BGL Group's international expansion began in with the acquisition of Courtanet, a Paris-based price company founded in 2005, marking the group's entry into the French market. Courtanet was rebranded as LesFurets.com in 2012, adopting a mascot inspired by the successful theme to drive growth in non-life comparisons. In 2012, BGL further extended its reach by acquiring an 85% stake in Verzekeringssite.nl, a prominent Dutch aggregator, which was subsequently rebranded as Hoyhoy.nl in 2014 to align with the group's digital branding strategy. The period also saw advancements in digital capabilities, including the launch of a meerkat-themed app in 2010 to facilitate mobile comparisons and rewards. By 2014, these efforts, encompassing enhanced mobile apps and online tools across platforms, supported substantial growth in user engagement, with attracting millions of annual visitors and solidifying BGL's position in the evolving digital insurance landscape.

Recent investments and divestitures

In 2015, BGL Group sold its specialist motorbike insurance broker Bennetts to Saga Group for £26.26 million, marking a transitional divestiture to streamline its focus on core digital insurance distribution ahead of subsequent investments. A significant milestone came in 2017 when the Investment Board (CPPIB) acquired a 30% stake in BGL Group for £675 million, implying an enterprise valuation of £2.25 billion and providing capital for further expansion in digital financial services. In 2018, BGL Group acquired Saverd Ltd., the developer of the personal finance management app , to enhance its customer engagement capabilities through technologies and integrate innovations into its platforms. The company undertook major divestitures in 2022, including the sale of its Beagle Street life and critical illness business to OneFamily, allowing BGL to refocus on its comparison and distribution strengths while transferring the protection products to a mutual provider serving underserved markets. Later that year, in January, BGL sold its core underwriting arm, BGL Insurance, to Markerstudy Group for £400 million, retaining ownership of key price comparison sites such as Compare the Market to maintain its digital aggregator leadership. On February 4, 2025, BGL Group's founder passed away at age 72 after a period of ill health. Telesure Investment Holdings (TIH), the South African-based parent entity that encompasses BGL and other global operations, disclosed the news. Under TIH's continued management, the portfolio has sustained global growth, exemplified by the expansion of Compare the Market into since its 2012 launch, supporting international comparison services across multiple markets.

Business operations

Core products and services

BGL Group's core offerings center on non-life insurance products, including for cars and motorcycles, , and , distributed through intermediary partnerships rather than direct . These products are facilitated via digital comparison platforms that connect consumers with tailored policies from various providers, emphasizing accessibility and competitive pricing. In addition to its primary insurance lines, BGL provides supplementary services such as breakdown cover integrated with vehicle policies, , and mortgages through legacy business arms. These offerings support a broader of household financial services, allowing customers to bundle protections for comprehensive coverage. Following the 2022 sale of its operations to Markerstudy Group, BGL pivoted to a comparison-led model focused on and insurance distribution, partnering with insurers to facilitate policy placements without assuming risk.

Digital platforms and technology

BGL Group's flagship digital platform, Compare the Market, serves as a central hub for price comparison in the UK market, renowned for its distinctive branding campaign featuring characters like Aleksandr Orlov to engage users. Launched in 2006, the platform leverages AI technologies, including algorithms, to detect during the quoting process, ensuring efficient and secure quote generation for millions of users annually. This AI integration supports rapid processing of customer inquiries while validating legitimate transactions, representing a key advancement in digital quoting capabilities. The company's tech stack incorporates specialized tools for backend operations, such as digital claims management systems developed in partnership with insurers like Markerstudy Group, enabling streamlined reporting and processing of claims through online portals. For instance, integrations allow customers to submit glass claims directly via motor interfaces, with automated data capture to accelerate resolution. BGL Group acquired , a management app, in 2018 to enhance CRM and personalization features through APIs; however, the app ceased operations in 2020. Innovations in include mobile-first applications for Compare the Market, which prioritize on smartphones and tablets to facilitate on-the-go comparisons. These apps incorporate data analytics to deliver personalized recommendations based on user behavior and preferences, improving and conversion rates. As of recent reports, BGL Group's platforms collectively serve over 10 million customers, underscoring their scale in the digital distribution space. BGL Group maintains robust cybersecurity measures and data privacy protocols in line with GDPR requirements, including exemptions for processes and secure handling of across its operations. The company conducts regular compliance assessments and invests in technologies like AI-driven prevention to protect user information, ensuring adherence to EU data protection standards post-Brexit.

International presence and subsidiaries

BGL Group operates under the ownership of Telesure Investment Holdings (TIH), a South African parent company founded in 1998 by businessman . TIH's structure enables synergies with South African operations, including shared expertise in product distribution and across borders. The company's international expansion began with acquisitions between 2010 and 2012, establishing key subsidiaries in and . In , BGL Group acquired Courtanet in 2010, rebranding it as LesFurets.com, a price comparison platform for and . In the , it purchased Verzekeringssite.nl in 2012 and rebranded the site as in 2014, focusing on insurance comparisons tailored to the local market; however, BGL sold to Pricewise in 2016. Compare the Market Australia was launched in 2012 as an extension of the brand, offering comparisons for , , and other insurance products to Australian consumers. International operations contribute significantly to BGL Group's overall through these localized platforms, which adapt core services to regional needs. However, expansion has presented challenges, particularly with varying regulations; for instance, compliance with data protection rules like GDPR requires distinct approaches for and customer data handling compared to standards.

Corporate affairs

Ownership and governance

BGL Group is majority owned by Telesure Investment Holdings (TIH), a South African-based investment entity founded by , with approximately 70% of the stake held by Steyn family interests following his death in February 2025. The Investment Board (CPPIB) holds a 30% minority stake, acquired in for approximately £675 million to provide strategic capital without granting operational control. The company's governance structure features a that includes representatives from TIH, such as Stephen Klinkert, alongside independent directors like Mark Bailie and Alison Deborah Hewitt. As a UK-registered , BGL complies with the , while its operations as an authorized insurance intermediary fall under oversight by the (FCA). Following the 2022 sale of its underwriting arm, BGL Insurance, to Markerstudy Group for £400 million, BGL has shifted focus to distribution and related . The divestiture included subsidiaries like BISL Limited, which now operates under Markerstudy. Douw Steyn's death on 4 February 2025 has resulted in no immediate alterations to the ownership or , with control sustained via the Steyn family trust.

Leadership and key personnel

Mark Bailie has served as of BGL Group since September 2020. Prior to his appointment, Bailie spent over a decade at the Royal Bank of Scotland in senior roles, including CEO of Bo, , and CEO of Capital Resolution, as well as a to the UK's programme. Under his leadership, BGL navigated the divestiture of its insurance operations to Markerstudy Group in 2022, refocusing the company on its core price comparison businesses such as Compare the Market. Alison Deborah Hewitt, commonly known as , has been the non-executive Chair of the Board since July 2018. Hewitt, appointed MBE for services to business and , previously served as CEO of the RAC and holds non-executive roles at organizations including Visa Europe and . Her tenure has emphasized strategic amid BGL's evolving business model post-acquisition activities. Behzad Arbabzadah has served as Group since October 2023. Dominic Platt served as from March 2016 to 2023, overseeing financial strategy during a period of significant growth and the 2022 insurance divestiture. Platt joined from Darty plc, where he was Group Finance Director, and later moved to Fashion as CFO. Jeremy Marsden held the position of Chief Risk and Compliance Officer from September 2017 to 2021, bringing expertise from the , where he headed the Large Retail Bank Groups supervision department. His role focused on during BGL's expansion in digital financial services. Marsden subsequently took non-executive positions, including at Reassured. Peter Thompson was CEO of BGL Insurance, a key subsidiary, from 2018 to 2023. He stepped down following the completion and integration of the Markerstudy acquisition, after which he joined Open GI as Chair in 2024. Thompson's leadership contributed to scaling the insurance division to over £1 billion in gross written premiums.

Financial performance and employees

BGL Group's reported revenue stood at £708.8 million for the ending 30 June 2020, reflecting its operations prior to significant structural changes. Following the 2022 divestiture of its core underwriting business to Markerstudy Group, the company refocused on its price comparison platforms, leading to adjusted financial metrics. The impact of this sale streamlined operations, reducing overall scale but enhancing specialization in digital distribution services. By the year ended June 30, 2024, BGL Group's ultimate parent undertaking, BHL () Holdings Ltd, achieved revenue of £641.6 million, a 20% increase from £534.6 million in 2023, driven by higher premiums and expanded on platforms like . Pre-tax profits for BHL (UK) Holdings Ltd reached £172.6 million in the year to June 30, 2024, up from £94.6 million the previous year, marking a return to peak levels seen in 2019 when BGL Group reported £172 million in profits before the divestiture. This performance underscores the resilience of BGL's remaining businesses amid a competitive market for comparison. The company's valuation has remained stable at approximately $3.2 billion as of 2025, consistent with its 2022 assessment following the sale. As of June 30, 2023, BGL Group employed 1,708 people, a reduction from earlier peaks due to post-divestiture and arrangements, including transfers to Markerstudy. The workforce is primarily based at the in , with additional staff supporting international operations, including an office in for the French subsidiary LesFurets.com. This leaner structure supports agile digital operations across its core markets.

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