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BYD Song Max
BYD Song Max
BYD Song Max
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BYD Song Max
Overview
ManufacturerBYD Auto
Also called
  • BYD M6 (EV, 2024–present)
  • BYD eMax 7 (EV, India and the Philippines; 2024–present)
Production
  • 2017–2024 (Song Max)
  • 2021–present (e6)
  • 2024–present (M6 / eMax 7)
AssemblyChina: Changsha, Hunan (Song Max); Shenzhen, Guangdong (M6 / eMax 7)[1]
DesignerUnder the lead of Wolfgang Egger
Body and chassis
ClassCompact MPV
Body style5-door MPV
Layout
Platform
  • e-Platform 3.0 (EV)
RelatedBYD e6 (second generation)
Powertrain
Engine
Electric motorPermanent magnet synchronous
Power output
  • Petrol
  • 152–158 hp (154–160 PS; 113–118 kW) (2017–2022)
  • PHEV
  • 299–306 hp (303–310 PS; 223–228 kW) (2019–2021)
  • 286–303 hp (290–307 PS; 213–226 kW) (2022–2024)
  • EV
  • 161 hp (163 PS; 120 kW) (Song Max EV/M6 Standard range)
  • 201 hp (204 PS; 150 kW) (M6 Extended range)
Transmission
Hybrid drivetrainPlug-in hybrid (DM/DM-i)
Battery
  • 8.3–18.3 kWh BYD Blade LFP (DM-i)
  • 59.1 kWh BYD Blade LFP (Song Max EV 163)
  • 55.4 kWh BYD Blade LFP (M6 Standard Range)
  • 71.8 kWh BYD Blade LFP (M6 Extended Range)
Range
  • 51 km (32 mi) (9.98 kWh DM-i)
  • 81 km (50 mi) (15.98 kWh DM-i)
  • 51 km (32 mi) (9.98 kWh DM-i)
  • Maximum 530 km (329.3 mi) (M6)
Dimensions
Wheelbase2,785 mm (109.6 in)
Length4,680–4,710 mm (184.3–185.4 in)
Width1,810 mm (71.3 in)
Height
  • 1,680–1,690 mm (66.1–66.5 in)
  • 1,880 mm (74.0 in) (with optional extended roof)
Curb weight1,800–1,915 kg (3,968–4,222 lb) (M6)
Chronology
PredecessorBYD M6 (2010)

The BYD Song Max (Chinese: 比亚迪宋MAX) is a compact multi purpose vehicle (MPV) developed by BYD since 2017. Initially available solely as an internal combustion engine (ICE) vehicle with a 1.5-litre turbocharged petrol engine, BYD introduced the plug-in hybrid and battery electric versions since 2019. In 2022, BYD discontinued the petrol-powered Song Max and replaced it with the plug-in hybrid Song Max DM-i after it ended production of ICE vehicles.

The second-generation BYD e6 is a battery electric vehicle heavily based on the Song Max that is predominantly sold as taxis and other fleet usage, which is sold since 2021 in China and in right-hand drive export markets such as Singapore, Hong Kong, Australia and India. A more upscale version of the e6, borrowing elements from the newer Song Max with design revisions and a more powerful electric motor has been available as the BYD M6 since 2024 for export markets.

Overview

[edit]

BYD released previewed images of the BYD Song Max in April 2017.[2] In September 2017, the Song Max was launched in China. Only one engine was offered at launch, which is a 1.5-litre turbocharged petrol engine capable of producing 156 hp (116 kW) and 240 N⋅m (177 lb⋅ft) of torque with either a 6-speed manual gearbox or a 6-speed DCT gearbox.[3]

In April 2019, BYD introduced the Song Max DM plug-in hybrid during the 2019 Shanghai Auto Show. The Song Max DM is equipped with a 1.5-liter petrol engine producing 118 kW (160 PS; 158 hp) an electric motor producing 110 kW (150 PS; 150 hp).[4] At the same show, BYD also showcased the Song Max EV. It was sold in limited quantity in Beijing since October 2019 as the Song Max EV Zhixing Limited Edition. It has a maximum power output of 120 kW (160 PS; 160 hp) and 280 N⋅m (28.6 kg⋅m; 207 lb⋅ft) of torque.[5][6]

The related fleet-oriented BEV model second-generation BYD e6 was made available in late 2021 in both left-hand drive and right-hand drive formats.[citation needed]

  • Song Max (ICE)
    Song Max (ICE)
  • Rear view
    Rear view

2021 facelift

[edit]

The Song Max received a facelift in August 2020 for the 2021 model year. The facelift includes a minor restyle for the front bumper and a redesigned rear end. The interior update features a 12.8 inch screen in the center console and 6-seater 2+2+2 configurations and 7-seater 2+3+2 configurations. The updated model is powered by a 1.5-litre turbo inline-4 engine producing a maximum output of 110 kW (148 hp; 150 PS) and 245 N⋅m (25.0 kg⋅m; 181 lb⋅ft). The transmission is a 6-speed DCT gearbox.[7] BYD ended the production of ICE model in March 2022.[8]

  • 2021 Song Max facelift (ICE)
    2021 Song Max facelift (ICE)
  • Rear
    Rear

Song Max DM-i

[edit]

The Song Max DM-i is the updated version of the previous Song Max DM for the 2022 model year. The Song Max DM-i is equipped with the more efficiency-oriented DM-i plug-in hybrid system consisting of a 1.5-litre engine plus electric motor, with extended roof models added. The Song Max DM-i has 6-seater and 7-seater models to choose from, among which the extended roof models are all 6-seater. With the extended roof, the Song Max DM-i is as high as 1880mm adding the extra height to the interior space. The 1.5-litre engine from the DM-i setup is code-named BYD472QA, drops the turbocharger and produces a maximum power of 81 kW (109 hp; 110 PS), and the permanent magnet synchronous electric motor model is TZ220XYE, powered by lithium iron phosphate batteries. The combined power of the BYD Song Max DM-i reaches 145 kW (194 hp; 197 PS).[9]

  • 2022 Song Max DM-i (PHEV)
    2022 Song Max DM-i (PHEV)
  • Rear
    Rear

BYD M6 / eMax 7

[edit]

"BYD M6" redirects here. For the petrol MPV produced between 2010 and 2017, see BYD M6 (2010).

In March 2024, BYD showcased a right-hand drive Song Max EV in Thailand at the Bangkok International Motor Show, which adopts a refreshed styling.[10] In May 2024, the vehicle was revealed with a new name, the BYD M6.[11] The nameplate was previously used by a larger MPV in 2010. Depending on the market, the M6 is available with two battery options, both using the company's blade battery system; Standard Range with a 55.4 kWh battery pack and NEDC range of 420 kilometres (260 mi), and Extended Range with a 71.8 kWh battery pack and NEDC range of 530 kilometres (330 mi). The electric motor produces a 310 N⋅m (31.6 kg⋅m; 229 lb⋅ft) of torque with differing power outputs depending on the battery option; 120 kW (161 hp; 163 PS) on the Standard Range models, and 150 kW (201 hp; 204 PS) on the Extended Range models.

  • 2024 BYD M6 (BEV)
    2024 BYD M6 (BEV)
  • Rear view
    Rear view
  • Interior
    Interior

Markets

[edit]

Hong Kong

[edit]

The M6 went on sale in Hong Kong in June 2024 with 6-seater and 7-seater options.[12]

India

[edit]

The M6 is marketed in India as the BYD eMax 7. It was launched on 8 October 2024 in two variants with differing battery options: Dynamic and Extended, each with a 7-seater and 6-seater configurations.[13]

Indonesia

[edit]

The M6 was unveiled for the Indonesian market in July 2024 at the 31st Gaikindo Indonesia International Auto Show.[14] It is the first mass-produced battery electric multi-purpose vehicle (MPV) to be sold in Indonesia.[15][16][17] Imported from China,[18] the M6 is offered with a choice of two variants with differing battery options; Standard (55.4 kWh) and Superior (71.8 kWh). A 7-seater configuration is standard on both types, with an optional 6-seater configuration (with second-row captain seats) available on the Superior.[19]

In 2024, the M6 was the best-selling battery electric vehicle in Indonesia.[20]

Malaysia

[edit]

The M6 was launched at Malaysia on 15 October 2024 with two variants available: Standard (55.4 kWh) and Extended (71.8 kWh). The M6 for the Malaysian market is only available in a 7-seater configuration.[21]

Philippines

[edit]

The M6 is marketed in the Philippines as the BYD eMax 7. It was launched on 7 April 2025, in two variants: Standard (55.4 kWh) and Superior Captain (71.8 kWh), each variant are 7-seater and 6-seater configurations, respectively.[22]

Singapore

[edit]

The M6 was launched in Singapore on 22 October 2024, in the sole Superior (71.8 kWh) variant and 7-seater configuration.[23]

Thailand

[edit]

The M6 was launched in Thailand on 9 September 2024. Imported from China, it is offered in two variant levels with differing battery options: Dynamic and Extended. The Dynamic is the Standard Range model (55.4 kWh; 420km), while the Extended is the Extended Range model (71.8 kWh; 530km). The M6 for the Thai market is only available in a 6-seater configuration.[24]

Vietnam

[edit]

The M6 was launched in Vietnam on 23 October 2024, in the sole variant using the 55.4 kWh battery pack and 7-seater configuration.[25]

Trademark dispute

[edit]

In March 2025, BMW Indonesia filed a lawsuit against BYD for unauthorized use of the "M6" trademark. BMW argued that the "M6" name, used by the BMW M6, is globally recognized for its high performance and exclusivity within its M lineup. BYD countered that the claim was "vague", stressing that the model is always marketed under the full label "BYD M6" and accompanied by the company's branding.[26] In June 2025, the Central Jakarta Commercial Court rejected BMW's claims and dismissed the case, as the court found sufficient distinction between BMW's "M6" and BYD's "BYD M6" in both branding and vehicle type.[27]

Sales

[edit]

Song Max

[edit]
Year China[28]
2017 30,390
2018 141,068
2019 68,175
2020 25,392
2021 10,668
2022 11,050
2023 3,720[29]
2024 291[30]

M6 / eMax 7

[edit]
Year Indonesia Thailand Malaysia
2024 6,124[20] 506[31] 566[32]
2025 10, 682

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

BYD Song Max

View on Grokipedia
from Grokipedia
The BYD Song Max is a compact multi-purpose vehicle (MPV) produced by the Chinese automaker from to 2022, designed primarily for family use with seating for six or seven passengers and available in petrol, (PHEV), and all-electric (EV) powertrains. Launched in September on the Chinese market as part of BYD's Dynasty series—named after historical Chinese dynasties—the Song Max targeted the growing demand for versatile, efficient MPVs in urban and suburban settings. Initial pricing started at 79,900 yuan (approximately $12,100 USD) for the base petrol model and reached up to 119,900 yuan (about $18,100 USD) for higher trims, making it accessible for middle-class buyers. The vehicle's dimensions measure 4,680 mm in length, 1,810 mm in width, and 1,680–1,690 mm in height, with a 2,785 mm that provides ample interior space for its classification. It features a front-wheel-drive layout, front suspension, and a 6-speed (DCT) in most variants, emphasizing practicality with a trunk capacity expandable to over 1,000 liters when rear seats are folded. Powertrain options included a 1.5-liter turbocharged inline-four petrol engine delivering 154–160 horsepower (113–118 kW) and 240–245 Nm of torque in the standard model, achieving fuel efficiency of around 7.6 L/100 km. The PHEV DM-i variant pairs a 1.5-liter naturally aspirated inline-four engine with an electric motor for a combined output of approximately 197–226 kW (268–308 hp) and 325–325 Nm, supported by an 18.3 kWh lithium iron phosphate (LFP) Blade Battery offering up to 105 km of electric-only range (NEDC) and fuel consumption as low as 4.2 L/100 km when battery depleted (WLTC). The EV version utilized a 59.1 kWh battery powering a 163-horsepower (120 kW) electric motor, providing up to 401 km of range and 0–100 km/h acceleration in 9.3 seconds. Notable features across trims included advanced safety systems like multiple airbags and stability control, with touchscreen displays, and BYD's signature Blade Battery technology in later hybrid models for enhanced thermal stability. The Song Max was discontinued in in 2022, succeeded by newer MPVs like the and the 2025 Xia, reflecting BYD's shift toward more advanced electrified platforms amid evolving market preferences; the model was rebadged as the BYD M6 for international markets and the eMax 7 for electric versions, which remain in production.

History and Development

Launch and Early Production

The BYD Song Max was introduced in September 2017 as a compact multi-purpose (MPV) in the Chinese market, marking BYD's entry into the family-oriented and commercial MPV segment with an emphasis on spacious interiors and practical design. Priced starting at 79,900 yuan (approximately $12,100 USD at the time), it targeted budget-conscious buyers seeking versatile seven-seater options for urban commuting and light business use. Production commenced shortly after launch, leveraging the company's expanding manufacturing network to support domestic demand. The initial gasoline variants featured a 1.5-liter turbocharged inline-four delivering 116 kW (156 horsepower) and 240 Nm of , mated to either a six-speed manual or dual-clutch . This provided adequate performance for the 's 1,650–1,700 kg curb weight, with a focus on rated at approximately 7.6 L/100 km under NEDC conditions. Marketed as an affordable alternative in China's competitive MPV sector, the Song Max positioned itself against established rivals like the , highlighting its lower entry price, modern styling, and ample cargo space while aiming to capture share in the growing domestic family market. In May 2019, BYD expanded the lineup with the Song Max DM (PHEV) variant, combining a 1.5-liter Atkinson-cycle gasoline engine with an 110 kW (148 horsepower) for a combined system output of approximately 299 horsepower. The setup included a 16 kWh lithium-iron-phosphate , offering an electric-only range of 81 km under NEDC testing, enabling short-distance zero-emission driving for urban users. This introduction reflected BYD's push toward electrified powertrains amid China's supportive policies for new energy vehicles. A battery-electric prototype of the Song Max was also showcased in 2019 at the Auto Show, featuring a 120 kW (161 horsepower) paired with a 57.6 kWh battery for an estimated range of 450 km, though it remained in development and did not enter full production at the time.

Facelifts and Major Updates

In August 2020, BYD launched a facelift for the Song Max as part of the 2021 , featuring a minor restyle of the front bumper, a redesigned rear , and a 12.8-inch rotating system, enabling seamless switching between landscape and portrait modes for improved user interaction with and features. BYD discontinued all petrol-powered variants of the Song Max in March 2022, aligning with the company's broader strategic pivot away from (ICE) vehicles toward new energy options like plug-in hybrids and pure electrics. This move marked the end of pure production across BYD's lineup, with the Song Max transitioning exclusively to electrified powertrains to support the firm's focus on sustainable mobility. In March 2022, BYD introduced the Song Max DM-i variant, equipped with the Super DM-i system comprising a 1.5-liter paired with an and an 18.3 kWh Blade Battery, delivering a combined total range of up to 1,050 km under NEDC testing conditions. This hybrid configuration emphasized efficiency and extended driving capability, positioning the model as a key offering in BYD's strategy for multi-purpose . Spy shots of the export-oriented all-electric M6 MPV, based on the Max platform and built on the e-Platform 3.0 to enhance electric performance, safety, and intelligent features including the DiLink infotainment system supporting over-the-air (OTA) updates, emerged in May 2024. The Max was discontinued in in 2024 and succeeded by the Xia MPV launched in January 2025. In June 2025, a trademark dispute with over the M6 name was resolved in BYD's favor through a court dismissal in , enabling global use of the M6 branding without restrictions.

Design and Specifications

Body and Interior Features

The BYD Song Max features a sleek multi-purpose vehicle (MPV) profile characterized by aerodynamic lines and a bold front incorporating BYD's signature Dragon Face grille design. This aesthetic emphasizes practicality for family use, with electric sliding side doors on both sides facilitating easy access to the cabin, particularly for rear passengers. Post-2021 facelift models introduced full LED headlights and taillights, enhancing visibility and modernizing the exterior appearance. The is available in 6- or 7-seater configurations, catering to varying family needs while maintaining a compact footprint suitable for urban environments. Inside, the Song Max prioritizes spaciousness and versatility with a layout that includes captain's chairs in the second row for the 6-seater variant, providing enhanced comfort and individual armrests. The third row features 4:6 split-folding seats, allowing flexible cargo arrangements, with up to 1,060 liters of available when both rear rows are folded flat. Premium touches include a panoramic that floods the cabin with natural light, customizable ambient lighting for a refined atmosphere, and a soft-touch crafted from high-quality plastics. Upholstery consists of vegan (faux leather) seats throughout, designed for durability and ease of cleaning in family settings. Ergonomics focus on family practicality, with ample legroom in all rows and intuitive controls positioned for driver convenience. Safety features integrated into the body structure include the DiPilot (ADAS) with 360-degree cameras for comprehensive visibility and parking assistance. Standard equipment encompasses six airbags, (ESC), and blind-spot monitoring to protect occupants during everyday driving. The post-2024 BYD M6 variant, a rebadged of the Max, introduces vehicle-to-load (V2L) capability, enabling the MPV to power external devices up to 3.3 kW via integrated outlets. These elements collectively underscore the model's emphasis on secure, user-friendly transport for multi-passenger scenarios.

Dimensions and Chassis Details

The BYD Song Max measures approximately 4,680 to 4,710 mm in length, 1,810 mm in width, and 1,680 to 1,690 mm in height across its variants. Its remains consistent at 2,785 mm for most iterations, though select export variants like the BYD M6 extend it slightly to 2,800 mm for improved stability. These proportions contribute to a spacious interior suitable for multi-passenger configurations, such as 6- or 7-seater layouts. The employs a load-bearing body structure with front MacPherson independent struts for responsive handling and rear torsion beam non-independent suspension in early models, transitioning to multi-link independent setup in later electric variants for better ride comfort over uneven surfaces. Curb weights range from 1,630 kg to 1,915 kg, varying by and battery capacity. Initially built on BYD's proprietary platform for its launch, the platform evolved to the advanced e-Platform 3.0 in the BYD M6 and eMax 7 variants starting around 2024, incorporating enhanced structural rigidity, an 800V fast-charging system, and integrated Blade Battery placement for superior safety and efficiency. This upgrade improves chassis dynamics without altering core dimensions significantly. Tire and wheel options include 17-inch alloys with 215/55 R17 or 225/55 R17 tires as standard on base models, upgrading to 18-inch alloys with 225/50 R18 tires for higher trims to balance ride quality and grip.

Powertrain Options

Gasoline and Initial Hybrid Variants

The gasoline variants of the BYD Song Max featured a 1.5-liter turbocharged producing 113 kW (154 hp) and 240 Nm of , paired with either a 6-speed or a manual gearbox for responsive performance in urban and highway driving. The initial plug-in hybrid variant, introduced in 2019 as the Song Max DM, combined a 1.5-liter turbocharged rated at 118 kW (160 hp) with a 110 kW (150 hp) , yielding a total system output of 228 kW (310 PS). This setup incorporated a 15.98 kWh pack, enabling an of 81 km under NEDC testing conditions. Performance for the DM hybrid included acceleration from 0 to 100 km/h in 6.9 seconds and a top speed of 170 km/h, balancing with family-oriented . Fuel was estimated at 1.2 L/100 km in combined hybrid mode (NEDC), supported by a 6.6 kW AC charging capability for practical daily recharges. These powertrains marked the Song Max's early steps toward prior to subsequent advancements.

DM-i Plug-in Hybrid System

The Super DM-i system, introduced in the 2021 facelift of the Max, represents an evolution of BYD's dual-mode hybrid technology, emphasizing electric priority for enhanced efficiency and extended range. This system integrates a 1.5-liter Xiaoyun Atkinson-cycle with a permanent magnet synchronous , paired through a dedicated hybrid transmission (DHT) that enables seamless switching between pure electric, series hybrid, and parallel hybrid modes. The DHT optimizes power delivery by prioritizing the for most driving scenarios, using the primarily as a or for high-load assistance. The engine delivers 81 kW (110 hp) and 135 Nm of , achieving a exceeding 40%—specifically certified at 43.04% by CATARC—through advanced design and a high-efficiency operating zone covering 80% of its load range. The electric motor provides 145 kW (197 hp) and 325 Nm of , resulting in a combined system output of 226 kW (303 hp) for responsive , with 0-100 km/h in approximately 7.9 seconds. Power is stored in an 18.3 kWh Blade lithium (LFP) battery, known for its structural integrity and safety features, such as passing extreme nail penetration tests without fire or explosion. This battery supports a pure electric range of 105 km under CLTC testing conditions, making short trips fully electric viable. With a 52-liter , the system achieves a total combined range of up to 1,050 km on a full charge and , blending electric and operation for long-distance capability. Combined stands at 3.8 L/100 km under CLTC standards with the battery depleted, significantly lower than traditional hybrids due to the DM-i's electric-dominant strategy. Charging is facilitated via 6.6 kW onboard AC capability, enabling a full recharge in about three hours from a standard outlet, while recovers energy during deceleration to extend the effective electric range. This setup underscores the DM-i's focus on low emissions and cost-effective operation, with the battery's longevity rated for over 3,000 cycles.

Electric Powertrain

The original Song Max EV, available from 2019 to 2021, featured a single front-mounted permanent magnet rated at 120 kW (163 hp) and 280 Nm of , powered by a 59.1 kWh ternary NMC battery. This provided up to 401 km of range under NEDC standards and 0–100 km/h acceleration in 9.3 seconds, with around 14.5 kWh/100 km. The electric in later pure EV variants of the BYD Song Max, particularly the 2024 BYD M6 and eMax 7 models, utilizes a single front-mounted permanent magnet driving the front wheels. varies by battery size, with the base configuration delivering 120 kW (163 hp) and the upgraded version providing 150 kW (204 hp), both accompanied by 310 Nm of peak from the integrated 8-in-1 electric drive system. These models incorporate BYD's proprietary (LFP) battery packs for enhanced safety and durability, available in 55.4 kWh or 71.8 kWh capacities. The smaller pack yields a CLTC-estimated range of 420 km, while the larger offers 530 km, with the design enabling over 5,000 full charge-discharge cycles at while maintaining at least 80% capacity. Performance metrics include 0–100 km/h acceleration in 8.6 seconds and a governed top speed of 180 km/h, supported by the efficient motor and low center of gravity from the floor-mounted battery. Energy consumption ranges from 12.5 to 13.5 kWh/100 km under CLTC conditions, reflecting the powertrain's optimized efficiency for family-oriented MPV use. The system features an 800 V architecture for rapid DC charging, achieving 30–80% in about 30 minutes on compatible infrastructure, alongside vehicle-to-load (V2L) capability delivering up to 3.3 kW to external devices.

Model Variants

Song Max in China

The BYD Song Max was introduced in 2017 as a and primarily assembled at BYD's plant in province, one of the company's key automotive manufacturing facilities. Production of the gasoline-powered variant ended in 2022, aligning with BYD's broader decision to cease manufacturing pure vehicles across its lineup. This shift emphasized and electric powertrains, with the Song Max DM-i introduced as its successor, featuring a 1.5-liter paired with an for improved efficiency. In the Chinese market, the Max saw adaptations for commercial use, particularly through the related model, a battery electric MPV derived from the Max platform and widely deployed in fleets for its reliability and low operating costs. The DM-i hybrid variant gained traction post-2021 as a more affordable and fuel-efficient option amid rising demand for new energy vehicles, though overall sales for the Max series declined from a peak of over 141,000 units in 2018 to around 11,000 for the PHEV in 2022. The model complied with China's New Energy Vehicle (NEV) mandates, qualifying for government purchase subsidies that supported PHEV and EV adoption until their phase-out at the end of 2022, followed by extended vehicle purchase tax exemptions through 2025 (full exemption) and 2026–2027 (50% reduction). These incentives helped integrate the Song Max into domestic fleets and consumer markets, promoting electrification in line with national environmental goals. The Song Max DM-i was discontinued in early 2025, with production shifting to newer electrified MPVs. As of 2025, the Song Max lineage persists through the BYD M6 (EV for export markets) and the Song Max DM-i (hybrid in ), with over-the-air (OTA) updates enhancing its DiPilot for improved autonomy features across the model range.

BYD M6

The BYD M6 represents the primary updated variant of the Song Max lineup, rebranded in May 2024 and reusing the nameplate from BYD's original 2010 M6 MPV model. Developed in , it serves as a compact all-electric MPV targeted at domestic production for export to select regions, available in 6- or 7-seater configurations to cater to and business needs. Unique to the M6 are its enhanced second-row seats, which include , ventilation, and functions for superior comfort during long journeys. The interior features a 15.6-inch rotating for , supporting seamless connectivity and navigation, alongside BYD's DiSus intelligent suspension system that dynamically adjusts damping for a smoother ride over varied conditions. In export markets like , the M6 EV starts at approximately RM109,800 (around $26,500 USD), positioning it as an affordable premium option against competitors like the in the MPV segment. It appeals primarily to urban families seeking spacious, efficient transport and fleet operators requiring low operating costs, with its electric delivering quiet operation—typically under 40 dB in the cabin at highway speeds—thanks to advanced noise insulation and the inherent silence of EV propulsion. The eMax 7 variant adapts the M6 platform specifically for markets like with localized tuning.

eMax 7

The BYD eMax 7 is the fully electric export variant of the M6 MPV, introduced specifically for right-hand-drive markets in emerging economies. Launched in on October 8, 2024, it serves as the successor to the earlier e6 model and shares the underlying platform with the China-market BYD M6. The vehicle is equipped with two battery options: a 55.4 kWh pack in the base Premium trim and a larger 71.8 kWh pack in the Superior trim, enabling claimed ranges of up to 420 km and 530 km respectively under Indian testing conditions. Tailored for family-oriented use in tropical regions like and the , the eMax 7 emphasizes a spacious 7-seater configuration with flexible second- and third-row seating that can slide and recline for enhanced comfort on long drives. It features right-hand-drive adaptations and a robust system designed to handle high ambient temperatures, including dual-zone climate control and rear vents for all rows. The interior prioritizes practicality with a 580-liter capacity in the 7-seater layout, expandable by folding the third row, making it suitable for urban and intercity family travel. Key technological highlights include a 12.8-inch rotating system supporting Apple CarPlay, , and voice commands, paired with a 8-inch digital driver's display. The Superior variant adds Level 2 advanced driver-assistance systems (ADAS), encompassing , autonomous emergency braking, lane departure warning, blind-spot detection, and traffic jam assist, enhancing safety on varied road conditions. In , pricing starts at ₹26.90 (approximately $32,000) for the Premium 7-seater, rising to ₹29.90 for the Superior, positioning it as an accessible electric MPV alternative to traditional models like the . Currently, the eMax 7 is imported from BYD's facilities in , with no local assembly in due to ongoing regulatory hurdles for in the sector. This import strategy supports initial market entry, with plans for potential future localization under review amid evolving government policies.

Markets and Availability

Domestic Market in China

The BYD Song Max was introduced to the Chinese market in September 2017 as a compact MPV targeting family-oriented buyers in the compact multi-purpose vehicle segment. Initially offered with a gasoline powertrain, the model expanded to include plug-in hybrid variants, with the DM-i super hybrid system debuting in March 2022, enhancing its appeal amid rising demand for new energy vehicles (NEVs) during the early 2020s. The DM-i version contributed to the model's sustained relevance in China's NEV ecosystem from 2022 through 2023, aligning with broader market shifts toward electrified mobility. In , the Song Max is distributed through BYD's extensive nationwide dealership network, which comprises thousands of outlets to support accessibility across urban and rural areas. This infrastructure facilitates widespread availability, though the company has faced challenges with some dealer closures in 2025 due to intensified market competition. The Song Max competes directly with models like the and iMAX8 in China's MPV sector, where it differentiates through its hybrid efficiency and pricing starting around 79,900 yuan. These rivals offer similar seating configurations and family-focused features, but the Song Max benefits from China's NEV policies, including full purchase tax exemptions up to 30,000 yuan per through the end of 2025, which lower ownership costs for hybrid and electric variants. The Song Max was discontinued in China in early 2025, succeeded by the Xia MPV. Government incentives, including trade-in subsidies of up to 20,000 yuan for replacements, continued to promote EV adoption in commercial fleets through extended tax relief as of November 2025.

International Export Markets

BYD began exporting variants of the Song Max internationally in 2023, initially under the M6 nameplate for select markets, with a significant expansion in 2024 targeting and to capitalize on growing demand for affordable electric MPVs. The M6, an all-electric model derived from the Song Max platform, marked BYD's entry into the global MPV segment outside , emphasizing family-oriented s with Blade Battery technology. In , became a flagship market for the M6, with its official launch in July 2024 as the country's first all-electric MPV. Priced from IDR 379 million to IDR 429 million (approximately $23,400 to $27,000), the model offers six- or seven-seat configurations and caters to family buyers with a 530 km range option under local testing standards. followed with the M6's debut in September 2024, starting at THB 829,900 (about $24,700), featuring a 204 hp and up to 530 km range, positioning it as a competitive alternative to traditional MPVs in the region. introduced the M6 in October 2024, with prices ranging from RM 109,800 to RM 123,800 (roughly $25,000 to $28,000), focusing on electric variants for fleet operators and urban families, supported by BYD's expanding local assembly plans. Further expansion included right-hand drive electric models in other Southeast Asian and Asian markets. In the , the eMax 7 variant launched in April 2025, priced from 1,498,000 (around $26,000), targeting the premium MPV segment with a 420 km range and advanced driver-assistance features. , , and received RHD eMax 7 and M6 units starting in late 2024, adapted for urban commuting and fleet use, with initial imports emphasizing zero-emission compliance to meet local incentives. In , the eMax 7 entered the market in 2024 as an export-only model, assembled locally to align with import regulations and priced competitively for the high-volume MPV sector. Export adaptations for the Song Max variants prioritized regional requirements, including right-hand drive configurations for markets like , , , , and to ensure drivability and safety compliance. Vehicles were engineered to meet varying emissions and safety standards, such as ratings in , with battery warranties extended up to eight years or 160,000 km to build consumer trust in emerging EV markets. A key challenge arose in early 2025 when BMW Group Indonesia filed a lawsuit against BYD over the M6 trademark, alleging potential consumer confusion with BMW's performance models, which temporarily limited broader M6 branding in Southeast Asia until resolved through legal proceedings. In India, production of the eMax 7 proceeded via localized partnerships to navigate import duties and supply chain logistics, enabling BYD to scale exports without direct Ola Electric collaboration for passenger vehicles. These hurdles underscored BYD's strategic focus on intellectual property navigation and regional manufacturing to sustain its international growth.

Sales and Reception

Song Max Sales Figures

The BYD Song Max achieved rapid in following its 2017 launch, with initial annual sales of 30,390 units, primarily driven by its positioning as an affordable family MPV. Sales surged in 2018 to a peak of 141,068 units, reflecting strong demand for its spacious design and competitive pricing in the . This performance established the model as a key contributor to BYD's MPV lineup during its early years. In 2019, sales totaled 68,175 units, with contributions from plug-in hybrid variants supported by government subsidies. Sales declined thereafter, with 25,392 units in 2020, 10,668 in 2021, and 11,050 in 2022, as the model was largely discontinued in 2021 and consumer preferences shifted toward newer electrified platforms. Post-discontinuation residual sales, mainly of PHEV variants, were approximately 3,800 units in 2023 and under 500 in 2024. The model held a 5–7% share of 's MPV segment during 2018–2020, competing with offerings from and . By 2024, cumulative sales of the Song Max in reached approximately 290,000 units, with negligible exports.
YearSales in China (units)
201730,390
2018141,068
201968,175
202025,392
202110,668
202211,050
2023~3,800
2024<500

M6 and eMax 7 Sales Performance

The BYD M6, an export-oriented electric MPV variant of the Song Max, saw growing demand in 2024, particularly in for fleet and family use. In , sales reached around 6,000 units, making it a top-selling EV MPV. recorded approximately 500 units following its late-2024 launch, while saw about 600 units, aided by pricing from RM109,800. The eMax 7, launched in in October 2024, sold over 2,000 units in its initial months, targeting the premium electric MPV segment despite competition from the . In 2025, as of November, the M6 and eMax 7 combined have exceeded 100,000 global units year-to-date, with exports surpassing 50,000 in the first half alone, driven by fleet adoption and EV incentives. In Q1 2025, M6 exports totaled over 15,000 units across . The models have received positive reception, averaging 4.5 out of 5 in reviews in markets like and , praised for seven-seater space, 530 km NEDC range, and Blade Battery safety. Challenges include competition from established hybrids like the Innova in . Growth has been supported by incentives, such as Thailand's EV 3.5 policy tax rebates and Indonesia's import perks, reducing prices by up to 20% and boosting Q2 2025 sales by 20% month-on-month in fleets.
Market2024 Sales (Units)Key Notes
(M6)~6,000Top-selling EV MPV
(M6)~500Post-late 2024 launch
(M6)~600Value-driven uptake
(eMax 7)2,000+ (Q4 post-launch)Premium positioning

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