Automotive design

Automotive design is the process of developing the appearance (and to some extent the ergonomics) of motor vehicles, including automobiles, motorcycles, trucks, buses, coaches, and vans.

The functional design and development of a modern motor vehicle is typically done by a large team from many different disciplines also included within automotive engineering, however, design roles are not associated with requirements for professional- or chartered-engineer qualifications. Automotive design in this context focuses primarily on developing the visual appearance or aesthetics of vehicles, while also becoming involved in the creation of product concepts. Automotive design as a professional vocation is practiced by designers who may have an art background and a degree in industrial design or in transportation design. For the terminology used in the field, see the glossary of automotive design.

The task of the design team is usually split into three main aspects: exterior design, interior design, and color and trim design. Graphic design is also an aspect of automotive design; this is generally shared amongst the design team as the lead designer sees fit. The design focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function, starting from the vehicle package.

The aesthetic value will need to correspond to ergonomic functionality and utility features as well. In particular, vehicular electronic components and parts will give more challenges to automotive designers who are required to update on the latest information and knowledge associated with emerging vehicular gadgetry, particularly dashtop mobile devices, like GPS navigation, satellite radio, HD radio, mobile TV, MP3 players, video playback, and smartphone interfaces. Though not all the new vehicular gadgets are to be designated as factory standard items, some of them may be integral to determining the future course of any specific vehicular models.

The design team(s) responsible for the exterior of the vehicle develops the proportions, shape, and surface details of the vehicle. Exterior design is first done by a series of manual sketches and digital drawings. Progressively, more detailed drawings are executed and approved by appropriate layers of management, followed by digital rendering to images. Consumer feedback is generally sought at this point to help iteratively refine vehicle concepts according to the targeted market and will continue throughout the rest of the design refinement process. After more progressive refinement, industrial plasticine and or digital models are developed from and along with the drawings and images. The data from these models are then used to create quarter-scale and finally full-sized mock-ups of the final design. With three- and five-axis CNC milling machines, the clay model is first designed in a computer program and then "carved" using the machine and large amounts of clay. Even in times of photorealistic (three-dimensional) software and virtual models on power walls, the clay model is still the most important tool for a final evaluation of the exterior design of a vehicle and, therefore, is used throughout the industry.

The designer responsible for the vehicles' interior develops the proportions, shape, placement, and surfaces for the instrument panel, seats, door trim panels, headliner, pillar trims, etc. Here the emphasis is on ergonomics and the comfort of the passengers. The procedure here is the same as with exterior design (sketch, digital model, and clay model).

The color and trim (or color and materials) designer is responsible for the research, design, and development of all interior and exterior colors and materials used on a vehicle. These include paints, plastics, fabric designs, leather, grains, carpet, headliner, wood trim, and so on. Color, contrast, texture, and pattern must be carefully combined to give the vehicle a unique interior environment experience. Designers work closely with exterior and interior designers.

Designers draw inspiration from other design disciplines such as industrial design, fashion, home furnishing, architecture, and sometimes product design. Specific research is done into global trends to design for projects two to three model years in the future. Trend boards are created from this research to keep track of design influences as they relate to the automotive industry. The designer then uses this information to develop themes and concepts that are then further refined and tested on the vehicle models.