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"Burn" is a song by English singer Ellie Goulding from Halcyon Days (2013), the reissue of her second studio album, Halcyon (2012). The song was written by Ryan Tedder, Goulding, Greg Kurstin, Noel Zancanella and Brent Kutzle, while production was handled by Kurstin and vocal production was done by Tedder. It was released on 5 July 2013 as the lead single from the reissue. The song was originally recorded by British singer Leona Lewis for her third studio album, Glassheart (2012), but it was ultimately scrapped.
Upon its release, "Burn" was met with a mixed response from music critics, who praised it as "catchy" and noted it as one of Goulding's most radio-friendly songs to date, while others felt it was not memorable. It earned Goulding her first number-one single on the UK singles chart, selling 116,857 copies in its first week and staying atop the chart for three consecutive weeks. The track attained similar success internationally, also reaching number one in Italy and the top 10 in countries such as Australia, Austria, Belgium, Germany, Ireland, New Zealand and Sweden, as well as number 13 on the Billboard Hot 100.
"Burn" was originally recorded by fellow English singer Leona Lewis for her third studio album, Glassheart (2012), but it was omitted from the final track listing when the album was redesigned to include more ballads.[5][6] According to Jacques Peterson of Popdust, "While Ellie's 'Burn' is a little more indie-pop sounding, Leona's breaks into derivative tropical synths on the second verse in an obvious attempt to match the Stargate sound that was such a popular radio staple a few years ago."[5]
In an interview with Billboard magazine, one of the song's co-writers, Ryan Tedder, stated, "I wrote ['Burn'] on a tour bus in Chicago, me and Brent [Kutzle] ... Ellie cut the vocal, killed it, she didn't mess around. And then it sat for a year. [Interscope] came back to me and I told my manager, 'I can't even look at it and I will give up publishing to do it.' We had a list of two or three producers—the name [Greg] Kurstin came up. I don't think I let them finish the sentence because I had just spent time with him on the Beyoncé camp. And I said, 'Absolutely Greg Kurstin! I know that he is the guy.' I sent him a list of comments, he gave it a second pass, and it was done."[7] According to the sheet music published at Musicnotes.com, the song is composed in the key of B♭ minor.[8]
"Burn" received mixed to positive reviews from music critics. Sam Lansky of Idolator wrote that, compared to Lewis's original version, Goulding's "distinctive" voice makes the song "trippier and more ethereal, but the commercial songcraft makes it radio candy—maybe the most mainstream single she's had since 'Lights.'"[9] Lewis Corner of Digital Spy, giving the track four out of five stars, opined that Goulding "presents what is most likely to go down as one of her more radio-friendly singles to date", adding that her voice "also glides above the dream pop glow to ear-pleasing effect".[10]
Despite praising Goulding's vocals as "angelic and ethereal", Amy Sciarretto of PopCrush rated the song three out of five stars, stating, "While 'Burn' is undeniably catchy, it's not the singer's most memorable track to date." Sciarretto concluded that it "doesn't sound like the pivotal track which will elevate her career even further in the mainstream radio world, but her fans will no doubt love it."[11]Rolling Stone's Joe Gross gave "Burn" two and a half out of five stars and dubbed it "a completely inoffensive slice of hands-in-the-air British pop; you can expect it to show up on So You Think You Can Dance before it burns out."[12]
"Burn" debuted atop the UK singles chart with first-week sales of 116,857 copies, becoming Goulding's first number-one single on the chart.[13] The single retained the number-one position for two additional weeks, selling 80,095 and 62,270 copies in its second and third weeks, respectively.[14][15] In its fourth week, the song was knocked off the top spot by Katy Perry's "Roar", falling to number two with 51,924 units sold.[16] "Burn" was the 15th best-selling single of 2013 in UK, as well as the best-selling single by a British female artist that year.[17]The single had sold 785,459 copies in the United Kingdom as of October 2015.[citation needed] "Burn" debuted and peaked at number two on the Irish Singles Chart,[18] earning Goulding her second highest-peaking single in Ireland after "Love Me like You Do".[19]
In the United States, "Burn" entered the Billboard Hot 100 at number 53, selling 82,000 digital copies in its first week.[20] The song peaked at number 13 on the issue dated 28 December 2013, becoming Goulding's third highest-peaking single on the Hot 100 after "Lights" and, later, "Love Me like You Do".[21] It also became Goulding's second number-one single on Billboard's Dance/Mix Show Airplay chart, following "Lights".[22] As of July 2014, "Burn" had sold two million copies in the US.[23]
"Burn" was commercially successful across continental Europe, where it topped the charts in Hungary, Italy and Slovakia,[24][25][26] while reaching the top five in Austria, Belgium, Czech Republic, Finland, Germany, Norway, Poland, Sweden and Switzerland, and the top 10 in France, Netherlands and Spain.[27][28][29][30]
The song debuted on the Australian Singles Chart at number 72,[31] before entering the top 50 at number 14.[32] It peaked at number six in its fifth week on the chart, Goulding's highest-charting solo single in the country.[32] Two weeks later, "Burn" was certified platinum by the Australian Recording Industry Association (ARIA) for sales of 70,000 copies,[33] eventually earning a triple platinum certification for sales of 210,000 units.[34] The track debuted and peaked at number seven on the New Zealand Singles Chart,[35] and was certified double platinum by Recorded Music NZ.[36]
Filming of the music video for "Burn" took place at RAF Wittering near Peterborough, Cambridgeshire, on 3 June 2013, and included 180 extras.[37][38] It was directed by Mike Sharpe and premiered on 7 July 2013.[39][40] The video opens with an orange colour scheme of Goulding singing with friends and lens flares shining upon their movements with some smoke. The video also features a lot of people running and with Goulding wearing a hoodie. Later, Goulding is seen in a gigantic field with hundreds of light spheres and the video ends with flares and more dancing with far more dancers and a red-themed scene. In the end, the lights form Goulding's logo in the field.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone. † Streaming-only figures based on certification alone.
^ ab"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 41. týden 2013 in the date selector. Retrieved 17 October 2013.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 19. týden 2014 in the date selector. Retrieved 2 July 2014.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201432 into search. Retrieved 12 August 2014.
