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Townsquare Media
Townsquare Media
from Wikipedia

Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting with the acquisition of the MOG Music Network. As of June 2024, Townsquare was the third-largest AM–FM operator in the country, owning 349 radio stations in 74 markets.[2]

Key Information

History

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As Regent Communications

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Regent Communications logo before rebranding

Townsquare Media was established as Regent Communications by Terry Jacobs in 1994. Jacobs was formerly the CEO of Jacor Communications, a radio broadcasting company which he created in 1979.[3] Bill Stakelin later shared chief status in the company with Jacobs, and the two established JS Communications, later selling Regent to Jacor in 1997. Stakelin and Jacobs resurrected the Regent name to replace JS, with approval by Jacor.[4] Jacobs left the company in 2005.[5]

On October 27, 2008, Regent Broadcasting joined Radiolicious and began streaming on the iPhone and iPod Touch. Regent is the first major radio group to contract for all of its streaming stations to be available through the Radiolicious application.[6]

As Townsquare Media

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Regent filed for Chapter 11 bankruptcy protection on March 1, 2010, with $211.3 million in debt, $166.5 million in assets, and a pre-arranged plan for exiting bankruptcy, with the United States Bankruptcy Court for the District of Delaware. The filing plan made Oaktree Capital Management the majority owner of Regent after the bankruptcy and gave the old shareholders 12.8 cents per share.[7] After the privatization, the company was renamed Townsquare Media by its co-founders Steven Price, Stuart Rosenstein, Alex Berkett, Dhruv Prasad, and Scott Schatz.[8] Gap Broadcasting Group, another radio group owned by Oaktree, was merged into Townsquare, giving it ownership of 171 radio stations in 36 markets.[6][9]

In December 2010, the company began to expand its digital media operations, overhauling its stations' websites and launching a new country music news website known as Taste of Country.[10]

Townsquare acquired a number of stations from Double O Radio in August 2011.[11]

On April 30, 2012, Townsquare Media announced a deal to acquire 55 stations in 11 markets from Cumulus Media, in exchange for Townsquare's stations in the markets of Bloomington and Peoria, IL and $126 million.[12][13]

On August 24, 2012, Townsquare reached a deal to acquire the MOG Music Network, an advertising network for music blogs. The network was part of MOG, a streaming music service that had previously reached a deal to be acquired by Beats Electronics.[14]

On October 1, 2012, Townsquare Media created Townsquare Interactive. Townsquare Interactive is the digital marketing division of Townsquare Media and focuses on creating comprehensive web presences for small businesses across the United States.[15][16][17][18]

In June 2013, Townsquare announced it would acquire a number of music-related blogs from AOL, including The Boombox, The Boot, and Noisecreep, along with ComicsAlliance. The deal came following the abrupt shutdown of AOL's Music division in April 2013.[19]

On August 29, 2013, it was announced that Cumulus would purchase Dial Global, after the programming syndication service was showing signs of financial distress in late 2012. Cumulus paid $260 million for this service, a portion of which was used to pay off Dial's debt before it was folded into Cumulus. To make the sale work, Cumulus once again made a pair of station deals with Townsquare Media; the first deal sent 53 stations in Danbury, CT; Rockford, IL; Cedar Rapids, IA; Quad Cities, IA–IL; Waterloo, IA; Portland, ME; Battle Creek, MI; Kalamazoo, MI; Lansing, MI; Faribault, MN; Rochester, MN; and Portsmouth, NH, to Townsquare for $238 million. The second sent 15 more stations in Dubuque, IA and Poughkeepsie, NY, in exchange for Peak Broadcasting's Fresno cluster. Peak, which like Dial Global and Townsquare has a large investment held by Oaktree, also had its Boise cluster folded into Townsquare. Due to market overlaps, three of Townsquare's newly acquired stations were placed in a divestiture trust.[20] The acquisition of the Cumulus stations closed on November 14, 2013.

On February 25, 2014, Townsquare Ignite was created to offer business owners across the United States online advertising solutions, such as PPC, SEM, social media advertising and website retargeting.[21]

On June 24, 2014, Townsquare Media filed for an IPO on the New York Stock Exchange, valued at $143.8 million.[22][23] On July 24, 2014, Townsquare Media became a public company with an initial offering price of $11 a share.[24]

In September 2014, Townsquare Media acquired XXL, King, and Antenna from Harris Publications. Townsquare then ceased print publication of XXL.[25]

In August 2015, Townsquare Media acquired North American Midway Entertainment of Farmland, Indiana, an amusement park company with operations in the United States and Canada.[26]

On August 17, 2016, The Madison Square Garden Company acquired a 12% stake in Townsquare Media.[27]

On October 16, 2017, Townsquare Media announced the transition of Steven Price, Townsquare's founder and chief executive officer, to the new role of Executive Chairman of the Board. He was replaced by Bill Wilson and Dhruv Prasad, who are serving as Co-Chief Executive Officers. In addition, Erik Hellum was announced as Chief Operating Officer, Local Media.[28]

On February 15, 2018, Townsquare Media acquired classic rock station WOUR-FM 96.9 from Galaxy Communications.[29]

On January 2, 2019, Townsquare Media announced the departure of Co-Chief Executive Officer Dhruv Prasad and the transition of Bill Wilson from Co-Chief Executive Officer to sole chief executive officer of the company.[30]   

Assets

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Radio stations

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Web publications and services

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  • Antenna – general publication marketed toward youth readers; formerly a print magazine[25]
  • The Boombox – dedicated to hip hop music; previously owned by AOL[19]
  • The Boot – dedicated to country music; previously owned by AOL[19]
  • BrooklynVegan – from July 2015 to January 2021; currently owned by Project M Group.[31][32]
  • ComicsAlliance – dedicated to comic books; previously owned by AOL[19]
  • Diffuser – website about music.[33]
  • Invisible Oranges – dedicated to heavy metal music, from July 2015 to January 2021; currently owned by Project M Group.[31][32]
  • Just Jared and Just Jared Jr – dedicated to pop culture[34]
  • King – publication marketed toward African American men; formerly a print magazine[25]
  • Hype Machine – aggregator of music blogs; previously owned by SpinMedia[35]
  • Loudwire – dedicated to heavy metal and hard rock music[36]
  • Noisecreep – dedicated to heavy metal and hard rock music; previously owned by AOL[19]
  • PopCrush – dedicated to pop music; also syndicated as a radio program known as PopCrush Nights[37]
  • ScreenCrush – dedicated to film and television[38]
  • Taste of Country – dedicated to country music[19]
  • Ultimate Classic Rock – dedicated to rock music categorized as classic; also a radio show on some Townsquare stations[39][40]
  • XXL – online magazine and website dedicated to hip hop; formerly a print magazine[25]

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Townsquare Media, Inc. is a community-focused media that owns and operates radio stations, digital properties, services, and live events primarily in small- and mid-sized U.S. markets outside the top 50 metropolitan areas. Founded in as Townsquare Media, LLC and later incorporated in 2014, the has grown through acquisitions to become a diversified provider of local advertising and digital solutions. Headquartered in , Townsquare employs approximately 2,049 people as of December 31, 2024, and reported net revenue of $450.982 million for the 2024.

Core Business Segments

Townsquare's operations are divided into three primary segments:
  • Broadcast Advertising: The company owns and operates 342 radio stations (as of 2025) across 74 local markets, reaching about 11 million weekly listeners with formats including country, rock, news/talk, and . These stations serve communities in regions like the Northeast, Midwest, and West, emphasizing local content and events.
  • Digital Advertising (Townsquare Ignite): This segment includes over 400 local websites, 10 national and sites, and 380 mobile apps, attracting more than 70 million unique monthly visitors on average in 2024. It also leverages 44 million followers to deliver targeted ads and streaming services.
  • Subscription Digital Marketing Solutions (Townsquare Interactive): Focused on small businesses, this offers services such as , management, reputation monitoring, and website development to help clients improve online visibility and generate leads.
Additionally, Townsquare produces live events that complement its radio and digital platforms, fostering community engagement in its markets. The company's strategy centers on becoming the leading local media provider in each served market, integrating broadcast and digital assets for comprehensive advertising solutions.

Overview

Corporate profile

Townsquare Media traces its origins to 1994, when it was founded as Communications, before rebranding to its current name in 2010. The company is headquartered in . As a diversified media and entertainment firm, Townsquare Media's primary business lines encompass , digital marketing solutions, local websites, streaming services, and live events, with a focus on delivering integrated and content platforms. The company's operations span 342 radio stations, more than 400 companion local websites, and approximately 100 annual live events conducted across 74 markets, predominantly in small- and mid-sized U.S. communities outside the top 50 markets. Townsquare Media's mission centers on providing community-oriented media experiences and solutions to support local businesses in these underserved regions. It operates as a listed on the under the ticker symbol TSQ, with approximately 1,900 employees as of September 2025.

Market position

Townsquare Media ranks as the third-largest owner of radio stations in the United States, operating 342 AM and FM stations across 74 local markets as of November 2025. The company strategically focuses on small- to mid-sized markets outside the top 50 metropolitan areas, which enables reduced competition and enhanced penetration in local advertising compared to urban-centric broadcasters. This positioning allows Townsquare to capture a significant share of community-oriented ad spend, where national players have less influence. A key element of Townsquare's market position is its diversification beyond traditional . In the first half of 2025, digital revenue accounted for 55% of the company's total net revenue, and this proportion held for the first nine months of 2025, marking a shift from earlier reliance on broadcast sources and reflecting successful integration of online platforms. This growth underscores Townsquare's competitive edge through multi-channel offerings, including integrated , digital, and live event services tailored for local advertisers. Tools such as the radioPup , which streams over 340 stations, and companion websites with audio streaming capabilities further enhance audience engagement and ad delivery in these niche markets. Within the broader U.S. media landscape, Townsquare occupies a resilient niche amid challenges to traditional radio and the ascent of . National radio advertising revenue is projected to decline by 5% in 2025, driven by fragmentation and shifting listener habits. Conversely, digital and streaming audio consumption has surged, reaching 76% of Americans aged 12 and older who average 4.5 hours daily on such platforms. Townsquare's emphasis on local, cross-platform solutions positions it to capitalize on these trends, bridging legacy radio with emerging digital opportunities in underserved regions.

History

As Regent Communications

Regent Communications was founded in 1994 by Terry Jacobs, the former CEO of Jacor Communications, who left that role to launch a new radio venture focused on acquisitions in the consolidating industry. The company's early growth accelerated after the deregulated radio ownership limits, enabling Regent to purchase stations in small and mid-sized markets across the . Initial acquisitions targeted underserved regions, building a portfolio centered on local programming such as , adult contemporary, and talk formats. In 1996, Bill Stakelin joined as co-CEO alongside Jacobs, bringing expertise from his prior roles in radio operations and helping steer the firm through further expansion. By the mid-2000s, Regent had grown to own nearly 70 radio stations in 13 markets, achieved through a series of mergers and purchases that emphasized cost-effective entry into secondary markets. A notable example was the 2006 acquisition of five stations from in , for $125 million, which strengthened its presence in the Northeast and represented the company's largest deal at the time. These moves positioned Regent as a mid-tier player amid industry-wide consolidation. Throughout this period, Regent's operations remained primarily devoted to in mid-sized markets, where it operated 51 FM and 17 AM stations serving regional audiences with tailored content. The company conducted initial digital experiments, including basic online station websites and audio streaming, as the industry began adapting to emerging technologies, though these efforts were secondary to its core over-the-air . Debt pressures from aggressive expansion culminated in financial restructuring, with Regent filing for Chapter 11 bankruptcy protection in March 2010, reporting $166.5 million in assets against $211.3 million in liabilities. A pre-arranged reorganization plan, confirmed in April 2010, reduced debt by $87 million and transferred majority equity to along with other investors, providing fresh capital for strategic evolution. This infusion triggered the 2010 decision to rebrand as Townsquare Media, signaling a pivot toward integrated digital and local media services.

As Townsquare Media

In 2010, Regent Communications emerged from Chapter 11 bankruptcy and reorganized as Townsquare Media, with acquiring a majority equity stake to support its operational restructuring and growth strategy. This infusion of capital facilitated an aggressive expansion in radio assets, culminating in the company's on July 25, 2014, when it listed on the under the TSQ and raised approximately $92 million. A pivotal acquisition occurred in , when Townsquare Media purchased 53 radio stations across 12 small- and mid-sized markets from for $238 million, enhancing its footprint in underserved regions while navigating FCC divestiture requirements for overlapping assets. This deal, part of Cumulus's broader portfolio adjustments following its acquisition of Dial Global, marked a significant step in Townsquare's cluster-building efforts, which continued through organic growth and smaller transactions. As of September 30, 2025, the company operated 357 radio stations and over 400 companion websites across 74 markets, primarily outside the top 50 U.S. metropolitan areas. Post-2016, Townsquare Media accelerated its pivot toward an integrated media model, blending traditional with digital solutions to diversify revenue amid declining audio ad spend. Central to this shift was the launch of Townsquare Interactive, a subsidiary providing services such as SEO, website design, and to local businesses, which evolved into a core growth driver. By the first half of , digital revenue accounted for 55% of total net revenue, up from lower shares in prior years, reflecting successful adaptation to industry trends like streaming and programmatic advertising. Between 2020 and 2023, Townsquare maintained stable long-term debt levels around $540 million, supported by consistent cash flows from its diversified operations, though specific refinancing details from this period are not publicly highlighted in recent disclosures. In early 2025, the company completed a major debt refinancing, securing a $490 million credit agreement with maturities extended to 2030, which improved financial flexibility amid ongoing digital investments. In 2025, the company ceased operations at several low-performing stations to streamline its portfolio, with no major mergers or acquisitions, allowing focus on organic digital expansion and station optimization in core niche markets, even as broader industry consolidation persisted.

Operations

Radio broadcasting

Townsquare Media operates a portfolio of 342 AM and FM radio stations across 74 small to midsized markets , with stations clustered for dominance, often comprising 5 to 10 outlets per market to maximize audience reach and advertising efficiency. These stations feature a mix of popular formats, including , /talk, rock, contemporary, and , prioritizing tailored to community interests while incorporating syndication partnerships for broader content appeal, such as nationally syndicated shows in /talk segments. For example, in markets like , the cluster includes -formatted stations alongside /talk and outlets to cover diverse listener preferences. Technical assets enhance accessibility, with streaming integration available through companion websites and the radioPup , enabling live audio access to the stations on and Android devices; HD Radio technology is deployed in select markets to provide channels and improved audio quality. Radio advertising constitutes approximately 44% of Townsquare Media's total net revenue in 2025, primarily from local and regional advertisers in sectors like automotive, retail, and political campaigns, which benefit from the company's targeted market clusters. To comply with FCC ownership limits, Townsquare Media has executed divestitures and license surrenders for low-performing stations in 2025, reinforcing its strategic emphasis on mid-market operations outside the top 50 U.S. markets.

Digital media and services

Townsquare Media maintains a robust network of over 400 local companion websites serving 74 small- to mid-sized markets across the , delivering community-specific content such as , event listings, and opportunities through platforms like Townsquare Commerce. These sites are designed with search engine optimization (SEO) and mobile responsiveness in mind to enhance user accessibility and visibility in local searches. The content ecosystem emphasizes hyper-local relevance, drawing from professional and user-generated contributions to foster . A key component of Townsquare's digital offerings is its streaming infrastructure, including the RadioPup mobile application available on and Android devices, which provides access to over 350 local radio stations for on-demand audio streaming of music, , and talk content. This app integrates seamlessly with the company's broader digital platform, enabling cross-promotion between online streams and traditional radio broadcasts to extend reach beyond terrestrial signals. The overall digital assets, encompassing websites and apps, attract approximately 58 million unique monthly visitors as of Q1 2025, underscoring their scale in serving local audiences. Through its Townsquare Interactive division, established in 2012, the company provides comprehensive solutions tailored to small and local businesses, including SEO, advertising, programmatic ad targeting, and development. These services leverage first- and third-party data to deliver precise campaigns, such as geofencing for hyper-local mobile targeting based on user location or past visits. In August 2025, Townsquare expanded its operations through its Media Partnerships division by forming a with Renda Media, adding reach to 19 incremental U.S. markets. Townsquare's content strategy further supports this by blending professional local with user-generated material, creating integrated promotional pathways that amplify digital and radio synergies for advertisers. In the first nine months of 2025, digital operations accounted for 55% of Townsquare Media's revenue, highlighting the growing dominance of these platforms in the company's financial performance and their role as primary drivers outside traditional . Tools like geofencing and programmatic targeting enable advertisers to reach niche local demographics efficiently, contributing to sustained growth in digital ad contributions.

Live events

Townsquare Media's live events division focuses on producing and promoting , , and promotional activities in small to mid-sized markets across the . The company creates, promotes, and produces over 350 live and non-music events annually, including concerts, festivals, fairs, expositions, trade shows, and charity drives that strengthen ties. Key properties encompass branded festivals such as Jam, , Rock Jam, Taste of Music Festival at Hunter Mountain, Headwaters Jam, and El Paso's Downtown Streetfest, often featuring partnerships with artists for performances in mid-sized venues. These events typically draw substantial local attendance, ranging from community gatherings to larger festivals with thousands of participants, emphasizing experiential engagement over massive arena-scale productions. Events are integrated with Townsquare's and assets to amplify promotion and audience reach, while generating revenue through ticket sales, sponsorships, and related opportunities. This model supports cross-platform , where live experiences drive traffic to on-air and online content, fostering deeper connections in regional markets. In 2025, the division expanded its offerings with events like the Red Dirt BBQ & Music Festival, continuing to adapt post-pandemic by exploring hybrid formats that blend in-person attendance with virtual streaming options to broaden accessibility.

Leadership and ownership

Key executives

Bill Wilson has served as of Townsquare Media since January 2019, having joined the company in September 2010 as Co-Chief Executive Officer and Executive Vice President and Chief Content and Digital Officer. With a background in media finance and digital strategy, including prior roles at MediaGlow and an Emmy Award-winning tenure at , Wilson has led the company's pivot toward , overseeing the expansion of digital advertising and the successful 2014 that transitioned Townsquare to a publicly traded entity. Stuart B. Rosenstein has been Executive Vice President and since co-founding Townsquare Media in May 2010. Previously the owner and managing principal of AMG Financial, Rosenstein has managed the company's debt restructuring efforts and equity financing initiatives, including key bond offerings and capital raises that supported operational growth and the 2014 IPO. Erik Hellum has overseen operations as of Local Media since October 2017, joining Townsquare in August 2010 through the acquisition of GAP Broadcasting, where he served as President. With prior experience at , Hellum manages the company's 342 radio stations across 74 markets, contributing to the integration of broadcast and digital operations. Recent promotions in February 2025 elevated Cristina Cipolla to , Matt Kiger to for Local Media, and Kelly Quinn to for National Media, enhancing the team's emphasis on data-driven and revenue optimization efforts. The board of directors comprises a mix of industry veterans, including Executive Chairman Steven Price (co-founder since 2010), alongside directors such as Gary Ginsberg (media executive), B. James Ford (finance expert), and Stephen Kaplan (investment professional), providing strategic oversight without current representation from former major investor , which divested its stake in 2021.

Ownership and governance

Townsquare Media, Inc. has been publicly traded on the New York Stock Exchange under the ticker symbol TSQ since its initial public offering in February 2014. As of October 2025, the company reports approximately 16.45 million shares outstanding, consisting primarily of Class A common stock, with a dual-class structure that includes a smaller number of Class B shares held by insiders and providing ten votes per share compared to one vote per Class A share. This structure allows management to retain significant voting control while institutional investors hold about 55% of the Class A shares, representing the majority of economic ownership. The largest institutional shareholders of Class A shares include , LLC with a 7.46% stake (approximately 1.23 million shares), , Mack & Oliver LLC with 5.88% (about 967,000 shares), and Investment Management Inc. with 5.21% (roughly 857,000 shares), as reported in mid-2025 filings. Insiders, including key executives and directors, collectively own around 29% of the total economic interest, concentrated through Class B shares and recent purchases by figures such as Director A. Kaplan, who acquired over 100,000 Class A shares in 2025. Historically, held a substantial stake from investments in 2006 and 2010 but fully divested in 2021 through a company repurchase. Corporate governance is overseen by a seven-member , divided into three classes with staggered terms, including independent directors serving on audit, compensation, and nominating/ committees. The board adheres to listing standards for public companies, emphasizing independent oversight and regular stockholder meetings. Shareholder rights are supported by a quarterly , with the payout increased to $0.20 per share in late 2024 and maintained through 2025, yielding over 12% based on recent prices; the company has no perpetual dual-class voting beyond the existing Class B provisions. In 2023 and 2024, Townsquare conducted share repurchases from significant holders like MSG National Properties LLC (1.5 million shares in 2024) to avoid dilution and enhance value, amid minor engagements focused on digital strategy, though no formal activist campaigns emerged.

Financial performance

Townsquare Media's total net revenue has shown modest growth over the past decade, increasing from $441 million in 2015 to $451 million in 2024, despite fluctuations including a dip to $371 million in 2020 amid the COVID-19 pandemic. For 2025, as of Q3 2025, the company projects net revenue of $426 million to $430 million, reflecting a year-over-year decline influenced by the absence of elevated political advertising from the 2024 election cycle and economic pressures on local advertising. In the second quarter of 2025, net reached $115.4 million, down 2.3% year-over-year, while first-quarter net was $98.7 million, down 1.0% year-over-year; these figures represent overall year-over-year changes of approximately 1-2% decline for the first half, with digital segments providing offset to broadcast declines. In Q3 2025, net was $106.8 million, down 7.4% year-over-year (or 4.5% excluding political ). breakdown in Q2 2025 highlighted the shift toward digital, with digital comprising approximately 56% ($61.3 million), broadcast advertising around 40% ($48.7 million), and events about 4% ($5.5 million). Key trends include a steady decline in broadcast radio , down 8-9% year-over-year excluding political in early 2025 quarters, largely offset by digital growth of 4.1% in the first half of 2025. Profitability improved in Q2 2025, with of $2.0 million, a turnaround from a $48.9 million net loss in Q2 2024, driven by reduced non-cash expenses and digital margin expansion. However, Q3 2025 reported a net loss of $5.5 million. Adjusted EBITDA for Q2 was $26.4 million, yielding a margin of approximately 23%, with full-year 2025 guidance as of Q3 targeting $88 million to $90 million in adjusted EBITDA, implying margins around 21%. External factors have notably shaped these trends, including the impact of political cycles—2024's boosted broadcast , while 2025's off-year environment contributed to a $0.6 million political drop in Q2—and broader economic slowdowns pressuring local spend, particularly in small- and mid-sized markets where Townsquare operates.

Digital transformation and growth

Townsquare Media began its strategic pivot toward digital media in the mid-2010s, with accelerated efforts around 2016 when digital revenue started growing at a compound annual rate of approximately 16% through subsequent years. By 2017, the company had established a robust digital presence, adding over $100 million in digital revenue that year through expanded online advertising and marketing services, supported by an average of 13 million unique monthly visitors to its local websites. This period marked the formalization of Townsquare Interactive, originally launched in 2012 as a digital marketing arm focused on small and medium-sized businesses (SMBs), which by 2017 had grown its net revenue by 16.6% year-over-year in the first half, offering services like website development and online advertising. App developments further advanced by 2020, including the rollout of mobile-enabled platforms and station-specific apps integrated with digital content delivery, aligning with the company's declaration of becoming a "digital-first" entity that year. Key initiatives in Townsquare Media's digital strategy have centered on programmatic advertising, (SEO) tools, and to engage over a million digital users monthly across its platforms. Through Townsquare Ignite, the company provides targeted programmatic ads across desktop, mobile, apps, streaming TV, , paid search, and channels, leveraging data-driven targeting for local advertisers. Townsquare Interactive complements this with subscription-based SEO services, management, and dashboards that help SMBs monitor performance and reputation, generating hybrid revenue streams from connected TV and podcast advertising. These efforts emphasize local outside the top 50 U.S. markets, where the company maintains high audience share. Digital growth has been a cornerstone of Townsquare Media's performance, with total digital net revenue increasing 4.1% year-over-year in the first half of 2025, accounting for 55% of overall net during that period. In Q1 2025 specifically, digital rose 6.4% year-over-year to represent 57% of total net —the highest share in company history—and drove a 16.2% increase in digital segment profit. This marks a dramatic shift from the mid-2010s, when digital contributed a smaller portion of amid a primarily broadcast-focused model, to 56% of total net in Q2 2025. For the first nine months of 2025, digital net increased 2.1% year-over-year, representing 55% of total net . Despite these advances, Townsquare Media has faced challenges in its , including integration costs from expanding tech platforms and intense competition from national giants like and in the advertising space. The company mitigates these through a localized focus on underserved smaller markets, where it achieves greater advertiser loyalty and less direct rivalry from . Looking ahead, Townsquare Media aims to elevate digital revenue to 60% of total by 2026, supported by AI-enhanced targeting tools to improve ad efficiency and margins in its interactive segment. This outlook anticipates a return to historical growth rates, bolstered by ongoing investments in data-led and partnerships for expanded digital reach.

References

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