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Burpee Seeds and Plants
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Burpee Seeds and Plants, officially W. Atlee Burpee & Co., is an American seed and plant company that was founded by Washington Atlee Burpee in Pennsylvania in 1876.[1]

Key Information

History

[edit]

Early years (1876–1915)

[edit]

W. Atlee Burpee & Company was founded in 1876 by Washington Atlee Burpee in Philadelphia, Pennsylvania, after starting a mail-order chicken business in 1876. The company expanded to selling garden seeds, farm supplies, tools and hogs after customers began asking for seeds they had grown in their native farms. In 1888, the family farm, Fordhook Farm in Doylestown, Pennsylvania, was established as a family farm and crop field trials after Burpee began traveling to Europe to collect seeds which needed to be adapted to North American climates.[2][3] The farm was likely the first experimental test field station in the United States. In 1900, distant cousin Luther Burbank visited the farm inspiring him to create his own experiments. He later created additional research stations, including in California in 1909, to test seeds.[4][5] By the turn of the century, Burpee's had created one of the largest mail and freight businesses of the time.[6]

  • W. Atlee Burpee & Co. (1884)
    W. Atlee Burpee & Co. (1884)
  • Seed warehouse operations (1893)
    Seed warehouse operations (1893)
  • Burpee's farm annual (1886)
    Burpee's farm annual (1886)
  • Burpee seed catalog (1901)
    Burpee seed catalog (1901)

Expanding the company (1915–1970)

[edit]
A seed-counting machine at the W. Atlee Burpee company in 1943

The direction of the company began to change with the death of its founder in 1915, when his son, David Burpee, inherited the company.[7] David was interested in victory gardens and was an early promoter of the concept during World War I.[8] He also prioritized flowers and initiated several flower hybridization breeding programs. Geneticists also began to modify the genes of seeds using X-rays and colchicine.[8]

Under his leadership, the advertising and catalog also improved. The advertisements began to include full-color advertising to include Burpee's strengths of reliability of seeds using the motto "Burpee's Seeds Grow" and leader in the industry while the catalog was compact, arranged by category, and easy to find the order form. Any information not included in the catalog was sent to the customer requesting it in a handwritten letter. The catalog's sales averaged $4 per order (equivalent to $72.5 today).[7]: 38  Various artists illustrated the catalog including Paul de Longpre and Alois Lunzer.[9]

After Burbank's death in 1926, Burpee acquired the rights to his experiments but no notable vegetables or flowers were to come from Burbank's work.[5] In 1949, Burpee introduced its 'Big Boy' tomato hybrid which quickly became its best seller.[3]

New ownership (1970–present)

[edit]
Seed packet display in store (2013)

In 1970, David Burpee sold the company to General Foods for $10 million.[8][10] In 1974, Burpee moved from its north Philadelphia location to its current headquarters at 300 Park Avenue in Warminster, Pennsylvania. SEPTA extended its Warminster Line commuter rail to Warminster, the train station being opposite Park Avenue from Burpee's headquarters.[citation needed] In the 70s, the company introduced seed-starting kits for beginners, an innovation in the seed industry.[5]

In 1979, the company was acquired by ITT. David Burpee remained as a consultant until his death in June 1980.[11] In 1981, experimentation and seed production left Fordhook Farm.[3]

In the 1980s, gardens had begun to shrink in size from an average of 600 square feet to 325 square feet while chain stores began selling a better selection of plants to their customers who preferred plants over seeds. These market changes and mismanagement by ITT led Burpee's sales to slump, and the company was purchased for $15 million by new investors McKinsey & Co. in 1987.[11][10]

In 1991, the Burpee company was acquired by George Ball, Inc., a diversified horticultural family business. The new leadership diversified the business by selling new and unusual varieties; more plants than seeds; opening its own retail stores in 2000; and utilizing its web store to boost business. Jonathan Burpee, the founder's grandson, was the last Burpee family member to work for the company.[11]

In 1998, Ball purchased the family farm, where notable varieties such as Iceberg lettuce and Big Boy tomato were bred, to renovate and establish the property as a horticultural center. The seeds Burpee produces are almost exclusively grown in California.[12]

In March 2019, James Mattikow was named the company's president and CEO.[13]

White marigold

[edit]
White marigold

In 1919, David Burpee began working to hybridize the marigold to overcome its limited colors, scrawniness, and late blooming flowers. It was at this time that he first had the idea of a white marigold competition but held off on it due to his belief that the hybridization would be unsuccessful.[8]

In its 1954 catalog, W. Atlee Burpee & Co. first advertised a competition for the development of the first white marigold flower, offering $10,000 to any gardener whose efforts produced a flower deemed to be pure white. Twenty-one years later, in 1975, the prize was awarded to 67-year-old Alice Vonk of Sully, Iowa, who received $100 the previous year as one of six gardeners nationwide whose marigolds came closest to being white.[14][15][16][17][18] Vonk kept seeds from the lightest flowers in her garden each season, replanting for over two decades before achieving a pure white marigold that measured 2.5 inches in diameter. Her entry in the 1975 edition of the contest topped 8,200 other entrants and produced what was then described as the "costliest flower ever".[14] Burpee's branded the flower as "Burpee's Best Whites."[5]

By 1960, the odorless flower was the best-selling flower in the United States.[8]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Burpee Seeds and Plants

View on Grokipedia
from Grokipedia
Burpee Seeds and Plants, officially known as W. Atlee Burpee & Co., is a leading American mail-order seed and plant company founded in 1876 by Washington Atlee Burpee in Philadelphia, Pennsylvania, specializing in hybrid , flowers, and gardening supplies for home gardeners worldwide. The company revolutionized the seed industry as the first research-based seed business in the United States, emphasizing breeding and testing new varieties at its dedicated Fordhook Farms established in 1888 in . Key innovations include the introduction of early vegetable varieties such as the ‘Surehead’ cabbage in 1877 and the ‘’ lettuce in 1894, and later hybrids like the popular ‘Big Boy’ in 1949, alongside numerous flower varieties that set standards for disease resistance, yield, and flavor. By 1915, under the founder's leadership, Burpee's annual catalog reached one million gardeners, cementing its status as the world's largest seed company at the time, with a focus on direct-to-consumer sales that bypassed traditional distributors. Following W. Atlee Burpee's death in 1915, the company continued to expand through family leadership until 1991, when it was acquired by George J. Ball, Inc., a horticultural firm founded in 1905. Today, owned by Ball Horticultural Company with George Ball as executive chairman, Burpee operates as the nation's premier home gardening company, maintaining breeding programs across global sites in the United States, , Netherlands, and to develop resilient, high-performing seeds and plants amid modern challenges like climate variability. The company's enduring legacy includes promoting accessible home gardening, with its iconic catalogs and online platform.

History

Founding and early development (1876–1915)

Washington Atlee Burpee founded W. Atlee Burpee & Company in 1876 in , , at the age of 18, using a $1,000 loan from his mother to establish a mail-order business supplying and . Inspired by his early interest in breeding chickens and visits to agricultural exhibitions like the , Burpee aimed to provide high-quality, affordable stock to farmers and homesteaders through catalogs and direct mail. The business quickly gained traction in the Northeast, capitalizing on the growing demand for reliable poultry breeds amid post-Civil War agricultural expansion. Recognizing customer requests for vegetable to complement their livestock operations, Burpee shifted the company's focus to as early as 1877, transitioning from supplies to become a pioneer in mail-order . This pivot was driven by the need for affordable, high-quality suited to American home gardeners, particularly immigrants seeking familiar varieties. Burpee personally oversaw breeding and marketing efforts, traveling to annually to source superior stock and corresponding extensively with growers to refine selections, which helped build customer loyalty through guarantees of and performance. In 1877, he introduced the Surehead , an early innovation that demonstrated his commitment to developing hardy, high-yielding varieties for market and home use. Burpee established the first research-based breeding program in the United States, prioritizing selective improvement over simple distribution, which set his company apart from competitors reliant on imported or generic seeds. This approach involved rigorous testing on experimental plots to adapt to U.S. climates and soils, emphasizing traits like disease resistance and . In 1888, he acquired over 300 acres near , to create Fordhook Farms as a dedicated trial ground for breeding and evaluation, which became a of the company's operations. By the , Burpee adopted the slogan "Burpee's Seeds Grow" to underscore the reliability of his tested products, reinforcing marketing in catalogs that evolved from 48 pages in 1876 to 200 pages by 1915. The company's growth accelerated through innovative mail-order strategies, reaching national prominence by 1915 as the world's largest seed catalog business, distributing 1 million catalogs annually and processing up to 10,000 orders daily. This scale reflected Burpee's vision of democratizing , with annual sales in the millions driven by a workforce of 300 and expanded facilities. Following W. Atlee Burpee's death in 1915, leadership passed to his son , continuing the family-directed expansion.

Expansion under family leadership (1915–1970)

Upon the death of W. Atlee Burpee in 1915, his son David Burpee, then 22 years old, assumed leadership of the company, which was already the world's largest mail-order seed business. Under David's direction, the firm expanded operations significantly, establishing additional trial farms to evaluate varieties across diverse climates, including Floradale Farms in for year-round breeding of ornamentals. By , these efforts had transformed Burpee into the preeminent seed catalog enterprise globally, processing up to 10,000 orders daily and distributing over a million catalogs annually. David Burpee pioneered marketing strategies that broadened the company's reach, introducing vibrant, illustrated catalogs that appealed to home gardeners and pioneering radio advertisements in the to promote new varieties. The company centralized its operations in the iconic Burpee Building headquarters in , a hub for seed processing and distribution that symbolized its growing prominence. He also amplified promotion of the lettuce variety, originally introduced by his father in 1894 as a crisphead type that maintained freshness during shipping, positioning it as the standard for commercial and home salads. In the 1930s, Burpee contributed to the development of hybrid varieties, offering superior yields, uniformity, and flavor that advanced cultivation for amateur growers. During , David Burpee spearheaded the initiative, distributing seeds and educational materials to millions of American households to boost food production amid wartime shortages and . This campaign, building on earlier war garden efforts from , supplied easy-to-grow suited for urban plots and helped cultivate over 20 million gardens by 1944. Early marigold hybridization trials, initiated in 1919, laid groundwork for later ornamental successes under David's oversight.

Ownership transitions and contemporary growth (1970–present)

In 1970, David Burpee sold W. Atlee Burpee & Co. to Corporation, concluding 94 years of family ownership since the company's founding in 1876. This transition prompted operational streamlining, including the relocation of headquarters from to , , in 1974. The company changed hands again in 1979 when General Foods transferred it to ITT Corporation. Ownership shifted once more in 1991, when George J. Ball, Inc., a family-owned horticultural firm, acquired Burpee; George C. Ball Jr. assumed the role of president and chairman, initiating efforts to revitalize the business through product diversification and strategic alliances. During the and , Burpee faced intensified competition from rival mail-order catalogs and emerging big-box retailers, which eroded in traditional seed sales. To counter these pressures, the company expanded into live plant offerings in 2000 and bolstered online sales channels shortly thereafter, broadening its distribution beyond catalogs. In 2003, George Ball became the sole owner of Burpee, marking a return to concentrated family stewardship; that same year, he established the Burpee Foundation with an initial $5 million endowment to support horticultural education and community initiatives. Under Ball's leadership, Burpee has pursued contemporary growth through retail partnerships with major chains, adoption of sustainable farming practices such as organic seed production, and a firm commitment to non-GMO products, which the company has upheld since its inception and reaffirmed publicly in recent years. Breeding operations now span globally, with facilities in the United States, the , the , and . In recent years, including 2025, Burpee has continued its legacy through annual public events at Fordhook Farm and introductions of new resilient varieties suited to contemporary needs. Headquartered in Warminster, , the maintains its position as a leading home gardening provider.

Innovations and notable varieties

Vegetable introductions

Burpee Seeds and Plants played a pivotal role in developing vegetable varieties that transformed American home and commercial through innovative breeding focused on durability, yield, and flavor. Among its earliest successes was the introduction of Surehead in 1877, a high-performing variety selected for its solid heads and earliness, which helped reduce bolting in variable climates and made it a staple for market growers. In 1894, Burpee developed Iceberg lettuce, the first crisphead type, through of loose-leaf varieties to produce tight, dense heads resembling icebergs, which resisted wilting during long-distance shipping and storage. This innovation revolutionized the salad industry by enabling nationwide distribution without spoilage, quickly establishing it as a essential prized for its crunch and shelf life. Burpee's Golden Bantam, an open-pollinated yellow introduced in 1902, served as a foundational variety for later hybrid developments, including the first commercial hybrid Golden Cross Bantam in 1933, which achieved greater sweetness, uniform ear size, and resistance to diseases such as smut. These hybrids offered superior tenderness and yield, making a backyard favorite and boosting commercial production efficiency. During the 1940s, Burpee's breeders worked on tomato hybrids that culminated in precursors to Big Boy, crossing large-fruited heirlooms with disease-resistant strains to enhance vigor and productivity, resulting in larger, more uniform fruits weighing up to 16 ounces each. Released in 1949, Big Boy exemplified these efforts, delivering high yields on indeterminate vines and setting standards for hybrid tomatoes in home gardens. Burpee's breeding methods relied on extensive trial plots across research farms, such as Fordhook in , where generations of plants were observed and selected for desired traits like earliness and flavor without genetic modification. Emphasizing hybrid vigor—or —through repeated cross-pollination of inbred lines, these non-GMO techniques amplified traits such as disease resistance and uniformity, as seen in the controlled and isolation used for corn hybrids. Burpee continues to innovate in vegetable breeding as of 2025, introducing resilient hybrids like the 'Ultra Violet' corn in 2024, noted for its colorful kernels and adaptability to diverse climates.

Flower and hybrid developments

David Burpee initiated extensive marigold breeding efforts in the early , aiming to address the plant's inherent challenges such as leggy growth, limited color range restricted to yellows and oranges, and late blooming. Through , he focused on developing more compact varieties with vibrant, earlier-flowering blooms, sourcing seeds from global collections including , , , , and by the 1930s. A significant breakthrough came in 1937 with the introduction of the 'Crown of Gold' marigold, the first odorless hybrid, achieved by identifying a rare that eliminated the strong scent while preserving bright golden blooms and compact form; this variety earned an Selections for its garden-friendly qualities. Burpee's pursuit of color innovation culminated over five decades later in the development of the first pure white marigold. In 1954, the company launched a national contest offering a $10,000 prize for viable white seeds, which was awarded in 1975 to homemaker Alice Vonk for her 'Snowbird' variety—a fully double, 2.5-inch bloom on sturdy 24-inch stems—enabling its use in diverse white-themed designs and marking the end of a 56-year quest. The variety was commercially introduced in 1976. In parallel, Burpee advanced hybrid petunias and zinnias during the mid-20th century, introducing strains in the 1950s that enhanced disease resistance, bloom duration, and bold color palettes including reds, violets, and pinks to suit American gardens. For petunias, these efforts produced vigorous, multi-flowered hybrids popularized through catalogs, while zinnias saw the 1951 release of the 'Giant Burpee Hybrid' for larger, more uniform flowers resistant to common ailments. Burpee's flower breeding emphasized F1 hybrids for uniformity and vigor, employing controlled techniques such as manual and bagging to prevent unwanted cross-, thereby isolating novel traits like scent reduction and color mutations in marigolds. These methods ensured predictable performance in home gardens, mirroring parallel hybrid programs but tailored to ornamental . Burpee's flower innovations continue into 2025, with new introductions like the 'Queeny Lemon Peach' , featuring unique bicolor blooms for enhanced garden aesthetics and appeal.

Business operations

Breeding, production, and facilities

Burpee maintains a network of research facilities dedicated to breeding, trialing, and production, with Fordhook Farm in , serving as the cornerstone since its acquisition in 1888. This historic 60-acre site functions as the primary experimental garden for developing and testing varieties, evaluating thousands of candidates annually under controlled conditions to ensure performance in home gardens. Additional U.S. facilities include Floradale Farms in , established in the early for year-round breeding tailored to western climates, focusing on ornamental flowers and heat-tolerant crops. Burpee also leverages international sites in the , , Holland, and for climate-specific testing and growing, partnering with global suppliers to adapt varieties to diverse environments. The breeding process emphasizes traditional, non-genetic methods, producing exclusively non-GMO through selective hybridization and rigorous evaluation. Breeders cross parent to combine desirable traits like disease resistance, high yield, and flavor, followed by multi-year trials at Fordhook Farm and other sites to assess stability across generations. In-house teams of horticulturists and geneticists prioritize preservation—maintaining open-pollinated varieties from historical collections—alongside hybrid innovations, with all candidates subjected to extensive field and testing before commercial release. This annual cycle, spanning selection to final validation, ensures meet standards for home gardeners without reliance on genetically modified organisms. Seed production involves worldwide cultivation and harvesting to match optimal growing conditions for each crop, with a strong focus on organic and heirloom lines certified by bodies like Oregon Tilth under USDA guidelines. Harvested seeds undergo cleaning, testing for germination rates exceeding industry averages, and packaging at controlled facilities to preserve viability. For live plants, production shifted in the 2000s toward expanded greenhouse propagation, primarily in western Pennsylvania, where seedlings are started in sterile media, nurtured under regulated light and temperature, and shipped as Garden-Ready Plants to provide robust transplants. Sustainability is embedded in breeding and production, aligning with organic certification requirements. At scale, Burpee produces millions of seeds annually across its global network, supported by in-house expertise that balances heirloom conservation with hybrid development to serve over a million home gardeners.

Distribution, sales, and market position

Burpee Seeds and Plants pioneered the mail-order seed business in the United States, launching its first catalog in 1876 under founder W. Atlee Burpee, who initially focused on poultry before shifting to seeds the following year. This model proved highly effective for reaching rural customers, with the company's annual catalog, known as Burpee's Farm Annual, growing to 200 pages by 1915 and distributed to one million American gardeners that year. By the early 20th century, Burpee had become the world's largest mail-order seed company, employing 300 people and processing an average of 10,000 orders daily through this channel. Over the decades, Burpee adapted its distribution strategy to broader retail and digital avenues amid changing habits and economic pressures. In response to sales slumps in the under previous ownership by ITT, the company refocused on and diversification after being acquired by new investors in , expanding beyond to include live shipped directly from greenhouses and tools. emerged as a key channel in the post-2000 era, with the company's website enabling direct online sales of , , and supplies. By 2025, Burpee products were available through major retailers such as and Amazon, enhancing accessibility for home gardeners. These adaptations, supported by ownership transitions like the 1991 acquisition by George J. Ball, Inc., helped sustain growth during industry downturns. Burpee holds a prominent position in the U.S. home market as one of the foremost suppliers of and , emphasizing non-GMO varieties that differentiate it from competitors offering genetically modified options. The company serves millions of customers annually, maintaining its reputation through high rates—up to 35% above state and federal minimums—and a focus on reliable, innovative products for amateur growers. In the broader U.S. market, valued at approximately USD 1.20 billion in 2025, Burpee's approach and retail partnerships contribute to its enduring leadership among non-GMO providers. Burpee's global reach extends through production facilities in the United States, the , , , and , with seeds exported worldwide to support international needs. While primary sales target North American markets, the company's catalogs and products are adapted for broader distribution, though direct international shipping is limited due to supplier contracts.

Legacy and impact

Contributions to horticulture

Burpee Seeds and Plants played a pivotal role in popularizing home during through its support of the campaign, developing and marketing vegetable seeds specifically suited for amateur growers, such as the Burpee Hybrid and Fordhook Hybrid Tomato, which contributed to the effort that saw over 20 million Americans planting gardens to promote self-sufficiency and alleviate food shortages. The company's educational efforts began in the late with the distribution of free guides and catalogs, including the "Burpee’s Farm Annual" starting in the , which by 1915 reached one million gardeners and provided practical advice on cultivation techniques tailored to American conditions. In contemporary times, as of 2025, Burpee continues this tradition through extensive online resources, including the Garden Guide and Learn to Grow sections on its website, offering step-by-step tutorials, regional planting calendars, and beginner-friendly advice to democratize horticultural knowledge. Burpee's innovations in hybrid seed development have significantly influenced the horticulture industry by making superior, disease-resistant varieties accessible to home gardeners, starting with early hybrids like the Double Hybrid Nasturtium in 1934 and the iconic Big Boy tomato in 1949, which set standards for yield and quality that competitors later adopted. Additionally, the company has contributed to biodiversity preservation by reviving and maintaining heirloom seed lines, such as the 19th-century Brandywine tomato and Golden beet, ensuring the availability of traditional varieties amid modern commercialization pressures. The company's breeding achievements have earned notable recognition, including All-America Selections awards for various varieties. Iceberg lettuce, introduced in 1894, is known for its crisp texture and reliability and became a staple in American gardens. Burpee has also received accolades from horticultural societies, such as the Liberty Hyde Bailey Medal awarded to company leader David Burpee by the American Horticultural Society for advancing seed development. Burpee's longstanding emphasis on reliable seeds and educational outreach has supported broader horticultural trends, including the rise of urban farming by providing compact, high-yield options suitable for small spaces and city environments, as well as encouraging seed-saving practices through guides on proper storage and harvesting to foster among gardeners.

Philanthropy and cultural significance

In 2003, George Ball established the Burpee Foundation upon becoming the sole owner of W. Atlee Burpee & Company, endowing it with an initial $5 million that grew to $8.5 million through additional contributions. The foundation focuses on reducing hunger and promoting well-being via and , awarding over $8.5 million in to approximately 100 organizations by the end of 2025. These support botanical at public gardens and museums, youth programs in schools from through graduate levels, and conservation efforts including gardens and urban farms that provide job training for underserved populations such as the formerly homeless and mentally ill. Notable funded projects include a $2.5 million in partnership with the National Park Foundation to preserve the Kitchen Garden, enhancing urban green spaces and access to historical , and a $1 million to for the Burpee Trial Garden at its Montgomery Place campus to advance botanical trials and education. Burpee Seeds and Plants has long served as a in American gardening, particularly through its pivotal role in the movement, where it supplied seeds to millions of home gardeners amid wartime food shortages. Under family leadership, the company reached sales peaks of over 10,000 daily orders by 1915. David Burpee, company president from 1915 to 1970, amplified this visibility through bold publicity campaigns, such as the 1954 launch of a $10,000 prize contest for developing the first white marigold seeds, which generated widespread media attention and culminated in 1975 with floriculturist Alice Vonk's successful hybrid. He further promoted the marigold as a potential national floral emblem in collaboration with Senator , embedding Burpee in national horticultural discourse. The company's enduring presence in underscores its symbolism of American , as detailed in historical analyses portraying Burpee's mail-order catalogs and innovations as emblems of ingenuity from the late onward. Annual Burpee catalogs, distributed each winter for spring planning, have become a seasonal staple, blending practical advice with aspirational imagery of homegrown abundance and appearing in guides alongside tools and ornaments. In contemporary contexts, Burpee maintains cultural relevance through its advocacy against genetically modified organisms in home , with a strict policy prohibiting the sale of GMO to preserve traditional breeding methods. This aligns with modern initiatives, including foundation-backed partnerships for school horticulture programs that integrate into educational curricula, fostering youth engagement in sustainable practices during the 2020s. W. Atlee Burpee and his son are recognized as seminal figures in the seed industry for pioneering research-based breeding and mail-order distribution, with their innovations at Fordhook Farm drawing international acclaim as a hub of horticultural advancement.

References

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