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Claud Butler
Claud Butler
Claud Butler
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Claud Butler (14 July 1903 – 2 November 1978) was a London-based bicycle dealer and frame-builder, who from 1928 created a chain of bicycle-retail shops in London and the Midlands.[1][2] His company was one of the most successful of the inter-war era but failed after World War II and the resultant boom in motor buses and motor cars. The Claud Butler brand was bought from the receivers by other companies, and they are now produced by Falcon Cycles, a division of Tandem Group.[3]

Early years

[edit]

Claud Butler was the son of a worker in the silk industry who thought his son would follow him into the trade.[2] Instead he developed an interest in cycling after delivering bottles of medicine for a doctor in south London.[2] He joined Balham cycling club, worked for the Halford Cycle Company as a mechanic and then as a salesman, and then on 28 February 1928 opened a bicycle shop at 8 Lavender Road, Clapham Junction.[4] He worried about giving it his own name, which he thought effeminate.[2] He began building bicycle frames and within four years opened branches across London. The first was at Lewisham, followed by 101 East Hill, Wandsworth (SW London), 34 and 34a Lee High Rd, Lewisham (SE London), 71 Grand Parade, Harringay (N London), 241 High Street North, East Ham (E London), and 18 Greyfriar Gate, Nottingham.

He moved his office to Clapham Manor Street in 1932.[2] The branches in East Ham and Nottingham closed during the Second World War.

The weekly magazine, The Bicycle, said:

Ideas, practical innovations, use of the latest machinery brought "C.B." bicycles well to the fore in the lightweight industry. Claud Butler accomplished many fine technical achievements, and pioneered many of the present-day developments. Among those with the C.B. hallmark are the origination of the upright bicycle, which dispensed with the old 69 degrees parallel frames; the development of the short wheel-base tandem in 1935; and the introduction of three speeds on tricycles.[2]

Claud Butler cycles were known for features such as bronze-weld construction and decorative lugs (techniques pioneered by continental frame builders).[1] He sponsored international racers such as Reg Harris, Eileen Sheridan, Peter Underwood and Dennis Sutton Horn. His bikes were ridden at the 1931 world championship in Copenhagen and then in Italy (1932), France (1933) and Germany (1934). Claud Butler bikes also competed at the Los Angeles Olympics in 1932.[4]

He celebrated the popularity of his bicycles with bands and entertainment held at the Manor Street works.

He was a founder of the Lightweight Manufacturers' Association and for a period its secretary.[1][2]

Personality

[edit]

David Palk said: "Claud Butler was a showman-entrepreneur who had grasped every available opportunity to promote and develop a successful business. For instance, how many other quality lightweight manufacturers promoted an annual 'do' with a dance band and cabaret acts, or produced a pin badge, or were active sponsors of well known international riders, or placed regular display advertising in Cycling, or used their proprietor's personality in the form of a cartoon caricature, or marked their jubilee with special models, or claimed to be both "The King of Lightweights" and "Just one of the boys"? Nobody else in the trade was able to equal the zest or flamboyance of Claud Butler."[1]

Death

[edit]

Claud Butler tried to return to business several times throughout the 1960s but could not recapture the success of the interwar period. He died at home in London on 2 November 1978 after a long illness.

Second World War and decline

[edit]

Claud Butler's initial rise was prematurely curtailed with the outset of World War II. The suspension of international cycling events and the curtailment of domestic meetings reduced the demand for his frames, along with other small-scale manufacturers.

The cycling historian David Palk says:

By the mid-fifties the glory days were over, with club cycling beginning to lose favour as a popular activity across Britain. Several manufacturers' records show a sudden dip in production from the early fifties onwards. The phasing-out of war-time rationing, as well as increased affluence throughout the population, brought aspirations towards consumerism and motorized transport. This was at odds with the simple pleasures of club cycling. The ultimate distraction – television – also became more affordable at this time, with many thousands of households equipping themselves to watch the live broadcast of the Queen's Coronation in 1953. In the mid-to-late fifties Britain's lightweight trade was in serious decline, with several prominent marques relocating and downsizing, becoming amalgamated or simply packing up for good. Claud's finances were in a poor state and a large sum owing to the taxman put the final nail in the coffin.[1]

Saudi Arabia's oil embargo against Britain and France during the Suez Crisis brought Claud Butler to closure. With fuel shortages, British industry could operate only a four-day week and, with little demand for cycles let alone lightweight frames, the Clapham Manor Street site began to fall quiet. Finally £150,000 owed to HM Customs and Excise forced Claud Butler to declare bankruptcy. The receiver put debts at £70,000 with assets of £12,000 to £13,000.[5]

1957–1987 Holdsworth ownership

[edit]

A number of cycle manufacturers showed interest in purchasing the brand and assets. Two were Adam Hill of Hill and Hill Special, and Holdsworth. Adam Hill had used the economic downturn to his advantage and expanded his business by acquiring the Merlin name from Ernie Merlin. In late 1956 he travelled to London and bought the rights to the Claud Butler and to the Saxon name, which Butler also owned.[4] However, his venture to buy Claud Butler added to the financial pressures on his own business which then foundered, and ended with a meeting with creditors in 1958. This permitted Holdsworth to buy three Claud Butler trade marks ("CB and link design Headbadge", "CB monogram and devise" and the "Claud Butler signature") in July 1958.[6] Claud Butler frames continued to sell well, and in some instances, outsold their Holdsworth counterparts.

Falcon 1987 to present

[edit]

Elswick Hopper throughout the 1970s acquired brands including Wearwell (1974) and Falcon (1978). In 1982 the agglomerated firm was restructured and renamed Elswick-Falcon Cycles. It bought the Holdsworth and Claud Butler names in February 1987. These acquisitions brought with them a change to volume production with the Claud Butler and Holdsworth brands reserved for the premium frames in the new range.

References

[edit]
[edit]
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Claud Butler

View on Grokipedia
from Grokipedia
Claud Butler (14 July 1903 – 2 November 1978) was a prominent British bicycle dealer, frame-builder, and club cyclist who founded the eponymous Claud Butler brand in 1928, establishing it as a leading name in high-quality, hand-built lightweight bicycles favored by enthusiasts and racers alike. Born in , , to a silk industry worker, Butler showed an early interest in over his father's trade, joining the Cycling Club and gaining experience as a repairer and salesman at the Halford Cycle Company. In the late 1920s, he began constructing frames in his garden shed before opening his first shop at 8 Lavender Road, Clapham Junction, on 28 February 1928, marking the start of a rapid expansion that included multiple branches across and a depot in by the 1930s. Butler’s bicycles, often featuring innovative designs like Reynolds 531 tubing and custom components, achieved international recognition when used by British riders at the 1932 Los Angeles Olympics and various World Championships in the across . He founded the Manufacturers’ Association to promote quality craftsmanship and earned a reputation as the "king of lightweights" for his emphasis on precision and performance. During , Butler’s works shifted to producing components for the aircraft, resuming bicycle production postwar with models like the 1952 Olympic Sprint track bike. The business faced challenges in the , closing its factory in 1956 and entering , after which it was acquired by Holdsworth in 1957, later passing to Falcon Cycles in 1987 and Casket plc in 1991. The brand remains active today under Falcon Cycles, a division of Tandem Group plc. Butler died in a London hospital following a long illness, leaving a legacy of collectible vintage frames built by master craftsmen such as Fred Dean and Les Ephgrave, with the Claud Butler marque continuing to evoke the golden era of British cycle manufacturing.

Early Life

Birth and Family Background

Claud Butler was born on 14 July 1903 in , , into a engaged in the silk industry. His father, John Butler, worked in silk weaving and anticipated that his son would enter the same trade. Butler was baptized on 23 October 1904 at Immanuel Church in Common, with the family then residing at 6 Waldemar Avenue, , . By the 1911 census, the family had moved to 11 Gladstone Road in Wimbledon, remaining within the area. Despite his family's expectations, Butler rejected the silk weaving trade, instead developing an early fascination with mechanical interests that diverged from the family's working-class occupation. His upbringing in the suburbs of and cultivated deep ties to the local community, shaping his formative environment in early 20th-century .

Introduction to Cycling

Claud Butler discovered cycling during his teenage years in . He first developed a keen interest in while delivering bottles of for a local doctor, an experience that introduced him to the practical use and appeal of basic cycles in everyday errands. These early encounters sparked his curiosity, leading to hands-on experimentation with and repairs, which hinted at his future expertise in frame building. He joined the Cycling Club, immersing himself in the local cycling scene. Growing up in this area provided him with ready access to cycling paths and vibrant communities that fostered the sport as both recreation and transport. The marked a significant boom in Britain, characterized by mass participation in club rides and organized tours that popularized the activity across social classes. In , this enthusiasm was particularly evident, with events drawing thousands and reinforcing cycling's role in and fitness, further fueling Butler's passion before he pursued it professionally. To build his skills, Butler entered the cycle trade early, securing his first job as a mechanic at the Halford Cycle Company, where he honed foundational mechanical abilities through repairing and assembling bicycles. This apprenticeship-like role in the 1920s equipped him with practical knowledge of bicycle construction, setting the stage for his transition into professional endeavors.

Racing Career

Club Riding Achievements

Claud Butler joined the Cycling Club in the early 1920s, where he developed his skills as a competitive club cyclist in south London's vibrant scene. As a member, he actively participated in the club's social and racing programs, engaging in local time trials and road races throughout the late 1920s. Butler was recognized as a successful club rider during this period, though no major wins or specific performances are documented. His involvement helped build a reputation within the British amateur cycling community at the club level. His early employment as a mechanic at Cycles provided practical advantages in bike maintenance, supporting his training and race preparations in an era when self-reliance was essential for club competitors.

Transition to Professional Cycling

In the late 1920s, Claud Butler transitioned from his role as a successful club cyclist to a more professional involvement in the sport by beginning to build frames as side work. Based in , Butler drew on his racing experience to craft custom frames in his garden shed, establishing connections with other riders and manufacturers in the process. This shift allowed him to leverage his personal riding achievements for emerging brand promotion through endorsements and appearances, bridging his competitive background with entrepreneurial pursuits in .

Founding and Development of the Business

Establishment of Claud Butler Cycles

Claud Butler commenced building bicycle frames in his garden shed around 1927, drawing on his prior involvement in the cycle trade and competitive racing. By early 1928, he had transitioned this activity into a dedicated full-time enterprise, opening his first shop as a bicycle dealer and frame-builder on 28 February at 8 Lavender Road, Clapham Junction, London. Butler’s established reputation as a racer, particularly within the Balham Cycling Club, quickly drew initial customers from the local club cycling scene. The shop’s early operations centered on crafting custom lightweight road bicycles designed specifically for club cyclists, emphasizing performance and durability through premium materials like Reynolds high-manganese steel tubing. Financially, the business was bootstrapped using proceeds from Butler’s racing successes and limited personal funds, enabling a modest start without significant external . This lean approach supported the production of high-quality, frames that catered to the growing demand among enthusiast riders in the late 1920s.

Expansion into Retail Chain

Following the success of his initial shop in , opened in 1928, Claud Butler expanded his operations by establishing additional retail branches across in the early to mid-, leveraging growing demand among club cyclists for custom bicycles. By the early , the business had grown to five retail branches in —including the original at 8 Lavender Road, Clapham Junction, and at 101 East Hill in , 34 and 34a Lee High Road in , 71 Grand Parade in , and 241 High Street North in —alongside a depot at 18 Greyfriar Gate in . This network allowed Butler to reach a broader customer base in key hubs, funding further development through increased sales of hand-built frames and components. In 1932, the head office and works moved to Clapham Manor Street, and the business, which had been formed as a company in 1943, was incorporated as Claud Butler Ltd. by 1947, employing a team of skilled frame-builders and mechanics to support the retail chain's demands. Notable among the staff was frame-builder Bill Gray, who joined in 1932, alongside mechanics like Ernie H. Chambers, who supervised track racing builds, and others including Les Ephgrave and Fred Dean, enabling efficient production and customization at the Clapham Manor Street works. This workforce expansion was crucial for maintaining quality across the multi-shop operation, which by the late 1930s included five London branches consolidated from earlier growth. Marketing efforts centered on appealing to club cyclists, with annual catalogs—such as the edition—highlighting options like the and Anglo-Continental models built to individual specifications using premium Reynolds 531 tubing. These publications promoted a , offering accessories like "CB Cads" lapel badges to foster loyalty among enthusiasts, while emphasizing the brand's reputation for high-performance cycles used in major events. At its peak before , the company met the needs of its expanding retail network and club-oriented clientele.

Innovations and Products

Pioneering Frame Techniques

In the 1930s, Claud Butler adopted bronze-weld construction for bicycle frames, inspired by techniques pioneered by continental European builders to achieve stronger and lighter joints compared to traditional methods. This approach, also referred to as low-temperature bronze welding, enabled smoother tube connections without the need for heavy lugs, reducing overall frame weight while enhancing structural integrity. By late 1937, Butler created his first prototype lugless frame using this method, positioning him as one of the two primary UK pioneers alongside Harry Rensch, with the innovation publicly showcased at the Earl’s Court Cycle Show in November 1938. Butler further advanced frame aesthetics and functionality in 1937 by introducing ornate "fancy" lugs and feature-cut designs in models such as the Anglo-Continental, which combined visual appeal with improved strength. These designs evolved into bi-laminated lugs, involving the layering of sleeves over via bronze welding and capillary brazing; partial bi-lamination appeared as early as August 1940, with full axe-head versions implemented by late 1947 in models like the Avant Coureur. This technique not only addressed wartime lug shortages but also allowed for custom tube angles, contributing to both and stylistic distinction. To optimize performance in racing frames, Butler incorporated advanced materials like Reynolds 531 butted steel tubing, first featured in his 1936 catalogue for its balance of lightness and resilience. Complementing this, his methods—expanded in 1938 with models like the Mass Start—facilitated lugless construction that reduced frame weight relative to lugged equivalents, while custom building to rider specifications from 1936 onward ensured tailored durability without excess material.

Notable Bicycle Models

One of the standout models from was the Anglo-Continental road racer, introduced in Claud Butler's catalogue. This model incorporated advanced frame features, including ornate cut-out lugs that added aesthetic appeal while maintaining structural integrity, making it a favorite among discerning riders seeking both performance and style. Claud Butler also produced notable tandems and touring bicycles during this era, such as the Ultra-Shortbase Road and Path Tandems and the Supreme Tourer, which emphasized durable construction for extended journeys. These models featured brazed joints and versatile geometries suitable for two-person or solo endurance travel, with options for customization to accommodate varying rider preferences. The 1938 range highlighted 28 distinct models overall, including these tandems and tourers, underscoring the brand's versatility in catering to recreational and long-haul needs. In the post-1930s period, the International Path and Road emerged as a versatile hybrid model, blending road and path capabilities in a single frame, as detailed in the 1940 catalogue. Early sprint bicycles, like the Super Arrow single-speed, were designed for track performance with lightweight tubing and simplified builds to enhance speed. Touring options expanded with models such as the Hyperlite Tourer and Super Velo Supreme Tourer, prioritizing comfort for prolonged rides through reinforced components and relaxed proportions. Custom builds were a hallmark of Claud Butler's offerings, particularly for riders prioritizing minimal weight; the Hyperlite Tourer, for instance, achieved a complete weight under 21.5 pounds, with adjustments allowing some configurations to dip below 20 pounds using high-grade tubing like Reynolds. These tailored options, available via direct quotes from the manufacturer, appealed to "weight weenies" seeking optimized frames without compromising ride quality.

Contributions to Competitive Cycling

Olympic and World Championship Involvement

Claud Butler's bicycles and tandems played a significant role in the 1932 Los Angeles Olympics, where they were supplied to the British team for use in both and track events. This provision marked an early international milestone for the brand, highlighting its growing reputation for high-quality, competition-ready frames built to withstand the demands of elite racing. Throughout the 1930s and into the 1950s, Claud Butler frames were utilized in numerous World Championships across Europe, including events in (1931), (1932), (1933), (1934), and (1935), spanning disciplines such as pursuit and road race. These championships showcased the durability and performance of Butler's designs, which were favored by competitive cyclists for their precise handling and lightweight construction. Such innovations, evident in frames like the Olympic Path and Olympic Sprint, allowed riders to achieve optimal acceleration and stability under high-speed conditions. The success of these Olympic and championship involvements inspired the enduring "Olympic" model line, which evolved from pre-war prototypes into post-war staples, maintaining the brand's legacy of event-proven engineering through the 1950s. During the 1930s and 1940s, Claud Butler sponsored numerous British club and national riders, providing custom-built bicycles that contributed to their successes in track and road events, thereby elevating the brand's prestige among competitive cyclists. As a prominent frame-builder and dealer, Butler supported local clubs like Balham Cycling Club through equipment provision and his active membership, fostering team deals that supplied racers with high-quality lightweight frames for training and competition. This involvement extended to national-level athletes, including several Olympic medalists who relied on Butler's innovative designs, such as Reynolds 531 tubing models, to achieve finishes in international races. Notable figures among Butler's sponsored riders included Reg Harris, the sprint specialist who was employed and equipped by Butler starting in the mid-1940s; Harris secured his 1947 World Amateur Sprint Championship victory aboard a custom Claud Butler frame, showcasing the bikes' performance edge. Similarly, endurance record-breaker Eileen Sheridan began her professional career on a second-hand Claud Butler Continental Club model in 1945, using subsequent custom bikes for her landmark time-trial achievements that drew widespread media attention. Track cyclist Dennis Sutton Horn also received bicycles from Butler in the 1930s, with the manufacturer naming the "DSH Championship Path" model after him to highlight his grass-track and pursuit wins, adhering to amateur rules by using initials. These sponsorships often involved tailored path and road frames for international racers, such as , who competed in European championships on Butler equipment. Promotional rides by endorsed riders, including Sheridan's high-profile record attempts, generated endorsements that directly boosted sales; Butler's marketing, through club patronage of nearly 60 clubs and displays at shows like the 1935 Olympia, positioned the brand as synonymous with victory and reliability, driving demand for his lightweight cycles into the 1950s.

World War II and Post-War Challenges

Wartime Disruptions

The outbreak of in 1939 marked a stark reversal for Claud Butler's thriving pre-war business, which had expanded to five branches and a depot by 1935. Metal rationing and government directives severely curtailed civilian production across the British industry, forcing factories—including Claud Butler's Manor Street works in —to convert to war efforts such as manufacturing machined components for the aircraft. Butler adapted by focusing on limited wartime cycling needs, producing bicycles designed for essential workers like postmen and factory personnel, as featured in his 1940 and 1941 catalogues alongside simplified Tourist and Sports models compliant with restrictions. The Blitz air raids from 1940 to 1941 brought personal hardships, with bombings devastating neighborhoods including , where Butler's family resided and operated shops, amid manpower shortages and economic strain. In response, the business pivoted to repair services for existing bicycles, which became vital as new production dwindled and parts grew scarce, supplemented by modest contracts for utility cycles aligned with priorities.

Economic Decline and Sale

Following the disruptions of , which had halted production and strained resources, Claud Butler Cycles faced mounting economic pressures in the late 1940s and 1950s as the British bicycle industry grappled with broader market shifts. A significant factor was the influx of inexpensive imported bicycles from continental , particularly lightweight models from , , and , which undercut British manufacturers' pricing and market share. These imports, often produced with more modern techniques, capitalized on economic recovery in while British firms like Claud Butler struggled with outdated designs and limited innovation investment. The rising popularity of affordable automobiles and motorcycles further eroded demand for bicycles, compounded by improved fuel availability after 1951 that reduced reliance on for transport. Operational challenges intensified the decline, including escalating production costs and labor constraints amid Britain's post-war economic adjustments, which made it difficult to maintain competitive output at the Clapham works. In a bid for recovery, the company introduced updated models such as the Avant Coureur, the first bi-laminate model, and the Olympic Sprint in 1952, featuring bi-laminated lugs and designed for both track and road use to appeal to competitive riders, but these efforts failed to reverse the financial slide. By 1956, the firm owed over £15,000 in purchase tax alone, with total debts reaching £70,000 against assets of £12,000 to £13,000, leading to in October of that year. The business entered in 1956, with machinery and plant auctioned in March 1957. A deal for tools and goodwill with Adam Hill was not finalized due to ongoing financial difficulties, and the trademarks were acquired by Holdsworth Cycles in July 1958, allowing Claud Butler to retire amid the collapse of his once-thriving enterprise.

Brand Legacy Under Later Ownership

Holdsworth Era (1958–1987)

Following the sale of the Claud Butler brand to Holdsworth in 1958, the company integrated production into its larger manufacturing operations at the factory in , , shifting from frame-building to more standardized, mass-produced frames while preserving the Claud Butler branding and reputation for quality. This transition allowed Holdsworth to leverage , with estimates indicating that Claud Butler-badged bicycles comprised approximately three-quarters of their output during this period, significantly boosting overall production volumes. Frames were typically lugged and brazed using Reynolds 531 tubing for higher-end models, maintaining a focus on lightweight construction suitable for road and touring use, though the handcrafted individuality of pre-sale Claud Butlers diminished under the new regime. Under Holdsworth's management, the Claud Butler lineup evolved to include versatile models targeted at touring and road enthusiasts, such as the Velo Capital introduced in 1963, which featured updated decals emphasizing craftsmanship. By the 1970s and into the 1980s, the range expanded with tourers like the Dalesman and its variant, the Super Dalesman, launched around 1982 and 1985 respectively; these Reynolds 531 frames were designed for long-distance reliability, incorporating features like reinforced lugs and geometry optimized for loaded panniers, positioning them as direct competitors to models like the . The Super Dalesman, in particular, became a staple for club riders and tourers in the mid-1980s, praised for its balance of durability and performance on extended rides. Holdsworth broadened the brand's marketing beyond elite racers to a wider base, including club cyclists and international markets, through expanded retail networks and promotional catalogs that highlighted affordability and British engineering. Sales surged dramatically post-acquisition, with the factory operating at full capacity to meet demand from domestic club sales and exports to and beyond, capitalizing on the enduring prestige of the Claud Butler name. This strategy democratized access to quality bicycles, appealing to recreational riders while sustaining the brand's presence in competitive club events.

Falcon Ownership (1987–Present)

In 1987, Falcon Cycles, based in , , acquired the Claud Butler and Holdsworth brands from , marking the end of the Holdsworth era and initiating a new phase focused on mass-market production. Under Falcon's ownership, the Claud Butler brand shifted toward affordable bicycles, emphasizing hybrid and models to appeal to a broader consumer base rather than high-end custom frames. This reorientation aligned with the growing popularity of in the late , leading to the introduction of entry-level off-road designs produced in larger volumes. During the 1990s and 2000s, Claud Butler expanded its lineup with budget-oriented road and series, such as the , which became a staple for recreational riders seeking durable, value-driven options. These models featured steel frames and basic components, catering to beginners and casual amid the MTB boom, while maintaining the brand's British heritage in design aesthetics. Falcon's strategy positioned Claud Butler as an accessible entry point into , with production increasingly outsourced to meet demand without compromising on affordability. Today, Claud Butler operates as a budget under Tandem Group plc, Falcon's parent company since 1995, with manufacturing shifted to to support cost-effective global distribution. The focus remains on low-spec, mass-produced hybrids, road bikes, and mountain bikes sold through major retailers, emphasizing reliability for everyday use over premium performance. In recent years, the brand has introduced electric models like the series, launched in 2023 as affordable e-MTBs with integrated batteries and hub motors for novice off-road enthusiasts, offering ranges up to 60 miles. Concurrently, growing interest in Claud Butler restorations has revived appreciation for pre-1987 classics among collectors, though modern production prioritizes contemporary utility.

Personal Life and Death

Personality and Private Interests

Claud Butler was renowned among contemporaries for his charismatic presence and innovative spirit in the cycling world, often leveraging his personal flair to promote both his brand and the broader community. Described as having a keen eye for quality, he approached frame-building with a perfectionist , ensuring his bicycles embodied excellence in craftsmanship and . His driven was evident in the rapid expansion of his from a single shop in 1928 to a chain of five branches by the mid-1930s, reflecting his entrepreneurial zeal. Butler was highly sociable within circles, fostering a of camaraderie among riders through initiatives like the "CB Cads" club and promotional lapel badges that encouraged community bonding. However, in his later years, he faced personal struggles with alcohol, which contemporaries noted contributed to his financial woes and the eventual of his business in 1956. Despite these challenges, his early career as a at the Halford Cycle Company highlighted a deep-seated in mechanical pursuits beyond bicycles alone. Butler demonstrated philanthropy toward young riders by employing and mentoring promising talents, such as frame-builder Les Ephgrave and sprinter Reg Harris, providing them with opportunities that propelled their careers—including Harris's win on a Claud Butler machine. His longstanding membership in the Balham Cycling Club further underscored his commitment to nurturing the local cycling scene in .

Illness and Passing

In the , Claud Butler endured a prolonged illness that deteriorated his health, ultimately requiring hospitalization. Butler died on 2 November 1978 in a hospital. At the time of his death, Butler's estate included no active role in the Claud Butler brand, which had been acquired by Holdsworth in following his company's receivership, marking the end of his direct involvement in its operations.

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