Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would have to be radiated by a half-wave dipole antenna to give the same radiation intensity (signal strength or power flux density in watts per square meter) as the actual source antenna at a distant receiver located in the direction of the antenna's strongest beam (main lobe). ERP measures the combination of the power emitted by the transmitter and the ability of the antenna to direct that power in a given direction. It is equal to the input power to the antenna multiplied by the gain of the antenna. It is used in electronics and telecommunications, particularly in broadcasting to quantify the apparent power of a broadcasting station experienced by listeners in its reception area.

An alternate parameter that measures the same thing is effective isotropic radiated power (EIRP). Effective isotropic radiated power is the hypothetical power that would have to be radiated by an isotropic antenna to give the same ("equivalent") signal strength as the actual source antenna in the direction of the antenna's strongest beam. The difference between EIRP and ERP is that ERP compares the actual antenna to a half-wave dipole antenna, while EIRP compares it to a theoretical isotropic antenna. Since a half-wave dipole antenna has a gain of 1.64 (or 2.15 dB) compared to an isotropic radiator, if ERP and EIRP are expressed in watts their relation is $${\displaystyle \ {\mathsf {EIRP}}_{\mathsf {(W)}}=1.64\times {\mathsf {ERP}}_{\mathsf {(W)}}\ }$$ If they are expressed in decibels $${\displaystyle \ {\mathsf {EIRP}}_{\mathrm {(dBm)} }={\mathsf {ERP}}_{\mathrm {(dBm)} }+2.15\ {\mathsf {dB}}\ }$$

Effective radiated power and effective isotropic radiated power both measure the power density a radio transmitter and antenna (or other source of electromagnetic waves) radiate in a specific direction: in the direction of maximum signal strength (the "main lobe") of its radiation pattern. This apparent power is dependent on two factors: The total power output and the radiation pattern of the antenna – how much of that power is radiated in the direction of maximal intensity. The latter factor is quantified by the antenna gain, which is the ratio of the signal strength radiated by an antenna in its direction of maximum radiation to that radiated by a standard antenna. For example, a 1,000 watt transmitter feeding an antenna with a gain of 4× (equiv. 6 dBi) will have the same signal strength in the direction of its main lobe, and thus the same ERP and EIRP, as a 4,000 watt transmitter feeding an antenna with a gain of 1× (equiv. 0 dBi). So ERP and EIRP are measures of radiated power that can compare different combinations of transmitters and antennas on an equal basis.

In spite of the names, ERP and EIRP do not measure transmitter power, or total power radiated by the antenna, they are just a measure of signal strength along the main lobe. They give no information about power radiated in other directions, or total power. ERP and EIRP are always greater than the actual total power radiated by the antenna.

The difference between ERP and EIRP is that antenna gain has traditionally been measured in two different units, comparing the antenna to two different standard antennas; an isotropic antenna and a half-wave dipole antenna:

In contrast to an isotropic antenna, the dipole has a "donut-shaped" radiation pattern, its radiated power is maximum in directions perpendicular to the antenna, declining to zero on the antenna axis. Since the radiation of the dipole is concentrated in horizontal directions (assuming the antenna axis is vertical), the gain of a half-wave dipole is greater than that of an isotropic antenna. The isotropic gain of a half-wave dipole is 1.64, or in decibels ${\displaystyle \ 10\ \log _{10}(1.64)=2.15\ {\mathsf {dB}}\ ,}$ so $${\displaystyle \ G_{\mathsf {i}}=1.64\ G_{\mathsf {d}}~.}$$ In decibels $${\displaystyle \ G_{\mathsf {(dB_{i})}}=G_{\mathsf {(dB_{d})}}+2.15\ {\mathsf {dB}}~.}$$

The two measures EIRP and ERP are based on the two different standard antennas above:

Since the two definitions of gain only differ by a constant factor, so do ERP and EIRP $${\displaystyle \ {\mathsf {EIRP}}_{\mathsf {(W)}}=1.64\times {\mathsf {ERP}}_{\mathsf {(W)}}~.}$$ In decibels $${\displaystyle \ {\mathsf {EIRP}}_{\mathsf {(dB_{W})}}={\mathsf {ERP}}_{\mathsf {(dB_{W})}}+2.15\ {\mathsf {dB}}~.}$$