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Hamburger Helper
Hamburger Helper is a boxed food product manufactured by Eagle Foods, consisting of a dried carbohydrate (either pasta, rice, or potato), plus a packet of powdered seasonings; both are to be combined with browned ground beef (also known as "hamburger"), water, milk, and sometimes mayonnaise to create a complete one-dish meal.
There are also variations of the product designed for other meats, such as "Tuna Helper" and "Chicken Helper".
The packaged pasta brand "Hamburger Helper" was introduced by General Mills on the West Coast in December 1970 and made its national debut in August 1971 in response to meat shortages and soaring beef prices and a weakened U.S. economy. In 2005, Food Network rated it third on its list of "Top Five Fad Foods of 1970". In 2013, the company shortened the brand's name to just "Helper".
In 1977, Hamburger Helper introduced its mascot, "the Helping Hand" or "Lefty"—a four-fingered, left-hand white glove with a face on the palm and a red spherical nose. It often appears in the product's television commercials and on packages.
In May 2022, General Mills announced an agreement to sell the brand to Eagle Foods for approximately $610 million. On July 5, 2022, the sale was finalized.
In September 2025, it was reported that Hamburger Helper sales were up by almost 15% from the previous year in the US, due to consumer demand for food products that are affordable.
The basic (and most popular) version of Hamburger Helper is a box of dried pasta with seasoning that is designed to be cooked with ground beef. There were initially five varieties: Potato Stroganoff, Chili Tomato, Rice Oriental, Beef Noodle, and Hash. Cheeseburger Macaroni was added by late 1972. Hamburger Stew and Lasagne appeared in 1973. Hamburger Pizza Dinner debuted in 1974, and late 1975 advertising in Canada pictured Potato Stroganoff, Chili Tomato, Beef Noodle, Chili Tomato, Cheeseburger Marcaroni, Lasagna, Tomato Roma and Shortcut Spaghetti. Hamburger Helper currently offers a variety of flavors, including lasagna, Salisbury, stroganoff, chili macaroni, and others.
There are also different varieties of Hamburger Helper, such as Tuna Helper, for tuna, and Fruit Helper, a discontinued variety for canned fruit that would make desserts.
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Hamburger Helper
Hamburger Helper is a boxed food product manufactured by Eagle Foods, consisting of a dried carbohydrate (either pasta, rice, or potato), plus a packet of powdered seasonings; both are to be combined with browned ground beef (also known as "hamburger"), water, milk, and sometimes mayonnaise to create a complete one-dish meal.
There are also variations of the product designed for other meats, such as "Tuna Helper" and "Chicken Helper".
The packaged pasta brand "Hamburger Helper" was introduced by General Mills on the West Coast in December 1970 and made its national debut in August 1971 in response to meat shortages and soaring beef prices and a weakened U.S. economy. In 2005, Food Network rated it third on its list of "Top Five Fad Foods of 1970". In 2013, the company shortened the brand's name to just "Helper".
In 1977, Hamburger Helper introduced its mascot, "the Helping Hand" or "Lefty"—a four-fingered, left-hand white glove with a face on the palm and a red spherical nose. It often appears in the product's television commercials and on packages.
In May 2022, General Mills announced an agreement to sell the brand to Eagle Foods for approximately $610 million. On July 5, 2022, the sale was finalized.
In September 2025, it was reported that Hamburger Helper sales were up by almost 15% from the previous year in the US, due to consumer demand for food products that are affordable.
The basic (and most popular) version of Hamburger Helper is a box of dried pasta with seasoning that is designed to be cooked with ground beef. There were initially five varieties: Potato Stroganoff, Chili Tomato, Rice Oriental, Beef Noodle, and Hash. Cheeseburger Macaroni was added by late 1972. Hamburger Stew and Lasagne appeared in 1973. Hamburger Pizza Dinner debuted in 1974, and late 1975 advertising in Canada pictured Potato Stroganoff, Chili Tomato, Beef Noodle, Chili Tomato, Cheeseburger Marcaroni, Lasagna, Tomato Roma and Shortcut Spaghetti. Hamburger Helper currently offers a variety of flavors, including lasagna, Salisbury, stroganoff, chili macaroni, and others.
There are also different varieties of Hamburger Helper, such as Tuna Helper, for tuna, and Fruit Helper, a discontinued variety for canned fruit that would make desserts.