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Hamburger Helper
Hamburger Helper
Hamburger Helper
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from Wikipedia

Hamburger Helper
A box of the Cheeseburger Macaroni variety
TypePackaged mix
CourseMain course
Place of originUnited States
Associated cuisineAmerican cuisine
Created byGeneral Mills
Invented1970[1]
Serving temperatureHot
Main ingredientsPasta or rice
Ingredients generally usedSeasonings
VariationsTuna Helper, Fruit Helper, Chicken Helper, Asian Helper, Whole Grain Helper, Pork Helper, Hamburger Helper Microwave Singles
  •   Media: Hamburger Helper

Hamburger Helper is a boxed food product manufactured by Eagle Foods, consisting of a dried carbohydrate (often pasta or rice, but sometimes potato), plus a packet of powdered seasonings; both are to be combined with browned ground beef ("hamburger"), water, milk, and sometimes mayonnaise to create a complete one-dish meal.

There are also variations of the product designed for other meats, such as "Tuna Helper" and "Chicken Helper".

History

[edit]

The packaged pasta brand "Hamburger Helper" was introduced by General Mills on the West Coast in December 1970 and made its national debut in August 1971 in response to meat shortages and soaring beef prices and a weakened U.S. economy.[2][3][4][5][6] In 2005, Food Network rated it third on its list of "Top Five Fad Foods of 1970". In 2013, the company shortened the brand's name to just "Helper".[7]

In 1977, Hamburger Helper introduced its mascot, "the Helping Hand" or "Lefty"—a four-fingered, left-hand white glove with a face on the palm and a red spherical nose. It often appears in the product's television commercials and on packages.[2][4][5][8]

In May 2022, General Mills announced an agreement to sell the brand to Eagle Foods for approximately $610 million.[9] On July 5, 2022, the sale was finalized.[10]

In September 2025, it was reported that Hamburger Helper sales were up by almost 15% from the previous year in the US, due to consumer demand for food products that are affordable.[11]

Hamburger varieties

[edit]
Prepared Hamburger Helper with ground beef

The basic (and most popular) version of Hamburger Helper is a box of dried pasta with seasoning that is designed to be cooked with ground beef. There were initially five varieties: Potato Stroganoff, Chili Tomato, Rice Oriental, Beef Noodle, and Hash.[12] Cheeseburger Macaroni was added by late 1972.[13] Hamburger Stew and Lasagne appeared in 1973.[14] Hamburger Pizza Dinner debuted in 1974,[15] and late 1975 advertising in Canada pictured Potato Stroganoff, Chili Tomato, Beef Noodle, Chili Tomato, Cheeseburger Marcaroni, Lasagna, Tomato Roma and Shortcut Spaghetti.[16] Hamburger Helper currently offers a variety of flavors, including lasagna, Salisbury, stroganoff, chili macaroni, and others.

Other varieties

[edit]
A cream sauce with pasta designed for tuna

There are also different varieties of Hamburger Helper, such as Tuna Helper, for tuna, and Fruit Helper, a discontinued variety for canned fruit that would make desserts.

  • Tuna Helper became successful as the second variety to appear on the market, in 1972.[4][17] In 1973, three flavors were offered: Noodles 'n Cheese Sauce, Noodles 'n Cream Sauce, Potatoes 'n Flavor Sauce.[18]
  • Fruit Helper was introduced in 1973, and required a 16- or 30-oz. can of "almost any [canned] fruit." The can's syrup was combined with milk and the packaged "Helper" to create a pudding in which to mix the fruit; the "crunchy, nutty topping" completed the dessert.[19] The Fruit Helper line has since been discontinued;[20] Its latest newspaper advertising was, apparently, in 1975.[21]
  • Chicken Helper was introduced in 1980 in response to the wide availability of inexpensive boneless and skinless chicken breasts,[22] and the first four selections were Chicken Teriyaki, Chicken and Dumplings, Chicken and Stuffing, and Mushroom Chicken.[23]
  • Asian Helper is a selection of four main Asian-American-style dishes, three made with chicken and one with beef.[24] With the acquisition of the brand by Eagle Foods, the line has been discontinued.[citation needed]
  • Whole Grain Helper was a selection of four dishes made with whole grain pasta, two with chicken and two with beef.[25] The line has also been discontinued.
  • Pork Helper was introduced in 2003.[26] The Pork Fried Rice and Pork Chops with Stuffing meals were stovetop dishes; the Breaded Pork Chops and Mashed Potatoes required an oven.[27] The product was discontinued shortly after its introduction.[28][29]
  • Hamburger Helper Bold was introduced at some point.[when?] It was a spicier version of certain Hamburger Helper varieties, and a few Chicken Helper varieties.
  • Helper Mac & Cheese was a microwavable mac and cheese dish, with flavors such as pizza and nacho. It was discontinued following the brand's acquisition by Eagle Foods.
  • Hamburger Helper Microwave Singles were introduced in 2006. This product requires water and brief cooking in the microwave to produce a single serving portion of some of the most popular flavors. Chicken Helper flavors were added in 2007 despite the brand being discontinued shortly thereafter. In 2024, they were brought back in 4 flavors: Beef Pasta, Cheeseburger Macaroni, Chili Macaroni and Tomato Basil Macaroni.
  • Hamburger Helper Spicy, introduced in late 2025, is a line of three spicier flavors of Hamburger Helper.
  • Hamburger Helper Deluxe, also introduced in late 2025, is a line of Hamburger Helper that contains a cold sauce packet that must be added at the end of cooking.
  • Hamburger Helper Breakfast is another product introduced in late 2025. It is a line of breakfast hashbrowns that require breakfast sausage instead of ground beef.
[edit]

A 1977 book collecting material from the satirical TV show Saturday Night Live contained an unproduced sketch called "Placenta Helper," an ad for a product which "lets you stretch your placenta into a tasty casserole." The sketch was written by Tom Davis and future United States Senator Al Franken.[30]

In 1979, Scott Spiegel wrote, produced and directed a short film entitled Attack of the Helping Hand, which featured a "Hamburger Helper" oven mitt as a killer glove.[31]

Stevens & Grdnic's 1979 comedy album Somewhere over the Radio includes a parody radio advertisement for "Marijuana Helper".[32]

The animated television series Family Guy featured Lefty the mascot in one of their famous "cutaway gags" from the 2009 episode "Business Guy". The gag involved Lefty, who appears with his neurologically impaired brother, who takes the form of a right-handed glove, representing the non-existent brand "Cheeseburger Helper".[33]

On April 1, 2016, General Mills commissioned an EP as an April Fools' Day prank, titled Watch the Stove. According to a press release, the EP was produced for General Mills by a team at St. Paul, Minnesota's McNally Smith College of Music.[34] The EP's title is a parody of the Jay-Z and Kanye West collaborative album Watch the Throne. It contains five songs, all of which are about Hamburger Helper. It instantly achieved a viral status, played over four million times on SoundCloud in less than three days, with many listeners finding value in the brand's promotion of younger artists.[35]

In the 2025 "Worms" episode of The Bear season four, chef Sydney Adamu (Ayo Edebiri) made an elevated version of the Cheeseburger Macaroni variety of Hamburger Helper for her little cousin T.J.[36]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Hamburger Helper

View on Grokipedia
from Grokipedia
Hamburger Helper is a of shelf-stable meal kits produced by Eagle Foods, featuring dehydrated , , potatoes, or other starches packaged with powdered sauce or seasoning mixes that combine with —or alternatives like or —to yield quick, one-pan family meals without artificial flavors or colors. Introduced by in 1971 amid rising beef prices and meat shortages, the product was designed to economically extend one pound of into a dinner serving five people using a single skillet. The line debuted regionally on the West Coast in December 1970 before its national launch in August 1971, initially offering five flavors: Beef Noodle, Stroganoff, Hash, Oriental, and Chili Tomato. This innovation created a new category of dry packaged dinners, revolutionizing convenience cooking by simplifying preparation to three basic steps—adding , or milk, and simmering—while appealing to budget-conscious households. Over the decades, the brand expanded to include over 40 varieties, such as Helper and Helper, and introduced a cartoon glove mascot named "Lefty" in 1977 to boost marketing and sales. In May 2022, sold Hamburger Helper and the related Suddenly Salad business to Eagle Foods for $610 million, allowing the brand to continue under new ownership focused on value-driven products. By 2025, amid economic pressures and inflation, Hamburger Helper experienced a sales resurgence, climbing 14.5% year-over-year through August, with new extensions into breakfast and takeout-inspired options reflecting renewed popularity as an affordable, comforting staple.

History

Development and Launch

Hamburger Helper was developed in 1970 by the division of as a solution to help homemakers extend limited supplies of during a period of economic strain and rising meat prices in the late and early . The product emerged amid the Great Inflation (1965–1982), when beef prices soared due to supply shortages and increased demand, prompting families to seek affordable ways to prepare larger meals from smaller portions of meat. Earlier attempts by to introduce dry dinner mixes in 1967 had failed because they required multiple cooking pans, but Hamburger Helper simplified preparation into a one-pan meal, allowing a single pound of to serve up to five people. The product underwent initial test marketing on the West Coast in December 1970, where it received positive feedback for its convenience and cost-saving benefits. Building on this success, General Mills launched Hamburger Helper nationally in August 1971, introducing a new category of dry packaged dinners that transformed American home cooking by offering quick, shelf-stable meal solutions tailored to busy households facing food budget constraints. The debut featured five original flavors: Beef Noodle, Potato Stroganoff, Hash, Rice Oriental, and Chili Tomato, each designed to complement ground beef with pasta, rice, or potatoes and simple seasonings. Within its first year, 27% of U.S. households purchased the product, underscoring its rapid adoption as a staple amid ongoing meat shortages. By 1973, Hamburger Helper expanded with the addition of Cheeseburger as its first major flavor variant, further diversifying options and solidifying the brand's role in evolving boxed meal kits from basic mixes to versatile, family-oriented dinners. This early growth reflected broader shifts in 1970s culinary practices, where such kits helped bridge the gap between traditional home cooking and modern convenience foods during economic uncertainty.

Evolution and Branding

Under ' stewardship since its 1971 launch, the Hamburger Helper line evolved through the decades, adapting to consumer preferences and market dynamics, with cumulative sales reflecting its enduring popularity as a convenient solution. By the , the brand had achieved significant , becoming a staple in American households despite fluctuations in specific flavor availability. In the and , Hamburger Helper underwent flavor adjustments in response to shifting consumer tastes toward milder and more varied profiles. These changes, including periodic revamps of flavors such as , helped maintain the brand's relevance amid competition from fresh and international cuisines. To enhance its appeal during a period of slowing growth, introduced the iconic Lefty mascot—a four-fingered, white-gloved left hand with a red nose and expressive face—in 1977 advertising campaigns, personifying the product's role in simplifying meal preparation for busy families. This character, often depicted in stop-motion animations, symbolized assistance in the and became synonymous with the brand's promise of ease. Rebranding efforts intensified in the to modernize the product's image, culminating in a 2013 overhaul that included refreshed packaging, an expanded lineup for and variants, and the introduction of a "Bold" sub-line featuring spicier seasonings to attract contemporary families seeking more adventurous tastes. These updates aimed to counter perceptions of the brand as outdated, positioning it as versatile for today's diverse diets. In response to health-conscious trends, pursued sodium reductions across its product portfolio starting in the early 2010s. In 2022, General Mills sold the Helper portfolio, including Hamburger Helper, to Eagle Foods. Under new ownership, the brand continued to evolve; in 2024, Eagle Foods relaunched the Lefty mascot. By 2025, amid economic pressures and inflation, Hamburger Helper saw a sales resurgence, increasing 14.5% year-over-year through August, with new extensions into breakfast and takeout-inspired options.

Product Composition

Ingredients and Nutrition

Hamburger Helper kits primarily comprise dehydrated starches such as enriched , , or potatoes, along with powdered seasonings and sauce mixes including , , salt, modified whey, sugar, and flavor elements like tomato powder or cheese powder. Some varieties may include artificial colors such as Yellow 5 and 6. These components form the base of the product, requiring the addition of , , and to prepare a complete meal. For instance, the Beef Pasta variety includes enriched (wheat flour, niacin, ferrous sulfate, thiamin mononitrate, riboflavin, folic acid), , salt, and as core elements. Variations across types feature different starch bases, such as in cheeseburger varieties or potatoes in stroganoff options, supplemented by flavor enhancers like , , and dried herbs or spices to create distinct profiles while maintaining the convenience format. Cheese-based mixes often incorporate , nonfat milk, and semi-soft cheese for creaminess, whereas tomato-focused ones use dried and chili spices. Allergens typically include from the pasta and milk from dairy powders. A prepared serving of Hamburger Helper, which yields about five servings per box, delivers approximately 300-400 calories, with 20-30 grams of carbohydrates derived mainly from the starches, 10-15 grams of protein augmented by the added , and notably high sodium levels ranging from 800-1200 milligrams due to the packets. As packaged (before adding , , and ), a single serving of the dry mix contains 120-140 calories, 0.5-1 gram of fat, 25-30 grams of carbohydrates, 4-5 grams of protein, and 600-700 milligrams of sodium. These values vary slightly by flavor but emphasize the product's role as a quick, calorie-dense with elevated salt content. Formulations have evolved to address health trends, with whole grain options launched in the late 2000s featuring whole-wheat in varieties like Cheeseburger Macaroni and to increase intake to about 16 grams per serving. In 2024, the brand was reformulated to enhance flavors and reduce average cooking time by 15%. Gluten-free variants emerged in the early , utilizing or bases in products such as Beef Fried Rice and Cheesy Hashbrown to exclude for those with sensitivities, though some were later discontinued. In comparison to homemade equivalents, Hamburger Helper incorporates stabilizers and anti-caking agents like silicon dioxide for extended shelf stability up to 12-18 months unopened, whereas fresh preparations rely on natural ingredients without such additives and spoil within days if not consumed.

Preparation Methods

The standard preparation method for Hamburger Helper involves a simple three-step process on the stovetop, designed for efficiency and minimal cleanup using a single skillet. First, cook 1 pound of lean ground beef in a 10-inch skillet over medium-high heat for 6 to 8 minutes, breaking up the meat and stirring occasionally until browned; drain excess fat and return the cooked meat to the skillet. Second, stir in 2 cups of hot water, 2 cups of milk, the uncooked pasta, and the sauce mix from the box; heat the mixture to a boil while stirring occasionally. Third, reduce the heat, cover the skillet, and simmer for about 10 to 12 minutes, stirring occasionally, until the pasta is tender; if the pasta requires more time, cover and simmer an additional 1 to 3 minutes, then remove from heat and stir in any included cheese or toppings as directed on the package. For microwave preparation, certain varieties include adapted instructions on the box, typically using a 2- to 3-quart and reduced liquid amounts to account for less —such as 1.5 cups hot and 1.5 cups for a standard box—to prevent overflow and ensure proper thickening. The process begins by crumbling the into the dish and microwaving uncovered on high for 3 to 5 minutes, stirring and breaking up the meat midway; after draining, add the adjusted liquids, , and sauce mix, then microwave covered on high for 10 to 12 minutes, stirring every 5 minutes until the pasta is tender. Note that microwave cups, a separate product line, simplify this further by requiring only the addition of to the pre-portioned contents and microwaving uncovered on high for , followed by a brief standing time to thicken. Customization options enhance the dish's texture and nutrition without altering the core method; for instance, stir in diced vegetables like peas, onions, or tomatoes after browning the meat to integrate them during simmering, or top with extra shredded cheese for creaminess once removed from heat. Milk substitutes, such as soy or almond milk, can replace dairy milk in equal amounts for dietary adjustments. The total preparation time is approximately 20 to 25 minutes, including 5 minutes of prep and 15 to 20 minutes of cooking, reflecting the reformulation. For , ensure the reaches an internal of 160°F (71°C) to eliminate harmful , verifiable with a food thermometer during the browning step.

Varieties

Hamburger Helper Flavors

Hamburger Helper's core flavors revolve around paired with , , or potatoes and distinctive packets to evoke familiar profiles. Launched in 1971 with an initial lineup of five varieties, the brand has evolved to include a mix of enduring classics and innovative options, all designed for simple one-pan preparation. Among the current popular flavors, Macaroni stands out as a staple, featuring enriched elbow combined with a rich sauce mix for a creamy, burger-inspired dish. Stroganoff offers egg noodles with a tangy, sour cream-like blend that mimics the creamy classic. Philly delivers in a savory topped with French-fried onions, capturing the essence of the sandwich with . incorporates with a bold, smoky bacon-infused for added depth. Other ongoing favorites include Chili , which uses shell with a spicy -based chili , and , blending wide noodles with a robust and sauce. Cheesy , introduced in the 1990s, combines shells with a zesty and Mexican spices reminiscent of products. Discontinued classics include Hash, one of the original 1971 flavors that paired dehydrated potatoes and beef in a hearty, breakfast-like skillet meal, available until the 1980s. Rice Oriental, also from the 1971 debut, featured long-grain with soy-ginger for an Asian-inspired twist and remained in production until 2007, though fan demand has led to occasional limited revivals in select markets. Newer flavors have been added over time to reflect culinary trends; for instance, the variety, with crunchy corn shells, seasoned rice, and a cheesy taco sauce mix, debuted in the to capitalize on growing interest in . Italian-inspired options, such as Cheesy Italian Shells using medium shells with tomato-basil seasoning, emerged in the 1990s alongside the flavor. Limited-edition releases have tied into popular trends, such as Buffalo Style in the 2010s, which incorporated shell pasta with a spicy buffalo wing sauce and blue cheese elements for a game-day appeal, though it was short-lived. More recently, in 2025, Cheesy Buffalo Mac joined the lineup as part of the Deluxe series, featuring macaroni in a tangy buffalo cheese sauce to evoke bold, indulgent flavors, alongside other new Deluxe additions including Sweet & Savory Teriyaki, Brew Pub Cheeseburger, and Zesty Marinara. The brand also introduced breakfast extensions in 2025, such as Cheesy Hashbrowns, marking its entry into morning meals.

Helper Brand Extensions

Tuna Helper was introduced by in 1972, expanding the Helper line to incorporate as the primary protein source. Initial flavors included Tuna Tetrazzini, featuring in a creamy , and Tuna Noodle, a simple noodle-based option with a savory mix. These products followed the core Helper concept of providing quick meal solutions amid economic pressures on protein costs, quickly gaining popularity for their ease of preparation using pantry staples like . Chicken Helper debuted in 1984, targeting the growing availability of affordable boneless chicken breasts and appealing to families seeking poultry-based alternatives. Notable varieties encompassed Fried Rice, which combined rice with Asian-inspired seasonings, and Cheesy Chicken Alfredo, offering in a rich, parmesan-infused sauce. This extension broadened the brand's appeal by adapting the sauce and pasta mixes to complement diced or shredded chicken, maintaining the one-skillet cooking method central to the Helper lineup. Further brand extensions in the included Asian Helper, introduced in with options like Sweet & Sour that incorporated and stir-fry elements for an ethnic twist on the formula, though it was discontinued following the acquisition by Eagle Foods. Pork Helper emerged as a more limited offering around 2003, exemplified by BBQ , which paired with barbecue-flavored sauces but saw reduced longevity compared to other lines. Across these variants, the shared mechanics involve boxed kits containing dehydrated , , or noodles alongside seasoning and sauce packets, tailored to specific proteins such as canned , fresh , or ground , enabling preparation in about 20-30 minutes. Today, non-hamburger Helper varieties number around 10-15, encompassing ongoing Tuna and Chicken options alongside occasional revivals of Asian or seasonal flavors, reflecting the brand's evolution under ownership changes while preserving its focus on versatile, protein-flexible meals.

Cultural Significance

Marketing and Mascot

Hamburger Helper's early television advertisements in the targeted busy mothers seeking quick meal solutions amid rising beef prices and time constraints, positioning the product as an effortless way to prepare satisfying family dinners using . These spots emphasized the mix's role in simplifying cooking, often featuring scenarios of harried homemakers transforming basic ingredients into complete meals in under an hour. The brand introduced its iconic mascot, the Helping Hand—known as "Lefty"—in 1977 as a white-gloved, four-fingered left hand with a face on the palm and a red spherical nose, designed to personify the product's assistance in the kitchen. In commercials, the floating hand was depicted stirring pots, adding ingredients, and cheerfully guiding viewers through preparation, enhancing the theme of reliable help for everyday cooking. This character was created specifically to address a sales slump following the product's 1971 launch, ultimately boosting brand recognition and contributing to renewed popularity. During the and , marketing campaigns focused on family-oriented themes, with ads showcasing the Helping Hand in domestic settings to promote ease and variety in weeknight meals. Jingles accompanied these spots, reinforcing messages of simplicity, such as variations on the product's helpful nature in turning hamburger into flavorful dishes. In the 2010s, Hamburger Helper adapted to digital platforms, launching promotions that included user-generated recipe hacks and interactive content on to appeal to younger audiences and home cooks. The brand also engaged with online culture through meme-inspired initiatives, such as a 2016 SoundCloud mixtape featuring the mascot, which sparked viral discussions and broadened its cultural footprint. In February 2024, under Eagle Foods ownership, Hamburger Helper relaunched the brand with a national featuring the return of Lefty, introducing bolder flavors, refreshed packaging, reduced cooking times to 15 minutes, and new product extensions like options. The Helping Hand mascot has been credited with elevating the brand's visibility, leading to the production of official merchandise like plush toys and promotional soap figures in the late and , which further embedded the character in consumer memory. Hamburger Helper has become a representing nostalgic convenience foods in American media and online communities. In , the product appears in Stephen King's 2006 novel , where protagonist Lisey Landon eats a serving of cheeseburger-flavored Hamburger Helper as a simple, comforting meal amid personal turmoil, described as satisfying her "initial lust" before becoming overwhelming. The brand's Helping Hand mascot, an anthropomorphic white glove, has inspired viral memes since the 2010s, symbolizing ironic assistance or absurdity in internet humor. Notable examples include the "Hamburger Helper Anatomy" series, which humorously illustrates the glove's fictional skeletal structure and spread widely on platforms like Reddit starting in 2017. In music, Hamburger Helper entered hip-hop culture through the brand's 2016 mixtape Watch the Stove, a collection of rap tracks featuring artists like Bobby Raps and DJ Tiiiiiiiiiip, with lyrics playfully referencing meal preparation and street life in a nod to the product's boxed ingredients. The product often features in discussions of socioeconomic history as an emblem of affordable meals for working-class households, especially during the beef shortage and , when it helped stretch limited groceries into family dinners. This representation extends to contemporary analyses of foods amid economic strains, where rising sales reflect its role in budget-conscious eating. In the 2020s, Hamburger Helper experienced a nostalgic revival through online retro trends, including videos where creators recreate or remix discontinued flavors like Beef Romanoff to evoke 1970s and 1980s childhood memories, boosting its visibility among younger audiences seeking affordable, quick meals. The product also gained prominence in the series The Bear Season 4 (2025), where chef Sydney Adamu prepares and upgrades a box of Hamburger Helper, inspiring real-world adaptations and further tying into its nostalgic, budget-friendly appeal.

References

  1. https://www.hamburgerhelper.com/
  2. https://www.generalmills.com/news/stories/how-helper-got-its-start
  3. https://investors.generalmills.com/press-releases/press-release-details/2022/General-Mills-Completes-Sale-of-Helper-and-Suddenly-Salad-Businesses/default.aspx
  4. https://www.generalmills.com/-/media/project/gmi/corporate/corporate-master/files/about-us/history/150-history-book.pdf
  5. https://www.foodnavigator-usa.com/Article/2022/05/25/general-mills-sells-helper-and-suddenly-salad-for-610m-as-part-of-broader-portfolio-shakeup/
  6. https://www.eaglefoods.com/news/quietly-emerging-as-americas-meal-of-the-moment-hamburger-helper-responds-to-mounting-demand-with-new-breakfast-and-takeout-at-home-inspired-introductions
  7. https://www.foxnews.com/food-drink/hamburger-helper-sales-surge-americans-tighten-budgets-seek-cheap-filling-meals
  8. https://www.thedailymeal.com/1286718/fascinating-history-hamburger-helper/
  9. https://adage.com/article/marketing-news-strategy/ode-hamburger-helper/2383181/
  10. https://www.startribune.com/general-mills-relaunches-hamburger-helper/214422161
  11. https://www.mashed.com/1353604/discontinued-hamburger-helper-flavors-never-eat-again/
  12. https://www.historyoasis.com/post/discontinued-hamburger-helper-flavors
  13. https://digiday.com/marketing/general-mills-modernized-hamburger-helper/
  14. https://www.bloomberg.com/news/articles/2013-07-09/in-redesign-hamburger-helper-drops-the-hamburger
  15. https://www.startribune.com/general-mills-cites-sodium-reductions-in-7-of-10-targeted-food-categories/362479941
  16. https://www.generalmills.com/news/press-releases/general-mills-announces-agreement-to-sell-helper-and-suddenly-salad-businesses
  17. https://www.eaglefoods.com/news/hamburger-helpers-iconic-mascot-lefty-returns
  18. https://www.hamburgerhelper.com/product/hamburger-helper-beef-pasta/
  19. https://www.hamburgerhelper.com/product/hamburger-helper-stroganoff-pasta-creamy-sauce-mix-6-4-oz/
  20. https://www.nutritionix.com/food/hamburger-helper
  21. https://www.theimpulsivebuy.com/wordpress/2011/01/19/review-betty-crocker-cheeseburger-macaroni-whole-grain-hamburger-helper/
  22. https://www.glutenfreeislife.com/?p=2810
  23. https://www.allrecipes.com/hamburger-helper-comeback-meal-11848389
  24. https://www.frugalvillage.com/threads/shelf-life-for-hamburger-helper.120456/
  25. https://www.hamburgerhelper.com/product/hamburger-helper-cheeseburger-macaroni/
  26. https://www.hamburgerhelper.com/product/amburger-helper-cheeseburger-macaroni/
  27. https://www.hamburgerhelper.com/product/hamburger-helper-cheeseburger-macaroni-microwave-cup/
  28. https://www.bettycrocker.com/recipes/cheeseburger-macaroni-with-beans-and-peas/34c6577e-b959-4a6a-b0b7-14c9f920b208
  29. https://www.hamburgerhelper.com/faqs/
  30. https://www.fsis.usda.gov/food-safety/safe-food-handling-and-preparation/meat/ground-beef-and-food-safety
  31. https://www.hamburgerhelper.com/product/deluxe-philly-cheesesteak-4-8-oz/
  32. https://www.hamburgerhelper.com/product/hamburger-helper-bacon-cheeseburger-macaroni-meal-5-1-oz/
  33. https://www.hamburgerhelper.com/products/
  34. https://www.hamburgerhelper.com/product/hamburger-helper-cheesy-enchilada-7-5-oz-box/
  35. https://www.kroger.com/p/hamburger-helper-crunchy-taco-meal-kit/0065272971084
  36. https://www.chowhound.com/1997671/hamburger-helper-flavors-ranked-worst-to-best/
  37. https://www.allrecipes.com/hamburger-helper-taste-test-8636469
  38. https://www.hamburgerhelper.com/product/helper-deluxe-cheesy-buffalo-mac-9-2oz/
  39. https://www.foodbusinessnews.net/articles/29040-hamburger-helper-expands-offerings
  40. https://www.hamburgerhelper.com/product/chicken-helper-chicken-fried-rice/
  41. https://www.walmart.com/ip/Betty-Crocker-Chicken-Helper-Fettuccine-Alfredo-8-7-oz/22365075
  42. https://thedepartment.world/Nostalgic-Food-Trends-As-American-as-Mac-Cheese-Hamburger-Helper-and
  43. https://www.al.com/living/2011/05/on_this_day_hamburger_helper_l.html
  44. https://www.instagram.com/reel/DGmchABPxWC/
  45. https://www.today.com/food/people-are-shocked-what-s-under-hamburger-helper-s-iconic-t117602
  46. https://www.mashed.com/1352196/strange-things-hamburger-helper-mascot/
  47. https://www.columbian.com/news/2024/apr/12/hamburger-helper-aims-to-stay-relevant/
  48. https://www.youtube.com/watch?v=Qvl18_GcnXs
  49. https://www.youtube.com/watch?v=Hsx-ftPkAz8
  50. https://www.vibe.com/gallery/hamburger-helper-watch-the-stove/
  51. https://www.ebay.ca/sch/i.html?_nkw=hamburger%2Bhelper%2Bhand&Brand=&_dcat=1526
  52. https://www.goodreads.com/quotes/7475187-when-she-was-finished-with-the-mailbox-lisey-trudged-back
  53. https://knowyourmeme.com/memes/hamburger-helper-anatomy
  54. https://www.latimes.com/entertainment/music/la-et-ms-hamburger-helper-mixtape-20160401-snap-htmlstory.html
  55. https://www.nytimes.com/2025/09/20/business/hamburger-helper-food-prices.html
  56. https://www.youtube.com/watch?v=qyZbrb4SDcA
  57. https://www.today.com/food/recipes/the-bear-hamburger-helper-upgrade-rcna217593
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