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Her Loss AI simulator
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Her Loss AI simulator
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Her Loss
Her Loss is a collaborative album by rappers Drake and 21 Savage. It was released on November 4, 2022, through OVO Sound and Republic Records. The album features a sole guest appearance from Travis Scott. Production was handled by Drake and 21 Savage's frequent collaborators Boi-1da and Metro Boomin, along with Oz, Tay Keith, Vinylz, Wheezy, Taz Taylor, and Lil Yachty, among others. It is the final installment of what Drake described as "a trilogy of albums", following Certified Lover Boy (2021) and Honestly, Nevermind (2022).
Drake and 21 Savage have frequently collaborated since 2016, with Her Loss announced in the music video for "Jimmy Cooks". During marketing, Drake and 21 Savage spoofed music promotion techniques, including a Vogue cover, Cartier advertisement, Tiny Desk Concert, interview on The Howard Stern Show, and televised and online live performances on Saturday Night Live and ColorsxStudios: the artists settled after being sued by Condé Nast for using Vogue trademarks without permission. Originally set for release on October 28, 2022, Her Loss was delayed to November 4.
The album received mixed reviews from critics, with praise for its fan service but criticism for some of its lyrics, which garnered controversy. Her Loss opened with first-week sales of 404,000 album-equivalent units in the United States and topped the Billboard 200 and was supported by the singles "Rich Flex", "Circo Loco", and "Spin Bout U". It was nominated for Best Rap Album at the 66th Grammy Awards.
Her Loss came after the duo's previous collaborations on "Sneakin'" (2016), "Issa" (2017), "Mr. Right Now" (2020), and "Knife Talk" (2021). On June 17, 2022, Drake released the song "Jimmy Cooks" featuring 21 Savage as the final track of his seventh studio album Honestly, Nevermind. Upon release, the song was the most successful track off the album and debuted at number one on the Billboard Hot 100, but the song was not officially serviced to mainstream radio as a single until October 11. On October 19, Drake performed as a surprise guest at one of 21 Savage's concerts in Atlanta.
On October 21, Drake announced the "Jimmy Cooks" music video would be released on 21 Savage's 30th birthday a day later. The video was eventually released that day. The visuals were briefly interrupted at the 1:25-mark, with text in typographic letters appearing reading "Her Loss – album by Drake and 21 Savage – October 28, 2022". The album was then confirmed by OVO and Republic on their social media. On October 26, Drake announced the album had been delayed to November 4, 2022, due to OVO record producer 40 contracting COVID-19 during the album's mixing and mastering process. The tracklist was revealed on November 3. On November 26, 2022, Drake revealed that the album is part of a trilogy of albums following Certified Lover Boy and Honestly, Nevermind.
The cover art features adult dancer and model Quiana "Qui" Yasuka, also known as Suki Baby. It was posted by the rappers on their Instagram profiles on November 2. The then three-year old photograph was taken by Paris Aden, and was discovered by Lil Yachty, who proposed it as the cover art.
On November 1, 2022, Drake and 21 Savage began a joint fake press run for the album, spoofing common contemporary music promotion techniques. These included a Vogue cover, which was handed out by street teams and contained edited photos of Hailey Bieber and Jennifer Lawrence with 21 Savage's face tattoos. Other spoofs included a fake Cartier advertisement, a fake Tiny Desk Concert introduction, and a deepfake interview on The Howard Stern Show. They also mimicked televised and online live performances, such as performing "On BS" on Saturday Night Live (which guest starred Michael B. Jordan) and "Privileged Rappers" on a gold plated set of ColorsxStudios.
"Rich Flex" was released on November 11, 2022, as the album's lead single. "Circo Loco" was sent to Italian contemporary hit radio on November 11, 2022, as the second official single from the album. "Spin Bout U" was sent to US rhythmic radio on February 24, 2023, as the third single.
Her Loss
Her Loss is a collaborative album by rappers Drake and 21 Savage. It was released on November 4, 2022, through OVO Sound and Republic Records. The album features a sole guest appearance from Travis Scott. Production was handled by Drake and 21 Savage's frequent collaborators Boi-1da and Metro Boomin, along with Oz, Tay Keith, Vinylz, Wheezy, Taz Taylor, and Lil Yachty, among others. It is the final installment of what Drake described as "a trilogy of albums", following Certified Lover Boy (2021) and Honestly, Nevermind (2022).
Drake and 21 Savage have frequently collaborated since 2016, with Her Loss announced in the music video for "Jimmy Cooks". During marketing, Drake and 21 Savage spoofed music promotion techniques, including a Vogue cover, Cartier advertisement, Tiny Desk Concert, interview on The Howard Stern Show, and televised and online live performances on Saturday Night Live and ColorsxStudios: the artists settled after being sued by Condé Nast for using Vogue trademarks without permission. Originally set for release on October 28, 2022, Her Loss was delayed to November 4.
The album received mixed reviews from critics, with praise for its fan service but criticism for some of its lyrics, which garnered controversy. Her Loss opened with first-week sales of 404,000 album-equivalent units in the United States and topped the Billboard 200 and was supported by the singles "Rich Flex", "Circo Loco", and "Spin Bout U". It was nominated for Best Rap Album at the 66th Grammy Awards.
Her Loss came after the duo's previous collaborations on "Sneakin'" (2016), "Issa" (2017), "Mr. Right Now" (2020), and "Knife Talk" (2021). On June 17, 2022, Drake released the song "Jimmy Cooks" featuring 21 Savage as the final track of his seventh studio album Honestly, Nevermind. Upon release, the song was the most successful track off the album and debuted at number one on the Billboard Hot 100, but the song was not officially serviced to mainstream radio as a single until October 11. On October 19, Drake performed as a surprise guest at one of 21 Savage's concerts in Atlanta.
On October 21, Drake announced the "Jimmy Cooks" music video would be released on 21 Savage's 30th birthday a day later. The video was eventually released that day. The visuals were briefly interrupted at the 1:25-mark, with text in typographic letters appearing reading "Her Loss – album by Drake and 21 Savage – October 28, 2022". The album was then confirmed by OVO and Republic on their social media. On October 26, Drake announced the album had been delayed to November 4, 2022, due to OVO record producer 40 contracting COVID-19 during the album's mixing and mastering process. The tracklist was revealed on November 3. On November 26, 2022, Drake revealed that the album is part of a trilogy of albums following Certified Lover Boy and Honestly, Nevermind.
The cover art features adult dancer and model Quiana "Qui" Yasuka, also known as Suki Baby. It was posted by the rappers on their Instagram profiles on November 2. The then three-year old photograph was taken by Paris Aden, and was discovered by Lil Yachty, who proposed it as the cover art.
On November 1, 2022, Drake and 21 Savage began a joint fake press run for the album, spoofing common contemporary music promotion techniques. These included a Vogue cover, which was handed out by street teams and contained edited photos of Hailey Bieber and Jennifer Lawrence with 21 Savage's face tattoos. Other spoofs included a fake Cartier advertisement, a fake Tiny Desk Concert introduction, and a deepfake interview on The Howard Stern Show. They also mimicked televised and online live performances, such as performing "On BS" on Saturday Night Live (which guest starred Michael B. Jordan) and "Privileged Rappers" on a gold plated set of ColorsxStudios.
"Rich Flex" was released on November 11, 2022, as the album's lead single. "Circo Loco" was sent to Italian contemporary hit radio on November 11, 2022, as the second official single from the album. "Spin Bout U" was sent to US rhythmic radio on February 24, 2023, as the third single.