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Vice TV
Vice TV (also known as Vice on TV, or simply Vice, and formerly known as Viceland) is an American basic cable television channel that launched on February 29, 2016. It is a part of the Viceland family of television channels programmed by Vice Media. A joint venture with A&E Networks, Vice replaced H2 on most multichannel television providers in the United States.
Vice originally operated under the creative direction of film director Spike Jonze, and had a focus on lifestyle-oriented documentary and reality series aimed towards millennials; including new original series, and adaptations and reruns of existing Vice web series. Amid low ratings, Vice began to retool the channel's programming in 2019 to focus more on news and documentary programming, and was brought under the Vice News division that August. The channel adopted its current name on December 2, 2019.
As of November 2023[update], Vice TV is available to approximately 45,000,000 pay television households in the United States-down from its 2015 peak of 74,000,000 households.
In August 2014, A&E Networks (a 50–50 joint venture between Hearst Communications and The Walt Disney Company) acquired a 10% stake in Vice Media. On November 3, 2015, A&E Networks officially announced that Vice would "take over" H2 and re-launch it as a new service, Viceland, "as early as" February 2016.
Vice Media CEO Shane Smith stated that the channel was the "next step in the evolution of our brand and the first step in our global rollout of networks around the world", signifying that Vice would now be "platform-agnostic" with the addition of television to Vice's traditionally digital media-oriented strategy, and be capable of producing high-quality media. In an interview with The Hollywood Reporter, Smith explained that, despite Vice traditionally being oriented towards digital content, "75 percent of the world's advertising budget" was being spent on television advertising, and that partnering with an established media company gave Vice access to A&E's infrastructure and the 70 million homes that already received H2, rather than having to build Viceland entirely from scratch and negotiate carriage with providers.
A&E Networks handles the distribution and operations of Viceland, and assists in advertising sales. Vice holds a 49% minority stake and control of international expansions. Smith stated that the network planned to "test new and innovative monetization strategies", including a goal for only 10 minutes of commercial advertising per-hour, and to leverage Vice's existing production capabilities and experience with native advertising to produce sponsored short-form content for advertisers to air in lieu of traditional commercials.
The Walt Disney Company, which co-owns A&E Networks with Hearst Corporation, made a second 10% investment of $200 million in Vice Media to support the production of new programming.
Prior to launch day, Vice ran newspaper ads for Viceland, containing only the network's name and a phone number that, when called, invited viewers to contribute answers to questions. On February 29, 2016, at 6:00 am. ET, the channel began broadcasting a countdown clock to the official relaunch as Viceland later in the evening, accompanied by footage of Vice executives answering the viewer-contributed calls as voice mail. The network's first program following the official launch was the series premiere of Noisey, following hip-hop musician Kendrick Lamar. The network's launch lineup featured programs hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Elliot Page, and Lance Bangs.
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Vice TV
Vice TV (also known as Vice on TV, or simply Vice, and formerly known as Viceland) is an American basic cable television channel that launched on February 29, 2016. It is a part of the Viceland family of television channels programmed by Vice Media. A joint venture with A&E Networks, Vice replaced H2 on most multichannel television providers in the United States.
Vice originally operated under the creative direction of film director Spike Jonze, and had a focus on lifestyle-oriented documentary and reality series aimed towards millennials; including new original series, and adaptations and reruns of existing Vice web series. Amid low ratings, Vice began to retool the channel's programming in 2019 to focus more on news and documentary programming, and was brought under the Vice News division that August. The channel adopted its current name on December 2, 2019.
As of November 2023[update], Vice TV is available to approximately 45,000,000 pay television households in the United States-down from its 2015 peak of 74,000,000 households.
In August 2014, A&E Networks (a 50–50 joint venture between Hearst Communications and The Walt Disney Company) acquired a 10% stake in Vice Media. On November 3, 2015, A&E Networks officially announced that Vice would "take over" H2 and re-launch it as a new service, Viceland, "as early as" February 2016.
Vice Media CEO Shane Smith stated that the channel was the "next step in the evolution of our brand and the first step in our global rollout of networks around the world", signifying that Vice would now be "platform-agnostic" with the addition of television to Vice's traditionally digital media-oriented strategy, and be capable of producing high-quality media. In an interview with The Hollywood Reporter, Smith explained that, despite Vice traditionally being oriented towards digital content, "75 percent of the world's advertising budget" was being spent on television advertising, and that partnering with an established media company gave Vice access to A&E's infrastructure and the 70 million homes that already received H2, rather than having to build Viceland entirely from scratch and negotiate carriage with providers.
A&E Networks handles the distribution and operations of Viceland, and assists in advertising sales. Vice holds a 49% minority stake and control of international expansions. Smith stated that the network planned to "test new and innovative monetization strategies", including a goal for only 10 minutes of commercial advertising per-hour, and to leverage Vice's existing production capabilities and experience with native advertising to produce sponsored short-form content for advertisers to air in lieu of traditional commercials.
The Walt Disney Company, which co-owns A&E Networks with Hearst Corporation, made a second 10% investment of $200 million in Vice Media to support the production of new programming.
Prior to launch day, Vice ran newspaper ads for Viceland, containing only the network's name and a phone number that, when called, invited viewers to contribute answers to questions. On February 29, 2016, at 6:00 am. ET, the channel began broadcasting a countdown clock to the official relaunch as Viceland later in the evening, accompanied by footage of Vice executives answering the viewer-contributed calls as voice mail. The network's first program following the official launch was the series premiere of Noisey, following hip-hop musician Kendrick Lamar. The network's launch lineup featured programs hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Elliot Page, and Lance Bangs.