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Vice TV (also known as Vice on TV, or simply Vice, and formerly known as Viceland) is an American basic cable television channel that launched on February 29, 2016. It is a part of the Viceland family of television channels programmed by Vice Media. A joint venture with A&E Networks, Vice replaced H2 on most multichannel television providers in the United States.

Key Information

Vice originally operated under the creative direction of film director Spike Jonze, and had a focus on lifestyle-oriented documentary and reality series aimed towards millennials; including new original series, and adaptations and reruns of existing Vice web series. Amid low ratings, Vice began to retool the channel's programming in 2019 to focus more on news and documentary programming, and was brought under the Vice News division that August. The channel adopted its current name on December 2, 2019.

As of November 2023, Vice TV is available to approximately 45,000,000 pay television households in the United States-down from its 2015 peak of 74,000,000 households.[1]

History

[edit]

As Viceland

[edit]

Pre-launch

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In August 2014, A&E Networks (a 50–50 joint venture between Hearst Communications and The Walt Disney Company) acquired a 10% stake in Vice Media.[2] On November 3, 2015, A&E Networks officially announced that Vice would "take over" H2 and re-launch it as a new service, Viceland, "as early as" February 2016.

Viceland logo (2016–2019)[3][4][5]

Vice Media CEO Shane Smith stated that the channel was the "next step in the evolution of our brand and the first step in our global rollout of networks around the world", signifying that Vice would now be "platform-agnostic" with the addition of television to Vice's traditionally digital media-oriented strategy, and be capable of producing high-quality media.[4] In an interview with The Hollywood Reporter, Smith explained that, despite Vice traditionally being oriented towards digital content, "75 percent of the world's advertising budget" was being spent on television advertising, and that partnering with an established media company gave Vice access to A&E's infrastructure and the 70 million homes that already received H2, rather than having to build Viceland entirely from scratch and negotiate carriage with providers.[6][7]

A&E Networks handles the distribution and operations of Viceland, and assists in advertising sales. Vice holds a 49% minority stake and control of international expansions.[6] Smith stated that the network planned to "test new and innovative monetization strategies", including a goal for only 10 minutes of commercial advertising per-hour, and to leverage Vice's existing production capabilities and experience with native advertising to produce sponsored short-form content for advertisers to air in lieu of traditional commercials.[4][6][8]

The Walt Disney Company, which co-owns A&E Networks with Hearst Corporation, made a second 10% investment of $200 million in Vice Media to support the production of new programming.[9]

Early years and programming

[edit]

Prior to launch day, Vice ran newspaper ads for Viceland, containing only the network's name and a phone number that, when called, invited viewers to contribute answers to questions. On February 29, 2016, at 6:00 am. ET, the channel began broadcasting a countdown clock to the official relaunch as Viceland later in the evening, accompanied by footage of Vice executives answering the viewer-contributed calls as voice mail. The network's first program following the official launch was the series premiere of Noisey, following hip-hop musician Kendrick Lamar.[7][10][11][12][13][14] The network's launch lineup featured programs hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Elliot Page,[a] and Lance Bangs.

Viceland's programming initially consisted primarily of lifestyle-oriented documentaries and reality series aimed towards millennials, directed in Vice's trademark style of "character-driven documentaries".[15][6] Creative director Spike Jonze stated that his goal for Viceland was to make its lineup have "a reason to exist and a strong point of view", rather than be just a "collection of shows". Jonze explained that Viceland would continue to reflect Vice's core mission of "trying to understand the world we live in by producing pieces about things we're curious about or confused about or that we think are funny. And if it doesn't have a strong point of view, then it shouldn't be on this channel."[4] Smith stated that the channel's main goal was "trying not to be shitty".[6] Viceland will focus primarily on lifestyle content; Vice News content will remain largely exclusive to Vice's existing joint venture with HBO.[6] Jonze stated that unlike the HBO content, Viceland would be "far from objective [reporting]".[11]

Thirty different programs were developed for Viceland, including original series and expanded versions of existing Vice's web series.[7] Original programs announced for the initial slate included Thomas Morton's Balls Deep, Flophouse— a series where Lance Bangs follows the lives of up-and-coming comedians at underground stand-up events,[16] Fuck, That's Delicious— a television version of the food-oriented web series starring Action Bronson,[17] Gaycation— a series in which Elliot Page explores the LGBT cultures of different regions,[18] Huang's World— featuring Eddie Huang "exploring identity using food as an equalizer", King of the Road — a series following skaters on Thrasher Magazine's annual scavenger hunt,[19] States of Undress— a series focusing on fashion weeks around the world,[20] the music documentary series Noisey, Vice World of Sports, and Weediquette— which focuses on the mainstream cannabis culture and industry.[4][12][21] Blocks of existing short-form content from Vice (Vice Lab) are also featured,[22] along with other, acquired content— such as Friday-night airings of cult films accompanied by Vice Guide to Film documentaries on their directors.[6][11] 10 of the 30 original programs planned were produced in Canada, including Cyberwar— which focuses on cyberterrorism, and Dead Set on Life— an expansion of Matty Matheson's food-oriented web series Keep It Canada.[7]

A month after Viceland's initial launch, the network announced a second slate of shows, including Traveling the Stars: Action Bronson and Friends Watch ‘Ancient Aliens’—a series in which Action Bronson watches episodes of Ancient Aliens with guests whilst smoking marijuana,[23] Black Market— a series in which Michael K. Williams explores underground economies around the world, the U.S. premieres of Cyberwar and Dead Set on Life,[24] Party Legends— a show about re-enactments of entertaining party stories,[25] WOMAN— a series in which Gloria Steinam features the lives of different women around the world,[26] and VICE Does America— which Abdullah Saeed and two VICE co-workers explore forgotten places of the world.[27]

Jonze stated that Viceland's original programs will have varying lengths, stating that "some are four episodes. Some are six. Some are eight. We're making everything based on what feels right", and that extended episodes may be possible if warranted.[12]

On May 3, 2016, Vice announced a partnership with ESPN (a fellow Disney/Hearst venture) to produce sports-oriented content for its properties. The deal also includes some content-sharing between ESPN and Viceland, such as encore airings of ESPN's 30 for 30 documentaries on Viceland, and airings of Vice World of Sports on ESPN.[28] In June 2016, Viceland broadcast live coverage of the Governors Ball Music Festival.

As Vice TV

[edit]

Shift to news and documentaries

[edit]

On February 24, 2019, the channel launched Vice Live, a two-hour live show airing Mondays through Thursdays at 9 p.m. The series was meant to anchor Viceland's primetime lineup and act as a replacement for Desus & Mero after that show's hosts moved to Showtime.[29] Shortly after debuting, Vice Live was trimmed down to an hour and, due to low ratings, was eventually cancelled after its April 11, 2019 episode.[30]

On April 10, 2019, Vice premiered the documentary series Dark Side of the Ring, which chronicles events and figures in professional wrestling. The series would go on to become the network's highest-rated and longest-running original series, spawning spin-offs focusing on other subjects such as football, mixed martial arts (Dark Side of the Cage), and specific decades in history.[31][32][33]

In August 2019, Vice Media announced that the channel was merging with Vice News as a part of its shift from entertainment and lifestyle programming to a news-based lineup.[34] Earlier that month, the company had also announced that Vice News Tonight, which aired on HBO from 2016 to 2019, would re-launch in 2020 on the network.[35] At the end of the year, Viceland would change its name to Vice TV on December 2, 2019.[36]

In April 2021, American professional wrestling promotion Major League Wrestling (MLW) announced a television deal with Vice TV.[37] A block of MLW programming, including reruns of flagship show MLW Fusion, began airing on Saturdays starting May 1.[38] On September 17, it was announced that Vice would air MLW's Fightland as a television special on October 7.[39]

On May 15, 2023, Vice Media formally filed for Chapter 11 bankruptcy, as part of an eventual sale to a consortium of lenders including Fortress Investment Group, which will, alongside Soros Fund Management and Monroe Capital, invest $225 million as a credit bid for nearly all of its assets.[40] The sale was closed in August 2023.[41]

In December 2024, it was reported that Vice TV would be placing a larger emphasis on its Vice Sports brand, introducing a primetime block on weeknights featuring sports-related programming. The block's slate for 2025 included the new college basketball documentary miniseries Calipari: Razor’s Edge (which was produced by Peyton Manning's Omaha Productions) and Pitino: Red Storm Rising, new seasons of series such as Dark Side of the Ring, and other acquisitions such as Arena Football One, The Draymond Green Show with Baron Davis, Nightcap with Shannon Sharpe, highlights of Red Bull-organized events and the PDC World Darts Championship, and reruns of American Ninja Warrior.[32]

Programming

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Main article: List of programs broadcast by Vice

Vice's current programming includes original documentary series (such as Dark Side of the Ring and its various spin-offs), and acquired reality shows, and film telecasts.[42]

Availability

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Viewership

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In August 2016, it was reported that average viewership of Vice TV's programming was down by nearly half over H2 (in a period from November 28 to December 15, 2016, the network had average primetime viewership of 58,000 in the 18–49 demographic, down from 95,600 one year prior under H2). However, the median demographics of the network were beginning to skew younger than H2, and some premieres had achieved upwards of 100,000 viewers. A&E Networks CEO Nancy Dubuc defended the numbers, stating that the network's goal was to "attract an audience that is not watching much TV," and that they were "trying to pivot the conversation away from just purely ratings"—noting that Viceland had already received several Emmy nominations for its programs within its first three months of operation.[43][44]

Year-over-year, Vice TV lost 42% of its viewership in 2017 compared to 2016.[45] It lost another 10% in 2018.[46] By 2021, the channel was reported to be in 60 to 70 million households.[47]

FAST channel

[edit]

In May 2021, Vice Media launched a free ad-supported streaming television (FAST) channel; it is drawn from former Vice TV series such as Huang's World, Noisey, and Vice Essentials. As of 2022, the channel is available on The Roku Channel,[48] Samsung TV Plus[49] and Tubi TV[50]

See also

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Notes

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References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Vice TV

View on Grokipedia
from Grokipedia

Vice TV is an American network owned and operated by , focusing on documentary-style programming that examines subcultures, , , and social undercurrents through immersive, on-the-ground reporting. Launched on February 29, 2016, as in a with A&E Networks—replacing the H2 channel in the U.S. and reaching up to 74 million households at its peak—the network reoriented toward younger audiences with content emphasizing raw, experiential narratives over traditional news formats. By 2019, it rebranded to Vice TV amid shifts in programming strategy, maintaining availability in over 40 million U.S. homes while expanding internationally to more than 160 million households. The channel has produced notable series such as , which dissects scandals in , and United Gangs of America, profiling street gang dynamics, earning for select productions and recognition for innovative storytelling in television. However, Vice TV's parent company, , has faced significant financial instability, including a 2024 bankruptcy filing and sale to , alongside criticisms of and internal misconduct that have impacted its broader reputation, though the network persists with evolving content like sports-focused programming as of 2025. Defining its approach, Vice TV prioritizes visceral, youth-oriented explorations often rooted in 's origins as an outlet, but its viewership remains modest compared to mainstream competitors, reflecting challenges in sustaining cable-era audiences amid digital fragmentation.

Origins and Launch

Pre-Launch Development and Partnerships

In August 2014, A&E Networks acquired a 10% stake in for $250 million, establishing an initial partnership that laid the groundwork for linear television expansion. This investment, stemming from A&E's interest in Vice's digital audience reach among younger demographics, positioned the company for broader content distribution beyond online platforms. On November 3, 2015, and A&E Networks formalized a to launch , rebranding A&E's underperforming H2 channel into a 24-hour cable network programmed exclusively by . The agreement, negotiated over more than seven months, granted access to approximately 70 million U.S. households through A&E's carriage deals, with responsible for producing hundreds of hours of original lifestyle, documentary, and music programming. Filmmaker was appointed creative director to oversee content development, emphasizing experimental formats tailored to millennial viewers. Parallel to the U.S. deal, Vice secured international partnerships for Viceland's rollout, including a November 5, 2015, agreement with to launch a Canadian version in winter 2016, featuring localized production studios and distribution to Rogers' portfolio. These alliances reflected Vice's strategy to leverage established cable operators for global scale while retaining creative control over youth-oriented content.

Debut as Viceland

emerged from a between and A+E Networks, announced on November 3, 2015, which repurposed A+E's underperforming H2 channel into a new youth-oriented network programmed primarily by . The partnership leveraged A+E's distribution infrastructure, reaching approximately 70 million U.S. households, while Vice assumed majority creative control to align the channel with its brand's focus on unfiltered documentaries, music, and cultural exploration. Oscar-winning filmmaker served as creative director, overseeing the development of original content aimed at through immersive, on-the-ground storytelling. The channel officially debuted on February 29, 2016, in the United States and , replacing H2 entirely and marking Vice's expansion into 24-hour linear television. Pre-launch programming began early that morning in with specials like Bar Talk, hosted by Vice Canada's head of programming, transitioning into the U.S. rollout. The initial slate featured hundreds of hours of new content, including series such as Noisey, exploring global music scenes; Weediquette, examining ; and Fck That's Delicious*, following rapper Action Bronson's culinary adventures, with premieres rolling out starting March 1. This programming emphasized 's signature style, prioritizing raw, experiential narratives over traditional scripted formats. Upon launch, Viceland positioned itself as an antidote to conventional cable fare, targeting viewers disillusioned with mainstream media through provocative, youth-centric topics like urban subcultures and social issues. Early viewership skewed significantly younger than H2's audience, with a median age around 40, though total ratings were modest compared to the predecessor channel's peaks. The debut generated buzz for its bold aesthetic and Vice's reputation for edgy content, but it faced immediate challenges in capturing broad cable audiences amid cord-cutting trends and competition from streaming platforms.

Rebranding and Strategic Shifts

Transition to Vice TV

In August 2019, Vice Media announced plans to merge its Viceland cable channel with Vice News, shifting the network's focus from entertainment and lifestyle programming to news and documentaries in response to persistently low viewership since Viceland's 2016 launch. This pivot aimed to leverage Vice's journalistic strengths amid broader financial pressures on the company, including a reported valuation drop and layoffs earlier that year. On December 2, 2019, quietly rebranded to Vice TV without a formal campaign or on-air fanfare, a move Vice executives downplayed to emphasize content changes over the name update. The rebranding aligned the channel directly under 's news umbrella, facilitating integrated programming like the return of in an expanded one-hour live format starting March 4, 2020, airing weeknights at 8 p.m. ET. This transition marked a retreat from Viceland's experimental, youth-oriented —featuring shows on fringe and late-night variety—that had underperformed, averaging under 100,000 prime-time viewers in recent quarters despite initial hype as a cable disruptor. By prioritizing factual reporting and investigative series, Vice TV sought to stabilize deals with providers like A+E Networks, its joint venture partner, though the network continued facing distribution challenges in a declining linear TV market.

Focus on News and Documentaries

In 2019, Vice TV expanded its news offerings by acquiring Vice News Tonight from HBO, positioning it as a nightly primetime anchor program on the channel following the cancellation of the variety series Vice Live in April of that year. This move integrated Vice Media's digital news division more closely with the linear TV network, emphasizing immersive, on-the-ground reporting on global issues such as politics, conflict zones, and social upheavals. The program, which aired weeknights, drew on Vice's signature style of firsthand journalism, often embedding reporters in high-risk environments to document events like protests and humanitarian crises. Parallel to this news pivot, Vice TV ramped up production of series, renewing multiple formats in 2021 that highlighted investigative deep dives into , , and subcultures. Notable examples include Criminal Planet, a series examining the global expansion of networks through on-location investigations, and Cyberwar, which follows hackers and cybersecurity experts worldwide to expose digital threats and state-sponsored cyber operations. These programs, often produced in-house or via Vice Studios, prioritize raw footage and expert interviews over scripted narratives, aligning with Vice's historical emphasis on unfiltered access to underrepresented stories. The channel's documentary slate has earned recognition, including for series blending news and long-form investigation, such as those under the banner that air on TV. However, Vice's news and docs have faced criticism for and selective framing, with outlets attributing a left-leaning that amplifies certain narratives while downplaying counter-evidence, as seen in coverage of topics like U.S. and domestic unrest. Despite such critiques, the format has sustained Vice TV's output of hundreds of hours annually, distributed via cable and streaming partnerships.

Ownership and Financial Trajectory

Early Investments and Expansion

In 2013, invested $70 million for a 5% stake in , providing initial capital to scale operations amid growing production. This funding supported early content diversification, setting the stage for television ventures. A pivotal occurred in 2014 when A&E Networks, jointly owned by and Hearst Corporation, committed $250 million to . This infusion enabled enhanced production capabilities and strategic pushes into broadcast media. Building on this, and A&E Networks formed a in November 2015 to rebrand A&E's H2 channel as , launching on February 29, 2016, with distribution to 70 million U.S. households via providers including and . The partnership allocated Vice responsibility for programming while leveraging A&E's carriage agreements, facilitating a 24-hour format focused on youth-oriented documentaries and series. Viceland's rollout extended internationally, with launches in Canada via a $100 million joint venture with Rogers Communications in 2016, and subsequent entries in over 50 countries by 2017. In June 2017, private equity firm TPG injected $450 million into Vice Media at a $5.7 billion valuation, earmarking funds for content library expansion, global channel distribution, and millennial-targeted video initiatives tied to the Viceland brand. These resources accelerated Vice's linear TV footprint, including additional international affiliates and original series production.

Decline, Bankruptcy, and Acquisition

, the parent company of Vice TV, encountered mounting financial pressures in the early 2020s, exacerbated by a contraction in digital advertising revenue and the high costs of its expansive content production model. By early 2023, the company was grappling with over $500 million in debt, including senior secured notes held by lenders such as , amid failed attempts to secure a full sale to strategic buyers like , which had been rejected years earlier at a $3.5 billion valuation. These challenges reflected broader industry headwinds, including the devaluation of millennial-targeted media amid shifting viewer habits toward short-form social platforms, which eroded Vice's once-dominant digital video audience. On May 15, 2023, filed for Chapter 11 protection in the U.S. Bankruptcy Court for the Southern District of New York, listing assets and liabilities each between $100 million and $500 million. The filing aimed to facilitate an orderly sale of its assets, including Vice TV, as a , with the company citing unsustainable constraints despite prior debt financings totaling hundreds of millions from investors like ' funds. Creditors, including production partners owed up to $20 million, highlighted operational strains such as frozen accounts and unpaid bills in the lead-up to the petition. The process culminated in an where a consortium of existing lenders—led by and including and Monroe Capital—emerged as the winning bidder on June 22, 2023, with a $350 million offer comprising $225 million in cash and the assumption of certain liabilities. U.S. Bankruptcy Court approval followed on June 23, 2023, enabling the transfer of Vice TV and other core assets like Vice Studios without . The deal closed on July 31, 2023, valuing the company at a fraction of its 2017 peak of $5.7 billion and marking a that preserved operations but signaled the end of founder Shane Smith's influence.

Post-2023 Restructuring

Following the completion of 's acquisition by a consortium led by on July 31, 2023, valued at $350 million, the company initiated additional operational consolidations that indirectly impacted Vice TV's production ecosystem. In November 2023, announced further layoffs affecting an unspecified number of employees and restructured into two primary divisions: Vice Studios, focused on film and television production, and Vice Digital, encompassing online content. , structured as a with A&E Networks since its 2016 launch, remained insulated from the core bankruptcy process, as the channel's operations were explicitly excluded from the Chapter 11 filing and subsequent asset sale. By February , Vice Media executed a broader pivot away from digital publishing, ceasing all new content on Vice.com and eliminating several hundred positions, primarily in news and editorial roles. This shift emphasized licensed distribution through third-party platforms and prioritized revenue-generating segments like television production, with TV positioned as a stable linear cable asset under the A&E partnership. The restructuring aimed to streamline costs amid declining digital ad revenue, allowing Vice Studios to allocate resources toward for TV, including documentaries and series. In October 2024, Vice Media CEO Bruce Dixon described an evolved business model centered on production financing and partnerships, explicitly highlighting television as a growth area where Vice TV could leverage its agreements for sustained viewership. This approach facilitated new content deals without heavy reliance on in-house digital infrastructure. By August 2025, Vice secured a $75 million credit facility led by Western Alliance Bank to bolster content investments across its studios and broadcast operations, enabling expanded programming slates for Vice TV amid a stabilizing post-acquisition financial footing. These measures reflected a deliberate contraction from Vice's pre-2023 expansionist model toward targeted, partner-dependent sustainability.

Programming Evolution

Core Formats and Notable Series

Vice TV's core programming revolves around original unscripted documentary series delivered in an immersive, visceral style that prioritizes firsthand access to subjects, eschewing polished narration for raw interviews and on-the-ground footage. These formats typically focus on true crime, gang culture, sports scandals, and pop culture's darker elements, aiming to uncover societal fringes through extended episodes averaging 40-60 minutes. Notable series include (2019–present), a Vice TV that dissects professional wrestling's scandals, deaths, and backstage conflicts via archival material and participant testimonies, achieving the network's highest ratings since its 2019 launch with seasons drawing over 500,000 weekly viewers in key demographics. United Gangs of America (2024–present), which debuted on May 15, 2024, profiles U.S. groups like the and through interviews with active members, ex-gangsters, and investigators, spanning 10-episode seasons. Additional standout programs encompass (2023–present), probing untold stories from the era's media, music, and events, and (2024–present), which chronicles heated sports rivalries with archival highlights and personal rival accounts. Earlier carryovers like (2016–2019), hosted by until his death, examined illicit economies from street-level perspectives.

Recent Pivot to Sports Content

In December 2024, Vice Media announced the launch of the VICE Sports brand, marking a strategic shift for Vice TV toward a sports-first programming model on its linear channel. This pivot involves producing over 50 hours of sports-themed content, including docuseries, events, and podcasts distributed across television and digital platforms. As part of the initiative, Vice TV committed to co-producing and airing seven original sports series in early 2025, with dedicated primetime blocks branded under VICE Sports. The new lineup emphasizes documentary-style explorations of sports figures and rivalries, such as series profiling coaches and , alongside "The Grudge," which unpacks historical sports rivalries through egos, drama, and high-stakes narratives. Vice TV expanded into live sports acquisitions, securing a multiyear rights deal with BYB in February 2025 and broadcasting basketball games, including 14 regular-season matches starting in April 2025. Additional programming includes the One championship game in June 2025 and a collaboration with and for "NFL Classics: After Further Review," debuting in August 2025 to revisit pivotal moments. This transition builds on Vice's earlier "VICE World of Sports" segment but intensifies focus on fringe cultural and political angles in athletics, aiming to attract broader audiences amid the network's post-restructuring efforts. Programming integrates podcast-adjacent formats and bold , such as the talk show "Cari & Jemele (Won't) Stick to Sports" hosted by and , which blends sports commentary with social issues.

Distribution and Accessibility

Cable and Pay-TV Carriage

Vice TV's cable and pay-TV distribution is managed by A&E Networks as part of their agreement, under which A&E handles carriage negotiations, operations, and advertising sales while provides programming and holds a minority stake. The channel, originally launched as on February 29, 2016, by repurposing A&E's underperforming H2 history channel, inherited broad initial carriage across major U.S. multichannel video programming distributors (MVPDs), including Comcast Xfinity, Charter Spectrum, , and . This setup allowed rapid rollout without building distribution from scratch, positioning the network in expanded basic or digital tier packages on these systems. As of 2023, Vice TV reaches over 40 million U.S. cable and households, reflecting a contraction from earlier peaks amid broader pay-TV subscriber erosion and the network's evolving . Channel positions vary by provider—e.g., 271 HD on —but are accessible via official locators for verification. No prominent carriage disputes have disrupted availability, unlike high-profile conflicts involving or networks; instead, retention has relied on A&E's established relationships and Vice TV's niche appeal in documentaries and unscripted fare. Following Vice Media's Chapter 11 filing on May 15, 2023, and subsequent $350 million acquisition by lenders including , the channel's pay-TV footprint stabilized under continued A&E oversight, with no reported carriage losses tied directly to the . Industry-wide pressures, however, have indirectly pressured niche channels like Vice TV, prompting diversification into FAST services and streaming to offset linear declines.

FAST Channels and Streaming Options

Vice Media Group launched its VICE FAST channel in May 2021 on The Roku Channel, offering free ad-supported access to a rotating selection of Vice's documentary series, short-form content, and immersive storytelling originally featured on Vice TV and other Vice properties. The channel expanded to Samsung TV Plus in June 2021, providing over 100 hours of on-demand programming including series like Dark Side of the Ring and cultural documentaries. Further distribution followed with a Tubi launch in May 2022 and integration into Allen Media Group's Local Now platform in December 2023, where VICE FAST joined Vice News as dedicated FAST feeds delivering more than 200 hours of curated Vice content targeting younger demographics with curiosity-driven narratives. For linear Vice TV streaming, the channel is accessible via multiple over-the-top (OTT) services without traditional cable subscription. includes Vice TV in its base package for $25 per month as of 2025, emphasizing and channels with unlimited DVR. carries Vice TV on its Blue package ($40 per month) and offers on-demand access to recent episodes, while + Live TV ($76.99 per month) provides live feeds alongside integrated Disney+ and ESPN+ content. Stream's package ($79.99 per month) also streams Vice TV live, with a focus on broader channel lineups including regional sports. The official Vice TV app supports , Apple TV, and other devices but primarily requires authentication through or participating cable providers for full live and on-demand access, with limited free episodic previews available weekly on vicetv.com. offers Vice TV in its premium tiers starting at $11.99 per month, catering to family-oriented bundles with live and DVR features. These options reflect Vice TV's pivot toward accessible amid declining cable , though full episodes often remain gated behind paywalls unlike the ad-supported FAST model. Vice TV maintains consistently low viewership among U.S. cable networks, ranking 98th in overall popularity with an average primetime audience of 23,000 total viewers (P2+) as of , 2025, reflecting a modest 5% week-over-week increase but underscoring its marginal reach. In , the network placed 108th among cable channels in primetime total viewers with 59,000, marking a 3% decline from 2023, while an independent analysis ranked it 111th with an average of 52,000 viewers for the year. These figures position Vice TV far below major cable peers, where top entertainment networks exceed 1 million primetime viewers, highlighting its niche appeal amid broader cable fragmentation. Historical trends reveal an initial post-launch struggle followed by temporary growth and subsequent erosion. Launching as in 2016, the channel averaged under 50,000 primetime viewers in adults 18-49 early on, roughly half the performance of its predecessor H2. By 2018, yearly totals hovered around 100,000 but showed only modest gains amid millennial-targeted programming. A brief uptick occurred in 2021, when Vice TV reported 10% growth in adults 18-49 and 20% in adults 25-54, positioning it as the fastest-growing entertainment cable network that year against industry declines.
YearAverage Primetime P2+ Viewers
202183,000
202271,000
202361,000
59,000
Post-2021, viewership contracted steadily, dropping to quarterly averages of 62,000 in Q2 before halving to 33,000 in Q3 2025, aligning with Media's 2023 bankruptcy and pivot toward sports content, which has yet to reverse the downward trajectory. Demographic data reinforces limited scale, with recent primetime adults 25-54 at just 6,000, indicating persistent challenges in scaling beyond a core youth audience despite format shifts. This decline mirrors broader cable trends but exceeds average erosion rates, as TV's absolute numbers remain subcritical for sustained viability in linear TV.

Controversies and Criticisms

Internal Culture and Misconduct Allegations

In 2017, an investigation by revealed multiple allegations of at , including unwanted kisses, groping, and lewd remarks directed at female employees, with over two dozen women reporting experiences or observations of such behavior. The report highlighted a "boys' club" atmosphere that enabled inappropriate conduct, prompting co-founders Shane Smith and to issue a public apology acknowledging the company's failure to address these issues adequately. In response, settled claims with four women involving allegations of or , confirming internal investigations into employee complaints. Further actions included the termination of three employees in December 2017 for inappropriate conduct following probes into a "handful" of complaints, as well as the suspension of Mojica amid harassment accusations. By January 2018, placed its president, Andrew Creighton, and , Mike Germano, on leave pending investigations into misconduct claims, reflecting broader executive accountability efforts. These developments contributed to leadership changes, including Smith's transition from CEO to executive chairman and the appointment of as CEO in March 2018, aimed at reforming the company's culture. Allegations persisted into later years, with a November 2021 suspension of magazine fashion director Max Clark (a Vice subsidiary) over claims, though his legal representative denied the accusations. Employee accounts from the period described a "toxic" environment marked by abusive behavior toward women, including racial and sexual comments, which attributed to its early punk-rock origins but conceded required systemic overhaul. No major new lawsuits or settlements have been publicly reported post-2021, coinciding with 's financial , though the company's history of rapid growth and informal hiring practices has been cited as exacerbating cultural vulnerabilities.

Journalistic Integrity and Bias Concerns

Vice TV's journalistic output, particularly through segments and documentaries, has been consistently rated by bias evaluators as exhibiting a left-leaning skew in story selection, framing, and wording. assesses as Left-Center biased due to editorial choices favoring progressive perspectives, while rating its factual reporting as Mostly Factual, downgraded from High after instances of failed fact checks. similarly classifies Vice as Skews Left on its bias scale (-9.25 out of -42 to +42), with Generally Reliable reliability (39.03 out of 64), attributing the bias to language and political positioning in analysis-oriented content, though straight news fares better. rates Vice as Left, aligning with critiques that its youth-targeted, immersive "gonzo" style often embeds opinion within reporting, blurring lines between fact and . Specific controversies underscore integrity concerns, including selective omission of and . In a May 2021 documentary on the Israel-Gaza conflict, the program was criticized for portraying Israeli police actions at as unprovoked "storming" without evidence or prior Palestinian riots involving fireworks and rocks; omitting weeks of Palestinian-initiated violence, such as the April 15 light rail stabbing attack; and misframing the evictions as Israeli historical land grabs, ignoring legal rent disputes with tenants backed by a Jewish . It also exaggerated Gaza's by comparing it to (13,000 per square mile) while excluding denser Israeli locales like (over 75,000 per square mile), and presented rocket fire solely as retaliation without noting preceding unrest tied to Palestinian Authority election cancellations. These elements, per analysts, contributed to a narrative prioritizing Palestinian grievances over balanced causation. Broader critiques highlight Vice's tendency toward in pursuit of edgy, viral content, which some former contributors and observers link to rushed production and hype-driven decisions over rigorous verification, eroding trust among audiences seeking neutral analysis. While Vice defenders argue its approach uncovers underreported stories from marginalized angles, detractors, including conservative watchdogs, contend it exemplifies institutional media's leftward tilt, where empirical balance yields to ideological framing—a pattern evident in Vice's post-2016 coverage amid U.S. . No major retractions followed the piece, but such episodes fuel ongoing debates about Vice TV's viability as a dispassionate journalistic outlet.

Commercial and Strategic Failures

Vice TV, launched as in February 2016 through partnerships with A&E Networks and others, underperformed commercially from inception, averaging only 45,000 primetime viewers in the 18-49 demographic during its first summer—less than half the 92,000 achieved by its predecessor channel H2. This shortfall persisted, with the network ranking as the 97th most-watched U.S. cable channel by October 2025, drawing approximately 23,000 primetime viewers weekly. Such metrics hampered advertising revenue, as advertisers prioritized higher-audience outlets amid trends that eroded linear TV viability. These viewership woes exacerbated 's broader financial strain, culminating in the parent company's Chapter 11 bankruptcy filing on May 15, 2023, after amassing over $500 million in debt against assets valued far below its prior $5.7 billion peak. 's linear model contributed to this by diverting resources from 's digital strengths—where short-form videos had initially thrived—into costly TV production without commensurate returns, a misstep analysts attribute to overambitious expansion without sustainable monetization. Post-bankruptcy acquisition by a creditor consortium for $350 million strained operations further, prompting to eliminate several hundred positions in February 2024, including shifts away from unprofitable digital news that indirectly pressured TV's budget allocations. Strategically, Vice TV's early emphasis on niche, youth-skewing content failed to scale beyond appeal, alienating potential mass advertisers wary of its provocative tone and leading to disputes, such as DirecTV's scrutiny over fees disproportionate to its 60,000 average audience in 2023. Efforts to retool programming toward documentaries and in 2019 yielded marginal gains but could not offset platform dependency—where traffic from and plummeted post-algorithm changes—and hubristic growth projections that missed revenue targets by hundreds of millions. By November 2023, Vice Media consolidated into studios and agency divisions, sidelining Vice TV's standalone viability and underscoring a failure to pivot effectively to ad-light models like FAST channels before competitors dominated.

Reception and Cultural Impact

Critical Reviews and Awards

Upon its launch as in February 2016, the channel received mixed critical reception for its attempt to blend Vice's gonzo-style with extended-form programming aimed at . Variety described the initial lineup as an "overreach" resembling " on steroids," critiquing its reliance on provocative but uneven shows like Weediquette and Gaycation. characterized Viceland's slate as a "mixed bag," likening it to CNN-style longform news magazines but tailored for a younger audience, with strengths in immersive reporting overshadowed by inconsistent execution. noted the channel's approach as perfecting the "art of playing dumb" in modern , highlighting Vice's signature immersion in subcultures but questioning its depth amid . Post-rebrand to Vice TV in early 2020, reviews emphasized ongoing struggles with audience engagement and content dilution. Adweek reported the channel's persistent low ratings and failure to find footing, even after shifting toward true crime and sports documentaries to broaden appeal. Nielsen data from 2018 confirmed Viceland's shortfall in reaching its targeted millennial demographic, with primetime viewership averaging under 100,000 households and skewing older than intended. Despite claims of growth in 2021—positioning Vice TV as the fastest-rising entertainment cable network amid industry declines—critics attributed this to relative declines elsewhere rather than inherent quality, with programs like Dark Side of the Ring providing rare spikes in wrestling-focused viewership but not reversing broader trends. Vice TV and its predecessor have garnered limited major awards, primarily for select programs rather than the channel overall. In 2018, 's Terror, RISE, and Abandoned won for factual entertainment and documentary series. The 2023 Clio Awards bestowed a Gold in for Television/Series on Vice TV's Global Logo ID Project, recognizing technical production elements. Unlike 's news divisions, the cable channel lacks prominent U.S. honors like Emmys or Peabodys specifically tied to its core lineup, reflecting its niche status and commercial challenges over critical acclaim.

Influence on Media Landscape

Vice TV, formerly , exerted influence on the media landscape through its 2016 launch as a youth-targeted cable channel emphasizing raw, documentary-driven content on subcultures, drugs, and social issues, challenging the dominance of sanitized network programming. By adapting Vice Media's digital-first style—characterized by immersive, on-the-ground reporting—to linear television, the channel filled a perceived gap in Gen-Y oriented fare, inspiring competitors to explore edgier, experiential formats amid declining traditional viewership. The network's low-overhead model, involving a with A&E Networks and reliance on organic digital buzz rather than multimillion-dollar ad campaigns, demonstrated viable entry strategies for digital natives into cable, prompting industry discussions on hybrid distribution in a fragmenting ecosystem. Programs like Balls Deep and Noisey normalized first-person explorations of fringe topics, contributing to a broader acceptance of unpolished, millennial-centric narratives on TV, even as Vice TV's primetime ratings hovered below 100,000 viewers in its early years, underscoring the challenges of linear relevance. Over time, Vice TV's pivots—such as the 2020 rebrand and 2025 shift toward sports programming—highlighted adaptive responses to and streaming dominance, influencing media conglomerates to diversify niche channels into broader verticals like FAST services and event-driven content. While commercial metrics remained modest, reflecting broader industry contraction for non-scripted cable, the channel's emphasis on authentic, low-fi aesthetics pressured legacy outlets to innovate beyond formulaic docs, fostering a legacy of boundary-pushing in alternative television despite Vice Media's operational turbulence.

Long-Term Viability Assessments

Media's acquisition out of Chapter 11 in July 2023 by a of lenders led by for $350 million, assuming $500 million to $1 billion in liabilities, provided a lifeline for Vice TV but highlighted the brand's diminished valuation from a prior peak of $5.7 billion. This restructuring reduced operational scale, with Vice ceasing website publishing and cutting several hundred jobs in February 2024 to focus on licensed content distribution and studio production. Vice TV's carriage on cable and pay-TV persists, but viewership metrics indicate limited appeal, averaging 23,000 primetime viewers and 97th among cable networks in recent data, or 111th overall in channel rankings with approximately 52,000 average viewers. These low figures align with industry-wide , where linear ad-supported TV captured only 57.6% of viewing share in 2025, down from prior dominance, as audiences migrate to streaming and fragmented platforms. Vice TV's niche focus on youth-oriented documentaries and unscripted series has not reversed this erosion, compounded by broader media shifts favoring on-demand over scheduled cable. Financially, Vice secured a $75 million credit facility in August 2025 from Western Alliance Bank to expand content investment, alongside VICE Studios' commitment to $500 million over five years in production. CEO Dixon described the post-bankruptcy model in October 2024 as leaner and production-centric, emphasizing partnerships over in-house digital operations to achieve profitability. However, analysts attribute prior failures to unsustainable hype-driven expansion and ad declines, suggesting long-term viability hinges on pivoting beyond cable dependency amid persistent low engagement and from free ad-supported streaming services. Without substantial growth or diversified , Vice TV risks marginalization in a contracting linear TV market projected to yield to digital alternatives through 2025 and beyond.

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