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Joe (website)

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Joe (website)

JOE (JOE.ie and JOE.co.uk) is a millennial-focused distributed social media publisher in Ireland and the United Kingdom, with over 2 million unique visitors per month. It is owned by Greencastle Media Group, which is itself owned by David Sefton, John Quinlan and Paul O'Donohoe.

The publisher's original website Joe.ie was founded by Irish entrepreneur Niall McGarry. Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group. Joe Media Ltd. entered administration in May 2020, exiting in October 2020.

The Joe.ie website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the One to Watch category.

Irish showbiz website Goss.ie described it as "more influential" than traditional media in August 2016. It was edited by Paddy McKenna.

The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews. In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an advert for Sprite which was featured on the site.

SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis". Daily Telegraph and Sunday Independent sports columnist Dion Fanning moved to the site in 2015.

In February 2024, Niamh Geoghegan took on the role of Managing Director of JOE Media Group, having formerly been its Head of Creative Strategy. Ros Madigan, was announced as Head of Content and Social Strategy, leading the strategic content output of all seven brands currently under the Irish arm of JOE Media Group [JOE, Sports JOE, Her, Her Family, Lovin Dublin, Lovin Ireland & Gay Star News].

JOE.co.uk was launched for the United Kingdom market in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.

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