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Joseph Joseph
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Joseph Joseph
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Joseph Joseph is an English houseware manufacturer best known for its design-led products, founded by twin brothers Richard and Antony Joseph.

Key Information

Company history

[edit]

Twin brothers Richard and Antony Joseph founded Joseph Joseph in 2003, combining respective experience in product design and business – Antony studied design at Central St Martins whilst Richard studied industrial design and technology at Loughborough University[1] and business at Cambridge University.

The company started after the brothers' father asked them to help out at his glass manufacturing firm. The company, set up by their grandfather, made toughened glass for products such as cooker hobs. Richard and Antony were given £10,000 worth of stock[2] in order to manufacture glass chopping boards, which still remain part of the Joseph Joseph range.

Since 2003, the brand has expanded into many product areas, including chopping boards, cooking utensils, knives and more recently kitchen waste and recycling bins.[citation needed]

Product lines

[edit]
  • Kitchen utensils
  • Chopping boards
  • Knives
  • Food preparation items
  • Tableware & serving items
  • Storage and organisation products
  • Household cleaning accessories
  • Intelligent Waste - a waste and recycling unit

References

[edit]
[edit]
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Joseph Joseph

View on Grokipedia
from Grokipedia
Joseph Joseph is a London-based houseware founded in 2003 by twin brothers Antony and Richard Joseph, specializing in functional, innovative products for the , , , and that blend contemporary styling with problem-solving . The company originated from the brothers' passion for invention, beginning with a chopping board designed to address common frustrations, and has since expanded to offer a wide range of durable, color-coded tools and storage solutions emphasizing and user convenience. Joseph Joseph's products are developed in a , adhering to principles through the use of recyclable materials, ethical supply chains via Sedex membership, and provision of replacement parts to minimize waste. Internationally recognized for its unique approach to , the company has achieved significant acclaim, including two Queen's Awards for Enterprise (for in 2017 and Innovation in 2018), 14 Red Dot Design Awards since 2008 (with "Best of the Best" honors for items like the Totem bin), seven Global Innovation Awards over the past decade (most recently for the Flex™ ), and thirteen Excellence in Housewares Awards (as of 2025). With products sold globally and a commitment to onshore work, Joseph Joseph continues to prioritize quality craftsmanship and environmental responsibility in its operations.

History

Founding

Joseph Joseph was founded in 2003 in by twin brothers Antony Joseph, a product designer trained at , and Richard Joseph, an industrial designer who studied at and completed a postgraduate course in advanced design and manufacturing at the , with prior experience in engineering at Dyson. Growing up in a with a long history in industrial glass manufacturing and , the brothers combined their respective expertise to create functional household products that addressed practical challenges. The founders' motivation stemmed from a shared passion for innovative that solves everyday household problems, particularly in the where conventional tools often fell short in and . This drive was rooted in their early experiences freelancing and working in , where they identified frustrations with inefficient food preparation methods, such as the risk of bacterial cross-contamination from using the same surface for different ingredients. To tackle this, they launched their first product in 2003: the Index glass chopping board, a color-coded system featuring dedicated zones for raw meats, , and , complete with raised barriers and icons to minimize germ transfer and promote safer cooking practices. In its early days, Joseph Joseph operated on a bootstrapped basis, self-funded by the brothers who personally managed prototyping, testing, and initial small-scale production using their family's glass manufacturing resources in Birmingham. Starting as a sideline project, they focused on hands-on development, iterating designs through while selling the initial stock via cold calls and trade shows across , often traveling frugally to build their first customer base of around 15 retailers. This lean approach allowed them to refine their problem-solving ethos without external investment, laying the groundwork for a centered on durable, intuitive solutions.

Growth and Milestones

Following its founding in with a single glass chopping board, Joseph Joseph experienced rapid early growth, expanding its product range from chopping boards to a diverse lineup of innovative tools by the mid-2000s. Within 18 months, the company secured its first major retail partnership with the department store chain Allders and entered international markets including , , and . By the early 2010s, this momentum led to distribution deals with prominent retailers such as —its largest domestic customer—and , alongside a growing presence in mid-to-high-end stores worldwide. Key business developments included establishing manufacturing partnerships in starting in 2004 to scale production efficiently, with the majority of items subsequently produced in while retaining specialized glass components in the UK . This shift supported the company's evolution into a leading houseware brand, with annual revenue reaching £35.6 million by 2013, surging to £130 million by 2022, and approximately £115 million for the group as of the year ended May 2024, reflecting consistent year-on-year sales increases since inception. The product catalog expanded to over 400 items by 2014 and more than 450 by 2022, enabling sales in over 100 countries—reaching 105 by the mid-2010s—with approximately 80% of revenue derived from international markets. Major milestones underscored this trajectory, including the scaling of the London-based design studio through a comprehensive office refurbishment and expansion in 2024 to accommodate creative teams and foster innovation. In the , Joseph Joseph intensified its focus on and channels, partnering with XPO Logistics in 2025 for fulfillment, warehousing, and distribution to support UK and global DTC growth alongside traditional retail. These advancements built on earlier achievements, such as the 2010s milestone of distributing in over 100 countries via third-party networks in key regions like the US and . The company navigated challenges such as the 2008 economic recession by emphasizing affordable, value-driven designs that appealed to cost-conscious consumers, maintaining steady growth amid broader market downturns. Additional hurdles, including counterfeit products in markets like , were addressed through legal victories and robust protections, ensuring sustained expansion without interruption.

Products

Kitchen Essentials

Joseph Joseph's kitchen essentials encompass a range of innovative tools designed to streamline food preparation, cooking, and storage while prioritizing , space efficiency, and user safety. Central to this lineup are the chopping boards, particularly the Index series, which features color-coded boards dedicated to specific food types—such as , , , and general use—to prevent cross-contamination and promote . These boards are constructed from durable, knife-friendly with non-slip feet on both sides, easy-grip tabs featuring icons for quick identification, and sloping edges to collect crumbs and liquids, all stored in a slimline case for organized drawer placement. Complementing the chopping boards are utensils and gadgets engineered for multi-functionality and compact storage, exemplified by the Nest collection of stackable tools. The Nest Utensils set includes five essential items—a , , , solid spoon, and ladle—crafted from heat-resistant with magnetic handles that snap together on a stainless-steel stand, reducing clutter and enabling easy access during cooking. For precise prep tasks, measuring tools within the Nest 9-piece set integrate mixing bowls with molded imperial and metric measurements, alongside stackable measuring cups that nest for space-saving storage. Graters and slicers, such as the Multi-Prep Compact 4-piece tool, offer interchangeable stainless-steel blades for chopping, grating, slicing, and julienning, complete with a non-slip container base and finger guard to collect food waste and ensure safe handling. Another specialized gadget in this category is the Garlic Rocker (Stainless Steel), a garlic crusher that delivers a coarser, roughly minced result rather than a paste, using a palm-rocking motion that requires no gripping or squeezing. It features full stainless steel construction for durability and rust resistance, and is dishwasher safe with easy cleaning, though some users report occasional sticking in the holes. Food storage and preparation items further enhance efficiency with ergonomic designs tailored for seamless transitions from prep to serving. The Prep&Serve multi-function bowl integrates a within its structure, allowing users to rinse, drain, mix, and serve salads or soft fruits in one vessel, featuring a stable, non-slip base and wide handles for secure gripping. Accompanying these are the Nest Prep&Store bowl sets, ranging from 1.2L to 5L capacities, with snap-fit lids, non-slip bases, and odor-resistant 18/8 construction for versatile mixing, storing, and reheating. Knives in the Elevate series incorporate weighted, ergonomic handles with integrated tool rests to minimize mess and improve , using Japanese blades for precision cutting across paring, chef's, and varieties. For cookware basics, Joseph Joseph's Space collection introduces pots, pans, and accessories with innovative folding stainless-steel handles that reduce storage space by up to 50%, facilitating nesting without bulk. These non-stick aluminum pieces, including pans and woks, ensure even heat distribution and effortless cleaning, with heat-resistant coatings free of PFOA for safe, durable performance on all hob types.

Household Innovations

Joseph Joseph's household innovations extend into , organization, and cleaning solutions designed to streamline daily chores outside the . The brand's Intelligent Waste™ line features multi-compartment bins that facilitate efficient separation of recyclables, general , and compostables, reducing clutter and promoting eco-friendly practices. Central to this category are the Totem bins, which incorporate a split design with separate compartments for easy sorting of materials like , plastics, and organics. These bins include integrated composting options, such as odor-filtering lids and removable liners, allowing users to manage scraps hygienically without external tools. Complementing the Totem series, the brand's waste caddies feature wide openings for quick filling and built-in odor-reducing systems, making composting accessible in compact spaces. For storage solutions, Joseph Joseph offers modular systems that optimize space and accessibility in drawers, shelves, and general areas. The Blox™ drawer organizers consist of stackable, interlocking bins in various sizes, enabling customizable arrangements to minimize clutter in cabinets or bureaus. Shelf units like the CupboardStore™ under-shelf drawer and rack utilize vertical space with pull-out mechanisms for effortless retrieval, while the Tota laundry baskets provide dual compartments with removable tote bags for separating colors and fabrics, enhancing organization during wash cycles. Cleaning tools in the household range emphasize and ease of maintenance, particularly for bathrooms and floors. The Flex™ employs a flexible, D-shaped head that reaches under rims and into hard-to-access areas, paired with a ventilated holder that promotes air drying to prevent bacterial growth. The CleanTech™ system includes multi-function mops and surface cleaners with self-cleaning bristles and coatings, allowing thorough of tiles and fixtures without residue buildup. Bathroom and laundry products further highlight durability and space efficiency. Soap dispensers such as the Presto™ model feature hygienic, one-handed pumping to reduce germ transfer, available in compact stainless-steel designs for or mounting. Hamper systems like the Tota 60L (with dual 30L compartments) and 90L (with 45L per compartment) baskets incorporate sturdy, collapsible frames with easy-carry handles for efficient load separation. Ironing boards, including the Pocket™ folding variant, boast lightweight aluminum construction and integrated iron rests, folding to a slim profile for storage in small apartments or closets.

Design and Innovation

Philosophy

Joseph Joseph's design philosophy centers on problem-solving innovation that addresses everyday household challenges, making routine tasks easier, safer, and more enjoyable through intuitive functionality. Founded by twin brothers Antony and Richard Joseph in 2003, the brand's ethos emphasizes identifying common pain points—such as inefficient meal preparation or cluttered storage—and creating solutions that prioritize user needs over fleeting trends. This approach stems from the brothers' backgrounds in product and , with Antony specializing in product development and Richard in advanced design and manufacturing, fostering a "design for life" principle that values long-term and craftsmanship. At its core, the philosophy adheres to the mantra of "," ensuring that aesthetic appeal enhances rather than detracts from practical utility. Products integrate bold colors for visual organization and —such as color-coded chopping boards to prevent cross-contamination—alongside ergonomic shapes that reduce strain during use, like squeezable handles on cutting surfaces. This user-centered focus extends to features promoting , ease of , and space efficiency, tackling issues like clutter and maintenance in modern homes without sacrificing modern style. The brothers' collaborative spirit, honed from childhood interests in making things together, drives an emphasis on rigorous testing and high-quality materials to ensure products are not only innovative but enduring. By blending functionality with elegant, tactile forms—like the space-saving Nest range—Joseph Joseph transforms mundane chores into seamless experiences, reflecting a commitment to "brilliantly useful design" that evolves with user lifestyles.

Development Process

The development process at Joseph Joseph begins in their in-house , where the ideation phase involves generating concepts through sketches, user research on consumer behavior in everyday kitchen tasks, and initial to explore functional innovations. This stage draws on identifying macro-trends and pain points, such as space-saving needs or inefficient tools, with input from an in-house design team and occasional external collaborators to ensure ideas align with the brand's problem-solving ethos. Prototyping follows rapidly, utilizing iterative techniques like (SLA) and fused deposition modeling (FDM) to create physical models that test mechanical performance and . Rigorous testing phases then evaluate prototypes for functionality, safety, durability, and compliance with global standards, including lab-based material stress tests, food safety assessments, and real-life home trials where products are used by diverse users, including family members for early feedback. These trials emphasize intuitive operation without instructions and adherence to international market requirements, with iteration integral to refine designs for scalability, cost-effectiveness, and manufacturability before finalizing. For example, in 2024, the company launched 120 new products, including the 'Space' range of pots and pans, demonstrating the ongoing application of this process. Manufacturing occurs through collaborations with ethical factories, primarily in and other locations, selected as members of Sedex to uphold working conditions and sustainable practices. High-quality, often recyclable materials such as food-safe plastics and are used, with unique features like rotating mechanisms or centralized couplings patented to protect innovations during production tooling and scaling. This ensures products meet mid-to-high-end quality benchmarks while maintaining ethical oversight to support environmental goals.

Recognition

Awards

Joseph Joseph has received numerous accolades for its innovative houseware designs, highlighting its contributions to product functionality, aesthetics, and international market success. In 2017, the company was honored with the Queen's Award for Enterprise in the category, recognizing its outstanding achievement in exporting products to over 120 global markets and demonstrating sustained growth in overseas sales. The following year, in 2018, Joseph Joseph earned the Queen's Award for Enterprise in the category for its waste separation and , which was praised for its novel design that facilitates efficient household through integrated compartments and user-friendly mechanisms. The company has also excelled in design competitions, securing 14 Red Dot Design Awards since 2008, an international accolade that celebrates exceptional quality, innovation, and aesthetic appeal. Among these, two prestigious "Best of the Best" honors were awarded: one for the Pie kitchen timer in recognition of its intuitive, multifunctional interface that combines timing, slicing, and serving capabilities; and another for the Totem bins, lauded for their space-efficient, hygienic waste management solution. Through the International Housewares Association's Global Innovation Awards (gia), Joseph Joseph has won seven accolades over the past decade, including a 2018 award for the Flex toilet brush, which was commended for its flexible, extendable head that enhances cleaning reach and hygiene in hard-to-access bathroom areas. These awards, presented annually at the International Home + Housewares Show in Chicago, spotlight cutting-edge advancements in houseware product design and functionality. Additionally, Joseph Joseph has garnered over 10 Excellence in Housewares Awards from Progressive Housewares magazine and the British Independent Retailers Association, including a 2025 win for the CleanTech range in Home Organisation, affirming its consistent leadership in innovative houseware solutions that blend practicality with stylish form. In 2016, the company was named Consumer Business of the Year at the Amazon Growing Business Awards, an honor that acknowledged its rapid expansion, creative product development, and strong consumer engagement in the competitive housewares sector.

Industry Impact

Joseph Joseph has significantly shaped the housewares industry through its pioneering approach to standards, particularly with the introduction of color-coded chopping boards in 2008 via the Index collection, which featured distinct boards for , fish, , and cooked foods to minimize cross-contamination risks. This , designed for both professional and home use, established a new benchmark for kitchen safety and has been widely emulated by competitors such as OXO and Epicurean, who now offer similar color-coded systems as a standard feature in their product lines. By integrating intuitive icons and storage solutions, Joseph Joseph's designs transformed practices from a niche concern into an accessible, everyday norm, influencing regulatory discussions on in consumer products. The company's global expansion, now reaching over 100 countries with products available in major retailers worldwide, has helped standardize innovative retail norms in the housewares sector, emphasizing over traditional aesthetics. This widespread distribution has encouraged international competitors to prioritize space-efficient, user-centered products, aligning with evolving consumer demands for compact living solutions in urban environments. Joseph Joseph's presence in markets from the to has also boosted cross-border trade in UK-designed goods, contributing to the sector's growth by demonstrating the viability of British on a global scale. In terms of trendsetting, Joseph Joseph popularized stackable and multi-functional designs, such as the Nest utensil sets and modular storage systems, which have influenced a broader shift toward minimalist homeware that blend utility with visual appeal. These products, which nest compactly to save drawer space while serving multiple purposes, have inspired industry-wide adoption of similar concepts, evident in competing lines from brands like and OXO that now emphasize modularity for . This focus on practical has redefined kitchen and home trends, promoting through reduced material use and encouraging a move away from bulky, single-use items toward versatile, space-optimizing alternatives. Key collaborations, including a dedicated shop-in-shop launch with in 2023 and longstanding partnerships with retailers like , have amplified Joseph Joseph's visibility and reinforced its role in elevating retail experiences for innovative housewares. Features in prominent design publications such as and have further highlighted the brand's practical innovations, drawing attention to how its problem-solving ethos addresses real consumer pain points like clutter and inefficiency. These endorsements have spurred industry peers to invest in design-led development, fostering a competitive landscape that values and equally. Economically, Joseph Joseph has bolstered the industry by creating over 170 jobs in London-based studios and operations, while generating annual turnover of £114.8 million as of 2024, with a significant portion derived from . This success story exemplifies how innovative British houseware brands can drive national growth, contributing to the creative economy's resilience and inspiring other firms to pursue international markets with -focused strategies. By maintaining in-house expertise and ethical manufacturing, the company has also supported improvements, enhancing the overall reputation and economic viability of the housewares sector.

Sustainability

Environmental Initiatives

Joseph Joseph incorporates sustainable materials into its product designs, prioritizing recyclable plastics, bamboo, and silicone to minimize environmental impact. The company uses high-quality, recyclable plastics for many items, ensuring they are BPA-free and suitable for recycling at designated facilities. Bamboo is featured in a dedicated range of products, such as cutting boards and utensils, offering a renewable alternative to traditional materials. Silicone, valued for its durability and non-stick properties, is employed in kitchen tools like spatulas and baking mats, further reducing the need for disposable alternatives. In packaging, Joseph Joseph is actively transitioning to minimal and recyclable options, with ongoing efforts, as of 2023, to eliminate components and reduce in outer by shifting to paper-based and other eco-friendly materials to enhance recyclability across its product lines. By 2023, the company had made significant progress in reducing in outer , aligning with broader goals to lower . The firm's strategy emphasizes longevity and a approach, designing items for extended use rather than frequent replacement. Replacement parts are available for select products, such as bin components and filters, allowing consumers to repair rather than discard items. This model promotes and reduces overall waste, supporting principles that aim to minimize throughout the product's life. To address , Joseph Joseph optimizes and shipping processes to conserve and resources. The company focuses on efficient global distribution to lower emissions associated with transportation. Additionally, partnerships with organizations like Sedex help ensure sustainable sourcing practices in the , prioritizing environmentally responsible suppliers.

Ethical Practices

Joseph Joseph maintains rigorous supply chain oversight through its membership in Sedex, a leading global ethical trade organization dedicated to advancing responsible business practices by auditing suppliers on key areas such as , health and safety, and environmental standards. This membership enables the company to collaborate with suppliers worldwide to identify and address potential risks, ensuring compliance with international ethical benchmarks across its global production network. In line with and labor principles, Joseph Joseph enforces strict adherence to global standards in its factories, explicitly prohibiting child labor, forced labor, and any form of exploitation. Suppliers are required to undergo regular third-party ethical audits, often aligned with Sedex's SMETA , which evaluates working conditions, worker welfare, and . Following these audits, the company analyzes findings, engages in direct discussions with suppliers to resolve issues, and implements remediation plans, including awareness training to prevent modern risks. The company demonstrates community engagement by supporting UK design education, notably through its long-term sponsorship of New Designers, an annual exhibition showcasing emerging talent from British design schools and fostering innovation in . Joseph Joseph also publishes annual Modern Slavery Statements, providing transparent reporting on ethical metrics such as audit outcomes, supplier compliance rates, and risk assessments, which underscores its commitment to accountability in . These ethical practices contribute to the company's broader recognition, including the Queen's Award for Enterprise in in 2017, which highlights excellence in global business operations encompassing sustainable and responsible .

References

  1. https://us.josephjoseph.com/pages/our-story
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  9. https://www.crunchbase.com/person/richard-joseph-875e
  10. https://eu.josephjoseph.com/pages/our-story
  11. https://foodism.co.uk/columns/joseph-joseph-founder/
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