Sundial Brands, a division of Unilever, launched a collection of eleven new products under the brand name "MADAM by Madam C. J. Walker" and sold exclusively at Walmart. These products replace the line that was launched on March 4, 2016, by Sundial Brands, a skincare and haircare company, in collaboration with Sephora in honor of Walker's legacy.

Sundial Brands, a skincare and haircare company, launched a collection of Madam C. J. Walker Beauty Culture in collaboration with Sephora in honor of Walker's legacy. The line comprised four collections focused on using natural ingredients to care for different hair types.