Madam Walker meticulously developed and refined her hair care products, focusing on remedies for scalp conditions and hair loss. She actively sought feedback from customers and agents to improve her formulations.

Madam Walker pioneered a direct sales approach, traveling extensively to sell her products door-to-door. She provided personalized demonstrations of how to use her products, building trust and rapport with customers.

Madam Walker established a national network of sales agents, providing employment opportunities for thousands of African American women. She empowered her agents to become independent entrepreneurs, offering training and support.

Madam Walker used advertising effectively to promote her products and brand. She placed advertisements in Black newspapers and magazines, reaching her target audience directly. She also used her own image and story to inspire and motivate customers.

Madam Walker emphasized training and education for her sales agents, equipping them with the knowledge and skills they needed to succeed. She established beauty schools and training programs to ensure that her agents were knowledgeable about hair care techniques and business practices.