This period saw Sarah move to St. Louis and then starting her career as a Poro Agent, absorbing the fundamentals of hair care sales and product knowledge.

Madam Walker traveled throughout the Southern states, laying the foundation for her business by establishing initial customers and recruiting agents.

Madam Walker established Lelia College in Pittsburgh, marking a shift towards a formalized business structure and training center.

Moving the headquarters to Indianapolis allowed Madam Walker to centralize production, distribution, and training, driving nationwide growth.

Madam Walker expanded her reach to major cities along the East Coast, establishing a presence in New York City and other key markets. Her business also expanded to the Caribbean and potentially other international locations.