Black entrepreneurs, especially women, received limited coverage in mainstream media outlets. Early mentions of Madam Walker were likely localized and primarily within the Black press.

The rise of Black newspapers and magazines like The Chicago Defender and The Crisis provided a platform for showcasing Madam Walker's success and promoting her products to a targeted audience. These publications highlighted her entrepreneurial achievements and philanthropic contributions.

As Madam Walker's wealth and influence grew, she began to garner attention in mainstream newspapers and business publications. This recognition reflected her unprecedented success as a Black entrepreneur.

Following her death, obituaries and articles celebrated Madam Walker's life and accomplishments. The media often portrayed her as a self-made millionaire and a role model for African American women, solidifying her legacy as a pioneering figure.