African American women often faced challenges with hair care due to limited access to products and services tailored to their needs. Common hairstyles included braids, wraps, and attempts to straighten hair using rudimentary methods. Scalp conditions and hair loss were prevalent concerns.

Hair straightening techniques became more popular among African American women as a way to conform to prevailing European beauty standards. Madam Walker's products and methods offered a relatively safe and effective way to achieve this look.

Madam Walker promoted a more nuanced approach to beauty, emphasizing healthy hair and scalp care. Her products and techniques helped African American women achieve a polished and refined appearance, while also addressing their specific hair care needs.

Beauty standards continued to evolve in the African American community, with a greater emphasis on embracing natural hair textures and styles. Madam Walker's legacy remains significant as a pioneer who helped shape the beauty industry and empower Black women.