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Michael Gracey
Michael Gracey
from Wikipedia

Michael Gracey is an Australian filmmaker. He is best known for directing the films The Greatest Showman and Better Man.

Key Information

Early life and career

[edit]

Gracey grew up in Melbourne – in Carlton then Kew – then started working in visual effects and music videos before making his reputation in advertising, gaining a name for himself with his Christmas commercials in the UK and US.[1]

Gracey worked for two years at animation and visual effects studio Animal Logic from 1994 to 1996 as an animator and visual effects compositor.[2] He left the company to work at Complete Post, during which time Gracey met and began working with director Baz Luhrmann, who invited him to work on Moulin Rouge!. "We worked on what we called 'visual scrapbooks'," Gracey told shots.net. "Baz would shoot some footage of Nicole Kidman singing or something and we'd do little mock-ups, and cut mood reels together."[3]

Career

[edit]
Gracey at the premiere of The Greatest Showman Australian

Gracey made his feature directorial debut in 2017 with The Greatest Showman starring Hugh Jackman as P. T. Barnum.[4][5]

Gracey was also slated to direct an adaptation of manga series Naruto,[6] but was replaced by Destin Daniel Cretton,[7] and an adaptation of the novel Daughter of Smoke and Bone,[8] which fell in development hell.

In 2022, Gracey directed a short film for Tourism Australia, G'Day, starring Rose Byrne and Will Arnett, with cameos from Hamish Blake & Andy Lee.[9] The commercial is the salient feature of the 'Come and Say G’day' campaign.[10]

Gracey is a member of the Australian production company: FINCH.[11]

Gracey directed the Robbie Williams biopic Better Man.[12]

Gracey is COO of the recently formed entertainment company Gracey&CO. He is doing this alongside his sister Cassandra Gracey, who has had a successful career in the Music Industry managing the likes of Ellie Goulding, Rita Ora and Simon Cowell's recently formed band December 10 - who formed off the back of his Netflix documentary "Simon Cowell: The Next Act."

Filmography

[edit]

Visual effects

Year Title Notes
1997 Amy Digital artist
1998 The Genie from Down Under Visual effects artist (6 episodes)
2001 Cubbyhouse Digital compositor
2002 Double Vision
2003 Ned Kelly Digital compositor – Complete Post
Visual effects supervisor – Complete 2003 Post
2005 The Magician Visual effects supervisor

Director

Year Title Director Producer Writer Notes
2017 The Greatest Showman Yes No No
2021 Pink: All I Know So Far Yes Yes Yes Documentary film
2024 Better Man Yes Yes Yes

Executive producer

Year Title Notes
2019 Rocketman Originally attached to direct the film before being replaced by Dexter Fletcher
2023 Ladybug & Cat Noir: The Movie Also song lyrics

Special thanks

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Michael Gracey is an Australian , , and artist, born on 6 January 1976 in , best known for directing the musical biopics (2017) and Better Man (2024). Gracey began his career in the mid-1990s working in and at in from 1994 to 1996, where he honed his skills in and . He later contributed to films such as Moulin Rouge! (2001), Double Vision (2002), and (2003), collaborating with director on the former. Transitioning into directing, Gracey gained prominence in music videos and commercials, helming spots like Evian's "Roller Babies" (2008) and Apple's "I Made a Mixtape for You" (2025), as well as videos for artists including Pink's "Walk Me Home" (2019) and Gabriella Cilmi's "On a Mission" (2010). His feature film debut came with , a musical drama starring as , which grossed over $435 million worldwide and earned Academy Award nominations for Best Original Song. Gracey executive produced the Elton John biopic Rocketman (2019) and directed the documentary P!nk: All I Know So Far (2021). His second feature, Better Man, a surreal biopic of with the singer portrayed as a CGI chimpanzee, premiered at the 2024 , received critical acclaim for its innovative style, and was released theatrically in late 2024 and early 2025. In July 2025, Gracey announced plans to direct and produce a stage musical about opera singer .

Early life

Childhood and family background

Michael Gracey was born and raised in , , initially in the suburb of Carlton before the family moved to . He grew up in a music-loving household with four siblings, where their mother played and guitar and taught music at a school for disabled children, instilling an appreciation for expression and communication. All five Gracey children learned musical instruments, with Gracey himself playing the during his childhood in the 1980s. Gracey’s father, a tech-savvy , co-founded a company in that developed the digital compositing software in the early 1990s, an industry-standard tool for that exposed the young Gracey to cutting-edge image manipulation technology from an early age. This familial immersion in both music and digital innovation, combined with ’s vibrant cultural scene—including frequent family outings to productions like and viewings of classics such as Mary Poppins and —sparked his early fascination with animation and filmmaking during the 1980s and 1990s. This interest in would later influence his career trajectory toward storytelling through song and visuals.

Education and early influences

Gracey attended , a Jesuit school in , , where he graduated in 1994. During his school years, he developed an interest in and through self-taught practices, often experimenting with sketches and basic techniques inspired by his surroundings. In 1994, during a from his schooling, Gracey joined , Australia's pioneering animation and studio in , as his first professional experience in the field; this period solidified his passion for by immersing him in cutting-edge digital workflows. He graduated from that year and continued at until 1996. His family's early access to advanced technology, provided by his father's pioneering work in developing the image manipulation system, further equipped him with foundational technical skills in digital compositing. Key early influences included exposure to musical theatre at home, where his mother's enthusiasm for performance and dance instilled a love for through motion, blending seamlessly with the technical prowess he observed from his father's innovations in image manipulation. These elements converged to shape his creative direction, leading him to pursue during a time when advancements in digital effects, such as CGI integration in , were revolutionizing the industry and opening new possibilities for visual narrative.

Career

Beginnings in animation and visual effects

Gracey began his professional career in and at the age of 18 in 1994, during a from his education, when he joined the Australian studio as its youngest animator and visual effects compositor. This entry-level role marked his initial immersion in the burgeoning digital effects industry, where he quickly adapted to the technical demands of the field. Over the next two years, until 1996, Gracey contributed to various early Australian visual effects projects at , honing his expertise in and techniques amid the studio's pioneering work in digital tools. His hands-on involvement exposed him to , such as early software for layering and integrating visual elements, allowing him to build a foundational portfolio in design that emphasized precision and innovation. By the end of his tenure, Gracey had transitioned from junior tasks to identifying broader creative opportunities, particularly in commercials, which laid the groundwork for his evolution into directing. This period solidified his technical proficiency and sparked his interest in blending with .

Work in and

Gracey began his directing career in the early with , leveraging his background in to create visually dynamic narratives. His debut for 1200 Techniques' "Karma (What Goes Around)" (2002) marked a breakthrough, earning an ARIA Award for Best Video and leading to his signing with the Partizan for commercial work. Subsequent videos, such as ' "" (2003), Natasha Bedingfield's "" (2004), Alesha Dixon's "The Boy Does Nothing" (2008), and Gabriella Cilmi's "On a Mission" (2010), showcased his ability to blend innovative visuals with , often incorporating choreographed sequences and surreal elements. Transitioning to advertising, Gracey directed high-profile commercials starting around 2005, focusing on international brands and emphasizing spectacle through integrated VFX and live-action. Notable early works include the "Dance" flash mob at (2009), which captured a spontaneous to promote connectivity, and the "Roller Babies" campaign, featuring infants roller-skating in a whimsical urban setting. Other projects, such as the "Tokyo Hotel" spot with (2010) and the "Race" commercial, highlighted his narrative flair in short-form content, often produced through Partizan in collaboration with global agencies. These efforts built his reputation for creative fusion of practical effects and digital enhancements, earning accolades like a Lions Grand Prix for the ad and multiple for direction. From the late through the mid-2010s, Gracey's work centered on international campaigns, initially based in before relocating between , , and to accommodate shoots across and the . This period culminated in music-related projects like the music video for P!nk's "Walk Me Home" (2019), which transformed a into a dreamlike noir sequence, and his direction of P!nk: All I Know So Far (2021), incorporating concert footage and behind-the-scenes elements to explore her touring life. His approach consistently prioritized emotional resonance and visual innovation in these short-form pieces, setting the stage for longer narratives.

Transition to feature films

Gracey, an Australian director with no prior experience, faced significant hurdles breaking into Hollywood, particularly for a high-risk genre like the musical. As a first-time filmmaker from outside the U.S. industry, he had to surpass standard expectations to secure opportunities, compounded by the geographical distance from major studios. Pitching proved challenging; he landed his breakthrough project partly due to a misconception that he personally knew star , stemming from shared Australian roots and a commercial he directed. Financing original musicals added further obstacles, as Hollywood had not produced one in over two decades, requiring persistent development through multiple script iterations and studio greenlights. His feature debut came with (2017), a musical biopic about circus showman , starring in the lead role alongside and . The project spanned seven years of development, involving extensive revisions to transform an initial concept into an original score-driven narrative, ultimately greenlit by 20th Century Fox. Gracey's background in music videos and equipped him to handle the film's elaborate song-and-dance sequences, blending theatrical spectacle with cinematic flair. Following this success, Gracey served as an on the biopic Rocketman (2019), contributing to its production after originally being attached to direct the project. His involvement bridged his work on musical biopics, leveraging his expertise in fantastical performance sequences. Gracey returned to directing with Better Man (2024), another biographical musical chronicling the life of British pop star , featuring innovative visual effects that depict the protagonist as a CGI monkey to symbolize his self-perception as a "performing monkey" in the industry. Starring as Williams' physical performer and Williams himself providing voice and vocals, the film premiered at the 2024 and was screened at the in September 2024.

Recent projects and theatre

Following the success of his feature film Better Man (2024), which earned critical acclaim and multiple awards, Michael Gracey expanded his portfolio into short-form narratives and stage production. In 2022, Gracey directed the short film G'Day for , a whimsical live-action adventure featuring a souvenir voiced by and a toy koala voiced by , designed to promote Australian through vibrant visuals of iconic landmarks and natural wonders. The film, produced by , garnered over 19 million views and highlighted Gracey's ability to blend with live-action for engaging . In 2025, Gracey helmed the campaign for , the UK's leading charity, titled . The poignant narrative short, set to Bonnie Tyler's "," depicts a young boy's frustration in temporary accommodation, using everyday scenes to underscore the emotional toll of housing instability on families during the holidays. Produced by Partizan and , the campaign aimed to raise awareness and funds, emphasizing Shelter's support for 84,240 families trapped in temporary accommodation that . Marking his debut in theatre, Gracey announced in July 2025 that he had secured rights to develop a biographical stage musical about opera legend , with the endorsement of Pavarotti's widow, Nicoletta Mantovani. As director and producer, Gracey plans to incorporate Pavarotti's iconic arias into a exploring the tenor's rise to fame, personal life, and cultural impact, with a targeted premiere in London's West End. This project builds on Gracey's expertise in musical storytelling, transitioning his cinematic vision to live performance. Gracey received the 2025 AACTA Award for Best Direction in for Better Man, contributing to the film's total of nine wins and underscoring his recent achievements in biographical musicals.

Personal life

Family and relationships

Michael Gracey grew up in a music-loving household in with four siblings, where family traditions such as an annual Day concert continue to foster close ties among them. His sister Cassandra, with whom he shares roots from their Melbourne upbringing, has publicly expressed pride in his filmmaking achievements. Gracey is married to Nepomnyashaya, with whom he has attended events including the 2024 European premiere of Better Man. There are no public reports of children as of 2025. The family's influence on his career persists, particularly through his father's legacy in ; Gracey's father, a , co-developed pioneering digital software like the system in , shaping Gracey's early motivations in the industry. For work, Gracey resides primarily in Los Angeles but balances commitments by returning to to maintain family roots in .

Interests and philanthropy

Gracey developed an early and enduring passion for , influenced by his mother's enthusiasm for the genre and live performances during his childhood in . This interest has persisted personally, with Gracey citing classic musical films such as Mary Poppins, , , and as favorites that continue to inspire him. He has expressed a similar affinity for , which informs his creative worldview and has shaped endeavors like his development of a biographical stage musical about . Beyond theatre, Gracey harbors a deep fascination with innovative visual effects (VFX) and , viewing them as extensions of performance and motion akin to dance. This passion traces back to his formative years experimenting with as a teenager, where he began shooting personal short films, and has led him to continually explore for in his downtime. In philanthropy, Gracey has contributed his directorial talents to charitable causes, particularly those addressing social issues through impactful campaigns. In 2025, he helmed Shelter's Christmas advertisement, a poignant film adaptation of Bonnie Tyler's "" that spotlights the plight of over 84,000 families trapped in temporary accommodation amid the UK's homelessness crisis. He has also supported Australian film development initiatives via his involvement with the Australian Academy of Cinema and Television Arts (AACTA), including participation in talent incubators and industry showcases that promote emerging filmmakers.

Filmography

Feature films

Michael Gracey's directorial debut in feature films was (2017), a musical biopic chronicling the life of showman , starring in the lead role alongside and . The film became a global success, grossing over $471 million worldwide against a budget of $84 million. Gracey also directed the documentary P!nk: All I Know So Far (2021), an intimate behind-the-scenes look at the singer's life and her 2019 world tour. His second narrative feature, Better Man (2024), is a semi-biographical depicting the rise, fall, and resurgence of British pop star , innovatively portraying the singer as a CGI to symbolize his self-perception. The film features Williams' actual hits and narration, with actor providing for the lead role. As of November 2025, Gracey has directed three feature films, though he contributed as an to the biopic Rocketman (2019).

Music videos and shorts

Gracey began directing music videos in the early 2000s, establishing his reputation for visually inventive storytelling that blended and live-action elements drawn from his background. His early works include:
  • "Karma" for 1200 Techniques (2002)
  • "Innocent Eyes" for (2003)
  • "Shape" for (2003, co-directed with Pete Commins)
  • "My Love Is A " for Sennett (2003)
  • "Your Game" for (2004)
  • "Unwritten" for (2004)
  • "Call My Name" for (2005)
  • "The Boy Does Nothing" for (2008, co-directed with Pete Commins and Annie Beauchamp)
  • "On a Mission" for (2010)
  • "Walk Me Home" for P!nk (2019), featuring a dreamlike that complemented the song's introspective tone
Transitioning toward short-form content in the 2020s, Gracey directed G'day (2022), a nine-minute animated short for that follows a plush kangaroo's adventure to promote travel, earning acclaim including Best Animation Short at the International . He has also helmed various commercial shorts, such as Evian's "Roller Babies" (2009), a viral spot using CGI babies roller-skating to highlight the brand's purity; Apple's "I Made a for You" (2025), a 12-minute musical for shot on iPhone 16 Pro evoking 1990s nostalgia; ' musical extravaganza (2022), transforming showrooms into film sets; and ' "The Greatest Show at Home" Christmas campaign (2024), evoking theatrical spectacle for holiday grocery promotion. These works up to 2025 continue to showcase his expertise in concise, high-impact visual narratives.

Awards and nominations

Film awards

Gracey received his first major recognition as a feature film director for Better Man (2024), which earned him the Best Director award at the 65th AACTA Awards in 2025. The film also secured the Best Film prize at the same ceremony, contributing to its nine total wins from 16 nominations, highlighting Gracey's innovative direction of the biographical musical. Additionally, Better Man won Best Direction in Film for Gracey at the 14th AACTA International Awards, where it also won for Best Film, underscoring the project's international appeal despite its Australian production roots. In contrast, Gracey's debut feature (2017) achieved substantial commercial success as one of the highest-grossing live-action musicals, earning over $435 million worldwide, but did not yield major individual directing awards for him, though he won the Truly Moving Picture Award for his direction. The film received nominations including Best Motion Picture – Musical or Comedy at the and Best Action or Adventure Film at the (which it won), though Gracey was not personally nominated in directing categories. Overall, Gracey's two feature films have accumulated more than five nominations and two directing wins centered on Better Man.
YearAwardCategoryFilmOutcome
2017Truly Moving Picture AwardTruly Moving PictureThe Greatest ShowmanWin (director)
2018Best Motion Picture – Musical or ComedyThe Greatest ShowmanNomination (film)
2018Best Action or Adventure FilmThe Greatest ShowmanWin (film)
2025Best DirectorBetter ManWin
2025Best FilmBetter ManWin (film)
2025Best Direction in FilmBetter ManWin
2025Best FilmBetter ManWin (film)

Other recognitions

Gracey earned early recognition in the advertising industry during the 2000s and 2010s for his innovative commercials, securing three Lions at the Cannes Lions International Festival of Creativity and two . Notable among these was a Silver Award for Direction for the 2016 Cillit Bang spot "The Mechanic," praised for its inventive visual storytelling. His work often highlighted seamless VFX integration, as seen in acclaimed campaigns like "Roller Babies" and the flashmob event, which contributed to his reputation for blending spectacle with narrative depth. In music videos, Gracey directed projects for artists including P!nk, such as "Walk Me Home" (2019), though specific award nominations in this category remain limited in public records. His advertising successes, including high-profile spots for brands like Sainsbury's and McDonald's, garnered additional honors such as D&AD Yellow Pencils and Golds at The One Show, underscoring his versatility in short-form directing. More recently, in 2025, Gracey's commercial campaigns continued to receive acclaim, with the Allianz Australia "Care You Can Count On" film winning Gold for Animation in Commercials at the Australian Effects and Animation Festival (AEAF) Awards, emphasizing his ongoing expertise in VFX-driven storytelling. For shorts, his 2023 Tourism Australia animation "G'day" earned Best Animation Short at the LA International Film Festival and Best Advertising - Commissioned at Animayo 2024, further demonstrating his impact beyond features. Overall, Gracey's non-feature work has amassed over 20 awards across and shorts, reflecting his pioneering use of to enhance emotional and visual impact in concise formats. His profile in these areas was notably elevated by successes in feature films, allowing broader opportunities in commercial directing.

References

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