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Mitchell Hooper
Mitchell Hooper
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Mitchell Hooper (born 29 September 1995) is a Canadian strongman and kinesiologist. He secured 1st place at the 2023 World's Strongest Man competition in Myrtle Beach, South Carolina, where he also became the first Canadian to win the title of World's Strongest Man.[4][5] He is also the winner of 2023, 2024 and 2025 Arnold Strongman Classic events.[6][7] In 2023, he became the fourth person to win both the World's Strongest Man and Arnold Strongman Classic competitions in the same year. As of the 2024 strongman season, Hooper is the only athlete to have won the World's Strongest Man, Arnold Strongman Classic, Rogue Invitational, and Strongest Man on Earth competitions.

Key Information

Early life and career

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Hooper has a degree in human kinetics from the University of Guelph and a masters in clinical exercise physiology from the University of Sydney.[8][1] He worked as a coach for the KW Titans and now runs his own kinesiology clinic in Barrie.[3]

Prior to his strongman career, Hooper competed in sports including marathon running, bodybuilding, and powerlifting. He initially planned to train for strongman simply as a way to understand his clients who intended to pursue strength training; he considered quitting the sport before receiving a reserve invite to the 2022 World's Strongest Man.[9]

Strongman

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Hooper rose to prominence in the 2022 World's Strongest Man contest, where he won his qualifying group, beating veteran strongman Brian Shaw. He finished in 8th place in his first WSM Final, in what was also his first ever full international strongman contest.[10] Following this success, he was coached by former competitor Laurence Shahlaei and placed third in both the 2022 Shaw Classic and Rogue Invitational.[11][12] He also won two shows in 2022: the Giants Live World Tour Finals and the Arnold UK.

In 2023, Hooper won the Arnold Strongman Classic and the World's Strongest Man competition, defeating former champions Brian Shaw, Oleksii Novikov and reigning 2-time World's Strongest Man Tom Stoltman.[6][13] He is the fourth person to win these two premier events in the same year, following Brian Shaw, Žydrūnas Savickas and Hafþór Júlíus Björnsson. Hooper continued his podium streak throughout the summer of 2023 and finished 2nd to Brian Shaw at the Strongest Man on Earth competition.[14] He followed that up with a 3rd place in the Giants Live World Tour Finals and a week later he won the Rogue Invitational.[15][16]

In 2024, Hooper won the Arnold Strongman Classic for back to back titles. He scored 52 points from a possible 55 and won 3 events. 2 weeks later, he won the Arnold UK in Birmingham. At the World's Strongest Man in May, Hooper finished 2nd to Tom Stoltman tearing the caluses of both his hands in the first event of the final. In July, Hooper won the Giants Live Strongman Classic. At the show he broke the axle press world record with a 218kg lift. He also broke the wrecking ball hold world record. He then won the Strongest Man on Earth in August, which was considered the heaviest competition of the year. Hooper then won 3 Giants Live shows in a row, the World Open in Birmingham, the US Strongman Championship in Las Vegas and the World Tour Finals in Glasgow, becoming the only strongman to win all international Giants Live shows in the same year. Hooper finished the year winning the Rogue Invitational ahead of Hafþór Björnsson and Tom Stoltman. With wins in 8 out of 9 international contests as well as world records in the axle clean and press, keg toss, and replica Dinnie stone carry, Hooper suggested that his 2024 season was among the greatest in strongman history.[17]

In 2025, Hooper won the Arnold Strongman Classic for the third time in a row. In May, Hooper came 3rd at the World's Strongest Man continuing his podium streak. After finishing 7th at the Giants Live Strongman Classic, Hooper decided to take a break to heal from injuries.

Personal life

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Hooper was married to Ashley Hooper and together they had a daughter, Payton, in March 2024.[18] He is expecting his second daughter from Ashley in October 2025.

In May 2025, Hooper was publicly accused by Ashley of infidelity with her best friend and bridesmaid during both of her pregnancies in 2023/24 and 2025.[19] The revelation sparked widespread backlash, particularly because just six months earlier, Hooper had openly criticized fellow strongman Luke Stoltman for engaging in extramarital affairs.[19]

Other Pursuits

[edit]

Hooper has been outspoken regarding mental health throughout his career, discussing his own challenges with depression. He has publicly discussed his time in therapy and encouraged fans to seek help for mental health.[20]

Personal records

[edit]

Strongman:

  • Deadlift (with deadlift suit and figure 8 straps) – 475 kg (1,047 lb) (2021 Excalibur Max Deadlift Competition)
  • Deadlift (raw with straps) – 442.25 kg (975 lb) (2024 Rogue Invitational)
  • Elephant bar Deadlift (raw with straps) – 449.5 kg (991 lb) (2025 Arnold Strongman Classic)
  • Axle Bar Deadlift with wheels (for reps) (with deadlift suit and straps) – 360 kg (794 lb) x 8 reps (2024 Giants Live Strongman Classic) (Joint-World Record)[21]
  • Axle press (using split jerk technique) – 218 kg (481 lb) (2024 Giants Live Strongman Classic) (World Record)[22]
  • Apollon Wheels (for reps) – 181.4 kg (400 lb) x 5 reps (2024 Arnold Strongman Classic)
  • Log press – 210 kg (463 lb) (2024 Strongman Open/ World Log Lift Challenge)
  • Super Yoke – 500 kg (1,102 lb) for 10 m (33 ft) in 5.70 secs (2022 Arnold UK) (World Record)[23]
  • Timber carry (raw grip) – 400 kg (882 lb) for 10.7 m (35 ft) in 7.10 secs (2024 Arnold Strongman Classic)
  • Manhood Stone (Max Atlas Stone) – 250 kg (551 lb) over 4 ft (48 in) bar
  • Atlas Stones (heavy set) – 120–200 kg (265–441 lb) in 25.74 secs (2022 Arnold UK)
  • Inver Stones (hitching post setup) – 125–191 kg (276–421 lb) in 27.37 secs (2022 Rogue Invitational)
  • Húsafell Stone replica sandbag – 181.5 kg (400 lb) for 68.58 m (225.0 ft) (2022 Rogue Invitational)
  • Dinnie Stones (with Rogue replicas) – 333 kg (734 lb) for 12.60 m (41.3 ft) (2024 Arnold Strongman Classic) (World Record)[24]
  • Keg toss – 15 kg (33 lb) over 7.76 m (25 ft 512 in) (2024 World's Strongest Man) (former joint-world record)
  • Weight over bar – 25.5 kg (56 lb) over 4.88 metres (16 ft 0 in) (2022 Rogue Invitational, record breakers)
  • Wrecking ball hold – 267 kg (589 lb) for 118.72 seconds (2024 Giants Live Strongman Classic) (former world record)
  • Medley – 453.5 kg (1,000 lb) yoke for 15m course into 163 kg (359 lb) log x 3 reps in 32.69 seconds (2022 Rogue Invitational) (World Record)[25]

Training:

  • Deadlift (with deadlift suit and figure 8 straps) – 456 kg (1,005 lb)
  • Deadlift (raw with straps) – 432 kg (952 lb)
  • Squat (raw with wraps) – 392.5 kg (865 lb) and 375 kg (827 lb) x 2 reps
  • Bench press (raw with elbow sleeves) – 227 kg (500 lb) x 2 reps
  • Log press – 213 kg (470 lb)

Competitive record

[edit]

Winning percentage: 59.26%
Podium percentage: 92.59%

1st 2nd 3rd Podium 4th 5th 6th 7th 8th 9th 10th Total
International competitions 16 4 5 25 0 0 0 1 1 0 0 27

Filmography

[edit]

Television

[edit]
Year Title Role Notes
2022–2025 World's Strongest Man Himself – Competitor
2026 Battle of the Beasts Himself – Competitor

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Mitchell Hooper (born September 29, 1995) is a Canadian competitor and exercise physiologist renowned for his dominance in the sport, including winning the title as the first Canadian to do so. Standing at 6 feet 4 inches (1.93 m) and competing at around 320 pounds (145 kg), Hooper transitioned to after a diverse athletic background that included , , marathon running, at the , , and men's physique competitions. Born in , , he earned a in human kinetics from the and a in clinical from the , and works as an clinician, applying his expertise to optimize training and recovery in elite strength sports. Hooper's professional strongman career began in 2021, marked by a rapid rise with a world-record 475 kg (1,047 lb) deadlift that year and an eighth-place finish at the 2022 World's Strongest Man. His 2023 breakthrough included victories at the Arnold Strongman Classic and World's Strongest Man, followed by a string of 24 consecutive podium finishes through 2024. In 2024, he secured wins at the Strongest Man on Earth, Rogue Invitational, Arnold Strongman Classic (his second consecutive), and Giants Live Strongman Classic, setting multiple world records along the way. Extending his Arnold streak to three in 2025, Hooper placed third at that year's World's Strongest Man and won the Rogue Invitational, solidifying his status as one of the sport's top athletes with exceptional technique, endurance, and versatility across events like log presses, deadlifts, and stone loading.

Early life and education

Upbringing and family

Mitchell Hooper was born on September 29, 1995, in the area of , , and raised in the nearby community of . Hooper was raised in a supportive family household near , where his mother, an avid marathon runner, inspired his initial interest in physical endurance and outdoor activities. Early exposure to sports came through local community programs and teams; as a child, he excelled in hockey during elementary at Forest Hill Public School, leading his low-level rep league team in points, goals, and penalty minutes. His early hobbies also included , for which he trained under renowned coach Sean Foley, and transitioned into team sports like and in high school, building a strong physical foundation through these pursuits.

Academic and early professional background

Hooper earned a in human kinetics from the , graduating circa 2017 after participating in the university's varsity football program. Following his undergraduate studies, he pursued a in clinical exercise physiology at the , which he completed in 2019. His graduate work emphasized practical applications in exercise science, including methodologies for and athlete development. Upon returning to , Hooper took on the role of head strength and conditioning coach for the , a professional basketball team in the based in Kitchener-Waterloo. In this position, he focused on enhancing player performance and injury prevention through tailored training programs. Later, he established Longevity Nexum, his own clinic in , , specializing in injury rehabilitation, exercise prescription, and athlete training services. Hooper's academic foundation in directly informed his innovative approaches to training, emphasizing and recovery strategies.

Athletic career before strongman

Endurance and bodybuilding pursuits

Prior to focusing on strength sports, Mitchell Hooper pursued running in the mid-2010s, completing multiple full marathons as part of his effort to build while managing his weight. He ran his first marathon in in 2016, achieving a personal best time of 3 hours and 24 minutes while weighing approximately 220 pounds, having progressed from 10K races to the full distance within six months. This phase emphasized high-volume cardio training to enhance aerobic capacity and overall , allowing him to consume more calories without excessive fat gain. Hooper transitioned into around 2015, competing in a Men's Physique contest in , , to develop a lean, aesthetic physique. At the time, his training regimen combined high-volume resistance exercises with continued cardio elements, maintaining a body weight between 220 and 240 pounds to support muscle growth and definition. These pursuits were driven by Hooper's desire to cultivate discipline and comprehensive fitness, drawing from his academic background in , including a bachelor's in human kinetics from the . His endurance foundation from this era later contributed to improved recovery capabilities in .

Entry into powerlifting and strength sports

Hooper transitioned to during his master's studies in clinical at the , where he relocated from around 2018 to pursue the program. Seeking to build maximal strength after years focused on and , he joined a local strength in , marking the beginning of his competitive entry into the sport. His first sanctioned powerlifting competition occurred on June 1, 2019, at the Australian Powerlifting Union's New South Wales State Championships in the open division superheavyweight class, where he achieved a raw total of 792.5 kg across the squat, bench press, and deadlift, securing first place. This debut performance demonstrated his rapid adaptation to the demands of the sport, influenced by mentorship from local coaches such as Mitch Mayhew at the gym, who provided guidance on foundational lifting techniques. Hooper applied insights from his academic research in exercise physiology to refine his approach, optimizing biomechanics for the squat, bench press, and deadlift through evidence-based adjustments in form, recovery, and programming. By late 2019, Hooper progressed to the Powerlifting Union National Championships on November 7, where he again totaled 830 kg raw and claimed the title, establishing himself as a regional standout. Although he primarily competed raw during this period, his training incorporated elements that prepared him for more advanced federations. No equipped competitions are recorded in his early career, but his focus remained on building a strong base through consistent progression. Parallel to his competitive gains, Hooper underwent a significant physical transformation, bulking from approximately 220 lb during his marathon running phase to over 280 lb (127 kg) by tailoring and protocols informed by his background, emphasizing sustainable calorie surpluses and resistance training volume. This shift not only supported his totals but also positioned the discipline as a foundational gateway to events beginning in 2021.

Strongman career

Breakthrough and early competitions

Hooper transitioned to strongman competitions in 2021 while completing his master's degree in , securing an early victory at New South Wales's Strongest Man with dominant performances in and farmer's walk events. His professional debut came in 2022, a year defined by rapid success on the international stage. Competing as a , Hooper claimed wins at the Arnold Strongman Classic UK and the World Tour Finals, while earning runner-up finishes at the World Open and the Strongman Classic, demonstrating exceptional consistency across multiple events. At the , Hooper qualified for the finals and finished eighth overall, a strong showing that highlighted his potential against established competitors like and . The 2023 season marked Hooper's breakthrough, as he became the first Canadian to win the title at the event in . His victory was propelled by standout performances, including a top finish in the max where he lifted 472.5 kilograms (1,041.7 pounds) and strong showings in the log press, contributing to points leads in eight of twelve events. Following his Australian studies, Hooper relocated to his home province of , , to train under specialized strongman coaching at facilities like Athletic Kulture in , optimizing his preparation for elite competition. This move coincided with key sponsorship deals, including a prominent partnership with , which supported his equipment needs and event participation. During this early phase, Hooper also set multiple world records in lifts such as the log press.

Major titles and world records

Mitchell Hooper has established himself as one of the premier strongmen of his era through a series of high-profile victories in elite competitions. He captured the title in 2023, defeating a field that included defending champion , and repeated the feat in 2024 with a dominant performance that included a world-record axle press. In 2025, Hooper achieved a historic at the , becoming only the third athlete to win the event three consecutive times, further solidifying his legacy with standout efforts in stone loading events that have become crowd favorites for their precision and power. Beyond the Arnold series, Hooper's resume includes the crown, marking the first victory for a Canadian competitor in the competition's history and sparking increased interest in sports across . By the end of , he had amassed 15 international wins out of 26 events entered, reflecting a career win rate of approximately 59%, alongside multiple triumphs, including the 2022 World Tour Finals and a perfect 4-for-4 record in events such as the Strongman Classic and World Tour Finals. Hooper's record-breaking lifts underscore his technical mastery and raw strength. In 2024, he set the all-time in the axle press with a lift of 218 kilograms (480 pounds) at the Strongman Classic, surpassing previous marks and demonstrating exceptional overhead pressing ability. His progression in the max log press has also been remarkable, culminating in a personal best of 213 kilograms (469.5 pounds) in , contributing to his overall event dominance and influencing strategic approaches in subsequent competitions.

2024–present developments

In 2024, Mitchell Hooper achieved a runner-up finish at the competition, marking his second consecutive year in the top two after his 2023 victory. He dominated the World Tour, securing victories in all four events he entered, including the World Open, Strongman Classic, USA Strongman Championships, and World Tour Finals, with podium finishes in eight out of nine individual events across these contests. These successes highlighted his versatility and consistency in high-profile international competitions. The 2025 season brought a mix of triumphs and setbacks for Hooper. He claimed his third consecutive title in March, solidifying his status as a dominant force in the event with a score of 52 out of 55 points and wins in three disciplines. At the in May, he earned a , finishing third overall with 43.5 points. However, accumulated injuries led to his withdrawal from the Strongest Man on and the broader in July, events where he had previously excelled. In mid-2025, Hooper announced his first extended , opting for a prolonged off-season after competing in 26 events over three years to prioritize recovery from ongoing physical strain. This decision allowed him to focus on rehabilitation without the immediate pressure of competition schedules. He returned later in the year for the in November, where he won overall. Concurrently, in March 2025, Hooper collaborated with engineers at the University of Texas at Austin's Cockrell School of Engineering, where biomechanical testing revealed his maximal power output was 2.5 times higher than previously recorded peaks, providing insights into his exceptional efficiency in strength movements.

Competitive and personal records

Competition achievements overview

Mitchell Hooper has competed in 27 international strongman competitions as of November 2025, achieving a win rate of 59.26% with 16 victories and a podium finish rate of 92.59% across 27 events. These figures underscore his dominance in the sport since turning professional in , with consistent top performances in elite contests. A notable trend in Hooper's career is his podium streak of 25 consecutive contests from 2022 to May 2025, which concluded at the Strongman Classic (7th place) due to injury-related performance issues. This run highlights his reliability and positions him as one of the most consistent athletes in modern . He followed with a 1st-place finish at the 2025 . In comparative context, Hooper frequently rivals top competitors like , the 2022 and 2024 champion; for instance, Hooper finished second to Stoltman at the 2024 WSM while securing the top spot in 2023.
YearKey Events and Placements
20211st: Canada's Strongest Man
20221st: Canada's Strongest Man; 2nd: North America's Strongest Man; 3rd: Ultimate Strongman World Tour Finals
20231st: ; 1st: ; 1st:
20241st: ; 1st: ; 1st: Strongman Classic; 2nd:
20251st: (); 3rd: ; 7th: Strongman Classic; Withdrew: Strongest Man on Earth; 1st:

Individual lift records

Mitchell Hooper's strength in individual lifts has evolved significantly from his powerlifting foundations to elite performances, with verified personal bests established in official competitions and federations such as and the . His early records, achieved raw without supportive gear beyond wraps where noted, included a squat of 307.5 kg, a of 177.5 kg, and a of 345 kg at the Australian National Powerlifting Championships. These benchmarks provided a solid base, which he built upon in , reaching a raw personal best of 475 kg at the Maximum Deadlift Competition, recognized as one of the heaviest in history by . In overhead pressing, Hooper has set world records using strongman implements. His axle press peak of 218 kg was achieved at the 2024 Strongman Classic, surpassing previous marks and verified by as the heaviest ever. For log press, he established a personal best of 213 kg in training ahead of events, building on competition lifts like 210 kg at the 2023 World Tour Finals. Hooper's prowess extends to dynamic events involving heavy implements. In yoke walks, he has demonstrated exceptional speed and load capacity, completing a 453.5 kg yoke over 15 meters as part of a medley at the 2022 , with times under 10 seconds for 20-meter courses at 453 kg loads in training and competition settings. For Atlas stones, his series totals highlight efficiency with progressive weights up to 200+ kg, as seen in loading four stones in 31.02 seconds at the 2025 , though specific single-stone lifts remain tied to event formats rather than isolated maxima. The following table summarizes Hooper's key verified personal bests in select lifts, drawn from official strongman and records:
Lift TypeWeight (kg)Details/NotesSource Federation/Event
(raw)475Set in 2021; heaviest in history / Comp
Axle Press218, 2024 / Classic
Log Press213Training PB, 2024 preparation
Squat (raw w/ wraps)307.5 base, early careerIPF / Australian Nationals
(raw)210 (x3)Training triple, evolved from 177.5 kg baseN/A (training, post-powerlifting)
Yoke Walk453.515m course, medley WR component, 2022
Atlas Stones Series4 stonesLoaded in 31.02s (up to 210 kg), 2025

Personal life

Family and relationships

Mitchell Hooper married Ashley Harrison, a , on September 2, 2023, in , after the couple met through shared connections in the fitness community. The couple welcomed their first daughter, Peyton Bronte Hooper, on February 13, 2024. Their second daughter, McKenna Hooper, was born in early October 2025, expanding the family during a period of professional success for Hooper. Ashley Hooper provides essential support for her husband's , managing logistics for international competitions and collaborating on content creation for his platforms, which help promote his training and family life. The Hoopers frequently share public glimpses of their family dynamics on , posting about balancing the demands of elite athletics with parenthood, such as family outings and milestones that underscore their emphasis on work-life integration. In May 2025, Hooper faced public accusations of infidelity involving inappropriate messages with a close family friend who served as his personal assistant and his wife Ashley's maid of honor, leading to widespread social media backlash and scrutiny of his public image. Ashley responded by removing all references to Mitchell from her Instagram and posting about betrayal from trusted individuals, amplifying the emotional strain on their family, which includes a young daughter and an expected second child. The couple later reconciled, with Hooper announcing in September 2025 that they were back together and working on their marriage. This controversy exacerbated Hooper's mental health difficulties, contributing to a period of personal crisis amid his physical recovery.

Health challenges and recovery

Throughout his strongman career from 2021 to 2025, Mitchell Hooper experienced accumulative physical wear from intense training and competition schedules, including over 26 events in a three-year span that led to diminished recovery capacity and athleticism. This wear contributed to ongoing issues such as and joint strain, with Hooper emphasizing the toll of year-round preparation on his body. In 2025, these challenges culminated in specific injuries, including a partial tear during Atlas stone training, a pinched nerve in his back causing radiating down his left leg, and persistent left problems, forcing withdrawals from major events like the Strongest Man on Earth and . These setbacks not only affected his competitive performance, such as a seventh-place finish at the Classic despite competing through pain, but also highlighted the physical limits of elite strongman participation. Hooper has publicly discussed his mental health struggles, including bouts of depression that persisted despite professional successes, beginning to seek in September 2024 to address feelings of unfulfillment and emotional overwhelm. He attributed these issues partly to the pressures of competition, such as extended absences from home that heightened anxiety and strained personal relationships, noting that up to 35% of elite athletes face similar challenges like burnout and depression. By June 2025, during Men's Month, Hooper shared raw insights into his ongoing battles with depression, underscoring 's role in building healthier habits and emotional resilience. For recovery, Hooper leveraged his expertise as a clinical exercise physiologist at his Longevity Nexum clinic in , , incorporating active rehabilitation protocols, rest periods, and non-competitive training to rebuild strength without further strain. In late 2025, he pursued advanced regenerative treatments, including at the Regeneration Clinic in , which enabled a rapid return to heavy lifting, such as deadlifts exceeding 1,000 pounds within three months, while prioritizing long-term health over immediate competition. This multifaceted approach, combining professional services with intentional downtime, has been central to his efforts to sustain a in strength sports.

Other pursuits and advocacy

Business ventures and coaching

Following his 2023 World's Strongest Man victory, Mitchell Hooper expanded operations at his , Ontario-based clinic, Longevity Nexum, with ambitions to scale it nationwide across . The clinic provides personalized services, including initial assessments, progress monitoring, and home visits, emphasizing pain-free and recovery techniques tailored to clients' needs. While specific strongman-focused programs are not explicitly detailed, Hooper's expertise informs offerings in and conditioning, with online available to support remote clients seeking customized strength plans. Hooper has leveraged his competitive success into lucrative sponsorship partnerships, notably with , where he serves as an athlete ambassador promoting equipment and training gear. These deals, along with endorsements from brands such as Reign Body Fuel and Mutant Nation, create diverse revenue streams through product promotions and apparel lines like his LHBK clothing. Beyond clinical work, Hooper mentors emerging strongmen through online coaching programs that cover technique, programming, and , drawing on his academic foundation in . His initiatives extend to educational content, fostering the next generation of Canadian athletes via accessible resources on strength development. Hooper's YouTube channel has grown significantly, reaching 446,000 subscribers and 217.4 million total views by November 2025, driven by training vlogs, clinic walkthroughs, and strongman tutorials that amplify his coaching influence.

Mental health and public advocacy

Following his victory at the competition, Mitchell Hooper began publicly discussing his experiences with and depression amid the intense pressures of elite athletics. In interviews that year, he revealed past struggles with suicidal thoughts, attributing them in part to the mental toll of transitioning to professional competition and coping with injuries. Hooper has since expanded his advocacy through partnerships with Canadian mental health organizations, notably serving as an athlete ambassador for Kids Help Phone's Feel Out Loud campaign, which promotes youth awareness and access to 24/7 e-mental health services across . He also hosts the Beyond Strong with Mitchell Hooper, where episodes feature discussions on athlete wellness, including and in high-performance sports. Additionally, Hooper delivers keynote speeches on topics like "Strength Beyond the Gym: Mental Resilience in Everyday Life," addressing the psychological challenges of elite athletics at events such as the 2023 CSEP Conference in and the 2024 Therapy Expo in Birmingham. His efforts have extended to social media campaigns encouraging and open conversations about , particularly during Men's Mental Health Month in . Videos such as "I Started ..." (September 2024) and "This Isn't Easy..." ( 2025), shared on and , have amassed tens of thousands of views each, contributing to broader outreach via his platforms with over 446,000 subscribers and 308,000 followers. Hooper's advocacy also tackles broader issues in strength sports, such as challenging stigmas around vulnerability and promoting work-life balance for athletes who are parents. By sharing insights on integrating family responsibilities with professional demands, he emphasizes sustainable wellness over unchecked intensity.

Media appearances

Television and film roles

Mitchell Hooper first gained significant television exposure through his participation in the World's Strongest Man (WSM) competition broadcasts from 2022 to 2025. In his debut at the 2022 WSM, he finished eighth overall, marking his introduction to a global audience via the event's televised coverage on networks including CBS Sports in the United States. His victory at the 2023 WSM in Myrtle Beach, South Carolina, was a highlight of the broadcast, where he became the first Canadian to win the title; behind-the-scenes footage of his preparation and win was shared, providing viewers with insights into his mindset and training. The 2024 WSM coverage featured his runner-up finish to Tom Stoltman, with particular emphasis on his performance in the log press event, where he completed multiple repetitions that underscored his overhead pressing prowess. At the 2025 WSM in Sacramento, California, Hooper placed third in the finals, contributing to the event's competitive narrative as aired on international television. Beyond WSM, Hooper appeared as a guest and competitor in television shows, notably broadcasts from 2023 to 2025. His 2023 performances at events like the World Tour Finals in and the Classic, where he placed third, were aired on Channel 5 in the during the festive period, showcasing his dominance in events such as the log press and . These appearances continued into 2024 and 2025, including the Classic , further establishing him as a staple in the series' televised format. In October–November 2025, Hooper won the competition in , , which was live-streamed on platforms, highlighting his recovery and performance post-injury. In 2025, Hooper took on a prominent role in the sports entertainment television series Battle of the Beasts, hosted by Eddie Hall and produced by Camelot Films. Filmed in Malta, the series featured ten top strongmen, including Hooper, competing in intense challenges to determine the ultimate champion; he appeared as himself, bringing his competitive expertise to the format. This exposure, along with his WSM and Giants Live appearances, has notably amplified his social media following, turning him into a prominent figure in strongman media.

Social media and endorsements

Mitchell Hooper maintains an active presence on social media platforms such as and , where he shares content centered on training techniques, strength conditioning education, and personal insights into family life as a and . His posts often emphasize the motto "Lift Heavy, Be Kind," promoting both and compassionate within the fitness world. In 2025, Hooper's updates on injuries, including a back issue with and left knee problems that led to his withdrawal from the Strongest Man on Earth competition, garnered significant attention and support from followers, highlighting his transparency in addressing health setbacks. Hooper has secured several brand endorsements in the fitness and supplement industry, including partnerships with Perfect Sports for and protein products as part of his daily regimen. In 2024, he joined Team , a supplement brand, aligning with their focus on performance nutrition and appearing at events like the Olympia Fitness Expo to engage with fans. Additionally, through his own apparel line Lift Heavy Be Kind (LHBK), launched in conjunction with TYR Sports, Hooper introduced the Team Moose merchandise collection in 2024, featuring t-shirts, hoodies, and accessories inspired by his nickname "The Moose" to foster a among strength enthusiasts. Hooper has made notable guest appearances on strength sports podcasts between 2023 and 2025, where he discussed his career transitions from physiotherapy to professional , training philosophies, and the mental aspects of competition. For instance, on the Iron Culture Podcast in 2023, he reflected on his victory and approach to sustainable strength building. In 2024, he appeared on the AIRWAAV Podcast to elaborate on maximizing performance in events. To engage fans, Hooper hosts live Q&A sessions and interactive training streams on , often following major competitions, which help cultivate a dedicated around Canadian strongman. This approach has amplified national pride in , with lifting enthusiasts celebrating his achievements and viewing him as a role model for accessible .

References

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