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Never Gonna Give You Up

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Never Gonna Give You Up

"Never Gonna Give You Up" is a pop song by English singer Rick Astley, released on 27 July 1987. The song is widely regarded as Astley's most popular, as well as his signature song, and it is often played at the end of his live concerts. Written and produced by Stock Aitken Waterman, it was released by RCA Records as the first single from Astley's debut studio album, Whenever You Need Somebody (1987), with a music video directed by Simon West.

The song became a worldwide hit, initially in the United Kingdom in 1987, where it stayed at the top of the chart for five weeks and was the best-selling single of that year. It eventually topped charts in 25 different countries, including the US and West Germany, and winning Best British Single at the 1988 Brit Awards.

The video resurged in popularity in 2007 due to the bait-and-switch "Rickroll" Internet meme. In 2008, Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of a collective campaign by thousands of people on the Internet. In 2019, Astley recorded and released a new "Pianoforte" arrangement of the song for his album The Best of Me. In 2023, Billboard magazine ranked "Never Gonna Give You Up" among the 500 best pop songs of all time.

"Never Gonna Give You Up" was recorded at PWL Studios in South London, England. The song's basslines were produced using a Yamaha DX7 digital synthesizer, while a Linn 9000 was used for the drums and sequencing. Other equipment used included a Roland Juno 106 analogue synthesiser, and Yamaha Rev5 and Rev7 reverberators.

Mike Stock stated that the Colonel Abrams hit "Trapped" (1985) was a big influence on "Never Gonna Give You Up", saying: "For Rick Astley's song I didn't want it to sound like Kylie or Bananarama so I looked at the Colonel Abrams track 'Trapped' and recreated that syncopated bassline in a way that suited our song."

The title and concept for the song were suggested by Pete Waterman after Astley spoke to him of his devotion to his then girlfriend, with the song's tune, chords and lyrics then composed by Mike Stock and Matt Aitken. Initial mixing was done by Phil Harding, with the song's distinctive synthetic string and brass lines later added by Fairlight operator Ian Curnow. The final mix was provided by PWL remixer Pete Hammond, who made the vocals more prominent. His completed extended mix was edited down by Stock and Aitken to become the radio version.

The music video for "Never Gonna Give You Up" was directed by Simon West. It was filmed in London, in the Harrow Club and on Freston Road in the London Borough of Kensington and Chelsea. Since being uploaded to YouTube on 25 October 2009, the video has received over 1.6 billion views and 18 million likes; it surpassed the 1 billion views milestone on 28 July 2021.

A review in Pan-European magazine Music & Media presented "Never Gonna Give You Up" as a "carefree and cheerful pop ditty, sung with that youthful, muscular voice".

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