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Partymobile
Partymobile
from Wikipedia
Partymobile
Studio album by
ReleasedMarch 27, 2020
Length56:24
Label
Producer
PartyNextDoor chronology
Seven Days
(2017)
Partymobile
(2020)
Partypack
(2020)
Singles from Partymobile
  1. "Loyal"
    Released: November 22, 2019
  2. "The News"
    Released: November 22, 2019
  3. "Split Decision"
    Released: February 28, 2020
  4. "Believe It"
    Released: March 27, 2020

Partymobile is the third studio album by Canadian singer PartyNextDoor.[1][2] It was released on March 27, 2020, by OVO Sound and Warner Records. It features guest appearances from Drake, Rihanna, and Bad Bunny.

Release and promotion

[edit]

In November 2019, PartyNextDoor announced his fourth studio album would be released in January 2020. The album's release was then pushed back to February.[3] The album was delayed for a second time before being released to streaming services on March 27, 2020 as a mixtape.[4]

Commercial performance

[edit]

Partymobile debuted at number eight on the US Billboard 200 chart, earning 50,000 album-equivalent units in its first week.[5] This became Party's second US top-ten debut.[5]

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
AllMusicStarStarStarHalf star[6]
Euphoria MagazineStarStarStarHalf star[7]
Exclaim!6/10[8]
HipHopDX3.7/5[9]
Pitchfork4.9/10[10]
The TimesStarStar[11]

Partymobile received mixed reviews from music critics. Adrienne Harmony from Exclaim! noted, "beyond these, though, there's a lot on Partymobile that simply comes and goes. A surprising turn for such a memorable artist."[8] Scott Glaysher from HipHopDX rated Partymobile a 3.7 out of 5, stating, "as society gets deeper into this unprecedented quarantine, the masses will have more time on their own to sit and long for intimate relationships and Party's isolation anthems are a source of solace."[9]

Track listing

[edit]

Credits adapted from Tidal.[12]

Partymobile track listing
No.TitleWriter(s)Producer(s)Length
1."Nothing Less"3:29
2."Turn Up"
  • Cardiak
  • Murda Beatz
3:29
3."The News"
  • Brathwaite
  • Andre Robertson
  • Jon Hoskins
  • Bizness Boi
  • Hoskins
4:27
4."Split Decision"
  • Brathwaite
  • Alexander Lustig
Alex Lustig3:06
5."Loyal" (featuring Drake)
3:17
6."Touch Me"
  • Beat Bucha
  • OZ
3:47
7."Trauma"
Burns2:51
8."Showing You"
  • Brathwaite
  • Miguel Curtidor
  • Zach Perry
  • David Hughes
  • Danny Wolf
  • Ekzakt
  • Prep Bijan
4:47
9."Eye On It"
  • Brathwaite
  • Anton Kuehl-Joergensen
  • Lazaro Valenzuela
  • Asoteric
  • Zaro Vega
3:33
10."Believe It" (with Rihanna)
  • Brathwaite
  • Robyn Fenty
  • Robertson
  • McCormick
  • Eric Dugar
  • Hughes
  • Desma Triplett
  • Bizness Boi
  • Cardiak
  • Ninetyfour
3:03
11."Never Again"
  • Brathwaite
  • Lustig
  • Shebib
Alex Lustig3:53
12."PGT"
  • Brathwaite
  • Dominique Laing
  • Luke Crowder
  • Rafael Brown
  • T3K
  • Luke Crowder[a]
  • Audio Anthem[a]
3:13
13."Another Day"
  • Brathwaite
  • McCormick
  • Lindstrom
  • Cardiak
  • Murda Beatz
2:32
14."Savage Anthem"
  • Cedar
  • 40
6:16
15."Loyal" (remix featuring Drake and Bad Bunny)
  • OG Parker
  • DreGotJuice
  • 40
4:41
Total length:56:24

Notes

  • ^[a] signifies a co-producer
  • "Savage Anthem" features additional vocals by Poo Bear

Charts

[edit]

Certifications

[edit]
Certifications for Partymobile
Region Certification Certified units/sales
Canada (Music Canada)[34] Platinum 80,000
New Zealand (RMNZ)[35] Gold 7,500
United States (RIAA)[36] Gold 500,000

Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for Partymobile
Region Date Label(s) Format(s) Edition(s) Ref.
Various March 27, 2020 Standard [12]
United States July 8, 2020 LP [37]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Partymobile (stylized as '''PARTYMOBILE''') is the third studio album by Canadian R&B singer and songwriter . Released on March 27, 2020, through and , the album marks PartyNextDoor's return following a four-year hiatus since his previous project, '''PartyNextDoor 3'''. The record consists of 15 tracks, primarily produced by . It features guest appearances from labelmate Drake on "Loyal" and its remix, on "Believe It," and on the "Loyal" remix. Inspired by solitary late-night drives, PartyNextDoor described Partymobile as "the soundtrack for those late drives," exploring themes of reconciliation with past mistakes, relationship turmoil, , and personal growth. Preceded by the lead singles "Loyal" featuring Drake and "The News", both released on November 22, 2019, and "Believe It" featuring released alongside the album, Partymobile debuted at number eight on the US ** chart, earning 50,000 album-equivalent units in its first week—PartyNextDoor's second top-10 entry after '''PartyNextDoor 3'''. The album received generally mixed reviews from music critics, who commended its moody, atmospheric R&B production and vocal experimentation but noted inconsistencies in songwriting depth and emotional engagement across tracks.

Background and recording

Development

Following the mixed reception to his third studio album, PartyNextDoor 3 (2016), which critics noted for its blend of R&B but overshadowed by the artist's personal controversies, initiated development on his fourth studio album, Partymobile. The project emerged from an approximately three-year creative hiatus since his 2017 EP Seven Days, during which he aimed to reconnect with his foundational R&B sound while emphasizing upbeat, party-oriented themes to revitalize his artistic direction. Influences from his OVO Sound labelmates, particularly Drake, played a key role in shaping Partymobile's energetic vibe, alongside personal life events from 2018 to 2019, including relationship drama and emotional trauma that informed the album's nightlife-centric narrative. described the songs as therapeutic, reflecting his reclusive process of processing these experiences through music. Initial songwriting sessions spanned this period, culminating in early demos for tracks like "Loyal," conceptualized in late 2019. The album's announcement timeline began with teases on in December 2019, following an initial reveal of an upcoming project in , initially slated for 2020. The official title and artwork were unveiled in 2020, confirming a release date after further delays. This pre-production phase set the stage for the subsequent recording efforts that finalized the album.

Recording process

The recording sessions for Partymobile took place primarily at OVO Studios in and PartyNextDoor's home studio outside from mid-2019 to early 2020, reflecting PartyNextDoor's collaborative ties to the collective and his frequent work on the West Coast. PartyNextDoor served as a central producer across the album, with key contributions from Prep Bijan, Noah "40" Shebib, and G. Ry; for instance, Drake's feature on "Loyal" was recorded in a single session and co-produced by PartyNextDoor, 40, and G. Ry. Guest appearances were integrated during this period, including Rihanna's vocals for "Believe It," recorded in early 2020, and Bad Bunny's verse on the "Loyal (Remix)," added during a collaborative session and produced by OG Parker, DreGotJuice, and 40. Production techniques blended live instrumentation—such as guitars and keys—with electronic elements like synths and programmed drums, drawing from PartyNextDoor's signature atmospheric R&B sound; final mixing was completed just before the COVID-19 pandemic caused widespread delays in the music industry.

Release and promotion

Announcement and singles

In January 2020, announced the title and cover art for his third studio album, PARTYMOBILE, via , with an initial release planned for February through . On February 28, 2020, he updated the rollout on , confirming a new release date of March 27 via and sharing the promotional single "." The full tracklist was revealed on March 26, 2020, highlighting guest features from Drake on "Loyal" and "Loyal (Remix)," on "Believe It," and on the "Loyal (Remix)." The lead single, "Loyal" featuring Drake, was released digitally and on streaming platforms on November 22, 2019, marking the start of the album's promotional campaign. Produced by , DreGotJuice, and 40, the track debuted at number 63 on the and later reached a peak of number 60. A claymation-style for "Loyal" followed on January 21, 2020, depicting surreal, party-themed visuals. Subsequent promotional singles built anticipation leading into the album. "The News," a solo track addressing relationship tensions, was released alongside "Loyal" on November 22, 2019, available digitally and via streaming services. On February 6, 2020, a remix of "Loyal" featuring Drake and was issued digitally, incorporating influences. "Split Decision," another solo effort exploring infidelity themes and produced by Alex Lustig, arrived on February 28, 2020, as a digital and streaming single. Serving as the fourth single, "Believe It" featuring was released on March 27, 2020, coinciding with the album launch, in digital and streaming formats; the uplifting collaboration debuted at number 23 on the Hot 100. The rollout faced multiple delays, shifting from an original January 2020 target—teased in November 2019 with the initial singles—to February, and finally to March 27, 2020, as announced in late February to allow for final preparations. These postponements occurred amid the emerging COVID-19 pandemic, though the album proceeded to digital release without further shifts.

Marketing and music videos

Pre-release promotion for Partymobile began with social media teasers from OVO Sound, including the announcement of the album on February 28, 2020, alongside the release of the single "Split Decision." PartyNextDoor further built anticipation through Instagram posts, such as one on March 24, 2020, highlighting the track "Touch Me" and confirming the album's release date of March 27. The lead single "Loyal" featuring Drake received a directed by William Child, released on January 21, 2020, which depicts an animated narrative centered on the song's themes of loyalty and relationships. For "Believe It" featuring , a video was released on March 27, 2020, coinciding with the album launch, providing a visual accompaniment to the track's audio. Due to the emerging COVID-19 pandemic, promotional efforts shifted to virtual formats, including a Twitch livestream listening party on March 26, 2020, where PartyNextDoor hosted a first-listen event with a DJ set and album visualizer, followed by an afterparty. OVO Sound also launched limited-edition merchandise with Capsule 1 on March 6, 2020, featuring apparel and accessories tied to the album theme. The album was made available on major streaming platforms, including Spotify and Apple Music, where it appeared on editorial playlists such as R&B essentials selections to reach broader audiences. Post-release promotion adapted to pandemic restrictions, with planned in-person appearances like performances canceled amid lockdowns; instead, PartyNextDoor engaged fans through Live sessions in April 2020, previewing unreleased music and discussing the album. He also participated in online media, including a March 27, 2020, with Hypebeast reflecting on the creative behind Partymobile, and coverage in Complex and articles that highlighted the project's rollout during the early stages of the global health crisis. In July 2020, a limited-edition double LP vinyl was announced for , arriving August 7.

Music and lyrics

Musical style

PARTYMOBILE is a album infused with trap and pop elements, spanning 15 tracks over a runtime of 56 minutes and 24 seconds. The sound draws heavily from the label's signature trap-R&B fusion, characterized by atmospheric production, steel drum synths, booming 808 bass lines, and auto-tuned vocals that create a hazy, nocturnal vibe. This blend evokes a modern party atmosphere while incorporating subtle nods to party anthems through melodic guitar layers and layered harmonies reminiscent of that era's pop-R&B. The album's track structures vary to maintain engagement, featuring mid-tempo grooves on songs like "The News," which builds gradually with airy synths and a steady rhythm suitable for late-night drives. Upbeat club-oriented tracks such as "Loyal" incorporate bouncy island rhythms and influences, delivering infectious hooks designed for replay in social settings. In contrast, slower ballads like "Work It Out" adopt a more introspective tone with lo-fi ambient elements and minimalistic beats, providing emotional depth amid the album's energetic core. Overall, PARTYMOBILE flows like a curated "party mobile" playlist, commencing with high-energy openers such as "Turn Up" and "The News" to set a vibrant mood, then gradually winding down through seamless transitions into more chilled, reflective closes. This structure emphasizes cohesion, with four-to-the-floor beats and tropical undertones linking tracks into a continuous, immersive listening experience.

Themes and production

Partymobile explores core themes of , relationships, , and fleeting romance, often intertwining the of partying with the emotional fallout of romantic entanglements. Tracks like "Loyal" delve into amid social settings, with questioning and deception in high-energy environments, such as "Girl, why you always lyin'? / Make a feel like he gotta keep one eye open." Similarly, "Believe It" featuring examines toxic love dynamics, portraying a relationship marked by and insistence on mutual despite underlying , as in the chorus's to "believe it or not, this is ." These elements reflect PartyNextDoor's signature blend of and , drawing from his personal experiences of nocturnal lifestyles and relational turmoil. The album unfolds with a loose narrative progression resembling a "night out" story, beginning with high-energy hype tracks that capture the initial thrill of socializing and escalating tensions, such as the urgent voicemail-style opener in "Split Decision," and transitioning to more introspective moments of reflection and regret toward the end. For instance, early songs like "Turn Up" evoke the adrenaline of late-night escapades with its sample of Ini Kamoze's "World-A-Music," while later cuts like "Trauma" and "Touch Me" shift to contemplative tones on emotional scars and intimacy, mirroring the comedown after revelry. This arc underscores the album's conceptual mobility, evoking restless drives and transient connections in urban nightlife. Production choices emphasize intimacy and crossover appeal through techniques like layered vocals, which create a confessional, hazy atmosphere, particularly evident in the multi-tracked harmonies on "Believe It" that blend PartyNextDoor's with Rihanna's pop-infused delivery. Guest features strategically enhance genre fusion: adds a mainstream pop sheen to broaden accessibility, while Bad Bunny's reggaeton-inflected verse on the "Loyal" introduces Latin rhythms, expanding the 's sonic palette beyond traditional R&B. Overall, the production, handled by collaborators including , , and Noah "40" Shebib, favors atmospheric, lo-fi beats with subtle effects like chopped samples and synth layers to evoke a sense of nocturnal drift. The features a stylized black-and-white split-image of , symbolizing duality in his artistic persona; it was revealed by on and produced under the creative direction.

Critical reception

Contemporary reviews

Upon its release on March 27, 2020, PARTYMOBILE received mixed reviews from critics, who commended its moody atmosphere and polished production but faulted it for lacking innovation and depth in its songwriting. Pitchfork awarded the album 4.9 out of 10, praising its party-oriented vibes on tracks like "Savage Anthem," which captured PartyNextDoor's manipulative charm, but criticizing the repetitive hooks and impersonal lyrics that rendered much of the material shallow and forgettable. Exclaim! rated it 6 out of 10, appreciating the return to sultry R&B elements, particularly the irresistible collaboration with Drake on "LOYAL," while noting that the subdued approach traded away the artist's earlier ear-grabbing melodies, leaving many songs to simply "come and go." Uproxx described the project as a fitting for socially distanced times, highlighting the catchy, tropical-infused singles and PartyNextDoor's influence on modern R&B, but lamented the relative lack of evolution in its ambivalent ballads and overreliance on familiar formulas. Common praises centered on the infectious hooks of standout tracks like "Believe It" featuring and the overall production sheen that evoked late-night drives, whereas criticisms focused on formulaic structures and weaker non-single cuts that failed to match the highs of PartyNextDoor's prior work.

Accolades and retrospective views

Partymobile did not receive any major award nominations following its release, though PartyNextDoor publicly expressed frustration over its omission from the 2020 categories, including Best Male R&B/Pop Artist. "" has been noted as a among fans. The album reinforced the label's signature party-R&B subgenre through its blend of atmospheric production and hedonistic themes.

Commercial performance

Chart performance

Partymobile debuted at number eight on the US chart, earning 50,000 album-equivalent units in its first week. It also entered the chart at number four that week, marking PARTYNEXTDOOR's second top-five project on the ranking. The album spent a total of 20 weeks on the . Internationally, Partymobile achieved strong initial placements, debuting at number three on the Billboard Canadian Albums chart. It reached number seven on the and number 22 on the in . The album's singles also performed well on genre-specific charts. "Loyal" featuring Drake peaked at number 60 on the and number 25 on the chart. "Believe It" featuring debuted and peaked at number 23 on the , while peaking at number 4 on the chart; it ranked number 45 on the 2020 year-end chart. Streaming played a key role in the album's debut, with approximately 15 million on-demand streams in the first week contributing significantly to its 50,000 units.
Chart (2020)Peak PositionWeeks on Chart
US 820
US 4-
Canadian Albums ()3-
UK Albums (OCC)7-
Australian Albums (ARIA)22-

Sales and certifications

In the United States, Partymobile was certified gold by the (RIAA) for 500,000 album-equivalent units on June 3, 2024. Elsewhere, no major certifications have been reported. Globally, the album generated an estimated $5–7 million in revenue by 2023, largely propelled by streaming, including over 1.19 billion streams on as of November 2025.

Track listing and credits

Track listing

The standard edition of Partymobile contains 15 tracks with a total runtime of 56:24. All tracks were primarily written by PartyNextDoor, whose legal name is Jahron Anthony Brathwaite.
No.TitleFeatured artist(s)DurationWriter(s)Producer(s)
1"Nothing Less"3:29Jahron Brathwaite
2"Turn Up"3:29Jahron Brathwaite
3"The News"4:27Jahron Brathwaite, Andre Robertson, Jon HoskinsBizness Boi
4"Split Decision"3:06Jahron BrathwaiteAlex Lustig
5"Loyal"Drake3:18Jahron Brathwaite, Aubrey Graham
6"Touch Me"3:47Jahron BrathwaiteOzan
7"Trauma"2:51Jahron BrathwaiteBurns
8"Showing You"4:47Jahron BrathwaiteBizness Boi
9"Eye on It"3:33Jahron BrathwaiteAsoteric, Zaro Vega
10"Believe It"Rihanna3:03Jahron Brathwaite, Robyn FentyCardiak, Ninetyfour, Bizness Boi
11"Never Again"3:53Jahron BrathwaiteAlex Lustig
12"P.G.T."3:13Jahron Brathwaite, Luke Crowder, Audio Anthem, T3KT3K
13"Another Day"2:32Jahron Brathwaite, Jordan McCormick, Gustav Lindstrom
14"Savage Anthem"6:16Jahron Brathwaite, Andrew Cedar, Jason Boyd, Noah ShebibAndrew Cedar, 40
15"Loyal (Remix)"Drake, Bad Bunny4:41Jahron Brathwaite, Aubrey Graham, Benito Martinez

Personnel

PartyNextDoor (born Jahron Anthony Brathwaite on July 3, 1993) serves as the lead artist on Partymobile, delivering primary vocals across all 15 tracks and contributing to songwriting and co-production on multiple songs. The album features guest appearances from prominent artists, including Drake (Aubrey Drake Graham) providing additional vocals on "Loyal" and "Loyal (Remix)"; (Robyn Rihanna Fenty) on "Believe It"; and (Benito Antonio Martínez Ocasio) on "Loyal (Remix)". Production duties were handled by a collaborative team, with key contributors including Noah "40" Shebib (mixing and production on select tracks), Alex Lustig (production on "" and ""), OG Parker (production and keyboards on "Loyal"), (production, keyboards, and programming on "Believe It"), Bizness Boi (production on "Turn Up," "Eye On It," and "Believe It"), Ozan Yücel (production on "The News"), and additional producers such as Hoskins, Burns, Asoteric, Zaro Vega, Ninety4our, T3K, Andrew Cedar, and Audio Anthem. Engineering credits include recording engineers Noel Cadastre (on multiple tracks including "Touch Me" and "Loyal") and "Prep" Bijan Hughes; mixing engineers Tumay (on tracks like "Believe It" and "Touch Me") and "40" Shebib (additional mixing); mixing assistants Moffett, Nathan Miller, and Christal Jerez; and mastering engineer Chris Athens, assisted by Dave Huffman. Other contributors encompass background and session vocalists from the roster, as well as artwork design handled internally by the OVO team, with visual elements for the album's visualizer created in collaboration with okidoki.

Release history

Release dates

was released digitally worldwide on March 27, 2020, through and . The album's release followed an announcement on February 28, 2020, after multiple delays from its originally planned early 2020 launch. The double vinyl LP edition shipped in the United States on August 7, 2020. In , the digital release occurred simultaneously on , 2020, via Warner Music . No major standalone re-releases occurred, but Partymobile was included in a limited-edition six-LP vinyl compiling all four of PARTYNEXTDOOR's studio albums, released on July 17, 2021, as part of Drops.

Formats and editions

PARTYMOBILE was made available in multiple digital and physical formats upon its release, catering to both streaming audiences and collectors seeking tangible copies. The digital download edition features the standard 15-track in and formats at 320 kbps quality, distributed through major platforms including and Amazon. For streaming, the full became accessible on services such as , , and Tidal starting from the day, with accompanying exclusive playlists highlighting key tracks and artist collaborations to enhance listener engagement. Physical releases include a black vinyl LP presented in a sleeve for audiophiles. Pre-order options through the OVO shop offered merchandise bundles that paired the album with apparel and collectibles, such as packs containing a and a signed , to incentivize early support from fans.

References

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