Traditional pop (also known as vocal pop or pre-rock and roll pop) is Western pop music that generally pre-dates the advent of rock and roll in the mid-1950s. The most popular and enduring songs from this era of music are known as pop standards or American standards. The works of these songwriters and composers are usually considered part of the canon known as the "Great American Songbook". More generally, the term "standard" can be applied to any popular song that has become very widely known within mainstream culture and recorded by many artists.

AllMusic defines traditional pop as "post-big band and pre-rock & roll pop music".

Traditional pop includes the song output of the Broadway, Tin Pan Alley, and Hollywood show tune writers from approximately World War I to the 1950s, such as Irving Berlin, Frederick Loewe, Victor Herbert, Harry Warren, Harold Arlen, Jerome Kern, George Gershwin and Ira Gershwin, Richard Rodgers and Lorenz Hart, Oscar Hammerstein, Johnny Mercer, Dorothy Fields, Hoagy Carmichael, and Cole Porter.

The swing era made stars of many popular singers including the young Frank Sinatra, Dinah Shore, Jo Stafford, Perry Como, Peggy Lee, Patti Page, David Whitfield, and Bing Crosby. Two notable innovations were the addition of string sections and orchestral arrangements and more emphasis on the vocal performance. The addition of lush strings can be heard in much of the popular music throughout the 1940s and 1950s.

In the late 1950s, rock became a popular and prominent musical style. However, some pop singers who had been popular during the swing era or traditional pop music period were still big stars such as Frank Sinatra, Doris Day, Ella Fitzgerald, Dinah Shore, Dean Martin, and Bing Crosby.

Some of these vocalists faded with traditional pop music, while many vocalists became involved in 1960s vocal jazz and the rebirth of "swing music"; the swing music of the 1960s is sometimes referred to as easy listening and was, in essence, a revival of popularity of the "sweet" bands that had been popular during the swing era, but with more emphasis on the vocalist. Like the swing era, it too featured many songs of the Great American Songbook. Much of this music was made popular by Nelson Riddle and television-friendly singers like Rosemary Clooney, Dean Martin, and the cast of Your Hit Parade.

Many artists made their mark with pop standards, particularly entertainer, vocal jazz and pop singers such as Bing Crosby, Frank Sinatra, Tony Bennett, Doris Day, Dean Martin, Sammy Davis Jr., Louis Armstrong, Nat King Cole (originally known as a jazz pianist), Lena Horne, Vic Damone, Johnny Mathis, Bobby Darin, Ella Fitzgerald, Carmen McRae, Barbra Streisand, Peggy Lee, Sarah Vaughan, Dinah Washington, Andy Williams, Frankie Laine, Nancy Wilson, Rita Reys, Liza Minnelli and Cleo Laine.

The diverging tastes between the baby boomers and older Americans of the 1960s led to one of the earliest schisms in music radio. Whereas rock dominated contemporary hit radio (top 40), traditional pop formed the basis of middle of the road (MOR). In terms of 21st century radio formats, the top-40 hits of the 1950s and 1960s are played on oldies stations while the traditional pop hits are the province of adult standards (with some exceptions); due to aging demographics, both formats are fading in popularity in favor of classic hits and gold-based adult contemporary, respectively.