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Rainforest Films
Rainforest Films
Rainforest Films
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Rainforest Films was a film production company founded in 1994 by Rob Hardy and Will Packer that produced films geared towards African Americans.

Key Information

History

[edit]

With fraternity brothers William Packer and Gregory Anderson producing, Rob Hardy wrote and directed Chocolate City, a $20,000 film that Blockbuster distributed through its video stores.[1] The film about a young man's profound experience on a black college campus, was shot using 16mm color film on the campus of Florida A&M University in Tallahassee, Florida. In 1994, on the eve of the success of Chocolate City, Hardy and Packer created Rainforest Films. One of the most important goals of Rainforest Films is to create work that will uplift, instead of degrade, the African-American spirit.[2]

After relocating from Tallahassee to Atlanta, Georgia, the company produced the erotic thriller Trois in 2000. Funded, produced and distributed independently, Trois became the fastest black indie film to ever surpass the $1 million mark at the box office. With this achievement, Rainforest Films landed at the #34 spot of The Hollywood Reporter’s Top 500 Film Distributors of 2000, and resulted in Trois being named one of Daily Variety’s Top 50 Highest Grossing Independent Films of the Year.[3]

In 2002, Rainforest Films released the critically acclaimed motion picture Pandora’s Box at the American Black Film Festival.[4] Later that year, The Hollywood Reporter listed Rob Hardy and William Packer amongst the New Establishment of Black Power Brokers in Hollywood. Rainforest Films acquired the US distribution rights to Master P’s gritty prison drama Lockdown in 2003. The film received a limited theatrical run but eventually became one of Columbia TriStar Home Entertainment’s top selling independent releases of the year.[5]

Dissolution of company and lawsuit

[edit]

In June 2014, Packer and Hardy announced that Rainforest Films was being dissolved that month pursuant to a 68.1% vote by the shareholders of its holding company, Rainforest Productions Holdings, on June 2, 2014.[citation needed] The last Will Packer-produced film that appears under the Rainforest Film's banner is About Last Night. Think Like a Man Too, No Good Deed, The Wedding Ringer and Ride Along 2 (all Will Packer-produced films that were filming or in post-production at the time of Rainforest Films dissolution) will fall under the new shingle Will Packer Productions.[6][7]

On June 20, 2014, Bronner Bros. president and CEO Bernard Bronner, who owns 30.8% of the Rainforest Productions Holdings and voted against the dissolution of Rainforest Films,[citation needed] filed a lawsuit against the holding company and co founders Will Packer and Rob Hardy alleging, inter alia, breaches of fiduciary duty, gross mismanagement, misappropriation of corporate assets, waste of corporate assets and abuse of control. Bronner states in the suit that he invested over $500,000 and raised another $250,000 to start Rainforest Films back in 2000 and was one-third owner of the company. Bronner claims he was systematically shut out of Rainforest by Hardy and Packer, who assumed daily operations of the company, limited information Bronner received about the company as well as limited Bronner's decision-making authority. Bronner, who is demanding a trial by jury, is seeking judgement against Hardy and Packer for the allegations as well as an award of punitive damages.[8] Rainforest Productions Holdings has described Bronner's lawsuit as frivolous, and said that the lawsuit has been sent to its lawyers for vigorous defense and potential countersuit against Bronner in light of the scurrilous nature of Bronner's allegations. Rainforest Productions Holdings and Hardy and Packer are not presently commenting further on the Bronner lawsuit.[citation needed]

Movies produced by Rainforest Films

[edit]

Theatrical releases

[edit]
Release date Title Directed by Budget Gross
March 10, 2000 Trois Rob Hardy $250,000 $1,161,843
September 15, 2000 (international)
February 14, 2003 (U.S.)		 Lockdown John Luessenhop TK $449,482
August 9, 2002 Trois 2: Pandora's Box Rob Hardy $800,000 $881,950
October 7, 2005 The Gospel Rob Hardy $4,000,000 $15,778,152
January 12, 2007 Stomp the Yard Sylvain White $13,000,000 $75,511,123
November 21, 2007 This Christmas Preston A. Whitmore II $13,000,000 $49,778,552
April 24, 2009 Obsessed Steve Shill $20,000,000 $73,830,340
August 27, 2010 Takers John Luessenhop $32,000,000 $69,055,695
April 20, 2012 Think Like a Man Tim Story $12,000,000 $100,070,507
January 17, 2014 Ride Along Tim Story $25,000,000 $153,262,184
February 14, 2014 About Last Night Steve Pink $12,500,000 $49,002,684

Direct-to-Video releases

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Rainforest Films

View on Grokipedia
from Grokipedia
Rainforest Films was an American founded in 1994 by filmmakers and while they were students at . Based in , Georgia, the company specialized in producing low-budget films targeted primarily at African American audiences, emphasizing urban dramas, comedies, and thrillers with a focus on uplifting narratives. The company's early breakthrough came with the 2000 release of , a thriller produced on a $200,000 budget that grossed $1.16 million domestically. Over the next decade, Rainforest Films achieved significant commercial success with a string of hits, including (2007), which debuted at number one at the ; (2007); Obsessed (2009); (2010); and (2012). These films collectively generated approximately $462 million in worldwide , establishing Packer and Hardy as key figures in Black cinema and earning Rainforest recognition as one of the top money-making entertainment companies in 2007 by magazine. In 2014, following Packer's signing of a with , the partners amicably dissolved Rainforest Films to pursue separate ventures—Packer launched Productions, while Hardy shifted focus toward directing in television and film. Although the company ceased operations, its legacy endures through its contributions to diverse storytelling and the empowerment of African American talent in Hollywood, with the entity occasionally referenced in subsequent legal matters as late as 2024.

Overview

Founding and Key Personnel

Rainforest Films was founded in the summer of 1994 by and , who were engineering students at (FAMU) in , at the time. The company emerged from their collaboration on the low-budget student film Chocolate City (1994), a $20,000 production about a young man's experiences at a historically Black college, which Packer helped distribute directly to video stores nationwide through Blockbuster. This early success provided the duo with credibility and motivation to formalize their production venture, focusing initially on independent films targeted at African American audiences. Rob Hardy served as co-founder and primary director for many of the company's projects, leveraging his FAMU background in to transition into . , the other co-founder, acted as lead producer and oversaw business operations, drawing from his electrical engineering studies at FAMU, where he graduated magna cum laude in 1996. Their partnership emphasized independent production and distribution, building on the hands-on experience gained from Chocolate City. Among early collaborators, Bernard Bronner, chairman of Bronner Bros. and publisher of Upscale magazine, joined as an investor starting with the company's second film, (2000), providing substantial funding exceeding $500,000 to support production efforts. Following their 1996 graduation, Hardy and Packer relocated to , Georgia, where they established the company's headquarters to capitalize on the growing film market in the region.

Mission and Operations

Rainforest Films was dedicated to producing films that uplift the African-American community by avoiding degrading and instead highlighting positive representations of experiences and cultural empowerment. The company's name drew an analogy to preserving rainforests, viewing African-American males—who are seen as precious and endangered like rainforests—as central to nurturing and protecting the African-American spirit through storytelling that promotes self-respect and communal pride. This focus targeted African-American audiences with culturally relevant content that emphasized resilience and achievement. As an independent production company, Films operated by developing low-to-mid budget projects, starting from modest independent efforts and scaling to broader theatrical releases through strategic distribution partnerships. It frequently collaborated with major studios such as for wider market access, enabling the company to handle production while leveraging established networks for release and promotion. This model allowed to maintain creative control over narratives centered on Black perspectives without relying solely on high-cost studio financing. Based in , Georgia, Rainforest Films capitalized on the city's emergence as a key hub during the early , supported by state tax incentives that attracted production activity to the region. The headquarters at 323A Edgewood Avenue facilitated operations amid Georgia's growing infrastructure for , including soundstages and local talent pools. This location not only reduced costs but also aligned with the company's commitment to regional economic contributions. Rainforest Films prioritized African-American talent across all levels, from directors and producers to casts, to foster and authentic portrayals within the industry. By centering creatives, the company sought to counter negative media tropes and build opportunities for underrepresented voices, promoting a sustainable pipeline of diverse professionals in film.

History

Early Years and Initial Productions

Rainforest Films entered its formative period following the modest success of its debut production, Chocolate City (1994), a distributed via by Blockbuster that provided initial momentum for the company founded by students and William Packer. This early achievement allowed the Atlanta-based independent studio to transition toward theatrical releases, though it operated with constrained resources during the late 1990s. The company's focus remained on urban-themed dramas targeting African-American audiences, often relying on film festivals for visibility. The studio's breakthrough came with its first theatrical feature, (2000), directed by Hardy and produced on a $200,000 budget. Starring and , the erotic thriller explored marital infidelity and premiered at the (ABFF), generating buzz before its limited release. It grossed $1.16 million domestically, marking the fastest African-American distributed to surpass $1 million at the and ranking among the top 50 highest-grossing independent films of the year. This success elevated Rainforest's profile, landing it at No. 34 on 's list of the top 500 film distributors in 2000. Building on this momentum, Rainforest acquired U.S. distribution rights for (international release 2000), a directed by and starring and . The film received a limited U.S. theatrical run in February through a collaboration with Sony's Columbia TriStar Home Entertainment, grossing $449,482 domestically despite its gritty subject matter and prior international availability. This deal highlighted Rainforest's growing role in bridging independent urban films to wider audiences, though theatrical earnings were modest compared to video sales.) (Note: Using Wikipedia only for distributor confirmation; primary data from The Numbers) In 2002, Hardy returned to direct the sequel Trois 2: Pandora's Box, produced on an approximately $800,000 budget and focusing on elements with in the lead. Released to limited theaters, it earned $881,950 domestically, continuing the franchise's appeal while demonstrating Rainforest's ability to develop series content on escalating but still limited funds. That same year, Hardy and Packer were recognized as part of the "New Establishment" of Black power brokers in Hollywood by , affirming their emerging influence in the industry. Throughout this era from 1994 to 2002, faced significant challenges, including shoestring budgets that restricted marketing and wide releases, as well as dependence on festivals like ABFF for exposure and credibility among niche audiences. These hurdles underscored the difficulties of independent Black-owned studios in securing theatrical traction without major studio backing, yet the company's early outputs laid a foundation for urban cinema representation.

Growth and Major Hits

Following the modest successes of its early independent productions, Rainforest Films began scaling up operations in the mid-2000s through strategic partnerships with major studios, particularly ' division, which provided access to larger and wider distribution networks. This shift was evident with the 2005 release of , a faith-based drama directed by that marked the company's first collaboration with ; produced on a $4 million , it grossed $15.8 million worldwide, demonstrating viability in the urban market and paving the way for more ambitious projects. The partnership enabled Rainforest to transition from low- indies to mid-tier features targeting African-American audiences while appealing to broader demographics, fostering growth in production scale and marketing resources from 2003 onward. Breakthroughs came in 2007 with two consecutive hits that solidified Rainforest's commercial momentum. Stomp the Yard, a dance drama starring , was made for $14 million and earned $75.5 million globally, becoming the company's first film to top the domestic during its opening weekend and highlighting its ability to capitalize on youth-oriented genres. Later that year, This Christmas, a holiday ensemble comedy featuring and , achieved similar success with a $13 million budget and $49.7 million in worldwide earnings, further establishing Rainforest's knack for seasonal, family-friendly fare that resonated during peak release periods. These films not only recouped investments multiple times over but also boosted the company's profile, attracting top talent and leading to expanded ensemble casts in subsequent productions. The peak years from 2009 to 2012 saw Rainforest reach new heights with higher-stakes thrillers and comedies, often exceeding $70 million in global grosses. Obsessed (2009), a starring and with a $20 million budget, grossed $74 million worldwide, capitalizing on star power to drive mainstream appeal. This was followed by (2010), a heist action film featuring an ensemble including , , and , which was produced for $32 million and earned $70.6 million globally, marking Rainforest's most expensive project to date and underscoring its growing risk tolerance for genre blends. The (2012), directed by and boasting a cast including , , and , proved even more lucrative with a $12 million budget yielding $113.4 million worldwide, becoming the company's highest-grossing release and exemplifying its focus on relatable, star-driven narratives. By 2014, as Rainforest approached its dissolution, it delivered two final major hits that amplified its legacy of box-office dominance. Ride Along, a comedy pairing with , was made for $25 million and grossed $153.7 million worldwide, setting records for January openings and showcasing Hart's rising stardom as a key draw. Similarly, About Last Night, a remake starring and with a $13 million budget, earned $50.4 million globally, reinforcing Rainforest's expertise in ensemble-driven urban comedies. These successes elevated the company's visibility in mainstream Hollywood, with films routinely featuring A-list talent like Elba and Hart, and contributed to over $500 million in cumulative worldwide grosses across its portfolio, cementing its role in expanding African-American representation in high-grossing cinema from 2003 to 2013.

Productions

Theatrical Releases

Rainforest Films produced and released 10 feature films for theatrical distribution between 2000 and 2014, primarily targeting African-American audiences with genres spanning , thriller, , and action. These productions marked the company's evolution from low-budget independent efforts to higher-profile collaborations with studios like , achieving significant commercial success in urban markets. The films collectively grossed over $600 million worldwide, demonstrating Rainforest's knack for cost-effective and strong returns on investment. The following table summarizes the key production and financial details for each theatrical release:
Release DateTitleDirectorBudgetWorldwide Gross
February 11, 2000$250,000$1.16M
August 9, 2002$800,000$0.88M
October 7, 2005$4M$15.8M
January 12, 2007$13M$75.5M
November 21, 2007This ChristmasPreston A. Whitmore II$13M$49.8M
April 24, 2009Obsessed$20M$73.8M
August 27, 2010$32M$69.1M
April 20, 2012$12M$113.1M
January 17, 2014$25M$153.3M
February 14, 2014About Last Night$12.5M$49M
Unlike many independent production companies, Rainforest Films focused exclusively on theatrical releases and did not produce any titles during its operation.

Awards and Recognition

Rainforest Films' productions garnered recognition primarily through awards celebrating African-American contributions to cinema, though none received major Academy Award nominations. "" (2007) earned multiple nominations in 2008, including for Outstanding Directing in a Motion Picture () and Outstanding Actor in a Motion Picture (). Similarly, "This Christmas" (2007) received a nomination for Outstanding Directing in a Motion Picture (Preston A. Whitmore) at the 39th . "" (2012) was nominated for Outstanding Motion Picture at the 44th in 2013, alongside nods for Outstanding Supporting Actress () and Outstanding Writing in a Motion Picture. "" (2014) also secured nominations in 2014 for Outstanding Motion Picture and Outstanding Actor in a Motion Picture (). "" (2005) picked up three Black Movie Award nominations, including for Outstanding Achievement in Directing (). The company's founders, Rob Hardy and Will Packer, received early industry honors for their emerging influence. In December 2002, The Hollywood Reporter named them among the "New Establishment of Black Power Brokers" following the success of their debut feature "Trois." Rainforest Films itself was honored with a Special Achievement Award by the African American Film Critics Association (AAFCA) in 2012, recognizing its role in producing films with broad appeal to Black audiences. Critically, Rainforest Films' output was often praised for offering positive portrayals of African-American experiences, emphasizing themes of family, romance, and resilience in mainstream comedies and dramas. "The Gospel," for instance, drew acclaim for its uplifting faith-based narrative and integration of performances by artists like and , highlighting redemption and community. Overall, the company's films contributed to greater visibility for Black-led stories, earning commendations for avoiding stereotypes and promoting empowering narratives.

Shareholder Lawsuit

In June 2014, Bernard Bronner, the CEO of Bronner Brothers Enterprises and publisher of Upscale Magazine, filed a against Films, its co-founders and , alleging breach of fiduciary duty, corporate mismanagement, and exclusion from key decision-making processes. Bronner, who had been an early investor in the company since the early 2000s, claimed he contributed over $500,000 directly to launch and raised an additional $250,000 from other sources to support its initial operations, securing him a 30.8% ownership stake in Rainforest Productions Holdings, Inc. The suit, filed on June 20, 2014, in Fulton County , Georgia, accused Hardy and Packer of oppressive conduct that unfairly prejudiced minority shareholders like Bronner by systematically sidelining him from financial oversight and strategic choices. Central to Bronner's allegations were claims that the defendants withheld critical financial documents and falsified profit reports, particularly regarding the 2012 film , which he asserted had generated substantial returns that were not properly distributed to investors. He further alleged of company assets for personal gain by Hardy and Packer, including unauthorized transfers and transactions that diminished the value of his stake. Bronner also contended that the founders attempted to dissolve Rainforest Films on June 2, 2014, without obtaining his consent or providing adequate notice, effectively stripping him of his equity without compensation despite the company's successful track record. The sought a , for his lost investments exceeding $750,000, and punitive awards to address the alleged misconduct. The case experienced prolonged pretrial proceedings, including motions for and settlement attempts that were ultimately denied by the in June 2024. It proceeded to on September 16, 2024, in Fulton County Superior , where Bronner aimed to hold the defendants accountable for their failures. As of November 2025, the outcome remains unresolved in , with indications that it may have been settled privately or is still ongoing without a final judgment reported.

Company Closure

On June 23, 2014, Rainforest Films announced its dissolution following a majority vote by shareholders of its holding company, Rainforest Productions Holdings. The decision was driven by a strategic shift among the founders, Will Packer and Rob Hardy, toward pursuing independent professional paths after more than two decades of partnership. Ongoing projects, including the sequel Think Like a Man Too, were transferred to newly established entities such as Will Packer Productions to ensure continuity. The operational wind-down involved the immediate cessation of new film productions under the Rainforest Films banner, with company assets and reallocated to the founders' separate ventures. Rainforest Films was officially declared defunct as of June 23, 2014, marking the end of its active operations.

Legacy

Impact on African-American Cinema

Rainforest Films played a pivotal role in advancing African-American cinema by producing commercially successful films that emphasized uplifting narratives centered on Black ensemble casts, demonstrating the market viability of such stories. Films like Think Like a Man (2012), directed by Tim Story, grossed over $113 million worldwide, while Ride Along (2014), also helmed by Story, earned approximately $153 million globally, highlighting the profitability of positive, relationship-driven comedies featuring African-American leads. These successes challenged industry skepticism about the broad appeal of Black-led projects, paving the way for more investment in diverse comedic genres. The company's influence extended to elevating African-American talent, including directors like and co-founder , whose early collaborations on films such as (2007) and This Christmas (2007)—which together grossed over $100 million—marked key career milestones and contributed to the 2000s-2010s boom in Black cinema performance. Similarly, served as a breakout for comedian , propelling him to superstardom and underscoring Rainforest's role in talent discovery. Over its two decades, Rainforest produced several theatrical films that collectively generated more than $400 million in domestic , fostering greater opportunities for Black filmmakers during a period of expanding representation. Culturally, Rainforest Films promoted themes of , , and healthy relationships in its productions, countering longstanding by offering affirming portrayals of African-American life that resonated with audiences seeking empowering content. This approach aligned with a broader movement in Black cinema, akin to the family-oriented narratives from , emphasizing upliftment over degradation to inspire viewers. By basing operations in , the company also aided the city's emergence as the "Hollywood of the South," attracting diverse productions and bolstering the local Black creative economy through high-profile shoots and economic contributions.

Successor Ventures

Following the dissolution of Rainforest Films in June 2014, co-founder launched Will Packer Productions earlier that year, focusing on film and television projects targeted at diverse audiences. The company quickly produced successful comedies such as (2014), a that grossed over $70 million worldwide, and expanded with high-profile releases including the executive-produced biopic (2015), which earned more than $200 million globally and received an Academy Award nomination for Best Original Screenplay. Packer's banner achieved further box-office success with (2017), a raunchy comedy starring and that surpassed $140 million worldwide and received critical acclaim for revitalizing ensemble Black comedies. In television, Will Packer Productions partnered with and Akil Productions to executive produce the final seasons of the drama series (2013–2019), starring , emphasizing stories of Black women's empowerment. As of 2025, Packer continues to expand with projects like the romantic comedy You, Me & Tuscany starring and , and his New York Times bestselling book Who Better Than You?, sharing insights on success and resilience. Co-founder Rob Hardy shifted his focus to television directing after the company's closure, helming episodes of acclaimed series such as Starz's Power (2014–2020), including "Three Moves Ahead" and "Don't Go," where he contributed to the show's intense narrative style. In 2015, Hardy co-founded Rainforest Entertainment, a production company aimed at developing scripted and unscripted content, including his executive production and direction of the pilot for Starz's Power Book III: Raising Kanan (2021–present), a prequel exploring the origins of the Power universe. The venture has supported select projects while Hardy continued directing for networks like The CW on series such as All American (2018–present). As of 2025, Hardy remains active in episodic television directing, contributing to ongoing series in the industry. Rainforest Films has not been revived since its dissolution, with Packer and Hardy pursuing independent paths amid the that prompted the closure. Packer has solidified his status as a leading Hollywood producer through multi-year deals, including an ongoing partnership with for uplifting content and collaborations that maintain a commitment to diverse storytelling.

References

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