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SalMar ASA is a Norwegian fish farm company and one of the world's largest producers of farmed salmon. The company's main activities include marine-phase farming, broodfish and smolt production, processing and sale of farmed salmon. It holds 100 licenses for production of Atlantic salmon in Norway, located in Trøndelag, Nordmøre and, through its subsidiary Senja Sjøfarm AS, Troms. It also owns 50% of Norskott Havbruk which operates fish farms as Scottish Sea Farms.[1] The company is based in Frøya Municipality and is listed on the Oslo Stock Exchange since 2007.[2] The company was founded in 1991,[3] its main shareholder is today the founder's son Gustav Magnar Witzøe.

Key Information

SalMar sells farmed salmon across Asia, the United States, Canada, Russia and Norway.

Offshore fish farming

[edit]

SalMar created an offshore fish farm pilot project called Ocean Farm 1. This farm has operated off the coast of the island of Frøya since 2017. It was towed back to a shipyard in 2022 for some improvements and repairs then returned to its original location.[4] It uses a structure 69 meters tall & 110 meters in diameter with a volume of 250,000 cubic meters to produce around 6000 tonnes a year of salmon.[5][6]

The company plans a Smart Fish Farm with a larger 22.7 tonne per year production capacity.[7]

References

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SalMar

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from Grokipedia
SalMar ASA is a Norwegian aquaculture company specializing in the farming, processing, and sale of , recognized as the world's second-largest producer in the industry.
Founded in February 1991 through the acquisition of a salmon farming license and a whitefish harvesting and processing plant, the company is headquartered in Kverva, , .
SalMar operates across multiple regions, including central and , , , and innovative offshore sites, with a focus on sustainable production that supplies high-quality, ready-to-eat products to over 50 countries worldwide.
The company's growth has been driven by advancements in fish welfare, low-emission farming practices, and community-oriented operations, positioning it as a leader in responsible amid global demand for healthy .
In 2025, SalMar reported record-high harvest volumes, projecting a total of approximately 299,000 tonnes for the year, even as it navigated challenges from fluctuating prices and biological factors like sea lice.

History

Founding and early development

SalMar was established in February 1991 by Norwegian entrepreneur Gustav Witzøe, who acquired a bankrupt production and a whitefish harvesting and processing plant located in Frøya, . This acquisition formed the foundation of the company, initially operating under challenging economic conditions in the Norwegian sector, including the collapse of the major sales organization Fiskeoppdretternes Salgslag AL later that year. The whitefish plant, originally focused on harvesting and processing local whitefish species, was repurposed to handle , marking an early shift toward integrating diverse seafood operations amid the industry's volatility. In its formative years, SalMar concentrated on farming, emphasizing small-scale marine-phase operations in the coastal waters of using the acquired license. The company faced significant hurdles, such as adapting the whitefish facility for salmon processing and navigating the "salmon mountain" crisis—a period of severe and plummeting prices in the early that threatened the viability of new entrants like SalMar. Despite these obstacles, the firm achieved its first commercial harvests in 1991, processing frozen salmon to capitalize on emerging market demands and industrializing aspects of Norwegian . A key milestone came with the full utilization of the initial salmon production license, which enabled the establishment of SalMar's headquarters in Kverva, Frøya, solidifying its operational base in the region. By 1992, the company had secured two additional farming licenses in , supporting gradual expansion of its marine operations while maintaining a focus on local processing and year-round employment. These early developments laid the groundwork for SalMar's growth in the mid-1990s, including the initiation of smolt production in 1995 through acquisitions like Follasmolt AS in Verran and a on the Kjørsvik Settefisk in Aure.

Expansion through acquisitions and growth

SalMar's expansion from a regional operator in to a major international player began in the late with targeted acquisitions aimed at diversifying geographic presence and increasing production capacity. In 2000, the company acquired a 49% stake in Senja Sjøfarm AS, marking its initial entry into Northern Norway's sector, followed by full ownership in , which enhanced its farming capabilities in the region. This move was complemented by the 2012 acquisition of 10 salmon farming licenses in from Villa Arctic AS, further solidifying SalMar's footprint in the northern areas and contributing to a broader portfolio of maximum allowable biomass (MAB). A pivotal step in international growth occurred in 2001 when SalMar formed a 50/50 with Lerøy Seafood Group to establish Norskott Havbruk AS, which acquired Scottish Sea Farms Ltd, the United Kingdom's second-largest salmon producer operating in , , and . This partnership provided access to established European markets and diversified operations beyond . In , SalMar entered the Icelandic market by acquiring a 22.91% stake in Arnarlax Ehf, a cold-water salmon farming company, with subsequent increases to 34% in 2016, 41.95% in 2018, and a majority 59% by 2019, adding specialized sites and boosting overall capacity. The company's scaling efforts accelerated in 2017 with the deployment of Ocean Farm 1, the world's first offshore salmon farming facility, located in exposed waters off the coast, representing an innovative approach to production growth amid regulatory constraints on traditional coastal sites. This pilot achieved its first harvest in 2018 and laid the groundwork for further offshore initiatives. By 2022, SalMar completed transformative mergers with NTS ASA, Royal Salmon ASA, and SalmoNor, integrating additional northern Norwegian operations and elevating the group to the world's second-largest salmon producer with an annual harvest exceeding 200,000 tonnes gutted weight. These strategic moves have driven production from approximately 141,000 tonnes (wholly owned operations) in 2014 to 266,500 tonnes by 2023. Following the 2022 mergers, SalMar continued its growth trajectory, harvesting 211,600 tonnes in 2022 and integrating the acquired operations fully by 2023, when volumes reached 266,500 tonnes gutted weight. In 2023, the company sold its stake in Frøy ASA and completed the Tjuin smolt facility in , while achieving the first harvest from Arctic Offshore Farming. The following year, 2024, saw a harvest of 252,000 tonnes, alongside acquisitions of stakes in Refsnes Laks AS and Hitramat Farming AS, the sale of Settefisk AS, and the launch of the Salmon Living Lab initiative. As of November 2025, SalMar reported record-high harvest volumes for the year to date and projected a total of approximately 299,000 tonnes for 2025, despite challenges from fluctuating prices and biological factors.

Business operations

Farming locations and facilities

SalMar's primary farming operations are concentrated in , where the company maintains an extensive network of sites along the coastline from in the south to the Namdal coast in and extending into from Harstad to Sør-Varanger. The headquarters are located on Frøya in , which serves as a central hub for operations. In , activities are conducted through Norskott Havbruk, encompassing a maximum allowed (MAB) of approximately 72,337 tonnes. Overall, Norwegian sites contributed to a 2024 harvest of roughly 251,260 tonnes gutted weight, supporting the company's position as one of the world's largest producers. Internationally, SalMar operates in through its 52% ownership of Arnarlax, with farms primarily in the and along the south coast. In , the company holds a 50% stake in Scottish Sea Farms via Norskott Havbruk, with production sites across the mainland, , and Islands. These international locations complement Norwegian production, adding diversified geographic footprint to the company's activities. Key facilities include harvesting and processing plants such as InnovaMar on Frøya, which spans 17,500 square meters and handles up to 150,000 tonnes annually with advanced equipment for primary and secondary processing. Additional plants are Vikenco AS in Aukra for processing and InnovaNor on in , covering 20,000 square meters with capacity for 150,000 tonnes, including landing, filleting, and storage functions. In , a harvesting plant operates in Bildudalur as part of Arnarlax operations. For smolt production, SalMar maintains self-sufficiency through dedicated facilities, including two in and two recirculating aquaculture system (RAS) units in , alongside four smolt facilities in . The company utilizes its proprietary SalMar strain for to support these efforts. Offshore initiatives include the operational Ocean Farm 1 semi-submersible platform off Frøya and Offshore Farming, both active since 2024, aimed at expanding capacity in exposed waters.

Production processes and supply chain

SalMar's salmon production begins with broodfish management, where parent are selected and maintained in controlled freshwater facilities to produce eggs and for fertilization. The fertilized eggs are incubated at approximately 8°C, after about 60 days into alevins that initially rely on their sacs for . After 25-30 days, the eggs reach the eyed stage, where the developing embryos' eyes become visible, allowing for quality assessment and removal of non-viable eggs. As the alevins absorb their yolk sacs and begin active feeding, they are transferred to larger tanks maintained at 10-14°C, where they receive specialized starter feeds for an initial period of about six weeks under dim, 24-hour lighting to promote natural behavior. During this freshwater phase, which typically lasts 12-18 months, the juveniles undergo smoltification—a physiological adaptation preparing them for seawater—marked by changes in color and scale appearance. All fish are vaccinated against common diseases prior to transfer to enhance health and reduce mortality risks. Post-smoltification, the salmon are transported to sea pens for the marine growth phase, where they are grown in large net enclosures exposed to natural ocean conditions. This on-growing period generally spans 14-18 months, during which the fish reach an average harvest weight of 4-6 kg, influenced by factors such as water temperature, feed availability, and light regimes. Harvesting occurs when the salmon achieve optimal size and quality, with live fish transported by wellboats to onshore facilities for immediate processing in compliance with food safety regulations. Key supply chain elements include feed sourcing, primarily from marine ingredients certified by standards such as (MSC) or equivalent, with 94% of marine components verified for sustainability in 2023. monitoring is integrated throughout, employing administered during the freshwater stage and ongoing protocols, including regular health checks and environmental controls to maintain low infection rates. Primary processing at harvest sites involves gutting, filleting, and chilling, ensuring rapid handling to preserve product quality before distribution. SalMar achieves high efficiency in its operations, with a biological of approximately 1.14 in 2024, meaning 1.14 kg of feed produces 1 kg of biomass. Survival rates in the sea phase exceeded 90% in recent years, reaching 93% in 2024, supported by advanced monitoring and welfare practices. The company integrates automated feeding systems across its farms to optimize nutrient delivery, reduce waste, and align with fish appetite based on real-time behavioral . Through , SalMar controls the production chain from hatcheries to primary processing, minimizing external dependencies and enhancing . Secondary processing, such as smoking and portioning, occurs at facilities like InnovaMar in Frøya, , which handles up to 150,000 tonnes annually with automated lines for filleting and packaging. This end-to-end approach supports efficient logistics and consistent quality for global markets.

Products and markets

Salmon products and varieties

SalMar's core product is farmed (Salmo salar), primarily harvested as whole gutted fish, fillets, or portions, with the fish benefiting from the clean, cold Norwegian waters that contribute to its superior taste and texture. The company emphasizes traceable production from to harvest, ensuring consistent quality in these primary forms. The product range includes fresh whole , sorted by size and packed with ice for preservation, as well as chilled fillets available in various trims such as A-Trim (premium, no belly bones or back fat) through F-Trim (more economical options). Portions and , which are prime cuts vacuum-packed for extended (up to 15 days for portions and 14 days for loins), cater to retail and foodservice needs. Frozen variants of fillets and portions offer 12-24 months of storage, with options for skin-on or skinless, plain or seasoned preparations. Through its InnovaMar processing facility, SalMar produces value-added ready-to-eat items, including high-quality processed suitable for direct consumption. SalMar's salmon adheres to stringent quality certifications, including ASC for sustainable practices across most farms, GlobalG.A.P. for , , and , and Debio/KRAV for organic production since 2011, which limits to 10 kg/m³ and uses MSC-certified marine feeds. The fish features a typical content of around 15-20%, positioning it as a low-fat source rich in omega-3 fatty acids, with approximately 1.8-2.0 grams of EPA and DHA per 100-gram serving. Processing waste from SalMar's operations, including off-cuts and , is fully utilized by sending byproducts to Nutrimar, which produces salmon oil and meal for use in aquafeeds or direct sale, enhancing resource efficiency. This approach minimizes and supports principles in .

Global sales and market presence

SalMar maintains a significant global presence in the farmed market, operating as the second-largest producer worldwide. In 2024, the company achieved total revenues of 26.4 billion, primarily driven by sales across diverse international markets. Its harvest volume reached 231,800 tonnes that year, representing approximately 8% of the global farmed supply, which totaled around 2.9 million tonnes. For 2025, SalMar projects a record-high harvest volume of approximately 299,000 tonnes, with 200,400 tonnes harvested in the first nine months. This positioning underscores SalMar's focus on premium Norwegian-origin products, enabling higher pricing strategies in key regions. The company's primary markets are concentrated in , which accounted for about 58% of 2024 revenues (NOK 15.4 billion), including domestic sales in (25%, or NOK 6.7 billion) and exports to the rest of (33%, or NOK 8.8 billion), with major destinations such as and the . contributed 21% (NOK 5.6 billion), driven by demand for premium fresh in countries like and , while , encompassing the and , represented 19% (NOK 5.0 billion) through fresh and chilled product channels. These regions highlight SalMar's emphasis on high-value export destinations, with minor contributions from other areas (less than 1%, or NOK 0.2 billion). SalMar employs a fully integrated model, utilizing an in-house and strategic partnerships to distribute products directly to wholesalers, retailers, and processors. Approximately 37% of its 2024 harvest volume was sold under fixed-price contracts to ensure revenue stability amid market fluctuations. This approach facilitates targeted deliveries of fresh varieties, such as whole fish and fillets, to major retail chains and food service providers globally. Export logistics are optimized for cold chain integrity, with the majority of shipments to the and transported via sea freight from Norwegian ports, while air freight is prioritized for time-sensitive deliveries to and to preserve product freshness. These dedicated supply chains support SalMar's ability to meet premium market demands efficiently, despite higher emissions associated with air transport.

Sustainability and innovation

Environmental and sustainability practices

SalMar has established ambitious climate goals aligned with global sustainability frameworks, committing to reduce Scope 1 and 2 emissions by 42% by 2030, measured against a 2020 baseline, with progress tracked through science-based targets verified by the (SBTi). In 2023, SalMar's total emissions stood at 1,340,495 tonnes of CO2 equivalent (CO2e) across Scopes 1, 2, and 3. In 2024, total emissions decreased by 11% to 1,198,458 tonnes of CO2e, driven by investments in , of vessels, and optimized feed . To address sea lice and disease challenges in , SalMar adopts an approach that prioritizes non-chemical methods, including the deployment of such as lumpfish and to naturally control lice infestations on . This strategy has significantly lowered reliance on chemical treatments through coordinated monitoring, early detection protocols, and for lice-resistant strains. By minimizing chemical use, these practices help protect marine ecosystems while maintaining fish health and welfare standards. In , SalMar announced plans to phase out usage. Biodiversity conservation is central to SalMar's operations, with robust escapement prevention measures ensuring farmed escape rates remain below 0.1% annually, supported by advanced net technology, regular inspections, and rapid response protocols. The company conducts ongoing habitat monitoring in Norwegian fjords to assess impacts on wild fish populations and local ecosystems, contributing data to national environmental assessments. Additionally, SalMar actively participates in Norway's system, a regulatory framework that classifies production areas as green, yellow, or red based on sea lice risks to wild , enabling adaptive zoning to promote sustainable farming locations and reduce ecological pressures. SalMar demonstrates its sustainability commitments through rigorous certifications and transparent reporting. All Norwegian salmon farms operated by the company hold full Aquaculture Stewardship Council (ASC) certification, verifying adherence to standards for environmental responsibility, social welfare, and traceability. Sustainability reports are aligned with the (TCFD) framework, providing detailed disclosures on climate risks and mitigation strategies. In 2024, SalMar was named one of TIME's 500 most sustainable companies worldwide, recognizing its leadership in reducing environmental impacts within the protein production sector. In Q2 2025, SalMar's FLAG-related greenhouse gas target was accepted by the SBTi.

Technological innovations in aquaculture

SalMar has pioneered through the deployment of Ocean Farm 1 in 2017, the world's first fish farm designed for exposed ocean conditions. This innovative structure combines with to enable farming in harsher environments, where stronger currents and waves help mitigate issues like sea lice infestations by naturally flushing parasites away from the fish. The design also supports higher stocking densities, potentially up to 25 kg/m³, by providing a more stable and voluminous rearing space compared to traditional coastal pens. Building on this success, SalMar is advancing to Ocean Farm 2, an upgraded approved for operation in January 2025 at a site near the original in Frøya, . The new iteration incorporates lessons from Ocean Farm 1, aiming for greater scale and cost-efficiency while maintaining the core benefits of offshore exposure for improved fish health and production resilience. In 2024, SalMar launched the Salmon Living Lab, an platform to foster collaborative research on next-generation solutions. As of March 2025, the initiative marked its one-year anniversary with its first collaboration partner agreement and the kick-off of its initial project. This initiative partners with industry leaders like , non-governmental organizations, and academic institutions to address key challenges through shared R&D, emphasizing scalable technologies such as closed-containment systems and AI-driven monitoring for enhanced and operational efficiency. SalMar integrates across its operations, including real-time sensors for precise growth tracking and drone-based inspections to monitor conditions without manual intervention. Additionally, the company employs genetic selection programs to breed disease-resistant strains, which have contributed to improved growth rates in controlled trials. The firm holds multiple patents related to submersible technologies, including designs for rigid semi-submersible fish farms that enhance stability in rough seas. SalMar is also conducting pilots in Iceland via its subsidiary Icelandic Salmon to adapt farming practices to cold-climate conditions, addressing challenges like low winter temperatures that impact growth and biology. These efforts focus on optimizing production in sub-zero environments to expand viable farming sites.

Corporate affairs

Leadership and governance

SalMar ASA is led by Frode Arntsen, who was appointed to the position in October 2022 after serving as COO for Industry and Sales since 2017. Arntsen, born in 1970, oversees the company's operations and strategic direction, drawing on over two decades of experience in the seafood industry, including prior roles in and at SalMar. The board of directors is chaired by Gustav Witzøe, co-founder of SalMar and a member since June 2022 following his tenure as CEO from October 2019 to March 2022. Witzøe, who holds an engineering degree, brings extensive expertise in and maintains significant influence through the family's ownership stake via Kverva AS, which controls approximately 44.3% of the company as of November 2025 (with the family holding ~92.3% of Kverva). Key executives include Ulrik Steinvik, appointed in October 2021 after joining SalMar in 2006 as an ; COO Farming Anders Fjellheim, who assumed the role in June 2025 with a PhD in ; and COO Sales & Industry Simon Søbstad, in position since October 2022. The executive management team also features Roger Bekken, appointed in August 2025, along with directors for , quality management, and strategy. The board comprises seven directors, including three independent members and two employee-elected representatives, with a focus on diversity evidenced by three women members—approximately 43% representation—as of late 2025. Notable board members include Vice Chair Margrethe Hauge, who leads the Audit and Risk Committee, and Leif Inge Nordhammer, a former long-term CEO of SalMar. SalMar adheres to the Norwegian Code of Practice for Corporate Governance, conducting an annual assessment of its principles to ensure transparency and accountability. The company has been listed on the under the ticker SALM.OL since May 8, 2007, with annual general meetings typically held at its headquarters in Frøya, , though recent ones have been virtual.

Financial performance and ownership

SalMar ASA's ownership structure is dominated by the Witzøe family, with founder Gustav Witzøe indirectly controlling 92.3% of Kverva AS, which in turn owns 44.3% of the company through its Kverva Industrier AS as of November 2025. The remaining shares are publicly traded, with a float of approximately 49%, and major institutional investors include Norway's Government Pension Fund Global (Folketrygdfondet) holding 5.17% as of June 2025. This structure provides stable control while allowing broad market participation since the company's (IPO). SalMar went public on the on May 8, 2007, at an initial share price of 21.50, marking a key milestone in its expansion from a regional producer to a global player. In , the company distributed a of 22.00 per share, reflecting solid operational results despite market challenges. The firm's remains robust, with a of 1.25 as of late , supported by strong operational cash flows exceeding 6 billion annually in recent years. For the full year 2024, SalMar reported revenue of 26.4 billion, a decline of about 6.4% from 2023 due to softer prices, alongside an operational EBIT of 5.4 billion, yielding a margin of approximately 20%. In the third quarter of 2025, the company achieved a record harvest volume of 93,200 tonnes gutted weight (GWT), up significantly from prior periods, though profitability was pressured by a 10% drop in market prices compared to the previous year. These results underscore SalMar's focus on volume growth amid volatile pricing. Key financial metrics highlight SalMar's efficiency and resilience. The company maintains an average return on equity (ROE) of 6-8% over the past five years, with a 2024 ROE of 6.0%, reflecting prudent capital management in a capital-intensive industry. Biomass levels have expanded to support projected 2025 harvests of 299,000 tonnes, a 19% increase from 2024, driven by improved biological performance in northern operations. However, the introduction of Norway's 25% resource rent tax on aquaculture since 2023 has elevated the effective tax rate to around 68% for Norwegian activities, constraining reinvestment and impacting net profitability.

References

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