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Sam Uffindell
Sam Uffindell
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Samuel Julian Uffindell (born September 1983) is a New Zealand politician and former international banking executive. He has been a Member of Parliament for Tauranga, representing the National Party, since winning a by-election in June 2022.

Key Information

Uffindell was asked to leave from a high school for participating in a violent attack on a younger student. This attack was made public in 2022, after his election to Parliament. After this, and another accusation about Uffindell's behaviour while at university, the party temporarily stood him down from its caucus. The party commissioned an independent investigation; while it was not made public, the party concluded that the allegations from his university time were not as publicly reported and reinstated him to the caucus.

Early life

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Uffindell was born in Auckland in September 1983. His father was a computer company entrepreneur (UCC, a Dell reseller[1]) and his mother was later an English lecturer.[2]

He attended King's College, but at age sixteen was asked to leave after participating in a violent attack on a younger student. The victim, who was 13, suffered severe bruising and trauma. Police were not involved. After the matter came to light in 2022, Uffindell said he could not recall if he and the other attackers used wooden bed legs as a weapon, but could not rule it out.[3][4] He later acknowledged the attack, saying he was “a thug”.[5]

Uffindell finished his schooling at St Paul's Collegiate School in Hamilton. At this school, he was suspended for three days for leaving the property without permission.[6]

He earned a Bachelor of Arts in Political Studies and a Bachelor of Commerce in Management at the University of Otago. While at university, he and his flatmates competed in an online competition for Dunedin's filthiest flat, and city health inspectors visited three times.[7] After university, he worked in banking for ten years in Sydney and in Singapore, including working in financial crime at Westpac and becoming a vice president at Deutsche Bank.[8][9] He gained a Master of International Law and International Relations from the University of New South Wales.[9] Uffindell returned to New Zealand in 2020 following the COVID-19 pandemic. As of early 2022 he was the head of financial economic crime for Rabobank New Zealand, and was a partner in his wife's fertiliser supply business.[9]

Political career

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New Zealand Parliament
Years Term Electorate Party
2022–2023 53rd Tauranga National
2023–present 54th Tauranga 57 National

Election to parliament

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Uffindell has been a member of the National Party since 2008.[10] In 2021, he became the Papamoa Branch chair and the Bay of Plenty deputy electorate chair of the party.[9] He put his name forward for the National candidacy in the 2022 Tauranga by-election following the resignation of Simon Bridges in March 2022, and was officially announced as their candidate on 1 May.[10][11] Uffindell was a clear favourite for the election; Labour had not won the Tauranga electorate seat since 1935 and New Zealand First, the only party other than National to hold Tauranga since then, not standing a candidate.[12] Uffindell's opponents in the by-election included sitting Labour List MP and cabinet minister Jan Tinetti and ACT New Zealand candidate Cameron Luxton.

The 2022 by-election gave Uffindell an outright majority of 56%. He received 11,613 votes to Tinetti's 5,259 and Luxton's 2,133.[13][14] He was sworn in on 2 August 2022 and gave his maiden speech that day.[15][16]

Political positions

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After the by-election, Uffindell announced that improving Tauranga's roads and tackling gang crime in the city would be his top priorities in parliament. He also announced that he planned to lodge a member's bill which would make participation in gang convoys a finable offence.[17]

Before entering parliament, Uffindell promoted organic fertiliser as a useful offset for the adverse effects of climate change, and as a way for farmers to respond to levies or caps on synthetic nitrogen fertiliser.[18]

A few months after he entered parliament, Uffindell was appointed by the National Party as its associate spokesperson for research, science, and innovation, and associate for economic and regional development.[19]

Investigation into bullying

[edit]

On 9 August 2022, Uffindell's attack on a 13-year-old student when he was 16 was made public. That day, Uffindell said, "It was the last day of the year and we were just being silly and playing up... we got carried away and we did what we did."[3] School representatives confirmed that it had been an "open and shut case", and Uffindell confirmed that it was the worst of several acts of violence he committed while at high school.[20] Uffindell offered the victim an apology in 2021, 22 years after the attack, and nine months before he publicly announced his political aspirations.[3] Leader of the National Party Christopher Luxon said he had not been aware of Uffindell's assault on the boy until the day before, stating "He has my backing and he has my support but clearly he needs to be able to build back trust with the voters in Tauranga, and make sure that he is ... demonstrating as we go into the next election – that he's a person of good character".[4]

Later on 9 August, allegations of a separate bullying incident were made public. A woman who shared a flat with Uffindell in 2003 alleged Uffindell was a bully who once pounded on her bedroom door, screaming obscenities, until she fled through her window. Uffindell denied these bullying allegations but did say he "enjoyed a student lifestyle", including drinking alcohol and smoking cannabis.[21][22][23] He rejected accusations that he engaged in behaviour that was intimidatory or bullying.[24] On 11 August, it was reported that Uffindell's Dunedin flat, when he was at Otago University, was one of the filthiest in the city and that women's underwear had hung on a wall, apparently as trophies. National Party deputy leader Nicola Willis said the photo of the "trophy" rack made her feel "pretty yuck."[25]

Uffindell was stood down from the party's caucus from 9 August to 19 September while these allegations were investigated.[6] The investigation, conducted by Maria Dew KC, was originally intended to take two weeks,[6] but took six. The National Party announced the results the day of the Queen's funeral, saying that Dew's report found that while the attack at King's College was substantiated, the other allegations against Uffindell about his behaviour as a university student towards a female flatmate in Dunedin were not as reported; there were differing accounts and the allegations could not be substantiated. Uffindell was reinstated into the party caucus.[26]

National Party president Sylvia Wood said that neither the report, the investigation's terms of reference, nor the executive summary would be released to the National Party MPs or to the public; Luxon stated that he could be trusted to represent the findings.[27] Only Wood, Luxon and Uffindell saw the report; deputy party leader Nicola Willis was excluded from the conversations and decisions about what conclusion would ultimately be presented to caucus.[28] The former flatmate who had accused him of bullying, and her father, responded by saying they were happy for a redacted form of the report to be published.[29]

2023 election

[edit]

For the 2023 general election, National placed Uffindell 57th on its party list. Stuff reporter Glenn McConnell described this as a "big drop" but noted he was standing in the "winnable electorate" of Tauranga.[30]

The National Party media team "blocked interview requests" for him during the campaign,[31] after he proudly stated that he did his family’s grocery shopping once a month "to give his wife a break".[32] Implications in the speech that it was a woman’s job to do chores were mocked online and satirised.[33]

In the 2023 election, the Tauranga electorate gave Uffindell 9,370 votes more than Labour's candidate Jan Tinetti.[34]

Second term, 2023–present

[edit]

In March 2025, Uffindell introduced a member's bill with the stated goal of preserving equal suffrage in both local and central governments. Uffindell said: "I hear a lot of concern from members of the community that councils, like Tauranga City Council, want to move away from equal suffrage and give special rights and voting power to people based on ethnicity. My response to that is we are all Kiwis; we should all have equal rights and responsibilities." Ngāi Te Rangi chief executive Paora Stanley and Te Rangapū Mana Whenua o Tauranga Moana chair Matire Duncan criticised the bill, claiming that it ignored the disadvantages that Māori faced in political representation in both local and central governments.[35]

Personal life

[edit]

Uffindell met his wife Julia at the University of Otago. They married in Tauranga in 2015 and have three children.

Together they have invested[9] in the business New Zealand Humates, founded in 2006 to import manufacture and supply a coal-based fertiliser.[36] The Uffindells have a majority shareholding in the New Zealand Carbon Company Ltd.[37]

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Samuel Julian Uffindell (born September 1983) is a New Zealand politician and former international banking executive serving as the for for the National Party since winning the June 2022 by-election. Educated at the where he earned a and a (Honours), Uffindell later obtained a Master of and from the , along with diplomas in financial planning and applied anti-money laundering and counter-terrorism financing. His professional career spanned 15 years in banking across , Asia, and , including roles at Macquarie, , and , culminating as Head of Financial Crime at ; he also owns an producing organic soil fertiliser. Elected in a landslide victory in the by-election following the resignation of former MP , Uffindell was re-elected in the 2023 as part of the National-led . He currently chairs Parliament's Select Committee and advocates for local issues such as , , and reduction in Tauranga. Shortly after his initial , Uffindell faced historical allegations of from his and days, including claims of physical altercations, which prompted a temporary suspension from the National Party pending investigation. An internal inquiry cleared him of , leading to his reinstatement within months. Uffindell is married to Julia with three children and resides in the .

Early life and education

Family background and upbringing

Samuel Uffindell was born in in September 1983 to parents Peter and Jennifer Uffindell. His father owned a and emphasized the importance of hard work and enterprise in his upbringing. Uffindell's mother focused on family care during his early years before transitioning to a career as an , providing a stable home environment in . He has credited his parents' influences for shaping his values, with no public records indicating extended family details or ancestral origins beyond residency.

Schooling and early incidents

Uffindell attended King's College, an elite Anglican boarding school in Auckland, New Zealand, during his secondary education. In 1999, at age 16 while in Year 11, Uffindell joined three other older students in a late-night dormitory attack on a 13-year-old Year 9 student on the victim's birthday; he punched the boy multiple times in the arms and body, contributing to the victim's bruising and trauma as he attempted to shield himself. Uffindell admitted his role in the assault, describing himself as "a bully at school" and expressing regret, though he characterized the broader boarding school environment of the era as one rife with such aggressive initiations among students. As a result of the incident, school authorities asked him to leave King's College.

Pre-political career

Professional experience in banking

Uffindell pursued an international career in banking following his graduation from the , initially spending ten years in senior roles based in , . His work emphasized compliance, , and in financial institutions. In operations, he advanced to for Sanctions and Embargoes, overseeing regulatory adherence to international restrictions on financial transactions. He also served as Senior Manager for , contributing to frameworks addressing financial regulatory challenges. Returning to around 2020, Uffindell took the position of Head of Financial Economic Crime at , functioning as the Anti-Money Laundering Compliance Officer (AMLCO) and Money Laundering Reporting Officer (MLRO). In this role, he managed programs to detect and prevent illicit financial activities, including and economic crime, until entering in 2022.

Business and community roles

Prior to entering , Uffindell served as an owner and director of HuMates, a small based in the . The company specializes in importing, manufacturing, and supplying humate-based organic soil fertilizers, derived from coal sources, to enhance for farmers and growers nationwide. These products support by improving nutrient retention and microbial activity in soil. Uffindell has actively promoted the agricultural applications of humates through contributions to industry publications, including an article detailing their role in organic pastoral practices and since prehistoric times. Through this venture, established around 2006 with investments including from his family, the business has fostered local economic ties in the by providing specialized inputs to regional growers. No additional formal community leadership roles, such as board positions in non-profits or volunteer organizations, are documented prior to his political career.

Political entry and elections

2022 Tauranga by-election

The 2022 Tauranga by-election was triggered by the resignation of National Party MP , who announced his retirement from on 14 March 2022 after serving the electorate since 2008. Bridges cited a desire to pursue opportunities outside , including time and professional roles, following his earlier tenure as National Party leader from 2018 to 2020. The Electoral Commission issued the writ for the by-election on 22 April 2022, with nominations closing on 26 May and voting occurring from 8 June to 18 June 2022. The National Party selected Sam Uffindell as its candidate on 1 May 2022, following a member vote that prioritized his local ties and professional experience in banking and . Uffindell, a resident, emphasized economic recovery, infrastructure development, and law-and-order priorities during his campaign. Labour nominated Jan Tinetti, the City councillor and Minister of Internal Affairs, who focused on education and community services. Other candidates included Cameron Luxton for , advocating for reduced government intervention, and minor party and independent contenders. The campaign saw limited national attention, as had been a safe National seat, with Bridges securing a 12,990-vote in the 2020 . Uffindell won the decisively, securing election as Tauranga's MP. Official results, declared on 1 July 2022 after special votes, showed a of 40.5 percent from 51,706 enrolled electors.
CandidatePartyVotesPercentage
Sam UffindellNational Party11,61355.8
Labour Party5,25925.3
Cameron Luxton2,13310.3
OthersVarious1,7388.4
Informals-190.1
Total20,762100
Uffindell's margin of victory was 6,354 votes over Tinetti, retaining the seat for National despite the low turnout typical of s.

2023 general election

Sam Uffindell, the incumbent National Party member of Parliament for following his 2022 victory, stood for re-election in the electorate during the on 14 October 2023. His main challenger was of the Labour Party, with other candidates including representatives from the , , and independents. Uffindell campaigned on local issues pertinent to , emphasizing the city's growth and infrastructure needs. Uffindell won the electorate with 18,980 votes, defeating Tinetti who received 9,610 votes, resulting in a majority of 9,370. The in was 80.69%. The National Party also led the party vote in the electorate with 45.93%. On election night, with 54.4% of votes counted, Uffindell declared victory alongside his family. Post-election, Uffindell outlined immediate priorities for his second term, including improvements to roading and as well as strengthening law and order measures to address local concerns. His re-election contributed to the National Party's formation of a later that year.

Parliamentary career

First term (2022–2023)

Uffindell was sworn in as the National Party MP for Tauranga on 18 June 2022, following his victory in the by-election held on 18 March 2022. As a new opposition backbencher in the 53rd Parliament, he quickly engaged in parliamentary proceedings, delivering his maiden speech on 2 August 2022. In the speech, Uffindell decried a "general malaise" and "acceptance of mediocrity" in New Zealand, attributing it to government policies, and called for renewed ambition to "get busy winning" through economic growth and personal responsibility. During the term, Uffindell advocated for Tauranga-specific priorities, including enhanced roading and to address local congestion and development needs, as well as stronger law-and-order measures amid rising concerns in the region. He participated in House debates and scrutiny of , such as contributing to discussions on standards and in 2022–2023 sessions. Uffindell's efforts emphasized opposition critiques of Labour-led policies, focusing on fiscal restraint, support, and restoring local governance in , which was under commissioners due to council dysfunction. Uffindell also questioned ministers on electorate issues during oral questions and general debates, pushing for accountability on economic recovery and community safety. His term concluded with re-election on 14 October 2023, securing 15,970 votes against Labour's Jan Tinetti's 8,014.

Second term (2023–present)

Uffindell was re-elected as the National Party MP for in the 2023 general election, securing 16,084 votes or 45.3% of the electorate vote against Labour's Angie Warren-Clark. In the subsequent 54th , which opened on 5 2023, he assumed the role of Chairperson of the Select , overseeing scrutiny of health-related legislation and policy briefings. Under his leadership, the committee conducted hearings on the Ministry of Health's long-term insights briefing in April 2024, involving testimony from ministry officials and experts such as Professor Cristin Print. The Select Committee, chaired by Uffindell, reviewed key bills including the Medicines Amendment Bill, which progressed to its second reading in October 2025 to establish faster approval pathways for medicines in , and the Gene Technology Bill, where submissions were extended to allow broader public input. Uffindell also participated in parliamentary debates, such as supporting the in July 2024 and addressing the Health Plan 2024-2027 in oral questions in August 2025. His committee work extended to initiatives like hosting the launch of the Roadmap Towards Better Oral on behalf of the Minister of Health and advocating for collaboration in aged care in November 2024. Focusing on constituency issues, Uffindell identified roading, , and law and order as immediate priorities for in the government's first 100 days after the election. included advancing five local projects in 2025 as part of a $500 million national investment, alongside the $42 million for the new Ōmanawa Bridge on State Highway 29 and ongoing construction of the Takitimu North Link Stage One, which reached its halfway point by February 2025 with over 1.5 million cubic metres of earth moved. These efforts aligned with a regional deal emphasizing housing and transport growth in and the Western . In August 2025, marking three years since his initial entry to via the 2022 by-election, Uffindell reflected on achievements in navigating opposition challenges and delivering for constituents. He continued local engagement, including hosting events with senior National figures like Finance Minister in July 2025 to discuss economic policies.

Political positions and legislative initiatives

Economic and fiscal views

Uffindell has consistently supported the National Party's approach to fiscal responsibility, emphasizing reduced government spending and tax relief to address New Zealand's economic challenges. In a May 2024 parliamentary debate on the Budget Policy Statement, he described the proposed budget as a "no-frills" plan focused on "getting back to basics" and delivering tax relief to hard-working Kiwis, contrasting it with what he viewed as excessive prior expenditures. This aligns with the coalition government's 2024 budget, which included personal income tax threshold adjustments providing relief averaging NZ$14–$40 weekly for most taxpayers, funded partly by reallocating savings from canceled projects and efficiency measures. He has advocated for policies aimed at controlling and improving cost-of-living outcomes, arguing that effective monetary and fiscal management under National has contributed to dropping to 2.2% by late , the lowest in years. Uffindell criticized the previous Labour government's economic policies as incompetent and damaging, citing high borrowing, regulatory burdens, and inefficient spending as factors exacerbating everyday hardships. In , during debate on the Appropriation (2024/25) Bill, he endorsed the budget's allocations for infrastructure and housing in his electorate while stressing the need for constrained public spending to support growth without increasing debt. Uffindell's fiscal stance reflects a pro-growth orientation, prioritizing incentives over expansive welfare or public investment programs. He has praised budgets that advance fiscal recovery through reforms, such as increased in markets to lower costs, and opposed measures perceived as inflationary, like certain tariffs. His banking background informs a focus on sustainable economic policies that foster and exports to drive wages and . Overall, these views position him as an advocate for restrained intervention to enable market-driven recovery, consistent with National's center-right platform.

Social and law-and-order policies

Uffindell has consistently emphasized a tough stance on crime, particularly targeting and violent offending in . In his to on August 2, 2022, he described a "growing tide of crime" in the electorate and criticized a culture of "" that undermines community safety, advocating for greater and . On his first day in office, he introduced a member's bill aimed at restricting gang activities, reaffirming his campaign pledge to empower police with enhanced tools to combat . Following the National Party's formation of government in November 2023, Uffindell endorsed policies expanding police presence, including a 40% increase in foot patrols, which correlated with a 2% reduction in and aggravated robberies in 2024 compared to the previous year—the first such decline since 2018. He attributed these outcomes to and contrasted them with prior trends under the Labour government, where victimizations had risen. Uffindell has also highlighted the removal of gang patches from public display as a visible win for efforts, signaling reduced overt in communities. On broader social matters, Uffindell has prioritized creating environments conducive to family life and . He has campaigned to position as New Zealand's premier location for work, play, and raising families, linking this to reductions in and improvements in . In , he supports measures to boost attendance, urging parents to ensure regular participation as a foundation for youth outcomes and community stability. This aligns with National Party initiatives under the to address , which had reached record highs prior to 2023.

Views on Māori affairs and electoral reform

Uffindell introduced a on 12 March 2025 to amend the Act 1990 by inserting a right to equal in elections for and local authorities, entrenching the principle of one person, one vote. The bill sought to prevent legislative moves that could dilute equal voting rights, particularly in local government contexts where proposals for dedicated wards have bypassed mandatory public referenda in some councils. Uffindell stated the measure aimed to uphold democratic equality, arguing that deviations from undermine fair representation. Critics, including iwi leaders, contended the bill disregarded ongoing Māori political disadvantages, such as lower voter turnout and historical underrepresentation, framing it as a regression from accommodations like Māori electorates established under the mixed-member proportional (MMP) system since 1996. These accommodations allow voters to opt for the Māori roll, enabling separate electorate contests alongside general seats to allocate proportional representation. Uffindell's proposal drew opposition from Māori advocacy groups, who viewed it as targeting race-based electoral mechanisms without addressing systemic barriers, though supporters highlighted that multiple property owners already influence local outcomes disproportionately without similar scrutiny. Regarding the , Uffindell has advocated interpreting its original 1840 intentions—chiefly equality of rights for all British subjects, including signatories—over modern judicial principles emphasizing partnership and active protection, which he sees as departures leading to unequal treatment. He endorsed simplifying adherence to the 's signed terms applying equally to all parties, suggesting dissolution if contemporary applications cannot align with those foundational equalities. This stance aligns with National Party coalition positions allowing select committee scrutiny of ACT's Treaty Principles Bill but opposing its progression beyond that stage in April 2025, prioritizing legal equality over expansive reinterpretations. No public statements from Uffindell specifically address reforming the national MMP system, though his equal suffrage bill reflects broader concerns with proportionality deviations in subnational elections that could inform party debates on MMP thresholds or referenda.

Controversies

Bullying allegations and investigation

In August 2022, during the campaign for the Tauranga by-election, Uffindell publicly admitted to participating in a violent assault on a 13-year-old fellow student at King's College boarding school in 2001, when he was 16 years old. He described entering the younger boy's dormitory at night with other students, waking the victim, and beating him with objects including a hammer handle, after which the school principal required Uffindell to leave the institution. Uffindell conceded the act constituted a criminal assault and stated, "I was effectively a bully. I was a mean person. There will be other people at high school that I have hurt," while expressing remorse and noting he had disclosed the incident to the National Party prior to his candidate selection. The then-principal of King's College described the case as "open and shut" and denied any systemic bullying problem at the school. Subsequently, on August 9, 2022, additional allegations emerged from a female former flatmate claiming Uffindell exhibited a pattern of and verbal aggression while sharing a house in in 2003 during his university studies. Uffindell rejected these claims, stating, "I reject any accusation that I engaged in behaviour that was intimidatory or . This simply did not happen," and attributed the issues to a flatmate dispute that ended their tenancy. In response, National Party leader temporarily stood Uffindell down from the party caucus on August 10, 2022, pending an independent investigation by Maria . The inquiry, completed in September 2022, examined the university-era allegations and related complaints but found no substantiation for behavior beyond Uffindell's acknowledged high school conduct. 's report, reviewed by and senior party figures, led to Uffindell's reinstatement to the caucus on September 19, 2022, with affirming the party's support while reiterating Uffindell's remorse for the school incident. Uffindell welcomed the outcome, again apologizing to those affected by his school actions.

Criticisms of policy positions

In March 2025, Uffindell introduced a titled the Equal Voting Rights Bill, which proposes to enshrine the principle of one person, one vote in local and elections by prohibiting councils from granting special voting rights based on ethnicity, such as those recently afforded to representatives on City Council committees. The measure targets practices where unelected members receive voting powers on the basis of race or affiliation, which Uffindell described as deviations from equal . The bill prompted immediate opposition from Māori leaders, who contended it dismissed persistent political underrepresentation stemming from historical and systemic factors. Paora Stanley, chief executive of , criticized the proposal for failing to acknowledge that Māori wards and dedicated seats serve as mechanisms for equitable representation rather than ethnic privilege, remarking, "It gets tiring. Why do you have to continually fight just to have your head above water?" Matire Duncan, chairwoman of Te Rangapū Mana Whenua o Moana, labeled it a "step backwards," arguing it erodes commitments under Te Tiriti o Waitangi by recasting corrective measures for colonization's effects—such as voting rights reinstated on Tauranga committees in late 2023—as undue advantages, thereby ignoring ongoing disparities in and engagement among Māori communities. Uffindell responded by affirming his commitment to universal equal voting rights, noting he had not consulted Te Rangapū prior to lodging the bill and opposing any system allowing voting influence tied to , irrespective of whether applied to or other groups. Critics from organizations, representing interests in , framed the initiative as racially motivated rather than principled, drawing parallels to broader debates over Māori wards established under the Local Electoral (Māori Wards and Māori Constituencies) Act 2021. Uffindell's advocacy for stringent law-and-order measures, including increased penalties for youth offenders and community-led crime prevention in , has faced scrutiny for perceived inconsistency with his own adolescent history of involvement in a , though direct critiques remain limited beyond claims of personal raised by opponents during his scandals. No substantive challenges to the substantive elements of his crime reduction proposals—such as boosting police resources and addressing retail theft—have emerged from analysts or opposition figures in parliamentary records as of October 2025.

Personal life

Family and personal interests

Uffindell is married to Julia Uffindell, and the couple has three children: Lilly, Zippora, and Teddy. In 2022, the children were reported as aged 5, 2, and 1, respectively; by 2025, they were approximately 8, 6, and 4. The family resides in the region, including Paengaroa, where Uffindell has emphasized creating the best environment to raise a . Uffindell's personal interests include relaxing with family and friends, reading, running, surfing, and cooking. He has noted that responsibilities with young children have limited time for hobbies. Uffindell occasionally performs household tasks such as grocery shopping once a month to support his wife amid his demanding schedule.

References

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