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Snack Wrap
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.jpg) McDonald's Tomato Salsa Crispy Chicken Wrap in Austria | |
| Alternative names | McCrispy Snack Wrap |
|---|---|
| Type | McDonald's |
| Place of origin | Poland |
| Invented | 2004 |
The Snack Wrap is a menu item available at McDonald's in the United States, Canada, Europe and Australia. It consists of 100% white meat chicken breast (crispy or grilled), lettuce, shredded cheddar jack cheese, Monterey Jack cheese, and sauce (ranch, honey mustard or salsa roja), wrapped in a soft flour tortilla. It was created to serve as a snack to satisfy hunger between meals.[1] A similar product called "Big Flavour Wraps" is offered in McDonald's in the United Kingdom.[2]
History
[edit]Concept
[edit]The concept of a McDonald's Snack Wrap originated and debuted in Poland in 2004.[3][4][5][6] It was officially launched in the United States in 2006, and was initially only available with crispy chicken and ranch sauce.[7] In early 2007, the option to substitute for grilled chicken and/or honey mustard sauce were made available. In some markets, salsa roja or Chipotle BBQ is also available.[8]
The Snack Wrap was developed as an attempt to create a new chicken item appealing to drive-through customers. The original wrap used the same meat as the Chicken Selects, allowing restaurants to cook batches of the chicken more frequently and provide a fresher product to customers.[9] The menu item was also introduced in order to take advantage of the growing demand for "snack-size", or smaller portion options.[9]
Discontinued in the US
[edit]In 2016, the Snack Wrap was officially discontinued in the United States as a result of underwhelming sales and time-consuming construction, though individual franchises could still choose to sell them. However, as a result of menu simplification in 2020 due to the COVID-19 pandemic, the Snack Wrap was removed nationwide.[10]
A video posted to TikTok on April 7, 2022, showed a promotion for the Honey Mustard Snack Wrap, leading to the belief that the item was returning to stores in the United States on later that year. It was later proven to be a hoax.[11]
The return in the US
[edit]In December 2023, it was reported that the wrap would return in 2025 under a new name of "McCrispy Snack Wrap" as part of the McCrispy products.[12][13] Later, on April 15, 2025, McDonald's tweeted that the Snack Wrap would return on an unspecified date, "0x.14.2025".[14] On June 3, 2025, McDonald's revealed that the Snack Wrap would return on July 10, 2025 with 2 different versions, Spicy or Ranch.[15]
Similar products
[edit]In the United Kingdom, a similar product called "Big Flavour Wraps" is offered including flavours such as sweet chilli chicken.[2]
Nutrition information
[edit]| Nutritional value per 1 wrap (110-132 g) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 330 kcal (1,400 kJ) | ||||||||||
33 g | |||||||||||
16 g | |||||||||||
| Saturated | 9 g | ||||||||||
| Trans | 2 g | ||||||||||
14 g | |||||||||||
| |||||||||||
| Other constituents | Quantity | ||||||||||
| Cholesterol | 35 mg | ||||||||||
| †Percentages estimated using US recommendations for adults.[17] Source: [16] | |||||||||||
A Snack Wrap with crispy chicken and ranch sauce contains 330 calories (1,380 kJ), 16 grams of fat, 2 grams of trans fat, 35 milligrams of cholesterol, 780 milligrams of sodium, 33 grams of carbohydrates, and 14 grams of protein.
| Nutritional value per 1 wrap (110-132 g) | |
|---|---|
| Energy | 250 kcal (1,000 kJ) |
| †Percentages estimated using US recommendations for adults.[17] Source: [16] | |
A Snack Wrap that includes grilled chicken with honey mustard or barbecue contains 250 calories.
References
[edit]- ^ Steinhauer, Jennifer (2010-01-19). "Snacking Nation: When Did Grazing Take Over Our Children?". The New York Times. Archived from the original on 2018-02-23. Retrieved 2018-02-22.
- ^ a b Shufflebotham, Bethan (2022-05-21). "I tried wraps from KFC, McDonalds and Aldi and one surprised me". Manchester Evening News. Retrieved 2025-07-27.
- ^ Shure, Marnie (2021-01-04). "The Rise, Fall, And Resurrection Of The McDonald's McWrap". The Takeout. Retrieved 2025-07-10.
- ^ Caramanna, Carly (2021-02-04). "The Truth About McDonald's Snack Wraps". Mashed. Retrieved 2025-07-10.
- ^ "The Death Of McWrap: A Timeline". HuffPost. 2016-04-15. Retrieved 2025-07-10.
- ^ "Chrupiące krewetki, kolorowe McWrapy i klasyczny Burger Szefa – chwyć wakacyjne smaki w McDonald's!". mcdonalds.pl (in Polish). Retrieved 2025-07-10.
- ^ Luna, Nancy (2008-02-25). "KFC adds toasted copycat of McDonald's Snack Wrap". Orange County Register. Archived from the original on 2018-03-07. Retrieved 2018-03-06.
- ^ Sterrett, David (2007-07-31). "McDonald's introduces another Snack Wrap". Crain's Chicago Business. Archived from the original on 2023-07-04. Retrieved 2026-02-27.
- ^ a b Adamy, Janet (2007-01-30). "For McDonald's, It's a Wrap". The Wall Street Journal. Archived from the original on 2018-10-07. Retrieved 2018-10-07.
- ^ Meisenzahl, Mary (May 5, 2022). "Why McDonald's got rid of the snack wrap — and why it's not coming back any time soon". Insider. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
- ^ Stone, Lillian (April 20, 2022). "TikTok Is Leading You On About McDonald's Snack Wraps". The Takeout. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
- ^ Lamour, Joseph (2023-12-08). "Is McDonald's Snack Wrap Returning?". www.today.com. Retrieved 2023-12-22.
- ^ "McDonald's Is Finally Bringing Back Snack Wraps… Kind Of". Delish. 2023-12-07. Retrieved 2024-05-26.
- ^ @McDonalds (April 15, 2025). "snack wraps 0x.14.2025" (Tweet) – via X (formerly Twitter).
- ^ Hauari, Gabe (June 3, 2025). "McDonald's Snack Wraps are officially coming back: Here's when". USA TODAY. Retrieved June 3, 2025.
- ^ a b Fahey, Mike (2012-06-11). "McDonald's Snack Wraps: The Snacktaku Review". Kotaku. Archived from the original on 2018-02-23. Retrieved 2018-02-22.
- ^ a b United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
Snack Wrap
View on Grokipediafrom Grokipedia
Overview
Product Description
The Snack Wrap is a portable fast-food item offered by McDonald's, consisting of a soft flour tortilla wrapped around a filling of crispy chicken tenders (McCrispy strips), shredded lettuce, shredded cheese, and a sauce such as ranch or spicy pepper sauce.[1] This compact design makes it ideal for on-the-go snacking, providing a hand-held option that can be eaten without utensils.[5] Introduced in 2006, the Snack Wrap was developed as a healthier alternative to burgers, featuring lower-calorie grilled chicken options and fresh ingredients to appeal to consumers seeking lighter menu choices.[6] Its folded format, using a tortilla approximately 7.5 inches in diameter, results in a manageable size for drive-thru or quick meals.[7] In the 2025 relaunch, the product evolved to include McDonald's branded McCrispy chicken strips as the primary protein, while retaining the core tortilla-based structure and toppings for familiarity and convenience.[2] The item is packaged in foil or paper wrapping to maintain freshness and support easy portability.Current Availability
As of late 2025, the Snack Wrap has been permanently added to McDonald's menus across the United States, with nationwide availability at all locations beginning July 10, 2025, following the relaunch announcement in December 2024.[4][8] This addition has sustained its presence on core menus, contributing to a 2.4% increase in U.S. same-store sales for the third quarter of 2025.[9] The product continues to be offered in international markets where it was never fully discontinued, including Canada and select European countries such as Italy.[10][11] In Canada, options like the Ranch Chicken Snack Wrap remain a standard menu item, prepared with local ingredients.[12] In the US, the Snack Wrap typically prices at $2.99 per unit, fitting within a $2-3 range that positions it as an affordable grab-and-go option, and it can be bundled into value meals or combos with sides and drinks for enhanced meal deals.[2][13][14] Its integration supports quick-service formats, with prominent availability via the McDonald's app for mobile ordering and prioritization in drive-thru lanes to facilitate fast transactions.[15][16]History
Development and Launch
The Snack Wrap was developed by McDonald's product team in the mid-2000s as part of the company's broader strategy to diversify its menu beyond traditional burgers and expand chicken-based offerings, responding to the rising demand for portable, hand-held fast food items in the sector.[17] This initiative aimed to attract younger demographics and health-conscious consumers seeking lighter alternatives to full meals, aligning with industry trends toward more convenient and perceived healthier options like wraps.[18][19] Launched nationwide in the United States in 2006, the Snack Wrap debuted with a crispy chicken tender, lettuce, shredded cheese, and ranch sauce wrapped in a flour tortilla, priced at around $1.29 to emphasize its affordability and snackable portion size.[3][20] Soon after, variations including grilled chicken were introduced to offer choice between crispy and lower-calorie options, catering to varied preferences for texture and nutrition.[19][21] The initial marketing campaign positioned the Snack Wrap as a versatile, on-the-go snack, highlighting its compact format and flavor options to appeal to busy lifestyles. The product saw strong early adoption, quickly becoming one of McDonald's popular chicken items and contributing to the chain's menu innovation during the period.[22][19]Discontinuation in the US
In 2016, McDonald's began a partial phase-out of the Snack Wrap from U.S. menus as part of a broader menu simplification strategy led by CEO Steve Easterbrook, who had become CEO in March 2015. The item, which required steaming tortillas and assembling components like chicken tenders, added significant complexity and preparation time to kitchen operations, slowing service during peak hours.[23][24] This move aligned with Easterbrook's efforts to streamline the menu and accelerate order fulfillment to better compete in a fast-paced market.[25] By 2020, the Snack Wrap was fully removed from all U.S. menus amid the COVID-19 pandemic, as McDonald's prioritized high-volume, easy-to-prepare items to adapt to reduced staffing and heightened demand for drive-thru and delivery services. The decision further simplified operations in an environment where restaurants faced supply disruptions and the need for rapid throughput, allowing focus on core offerings like burgers and fries.[26][27] Unlike in the U.S., the Snack Wrap remained available in various international markets, such as Canada, Australia, South Korea, and the United Arab Emirates, where it continued to enjoy strong popularity and fit local preferences without the same operational pressures. This retention underscored U.S.-specific decisions driven by domestic efficiency goals rather than global product rejection.[11][28] The discontinuation sparked notable consumer backlash, with fans launching online petitions demanding its return; one prominent Change.org campaign amassed nearly 19,000 signatures by highlighting the item's unique convenience and appeal.[29][30] This outcry reflected the Snack Wrap's enduring loyalty among U.S. customers, even as McDonald's pursued its operational overhaul.Return and Relaunch in the US
In December 2024, McDonald's USA President Joe Erlinger confirmed the return of the Snack Wrap to U.S. menus in 2025 during an appearance on Good Morning America, responding to years of fan demand for the discontinued item.[31] The exact nationwide launch date was announced on June 3, 2025, setting the rollout for July 10, 2025, across all U.S. restaurants.[4] The relaunched Snack Wrap was rebranded to integrate with McDonald's McCrispy chicken line, featuring a single McCrispy strip instead of tenders, wrapped in a flour tortilla with lettuce, shredded cheese, and sauce.[2] To align with rising demand for bold chicken flavors, two variants were introduced: the Spicy Snack Wrap with a habanero-infused sauce for heat, and the Ranch Snack Wrap with a creamy, savory dressing.[32] These updates positioned the product as a portable, trend-aligned option in the competitive chicken sandwich market.[33] McDonald's supported the relaunch with a multi-channel marketing campaign, including cryptic social media teasers that built anticipation—such as an April 2025 Instagram post garnering over 1.4 million views—and a dedicated "Snack Wrap Files" website sharing nostalgic content and behind-the-scenes details.[34] The effort extended to TV advertising, featuring a 30-second spot titled "The Snack Wrap Is Back" that aired starting July 10, 2025, emphasizing the item's cult status and quick preparation.[35] Overall, pre-launch social media teasers garnered over 6.8 million views across platforms, reflecting strong consumer excitement.[36] Post-launch performance exceeded expectations, with the Snack Wrap becoming the most popular new chicken product in recent U.S. history; 20% of customers purchased one during the initial four-week period.[37] This contributed to a 2.4% rise in U.S. same-store sales for Q3 2025 (July-September), helping drive overall company comparable sales growth amid a focus on value offerings.[38]Variations
US-Specific Options
In the United States, the Snack Wrap was reintroduced in July 2025 with a simplified lineup focused on two core flavor profiles designed for quick, on-the-go consumption. The Ranch Snack Wrap features a crispy McCrispy chicken strip, shredded lettuce, shredded cheese, and creamy ranch sauce, all wrapped in a soft flour tortilla for a tangy, herbaceous taste.[1][4] This option emphasizes the classic cool and garlicky notes of ranch dressing, providing a familiar comfort food experience.[39] Complementing the Ranch variety, the Spicy Snack Wrap incorporates a McCrispy chicken strip, shredded lettuce, shredded cheese, and a habanero-infused Spicy Pepper sauce, delivering a bold, fiery kick within the same tortilla format.[32] Introduced as part of the 2025 relaunch, this addition caters to preferences for heat, using the same pepper sauce found on other McDonald's spicy items like the Spicy McCrispy sandwich.[40][13] Customization is a key aspect of the US Snack Wrap offerings, allowing patrons to modify their orders via the McDonald's app or in-store requests. Common adjustments include swapping the default crispy McCrispy strip for grilled chicken to reduce fried elements, or adding extras such as diced onions, tomatoes, or additional cheese for personalized flavor builds.[41] These options maintain the item's standard snack-sized portion, typically around 130-140 grams, positioning it as a lighter alternative to full sandwiches.[42] As of November 2025, no limited-time variants, such as holiday-themed sauces, have been announced for the US market.[43]International Adaptations
In the United Kingdom, McDonald's offers the Big Flavour Wraps, a line of portable chicken wraps introduced in 2011 as a convenient snack option, featuring crispy or grilled chicken with various sauces, lettuce, tomato, cucumber, and other fresh vegetables in a soft tortilla.[44] These wraps have remained a staple on the menu without significant interruptions, adapting to local preferences for quick, flavorful meals on the go, and are available as of November 2025.[45] In India, where vegetarianism is prevalent and beef is prohibited, McDonald's has localized the Snack Wrap concept with options like the McAloo Tikki Wrap, which uses a spiced potato and pea patty wrapped in a baked tortilla alongside lettuce, crunchy onions, and tangy tomato sauce to appeal to vegetarian consumers.[46] For non-vegetarian customers, the Spicy Chicken Wrap incorporates juicy, batter-coated chicken with hot spices, lettuce, onions, tomatoes, and a spicy sauce, reflecting Indian culinary influences such as bold flavors from local masalas while maintaining halal compliance.[47] These adaptations, including elements inspired by the Chicken Maharaja Mac's spicy profile, prioritize regional dietary and taste preferences and remain available as of November 2025.[48] In the Middle East, McDonald's ensures all products are halal-certified to align with Islamic dietary laws, offering localized wrap options like the McArabia, which features grilled chicken with yogurt-based garlic sauce, lettuce, onions, and tomatoes in Arabic flatbread for a lighter, regional twist.[49][50] Australia features the Brekkie McWrap, introduced around 2010 for breakfast menus and evolved over time, currently including a crunchy hash brown, perfectly cooked egg, rasher bacon, cheese, and ketchup in a wholemeal tortilla to cater to morning commuters seeking hearty, portable options as of November 2025.[51][52] In Canada, breakfast wraps emerged in the mid-2010s as part of expanded morning offerings, incorporating free-run eggs, sausage or bacon, and cheese in a flour tortilla to provide convenient, protein-rich starts to the day, and are available as of November 2025.[53][54]Nutrition and Ingredients
Nutritional Profile
The Ranch Snack Wrap, a standard serving in the United States, provides 390 calories, with 22 grams of total fat (including 6 grams of saturated fat and 0 grams of trans fat), 31 grams of total carbohydrates (11% of the daily value), 17 grams of protein, 900 milligrams of sodium (39% of the daily value), 45 milligrams of cholesterol (15% of the daily value), and 3 grams of dietary fiber.[1] These values are based on the product's formulation featuring a crispy chicken strip, lettuce, shredded cheddar/jack cheese, and ranch sauce wrapped in a flour tortilla, with actual nutrient content potentially varying slightly due to preparation differences.[1] Across variants available in the US relaunch, nutritional profiles are comparable but show minor differences; for instance, the Spicy Snack Wrap contains 380 calories, 21 grams of total fat (6 grams saturated), 30 grams of carbohydrates, 18 grams of protein, 920 milligrams of sodium (40% daily value), and 50 milligrams of cholesterol (17% daily value), reflecting the addition of Spicy Pepper sauce instead of ranch.[32] Unlike previous iterations that offered grilled chicken options (typically 100-130 calories lower per serving), the 2025 US menu features only crispy chicken variants for both Ranch and Spicy, resulting in higher fat content from the breaded and fried component.[15] Regarding allergens, all Snack Wrap variants contain wheat from the flour tortilla, dairy from the shredded cheese, and egg from the ranch or Spicy Pepper sauce, with soy present in the chicken coating and sauces; they may also involve cross-contact with peanuts, tree nuts, fish, shellfish, or sesame due to shared cooking equipment.[1][15] Customers with sensitivities are advised to consult McDonald's allergen resources, as the products are not certified gluten-free or suitable for strict allergen avoidance.[15]| Nutrient | Ranch Snack Wrap (per serving) | Spicy Snack Wrap (per serving) | % Daily Value (Ranch) |
|---|---|---|---|
| Calories | 390 | 380 | - |
| Total Fat | 22g | 21g | 28% |
| Saturated Fat | 6g | 6g | 30% |
| Sodium | 900mg | 920mg | 39% |
| Total Carbohydrates | 31g | 30g | 11% |
| Protein | 17g | 18g | - |
| Cholesterol | 45mg | 50mg | 15% |