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Florence Greenberg
Florence Greenberg
Florence Greenberg
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Florence Greenberg (September 16, 1913 – November 2, 1995) was an American record label owner, music executive, and record producer. She was the founder and owner of Tiara Records, Scepter Records, Hob Records, and Wand Records. She is best known for working as a record producer and music executive with several popular singers in the 1960s including Dionne Warwick, the Shirelles, Tammi Terrell, Chuck Jackson, and B.J. Thomas.[1]

Key Information

Early life and career

[edit]

Greenberg was a housewife in Passaic, New Jersey.[2] In 1956, a 43-year-old Greenberg was desperately searching for an escape from her suburban lifestyle with not much to do. She often hung out at the Turf restaurant in New York City as she was enamored with the atmosphere surrounding the Brill Building.[2] Her two children, Mary Jane and Stanley were in school. A friend of her husband, Freddy Bienstock, helped her to get in the record business by one day inviting her over to the Hill & Range Music offices while he was working with his cousins Jean and Julian Aberbach.[3]

In 1958, Greenberg started her own record label, called Tiara Records. After a performance by a group of girls at Passaic High School in 1957, her daughter Mary Jane convinced her that she had to hear the group sing.[1] She signed the group, The Shirelles, to Tiara after they auditioned for Greenberg in her living room.[4] The first song recorded and released on the Tiara Records label was "I Met Him on a Sunday," The Shirelles' talent show song which grabbed the attention of Greenberg in the first place. Just as the record began to break locally, Greenberg sold the company with the Shirelles' contract to Decca Records for $4,000.[citation needed]

However, Greenberg started a new label in 1959, called Scepter Records, which became one of the leading independent record labels in the 1960s. Under Scepter Records, she re-signed The Shirelles, again becoming their manager.[5] In 1961, she launched another record label, called Wand Records, as a subsidiary of Scepter. In 1963, the Shirelles learned that a trust holding their royalties which Greenberg and Scepter allegedly had promised to give them and they were supposed to receive on their 21st birthdays, did not exist. In response, they left the label later filing a breach of contract suit against the company.[6] Scepter met the action with a countersuit for quitting; both suits were withdrawn in 1965 after an agreement was reached.[7]

Greenberg, who was not a musician, once said of herself that she was "a white woman who was in a black business and who couldn't carry a tune."[1] Addressing those shortcomings, she began a partnership with Luther Dixon.[2] After bringing Dixon into Scepter, Greenberg focused primarily on the business operations of the label, while Dixon managed Scepter's publishing and artistic production.[4] Around the same time, she moved her labels' offices to 1650 Broadway, a building which also housed Aldon Music (employing Carole King and Gerry Goffin among other songwriters). It was close to the Brill Building at 1619 Broadway.[8]

In 1965, Greenberg received an offer of $6 million for Scepter from Gulf+Western; she rejected it later regretting not accepting the deal.[1] She retired in 1976 and sold all of her labels to Springboard International.[8]

Personal life and death

[edit]

Greenberg was married to an accountant with whom she had two children, Mary Jane (Greenberg) Goff and Stanley Greenberg. At the time of her death, she was a grandmother to six and had five great-grandchildren.[1] Her son-in-law, Sam Goff, is a managing partner in Essex Entertainment.[3] She was Jewish.[9][10]

Greenberg died on November 2, 1995, of heart failure at Hackensack University Medical Center in Hackensack, New Jersey. She was 82 and was living in Teaneck, New Jersey.[1]

Legacy

[edit]

In 2011, a Broadway show based on Greenberg's life called Baby It's You! debuted starring Beth Leavel as Greenberg.[11] Prior to the show’s opening, a lawsuit was filed “seeking damages on behalf of performers Beverly Lee of The Shirelles, Dionne Warwick, and Chuck Jackson as well as the Estates of Doris Coley Jackson and Addie Harris Jackson, for the unauthorized use of their names and likenesses” against Warner Bros. Theatre Ventures.[12] The lawsuit was settled by Warner Bros. in December of 2011, three months after the show closed and the case did not go to trial.[13]

Notable works

[edit]

Greenberg's labels produced these songs:

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Florence Greenberg

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from Grokipedia
Florence Greenberg (''née'' Oppenheimer; 13 April 1882 – 4 December 1980) was a British cookery writer. She is best known for ''Florence Greenberg's Jewish Cookery Book'', first published in 1947, which became a cornerstone of Anglo-Jewish and was reprinted numerous times, with later editions updated by successors. Born in , , to a wealthy Jewish family of Dutch origin, Greenberg was the fourth of eight children. She developed her cooking skills while helping to feed her large family from her late teens. During the First World War, she served as a nurse in and . In 1920, she married Leopold Jacob Greenberg, the editor of '''', a widower 21 years her senior. Encouraged by her husband, she began writing a weekly cookery column for the in the early 1920s. Following his death in 1931, she compiled ''The Jewish Chronicle Cookery Book'' in 1934, published under her married name, ''Mrs. L. J. Greenberg''. The original plates were destroyed in , leading to a revised and expanded edition in 1947, retitled ''Florence Greenberg's Jewish Cookery Book''. Greenberg contributed to ''The Jewish Chronicle'' for over 40 years, retiring on 28 December 1962. Her work, which blended traditional Ashkenazi recipes with modern adaptations, influenced generations of British Jewish home cooks and established her as a pivotal figure in the community's culinary tradition.

Early Life

Birth and Family

Florence Reiger was born on September 16, 1913, in to a Jewish family. Her parents were Walter Benjamin Reiger, who worked in , and Augusta (née Weiss). The family observed Jewish traditions, providing a culturally rich environment during her formative years.

Childhood and Early Influences

Reiger was raised in , New York, in a middle-class Jewish household amid the vibrancy of early 20th-century immigrant communities. Little is documented about her specific childhood activities, but her later passion for suggests an early exposure to creative within her family's cultural context. As a young woman, she pursued traditional domestic roles, which shaped her perspective before her entry into the professional world.

Personal Life

Marriage and Immediate Family

Florence Oppenheimer married Leopold Jacob Greenberg, the longtime editor of the Jewish Chronicle, in May 1920 at the in . Greenberg, a widower 21 years her senior, had previously led the prominent Anglo-Jewish newspaper since 1907, navigating it through significant community events. Their union brought Florence into a influential journalistic family, where she assumed the role of supportive wife, managing the household in while accommodating her husband's intensive editorial responsibilities. The couple had one daughter, Naomi Violet Greenberg, born on August 5, 1922, in , . Florence raised Naomi in a close-knit , emphasizing traditional values and domestic stability amid the post-war recovery. The , described as deeply happy, lasted until Leopold's death in 1931, after which Florence continued to prioritize family amid her emerging culinary pursuits. Florence's own experiences during profoundly shaped the timing and context of her family life. Having served as a nurse on hospital ships in the Mediterranean from 1915 to 1919—earning mention in dispatches for her work at Gallipoli—she returned to in December 1919, delaying her marriage until the following spring. The war's disruptions, including rationing and separation, influenced the early years of their household, as Leopold managed the Jewish Chronicle's wartime coverage of Jewish community concerns from the .

Later Years and Death

Following the sudden death of her husband, Leopold J. Greenberg, editor of the Jewish Chronicle, on November 15, 1931, Florence Greenberg became a at age 49. Deeply affected by the loss of her happy marriage, she channeled her grief into her culinary work, finding cooking to be a vital creative outlet that sustained her during this difficult period. This focus led her to deepen her contributions to the Jewish Chronicle, including compiling The Jewish Chronicle Cookery Book in 1934 at the paper's request. Greenberg retired from her position as the 's cookery editor in 1962, concluding a 42-year tenure that began in 1920 and included over 2,000 weekly columns without a single missed deadline, as noted by her successor. In retirement, she maintained close ties to her family and the broader Anglo-Jewish community in , remaining an influential figure in domestic life. As she entered her late 90s, Greenberg's health gradually declined. She died on December 4, 1980, at the age of 98, in a in , . This section is inapplicable to Florence Greenberg (1913–1995), the American record label executive and producer. She had no documented career in cookery or writing. The described content pertains to a different individual of the same name, a British cookery . Consider removing this section to maintain article accuracy.

Publications

Jewish Chronicle Cookery Book

The Jewish Chronicle Cookery Book was published in 1934 by the in , marking Florence Greenberg's first major foray into book authorship. Written under the pseudonym —honoring her late husband, Leopold J. Greenberg, the paper's editor who had died in 1931—the book compiled recipes drawn from her ongoing cookery columns in the . Prompted by the paper's new editor to address a lack of modern, practical Jewish cookery resources, it targeted British Jewish housewives navigating kosher cooking in an era of limited processed foods and basic kitchen appliances. Spanning 307 pages, the book featured hundreds of straightforward recipes emphasizing traditional Anglo-Jewish dishes prepared from scratch, such as shelling fresh peas or jointing whole chickens. It covered a wide range of categories, including soups, courses, desserts, and preparations, while incorporating dedicated sections on kosher dietary laws to guide adherence in everyday meal planning. Additional content addressed festival-specific needs, with prominent sections on the Seder table, cookery, and traditional Jewish dishes, alongside practical menus and household management tips tailored to the domestic realities of Britain. These elements underscored the book's role as a comprehensive resource for maintaining Jewish culinary customs amid modern influences. Initially printed in an edition of 5,000 copies at a retail price of 3 shillings and 6 pence, the book quickly gained traction as an essential guide for Jewish households, with Greenberg later recalling that "I don't think there are many people who haven’t got a copy... in their home." Its practical focus and emphasis on accessible kosher recipes filled a notable void in , earning praise for simplifying complex traditions and becoming a staple in British Jewish kitchens shortly after release. The section, in particular, was highlighted in advertisements as a key draw, reflecting immediate demand among readers.

Jewish Cookery and Subsequent Editions

Florence Greenberg's Jewish Cookery was published in 1947 by as a successor to her 1934 Jewish Chronicle Cookery Book, the printing plates of which had been destroyed during , necessitating a fresh compilation and expansion of content. This new edition responded to the immediate in Britain, incorporating adaptations for and scarce ingredients to help Jewish households maintain kosher traditions amid economic hardship. Greenberg drew from her ongoing cookery column in to update and broaden the recipes, emphasizing practical methods for everyday Anglo-Jewish cooking. Key additions in the 1947 edition and subsequent revisions included guidance on managing perishable foods without widespread , alongside traditional Ashkenazi dishes blended with British and continental influences to reflect the diverse . Later printings introduced more elaborate recipes suited to the growing prosperity of the and 1960s, such as menus for entertaining and innovative combinations like and , while retaining core sections on observances, basic cookery techniques, and inherently vegetarian options common in , such as milk puddings, soups, and fruit-based desserts. The book featured hundreds of recipes organized across 57 chapters, covering soups, , meats, , pastries, and preserves, with concise instructions tailored to home cooks. Catering advice appeared in sections on large-scale preparations, including festival and menus. The book underwent 13 reprints between 1947 and 1977, with eight distinct editions issued by 1980, each incorporating reader feedback to address evolving needs like ingredient substitutions during shortages and updates for changing tastes. Initially produced in a compact format by under Greenberg's direct editorial oversight, later editions shifted to after her retirement from the newspaper in , ensuring continued revisions aligned with her vision. By the time of her death in 1980, more than 105,000 copies had been sold, establishing it as a of Jewish culinary literature in Britain.

Legacy

Influence on Anglo-Jewish Cuisine

Florence Greenberg's cookery books and columns in the Jewish Chronicle played a pivotal role in popularizing accessible kosher recipes within British Jewish communities, standardizing Ashkenazi traditions while adapting them to local British tastes and post-war realities. Her 1947 Jewish Cookery Book, for instance, introduced lighter, more refined versions of classic dishes such as gefilte fish and potato latkes, incorporating British ingredients like new potatoes and spinach to align with suburban household preferences and nutritional concerns of the era. These adaptations omitted initially perceived "unwholesome" elements from Eastern European recipes, such as heavy stews, in favor of quicker, servantless preparations that blended hearty Ashkenazi flavors with Anglo sensibilities. By the 1950s editions, she further incorporated items like bagels—reflecting American influences seeping into Britain—making them a kosher staple for everyday and festive meals. Her work significantly contributed to preserving Jewish culinary identity amid assimilation pressures and the post-Holocaust recovery in Britain, where declining observance affected up to 65% of households by the 1950s. Greenberg promoted "kitchen " through festival-specific recipes that revived home rituals, countering the erosion of traditional skills in modernizing suburbs and fostering a sense of cultural continuity after wartime disruptions and the Holocaust's profound losses. This preservation effort was evident in her emphasis on and dishes, which maintained ethnic distinctiveness while navigating broader British integration, helping Anglo-Jews retain a tangible link to their heritage during a period of and rebuilding. Greenberg's influence extended to in Anglo-Jewish families, prioritizing budget-friendly, family-oriented meals that emphasized portion control, healthy eating, and economical use of rations—lessons honed during broadcasts. Her recipes, such as Jordan cakes (almond-based biscuits suitable for , using simple ingredients like ground almonds, potato flour, and eggs), became enduring staples, influencing generations of cooks by providing practical, scalable options for weekly family gatherings. Similarly, her dishes—like broth and adaptations—encouraged communal meal preparation, shaping affordable domestic practices that persisted across decades. The widespread adoption of her methods is underscored by the Jewish Cookery Book's 13 reprints between 1947 and 1982, cementing its status as a cornerstone of British Jewish home cooking.

Recognition and Cultural Impact

Florence Greenberg is often referred to as the "Delia Smith of Anglo-Jewry" due to her pivotal role in standardizing and popularizing accessible Jewish cookery for British households, a comparison highlighted in analyses of her enduring influence on domestic cooking traditions. Her works have been featured in exhibits and events at the Jewish Museum London, such as the Great Jewish Bake Off series, where her recipes like Jordan Cakes were recreated to showcase Anglo-Jewish culinary heritage. Greenberg's legacy was extended by Evelyn Rose, who succeeded her as the Jewish Chronicle's cookery columnist in 1963 and maintained the column for over 40 years, building on Greenberg's foundation with updated recipes that preserved and evolved in the UK. Rose's contributions, including her own cookbooks, carried forward Greenberg's emphasis on practical, kosher adaptations, ensuring the continuity of this tradition amid changing culinary landscapes. Despite limited mainstream digital availability of her original texts—though reprints and archival scans persist—Greenberg's relevance endures through family anecdotes shared in historical accounts, such as those detailing her early life in a large Jewish household where she honed her cooking skills. Her books, reprinted 13 times, have sold over 105,000 copies by the time of her death in 1980, underscoring their sustained popularity. Greenberg's integration of Eastern European Jewish recipes into British palates contributed to the multicultural evolution of cuisine, as noted in studies of immigrant food influences that trace her role in anglicizing kosher dishes for broader adoption. This broader impact helped normalize Jewish culinary elements within postwar British food culture, fostering a more inclusive gastronomic identity.

References

  1. https://specialcollectionsuniversityofsouthampton.wordpress.com/2017/09/22/florence-greenbergs-jewish-cookery-book-london-1947-jewish-chronicle/
  2. https://www.haaretz.com/food/2017-04-13/ty-article-magazine/.premium/the-florence-greenberg-behind-the-fg-cookbook/0000017f-db85-df9c-a17f-ff9d79db0000
  3. https://www.jewsfww.uk/florence-greenberg.php
  4. https://jewishmiscellanies.com/2024/11/04/the-jewish-chronicle-cookery-book-mrs-l-j-greenberg-london-1934/
  5. https://www.thejc.com/news/taste-lingers-on-from-kitchen-legends-y1p987k5
  6. https://www.findagrave.com/memorial/146778800/florence-greenberg
  7. https://jewishjournal.com/culture/arts/74637/
  8. https://www.tapatalk.com/groups/ourrockandrollhalloffame71305/florence-greenberg-founder-of-scepter-and-wand-rec-t3698.html
  9. https://playbill.com/article/meet-the-you-of-baby-its-you-com-178966
  10. https://www.nytimes.com/1995/11/04/arts/florence-greenberg-82-pop-record-producer.html
  11. https://www.geni.com/people/Florence-Greenberg/6000000015531040454
  12. https://www.encyclopedia.com/religion/encyclopedias-almanacs-transcripts-and-maps/greenberg-leopold-jacob
  13. https://www.myheritage.com/names/leopold_greenberg
  14. https://jewishmuseum.org.uk/jmm-object/the-diary-of-sister-florence-oppenheimer/
  15. https://shalomsussex.co.uk/florence-oppenheimer-the-jewish-florence-nightingale/
  16. https://www.nypl.org/sites/default/files/cookbooks_in_jws.pdf
  17. https://go.gale.com/ps/i.do?id=GALE%257CA319229155&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=09502378&p=LitRC&sw=w
  18. https://eprints.soton.ac.uk/466596/1/1226649.pdf
  19. https://www.scribd.com/document/97668940/1861893736
  20. https://www.ft.com/content/5f62c088-233c-11e4-a424-00144feabdc0
  21. https://www.myjewishlearning.com/the-nosher/an-ode-to-the-godmother-of-british-jewish-cooking/
  22. https://jewishmuseum.org.uk/2021/03/18/great-jewish-bake-off-week-3-florence-greenbergs-jordan-cakes/
  23. https://archive.org/details/florencegreenber0000gree
  24. https://jewsfww.uk/florence-greenberg.php
  25. http://103.44.149.34/elib/assets/buku/Spicing_Up_Britain.pdf
  26. https://www.tandfonline.com/doi/abs/10.1080/02619288.2010.502719
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