Hubbry Logo
search
logo

W Network

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
W Network

W Network (often shortened to W) is a Canadian English language discretionary specialty channel owned by Corus Entertainment. The channel primarily broadcasts general entertainment programming oriented towards a female audience.

W Network was established in 1995 as the Women's Television Network (WTN), which had a focus on women's lifestyle programming. The channel was eventually acquired by Corus in 2001 and relaunched under its current branding in 2002. As part of the relaunch, W's programming shifted to a mix of both entertainment and lifestyle programming. By 2017, W had moved its lifestyle programming to its sister networks, shifting to a general entertainment format targeting women. In 2018, the channel became part of output deals with Hallmark Media, and later Comcast's Peacock and Sky Studios in 2020 (an agreement shared with sister network Showcase).

The channel is available in two time shifted feeds, East (operating from the Eastern Time Zone) and West (operating from the Pacific Time Zone).

In June 1994, Linda Rankin, on behalf of a corporation to be incorporated, (later incorporated as Lifestyle Television (1994) Limited, principally owned by Moffat Communications) was granted a television broadcasting licence by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate a channel called Lifestyle Television, described as offering "information and entertainment programming of particular interest to women."

The channel subsequently launched on January 1, 1995 as the Women's Television Network (WTN). Like Moffat's other cable television operations, WTN was headquartered in Winnipeg, Manitoba. Linda Rankin served as the president of the network from its launch.

Programming on the network was originally largely focused on lifestyle programming that many had suggested was "feminist" in nature. Such programming included female takes on traditionally male-dominated activities such as fishing and mechanics, with Natural Angler and Car Care, respectively, while other programs, such as Go Girl!, took a comedic approach at parodying typical female-targeted talk shows that discussed subjects such as beauty and fashion. Other programs included films, current affairs, and occasionally athletic-themed.

The channel suffered from low ratings in the start. Of the slew of new channels launched on January 1, 1995, WTN was initially the lowest-rated channel on average. Linda Rankin later resigned in August 1995 citing "differences in management philosophy".

In December 2000, Shaw Communications announced it intended to purchase Moffat. The deal was later closed in early 2001. Shaw announced in March 2001 that it would sell WTN to Corus Entertainment, a company that it spun off in 1999, for CA$205 million (Shaw had primarily acquired Moffat for its cable television systems). Once Corus took ownership of the channel, it moved operations from Winnipeg to Toronto in mid-January 2002, laying off 50 employees in the process. Corus subsequently relaunched the network as W on April 15, 2002, with a more entertainment-oriented mix of recent dramas and movies. On the same date, Corus launched the west coast feed.

See all
User Avatar
No comments yet.