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Angelo Sotira
Angelo Sotira
Angelo Sotira
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Angelo Sotira (born February 14, 1981) is an American entrepreneur who co-founded the online community DeviantArt on August 7, 2000, with Matthew Stephens and Scott Jarkoff.

Key Information

Career

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Angelo co-founded DeviantArt at nineteen,[1] but it was not his first company. Four years earlier, he started a music file-sharing site called Dimension Music. He sold it to Michael Ovitz in 1999, coming off of his stints at Disney and the Creative Artists Agency. Angelo worked the next two years at Ovitz's Artist Management Group & Lynx Technology Group (Ovitz's Internet investment arm) where he advised on how those companies could best strategically integrate the opportunities from emerging commercial applications of the Internet.[2][3]

As of 2017, Sotira is a member of the Wix management after Wix acquired DeviantArt for $36 million.[4]

Personal life

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Sotira was born in Greece on February 14, 1981.[2][5] Currently, he is living in Hollywood, California.[6]

References

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Further reading

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Angelo Sotira

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Angelo Sotira (born February 14, 1981) is a Greek-American entrepreneur best known as the co-founder and former CEO of , the world's largest for artists and digital creators, which he launched in 2000 at the age of 19. Born in and raised in the United States, Sotira demonstrated early entrepreneurial talent as a teenager, founding Dimension Music, one of the first downloading and sharing portals, which he sold in 1999 to a backed by Hollywood agent . This experience in online communities, particularly around customizing media players like through user-generated skins, directly inspired the creation of alongside co-founders Scott Jarkoff and Matthew Stephens. Under Sotira's leadership as CEO, DeviantArt grew rapidly into a platform with over 28 million registered users and hundreds of millions of artworks by 2013, fostering a global hub for visual artists, photographers, and digital creators while introducing features like print-on-demand services and social networking tools tailored to the creative community. The site secured strategic investments, including from Autodesk, and expanded into mobile experiences, solidifying its role in the early digital art ecosystem. In 2017, Wix.com acquired DeviantArt for $36 million, after which Sotira joined Wix's management team to integrate creative tools across the company's web-building platform, while ensuring the site's independent operation continued. More recently, in 2025, Sotira founded Layer, a premium hardware and software platform featuring a $22,000 museum-grade digital canvas designed specifically for displaying generative and code-based art without compression artifacts, emphasizing artist royalties and high-fidelity rendering. Layer has raised $5.7 million in funding from investors including Expa Ventures and angels like Evan Williams, aiming to bridge digital art with physical home and gallery displays.

Early life

Childhood and family background

Angelo Sotira was born on February 14, 1981, in , . Sotira spent his early childhood in before his family moved to the , settling in . Sotira is Greek-American.

Early education and initial interests

Angelo Sotira, a Greek-American entrepreneur, completed his secondary education in , graduating from high school in 1999. During in the early , Sotira developed an early interest in computers, gaining exposure through hands-on experimentation with technology. At around age 12, he contributed to building "The Netherworld," a local (BBS) focused on and s, which grew to become the leading BBS in . This experience introduced him to the dynamics of digital interaction and formation in the pre-web era. Sotira pursued self-taught programming and computer skills, honing his technical abilities without formal higher education or college enrollment. His initial fascination with online communities and digital media sharing emerged in the mid-1990s, driven by the potential of these platforms to connect people around shared creative and technological interests.

Career

Pre-DeviantArt ventures

In the mid-1990s, at around age 15, Angelo Sotira founded Dimension Music (DMusic), one of the earliest online platforms dedicated to music sharing and discovery. The site served as a hub for users to upload, download, and discuss files, capitalizing on the emerging popularity of format amid limited legal distribution options for independent artists and labels. Sotira, leveraging self-taught programming skills honed through systems, built DMusic as a high school that quickly attracted tens of thousands of daily visitors by promoting emerging digital music trends. The platform emphasized community interaction, allowing users to connect over shared interests in underground and alternative music, while navigating early challenges in bandwidth management and for file-sharing services. By 1999, at age 18, Sotira sold DMusic to a firm backed by entertainment executive , reportedly turning down over ten competing offers due to Ovitz's vision for integrating with traditional artist management. This transaction provided Sotira with initial capital and industry connections, but the sale occurred amid broader dot-com uncertainties, including funding pressures from investors wary of digital risks. Through DMusic, Sotira gained key insights into community-building, recognizing the power of to foster loyalty in nascent online spaces, as well as the complexities of , such as balancing accessibility with emerging legal and technological constraints in the pre-Napster era. These experiences marked his shift from hobbyist coding to scaling commercial online services, informing his approach to sustainable digital platforms.

Founding and growth of DeviantArt

Angelo Sotira co-founded on August 7, 2000, at the age of 19, alongside Matthew Stephens and Scott Jarkoff, with an initial investment of $15,000 from Sotira himself. The platform emerged from a small team that included design leader , who joined around the launch. Initially conceived as part of a broader network of music-related websites that Sotira had been developing since his teenage years, evolved into a dedicated community for artists to share custom graphics and media, particularly skins for applications like . This focus on user-generated visual content addressed a niche need for and feedback among digital creators in the early internet era. Following its launch, experienced rapid adoption, quickly establishing itself as a central hub for online artistry and growing into the world's largest art-sharing . By the mid-2000s, the site had attracted millions of users, fueled by its open platform that encouraged uploads, comments, and fan interactions without heavy moderation. The 's organic expansion was supported by features like categorized galleries, which by 2014 encompassed over 2,500 visual art types, transforming the site from a skin-sharing tool into a comprehensive repository hosting 281 million individual works. Under Sotira's as CEO, achieved several key milestones that solidified its growth, including a $3.5 million from in 2007 to enhance infrastructure and features. In , the introduction of the Groups platform enabled specialized communities, expanding to 75,000 groups and boosting daily engagement to 155,000 art submissions, 2.4 million unique visitors, and 1.5 million comments. By 2011, membership surpassed 14 million, with Sotira emphasizing community-driven development to foster artist engagement and sustain long-term relevance. In 2013, DeviantArt secured a $10 million strategic investment from Autodesk, which helped expand mobile experiences and features, growing the user base to over 28 million registered users by that year. In February 2017, Wix.com acquired DeviantArt for $36 million. Sotira joined Wix's management team to integrate creative tools across the company's platform while ensuring DeviantArt's independent operation and continued growth as CEO. These advancements positioned DeviantArt as a pioneering force in digital art, prioritizing user creativity over commercial pressures.

Recent entrepreneurial activities

Throughout the early 2020s, Angelo Sotira served as CEO of , guiding the platform through significant challenges including the integration of tools amid community backlash and ethical concerns over generative AI's impact on artists' copyrights and livelihoods. Under his leadership, launched features like the DreamUp AI art generator in 2022, which aimed to empower creators but sparked lawsuits and user exodus due to fears of content scraping and unfair compensation. Despite these hurdles, Sotira emphasized supporting digital artists amid broader industry disruptions, such as the collapse of NFTs and AI's threat to traditional craftsmanship. He stepped down as CEO in May 2022, succeeded by Moti Levy, but continued to influence the platform's direction as co-founder and through his prior role in Wix's management. In June 2025, Sotira launched Layer, a new venture focused on luxury hardware for displaying digital art, building on his expertise from DeviantArt to address the evolving needs of generative and code-based artists. Layer's flagship product, the Layer Canvas, is a premium 55-inch 4K display priced at $22,000, powered by an integrated GPU for real-time rendering of dynamic, algorithm-driven artworks without compression or loss of fidelity. Designed with museum-quality specifications—including anti-glare coating, high-contrast true black levels, and an always-on LED panel—the device enables collectors to exhibit moving or evolving digital pieces in homes and galleries, transforming static screens into immersive art experiences. Layer operates on an artist-first model, curating a subscription-based library of hand-crafted where creators receive royalties proportional to the duration their works are displayed on users' devices. This approach prioritizes fair compensation and high-resolution playback tailored for collectors, allowing interaction via a companion app to adjust elements like colors, forms, and speeds without altering the underlying . Sotira has described the as a "museum-grade" solution to elevate -based , emphasizing its role in bringing professional-grade digital displays into everyday spaces amid the challenges faced by artists in the post-NFT and AI era. Layer raised $5.7 million in funding from investors including Expa Ventures and angels like Evan Williams.

Personal life

Family and relationships

Angelo Sotira maintains a relatively private personal life, with limited publicly available details about his and relationships beyond occasional mentions in professional contexts. He is married to Kelsey Sotiracopoulos. They have a son named Ansel, born in 2025. Sotira has referenced sharing his home with two feline companions named Uni and Riot. His has expressed public support for his entrepreneurial projects, such as the display platform Layer. Overall, Sotira prioritizes discretion in personal matters, focusing public discourse on his professional achievements rather than relational details.

Residence and lifestyle

Angelo Sotira has resided in Hollywood, California, since the early 2000s, shortly after co-founding in the area in 2000. Sotira maintains a centered on and creative reflection amid his entrepreneurial commitments. In a 2014 interview, he described prioritizing the most challenging creative tasks early in the day, supported by a collaborative team, to foster efficiency in tech leadership. He incorporates daily sessions as a form of to enhance focus and perceptual awareness, viewing them as essential for maintaining balance. His routines also include using a for to-do lists and mind maps, listening to lyric-free electronic music through noise-canceling , and navigating sleep challenges to sustain a steady outlook through professional highs and lows. Among his personal interests, Sotira enjoys flying remote-controlled (RC) helicopters as a hobby, a passion highlighted during a 2010 interview conducted in an airplane cockpit setting.

Legacy and impact

Contributions to digital art communities

His co-founding of DeviantArt in 2000 created a pioneering platform for user-generated art sharing that allowed artists to upload, showcase, and connect over visual works, initially inspired by communities customizing graphics for media players like Winamp. By the 2020s, DeviantArt had grown to over 100 million registered users and more than 700 million pieces of art, enabling millions to build professional portfolios, receive feedback, and form global networks that supported emerging talent in digital creativity. DeviantArt faced significant controversies in the early 2020s over its integration of AI-generated art tools, such as the 2022 launch of DreamUp, which trained on user-uploaded artworks without an initial option, leading to artist backlash and multiple lawsuits against the platform, including Andersen v. Stability AI (filed 2023 and ongoing as of 2025). In response, DeviantArt implemented features and firewalls to prevent AI training on opted-out works, though criticisms persisted regarding unauthorized data usage by third-party AI companies. Through his venture Layer, launched in 2025, Sotira has advocated for artist rights by introducing a subscription-based display system for that ensures artists receive royalties proportional to the time their works are shown, emphasizing fairness and direct compensation. Layer's design specifically supports code-based —distinct from mass AI outputs—by providing high-fidelity rendering that honors the artist's intent, thereby reinforcing community standards for ethical presentation. Overall, Sotira's work has shaped the broader ecosystem, bridging early grassroots graphics forums to contemporary platforms for dynamic, living artworks, and inspiring a culture of collaboration that has sustained creative communities for over two decades. His initiatives have democratized access to tools and audiences, allowing diverse artists to thrive beyond commercial pressures and contributing to the maturation of online creativity as a vital cultural force.

Recognition and influence

Angelo Sotira's financial success has been widely acknowledged, with his net worth estimated at $75 million as of 2024-2025, derived primarily from equity in DeviantArt and subsequent entrepreneurial ventures. He has been featured in The National Herald's "50 Wealthiest Greeks in America" list across multiple editions, ranking at #48 in 2023, within the top 50 in 2024, and again in the 2025 edition. Sotira has received industry recognition through high-profile interviews highlighting his role as an innovator in creative technology. In a 2014 Fortune feature, he discussed his admiration for tech leaders and the future of digital communities. A 2011 Entrepreneur profile portrayed him as a pioneer in transforming independent artists into a powerhouse. TechCrunch has covered him multiple times, including a 2010 interview on building resilient online platforms and a 2025 article on his latest project, emphasizing his ongoing impact in ecosystems. While Sotira has no major personal awards, these profiles consistently note his entrepreneurial influence in fostering creative tech communities. Sotira's advice to aspiring entrepreneurs, drawn from profiles spanning 2014 to 2025, stresses starting with "side hustles" that evolve into sustainable businesses, as exemplified by his own early projects like . He advocates prioritizing community-building on platforms, viewing culture and user engagement as foundational to long-term success, a philosophy echoed in his recent ventures that maintain an artist-first model.

References

  1. https://www.bloomberg.com/news/articles/2000-05-29/angelo-sotira
  2. https://www.famousbirthdays.com/people/angelo-sotira.html
  3. https://www.entrepreneur.com/leadership/innovator-deviantarts-angelo-sotira/217859
  4. https://www.forbes.com/1999/03/22/penenberg_0322.html
  5. https://nypost.com/1999/10/12/ovitz-pirate-teen-buys-mp3-site-that-stole-and-gave-away-tunes/
  6. https://www.wired.com/1999/03/another-dimension-in-mp3/
  7. https://www.forbes.com/sites/karstenstrauss/2014/09/03/deviantart-looks-to-put-its-latest-10-million-into-mobile-experience/
  8. https://lifehacker.com/im-angelo-sotira-co-founder-of-deviantart-and-this-is-1626582164
  9. https://www.cnet.com/culture/deviantart-ceo-on-painting-with-a-broader-brush-q-a/
  10. https://techcrunch.com/2013/09/26/deviantart-autodesk-funding/
  11. https://fortune.com/2014/05/22/10-questions-angelo-sotira-ceo-and-co-founder-deviantart/
  12. https://techcrunch.com/2017/02/23/website-builder-wix-acquires-art-community-deviantart-for-36m/
  13. https://www.wix.com/press-room/home/post/wix-acquires-deviantart-pairing-wix-capabilities-with-global-creative-community
  14. https://techcrunch.com/2025/06/05/the-founder-of-deviantart-is-making-a-22000-display-for-digital-art/
  15. https://observer.com/2025/07/arts-interview-angelo-sotiracopoulos-layer-digital-art-display/
  16. https://www.thenationalherald.com/50-wealthiest-greeks-in-america-50-41-an-annual-tnh-edition-of-our-communitys-top-achievers/
  17. https://nationalpost.com/opinion/jesse-kline-regulating-the-entrepreneurial-spirit
  18. https://www.adweek.com/performance-marketing/la-tech-spotlight-angelo-sotira-co-founder-ceo-deviantart/
  19. https://www.wired.com/1999/06/founder-and-ceo-age-15-cool/
  20. https://www.kcrw.com/shows/guest-dj-project/stories/angelo-sotira
  21. https://escholarship.org/content/qt6fg9f992/qt6fg9f992.pdf
  22. https://www.deviantart.com/spyed
  23. https://natfluence.com/interview/asotira/
  24. https://slate.com/technology/2024/05/deviantart-what-happened-ai-decline-lawsuit-stability.html
  25. https://www.prnewswire.com/news-releases/deviantart-protect-extends-art-and-nft-image-protection-to-safeguard-any-creators-in-web3-301549024.html
  26. https://www.wallpaper.com/tech/layer-generative-art-display
  27. https://whitehotmagazine.com/articles/digital-art-s-luxury-makeover/7056
  28. https://www.neoteric.art/About-135b5a676fb0806b9eedea844b7aa77d
  29. https://www.instagram.com/kelsotira/p/DP5CKedifiS/
  30. https://techcrunch.com/2010/08/22/stop-being-weak-an-interview-with-angelo-sotira-ceo-of-deviantart-com-tctv/
  31. https://www.deviantart.com/wannabby/journal/DeviantArt-Turns-25-1227144653
  32. https://www.courthousenews.com/wp-content/uploads/2023/10/anderson-v-stability-complaint.pdf
  33. https://www.huffpost.com/entry/digital-innovators-_b_3029268
  34. https://mabumbe.com/people/who-is-angelo-sotira-age-net-worth-relationships-bio/
  35. https://www.thenationalherald.com/wp-content/uploads/2025/03/50-WEALTHIEST-2025.pdf
  36. https://www.thenationalherald.com/wp-content/uploads/2024/03/50-WEALTHIEST-GREEKS-2024-3.pdf
  37. https://www.aol.com/news/2014-01-17-angelo-sotira-deviantart-ceo-start-side-project.html
  38. https://www.entrepreneur.com/starting-a-business/do-the-side-hustle-5-better-ways-to-earn-extra-cash/230431
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