Hubbry Logo
search
logo
2204019

Chupa Chups

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Chupa Chups

Chupa Chups (Spanish pronunciation: [ˈtʃupa ˈtʃups]) is a Spanish brand of confectionery found in over 150 countries. It was founded in 1958 by Enric Bernat and is owned by the Italian-Dutch company Perfetti Van Melle. The name comes from the Spanish verb chupar, meaning "to suck". Similar confections are known as lollipops or suckers in English.

In the early 1950s, Enric Bernat founded the company Productos Bernat, which specialized in the production of confectionery. Bernat began working for an apple jam factory called "Granja Asturias" in 1954. By 1958, he controlled 100% of the capital of Granja Asturias and renamed the company Chupa Chups in 1961. He built the production machines and sold a striped bonbon on a wooden stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.

In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.

In 1977, the lollipops appeared in Japan. In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK. Expansion to China and Mexico happened in the 1990s.

In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The Smint subsidiary brand/company was founded in 1994.

In July 2006, the company as a whole was acquired by the Italian-Dutch group Perfetti Van Melle.

The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí. Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise the product.

In the 1973 television series Kojak, actor Telly Savalas was featured consuming these lollipops.

See all
User Avatar
No comments yet.