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Colores
Colores
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Colores
Studio album by
Released19 March 2020 (2020-03-19)
GenreReggaeton
Length28:52
Language
  • Spanish
  • English
LabelUniversal Latin
Producer
J Balvin chronology
Oasis
(2019)
Colores
(2020)
José
(2021)
Singles from Colores
  1. "Blanco"
    Released: 15 November 2019
  2. "Morado"
    Released: 9 January 2020
  3. "Rojo"
    Released: 27 February 2020
  4. "Amarillo"
    Released: 19 March 2020

Colores (English: Colors) is the fourth[1] solo studio album (fifth overall) by Colombian reggaeton singer J Balvin, released on 19 March 2020 through Universal Latin.[2] The album was produced by Sky Rompiendo.[3] It was preceded by the singles "Blanco", "Morado" and "Rojo", with the latter being released the same day as the album pre-order. Each song on the album (except "Arcoiris") received a music video directed by Colin Tilley.[4] "Amarillo" was released as the fourth single off Colores the same day as the album's release.[5][6] At the 2020 Latin Grammy Awards, the album won the Latin Grammy for Best Urban Album.[7]

Background

[edit]

The album's central concept is colors, with each track named after a color (except "Arcoiris", the Spanish term for rainbow).[4] Balvin collaborated with the Japanese artist Takashi Murakami for the music videos and album and single artworks, which notably feature Murakami's flowers, as well as American clothing brand Guess on a capsule collection inspired by the album.[8]

The album was announced at the end of January 2020.[9]

Critical reception

[edit]
Professional ratings
Aggregate scores
SourceRating
Metacritic72/100[10]
Review scores
SourceRating
AllMusicStarStarStarHalf star[11]
Clash8/10[12]
Consequence of SoundB[13]
The GuardianStarStarStar[14]
Pitchfork7.3/10[15]
Rolling Stone (US)StarStarStarHalf star[16]
Tom Hull – on the WebB+ ((2-star Honorable Mention)(2-star Honorable Mention))[17]

Colores received generally positive reviews from critics. Alexis Petridis of The Guardian gave the album three out of five stars and stated that Colores "isn’t really interested in standing out by startling the listener, or reeling them in with novelty, but what Colores does have in profusion is a universal brand of pop smarts".[14] Suzy Exposito of Rolling Stone awarded the album three and a half out of five stars, writing "Don’t let the Crayola motif fool you: Spanning 10 pigment-themed tracks, Colores is a sophisticated show of Balvin’s sonic palette".[16] Thom Jurek of Allmusic said of the album, "There isn't much lyrical substance on Colores, and there doesn't need to be. It's a party record whose lyric flows are effortless and laid-back enough -- a Balvin trademark -- to attract listeners inside and outside musica urbano's big tent. The album's brevity adds depth and dimension to its direct, seductive, welcoming mix and garish presentation."[11]

Lucas Villa of Consequence of Sound wrote of the album, "The brushstrokes he paints as a purveyor of perreo pop might not be as broad, but they’re far-reaching in highlighting the evolution and future of reggaeton music. Balvin remains a power player in the globalization of the #LatinoGang, and Colores continues to showcase his colorful flow and spirit as a beacon in the movement".[13] Jenzia Burgos of Pitchfork called the album "earnest" but "slightly indulgent" and compared the visually-focused work to albums by Pharrell Williams and Kanye West, saying, "Now with his own seat at the table, J Balvin will no doubt sigue rompiendo."[15] Ramy Abou-Setta of Clash called Colores "one of J Balvin’s strongest projects to date", and opined that the album "stays true to the reggaeton roots that J Balvin has built upon during the years of his influence on the Latino music scene. An energetic and vibrant project, that is exactly what the music scene needed in such an uncertain time".[12]

Commercial performance

[edit]

The album debuted at number 32 on the US Billboard 200 and number 2 on the Top Latin Albums chart with first week sales of 24,000.[18] The album eventually peaked at number 15 on Billboard 200.

Track listing

[edit]
Colores track listing
No.TitleWriter(s)Producer(s)Length
1."Amarillo"
2:37
2."Azul"
  • Sky Rompiendo
  • Brun
3:25
3."Rojo"
  • Osorio
  • Ramírez
  • Quiles
  • Luis Angel O'Neill
  • Taiko
  • Sky Rompiendo
  • Taiko
2:30
4."Rosa"
3:09
5."Morado"
  • Osorio
  • Ramírez
Sky Rompiendo3:20
6."Verde" (with Sky Rompiendo)
2:22
7."Negro"
  • Osorio
  • Ramírez
  • Dee Mad
  • Keityn
  • King Doudou
  • Dee Mad
  • King Doudou
  • Sky Rompiendo[v]
3:02
8."Gris"
  • Osorio
  • Ramírez
  • Quiles
  • Cano
  • Brun
Sky Rompiendo2:56
9."Arcoiris" (featuring Mr Eazi)
  • Sky Rompiendo
  • Brun
3:06
10."Blanco"
  • Osorio
  • Ramírez
  • Cano
  • Sky Rompiendo
  • Dee Mad
2:25
Total length:28:52

Notes

  • ^[v] signifies a vocal producer
  • In the initial announcement of the track list, "Rosa" was listed as "Rosado".[19]

Sample credits

Charts

[edit]

Certifications

[edit]
Certifications for Colores
Region Certification Certified units/sales
Chile (IFPI Chile)[41] 3× Platinum  
Mexico (AMPROFON)[42] Gold 30,000
Spain (PROMUSICAE)[43] Platinum 40,000
United States (RIAA)[44] Diamond (Latin) 600,000

Sales+streaming figures based on certification alone.

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Colores is the fourth solo studio album by Colombian reggaeton singer , released on March 19, 2020, through Universal Music Latino. The album serves as a concept project structured around colors, with its ten tracks each titled after a distinct hue—such as "Amarillo," "Azul," "Rojo," and "Arcoíris"—and accompanied by videos directed by Colin Tilley to evoke vibrant moods and energies. Featuring production from collaborators including Sky Rompiendo, Michael Brun, and , Colores blends with , trap, and global influences, including a guest appearance by Sky Rompiendo on "Verde." Upon its release amid the early stages of the , Colores achieved significant commercial success, debuting at number two on the chart and number fifteen on the , while amassing over one billion combined streams across platforms in its first week. The album also reached number two on the albums chart in and performed strongly internationally, reflecting J Balvin's status as a global leader. Critically, Colores was acclaimed for its sophisticated sonic palette and Balvin's innovative expansion of reggaeton boundaries, with reviewers highlighting its earnest pursuit of color-inspired immersion and joyful escapism.

Background and development

Conception and inspiration

The album Colores was conceived as a concept project centered on a color-based structure, with each of its ten tracks titled after a distinct color in Spanish—such as "Blanco" (white), "Morado" (), "Rojo" (), and "Azul" ()—to evoke specific emotions and moods. explained that the idea stemmed from a desire to return to fundamental artistic elements learned in childhood, using colors as a to represent the of human experiences, much like a "sonic " that associates sounds with emotional hues. This approach drew inspiration from synesthesia-like associations, where music triggers vivid color perceptions; for instance, "Amarillo" () captures and , "Rojo" signifies passionate love, "Verde" (green) conveys joy and nature, and "Azul" reflects introspection and calm. J Balvin's vision for Colores emphasized a visually immersive experience to transcend linguistic barriers and connect globally, particularly amid the uncertainties of the early . He decided to advance the release date to March 19, 2020—one day earlier than planned—to provide uplift and during a time of widespread anxiety, stating that the vibrant themes could offer relief from "grim news." The project's immersive quality extended beyond audio, with plans for color-coordinated music videos to enhance the sensory linkage between sound, sight, and feeling. Early announcements of collaborations highlighted the album's multifaceted conception, blending musical and visual artistry. On January 31, 2020, J Balvin revealed the title and March release via social media posts that teased the color motif through abstract imagery and hints at emotional palettes. He later disclosed limited guest appearances, including Mr. Eazi on "Arcoíris" and Sky Rompiendo on "Verde," to amplify the thematic diversity. Visual elements were spearheaded by Japanese artist Takashi Murakami, a longtime influence whom Balvin befriended after gifting him custom jewelry; Murakami creative-directed the project, designing the cover art with his signature smiling flowers in multicolored 3D renderings to symbolize positivity. Additionally, a merchandise collaboration with Guess was unveiled, featuring apparel inspired by the album's hues and Balvin's Medellín roots, marking his second partnership with the brand. These elements underscored Colores as a holistic endeavor to infuse joy and unity through chromatic storytelling.

Recording process

The recording sessions for Colores took place primarily in studios located in , , with supplementary work conducted in and , spanning from late into early 2020. This timeline allowed and his team to experiment extensively before the global disrupted traditional studio workflows. Sky Rompiendo, a longtime collaborator with , helmed production on the majority of the album's tracks, shaping its vibrant foundation while infusing personal touches like his rap verse on "Verde." Additional contributions from specialists, including on "Amarillo" and co-producing "Verde," added layers of electronic and trap influences to complement the project's color-driven vision. and Michael Brun, known for prior work with Balvin, provided input on select elements, enhancing the collaborative energy during sessions. As pandemic lockdowns began in March 2020, the team shifted to remote adjustments for final mixing and vocal overdubs, ensuring completion without halting momentum. described the process as "a musical journey" focused on fun and innovation, with Sky Rompiendo emphasizing the need to capture diverse moods tied to each track's color theme. Technically, the production relied heavily on for Balvin's vocals to achieve a polished, futuristic sheen, blended with tropical percussion beats and synth-driven electronic elements that evoked the album's chromatic palette. Guest involvements were minimal but impactful, such as the integration of cultural samples to enrich tracks.

Promotion and singles

Announcement and marketing

J Balvin initiated the promotional rollout for his album Colores on January 9, 2020, with the release of the single "Morado," announced via posts featuring vibrant visuals and shared on , where the track incorporated looping videos for an immersive color experience. The campaign built anticipation through a series of color-themed singles, each unveiled with dedicated teasers using monochromatic aesthetics to represent the album's conceptual focus on hues and emotions. On January 31, 2020, Balvin formally announced the album title Colores and its March release date via , emphasizing the project's theme of colors as metaphors for life's energies, further amplified by Spotify's promotional features. Marketing efforts included high-profile partnerships, such as a with Guess for a 29-piece capsule collection launched in June 2020, featuring patterns and in red, yellow, green, blue, and purple inspired by the album's palette, available for men, women, and children. Additionally, Japanese artist designed the album's and contributed to physical editions, incorporating his signature smiling flower motifs in a multicolored explosion that aligned with the record's vibrant aesthetic, revealed on February 27, 2020. Amid the early , promotional events shifted to virtual formats, including the Spotify-curated Colores Experience playlist launched alongside the on March 19, 2020, which paired tracks with guided meditations and immersive audio-visual elements to evoke color-based vibrations. Balvin also hosted Live performances from isolation in between March and April 2020, delivering stripped-down renditions of tracks like "Azul," "Negro," and "Rojo" in color-themed settings filmed remotely in to maintain fan engagement during quarantines. Teaser campaigns extended to color-coded series across platforms, where Balvin posted cryptic visuals and snippets tied to each single, generating buzz without revealing full details until the 's early Spotify-exclusive drop.

Lead singles and videos

The lead singles from J Balvin's album Colores were released in a deliberate sequence, each tied to a specific color theme that previewed the album's conceptual structure. The first, "Blanco," arrived on November 15, 2019, serving as an introductory track with dance-tinged elements and futuristic production that evoked a sense of elevation and success. This single debuted at No. 5 on the Latin Airplay chart and later ascended to No. 1, marking J Balvin's 21st leader on the ranking. Following on January 9, 2020, "Morado" introduced a midtempo vibe, portraying themes of and dominance through its lyrics about maintaining control in social and romantic dynamics. The track climbed to No. 1 on the Latin Airplay chart in its 13th week, underscoring its radio appeal. "Rojo," released , 2020, shifted to a softer, more emotional style, exploring passion and heartbreak with introspective storytelling. It also reached No. 1 on Latin Airplay, extending J Balvin's record for most chart-toppers. The final lead single, "Amarillo," dropped on March 19, 2020, coinciding with the album's release, and featured upbeat reggaeton rhythms centered on joy and celebration. Each single connected directly to its color motif: "Blanco" (white) symbolized purity and ascent, "Morado" (purple) luxury and power, "Rojo" (red) intensity and emotion, and "Amarillo" (yellow) vibrancy and positivity, aligning with the album's overarching chromatic narrative. All four lead singles received music videos directed by Colin Tilley, emphasizing bold color palettes, intricate , and surreal visuals to enhance their thematic depth. The "Blanco" video unfolds in an all-white, futuristic setting with trippy effects and dynamic dance sequences, including floating elements like cats to convey lightness. "Morado" bathes scenes in purple hues, showcasing amid lavish parties and commanding presence through fluid group . For "Rojo," the clip adopts a cinematic, blood-red aesthetic with dramatic narratives of conflict and redemption, paired with expressive solo and movements. The "Amarillo" video bursts with yellow tones, high-energy involving multiple dancers, and uplifting motifs, later supplemented by isolation-recorded live performances amid the early to maintain fan engagement.

Musical content

Style and themes

Colores predominantly features as its core genre, blended with elements of trap, pop, and dembow rhythms, creating a vibrant and accessible sound palette that evolves from J Balvin's previous album Vibras. This fusion is evident in tracks like "," which incorporates puro perreo beats alongside trap-influenced basslines, while "" integrates cumbia-derived guitar riffs for a more eclectic texture. The production emphasizes catchy, minimalistic arrangements with atmospheric synths and funhouse horns, marking a refinement of Balvin's cosmopolitan style seen in earlier works. The album's themes revolve around colors as metaphors for various , structuring the listening experience as a sonic journey through an emotional spectrum. For instance, "Azul" evokes melancholy and calm through its hazy, introspective tones, while "Verde" symbolizes growth and renewal with uplifting samples and dembow pulses. The project culminates in "Arcoiris," which represents unity and diversity, blending Buena Vista Social Club-inspired elements to celebrate a of influences and . This conceptual approach provides a cohesive exploration of life's emotional palette, distinct from more narrative-driven . Lyrically, Colores emphasizes positivity, love, and , delivered primarily in Spanish to convey universal vibes rather than intricate storytelling. Balvin's smoothed-out vocals focus on themes of sexual irresistibility and emotional uplift, as in "Amarillo," where he sings about enjoying simple pleasures like "having a good time." This approach prioritizes feel-good over deep narrative, aligning with the album's intent to offer respite amid uncertainty. The album's structural flow consists of 10 tracks organized into color-themed chapters, fostering a mood-based progression that enhances its artistic cohesion. Beginning with the laidback "Amarillo" and ending with the celebratory "Blanco," the sequence creates an immersive, single-like experience where each song functions as a potential hit, supported by lavish visuals. This deliberate arrangement underscores Balvin's evolution toward a more ambitious, visually integrated project.

Track listing and production credits

Colores is the fourth solo studio album (fifth overall) by Colombian singer , released on March 19, 2020, through Universal Music Latino. The standard edition consists of 10 tracks, each named after a color, with a total runtime of 28 minutes and 52 seconds. The album was primarily produced by Sky Rompiendo (Alejandro Correa), who served as vocal producer across all tracks and co-wrote most songs with . Additional producers include international collaborators such as , , and Michael Brun, contributing to the album's diverse and sound. All tracks were mixed by Josh Gudwin. The album was released in digital download and streaming formats, as well as physical and vinyl editions; the vinyl versions feature colored pressing to align with the thematic concept.

Track listing

No.TitleDurationFeatured artist(s)Producer(s)Writer(s)
1"Amarillo"2:37NoneAfro Bros, , RompiendoJ Balvin, Afro Bros, , Ronald El Killa, Rompiendo
2"Azul"3:25 Rompiendo, Michael BrunBull Nene, J Balvin, , Michael Brun, Rompiendo
3"Rojo"2:30None Rompiendo, J Balvin, , O'Neill, Rompiendo,
4"Rosa"3:09None, RompiendoAlvaro, Bull Nene, , J Balvin, KEITYN, Ronald El Killa, Rompiendo, Will Grands
5"Morado"3:20None RompiendoJ Balvin, Rompiendo
6"Verde"2:22Ronny J, RompiendoJ Balvin, Ronny J, Rompiendo
7"Negro"3:02NoneDee Mad, King DoudouDee Mad, J Balvin, King Doudou, Rompiendo
8"Gris"2:56None RompiendoBull Nene, J Balvin, , Michael Brun, Rompiendo
9"Arcoíris"3:06Michael Brun, RompiendoJ Balvin, Michael Brun, , Rompiendo
10"Blanco"2:25None RompiendoJ Balvin, Rene Cano, Rompiendo
The track titles draw from color associations that loosely correspond to emotional and thematic elements in the lyrics, such as passion for "Rojo" (red) and renewal for "Verde" (green).

Reception and accolades

Critical reviews

Colores received generally favorable reviews from contemporary music critics. Aggregating professional scores, the album earned a rating of 72 out of 100, based on eight reviews, signifying "generally favorable" reception. Critics frequently praised the album's vibrant energy and its tying each track to a specific color, which enhanced its thematic cohesion and visual appeal. awarded four out of five stars, highlighting the "riot of hooks and ideas" that made the record accessible and playful, with embellishments like beats on "Amarillo" and twinkling percussion on "Blanco" capturing Balvin's versatile style. commended the catchy hooks and the synergy between the sonic palette and accompanying visuals, describing it as a sophisticated of Balvin's cosmopolitan sound across its ten pigment-themed tracks. rated it 7.3 out of 10, appreciating the escapist, mood-driven approach that provided an uplifting contrast amid the early pandemic's onset. However, some reviewers critiqued the album for feeling formulaic relative to Balvin's earlier work and for insufficient lyrical depth. noted its reliance on familiar party-ready flows, though it acknowledged the effortless appeal as a Balvin hallmark. A separate Guardian review gave three out of five stars, faulting the ' heavy emphasis on sexual themes over substantive content and contrasting it with more experimental peers. described it as "affable but slightly numbing," critiquing its polite songs and lack of innovation compared to bolder contemporaries like . Overall, reviewers reached a consensus that Colores served as an uplifting entry in pop, emphasizing its bright, boundary-crossing hooks while drawing comparisons to Bad Bunny's bolder artistic risks.

Awards and nominations

At the 21st Annual in 2020, Colores won Best Urban Music Album, marking a key achievement for in the urban genre category. The album's track "Rojo" earned a for Best Urban Song at the same ceremony. In 2021, Colores secured Album of the Year at the Premios Nuestra Tierra, Colombia's premier music awards honoring national talent. The album was also nominated for Album of the Year at the 2021 (Latin AMAs).
YearAwardCategoryResultWork
2020Best Urban Music AlbumWonColores
2020Best Urban SongNominated"Rojo"
2021Premios Nuestra TierraAlbum of the YearWonColores
2021Album of the YearNominatedColores
These honors underscored Colores' artistic impact, enhancing J Balvin's global visibility and reinforcing his influence in Latin urban music through 2025, with no major additional awards reported since as of November 2025.

Commercial performance

Chart positions

Upon its release in March 2020, Colores debuted at No. 15 on the US chart, marking J Balvin's highest solo entry on the all-format ranking at the time, with 24,000 equivalent album units in its first full tracking week ending March 26. The album spent a total of 11 weeks on the . On the genre-specific Top Latin Albums chart, it surged from No. 32 (based on partial-week sales) to No. 2 in its first full week dated April 4, 2020, accumulating 24,000 units that week, primarily driven by 21,000 streaming equivalent albums from 29 million on-demand streams; it maintained a strong presence on the Top Latin Albums chart into . Internationally, Colores achieved notable success in Europe and Latin markets, debuting at No. 2 on Spain's Promusicae Albums chart and logging 114 weeks overall. In Italy, it peaked at No. 10 with 16 weeks on the FIMI Albums chart; in Switzerland, it reached No. 9 for one week en route to 12 total weeks on the Swiss Albums Top 100; and in France, it entered at No. 36 on the SNEP Albums chart, holding for 19 weeks. The album's performance highlighted robust demand in Latin America, particularly Spain, and across key European territories, while it saw limited traction in Asia with no significant chart entries reported.
Chart (2020)Peak PositionWeeks on Chart
US Billboard 2001511
US Top Latin Albums2>52 (sustained into 2021)
(Promusicae)2114
(SNEP)3619
(FIMI)1016
(IFPI)912

Sales certifications and streaming

Colores achieved significant commercial milestones through sales certifications and streaming performance, reflecting its lasting appeal in the Latin music market. In the United States, the album was certified 5× Platinum by the Recording Industry Association of America (RIAA) for the Latin field, representing 300,000 album-equivalent units, as of March 28, 2022. Internationally, Colores earned Platinum certification in from PROMUSICAE, equivalent to 40,000 units in 2020, while receiving Gold status in from AMPROFON (30,000 units). On streaming platforms, Colores amassed over 3.2 billion plays on as of November 2025, underscoring its role in sustaining revenue amid declining physical sales. The track "Rojo" alone exceeded 700 million streams on the platform as of November 2025, highlighting the album's individual songs as key drivers of its enduring popularity. This streaming success was bolstered by placements and viral moments on , contributing to continued growth through 2024 and into 2025.

References

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