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The Crown Complex[2] (originally the Cumberland County Crown Coliseum) is a multi-purpose venue in Fayetteville, North Carolina that includes the Crown Coliseum, an indoor stadium. The stadium broke ground in 1995[3] and opened in 1997,[4] and is currently home to the Fayetteville Marksmen ice hockey team. The Coliseum replaced the Crown Arena in the same complex as the main venue for sports events.

Key Information

The complex also contains a 2,400-seat auditorium named the Crown Theater and a 4,500-seat venue named Crown Arena,[5] both of which were built in the 1960s.[6] On January 22, 2020, Cumberland County's commissioner announced that the Crown Arena and Crown Theater would close in October 2022 due to the venues' non-compliance with the ADA, but would not affect the Coliseum.[7] The closing was pushed back to November 2025.[6]

During the early stages of its construction, Crown Coliseum was mentioned[according to whom?][where?] as a possible temporary home for the NHL's Carolina Hurricanes, but this was blocked by minor league hockey executive Bill Coffey who had signed an exclusive lease agreement with the arena for the Fayetteville Force of the Central Hockey League.[8]

It was reported[according to whom?][where?] in mid-January that TNA Wrestling would be taping its weekly TNA iMPACT! broadcast in the arena on February 24, 2011 — which would be only the second time in its history[citation needed] that the show would be broadcast outside Universal Studio's iMPACT! zone in Orlando, Florida. WWE taped its annual Tribute to the Troops show at the venue on December 11, 2011.

Fayetteville native rapper J. Cole's Forest Hills Drive: Live and his concert film, Forest Hills Drive: Homecoming was recorded at the arena on August 30, 2015, during his Forest Hills Drive Tour.[9] Forest Hills Drive: Homecoming aired on HBO, January 9, 2016.[10]

References

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Crown Complex

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The Crown Complex is a multi-venue , , and convention facility in . Opened in 1997, it comprises five primary venues: the flagship Crown Coliseum, an arena seating up to 10,000 with an ice floor convertible for hockey, concerts, and other events; a 5,300-seat arena; a 2,440-seat ; a 60,000-square-foot expo center; and an 11,200-square-foot ballroom with pre-function areas. Managed by , the complex hosts diverse year-round programming including professional sports, live music performances, family , theater productions, and trade shows, serving as a central hub for regional events at 1960 Coliseum Drive. Its development has supported local economic activity through event-driven tourism and commerce in Cumberland County.

Overview

Location and Purpose

The Crown Complex is located at 1960 Coliseum Drive in , within Cumberland County. This site positions it in a region historically shaped by military presence and commerce, adjacent to Fort Liberty (formerly Fort Bragg), facilitating accessibility for both local residents and visitors from surrounding areas. As a state-of-the-art, five-venue complex spanning over 105,000 square feet, the Crown Complex functions primarily as a multi-purpose facility for , conventions, and events. It accommodates diverse activities such as concerts, sporting competitions, family-oriented shows, theater productions, trade shows, weddings, and banquets, with including arenas, exhibit halls, and ballrooms adaptable to varying scales of gatherings. Managed by , the complex emphasizes versatility to support economic development in Cumberland County through year-round programming that draws regional audiences.

Capacity and Features

The Crown Complex features a total of over 105,000 square feet of multi-purpose space across its venues, accommodating concerts, sports events, conventions, and exhibitions. The flagship Crown Coliseum provides seating for up to 10,000 spectators and includes a convertible ice floor suitable for hockey games, ice shows, and other productions, with the capability to reconfigure for large-scale concerts and family entertainment. The Cumberland County Crown Arena offers 4,500 seats and 11,552 square feet of unobstructed floor space, supporting , rodeos, and mid-sized performances in a vintage-style setting renovated for modern use. The adjacent Crown Theatre seats 2,400 in an intimate configuration, optimized for theatrical productions, lectures, and smaller assemblies with fixed staging and acoustics designed for clarity. Additional facilities include a 60,000-square-foot Exposition Center for trade shows and banquets, divisible into flexible configurations with loading docks and high ceilings, and a 9,200-square-foot for receptions and meetings accommodating up to several hundred guests. The complex provides luxury suites in the Coliseum, each with 16 fixed seats expandable to 22-person capacity, private restrooms, catering options, and VIP parking. Overall, these elements enable the venue to host diverse events with capacities scaling from intimate gatherings to crowds exceeding 10,000.

History

Planning and Construction (1980s–1997)

In the late 1980s and early 1990s, Cumberland County officials identified the need to expand entertainment and sports facilities amid driven by Fort Bragg and regional development, as the existing 4,500-seat Crown Arena—built in 1967—proved inadequate for larger events like major concerts and games. Initial discussions focused on constructing a new coliseum adjacent to the arena and 2,440-seat Crown Theatre to form an integrated complex, prioritizing highway accessibility over downtown placement to attract visitors from Interstate 95. The site, on the eastern edge of Fayetteville off U.S. 301 (now I-95 Business), was selected for its proximity to existing infrastructure, ample land for expansion, and visibility from major thoroughfares, despite later criticisms that a central urban location might have boosted local economic synergy. Funding was secured through a 6% prepared and beverage tax authorized by the in 1993, specifically earmarked for the project without requiring a voter bond referendum, reflecting confidence in tourism-driven revenue from and out-of-town attendees. The total cost reached $55 million, covering design for a 10,000-seat multi-purpose venue with ice-making capabilities for hockey and flexible flooring for concerts and conventions. began with in 1995, involving site preparation next to the older facilities to minimize disruption, and proceeded efficiently over two years under county oversight. The coliseum opened on October 23, 1997, as the flagship of the renamed Crown Complex, immediately hosting events that validated the investment in regional draw but highlighted ongoing debates over suburban siting versus urban revitalization. This phase marked the culmination of over four years of active development, transitioning from conceptual expansion needs in the 1980s to a realized upgrade.

Opening and Initial Operations (1997–2000s)

The Cumberland County Crown Coliseum, the primary arena within the Crown Complex, opened to the public on October 23, 1997, after groundbreaking in 1995 and a total construction cost of $55 million. This new facility, with a capacity of up to 10,000 seats including an ice floor configuration, supplemented the existing Crown Arena and Crown Theatre—both originally opened in 1967—and introduced the Crown Ballroom in the same year. The coliseum was designed to host a range of events, including sports, concerts, family shows, and conventions, addressing the limitations of the older venues for larger gatherings. The inaugural event at the coliseum was a minor league hockey game featuring the expansion Fayetteville Force of the Central Hockey League, marking the start of professional ice hockey in the city. The Force, who drew average crowds of around 4,000 fans in their early seasons, served as the primary tenant through the 2001–2002 season, contributing to the venue's initial financial success. Following the Force's departure, the Fayetteville FireAntz began play in 2002 as a new professional hockey franchise, initially in the World Hockey Association 2 before transitioning to the Southern Professional Hockey League, continuing the coliseum's role as a hockey hub into the mid-2000s. Initial operations were managed directly by Cumberland County, with the coliseum quickly establishing itself as a versatile multi-purpose venue that hosted diverse programming to maximize utilization and revenue. Events in the late and included concerts, wrestling matches, and community gatherings, though specific attendance records from this period highlight steady growth in event bookings despite occasional operational challenges such as noise complaints from nearby residents. The facility's capabilities and expandable seating supported both sports teams and entertainment acts, fostering economic activity in Fayetteville through increased and local spending.

Renovations and Expansions (2010s–Present)

In the 2010s, the Crown Coliseum underwent several maintenance and accessibility improvements, including the replacement of a 152,000-square-foot roof membrane, application of high-performance coatings to exposed , repairs to at the west VIP entrance, and ADA upgrades such as 14 new accessible seating platforms on the main , additional platforms in suites, and reconstruction of the upper ramp. These efforts addressed aging infrastructure without significant capacity expansions. A newly renovated bar was also added to enhance visitor amenities, though specific completion dates for these projects remain undocumented in . The Cumberland County Crown Arena and Crown Theatre, originally opened in 1967, faced increasing operational challenges due to outdated facilities. A 2021 market and financial feasibility study estimated $77.5 million in necessary upgrades for a multi-purpose event center but highlighted prohibitive repair costs, leading to recommendations for replacement rather than incremental renovations. In early 2020, county commissioners announced plans to close both venues by November 2025, citing non-compliance issues and high maintenance demands. Initial responses focused on constructing a new $145 million Crown Event Center downtown as a replacement, with concept design approved in May 2023 and groundbreaking in October 2024 for a 131,000-square-foot facility featuring a 3,000-seat theater, outdoor terrace, and VIP spaces. However, on June 4, 2025, the Board of Commissioners voted 5-2 to halt construction, terminate related contracts, and redirect efforts toward renovating the existing Arena and Theatre at the Crown Complex site along US 301. By September 2025, commissioners revived a $100 million plan for the Arena (targeting 2,500 seats) and Theatre (3,000 seats), prioritizing modernization over new construction. In October 2025, the county issued a request for qualifications (RFQ) for design and construction services, outlining upgrades including enhanced seating, acoustics, lighting, technology, concessions, VIP boxes, and ADA-compliant features to extend facility viability without expansion. Meanwhile, the Crown Coliseum received targeted updates, including a 2025 of $835,363 to L&L Drywall & Construction for bathroom modernization, following a January bidding process. These incremental improvements reflect ongoing efforts to maintain core functionality amid fiscal constraints and shifting priorities for the complex's smaller venues.

Facilities

Crown Coliseum

The Crown Coliseum serves as the flagship venue within the Crown Complex in . Opened in October 1997, it provides a of 10,880 for various events. This multi-purpose arena features an that supports and ice shows, with the capability to convert the floor for games, concerts, family entertainment, circuses, and other performances. The coliseum's design emphasizes versatility, accommodating configurations for sports, entertainment, and large gatherings while maintaining modern amenities managed by . Its floor spans approximately 20,000 square feet, enabling diverse event setups. Construction broke ground in , positioning it as a replacement for older facilities in the complex for major events. Primarily, the Crown Coliseum hosts the , a team in the Southern Professional Hockey League, which plays its home games there. The venue has hosted numerous high-profile concerts and sporting events since inception, contributing to its record-setting attendance in the region. Distinct from the adjacent, smaller Crown Arena built in the , the coliseum offers expanded scale for larger audiences and productions.

Cumberland County Crown Arena

The Cumberland County Crown Arena is a multi-purpose indoor venue situated within the Crown Complex at 1960 Coliseum Drive in . With a of 4,500, it provides 11,552 square feet of unobstructed floor space suitable for diverse configurations. Originally constructed in the as one of the complex's foundational facilities, the arena has received renovations to accommodate contemporary programming while retaining its vintage architectural elements. Equipped for flexibility, the arena supports events ranging from sports competitions to performances and community gatherings, with features including tiered seating and adaptable staging options managed by . It serves as home to the Rogue Rollergirls, a local that hosts bouts there. In 2025, the venue was announced as the host for the Fayetteville , debuting in March 2026 as part of a new league franchise. The arena regularly features ticketed entertainment such as comedy festivals, including the Festival of Laughs in 2022 with performers like and , and music events like R&B Invitation Tours and country festivals. uses include the annual Cumberland County Fair, American Indian Heritage Month celebrations, and emergency response operations, such as flood relief distribution in September 2018. It has also hosted free dental clinics, like the North Carolina Missions of Mercy events in 2016 and 2018, providing services to thousands. In recent years, Cumberland County has pursued improvements to the arena, including a 2010 project for mechanical, electrical, and life upgrades costing several million dollars, with ongoing proposals in 2025 for further modernization amid plans for a new adjacent Crown Event Center. These efforts aim to enhance functionality while the existing arena remains operational alongside other complex venues.

Crown Theatre

The Crown Theatre is a 2,400-seat within the Crown Complex in , originally constructed as part of the Cumberland County Civic Center that opened on October 14, 1967. Designed for , it features an intimate proscenium-style stage suitable for theatrical productions, concerts, and performances, distinguishing it from the complex's larger sports-oriented venues. The theatre's fixed seating configuration supports audiences seeking closer proximity to performers, with typical event capacities ranging from 2,000 to 2,440 depending on staging requirements. Prior to the 1997 addition of the Crown Coliseum, the theatre served as the primary entertainment space in the complex, hosting early events such as local performances and touring shows amid the facility's initial focus on community gatherings. Its vintage architecture from the includes basic backstage facilities and orchestra pit capabilities, though it lacks modern amenities like advanced acoustics or expandable seating found in newer venues. By the , annual programming emphasized mid-tier acts, with examples including tours and regional music events drawing 20,000 to 30,000 attendees yearly across 50–70 performances. In September 2025, Cumberland County commissioners solicited renovation proposals for the ageing theatre, targeting upgrades to increase seating to approximately 3,000 while preserving its historic role, with a proposed cap of $100 million shared with adjacent arena improvements; no construction timeline has been finalized as of October 2025. These efforts aim to address deferred maintenance and enhance competitiveness against newer regional facilities, though feasibility studies note the venue's location four miles south of Fayetteville limits broader appeal without significant investment.

Exposition and Convention Center

The Crown Exposition and Convention Center comprises 60,000 square feet of column-free, adaptable exhibit space within the Crown Complex in , designed for trade shows, conventions, consumer expos, and multi-purpose events. This unobstructed floor plan allows for flexible configurations to accommodate varying client needs, with a ceiling height of 20 feet supporting diverse setups such as booth displays or banquet arrangements. The facility integrates with the complex's broader 69,200 square feet of total meeting space, including an adjacent 9,000-square-foot for complementary functions like receptions or smaller assemblies. Key capacities include support for up to 300 booths, 7,000 attendees in theater-style seating, 2,000 in classroom configurations, and 3,000 for service, making it suitable for large-scale gatherings while enabling for mid-sized events. The center's multi-purpose design facilitates full-service operations, including loading docks, climate control, and audiovisual capabilities, positioning it as a regional hub for and activities. Events hosted here encompass annual trade fairs like the Holly Day Fair (November 6–9) and the North Carolina Home Expo (November 14–16), alongside weddings, , and corporate meetings that leverage its proximity to the complex's coliseum and for hybrid programming. These uses underscore its role in supporting economic activity through versatile, high-volume event hosting without reliance on permanent tenants.

Events and Tenants

Sports Teams and Events

The Crown Coliseum is the primary venue for in the Crown Complex, serving as the home of the of the (SPHL). The Marksmen, owned and operated by Union Pro Hockey Group, play 28 home games each season at the Coliseum from October through April. The franchise traces its roots to earlier teams at the venue, including the Fayetteville FireAntz (2002–2017) and the inaugural Fayetteville Force of the , which began play upon the Coliseum's opening in October 1997. The adjacent Cumberland County Crown Arena, with a capacity of up to 5,000, will host the Fayetteville , a new professional team, starting with their inaugural season in March 2026. The , Fayetteville's first professional franchise, plans player combines and tryouts in December 2025 ahead of regional competition. Beyond regular season play, the Crown Coliseum has hosted exhibition sports events such as the ' 100 Year Tour on March 20, 2025, featuring exhibitions with dunks, tricks, and interactive elements. The facilities' ice-capable configurations also support occasional ice shows and other athletic competitions, contributing to the complex's role in regional sports.

Concerts and Entertainment

The Crown Coliseum, with a of up to 10,000, primarily hosts large-scale concerts and ticketed events at the Crown Complex. Since its opening in October 1997, the venue has featured performances across genres such as rock, country, hip-hop, and comedy. Notable examples include rapper J. Cole's Forest Hills Drive: Live concert on December 13, 2014, which drew significant local attendance. Recent concerts at the Coliseum have included on April 5, 2024, on April 2, 2024, and comedian on March 29, 2024. An "Old School Concert" featuring with tributes to other acts occurred on March 30, 2024. Upcoming events as of 2025 include the Awakening Tour with Skillet, , and on November 9, and the 95.7 WKML Stars and Guitars country music event on November 10. The Crown Theatre, accommodating over 2,400 patrons, focuses on intimate concerts, , and theatrical productions. It has presented acts such as on March 21, 2025, and on December 7 (year unspecified in records). Scheduled performances include Christmas on November 22, 2025, King George on December 6, 2025, and on February 20, 2026. Family-oriented entertainment, such as the Harlem Globetrotters' 100 Year Tour on March 20, 2026, also utilizes the Coliseum, blending athletic exhibition with comedic elements. The complex's venues collectively support year-round programming, including gospel tours like Fantasia and Anthony Hamilton, contributing to diverse entertainment options for the region.

Conventions and Trade Shows

The Crown Complex's Exposition Center, spanning 60,000 square feet of adaptable exhibit space, primarily hosts conventions and s, accommodating setups for booths, displays, and attendee gatherings of up to 7,000 people. This facility supports diverse configurations, including floors divided into halls for vendor exhibits, alongside adjacent pre-function areas and the 9,200-square-foot Crown Ballroom for breakout sessions, banquets, or registration. In-house production services, such as and , enable seamless operations for events ranging from consumer expos to industry-specific gatherings. Recurring trade shows include gun expos organized by C&E Shows, such as the C&E Gun Show Expo held December 6–7, 2025, featuring firearms vendors, accessories, and related demonstrations. Home improvement and consumer events like the Home Expo, scheduled November 14–16, 2025, draw exhibitors in construction, remodeling, and lifestyle products, attracting regional attendees. Holiday and craft fairs, exemplified by the 58th Annual Holly Day Fair from November 6–9, showcase seasonal merchandise, artisanal goods, and family-oriented booths. Specialty conventions, such as and gatherings, utilize the space for fan panels, vendor halls, and activities; the Fayetteville Comic Con occurred on October 19, 2024, while the Fayetteville Anime-Fest is set for December 20, 2025. These events leverage the expo's flexibility for modular layouts, often combining with the ballroom for workshops or auctions, contributing to the complex's role in regional economic activity through vendor participation and visitor spending.

Economic and Community Impact

Revenue Generation and Job Creation

The Crown Complex generates operating revenues through facility rentals, concessions, catering, facility , and sponsorships, totaling approximately $2 million in 2019, with net rental income comprising $1.5 million of that figure. The Crown Coliseum accounted for 43% of these revenues, or about $630,000, derived from hosting 55–60 events annually, including sports, concerts, and graduations. Additional revenue streams include a $1.00 capital facilities per paid ticket and shares from concessions ($304,634) and catering ($72,604) across the complex. However, these inflows have consistently fallen short of covering costs, with the Coliseum never achieving profitability since its 1997 opening, as confirmed by county financial reports. Operating expenses for the complex reached about $4.7 million in FY2019, yielding net losses of roughly $2.8 million annually, subsidized primarily by the county's Prepared Food & Beverage , which generated $7.4 million that year—split between $3.7 million in debt service and $3 million to offset deficits. Half of the county's 3% portion of the 6% hotel occupancy also supports Coliseum operations, channeling tourism-related funds into maintenance and events. This tax-dependent model sustains revenue generation but highlights reliance on public funds rather than self-sufficiency, with the complex's 195 annual events (attracting a three-year average of 437,210 attendees) driving indirect fiscal benefits like boosted local sales taxes from visitor spending. In terms of job creation, the Crown Complex employs staff for operations, , and , with ongoing for roles such as concessions runners, AV technicians, and office managers, though exact full-time equivalents for the facilities remain unspecified in public reports. Its event calendar supports part-time and seasonal positions in ticketing, security, and , contributing to the county's sector, which sustains nearly 4,900 jobs and $666.7 million in economic impact as of recent surveys. The complex's role in attracting visitors—particularly for teams and concerts—fosters indirect in surrounding hotels, restaurants, and retail, though quantifiable attribution to the venues is limited absent dedicated impact studies beyond broader data.

Criticisms of Public Funding and Costs

The Crown Complex, owned and operated by Cumberland County, has incurred operating losses since its inception, necessitating annual public subsidies drawn from taxpayer revenues such as hotel and motel occupancy taxes to offset deficits and service debt on the Coliseum. As of 2025, these subsidies amount to approximately $3 million per year, covering shortfalls in event revenues, maintenance, and staffing for the Coliseum, Arena, Theatre, and Exposition Center. Critics of such funding, including local fiscal watchdogs and commentators in conservative outlets, contend that the Complex exemplifies broader inefficiencies in publicly financed entertainment venues, where user fees and private sponsorships fail to achieve self-sufficiency, effectively transferring costs to non-users via general taxation. This perspective aligns with empirical analyses of U.S. arenas, which document persistent net losses after subsidies, with limited evidence of offsetting economic multipliers like job creation or tourism surges sufficient to justify the expenditures. Proponents of the subsidies argue they preserve community assets generating indirect benefits, such as hosting sports teams and conventions that bolster local sectors, but detractors highlight the opportunity costs, noting that funds diverted to operations could address pressing needs like or public safety without reliance on restricted hospitality taxes that fluctuate with economic cycles. proposals post-2025, estimated at up to $100 million, have renewed debates over escalating amid , with some commissioners emphasizing the need for fiscal restraint to avoid compounding taxpayer burdens on an aging facility already dependent on ongoing support.

Controversies and Challenges

Location and Development Debates

The Crown Complex is situated at 1960 Coliseum Drive in , along U.S. Highway 301 Business on the city's eastern side, approximately four miles south of . This positioning provides direct access to Interstate 95 and accommodates over 5,000 parking spaces, supporting high-volume events reliant on regional drive-in attendance. The site was developed starting in the mid-1960s for the original Cumberland County Memorial Arena (now Crown Arena) and Auditorium (now Crown Theatre), which opened in 1967, reflecting priorities for affordable land acquisition and space for expansion amid postwar suburban growth patterns. Subsequent development, including the $35 million Crown Coliseum added in October 1997 and the Crown Expo Center, proceeded on the existing footprint to leverage infrastructure and avoid relocation costs, funded partly through county bonds approved by voters. However, the site's isolation from has drawn criticism for insufficient synergy with urban commercial activity, with stakeholders noting limited pedestrian traffic and spillover economic effects compared to centralized venues. Local business groups, such as the Downtown Alliance, have highlighted how the peripheral location constrains integration into Fayetteville's revitalizing core, prioritizing vehicular over multimodal access in an era of increasing preferences. These location-related debates have intertwined with broader development challenges, including aging and competition from nearby facilities like the Raleigh Entertainment and Sports Arena, prompting feasibility studies that weighed in-situ renovations against urban shifts. Commissioners and consultants have debated whether the site's highway advantages outweigh drawbacks like higher operational isolation costs and reduced walk-up appeal, with some arguing it perpetuates amid rising fuel prices and environmental concerns. Empirical data from event booking analyses indicate the location supports drive-market capture but underperforms in fostering ancillary spending , fueling calls for reevaluation without consensus on optimal path.

Proposed Downtown Crown Event Center (2010s–2025)

In response to the aging infrastructure of the Crown Arena and Theatre, constructed in 1967 and scheduled for closure by 2025, Cumberland County initiated planning for a replacement multi-purpose event center in the early 2020s, building on earlier discussions from the 2010s about modernizing facilities to compete regionally. A 2021 market and financial , conducted by CSL International, projected annual revenues of $5.5 million from events and recommended a new venue with 5,000-6,000 seats for concerts, sports, and conventions to retain economic activity without competing directly with the existing complex prior to its closure. The study emphasized stakeholder input favoring relocation to stimulate revitalization, citing the original site's isolation along U.S. Highway 301 as a barrier to broader community integration. The Cumberland County Board of Commissioners selected a 4.5-acre site in downtown Fayetteville on Dick Street in November , aiming to leverage proximity to existing businesses and public transit for increased foot traffic and synergy with urban efforts. Initial designs, unveiled in August 2023, featured a flexible with modular seating, advanced acoustics, and multi-use capabilities for up to 6,000 attendees, funded entirely through the county's existing Crown Complex streams—primarily occupancy taxes and prepared food taxes—without new taxpayer burdens. The $145 million project budget covered construction, site preparation, and ancillary infrastructure, with proponents arguing it would generate 200-300 jobs during building and sustain long-term economic multipliers through event bookings. Groundbreaking occurred on October 25, 2024, marking the start of foundation work amid optimistic projections for completion by late 2026. However, by early 2025, escalating costs prompted a contract suspension in March, driven by supply chain delays, inflation, and a parking deck estimate rising from $33 million to $46 million, alongside concerns over downtown traffic congestion during construction and operation. On June 4, 2025, the Board voted 5-2 to halt construction entirely, citing unsustainable fiscal risks and redirecting resources toward renovating the existing Crown Arena and Theatre at the original site. Commissioners opposing continuation, including newly elected members, highlighted the project's transformation into a "money pit" with potential overruns exceeding initial projections by tens of millions, while supporters decried the decision as a missed opportunity for downtown economic activation. The site reverted to public input for alternative uses by September 2025, with no further downtown relocation plans advanced as of October.

Future Plans

Renovation Priorities Post-2025

Following the Cumberland County Board of Commissioners' 5-2 vote on June 4, 2025, to discontinue construction of the proposed $145 million downtown Crown Event Center, priorities shifted to renovating the existing Crown Arena (Coliseum) and Crown Theatre at the Crown Complex. This decision addressed earlier concerns over escalating costs and feasibility, opting instead for modernization of the aging facilities, which had faced potential closure by November 2025 due to high maintenance demands. Key renovation priorities, as outlined in the county's October 14, 2025, Request for Qualifications (RFQ) for design and construction services, emphasize functional upgrades to enhance event viability while maintaining the venues' capacity. Planned improvements include upgraded seating for comfort and safety, improved acoustics and lighting systems for better performance quality, advanced technology integrations such as and digital , expanded concessions areas, addition of VIP boxes for premium experiences, and enhanced ADA-compliant amenities to meet accessibility standards. These elements aim to address structural deficiencies identified in prior feasibility studies, which deemed full repairs cost-prohibitive without targeted modernization. The county capped the renovation budget at $100 million, directing staff to solicit proposals from architects, construction managers, and project representatives to oversee implementation. This approach, supported by input from the current operator , prioritizes cost efficiency over new construction, with proposals due for review to ensure alignment with revenue-generating potential from sports, concerts, and conventions. No specific timeline for completion has been finalized, pending contractor selection and bidding processes initiated in September 2025.

Potential Expansions

Following the Cumberland County Board of Commissioners' 5-2 vote on June 4, 2025, to abandon the $145 million downtown Crown Event Center in favor of renovating existing facilities, potential expansions for the Crown Complex emphasize functional enhancements to increase event versatility and attendance capacity without new builds. Proposed upgrades to the Crown Theatre and Arena include modernized seating arrangements, superior acoustics, state-of-the-art lighting and audiovisual technology, expanded concessions areas, new VIP boxes, and full ADA-compliant features to accommodate diverse programming such as concerts, performances, and community gatherings. These modifications, outlined in a Request for Qualifications issued October 14, 2025, aim to leverage the arena's existing 2,400-seat open floor and theater stage while effectively expanding operational efficiency and revenue potential from bookings. For the Crown Expo Center, commissioners discussed renovation scopes in September 2025, with estimated costs ranging from $24.7 million for basic updates to $91.9 million for comprehensive modernization including potential Coliseum integration, though no firm capacity expansions were specified. Adjacent to this, a public survey of over 1,000 residents, launched in early September 2025 and closing September 15, seeks input on redeveloping a vacant —originally slated for a in the canceled project—into economic assets like expanded parking, auxiliary event spaces, or mixed-use developments to support complex-wide growth. Results were slated for review at the October 9, 2025, meeting, prioritizing options that enhance connectivity with the Coliseum and expo halls. Overall, these initiatives, capped at a $100 million for theater and arena work, reflect a cautious strategy to expand the complex's appeal amid fiscal constraints, with —the current operator—expected to influence design for sustained booking competitiveness. No large-scale physical expansions, such as additional buildings, are currently proposed, aligning with stakeholder feedback from prior feasibility assessments favoring upgrades over replacement.

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  30. https://www.cumberlandcountync.gov/departments/public-information-group/public-information/news-releases/news-release-full-story/2025/10/14/cumberland-county-issues-rfq-for-crown-theatre-and-arena-design-and-construction-services
  31. https://www.fayobserver.com/story/news/local/2025/10/07/cumberland-county-seeks-proposals-to-renovate-crown-theatre-arena-fayetteville-nc/86485829007/
  32. https://www.cityviewnc.com/stories/county-suspends-construction-of-145m-crown-event-center-for-legal-review/
  33. https://www.constructionbidsource.com/archives/bid-notices/737060
  34. https://iveymechanical.com/projects/crown-coliseum/
  35. https://prowrestling.fandom.com/wiki/Cumberland_County_Crown_Coliseum
  36. https://www.instagram.com/crowncomplexnc/?hl=en
  37. https://www.fayobserver.com/story/news/2022/01/04/fayetteville-crown-complex-planned-shows-events-bert-kreischer-harlem-globetrotters/9044880002/
  38. https://us.trip.com/events/4775562-2025-03-fayetteville-collection/
  39. https://www.facebook.com/crowncomplexnc/mentions/
  40. https://content.govdelivery.com/accounts/NCEDCUCO/bulletins/37a41fe
  41. https://www.fayobserver.com/story/news/2018/09/18/businesses-under-water-roads-closed-as-little-river-floods/10267534007/
  42. https://www.fayobserver.com/story/news/2016/10/26/free-dental-care-offered-at/22365158007/
  43. https://thelightnc.com/9712663/free-dental-care-at-cumberland-county-crown-arena/
  44. https://www.cumberlandcountync.gov/vd-commissioners/agendas/2010/December/Dec%252020%25202010%2520-%2520E-Agenda%2520-%2520Reduced%2520File%2520Size.pdf
  45. https://www.cityviewnc.com/stories/cumberland-county-sets-100-million-limit-on-proposals-to-renovate-old-crown-arena-crown-theatre/
  46. https://www.co.cumberland.nc.us/home/2024/10/21/county-to-host-groundbreaking-ceremony-for-crown-event-center-friday-oct.-25-at-2-p.m
  47. https://www.distinctlyfayettevillenc.com/listing/crown-complex/9325/
  48. https://www.crowncomplexnc.com/events/all
  49. https://www.crowncomplexnc.com/teams/detail/fayetteville-marksmen
  50. https://marksmenhockey.com/team/office/
  51. https://www.playhockeyineurope.com/locations/fayetteville-marksmen
  52. https://bizfayetteville.com/hospitality/2025/10/17/crown-complex-announces-launch-of-inaugural-season-of-fayetteville-liberty-professional-basketball/4822
  53. https://www.crowncomplexnc.com/events/detail/harlem-globetrotters-the-100-year-tour
  54. https://www.cityviewnc.com/stories/heres-your-guide-to-fayetteville-nc-sports-teams/
  55. https://www.facebook.com/groups/6035403890/posts/10161654412978891/
  56. https://www.fayobserver.com/story/opinion/2024/02/29/fayettevilles-crown-complex-dylan-mellencamp-kevin-hart-on-deck/72627719007/
  57. https://www.livenation.com/venue/KovZ917AIq0/crown-coliseum-events
  58. https://myrockshows.com/place/18508-the-crown-theater/past-gigs/
  59. https://www.livenation.com/venue/KovZ917AIq8/crown-theatre-events
  60. https://www.fayobserver.com/story/entertainment/local/2025/09/24/harlem-globetrotters-amy-grant-king-george-among-shows-coming-to-fayetteville-nc/86186836007/
  61. https://www.yahoo.com/entertainment/tv/articles/5-recently-announced-shows-coming-090244892.html
  62. https://www.crowncomplexnc.com/events/detail/fantasia-anthony-hamilton
  63. https://www.crowncomplexnc.com/plan-your-event/meetings-tradeshows
  64. https://10times.com/venues/fayetteville-crown-exposition-center
  65. https://www.fayobserver.com/story/news/live-wire/2018/08/30/live-wire-has-crown-ever-made-profit-since-its-inception/10848982007/
  66. https://bizfayetteville.com/hospitality/2021/6/1/local-tourism-industry-relies-on-hotel-tax/55
  67. https://www.indeed.com/q-crown-complex-l-north-carolina-jobs.html
  68. https://www.distinctlyfayettevillenc.com/articles/post/the-kirby-file-fayetteville-tourism-chief-has-a-vision-for-what-this-community-can-become/
  69. https://bizfayetteville.com/hospitality/2024/5/16/travel-and-tourism-how-fayettevilles-economy-benefits-from-the-dollars-and-decisions-of-visitors/3017
  70. https://www.carolinajournal.com/opinion/a-crowning-achievement/
  71. https://www.washingtonexaminer.com/news/3180696/stadium-arena-subsidies-not-worth-it-for-taxpayers-report/
  72. https://www.fayobserver.com/story/opinion/2025/05/09/cumberland-commissioner-dont-abandon-crown-event-center-in-downtown-fayetteville/83502696007/
  73. https://www.yahoo.com/news/articles/100m-budget-whats-next-cumberland-090225389.html
  74. https://www.cityviewnc.com/stories/the-kirby-file-downtown-alliance-members-urge-county-commissioners-not-to-abandon-plans-for-crown-event-center-downtown/
  75. https://www.fayobserver.com/story/news/local/2025/04/25/stakeholders-call-for-better-communication-amid-crown-event-center-changes-fayetteville-nc/83126022007/
  76. https://bizfayetteville.com/more-news/2025/4/17/put-it-downtown-businesses-in-downtown-fayetteville-advocate-for-the-crown-event-center-project-to-stay-in-its-currently-planned-spot/4178
  77. https://www.crowncomplexnc.com/assets/doc/Cumberland-County-Multi-Purpose-Event-Center-Public-Presentation-9.15.21-374d892955.pdf
  78. https://www.co.cumberland.nc.us/home/2022/11/28/county-unveils-downtown-site-for-new-crown-event-center
  79. https://www.facebook.com/crowncomplexnc/posts/what-a-day-today-we-broke-ground-on-the-new-crown-event-center-in-downtown-fayet/950340973801623/
  80. https://abc11.com/post/crown-event-center-downtown-businesses-fayetteville-hope-plans-move-forward-construction-stopped-march/16224360/
  81. https://www.cityviewnc.com/stories/the-kirby-file-downtown-crown-event-center-was-a-money-pit-and-growing-deeper-by-the-day/
  82. https://www.fayobserver.com/story/news/local/2025/06/04/cumberland-county-abandons-crown-event-center-project/84013173007/
  83. https://www.upandcomingweekly.com/views/11444-moving-crown-event-center-is-missed-opportunity
  84. https://www.cumberlandcountync.gov/departments/commissioners-group/commissioners/crown-event-center-committee/2025/09/03/county-invites-public-input-on-future-use-of-former-crown-event-center-site
  85. https://www.co.cumberland.nc.us/departments/commissioners-group/commissioners/crown-event-center-committee/2025/10/14/cumberland-county-issues-rfq-for-crown-theatre-and-arena-design-and-construction-services
  86. https://www.fayobserver.com/story/news/local/2025/09/15/what-are-cumberland-county-plans-for-crown-expo-center-and-vacant-parking-lot/85980178007/
  87. https://bizfayetteville.com/commercial-real-estate/2025/10/14/cumberland-county-issues-rfp-for-project-management-and-owners-representative-services-for-crown-theatre-and-arena-modernization-results-from-public-input-survey-under-review/4810
  88. https://www.facebook.com/fayobserver/posts/cumberland-county-commissioners-discussed-next-steps-for-the-existing-crown-expo/1138004451799144/
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