Hubbry Logo
DeWaltDeWaltMain
Open search
DeWalt
Community hub
DeWalt
logo
8 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
DeWalt
DeWalt
DeWalt
View on Wikipedia
from Wikipedia

The DeWalt Industrial Tool Company is an American worldwide manufacturer of power tools and hand tools for the construction, manufacturing and woodworking industries, as well as home craftspeople. DeWalt is a registered trademark of Black & Decker (U.S.) Inc., a subsidiary of Stanley Black & Decker.

Key Information

History

[edit]

The original company was started in 1924 in Leola, Pennsylvania by Raymond E. DeWalt, inventor of the radial arm saw. It grew quickly and was reorganized and reincorporated in 1947 as DeWalt Inc. American Machine & Foundry Co., Inc. bought the company in 1949, and sold it to Black & Decker in 1960. Black & Decker divested itself of the radial arm saw manufacturing branch in 1989, selling it to two executives.

In 1992, Black & Decker began a major effort to rebrand its professional quality and high-end power tools to DeWalt. In 1994, DeWalt took over the German woodworking power tool producer ELU, and used ELU's technology to expand their tool line. As of 2001, they manufactured and sold more than 200 hand power tools and 800 accessories.[2]

DeWalt is now a popular brand of tools for commercial contractors. In 2004, Black and Decker bought rival power tool manufacturer Porter-Cable and combined it with DeWalt in Jackson, Tennessee.[3] In 2011, DeWalt launched a line of contractors' hand tools (including utility knives, pliers, adjustable wrenches, tape measures, saws, and hammers).[4] In 2013, it was expanded to include mechanics' tools, including wrenches, ratchets and sockets.[5][6]

In December 2013, DeWalt announced it would begin assembling a small selection of their products in the United States, using parts manufactured in Brazil, China, the Czech Republic, Italy, Mexico, the United Kingdom and the U.S., and that these products would be labeled "Built in the USA with global materials."[7] As of 2015, they have seven U.S. manufacturing facilities, in New Britain, CT, Hampstead, MD, Shelbyville, KY, Greenfield, IN, Cheraw, SC, Charlotte, NC, and Jackson, TN.[8]

In April 2016, DeWalt created an Android-powered smartphone designed for building industry workers. It costs £379 ($544), is designed to survive a 2 m (6 ft 7 in) drop onto concrete, and has an operating range of −20 to 60 °C (−4 to 140 °F).[9]

On September 1, 2016, DeWalt debuted its FlexVolt hybrid voltage battery pack that can switch between series battery wiring providing 60 V (54 V nominal) and 2 Ah, or parallel wiring for 20 V (18 V nominal) and 6 Ah, depending on whether it is installed in a 60 V or 20 V tool, determined by communication between the tool and battery.[10]

Around May 2017, DeWalt began integrating its Bluetooth-capable ToolConnect technology into its drills and impact drivers.[11] ToolConnect integrates with DeWalt's mobile app to provide fleet management tracking, tool diagnostics, and custom tool profiles. Currently, only DeWalt's high-end power tools include ToolConnect built natively into the tool, though some models include a ToolConnect slot in the base to add connectivity when buying a separate after-market ToolConnect chip. For example, the DeWalt 20 V Max XR DCF888 impact driver has ToolConnect built natively into the tool whereas the DeWalt 20 V Max XR DCF845 impact driver has a slot to insert a ToolConnect chip should the user decide to add this connectivity after purchase.[12][13]

In May 2018, it released a line of 20 V and 40 V cordless lawn mowers.[14]

In September 2022, DeWalt launched POWERSTACK battery technology and became the first power tool manufacturer to launch a battery platform that leverages pouch style, lithium-ion battery technology, for their power tools.[15]

Brand launching

[edit]
Main article: Black & Decker

Black & Decker was long associated with lighter weight consumer tools such as domestic appliances, and not the heavy duty equipment professional builders wanted. Towards the end of the 1980s, Michael Hammes, executive vice president and president of the company's power tools and home improvement group, introduced the "Acura concept," a notion Honda utilized to enter the upscale automobile market. Black & Decker found it useful to reintroduce a name with little appeal to many consumers in the market for construction tools.[16]

DeWalt was acquired in 1960 and continued to produce radial arm saws, table saws, belt/disc sanders and other stationary power equipment. In 1992, Black & Decker introduced a few models of hand power tools under the DeWalt label to the consumer and tradesman market. These tools were merely rebadged models from the Black & Decker "Professional" and "Kodiak" lines with a new yellow housing and an expanded warranty and service policy. Both lines were shortly thereafter discontinued in favor of the DeWalt label and its growing popularity.[17] In a market survey of the United States done by Black & Decker before its reintroduction, the name DeWalt was recognized by 70% percent of tradespersons.[citation needed]

Sponsorship

[edit]

NASCAR

[edit]
DeWalt Ford Fusion in 2008, driven by Matt Kenseth

DeWalt Tools sponsored NASCAR driver Matt Kenseth from 1999 through to the season of 2009. In this time period, Kenseth won 18 races, the 2000 Sprint Cup Rookie of the Year Award, 2003 Winston Cup Series Championship, 2004 NEXTEL Cup All Star Race and the 2009 Daytona 500.

However, in July 2009, DeWalt announced that they would not be renewing their sponsorship deal with Kenseth and Roush Fenway Racing due to the poor economic conditions in the construction industry. DeWalt had also sponsored MotoGP rider, Ben Spies, for the racing season of 2010.

DeWalt returned to NASCAR sponsorship in 2011, but on the #9 Richard Petty Motorsports Ford Fusion driven by Marcos Ambrose. This sponsorship ended after 2014, when Ambrose departed the Sprint Cup Series, with DeWalt choosing to re-unite with Kenseth, who now drove the #20 for Joe Gibbs Racing, sponsoring six races in 2015, ten races in 2016 and 15 races in 2017.

When Kenseth retired after the season of 2017, DeWalt moved to his replacement in the #20 Erik Jones and parent company Stanley sponsors Joe Gibbs Racing teammate Daniel Suárez. As of 2021, DeWalt sponsors Christopher Bell in the 20 car.[18]

Formula One

[edit]

On July 15, 2021, McLaren announced a multi-year partnership with Black & Decker. DeWalt will be the official tool and storage supplier for the McLaren Formula One team. DeWalt will be featured on the car's rear wing endplates and on the drivers' racing suits.

Football

[edit]

DeWalt signed a sleeve sponsorship deal with AFC Bournemouth in 2022.[19]

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

DeWalt

View on Grokipedia
from Grokipedia
DeWalt is an American brand of professional-grade power tools, hand tools, and accessories designed primarily for , , and applications. Founded in by inventor Raymond E. DeWalt in Leola, , the company originated with the development of the "Wonder-Worker," an adjustable that revolutionized jobsite efficiency by allowing versatile cutting operations from a single machine. This invention marked the beginning of DeWalt's focus on durable, innovative equipment to enhance productivity for tradespeople. Following initial success, sold the company and its patents to Paul A. Gardner and Isaac G. Rutt, who continued production of stationary power tools like table saws and sanders. In 1949, the business was acquired by American Machine & Foundry Co. (AMF), and by 1960, it was purchased by , which integrated DeWalt into its portfolio while maintaining its reputation for quality radial arm saws and other machinery. The brand experienced a revival in 1992 when relaunched DeWalt as a dedicated line of portable tools targeted at professional contractors, introducing yellow-colored cordless drills, saws, and fasteners that quickly became industry standards for reliability under tough conditions. Today, DeWalt operates as a of , formed by the 2010 merger of Stanley Works and Black & Decker, and remains headquartered in . The brand's product lineup has expanded to include advanced platforms like the 20V MAX* and 60V FLEXVOLT* systems, offering battery compatibility across hundreds of tools for drilling, cutting, fastening, and measuring, alongside innovative features such as brushless motors and smart diagnostics. The brand celebrated its 100th anniversary in 2024. DeWalt emphasizes rigorous testing for extreme durability, with tools engineered to withstand jobsite abuse, and continues to lead in professional tool innovation, powering trades worldwide through a commitment to "Guaranteed Tough" performance.

Overview

Company profile

DeWalt is an American manufacturer specializing in professional-grade power tools and hand tools designed for the , , and industries. The brand's mission centers on delivering durability, innovation, and high-performance solutions to meet the demands of professional tradespeople, a commitment rooted in its origins dating back to 1924 when it was founded by Raymond E. DeWalt. DeWalt maintains a global presence with manufacturing facilities in the United States, , , and various European countries including the , , and the , enabling it to serve markets in over 100 countries worldwide. Positioned as a premium brand under , DeWalt targets professional tradespeople seeking reliable, jobsite-tough equipment rather than general consumer markets.

Ownership and operations

DeWalt was acquired by in 1960, after which the brand's focus shifted to stationary power tools like radial arm saws. In 1992, relaunched DeWalt as a distinct brand under its professional tool division, introducing a new line of portable electric power tools and accessories targeted at tradespeople. The 2010 merger of Stanley Works and Black & Decker created , positioning DeWalt as a flagship brand within the company's Tools & Outdoor segment. This segment, which encompasses DeWalt alongside other professional tool lines, generated $13.3 billion in revenue in 2024, representing 87% of the company's total $15.4 billion in annual sales. Stanley Black & Decker operates with approximately 48,500 employees across 60 countries, supporting DeWalt through a global framework that includes research and development via innovation centers and makerspaces, such as those in Hartford, Connecticut, and Towson, Maryland. The company's supply chain logistics emphasize sustainable sourcing and manufacturing in over 100 facilities worldwide, enabling efficient distribution to professional users. A key integration occurred in 2004 when Black & Decker acquired Porter-Cable, merging its operations with DeWalt in Jackson, Tennessee, to broaden the portfolio with additional power tools and accessories for professional applications.

History

Founding and early development

DeWalt was founded in December 1924 by Raymond E. DeWalt in Leola, Pennsylvania, as the DeWalt Products Company, initially focused on manufacturing woodworking machinery. The company's origins trace directly to DeWalt's innovative work as a carpenter and contractor, where he sought to address inefficiencies in on-site woodworking during the early 1920s. Prior to the formal founding, in 1922–1923, DeWalt developed and patented the radial arm saw, marketed as the "Wonder-Worker," an adjustable electric tool that allowed for versatile cuts including ripping, crosscutting, and mitering in a single machine. This invention, granted U.S. Patent No. 1,528,536 in 1925, significantly boosted productivity for carpenters by reducing manual labor and enabling precise operations, quickly gaining popularity among builders and laying the foundation for the company's growth. By the late 1920s, rising demand prompted expansion, including a relocation in 1929 to a larger, modern facility in , to accommodate increased production of the and related equipment. During the 1930s, amid the , DeWalt Products Company navigated economic challenges by emphasizing and reliability in its tools, collaborating with the U.S. Department of Labor and industry groups like the Woodworking Machinery Manufacturers of America to develop new standards for jobsite equipment. These efforts, including DeWalt's selection in 1930 as one of 21 organizations advising on federal protocols, helped establish the brand's reputation for durable, professional-grade tools while supporting broader industry advancements in worker protection. The onset of in the early 1940s shifted DeWalt's operations toward military support, with its radial arm saws and other machines repurposed for constructing , crates, shipping containers, and temporary housing essential to the U.S. . contributed personally by training young workers through the National Youth Administration's programs in , preparing skilled labor for defense-related . recovery saw further reorganization; in 1947, Raymond E. DeWalt sold the company and its patents to Paul A. Gardner and Isaac G. Rutt. DeWalt Products Company became a of the newly formed DeWalt Inc., which was fully reincorporated by 1949 and acquired by American Machine & Foundry Co. By 1953, DeWalt Inc. expanded internationally, establishing DeWalt Canada Ltd., while maintaining a core focus on stationary power tools like radial arm saws, table saws, and sanders for industrial and professional applications through the late . This period solidified DeWalt's position as a leader in heavy-duty, precision machinery for tradespeople.

Acquisition and brand relaunch

In 1960, acquired DeWalt, incorporating it as a focused on radial arm saws and equipment to bolster its portfolio in heavy-duty tools. However, intensifying market competition from emerging professional-grade brands in the 1970s and 1980s pressured DeWalt's market share, leading to discontinue most DeWalt production by the mid-1980s and fully phase out the brand's independent tool lines by 1989, retaining only limited use of the name on select products. By the early 1990s, Black & Decker conducted nationwide market research revealing that 70 percent of tradesmen still recognized the DeWalt name as synonymous with durable, professional tools, uncovering unmet demand for high-performance portable electric power tools amid growing competition from brands like Makita. This prompted the 1992 relaunch of DeWalt as a dedicated professional line, starting with an initial offering of 32 portable tools, including the iconic 7.25-inch circular saw designed for jobsite durability and precision. The relaunch strategically emphasized a distinctive yellow-and-black color scheme to signal professional-grade quality and differentiate from consumer-oriented brands, fostering strong identity among contractors. Following the relaunch, DeWalt experienced rapid growth, reaching nearly $1 billion in sales by and expanding its cordless offerings beginning in the late with innovations like the 18-volt system and continuing into the 2000s to meet evolving jobsite needs for mobility. After the 2010 merger forming , DeWalt integrated deeper into the conglomerate's portfolio, driving revenue growth—contributing significantly to the Tools & Outdoor segment's $13.4 billion in 2023—while accelerating international expansion to over 100 countries through localized and distribution. In 2024, marking its 100th anniversary, DeWalt released new products like the POWERSHIFT engine system and hosted events to celebrate its legacy of professional innovation.

Products

Power tools

DeWalt's power tools form the of its product portfolio, designed primarily for tradespeople in demanding environments. The lineup encompasses a variety of categories tailored to essential tasks, including drills for boring holes in wood, metal, and ; impact drivers for high-torque fastening; saws such as circular saws for straight cuts, reciprocating saws for , and miter saws for angled precision work; grinders for surface finishing and material removal; and routers for edge profiling and in . While DeWalt offers both corded and models across these categories, the brand has shifted emphasis toward tools in its contemporary offerings, with dedicated platforms like the 20V MAX and 60V MAX systems providing extensive battery-powered options for mobility on job sites. This focus reflects broader industry trends where tools enable greater flexibility without sacrificing power. These power tools target professional applications in , such as framing structural elements and installing , where durability and reliability are paramount, as well as in for tasks like precision cutting and shaping materials. Combo kits often bundle complementary tools, such as a and , to support end-to-end workflows in these fields. Key features across DeWalt's power tools include brushless motors, which enhance by reducing heat buildup and extending runtime compared to traditional brushed motors, and ergonomic designs with balanced grips and lightweight construction to minimize user fatigue during extended use. Many models incorporate the Perform & Protect system to mitigate , dust exposure, and torque reaction for safer operation. Power tools represent the primary revenue driver for the DeWalt brand within & Decker's Tools & Outdoor segment, which generated approximately 87% of the company's total $15.4 billion in revenue, fueled by strong demand for professional-grade innovations. Battery compatibility across DeWalt's lines allows seamless integration of tools with shared power packs. DeWalt offers a range of hand tools engineered for professional trades, emphasizing durability and precision in demanding jobsite environments. These include hammers such as the DeWalt 20 oz. , featuring a shock-absorbing grip and milled face for controlled striking on wood and metal, designed to reduce user fatigue during extended use. , like the DeWalt 8 in. Diagonal Cutting , incorporate induction-hardened cutting edges for clean cuts on wires and cables, with ergonomic handles to enhance grip strength and minimize slippage in wet or oily conditions. Tape measures, such as the 25 ft. ToughSeries , boast a reinforced blade with a Mylar coating for extended lifespan against abrasion, alongside a locking mechanism for accurate measurements in and tasks. Levels, including the DeWalt 24 in. Level, utilize block vials for clear bubble visibility and shock-resistant ends to withstand drops from heights up to 6 feet, ensuring reliability for layout work on uneven surfaces. These hand tools are constructed from high-impact materials to complement DeWalt's ecosystem, providing seamless integration for professionals requiring both manual and powered solutions. DeWalt's accessories are specifically optimized for compatibility and performance with its power tools, enhancing efficiency in cutting, , and finishing applications. Drill bits, such as the DeWalt Titanium Nitride Drill Bit Set, feature a low-friction that extends life by up to three times compared to standard bits, allowing for faster penetration through wood, metal, and without overheating. Saw blades, including the DeWalt 7-1/4 in. 24T Blade, employ carbide-tipped teeth for smooth, splinter-free cuts in and dimensional , with a thin kerf design that reduces material waste and battery drain in saws. Abrasives like the DeWalt 4-1/2 in. Discs utilize aluminum oxide grains bonded for heavy-duty grinding and sanding, delivering consistent removal rates on metal and while resisting clogging in dusty environments. These accessories undergo rigorous testing to ensure they maintain sharpness and structural integrity under prolonged professional use, directly supporting the productivity of DeWalt's core lineup. Storage solutions from DeWalt focus on portability and modularity to organize and transport tools securely across jobsites. The ToughSystem modular system includes stackable tool boxes and drawers, such as the Deep Box with a 110 lb. load capacity and IP65 weather resistance, allowing customization for varying project needs without compromising accessibility. Rolling cases like the DeWalt ToughSystem 2.0 Rolling Tool Box feature all-terrain wheels and a telescoping handle for easy mobility over rough surfaces, with centralized locking to protect contents from theft. Tool bags and pouches, including the DeWalt 20 in. Comfort-Grip Tool Bag, incorporate 1680D ballistic nylon construction for tear resistance and multiple pockets for segregated storage of small parts, facilitating quick retrieval during on-site work. These solutions are built to integrate with DeWalt's broader equipment, promoting organized workflows for contractors handling diverse tasks. DeWalt extends its product line to jobsite equipment that supports outdoor and on-site operations, prioritizing ruggedness for variable conditions. Ladders, such as the DeWalt 6 ft. Fiberglass Twin Step Ladder with a 300 lb. load capacity, are non-conductive for electrical safety and include wide steps with slip-resistant treads for stable access to elevated work areas. Lighting options like the DeWalt 20V MAX LED Work Light provide up to 1,000 lumens with a 360-degree swivel head, offering hands-free illumination for low-light tasks such as nighttime construction or confined spaces. Wet/dry vacuums, including the DeWalt 9 Gallon 5 HP model, deliver 90 CFM of suction for efficient debris removal from sawdust to liquids, with a HEPA-rated filter to capture fine particles and maintain air quality on site. These items are designed for seamless compatibility with DeWalt's cordless platforms, enabling powered operation without additional infrastructure. For precision work, DeWalt provides advanced measuring tools including levels that project accurate lines and points for alignment in installation projects. The DeWalt 12V MAX Green Cross Line offers a 100 ft. range with self-leveling capability within 4 degrees, utilizing a green beam for enhanced visibility in bright conditions, ideal for tiling and framing. measurers like the DeWalt 165 ft. Measurer calculate areas and volumes with ±1/16 in. accuracy, featuring a backlit display for readability in dim environments and mode for indirect measurements. These tools incorporate dust and water resistance ratings up to IP65, ensuring dependability in harsh professional settings where exact measurements are critical to project success.

Innovations

Early inventions

Raymond E. DeWalt filed a patent on January 27, 1923, for an innovative adjustable radial arm saw, which was granted as U.S. Patent 1,528,536 in 1925 and marketed as the "DeWalt Wonder-Worker." This invention featured a sliding arm mounted on a vertical post, allowing the saw blade to move radially for versatile cutting operations, including crosscuts, rips, miters, and bevels, thereby enabling more efficient woodworking tasks compared to fixed-position tools of the era. The design significantly increased productivity in carpentry shops by reducing the need for multiple specialized machines, as one unit could perform a range of functions with precise adjustments. In the 1930s and 1940s, DeWalt expanded its line of stationary bench tools, refining the radial arm saw with enhanced precision engineering and safety features, such as blade guards and anti-kickback devices, to minimize operator hazards during heavy use. These developments included patents for adjustable mechanisms, like U.S. Patent 2,722,952 for arm positioning and U.S. Patent 2,823,711 for locking arm angle adjustments, which allowed for accurate fence alignments and repeatable cuts essential for professional woodworking. During World War II, DeWalt radial arm saws were widely adapted for military fabrication, supporting rapid construction of barracks, housing units, crates, and other facilities by enabling versatile, high-volume cutting in industrial settings. DeWalt's early innovations also contributed to emerging industry standards, as the company collaborated with the U.S. government and industry organizations in the 1930s to define and improve safety regulations for power tools, laying groundwork that influenced later guidelines from the (OSHA). These efforts emphasized features like enclosed blades and stable worktables, promoting safer operation in workshops and foreshadowing federal standards enacted decades later.

Modern technologies

In 2011, DeWalt introduced the 20V MAX battery platform, which utilizes lithium-ion chemistry for improved runtime compared to previous nickel-cadmium systems, enabling interchangeable batteries across more than 250 compatible tools and accessories. This system marked a significant shift toward versatility, supporting a wide array of power tools while maintaining with earlier 18V infrastructure. Building on this foundation, DeWalt launched the FLEXVOLT system in , featuring batteries that automatically switch between 60V for high-power applications and 20V for compatibility with existing tools, thereby expanding performance without requiring separate battery ecosystems. The adaptive voltage allows seamless integration, powering demanding tasks like heavy cutting and drilling while ensuring the batteries function across the broader 20V MAX lineup. Since 2015, DeWalt has integrated the Tool Connect app, which uses connectivity for real-time tool tracking, performance diagnostics, and theft prevention through smart tags that alert users to out-of-range assets. This system enhances jobsite efficiency by enabling inventory management, remote locking, and usage analytics via mobile devices. DeWalt has widely adopted brushless motors across its product lines, which operate more efficiently by eliminating friction from traditional brushes, significantly reducing heat generation and extending tool life through cooler operation. These motors also provide up to 57% more runtime per charge compared to brushed equivalents, contributing to overall durability and reduced maintenance needs. To commemorate its 2024 centennial, DeWalt introduced innovations including expansions to the Atomic Compact Series for enhanced maneuverability in confined spaces and strengthened green energy initiatives, such as expanded partnerships with Call2Recycle to promote sustainable disposal and reduce environmental impact. In 2025, DeWalt continued these efforts with new 20V MAX XR tools, including brushless grinders and double-bevel miter saws, further advancing cordless performance and jobsite efficiency.

Sponsorships

NASCAR

DeWalt established a partnership with in 2014, serving as a primary sponsor for multiple cars within the organization and providing prominent branding on vehicles such as the yellow-and-black No. 20 . This collaboration has supported drivers including from 2014 to 2017, , and more recently Christopher Bell, who has carried DeWalt branding in key races like the Daytona 500. The sponsorship has been extended multiple times, with a significant multi-year agreement announced in 2016 that increased DeWalt's primary race sponsorships to 15 events per season on the No. 20 car, and the partnership continuing through at least 2025 across and events. Branding extends to team apparel, pit crew uniforms, and vehicle liveries, enhancing visibility during high-profile races. DeWalt leverages this partnership through marketing campaigns like "DEWALT Tough," which parallels the durability of its tools with the endurance demands of , often highlighted in promotional content showing tools withstanding track conditions such as debris and high-speed impacts. The brand contributes to NASCAR events by supplying pit crew equipment, including specialized tools for maintenance and repairs at facilities, and running fan engagement initiatives like signed merchandise giveaways tied to race weekends. This NASCAR involvement has significantly boosted DeWalt's brand awareness, exposing the yellow-and-black logo to millions of viewers annually through broadcasts, trackside activations, and , aligning the brand's image of toughness with the sport's competitive intensity.

Formula One

In 2021, DeWalt, a brand of , entered into a multi-year partnership with McLaren Racing as the Official Tools and Storage Partner, marking its debut in sponsorship. This agreement, announced on July 15, 2021, provides DeWalt with prominent branding visibility on McLaren's cars, including the rear wing endplates of the MCL35M and subsequent models. The partnership was extended in February 2025, ensuring continued collaboration through at least the 2025 season and beyond. DeWalt's branding extends to the drivers' racesuits, appearing on those worn by and, initially, in 2021, with the livery adapting to current drivers including as the partnership evolves. Beyond on-track exposure, DeWalt equips McLaren's team facilities and garages with its tools, supporting an all-DeWalt setup for maintenance and assembly tasks in the high-stakes environment of pit lanes. This integration underscores the brand's reliability under extreme conditions, such as intense vibrations and heat during race weekends. The sponsorship facilitates global marketing campaigns that link the precision engineering of to DeWalt's tool accuracy and performance. Initiatives include co-branded product lines, such as limited-edition power tools and storage solutions featuring aesthetics, and experiential activations at Grand Prix events to engage fans with demonstrations of tool durability. These efforts emphasize shared values of innovation and excellence, with examples like behind-the-scenes content showcasing tools in action during race preparations. The partnership extends across McLaren Racing's portfolio, including its and teams, broadening DeWalt's motorsport reach beyond . This international scope has amplified DeWalt's branding in key markets, contributing to enhanced global visibility and alignment with high-performance industries.

Association football

DeWalt, as part of , has established a presence in through strategic partnerships with prominent European clubs, emphasizing brand visibility and alignment with themes of durability and performance. These sponsorships provide opportunities for DeWalt to integrate its power tools into club environments, such as equipping maintenance teams or featuring branded elements in stadiums and kits. A key partnership began in 2014 when , including the DeWalt brand, became the official and exclusive tools partner of , covering both men's and women's teams. This multi-year global agreement, extended in September 2025 through 2028, allows DeWalt to co-brand promotional items and campaigns, linking the brand's rugged tools to the club's pursuit of excellence on the pitch. In 2022, DeWalt became the official shirt sleeve sponsor for in the English , a role renewed for the 2023-24 season, after which it concluded. Most recently, on July 1, 2025, DeWalt signed a multi-year deal as an official partner of in the , granting extensive rights for activations and visibility at . These collaborations enable targeted fan engagement through interactive marketing initiatives. For instance, in 2016, DeWalt launched the Global Striker Challenge, inviting construction professionals to compete in tool-based skills contests for a VIP experience at matches, blending professional trades with soccer fandom. Similar activations with and focus on digital promotions and on-site tool demonstrations, fostering connections between DeWalt's audience of tradespeople and soccer enthusiasts. By prioritizing European football clubs, DeWalt's sponsorships have played a pivotal role in broadening its appeal from traditional motorsports domains to diverse global audiences, particularly in soccer-stronghold regions like , , and . This strategy enhances brand recognition among younger demographics and international markets, where commands massive followings.

References

  1. https://www.stanleyblackanddecker.com/brands/tools/dewalt
  2. https://www.dewalt.com/dewalt-history
  3. https://www.fundinguniverse.com/company-histories/the-black-decker-corporation-history/
  4. https://www.dewalt.com/why-dewalt
  5. https://www.bizjournals.com/baltimore/stories/2009/11/02/daily13.html
  6. https://www.dewalt.com/
  7. https://www.stanleyblackanddecker.com/dewaltr-celebrates-100-years-innovation
  8. https://www.dewalt.com/why-dewalt/made-in-the-usa-with-global-materials
  9. https://www.dewalt.com/global-regions
  10. https://www.stanleyblackanddecker.com/about
  11. https://www.company-histories.com/The-Black-Decker-Corporation-Company-History.html
  12. https://www.sec.gov/Archives/edgar/data/93556/000009355625000007/swk-20241228.htm
  13. https://ir.stanleyblackanddecker.com/news-events/press-releases/news-details/2025/Stanley-Black--Decker-Reports-4Q--Full-Year-2024-Results/default.aspx
  14. https://s29.q4cdn.com/245094436/files/doc_financials/2024/ar/Stanley-Black-Decker-2024-Annual-Report.pdf
  15. https://www.prnewswire.com/news-releases/stanley-black--decker-opens-state-of-the-art-advanced-manufacturing-center-of-excellence-in-hartford-conn-300830672.html
  16. https://business.maryland.gov/news/stanley-black-decker-opens-new-makerspace/
  17. https://www.stanleyblackanddecker.com/impact/product/sustainable-sourcing
  18. https://ultimatediyer.com/index.php/tool-brands/the-dewalt-industrial-tool-company/
  19. https://www.datamp.org/patents/displayPatent.php?pn=1528536&id=5059
  20. http://www.patentplaques-blog.com/first-radial-arm-saw/
  21. https://my.dewalt.global/why-dewalt
  22. https://www.prnewswire.com/news-releases/dewalt-celebrates-100-years-of-innovation-302046694.html
  23. http://vintagemachinery.org/mfgindex/detail.aspx?id=252
  24. https://www.dewalt.co.uk/why-dewalt
  25. https://www.nytimes.com/1960/05/10/archives/other-sales-mergers-black-decker-mfg-co.html
  26. https://www.baltimoresun.com/1992/04/05/invoking-a-mystical-name-black-decker-hopes-dewalt-tools-reputation-will-conjure-new-business-2/
  27. https://www.washingtonpost.com/archive/business/1998/02/09/retooling-at-black-decker/ecbccdb3-09d9-4fb3-b65f-e7dcf4f33fbe/
  28. https://s29.q4cdn.com/245094436/files/doc_financials/2023/AR/aaa99a5a-c7c8-4a5f-babe-3da3f6184a2b.pdf
  29. https://www.dewalt.com/products/power-tools
  30. https://www.dewalt.com/products/power-tools/drills
  31. https://www.dewalt.com/products/power-tools/impact-drivers-wrenches
  32. https://www.dewalt.com/products/power-tools/saws
  33. https://www.dewalt.com/products/power-tools/routers-planers-joiners
  34. https://www.dewalt.com/systems/cordless-platforms
  35. https://www.dewalt.com/20v
  36. https://www.dewalt.com/trade-solutions/solutions-by-trade/carpentry-solutions
  37. https://www.dewalt.com/products/power-tools/power-tools-combo-kits
  38. https://www.dewalt.com/systems/perform-and-protect
  39. https://finance.yahoo.com/quote/SWK/
  40. https://www.dewalt.com/products/hand-tools/measure-and-layout-tools/levels
  41. https://www.dewalt.com/products/storage/toolboxes
  42. https://www.dewalt.com/products/workspace/work-facilitation/ladders
  43. https://www.dewalt.com/products/workspace/lighting/work-lights
  44. https://www.dewalt.com/products/power-tools/dust-management/vacuums
  45. https://www.dewalt.com/products/hand-tools/lasers-instruments/lasers/line-laser-levels
  46. https://www.dewalt.com/products/hand-tools/lasers-instruments/distance-measuring
  47. http://vintagemachinery.org/mfgindex/detail.aspx?id=252&tab=7
  48. https://www.youtube.com/watch?v=HiGH0Qsu3ak
  49. https://www.homedepot.com/p/DEWALT-20-Volt-3-0-Ah-MAX-Lithium-Ion-Premium-Battery-Pack-4-Pack-DCB200-4/325586031
  50. https://www.amazon.com/DEWALT-Battery-Compact-2-0Ah-DCB203/dp/B00BYKVMES
  51. https://www.prnewswire.com/news-releases/dewalt-flexvolt-system-more-than-just-a-battery-300321456.html
  52. https://blog.acmetools.com/dewalt-unveils-flexvolt-system/
  53. https://www.dewalt.com/systems/tool-connect
  54. https://www.prnewswire.com/news-releases/dewalt-announces-tool-connect-inventory-management-system-300463633.html
  55. https://support.dewalt.com/hc/en-us/articles/360012645098-What-are-the-benefits-of-a-brushless-motor
  56. https://www.dewalt.com/why-dewalt/sustainability
  57. https://www.dewalt.com/whats-new
  58. https://www.protoolreviews.com/best-new-dewalt-tools/
  59. https://www.espn.com/racing/nascar/cup/story/_/id/11542570/stanley-dewalt-sponsor-carl-edwards-matt-kenseth
  60. https://tobychristie.com/nascar/cup-series/dewalt-to-serve-as-13-race-primary-sponsor-of-christopher-bell-in-2024/
  61. https://www.nascar.com/news-media/2016/06/30/dewalt-extends-relationship-with-jgr-kenseth/
  62. https://www.facebook.com/lionelnascar/posts/dewalt-and-joe-gibbs-racing-continue-one-of-the-longest-standing-partnerships-in/1200550285435965/
  63. https://www.dewalt.com/why-dewalt/trade-stories/spiders-story
  64. https://www.dewalt.com/october-hat-giveaway-2025
  65. https://www.facebook.com/DEWALT/videos/we-look-good-dirty-dewalttough-dewalt-nascar-builtfortheunbreakable/2657624994444339/
  66. https://www.stanleyblackanddecker.com/more-raising-brand-awareness-stanley-black-deckers-high-octane-sponsorships-drive-progress
  67. https://www.baltimoresun.com/2006/11/12/brand-loyalty/
  68. https://www.mclaren.com/racing/partners/stanley-black-decker/mclaren-racing-launches-multi-year-partnership-stanley-black-decker/
  69. https://www.mclaren.com/racing/formula-1/2025/mclaren-racing-announces-partnership-renewals/
  70. https://www.thedrive.com/news/f1-teams-use-dewalt-and-milwaukee-tools-in-the-paddock-just-like-us
  71. https://www.jcwhitney.com/culture/inside-the-tools-of-formula-1/
  72. https://www.stanleyblackanddecker.com/about/brand-partners/mclaren-racing
  73. https://www.dewalt.co.uk/mclaren
  74. https://www.mclaren.com/racing/partners/stanley-black-decker/
  75. https://www.stanleyblackanddecker.com/about/brand-partners/fc-barcelona-men
  76. https://www.dewalt.com/why-dewalt/sponsorships
  77. https://www.fcbarcelona.com/en/club/news/1124520/global-sponsorship-deal-between-fc-barcelona-and-stanley-black-decker
  78. https://www.woodworkingnetwork.com/news/press-releases/stanley-black-decker-partners-fc-barcelona
  79. https://www.fcbarcelona.com/en/club/news/4367218/stanley-renew-their-longterm-agreement-with-fc-barcelona
  80. https://www.sportbusiness.com/news/dewalt-continues-in-sponsorship-with-afc-bournemouth-sleeve-renewal/
  81. https://sportsmintmedia.com/afc-bournemouth-announce-leos-international-as-sleeve-partner-in-a-two-year-pact/
  82. https://www.bvb.de/de/en/news/news-overview/news.html/2025/8/12/DEWALT-becomes-Official-Partner-of-Borussia-Dortmund.html
  83. https://www.prnewswire.com/news-releases/dewalt-invites-contractors-and-construction-professionals-to-participate-in-the-dewalt-global-striker-challenge-for-a-chance-to-win-a-trip-to-barcelona-for-an-ultimate-fc-barcelona-vip-experience-570366731.html
  84. https://onefootball.com/en/news/dewalt-becomes-official-partner-of-borussia-dortmund-41500961
  85. https://www.stanleyblackanddecker.com/about/brand-partners
  86. https://za.dewalt.global/why-dewalt/sponsorships-and-partnerships
Add your contribution
Related Hubs
User Avatar
No comments yet.