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Funk & Wagnalls
Funk & Wagnalls
Funk & Wagnalls
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Funk & Wagnalls was an American publisher known for its reference works, including A Standard Dictionary of the English Language (1st ed. 1893–5), and the Funk & Wagnalls Standard Encyclopedia (25 volumes, 1st ed. 1912).[1]

Key Information

The encyclopedia was renamed Funk & Wagnalls New Standard Encyclopedia in 1931 and in 1945, it was known as New Funk & Wagnalls Encyclopedia, Universal Standard Encyclopedia, Funk & Wagnalls Standard Reference Encyclopedia, and Funk & Wagnalls New Encyclopedia (29 volumes, 1st ed. 1971).[1]

The last printing of Funk & Wagnalls New Encyclopedia was in 1997. As of 2025, annual Yearbooks are still in production.[citation needed]

The I.K. Funk & Company, founded in 1875, was renamed Funk & Wagnalls Company after two years, and later became Funk & Wagnalls Inc., then Funk & Wagnalls Corporation.[1]

History

[edit]

Isaac Kaufmann Funk founded the business in 1875 as I.K. Funk & Company.[1] In 1877, Adam Willis Wagnalls, one of Funk's classmates at Wittenberg College (now Wittenberg University), joined the firm as a partner and the name of the firm was changed to Funk & Wagnalls Company.

During its early years, Funk & Wagnalls Company published religious books. The publication of The Literary Digest in 1890 marked a shift to publishing of general reference dictionaries and encyclopedias. The firm published The Standard Dictionary of the English Language (OCLC 19715240) in 2 volumes in 1893 and 1895, and Funk & Wagnalls Standard Encyclopedia (OCLC 1802064) in 1912.

In 1913, the New Standard Unabridged Dictionary of the English Language was published under the supervision of Isaac K. Funk (Editor-in-Chief). The New Standard Unabridged Dictionary was revised until 1943, a later edition that was also supervised by Charles Earl Funk.

The encyclopedia was based upon Chambers's Encyclopaedia: "Especially are we indebted to the famous Chambers's Encyclopaedia ... With its publishers we have arranged to draw upon its stores as freely as we have found it of advantage so to do."[2]

Wilfred J. Funk, the son of Isaac Funk, was president of the company from 1925 to 1940.

In 1934, Funk & Wagnalls started the Literary Digest Books imprint. It launched with seven titles with up to twenty-five a year intended.[3] The imprint lasted into mid-1935.

Unicorn Press (later known as the Standard Reference Work Publishing Co.) obtained the rights to publish the encyclopedia, and by 1953 that firm began to sell the encyclopedia through a supermarket continuity marketing campaign,[1] encouraging consumers to include the latest volume of the encyclopedia on their shopping lists. Grocery stores in the 1970s in the Midwest (Chicago – Jewel Grocers) typically kept about four volumes in a rotation, dropping the last and adding the latest until all volumes could be acquired with the initial first volume being 99 cents. The first several volumes were gold painted along the edges and the later volumes were not. A volume was typically priced at $2.99, but toward the later volumes the price had increased with the inflation of the 1970s. If one did not go shopping on a weekly basis, or delivery was spotty, there was a good chance that a volume might be missed to complete the set. The encyclopedia was also sold as a mail order set of 36(?) volumes; one volume a month.

Also sold in grocery stores, one volume at a time, was the Family Library Of Great Music, a 22-album series of classical recordings. One famous composer was highlighted in each release. The records were manufactured exclusively for Funk & Wagnalls by RCA Custom.[4]

In 1965, Funk & Wagnalls Co. was sold to Reader's Digest.

In 1971, the company, now Funk and Wagnalls, Incorporated, was sold to Dun & Bradstreet.[5] Dun and Bradstreet retained Funk & Wagnalls New Encyclopedia, but other reference works were relinquished to other publishers.[1]

In 1984, Dun & Bradstreet sold Funk & Wagnalls, Inc., to a group of Funk & Wagnalls executives, who in turn sold it to Field Corporation in 1988.[1][6]

In 1991, the company was sold to K-III Holdings (now Rent Group), and then in 1993 Funk & Wagnalls Corporation acquired the World Almanac.[7][1]

After failing to purchase rights to the text of the Encyclopædia Britannica and World Book Encyclopedia for its Encarta digital encyclopedia, Microsoft reluctantly[citation needed] used (under license) the text of Funk & Wagnalls encyclopedia for the first editions of its encyclopedia. This licensed text was gradually replaced over the following years with content Microsoft created itself.[8]

In 1998, as part of the Information division of Primedia (now Rent Group), the encyclopedia content appeared on the Web site "funkandwagnalls.com". This short-lived venture was shut down in 2001.

Ripplewood Holdings bought Primedia's education division in 1999, which became part of Reader's Digest Association in 2007. In 2009, Funk & Wagnalls was acquired by World Book Encyclopedia.[9]

Publications

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During certain scenes of banter between Dan Rowan and Dick Martin on the NBC comedy-variety show Rowan & Martin's Laugh-In, after a particular anecdote of trivia or wisdom, Dick Martin would close with: "Look that up in your Funk & Wagnalls!"[citation needed] Sales of the Funk & Wagnalls dictionary reportedly increased by 30% as a result of this recurring joke.[citation needed]

On The Tonight Show Starring Johnny Carson, sidekick Ed McMahon would begin each "Carnac the Magnificent" sketch by explaining that the envelopes he would hand to Johnny Carson (in character as "Carnac") had been: "...hermetically sealed in a mayonnaise jar on Funk and Wagnall's porch since noon today!" The envelopes contained questions, to which "Carnac" would divine the answers by reading a script on his desk.

In an episode of South Park (Season 7, Episode 1) entitled "Cancelled", the character Eric Cartman is quoted as saying to his friends Stan, Kyle, and Kenny "What the Funk & Wagnalls are you guys talking about?", as the other boys are discussing a past memory of aliens abducting Cartman, which was a reference to the show's pilot episode.

In season 1, episode 21 of "West Wing", the character of C.J. tells the character of Toby, "Thank you, Funk and Wagnall's." Which Toby turns to another character Ginger as they are walking away from C.J., "What'd she call me?". Ginger replies, "Funk and Wagnall's. They make the dictionary." Toby replies, "I know who Funk and Wagnall's are."[11]

References

[edit]
[edit]
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Funk & Wagnalls

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Funk & Wagnalls was an American publishing company renowned for its reference works, particularly dictionaries and encyclopedias, founded in 1876 by Lutheran minister Isaac Kaufmann Funk as I.K. Funk & Company in New York City. In 1877, Funk's former college classmate Adam Willis Wagnalls, also a Lutheran minister, joined as a partner, and the firm was renamed Funk & Wagnalls Company in 1890. Initially focused on religious publications, the company expanded into general reference materials, becoming a major player in lexicography and encyclopedic publishing by the early 20th century. The company's most notable early success was A Standard Dictionary of the English Language, first published in 1894, which emphasized , , and current usage, setting it apart from competitors like Webster's. This was followed by other key works, including The Literary Digest magazine in 1890, a digest of periodicals that ran until 1938, and the 25-volume Funk & Wagnalls Standard Encyclopedia in 1912, which provided comprehensive coverage for home and school use. Additional significant publications included the Standard Bible Dictionary in 1909 and later editions like A New Standard Bible Dictionary in 1936, reflecting the firm's ongoing commitment to accessible, authoritative reference materials. Founders Funk, who died in 1912, and Wagnalls, who died in 1924, both left endowments to their , Wittenberg College (now University), underscoring their roots in Ohio's Lutheran community. In the mid-20th century, Funk & Wagnalls innovated distribution by partnering with retailers like supermarkets in the 1950s, where the encyclopedia was sold in affordable installments, making it a staple in many American households for student research before the rise of digital resources. Ownership changed hands multiple times: acquired by Reader's Digest Association in 1965, then by Dun & Bradstreet in 1971, sold to company executives in 1984, and transferred to Field Publications in 1988. The company continued producing updated dictionaries and encyclopedias into the late 20th century, but faced challenges from online information sources. In 2009, World Book acquired Funk & Wagnalls, integrating its legacy into modern educational publishing; as of 2025, the brand continues digitally as the Funk & Wagnalls New World Encyclopedia, an online database updated annually.

History

Founding and Early Years

Isaac Kaufmann Funk, a Lutheran minister and editor, founded I.K. Funk & Company in in 1876, initially concentrating on publishing religious and inspirational books aimed at a broad, accessible audience. The company sought to produce affordable literature that promoted moral and spiritual values, reflecting Funk's background in religious and his commitment to reaching everyday readers with uplifting content. In 1877, Funk partnered with his former Wittenberg College classmate, Adam Willis Wagnalls, who brought financial support and expertise in printing to the venture; the firm was formally renamed Funk & Wagnalls Company in 1890. Wagnalls handled the business and financial aspects, allowing Funk to focus on editorial decisions, while early operations emphasized cost-effective production methods to distribute religious materials widely. A key early success was the launch of The Voice in 1880, a religious periodical that served as an organ for the and achieved significant circulation, underscoring the company's initial emphasis on inspirational and reform-oriented publications. By the late , with financial contributions from investors like George Alfred Hartley helping to stabilize the growing enterprise, Funk & Wagnalls had established itself as a notable player in religious publishing before gradually expanding into broader reference works around 1890.

Expansion into Reference Publishing

In 1890, Funk & Wagnalls launched , a weekly featuring curated excerpts from newspapers, magazines, and other periodicals across the and abroad, signaling the company's strategic departure from its initial focus on religious publications toward broader non-religious content. Founded by Isaac Kaufmann Funk and Adam Willis Wagnalls, the magazine quickly established itself as a digest of current events, opinions, and cultural commentary, appealing to an educated middle-class readership seeking condensed access to diverse viewpoints. This venture marked a pivotal expansion into general interest publishing and laid the groundwork for the firm's subsequent emphasis on reference materials. The success of fueled Funk & Wagnalls' development of comprehensive reference works, driven by increasing public demand for accessible, affordable dictionaries amid rising literacy rates and educational needs in the late . Recognizing this opportunity, the company invested in editorial expertise to produce high-quality lexicographical resources. A key milestone was the publication of A Standard Dictionary of the English Language in two volumes between 1893 and 1895, which embodied the firm's new direction by prioritizing etymological accuracy, pronunciation guides, and encyclopedic entries while avoiding what the publishers viewed as overly prescriptive definitions from competitors. This dictionary directly resulted from the pivot initiated by , establishing Funk & Wagnalls as a serious player in . By the early , Funk & Wagnalls had grown its operations to accommodate larger-scale projects, including multi-volume sets that required enhanced production capabilities. Editors played a crucial role in these advancements, with figures like Wilfred J. Funk, son of founder Isaac K. Funk and an emerging lexicographer, contributing to editorial methods that emphasized clarity, inclusivity of new terms, and user-friendly formatting to meet evolving market expectations up to 1913.

Key Publications

Dictionaries

Funk & Wagnalls entered the dictionary publishing arena with A Standard Dictionary of the English Language, published in two volumes between 1893 and 1895 under the editorial supervision of Isaac K. Funk and Francis A. March. This work emphasized etymological rigor by prioritizing contemporary usage in definitions while providing detailed origins for words, and it introduced innovations such as starting entries with the most common current meaning rather than the historical one. The dictionary employed a phonetic system using diacritics for accurate , integrated into a layout that used fat-face type for headwords and economically combined sense numbers with derivatives in the main entry paragraph. Compared to contemporaries like Webster's, it offered a cleaner, more user-friendly presentation by reducing clutter from pronunciation and marks in headwords. The company's dictionary line evolved with the New Standard Unabridged Dictionary in , a revision of the original that expanded to a two-volume format and incorporated updates reflecting evolving language. Subsequent revisions continued through 1943, focusing on current usage in definitions, extensive synonym lists to aid precise expression, and over 1,200 pictorial illustrations to clarify terms visually. These editions prioritized ease of use for general readers through straightforward structure and accessible language, avoiding overly technical jargon in explanations. Post-1960s developments included the Comprehensive International Dictionary, first published in 1963 and revised in subsequent editions such as the 1982 version, which updated entries to encompass modern language shifts and international terms influenced by global communication and technology. This edition maintained the series' commitment to practicality while expanding coverage of contemporary vocabulary, including terms from , , and exchanges. Across its dictionary editions, Funk & Wagnalls emphasized practical definitions tailored to everyday needs, deliberately excluding obsolete words to keep content relevant, and prominently featuring sections on and pronunciations for quick . By the , the dictionaries had achieved significant popularity, reflecting their appeal to a broad audience seeking reliable, user-oriented tools.

Encyclopedias

Funk & Wagnalls entered the encyclopedia market with the publication of the Standard Encyclopedia in , a 25-volume set designed specifically for home libraries and general readers seeking accessible materials. This work featured an alphabetical arrangement of entries to facilitate easy navigation, accompanied by numerous illustrations to enhance understanding of complex topics. Aimed at providing comprehensive yet compact coverage of world knowledge, the encyclopedia totaled approximately 12,000 pages and emphasized practical utility for families and students. Revised editions followed in and throughout the , incorporating updates to reflect evolving knowledge while maintaining the original structure. In 1971, Funk & Wagnalls launched the New Encyclopedia, a modernized 29-volume successor that expanded on the foundational approach of its predecessor with enhanced visual and content elements. This edition included over 25,000 articles, more than 9,300 illustrations—among them 4,200 in full color—and a two-volume index offering over 193,000 references for thorough cross-navigation. Annual yearbooks began in 1972 to ensure timeliness, summarizing key events in an alphabetical format consistent with the main set, with the final print edition of the core volumes appearing in 1997. The work prioritized non-technical language suitable for school and home use, balancing depth across subjects without favoring any single field. Editorial innovations in these encyclopedias highlighted a strong emphasis on current events, detailed biographies of influential figures, and advancements in science, reflecting the publishers' commitment to in a rapidly changing world. Early editions like the 1912 Standard Encyclopedia incorporated loose-leaf updates to allow for timely insertions of new information, a feature that addressed the limitations of bound volumes in capturing ongoing developments. Production involved extensive collaboration with external contributors, including hundreds of specialists from academia, government, and industry, such as Nobel laureate Selman A. Waksman in and legal scholar , under editors like Joseph Laffan Morse and William H. Hendelson. The shift to multi-volume sets enabled comprehensive coverage—spanning history, , and sciences—without the constraints of single-volume formats, ensuring broad accessibility while avoiding overwhelming density.

Other Reference Works

Funk & Wagnalls published from 1890 to 1938, a weekly general that compiled excerpts from international sources, literary works, and topical commentary to provide readers with condensed, accessible information on current events. The publication reached a peak circulation of one million subscribers by , reflecting its popularity as a digest of diverse viewpoints during the . However, its reputation suffered from editorial biases, particularly its infamous 1936 presidential poll that inaccurately predicted a landslide victory for over due to a non-representative sample drawn from directories and automobile registrations, which favored wealthier, Republican-leaning respondents; this misstep accelerated the magazine's decline, leading to its suspension in 1938 amid falling circulation to around 600,000. In 1993, Funk & Wagnalls acquired , originally launched in 1868 by the newspaper as an annual of statistical data on global events, populations, , and sports. Under Funk & Wagnalls' ownership, it became a cornerstone product, updated yearly to offer concise, fact-based summaries for quick reference on topics ranging from historical timelines to scientific achievements and international affairs. Funk & Wagnalls also produced specialized reference works, such as the New Encyclopedia of Science in 21 volumes during the 1970s and 1980s, which provided detailed entries on scientific principles, inventions, and discoveries illustrated with diagrams and photographs for educational use. Similarly, the Funk & Wagnalls Wildlife Encyclopedia, a 20-volume set published in 1969 under editors Maurice Burton and Robert Burton, offered comprehensive profiles of animal species worldwide, including habitats, behaviors, and conservation status, aimed at both general readers and naturalists. Complementing these were annual yearbooks, such as the Funk & Wagnalls New Encyclopedia Yearbook, which served as supplements to core encyclopedias by chronicling major events, innovations, and cultural shifts from the previous year; these volumes continued production into the late 20th century. These supplementary publications emphasized timely, factual compilations designed for rapid consultation, distinguishing them from more static dictionaries and encyclopedias. For instance, in the to 1960s, Funk & Wagnalls issued biographical dictionaries like the two-volume Standard Dictionary of Folklore, Mythology, and Legend (1949), edited by Maria Leach, which profiled historical figures, folk heroes, and mythological characters alongside cultural contexts to aid researchers and students. Atlases from the same era, such as the Atlas of the World and Gazetteer (1923), integrated maps with geographical and demographic data for practical navigation and study.

Corporate Evolution

Ownership Changes and Acquisitions

In the mid-20th century, internal restructurings at Funk & Wagnalls shaped its editorial direction, notably during Wilfred J. Funk's presidency from 1925 to 1940, when he oversaw expansions in dictionary and reference publishing that strengthened the company's scholarly reputation. By the , external pressures led to significant ownership shifts beginning with the sale of Funk & Wagnalls Company to the Reader's Digest Association in 1965, which integrated its reference works into broader mass-market distribution channels. This acquisition allowed to leverage its vast subscriber base for direct sales of Funk & Wagnalls encyclopedias and dictionaries, boosting mail-order volumes through bundled offerings to magazine subscribers. In 1971, the company—now Funk & Wagnalls, Incorporated—was acquired by as part of its purchase of Corinthian Broadcasting, shifting focus toward diversified media holdings while maintaining reference publishing operations. Dun & Bradstreet divested Funk & Wagnalls in 1984, selling it to a group of company executives in a that aimed to streamline operations independently. The executives then sold the firm to Field Corporation (part of Field Enterprises) in 1988, enhancing Field's educational publishing portfolio with Funk & Wagnalls' established encyclopedia lines sold via supermarket and direct channels. In 1991, K-III Holdings (later rebranded as ) acquired Funk & Wagnalls as part of a larger purchase of Field's assets, emphasizing cost efficiencies and consolidation in the reference sector to improve profitability amid declining print demand. Under K-III ownership, the company expanded its statistical resources in 1993 by acquiring , integrating it to broaden annual reference offerings and support cross-promotional sales. These transactions collectively transformed distribution strategies, from subscriber-driven growth under to efficiency-focused models at K-III, influencing the company's market positioning through the early 1990s.

Decline and Modern Iterations

In the 1990s and early , Funk & Wagnalls faced intensifying challenges from the rise of digital information sources, which eroded demand for traditional print reference works. Under ownership by (formerly K-III Holdings), which acquired the company in 1991 for approximately $200 million, Funk & Wagnalls struggled amid broader industry shifts toward online accessibility. itself encountered significant financial pressures during this period, reporting widening quarterly losses—such as $139.6 million in the first quarter of , up from $85.8 million the prior year—driven by rising expenses and a heavy load exceeding $2.5 billion. These strains were exacerbated for Funk & Wagnalls by competition from free digital alternatives like and search engines, which by the mid- had supplanted paid encyclopedias; Microsoft's , initially built on Funk & Wagnalls content, saw its sales plummet as users turned to web-based resources. The company's last major print edition of the Funk & Wagnalls New was released in 1997, marking the effective end of large-scale print production and contributing to ongoing financial difficulties. The operational decline culminated in 2009 when World Book acquired Funk & Wagnalls, effectively ending its status as an independent publishing entity. Assets were integrated into World Book's portfolio, allowing the brand to transition away from standalone operations while preserving select reference materials. As of 2025, the Funk & Wagnalls brand endures primarily in digital formats through EBSCO's Funk & Wagnalls New World Encyclopedia, an online database containing over 25,000 encyclopedic entries across diverse topics, suitable for students and general researchers. This resource receives regular updates, with enhancements to its interface in 2025, ensuring content relevance in an online environment. Annual yearbooks, traditionally summarizing global events, continue production in digital form, integrated into platforms like EBSCO to provide timely supplements to core entries. Historical records of Funk & Wagnalls often emphasize its print-era achievements, with the digital pivot receiving less attention in pre-2010 sources, reflecting the era's slower recognition of reference viability. This gap underscores the company's adaptation from a print-focused publisher to a component of modern digital libraries.

Cultural Impact

Funk & Wagnalls gained widespread recognition in popular media through its frequent invocation as a of reliable knowledge during the mid-20th century. One of the most iconic references occurred on the series (1968–1973), where co-host would often conclude segments featuring trivia or witty observations with the catchphrase "Look that up in your Funk & Wagnalls!". This line, delivered after sharing a or punchline, humorously directed viewers to consult the publisher's encyclopedias or dictionaries for verification, embedding the brand in American pop culture as shorthand for authoritative information. The publisher also featured prominently in through 's recurring Carnac the Magnificent skit on Starring Johnny Carson from the 1970s to the . In this psychic parody, Carson, as the turbaned , would "divine" answers to sealed envelopes containing absurd questions, often incorporating running gags like "kept in a mayonnaise jar on and Wagnalls' porch since noon" to lampoon everyday sources.. This humorous association reinforced Funk & Wagnalls' image as a ubiquitous household reference, blending comedy with cultural familiarity. In animated satire, Funk & Wagnalls appeared in the series during the Season 7 premiere episode "Cancelled" (aired March 19, 2003), where character exclaims, "What the Funk & Wagnalls are you talkin' about?" in response to his friends' confusion over one of his delusions.. The line parodies the publisher's name as an expletive substitute, nodding to its status as a recognizable emblem of while fitting the show's irreverent style of mocking outdated references. References extended to dramatic television as well, such as in the series . In the Season 1 episode "Lies, Damn Lies and Statistics" (aired May 10, 2000), quips "Thank you, Funk and Wagnall's" during a briefing after Communications Director provides a statistical insight, using the name to acknowledge sourced expertise in a fast-paced setting.. This usage highlighted Funk & Wagnalls as a for dependable, quick-retrieved facts amid political discourse. Overall, these media portrayals cemented Funk & Wagnalls as a cultural touchstone for mid-20th-century reference publishing, frequently employed in scripts to evoke for analog or comedic reliability in both humorous and serious contexts.

Legacy in Reference Publishing

Funk & Wagnalls pioneered user-friendly reference works by emphasizing current usage in definitions, listing modern meanings before obsolete ones—a descriptive approach that marked an early shift in and influenced competitors like to adopt similar priorities in subsequent editions. This innovation, introduced in their 1893 Standard , focused on practical accessibility for everyday readers, prioritizing conceptual clarity over exhaustive historical . The company's commitment to affordability further democratized knowledge, shaping the 20th-century reference market through innovative sales models like installment purchases in , where customers acquired encyclopedia volumes one or four at a time alongside groceries. This method bypassed expensive door-to-door subscriptions used by rivals such as Britannica and World Book, enabling middle-class households to build comprehensive sets gradually and expanding the reach of beyond elite audiences. Annual yearbooks, produced consistently from onward, ensured ongoing relevance by updating content on global events, , and culture, a practice that sustained user engagement and set standards for dynamic reference materials. In the digital age, Funk & Wagnalls' legacy endures through the EBSCO-hosted Funk & Wagnalls New World Encyclopedia, an online database offering over 25,000 entries with images and biographies tailored for educational accessibility, effectively bridging print-era traditions to contemporary learning environments as of November 2025. While primarily focused on American English lexicography, the company's works contributed to broader reference standards, though their role in international adaptations remains less documented compared to Oxford or Webster traditions. Overall, these elements positioned Funk & Wagnalls as a pivotal force in evolving reference publishing from exclusive volumes to inclusive, adaptable resources.

References

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