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Good Smile Company
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Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo-sumairu-kanpanī; also known as GSC or Good Smile) is a Japanese manufacturer of hobby products such as the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or video games that are currently popular in Japan, China and Western countries, although the company also produces products based on other media properties such as the voice synthesizer software Vocaloid dominantly Hatsune Miku, VTubers[1][2] and various western franchises such as Marvel Cinematic Universe and Masters of the Universe.
Key Information
History
[edit]Good Smile Company was established by Aki Takanori in 2001 as an event management and talent company. Thereafter it began working with Max Factory on hobby related products which soon become the main focus of the company. Good Smile Company is now primarily involved in the planning, production, manufacturing and sales of figures and toys, but also markets accessories and other goods.
Good Smile Company also acts as a distributor for a number of other hobby related companies including Max Factory, FREEing and Phat! Company. The company has a particularly long relationship with Max Factory, and often shares booths and display space with them at events such as Wonder Festival. As of June 2012, Good Smile Company moved from Matsudo, Chiba to the Tokyo Skytree's East Tower, which has become the joint headquarters for them and Max Factory.
'Kahotan's Blog' is a popular blog which introduces both Good Smile Company and related products to the public through the eyes of one of the female staff members. The blog is available in both English and Japanese.
Corporate history
[edit]A summarized history of the company can be found below.[3]
- May 2001 – Good Smile Company established in Matsudo, Chiba.
- January 2002 – Planning of toys, OEM production begins
- September 2004 – First Good Smile Company branded figure is released.
- April 2005 – Distribution of hobby related products begins
- February 2006 – Start of the Nendoroid series.
- January 2008 – Start of the figma series.
- 2010
- March – Work begins on the Black Rock Shooter series.
- August – The Good Smile Cafe is opened.
- 2012
- May – Changed from a Yūgen Gaisha to a Kabushiki Gaisha.
- July – Moved to the Tokyo Skytree East Tower.
Products lines
[edit]Good Smile Company sells a variety of products with a focus on PVC character figurines. Most products are based on the characters of Japanese anime, manga, video games or American movies, video games and comics. Popular series included in companies product line-up include Hatsune Miku, Black Rock Shooter products, Puella Magi Madoka Magica products, as well as characters from Nintendo games. They are most well known for:
Related anime productions
[edit]Good Smile Company has been involved in the following productions as a member of the production committee.
- Penguin Musume (2008)
- CANAAN (2009)
- Demon King Daimao (2010)
- Tantei Opera Milky Holmes Series (2010, 2012)
- Dog Days Series (2011, 2012)
- Hanasaku Iroha (2011)
- Croisée in a Foreign Labyrinth (2011)
- Haganai: I Don't Have Many Friends Series (2011, 2013)
- The Legend of Heroes: Trails in the Sky OVA (2011)
- Plastic Nee-san (2011 - 2012)
- Black Rock Shooter (Noitamina Version, 2012)
- Senki Zesshō Symphogear (2012)
- Berserk: The Golden Age Arc (2012)
- Tari Tari (2012)
- Wooser's Hand-to-Mouth Life (2012)
- Da Capo III (2013)
- Senyū (2013)
- Gargantia on the Verdurous Planet (2013)
- Aiura (2013)
- Saekano: How to Raise a Boring Girlfriend (2015)
- One Punch Man (2015)
Additionally, they were involved in the production and distribution of the Black Rock Shooter film (2010).
Good Smile Racing
[edit]


In 2008, Good Smile Company became the primary sponsor of Studie GLAD Racing, a team which took part in the GT300 race division of the Super GT racing series in a car featuring illustrations of Hatsune Miku. In 2010, Good Smile Racing split from Studie to establish its own independent entry in the series. Good Smile Racing also produces model cars and related goods to support the racing team with sponsors.[3]
The team made its Super GT debut in 2010, featuring drivers Taku Bamba and Masahiro Sasaki in a Porsche 911 GT3, but would find little success early on. The team would prove to be a revalation in its second year of competition, though, winning three out of eight races and taking the 2011 GT300-class title, fielding the new BMW Z4 GT3 and a new driver in Nobuteru Taniguchi alongside Bamba.
They would later win another two GT300-class championships in the 2014 and 2017 seasons with drivers Nobuteru Taniguchi and Tatsuya Kataoka, becoming one of the most successful GT300-class teams in Super GT history.
In 2017, they also made their international GT debut, becoming the first Japanese GT3 team participating in the Spa 24 Hours of Intercontinental GT Challenge. The driver lineup featured former Formula One driver Kamui Kobayashi alongside Taniguchi and Kataoka.
For the 2019 24 Hours of Spa, they partnered with Type-Moon (as Type-Moon Racing), TRIGGER, and German racing team Black Falcon to field three Mercedes-AMG GT GT3 cars with Hatsune Miku, Fate, and Promare liveries.[4] Maro Engel drove the Promare-themed car to pole position and would eventually finish third alongside his teammates, while the Hatsune Miku-themed car would finish third in the Silver class.[5][6]
In 2022, Good Smile Racing made its foray into the United States market, positioned as a clothing and hobby product brand.
Good Smile is also a longtime personal sponsor of former Formula One driver and two-time FIA WEC champion Kamui Kobayashi. The company's logo has been present on Kobayashi's helmet since 2011, and multiple figures bearing his likeness were released during his time in Formula One.
Complete Super GT results
[edit]* Season still in progress.
Anime production business
[edit]In recent years, the company played a large part in bringing together four smaller animation companies (Sanzigen, Trigger, Ordet and LIDEN FILMS) and pooling their talent together as a new holding company named ULTRA SUPER PICTURES. This business is a part of the animation production industry, but focuses not only on the production and development of high quality animation projects, but also the licensing of works, general management and training of new staff in order to create content aimed at a worldwide audience.[7]
Associated companies
[edit]- Max Factory
- Phat! Company
- Good Smile Racing
- Good Smile Logistics & Solutions
- native
- Gift
- MAGES.
- MEM
- Good Smile Shanghai
- HiTUBE
- Ultra Super Pictures
- Orange Rouge
Controversy
[edit]The company's attempt to sue its former executives in 2020 was met with a counter-lawsuit, which notably alleged that Good Smile Company invested in 4chan.[8] This claim was later confirmed in a partnership agreement that was obtained through the Freedom of Information Act, revealing that Good Smile Company invested $2.4 million and acquired a 30% share when Hiroyuki Nishimura purchased 4chan for $8 million in 2015.[9]
External links
[edit]- Official United States Website
- Official European Website
- Official English Website
- Official Nendoroid Website - English Version Archived 2014-02-09 at the Wayback Machine
- Official figma Website (Japanese)
- Official Max Factory Website (Japanese)
- Official Company Blog 'Mikatan Blog' - English Version
- Good Smile Racing
- ULTRA SUPER PICTURES (Japanese)
- Official English Facebook Page
- Official French Facebook Page
- Official United States Twitter Account
References
[edit]- ^ "Nyatasha Nyanners is the First VShojo Nendoroid". Siliconera. 12 December 2021.
- ^ "Gawr Gura and Mori Calliope Among Hololive Vtuber Figures Announced". Siliconera. 3 July 2021.
- ^ a b 会社案内 (in Japanese). Good Smile Company. Retrieved 15 November 2011.
- ^ "「Fate」「プロメア」「初音ミク」デザインのマシンが「スパ24時間」を走る! "グッスマ"が「Black Falcon」のアートディレクションを担当". Car Watch (in Japanese). July 22, 2019. Retrieved July 29, 2019.
- ^ Kilshaw, Jake (26 July 2019). "Engel Pips Vanthoor to 24H Spa Pole". Sportscar365. Retrieved July 30, 2019.
- ^ Kilshaw, Jake (28 July 2019). "GPX Porsche Wins Rain-Affected 24H Spa". Sportscar365. Retrieved July 30, 2019.
- ^ ULTRA SUPER PICTURES Company Overview. 2013-06-05.
- ^ Carpenter, Nicole (September 15, 2021). "Nendoroid toymaker sued by former execs over 'over-sexualized anime figures'". Polygon. Retrieved September 22, 2021.
- ^ Ling, Justin (March 29, 2023). "How a Major Toy Company Kept 4chan Online". WIRED UK. Retrieved April 12, 2023.
Good Smile Company
View on GrokipediaHistory
Founding and Early Operations
Good Smile Company was founded on May 1, 2001, by Takanori Aki in Shinmatsudo, Matsudo City, Chiba Prefecture, Japan, with an initial capital of 3,000,000 Japanese yen.[1][10] The company originated as an event management and talent agency, reflecting Aki's prior experience in the entertainment sector.[11] Takanori Aki, born January 26, 1971, in Sanuki, Kagawa Prefecture, had worked in sales at Konami before transitioning to Banpresto, where he managed talent agencies until their dissolution.[12] Leveraging connections from former Banpresto colleagues, Aki established Good Smile to continue talent-related activities independently.[11] In its early years, the company operated primarily as a talent agency from its Matsudo base, representing voice actors such as Tomokazu Sugita and Mikako Takahashi while producing music videos and organizing events.[11] To generate stable revenue amid the nascent agency's challenges, Good Smile concurrently ran a fishing supply shop.[11] By late 2003, it had expanded modestly with the launch of an accessory division called "dicokick" and relocated within Matsudo to the Maynard Building, signaling initial growth in non-entertainment ventures.[10] These operations laid the groundwork for diversification, though hobby products remained outside the core focus until subsequent collaborations.[11]Entry into Hobby Products
Good Smile Company, founded in May 2001 by Takanori Aki as an event management and talent agency in Matsudo, Chiba, initially marketed voice actors and idols but discontinued those operations in January 2002 due to lack of success.[13] The company then pivoted to the hobby products industry by partnering with Max Factory, led by Max Watanabe, to assist in figure production and distribution.[13] [4] This entry marked Good Smile's initial foray into manufacturing and marketing collectible figures, beginning with soft vinyl (sofubi) products under the "Yuru Sofubi" line, including the AVP Celtic Predator figurine.[13] These early efforts focused on affordable, poseable hobby items tied to anime, games, and pop culture, leveraging Aki's prior experience at Banpresto in prize figures.[13] By collaborating closely with Max Factory, Good Smile handled planning, sales, and global outreach for hobby goods, establishing a foundation in the Japanese otaku market before expanding branded releases.[1] [4] The shift to hobby products aligned with the company's mission to support creators and innovate in figure design, transitioning from service-based operations to product development amid growing demand for high-quality anime merchandise in the early 2000s.[1] This period laid groundwork for later lines like Nendoroid, introduced in 2006, by building expertise in articulation, sculpting, and market distribution.[13]Growth and Key Milestones
The introduction of the Nendoroid series in 2006 marked a pivotal milestone in Good Smile Company's expansion, as these compact, chibi-style posable figures with interchangeable parts appealed to a broad collector base and spurred demand for anime and game merchandise.[14] The line's first release, Nendoroid Neko Arc from the visual novel Tsukihime, set the foundation for subsequent growth, with over 1,200 figures produced by the early 2020s.[15] This success enabled the company to scale production and distribution, transitioning from niche hobby sales to a dominant position in the figure industry.[1] In 2008, Good Smile Company launched the figma series in partnership with Max Factory, introducing highly articulated action figures suitable for dynamic posing, which complemented Nendoroids and diversified its portfolio to include more realistic scale models.[16] That same year, the company entered the motorsports sector by establishing Good Smile Racing as a sponsor in Japan's Super GT series, evolving into a full team by 2010 with liveries featuring characters like Hatsune Miku to promote brand visibility.[17] These initiatives drove revenue growth, with the firm achieving over 200 million Japanese yen per employee, reflecting efficient operations and strong market penetration.[18] International expansion accelerated in the 2010s through subsidiaries like Good Smile US and operations in China, enabling direct global sales and adaptation to regional pop culture demands.[1] The company's 20th anniversary in 2021 highlighted its evolution from an event management firm to a multifaceted enterprise, while the Nendoroid line's 20th anniversary in 2025 underscored sustained innovation.[19][20] In July 2025, acquisition of capsule toy manufacturer Toys Cabin expanded into the gashapon segment, broadening revenue streams beyond traditional figures.[21]Core Products and Innovations
Nendoroid Line
The Nendoroid line is Good Smile Company's flagship series of chibi-style, posable plastic figures, typically measuring around 10 cm in height and depicting characters from anime, manga, video games, and other media.[22] Each figure is constructed from ABS and PVC materials, featuring articulated joints for dynamic posing, multiple interchangeable face plates to convey different expressions, and a variety of swappable accessories and body parts for recreating specific scenes or custom displays.[23] This modular design emphasizes collectibility and playability, distinguishing Nendoroids from static scale figures.[14] The series debuted in 2006, with initial releases including prototype-like figures such as the Nendoroid Neco, marking Good Smile Company's entry into the detailed hobby figure market beyond its earlier scale models.[24] Early production emphasized compact, palm-sized forms suitable for display in limited spaces, evolving from the company's prior experience in mail-order figures.[14] By July 2010, the line had surpassed 100 distinct releases, and in May 2013, it reached its 300th base product, reflecting rapid expansion driven by licensing agreements with popular franchises like Hatsune Miku and Touhou Project.[15] Nendoroids achieved commercial success early, with cumulative sales exceeding 1 million units by March 2009, fueled by their affordability—typically priced between ¥3,000 and ¥7,000—and appeal to both casual collectors and dedicated enthusiasts.[15] The series has since proliferated to over 2,000 characters and variants, including sub-lines like Nendoroid More for additional parts and Nendoroid Dolls for fabric-clothed versions, with ongoing releases tied to current media trends.[23] As of 2025, milestones include the 100th Hatsune Miku Nendoroid variant, underscoring the line's dominance in vocaloid and anime merchandising.[25] This growth has positioned Nendoroids as a core revenue driver for Good Smile Company, sustaining international distribution through subsidiaries and e-commerce.[23]Figma and Action Figures
The figma series, produced by Max Factory and distributed worldwide by Good Smile Company, comprises articulated action figures that prioritize both extensive posability and the detailed sculpting typical of static PVC statues. Launched in February 2008 with the release of the first standard edition figure, figma Yuki Nagato from The Melancholy of Haruhi Suzumiya, the line was developed to offer collectors a new standard in character representation from anime, manga, video games, and select other media.[26] Figures in the series generally stand about 14 cm tall in non-scale proportions, featuring smooth yet durable joints engineered for stability during complex poses, often exceeding 30 articulation points per model.[27] Key design elements include interchangeable facial expressions, multiple hand parts, and character-specific accessories, enabling customization to replicate iconic scenes or dynamic actions from source material. For instance, early releases like figma Hatsune Miku (released September 2008) included microphone stands and effect parts to evoke her virtual idol performances.[28] Subsequent expansions have incorporated plain torso bodies for original character creation, such as the figma Female Body series, allowing users to mix and match parts across figures.[27] This modular approach distinguishes figma from less articulated scale figures, emphasizing replayability and display versatility. Good Smile Company's figma line has grown to encompass hundreds of releases by 2025, spanning franchises like Fate, Dragon Ball, and Western adaptations such as The Witcher (e.g., figma Geralt) and The Legend of Zelda.[29] Pricing typically ranges from $60 to $100 USD per figure, reflecting premium materials like PVC and ABS for durability and paint finish quality.[30] While the series competes with lines like Kaiyodo's Revoltech in posability, figma's focus on aesthetic fidelity to character designs—avoiding exaggerated deformations—has sustained its appeal among hobbyists seeking realistic proportions over stylized chibi forms.[27] Good Smile has supplemented figma with other action-oriented products, such as the semi-posable POP UP PARADE line at 17-18 cm scale, but figma remains the flagship for fully articulated, non-deformed figures.[30]Scale Figures and Accessories
Good Smile Company manufactures scale figures as static, non-articulated PVC statues that replicate anime, manga, and video game characters in realistic proportions, typically in scales ranging from 1/4 to 1/12, with 1/7 and 1/8 being the most common for their balance of detail and affordability.[31] These figures emphasize intricate sculpting, hand-painted finishes, and faithful adherence to source material designs, often standing 20-30 cm tall depending on scale, and are produced under licenses from series such as Jujutsu Kaisen, Azur Lane, and Hatsune Miku Vocaloid projects.[32] Unlike the company's posable Figma line, scale figures prioritize display aesthetics over articulation, appealing to collectors seeking permanent shelf pieces with premium production values.[33] The company's entry into scale figures dates to its early hobby product phase, with one of the first releases being a 1/8 scale static model of Asakura Yume from the Da Capo visual novel series, launched in September 2004 as a collaboration with Max Factory.[34] By the late 2000s, scale figures had become a core offering, expanding through partnerships like Good Smile Arts Shanghai for titles including Azur Lane: Owari (Light Equipment Ver.) in 1/7 scale, released around 2023.[35] Notable examples include the Jujutsu Kaisen 1/7 scale set of Satoru Gojo and Suguru Geto in Tokyo Jujutsu High School variants, priced at approximately $228 USD and featuring detailed uniform sculpts and interchangeable facial expressions where applicable.[31] Production volumes vary, with limited editions tied to events or anniversaries, such as Hatsune Miku racing-themed 1/7 scales linked to Good Smile Racing activities, ensuring exclusivity through pre-order systems on platforms like the official Good Smile online store.[29] Accessories for scale figures include dedicated display bases, interchangeable parts like weapons or facial plates, and environmental diorama elements designed to enhance posing and thematic immersion, often sold separately or bundled with premium editions.[36] These items, such as transparent stands or series-specific props, support modular customization while maintaining compatibility across scales, with examples including mecha vehicle add-ons from lines like Gundam collaborations or Vocaloid stage accessories.[29] Good Smile emphasizes quality control in accessory molding, using ABS and PVC materials to match figure durability, and frequently releases them alongside core scales to extend collector value, as seen in sets for Blue Archive characters like Kazusa in 1/7 scale with optional equipment variants priced around ¥22,000 JPY.[37] This accessory ecosystem differentiates the line by enabling scene recreation without compromising the static integrity of the primary figures.[38]Business Expansions
Anime and Media Productions
Good Smile Company has diversified into anime production as part of its broader content creation strategy, aiming to foster synergies between media content and merchandise sales such as figures and accessories. This expansion includes planning, production, and funding of anime series, OVAs, and films, often through participation in production committees that handle financing, licensing, and promotion. The company's involvement typically supports popular franchises to enhance brand visibility and drive related product demand.[1][39] A key entity in this venture is the subsidiary Good Smile Film, Inc., established around 2017 to specialize in animation planning, production, and promotional activities. Good Smile Film has credited roles in projects such as Adachi and Shimamura (TV, 2020), Black Fox (movie, 2019), Chillin' in My 30s after Getting Fired from the Demon King's Army (TV, 2022), and The Demon Girl Next Door series. Earlier company-wide efforts trace back to 2008 with titles like Penguin Musume Heart (ONA) and extend to co-productions including CANAAN (TV, 2009) and Demon King Daimao (TV, 2010).[40][41][11] Good Smile Company frequently serves as a production committee member for high-profile series, contributing financial backing and merchandising tie-ins. Examples include the BanG Dream! franchise (multiple TV seasons and films from 2017 onward), One Punch Man (TV seasons and OVAs, 2015–2019), The Rising of the Shield Hero (TV seasons, 2019–2023), Little Witch Academia (TV, 2017), and Golden Kamuy (TV seasons, 2018–2020). These involvements span genres like action, fantasy, and music, with over 80 titles featuring the company's production credits or cooperation. Such participation reflects a business model prioritizing IP development for downstream revenue in hobby products, rather than primary animation studio roles.[39] In addition to television and OVAs, the company supports media ventures like puppet animation through advisory roles, as in the Thunderbolt Fantasy series (2016–present), providing modeling expertise derived from its figure manufacturing capabilities. Game development ties into media efforts, though anime remains the focus for narrative content production. This segment of operations aligns with Good Smile's mission to propagate Japanese pop culture globally via integrated content and merchandise ecosystems.[39][1]Motorsports Involvement
Good Smile Company initiated its motorsports involvement in 2008 through the Hatsune Miku GT Project, entering Japan's premier SUPER GT series in the GT300 class.[42] The effort began as a title sponsorship for the Studie GLAD Racing team, featuring a BMW Z4 with Hatsune Miku-themed itasha livery to promote the company's anime and Vocaloid merchandise.[43] This marked the debut of "Racing Miku," a motorsport variant of the Hatsune Miku character designed as the project's official mascot.[44] By 2009, the sponsorship evolved into the dedicated Goodsmile Racing team, competing independently with vehicles such as the Lamborghini Murciélago GT3 and later Mercedes-AMG models.[17] The team has participated in over 100 SUPER GT races as of 2021, achieving two championships in the GT300 class and emphasizing fan engagement through character-branded cars that blend otaku culture with professional racing.[43][45] Beyond SUPER GT, Good Smile Racing has expanded to international endurance events, including the 24 Hours of Spa and Suzuka 1000km, often in partnership with Team UKYO starting in recent seasons.[46] These activities serve as a marketing extension of the company's core hobby products, with Racing Miku illustrations updated annually by fan-voted artists to drive merchandise sales like scale figures and apparel.[47] The involvement leverages the visual appeal of wrapped race cars to enhance brand visibility among anime enthusiasts and motorsports audiences.[48]Good Smile Racing Activities
Good Smile Racing, founded in 2008, functions as the motorsports division of Good Smile Company, primarily competing in the GT300 class of Japan's Super GT championship.[42] The team spearheads the Hatsune Miku GT Project, which adorns its race cars with custom liveries featuring the Vocaloid software character Hatsune Miku, including annual iterations of the Racing Miku mascot introduced in 2010.[44] Initial involvement in motorsports predated full team operations, with sponsorship of the 2007 Rally Japan event in the World Rally Championship.[17] Debuting in Super GT with a BMW Z4 GT3 equipped with a 5-liter V8 engine, the team transitioned to Mercedes-AMG GT3 machinery in later seasons and partnered with Team UKYO, led by former Formula 1 driver Ukyo Katayama, to enhance operational capabilities.[43][45] Notable drivers have included Nobuteru Taniguchi, a veteran with extensive GT experience, and Tatsuya Kataoka, who continue to pilot the cars into 2025.[42] The partnership has yielded three GT300 drivers' championships in 2011, 2014, and 2017, alongside two teams' championships and numerous individual race victories, such as the 2011 season's three wins out of eight rounds.[42][43][45] Beyond Super GT, Good Smile Racing extends activities to endurance events, including the CrowdStrike 24 Hours of Spa-Francorchamps in Belgium and the Suzuka 10 Hours in Japan, with announcements for participation in these races as recently as December 2024.[49][46] A distinctive fan-engagement model features a personal sponsorship system, enabling supporters to contribute modest amounts for inclusion of their names or messages on the vehicles, fostering community involvement in the project's operations.[50] The team marked its 100th Super GT race in 2021, underscoring sustained commitment to the series.[43] In 2025, Good Smile Racing continues in Super GT's GT300 class with the Mercedes-AMG GT3, maintaining the Hatsune Miku theme under the GOODSMILE RACING & TeamUKYO banner, owned by Good Smile Company CEO Takanori Aki.[42] Activities emphasize itasha-style vehicle wrapping with character graphics, aligning with the company's expertise in hobby products and promoting cross-media synergy between figures, media, and live racing events.[47]Corporate Structure and Partnerships
Subsidiaries
Good Smile Company operates several subsidiaries focused on logistics, product development, media production, and international distribution. Key Japanese subsidiaries include MAX FACTORY, INC., which specializes in the design and manufacture of action figures such as the figma line, established through a partnership that integrated it into the group's operations for enhanced hobby product innovation.[1] GOOD SMILE FILM, INC. handles film and anime production, supporting the company's expansions into media content creation tied to its figure licensing.[1] GOODSMILE Logistics & Solutions provides supply chain and warehousing support essential for global figure distribution.[1] Internationally, subsidiaries facilitate market expansion and localized operations. GOODSMILE SHANGHAI, LTD. and GOODSMILE ARTS SHANGHAI, LTD. manage production, sales, and creative services in China, capitalizing on regional demand for anime merchandise.[1] In the United States, Ultra Tokyo Connection, LLC. oversees wholesale distribution, while GOOD SMILE CONNECT, LLC. supports e-commerce and community engagement platforms.[1] European operations are led by GOOD SMILE EUROPE LTD., handling retail and logistics across the continent, with similar entities in Hong Kong, Taiwan, South Korea, and the Philippines for targeted regional sales.[1]| Subsidiary | Location | Primary Function |
|---|---|---|
| MAX FACTORY, INC. | Japan | Figure and model production (e.g., figma series)[1] |
| GOOD SMILE FILM, INC. | Japan | Film and anime production[1] |
| GOODSMILE Logistics & Solutions | Japan | Logistics and supply chain management[1] |
| GOODSMILE SHANGHAI, LTD. | China | Operations and sales[1] |
| GOOD SMILE EUROPE LTD. | Europe | Retail and distribution[1] |
| Ultra Tokyo Connection, LLC. | United States | Wholesale distribution[1] |
