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Interstate Batteries
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Interstate Batteries
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Interstate Battery System of America, Inc., a.k.a. Interstate Batteries, is a US privately owned battery marketing and distribution company. It markets automotive batteries manufactured by Brookfield Business Partners, Exide Technologies, and others through independent distributors. The company is headquartered in Dallas, Texas,[2][3] and it also markets marine/RV, mobility, motorcycle, lawn and garden, and other lines of batteries in the starting, lighting and ignition (SLI) markets. Interstate Batteries operates a distributor network that supplies batteries to over 200,000 dealers.[4] They also have distributors in Bermuda, Bolivia, Canada, Costa Rica, the Dominican Republic, Guatemala, Guyana, Haiti, Honduras, Nicaragua and Panama. Additionally, they operate over 200 corporate and franchise owned retail stores.[5]

Key Information

History

[edit]

In the spring of 1950, John Searcy began selling and delivering car batteries to wholesalers in the Dallas/Fort Worth area from the back of his red Studebaker pickup truck.[6] After two years, Searcy founded his new company, naming it Interstate Battery System after the new interstate highway system being built across the U.S.[1][5]

In 1978, John Searcy retired and left the company under the leadership of President and Chairman Norm Miller. Norm Miller continued the company's expansion so that by the 1980s Interstate Battery had distributorships in all 50 US states and Canada. During that time they also created the Interstate Batteries Great American Race, which for 13 years took vintage car owners and their vehicles on a two-week, cross-country rally. This led to other marketing schemes such as advertising on the Paul Harvey news radio show, running national TV commercials, and sponsoring champion.[1]

In 1990, Norm's brother Tommy Miller became Interstate Battery's president and CEO while Norm remained chairman of the board.[7] As a result, Interstate Battery became heavily involved in NASCAR. Interstate Battery became title sponsor of coach Joe Gibbs' new Winston Cup team in 1992[7] which eventually won the Winston Cup Championship in 2000.[1] In March 2004, Carlos Sepulveda became president and CEO[8] and went on to lead the company for almost a decade until leaving in 2013 to join Triumph Bancorp Group.

Interstate Batteries has partnered with Universal Technical Institute (UTI) since 2018 to supply batteries exclusively for UTI’s training programs in automotive, diesel, and marine technology. This partnership ensures that students receive hands-on experience with leading industry equipment.[9]

Since 2016, Interstate Batteries has recycled around 3.08 billion pounds of lead, keeping over 77 million car batteries out of landfills. This significant environmental effort is supported by Interstate's recycling team and its extensive network of distributors across North America. These distributors collect used batteries from dealers, ensuring they are recycled responsibly.[10]

Norm Miller's son Scott became president and CEO in 2013.[1] In February 2023, the company announced Lain Hancock as the new CEO and Scott as Executive Chairman of the Board.[11]

Motorsports

[edit]
The Joe Gibbs Racing No. 18 Toyota Camry, sponsored by Interstate Batteries.

Interstate Batteries currently sponsors NASCAR drivers Christopher Bell and Ty Gibbs, and the Joe Gibbs Racing team. Other notable drivers include Kyle Busch, Bobby Labonte, Dale Jarrett, Matt Kenseth (as standby driver in 1999 at Darlington and as main driver in 2017 at Daytona the Clash race), and J. J. Yeley. In 2010, the company began sponsoring NHRA Pro Stock driver Mike Edwards.

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Interstate Batteries

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Interstate Batteries is a privately held American company specializing in the marketing, distribution, and recycling of batteries for automotive, marine, , , portable power, and industrial applications. Founded in by John Searcy in , , as a wholesale distributor shipping batteries to , , and , it has grown into one of the largest battery networks in through a system of independent distributors and retail franchises. The company operates via a network of over 300 independent distributors and approximately 200 Interstate All Battery Center retail locations across the , , and other international markets, emphasizing "outrageously dependable" products and services backed by a nationwide . Key milestones include the introduction of its iconic shield logo in , reaching one million batteries sold annually by , international expansion into in 1989, and the establishment of a program in 2007 that has recycled over 10 billion pounds of lead by 2019. In 2021, Interstate Batteries marked the sale of its 500 millionth battery, with 19 million units sold that year alone, underscoring its position as a leader in the industry. Under the leadership of President and CEO Lain Hancock since 2023, Executive Chairman Scott Miller, and Chairman Emeritus Norm Miller, the company maintains a mission-driven culture rooted in values such as love, servant's heart, excellence, courage, community, joy, and integrity, while prioritizing employee well-being, community involvement, and environmental responsibility through initiatives like chaplaincy services and annual events supporting charities.

Company Overview

Profile and Operations

Interstate Batteries is a privately held battery and distribution company founded in 1952 and headquartered in , . The company is primarily owned by the Miller family, which has controlled it since the late 1970s, with operations supported by private debt financing. It employs approximately 1,700 corporate staff and generates annual revenue of about $1.9 billion, as reported for 2022. Interstate Batteries operates as a distributor rather than a manufacturer, sourcing its batteries from leading global partners such as Clarios, a of . The company's leadership includes Lain Hancock, who has served as President and Chief Executive Officer since February 2023, Scott Miller as Executive Chairman of the Board, and Norm Miller as Chairman Emeritus. These executives oversee a structure focused on efficient distribution and dealer support, emphasizing integrity and customer service in the automotive and power solutions sectors. Interstate Batteries maintains a robust operational footprint across the United States, Canada, and international markets through an extensive dealer network. It powers its business via a distributor system comprising 300 wholesale warehouses that supply more than 150,000 dealers worldwide, alongside 200 Interstate All Battery Center franchise stores. This network enables the company to deliver batteries and related services to automotive repair shops, retailers, and consumers globally, establishing it as a key player in the replacement battery industry.

Products and Services

Interstate Batteries primarily offers a diverse range of lead-acid and -based batteries designed for starting, , and ignition (SLI) applications, as well as deep-cycle needs across automotive, commercial, marine, recreational, powersports, and mobility sectors. These products emphasize reliability, with options in flooded lead-acid, absorbed glass mat (AGM), enhanced flooded battery (EFB), and technologies to suit varying performance requirements and environmental conditions. All batteries are backed by a nationwide , providing up to 36 months of prorated coverage depending on the model, ensuring worry-free replacement through authorized dealers. The company's automotive SLI batteries cater to cars, trucks, and SUVs, featuring specialized lines for different demands. The MTZ AGM series delivers high vibration resistance and extended cycle life for demanding vehicles with elevated electrical loads. The MTX line includes AGM and EFB variants optimized for long life and premium performance in standard to heavy-duty applications. For colder climates, the MTP series provides superior cranking power with a 30-month free replacement period, while the MT batteries offer classic reliability under a 24-month free replacement warranty. The value-oriented M Line ensures ample starting power for everyday vehicles, supported by an 18-month free replacement. Commercial truck batteries extend these technologies for heavy-duty fleets, focusing on durability in rigorous transport conditions. For marine and RV applications, Interstate provides deep-cycle batteries to power accessories like trolling , lights, and appliances during extended use. The EFB series excels in vibration-heavy boating environments, offering robust deep-cycle performance for marine setups. SRM deep-cycle batteries, available in sealed recombinant designs, deliver consistent power for RV comforts such as cooking and lighting, whether the engine is running or not. options provide lightweight, fast-charging alternatives with maintenance-free operation, ideal for off-grid and recreation vehicle adventures. Powersports and specialty batteries support motorcycles, ATVs, golf carts, lawn mowers, and garden equipment, with AGM and conventional flooded options for quick starts and reliable runtime. Factory-activated AGM variants are sealed and spill-proof, mountable in any position for versatile powersports use. Mobility batteries, tailored for wheelchairs, scooters, and medical devices, prioritize longevity and consistent power delivery to enhance user independence. Complementary services include free battery testing at Interstate All Battery Centers to assess charge and health, professional installation support by trained dealers, and a robust program that processes over 27 million batteries annually to promote environmental responsibility. These services are accessible nationwide through the dealer network.

History

Founding and Early Years

In the spring of 1950, John Searcy began selling and delivering car batteries to wholesalers in the -Fort Worth area from the back of his red , laying the groundwork for what would become a major battery distribution enterprise. Two years later, in 1952, Searcy formally founded Interstate Battery System in , , initially focusing on shipping automotive batteries to accounts across , , and . This bootstrapped operation emphasized direct deliveries and consignment sales, reflecting Searcy's belief in building trust through reliable service and quality products. The company's name, Interstate Battery System, was inspired by the emerging U.S. , symbolizing its vision for efficient, nationwide distribution of batteries along expanding road networks. By the mid-1950s, operations had solidified into a regional wholesale model, concentrating on automotive batteries while prioritizing partnerships with professional installers and retailers to ensure consistent availability and support. Early growth was driven by a commitment to high standards, including rigorous quality testing and prompt delivery, which helped establish Interstate as a dependable supplier in the Southwest. Throughout the and into the , Interstate navigated initial challenges of limited by maintaining a lean, delivery-focused approach, gradually expanding its reach within the region without significant external funding. A key branding update occurred in 1963, when the company dropped the "A" from its original IBSA and introduced the IBS Interstate Battery shield logo, reinforcing its identity amid growing competition. By , these efforts culminated in a milestone of selling 1 million batteries in a single year, a testament to the company's foundational emphasis on service and reliability that had propelled its early success.

Expansion and Leadership Transitions

In 1978, following the retirement of founder John Searcy, Norm Miller assumed the roles of President and Chairman of the Board at Interstate Batteries, marking a pivotal shift toward aggressive national expansion. Under Miller's leadership, the company rapidly scaled its operations, establishing distributorships across all 50 U.S. states and extending into Canada by the late 1980s, solidifying its position as a continent-wide battery distributor. This growth phase transformed Interstate from a regional player into a national powerhouse, with a focus on building a robust wholesale network to support increasing demand for automotive replacement batteries. By 1990, , Norm's brother, took over as President and CEO, with Norm remaining as Chairman, steering the company toward further distributor network expansion and operational efficiency. During his tenure into the early , Interstate emphasized strengthening its dealer relationships and diversifying product offerings, including the introduction of powersports batteries in the 1990s and marine/RV deep-cycle lines to meet recreational vehicle needs. These efforts contributed to sustained growth in the wholesale distribution model, laying the groundwork for broader . From 2004 to 2013, Carlos Sepulveda served as President and CEO, prioritizing international outreach and strategic partnerships to enhance global presence and sales volume. Under his guidance, Interstate expanded its international footprint beyond , including new distributorships in regions like , while fostering collaborations that boosted annual unit sales from 12 million to 17 million. This period also saw the launch of specialty product lines, such as advanced AGM batteries for marine and RV applications in the 2000s, broadening the company's portfolio beyond traditional automotive uses. In 2013, Scott Miller, son of Norm Miller, became President and CEO, with Norm transitioning to focus on his Chairman role, ensuring continuity in the family-led private ownership structure. Scott's leadership emphasized innovation and network resilience, culminating in key milestones like the 2018 partnership with (UTI) to supply batteries and testing equipment for automotive and diesel technician training programs across UTI campuses. This partnership was renewed in 2024 for five additional years. As of 2025, the dealer network serves more than 150,000 retail locations worldwide, reflecting decades of strategic scaling. In 2023, Lain Hancock was appointed President and CEO effective May 1, succeeding Scott Miller who became Executive Chairman, maintaining the company's family-influenced private ownership model amid ongoing expansion. Hancock, promoted from , brought expertise from prior roles at to continue driving distributor growth and product innovation in a competitive aftermarket landscape.

Business Operations

Distribution and Dealer Network

Interstate Batteries employs a wholesale distribution model centered on independent, distributor-owned warehouses that form the backbone of its operations. This network comprises 300 such warehouses primarily across , enabling the supply of batteries and related products to over 150,000 independent dealers serving repair businesses and parts stores worldwide. This structure allows distributors to manage local inventory and logistics, fostering strong relationships with end-users while leveraging the company's national scale for competitive pricing and availability. Complementing the wholesale system, Interstate All Battery Center franchises operate as retail outlets, with more than 200 locations offering direct sales, professional installation, and battery services tailored to consumer and commercial needs. Launched in 1998 to address the rising demand for portable power solutions, these centers stock a wide range of batteries beyond automotive applications, including those for electronics, medical devices, and industrial uses. The franchises emphasize personalized service, such as on-site testing and recycling, to build customer loyalty in local markets. The company's international footprint extends through dealers in and select Latin American markets, including , , and , supported by a directory that facilitates cross-border operations. Logistics prioritize just-in-time delivery to minimize inventory holding costs and ensure batteries remain fresh and performant upon arrival at dealer locations. To bolster this network, Interstate offers robust dealer support, including technical training programs via ProClinic webinars, co-branded marketing materials, and digital inventory management systems that optimize stock levels based on regional demand trends. Recent strategic expansions have further strengthened the dealer ecosystem. In 2017, Interstate announced an exclusive partnership with to distribute its batteries across more than 5,000 U.S. and international locations, aiming to enhance accessibility through integrated retail channels, though the agreement was ultimately discontinued in 2018. More enduringly, a 2025 agreement positions Interstate as the preferred battery supplier for , integrating its products and services into over 900 nationwide stores to support broader automotive offerings like free testing and installation. This collaboration expands reach into service-oriented retail while aligning with Interstate's focus on reliable, high-performance power solutions.

Manufacturing and Supply Chain

Interstate Batteries operates as a battery marketing and distribution rather than a manufacturer, sourcing its products from third-party producers to meet diverse market needs. The 's automotive batteries are primarily manufactured by Clarios, a subsidiary of , along with Technologies and other specialized suppliers. This model allows Interstate to focus on branding, , and distribution while leveraging the expertise of established partners. The emphasizes of key components for lead-acid, absorbed (AGM), enhanced flooded battery (EFB), and lithium-ion technologies, with a strong focus on rigorous processes to verify performance, , and . Interstate conducts incoming inspections, testing protocols, and ongoing audits to maintain consistency across product lines. This approach supports the company's nationwide program, which allows customers to redeem claims at any authorized location regardless of purchase site, ensuring seamless fulfillment through its distributor network. Logistics are managed through a centralized warehousing facility in , —the company's headquarters—with a network of regional fulfillment centers designed for efficient inventory management and rapid deployment. For instance, a new 151,000-square-foot facility in , developed in partnership with Neyer Properties, serves as one of eight such hubs to optimize distribution. This infrastructure enables timely transport to over 300 independent wholesale distributors across the , , and , minimizing delivery times and supporting just-in-time inventory for dealers. Interstate Batteries fosters strategic partnerships with manufacturers to co-develop custom product lines, such as the MTZ AGM series tailored for high-demand automotive applications, while adhering to industry standards like those set by the Battery Council International for safety, vibration resistance, and cycle life. To mitigate post-2020 supply disruptions caused by global events, the company has diversified its supplier portfolio and collaborated with logistics experts like Kenco Group, implementing a modern fulfillment network that enhances operational resilience and reduces lead times.

Marketing and Sponsorships

Motorsports Involvement

Interstate Batteries has maintained a prominent presence in motorsports since 1992, primarily through its foundational sponsorship of (JGR) in the . As the team's inaugural sponsor, the company provided crucial backing that enabled JGR's launch, marking the beginning of one of the longest-running partnerships in history. This alliance has spanned over three decades, with Interstate Batteries serving as the official battery supplier and primary sponsor for multiple JGR entries across various seasons. The sponsorship has supported several notable drivers and achievements within JGR. Early involvement included backing in the team's 1992 debut season and , who clinched the 2000 championship while driving the Interstate Batteries-sponsored No. 18 Chevrolet. From 2008 to 2021, the company primarily sponsored on the No. 18 , contributing to numerous victories during that period. In 2025, Interstate Batteries extended its multi-year agreement with JGR, designating primary sponsorship for Christopher Bell's No. 20 in four races and ' No. 54 in one race, continuing the tradition of high-profile visibility. Beyond NASCAR, Interstate Batteries entered drag racing in 2010 by sponsoring NHRA Pro Stock driver Mike Edwards, emphasizing visibility in the high-performance segment of motorsports. This partnership featured the company's branding on Edwards' , aligning with events across the NHRA Full Drag Racing Series and highlighting reliability in extreme conditions. The company's motorsports engagements have driven significant marketing impact through prominent branding on race vehicles, driver apparel, and team assets, fostering recognition among automotive enthusiasts. A key example was the 2017 O'Reilly Auto Parts 500 at , where Interstate Batteries celebrated its 65th anniversary with enhanced on-site activations and sponsorship visibility at its hometown track. Strategically, these initiatives reinforce the brand's "outrageously dependable" slogan by associating it with the durability required in competitive racing, targeting consumers who value performance in vehicles without quantifying specific budgets or returns.

Partnerships and Branding

Interstate Batteries has built its brand identity around reliability and dependability, encapsulated in its trademarked slogan "Outrageously Dependable®," registered in 2008. This emphasis underscores the company's commitment to delivering batteries that perform consistently under demanding conditions, positioning it as a trusted partner for automotive professionals. The brand's focus on reliability has resonated strongly with technicians, who have rated Interstate Batteries as their top choice for automotive batteries in industry surveys assessing product longevity and charge retention. Key corporate partnerships have bolstered Interstate Batteries' market presence and educational outreach. In 2018, the company collaborated with Universal Technical Institute (UTI) to supply batteries and testers exclusively for UTI's automotive and diesel training programs across its campuses, equipping students with hands-on experience using industry-standard equipment; this alliance was renewed in 2024 for an additional five years. A strategic partnership with Advance Auto Parts was announced in 2017, designating Interstate as the exclusive battery brand for its stores, though the agreement was terminated in 2018. More recently, in September 2025, Interstate Batteries became the preferred battery partner for Pep Boys, enhancing power solutions at its U.S. service centers starting that fall to offer customers greater reliability and choice. Marketing campaigns for Interstate Batteries target professional technicians through a mix of digital, retail, and efforts, emphasizing power reliability for critical applications. In 2024, the company appointed January Digital as its of record to develop full-funnel strategies across commercial and retail channels, including targeted online promotions. initiatives, such as the "Mr. Dependable" character-driven series launched in 2025, highlight battery performance in everyday scenarios, with content distributed on platforms like , , and to engage audiences on the importance of dependable power. The evolution of Interstate Batteries' advertising reflects its growth from a regional wholesaler to a national brand. In the , as a distributor-focused operation, relied on local and promotional materials to build awareness among wholesalers and repair shops. By the early 1980s, the company expanded into broader media with its first radio campaign on the show in 1982, followed by the debut national TV commercial "Start" in 1985. Today, advertising includes high-profile national TV spots, often aligned with motorsports sponsorships to reinforce branding, as seen in the 2025 Daytona 500-timed campaign featuring the "Outrageously Dependable" message across TV, online video, and social platforms.

Sustainability and Community Engagement

Environmental Initiatives

Interstate Batteries has implemented the Green Standard, a closed-loop process for batteries introduced in 2013, which ensures the safe collection, transportation, and reclamation of materials to minimize environmental impact. This program emphasizes end-of-life management, allowing recycled lead and other components to be reused in new battery production, thereby reducing the demand for virgin materials. As of 2019, the company had recycled 3.08 billion pounds of lead since 2016 through this initiative, and it continues to recycle over 1 billion pounds annually, exceeding U.S. Agency (EPA) guidelines for handling and keeping millions of batteries out of landfills. As of 2020, the company had recycled a cumulative 11 billion pounds of lead overall. The company's recycling efforts extend to free drop-off services at over 200 All Battery Centers nationwide, where customers can dispose of lead-acid, -ion, and other battery types without cost for small quantities. Interstate Batteries partners with national recycling facilities to process various chemistries, including and alkaline batteries, ensuring comprehensive coverage beyond automotive applications. These programs handle more than 27 million batteries annually, with the company purchasing scrap batteries in bulk (starting at 1,000 pounds) to support eco-friendly disposal and material recovery. Looking toward 2025, Interstate Batteries continues to prioritize reducing its by expanding scrap battery acquisition and enhancing disposal practices, aligning with broader targets in the . The Green Standard adheres to rigorous environmental, safety, and certifications, with annual statistics publicly tracked to promote transparency and . Additionally, the company supports innovations in sustainable sourcing by collaborating with partners to minimize throughout the battery lifecycle, fostering reduced environmental strain from production to .

Social and Community Programs

Interstate Batteries supports educational initiatives through its long-standing partnership with (UTI), serving as the exclusive provider of batteries and testing equipment for automotive, diesel, and marine technician training programs since 2018. This collaboration, renewed for five years in 2024, equips students at UTI's campuses with hands-on experience using Interstate products, contributing to the training of over 275,000 graduates in the industry. Additionally, the company engages in philanthropy by supporting local Dallas-Fort Worth charities through its Chaplain's Group, which organizes efforts such as feeding the homeless via the Union Gospel Mission Dallas and empowering women facing unexpected pregnancies through Thrive Women’s Clinic. These initiatives reflect Interstate's commitment to addressing immediate community needs in its home region. The company's employee programs emphasize a of , enrichment, and team-building, guided by core values including , Servant's Heart, Excellence, , , and . Team members participate in annual events like , featuring company-wide addresses and awards, and the Battery Bowl, a field day with competitive games that culminates in a charity donation from the CEO. The Chaplain's Group further enriches employee life by offering spiritual support, inspirational lunch speakers, and opportunities for , fostering a flexible work environment that balances professional growth with emotional and spiritual well-being. Community engagement extends to non-motorsports sponsorships, such as supporting recycling drives at local All Battery Centers, which tie into broader environmental awareness while promoting community participation. Interstate also donates batteries and resources to underserved areas, including adaptive vehicle modifications for wounded veterans through its partnership with Semper Fi & America's Fund, which provided $4 million in grants in 2022 to enhance mobility for service members and their families. In November 2025, Interstate Batteries partnered with Semper Fi & America's Fund to host a "Motorsports " event at , providing nearly 20 veterans with track experiences to support their well-being. Other efforts include mentoring at-risk youth and delivering meals to home-bound individuals, organized through the Chaplain's Group. Under recent , Interstate Batteries has advanced diversity and inclusion by cultivating an inclusive that welcomes individuals from all backgrounds and beliefs, with no religious requirements for . This approach aligns with the company's values of community and , promoting equity and belonging among its over 1,500 team members. The company's social contributions are tracked through annual internal reports, highlighting volunteer hours dedicated to outreach and funds raised for partner organizations, underscoring long-term impacts on , support, and local welfare.

References

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