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LG Corporation (or LG Group),[b] formerly known as Lucky-Goldstar,[c] is a South Korean multinational conglomerate founded by Koo In-hwoi in 1947 and managed by successive generations of his family. It is the fourth-largest company in South Korea. Its headquarters are in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo District, Seoul.[3] LG makes electronics, chemicals, household appliances, and telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, LG Chem, LG Energy Solution and LG AI Research in over 80 countries.

Key Information

History

[edit]

LG Corporation was established as Lak Hui Chemical Industrial Corp. in 1947 by Koo In-hwoi.[4] Its first product was "Lucky Cream", the first Korean make-up cream.[5] In 1952, Lak Hui (락희) (pronounced "Lucky"; now LG Chem) became the first South Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co. Ltd. (now LG Electronics Inc.) in 1958. Both companies Lucky and GoldStar merged to form Lucky-Goldstar in 1983.[6]

GoldStar produced South Korea's first radio.[6] Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for hygiene products such as soaps and HiTi laundry detergents, but the brand was mostly associated with its Lucky and Perioe toothpaste. LG continues to manufacture some of these products for the South Korean market.

Koo In-hwoi led the corporation until his death in 1969, at which time, his son Koo Cha-kyung took over. He then passed the leadership to his son, Koo Bon-moo, in 1995. Koo Bon-moo renamed the company to LG in that year.[6] The company then trademarked the letters LG with the company's tagline "Life's Good". Since 2009, LG has owned the domain name LG.com.

LG replaced its old logo with a new one on 30 December 2014, changing the wordmark font from Helvetica to LG Smart, the new custom corporate typeface of the company since 2013.

Koo Bon-moo died of a brain tumor on 20 May 2018.[7] In July 2018, it was announced that Koo Kwang-mo, the nephew and adopted son of Koo Bon-moo, will be the new CEO of LG. Koo Bon-moo adopted his nephew in 2004, after losing his only son in 1994,[8] citing "a family tradition of male-only succession".[9]

LG jingle

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LG jingle
audio icon Sample of the jingle [0:03] via

The G-E-F-D-E-C-C' jingle was produced by Musikvergnuegen and written by Walter Werzowa (who had previously composed the Intel bong) in 2008. The jingle has been featured in LG commercials and devices and is recognised worldwide. It is derived from the English traditional tune "The Lincolnshire Poacher."[10][11][12]

Logo history

[edit]
  • 4 January 1995 – 29 December 2014
    4 January 1995 – 29 December 2014
  • 2008–29 December 2014
    2008–29 December 2014
  • 30 December 2014–present
    30 December 2014–present
  • May 2023–present (secondary)[13]
    May 2023–present (secondary)[13]

Corporate governance

[edit]

As of September 2023

Shareholder Stake (%) Flag
Koo Kwang-mo 15.95%
National Pension Service 6.83%
Silchester International Investors 6.03%
Koo Bon-sik 4.48%
Kim Young-sik 4.20%
Koo Bon-neung 3.05%
Koo Yeon-kyung 2.92%
LG Yonam Foundation 2.13%
Koo Bon-joon 2.04%
LG Yonam Cultural Foundation 1.12%
Koo Yeon-soo 0.72%
Kim Sun-hye 0.69%
Koo Mi-jung 0.69%
Lee Uk-jin 0.61%
Koo Hyung-mo 0.60%
LG Evergreen Foundation 0.48%
Koo Ja-young 0.34%
LG Welfare Foundation 0.23%

Business

[edit]

LG Corporation is a holding company that operates worldwide through more than 30 companies in the electronics, chemical, and telecom fields. Its electronics subsidiaries manufacture and sell products ranging from electronic and digital home appliances to televisions and mobile telephones, from thin-film-transistor liquid-crystal displays to security devices and semiconductors. In the chemical industry, subsidiaries manufacture and sell products including cosmetics, industrial textiles, rechargeable batteries and toner products, polycarbonates, medicines, and surface decorative materials. Its telecom products include long-distance and international phone services, mobile and broadband telecommunications services, as well as consulting and telemarketing services. LG also operates the Coca-Cola Korea Bottling Company, manages real estate, offers management consulting, and operates professional sports clubs.[14]

LG AI Research was launched in December 2021. In 2021, the company announced its first version of EXAONE.[15] In 2023, the company stated that the language model reduced costs by 78% by making inference faster and using memory more efficiently and multimodal model used more memory to improve content quality while significantly increasing inference speed, leading to a 66% cost reduction.[16]

Subsidiaries

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Associated companies

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Sports sponsorship

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LG owns the South Korean professional baseball team LG Twins, and is the main sponsor of basketball team Changwon LG Sakers. LG is also a partner of the American professional baseball team Texas Rangers.[17]

LG also sponsored football clubs Girondins de Bordeaux from 1999 to 2000, Leicester City F.C. from 2001 to 2003, Olympique Lyonnais from 2004 to 2006, AEK Athens from 2006 to 2009, Fulham F.C. from 2007 to 2010 and Bayer 04 Leverkusen from 2013 to 2016.[18]

Notes

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References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

LG

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from Grokipedia
LG Corporation (Korean: LG주식회사; RR: LG jusik hoesa), commonly known as the LG Group, is a major multinational conglomerate and founded on January 5, 1947, and headquartered in , . As the fourth-largest (family-controlled business conglomerate) in the country, it manages a diverse portfolio of over 70 affiliates operating in sectors such as , chemicals, , solutions, displays, and household products. The group is renowned for its innovations in and , with a 2024 consolidated revenue surpassing KRW 88 trillion (approximately $65 billion USD). The origins of LG trace back to the post-World War II era, when founder established Lucky Chemical Industrial Corp. in 1947 to manufacture cosmetics, plastics, and synthetic resins amid Korea's economic reconstruction. In 1958, Koo founded Goldstar Co., Ltd., which pioneered South Korea's industry by producing the nation's first radios, telephones, and televisions. The two companies collaborated closely, and by the 1980s, they operated under the unified Lucky-Goldstar banner, expanding globally through exports and manufacturing facilities, including the first Korean electronics plant in the United States in 1982. In 1995, the group rebranded to LG—short for "Lucky-Goldstar"—to symbolize its commitment to delivering "Life's Good" experiences through innovative products. LG Corporation was formally incorporated as a in March 2003 to enhance and focus on strategic investments, under the leadership of the Koo family. Today, LG's subsidiaries drive its global presence in over 100 countries, employing more than 250,000 people worldwide. Prominent affiliates include , a leader in OLED televisions, smartphones, home appliances, and AI-integrated solutions; , a key player in , batteries, and ; , the world's third-largest electric vehicle battery manufacturer; , specializing in OLED and LCD panels; and , providing telecommunications and services. The group emphasizes research and development, with annual R&D investments exceeding KRW 5 trillion, focusing on emerging technologies like , electric vehicles, and . Under current Chairman Koo Kwang-mo, LG continues to prioritize ESG (environmental, social, and governance) initiatives, including carbon neutrality goals by 2050 and investments of KRW 100 trillion in AI, biotech, and cleantech through 2029.

History

Founding and Early Years

LG Corporation traces its roots to Lucky Chemical Co., Ltd., established in January 1947 by entrepreneur in , , amid the economic challenges following and Korea's liberation from Japanese colonial rule. The company initially concentrated on the sector, launching Lucky Cream—Korea's first domestically produced face cream—which achieved immediate commercial success and inspired the "Lucky" branding, derived from the Korean "Lak-Hui," symbolizing joy and good fortune for consumers. This product, along with early offerings like Lucky Soap and , addressed the of basic personal care items in the postwar market, helping to build the foundation for local manufacturing. In 1952, Lucky Chemical diversified into plastics production, becoming the first South Korean firm to enter this industry by developing unbreakable containers for and household items such as combs and cases, using imported adapted for domestic needs. The (1950–1953) disrupted operations, but with serving as the temporary capital, the company persisted and expanded post-armistice. By 1954, it opened the Yeonji Plant in , introducing Korea's first injection molding and calendering machines to scale up plastics output, supporting the nation's shift toward self-reliance in essential goods. These efforts aligned with South Korea's early import substitution policies, which aimed to reduce dependence on foreign imports through local production of consumer necessities during reconstruction. In October 1958, Koo In-hwoi founded Co., Ltd. as a dedicated venture, initially based in , to capitalize on emerging opportunities in . The following year, produced South Korea's inaugural radios, including the A-501 model, marking a pivotal step in domestic and further advancing import substitution by replacing imported devices with affordable local alternatives. Together, Lucky Chemical and exemplified the model's role in postwar economic revival, fostering industrial growth and job creation in a devastated landscape reliant on U.S. aid and protectionist measures.

Expansion and Mergers

In the 1960s, significantly expanded its operations into and home appliances, marking a pivotal shift toward industrialization in . The company produced the nation's first domestically manufactured in April 1965, followed by its inaugural 19-inch black-and-white television in August 1966, both of which were instrumental in building local manufacturing capabilities and reducing reliance on imports. These innovations built upon earlier foundational products like radios and positioned as a leader in the emerging sector, with production scaling rapidly to meet domestic demand. During the 1970s, the Lucky Group, encompassing Lucky Chemical, pursued aggressive diversification through acquisitions and joint ventures, particularly into to support downstream industries like plastics and chemicals. Lucky Chemical, originally focused on and soaps, expanded its portfolio by establishing facilities for petroleum-based materials, including the formation of Company in 1978 for cracking operations. This era also saw strategic partnerships with foreign firms for , enabling advancements in production; for instance, collaborations facilitated the development of color televisions by the late 1970s. These moves integrated petrochemical outputs with GoldStar's appliance manufacturing, creating synergies within the growing conglomerate. A landmark consolidation occurred in 1983 when and Lucky Chemical formally merged under the unified Lucky-Goldstar banner, streamlining operations into a cohesive structure that encompassed electronics, chemicals, and related sectors. This merger enhanced resource allocation and operational efficiency, allowing the group to pursue broader diversification. Concurrently, early international efforts gained momentum, with exports of beginning in the 1970s; shipped low-cost televisions and appliances to markets including the and , establishing a foothold in regional trade networks. By the mid-1980s, these exports had grown substantially, contributing to the group's revenue and global presence.

Rebranding and Modern Era

In 1995, LG Corporation underwent a significant , shortening its name from Lucky-Goldstar to LG and adopting the "Life's Good" to emphasize a positive, customer-centric identity globally. The new , designed to resemble a smiling face with the letters "L" and "G" forming a circle, symbolized harmony and approachability, marking a shift toward a unified international image. This rebranding was accompanied by the introduction of the "Life's Good" tune in campaigns starting in 2002, which became a recognizable audio element in LG's global promotions. The Asian Financial Crisis of 1997 severely impacted LG Group, exacerbating debt issues across its affiliates and prompting extensive restructuring under Chairman , who had assumed leadership in 1995. In response, LG sold off non-core assets, including its semiconductor unit Electron to in 1999, as part of government-mandated reforms to streamline operations and focus on high-profit sectors like electronics and chemicals. These measures, including workforce reductions and divestitures, enabled LG to stabilize and pivot toward global expansion, transforming its competitive strategies from domestic dominance to international innovation post-crisis. Following the 2010s, LG adapted to intensifying competition, particularly from in and batteries, by emphasizing emerging technologies such as components and advanced materials. A key adaptation was the 2020 spin-off of LG Chem's battery division into , a standalone entity aimed at accelerating growth in the and markets, with projected annual sales exceeding 30 trillion KRW by 2024. This move allowed LG to sharpen its focus on sustainable technologies while navigating market pressures from rivals in high-growth sectors. In recent years, LG has advanced its AI capabilities through the launch of LG AI Research in 2020, establishing a dedicated hub to drive generative AI applications across industries. A major milestone was the development of the EXAONE series, with EXAONE 1.0 released in late 2021 as a multimodal for industrial use cases. By 2023-2025, EXAONE evolved significantly, including EXAONE 3.5 in December 2024 with enhanced reasoning and long-text processing, EXAONE Deep in March 2025 for advanced data connections in specialized fields, and EXAONE 4.0 in July 2025 as Korea's first open-weight hybrid AI integrating and high-level reasoning. These advancements, including medical applications like EXAONE Path 2.0 for cancer diagnosis, underscore LG's strategic shift toward AI-driven innovation up to 2025.

Corporate Governance

Ownership Structure

LG Corporation functions as the central for the LG Group, a prominent South Korean overseeing 63 affiliated companies as of December 31, 2023, including first-, second-, and third-tier subsidiaries in , chemicals, , and related fields. This structure features equity investments in key affiliates, such as 33.3% in and 33.7% in , enabling centralized management while allowing operational autonomy. Historically, the group relied on cross-shareholdings among affiliates—a hallmark of s—to reinforce control with minimal direct ownership, but LG has progressively simplified this by transitioning to a model in the 2020s to mitigate circular investments and improve governance transparency. The ownership of LG Corporation has evolved from tight founder control to sustained family stewardship across generations. Founded in 1947 by as Lak-Hui Chemical Industrial Corp., the group remained under his direct influence until leadership passed to his eldest son, Koo Ja-kyung, in the 1970s, followed by grandson in 1995. After 's death in 2018, he bequeathed significant control to his adopted nephew, Koo Kwang-mo, who became chairman in 2020, preserving the family's dominant role amid South Korea's tradition of male-line succession in chaebols. As of recent filings, the Koo family holds 15.95% of shares through Koo Kwang-mo, with the at 6.73% and institutional investors like Silchester International Investors LLP at 7.03%, reflecting a blend of family influence and broad institutional participation. Governance at LG Corporation emphasizes board-level oversight compliant with South Korea's Commercial Act and Monopoly Regulation and , which mandate fair trade practices for . The board comprises seven members, including Chairman Koo Kwang-mo and a majority of independent directors drawn from diverse expertise in industry, finance, law, and human resources to ensure decisions free from controlling bias. In response to post-2010s government reforms aimed at curbing chaebol excesses—such as enhanced minority protections and reduced intra-group transactions—LG has implemented measures like an led by independents and guidelines for director independence, fostering greater accountability and alignment with global standards.

Executive Leadership

LG Corporation, founded in 1947 by as Lak-Hui Chemical Industrial Corp., has been led by successive generations of the Koo family, emphasizing continuity in strategic oversight. served as the inaugural chairman until his death in 1969, establishing the company's foundational principles of harmony and innovation during post-war reconstruction in . He passed leadership to his eldest son, Koo Ja-kyung, who assumed the role of chairman in 1969 and guided the group through its early diversification into and chemicals until handing over operational control to his son in 1995, while remaining honorary chairman until his death in 2019. Koo Bon-moo, Koo Ja-kyung's eldest son, took the helm as chairman in 1995 and led until his passing in 2018, during which he spearheaded the group's efforts in the by from Lucky-Goldstar to LG in 1995 and expanding international operations in and displays. Under his tenure, LG established joint ventures like and prioritized high-tech sectors, transforming the company from a domestic player into a global competitor with overseas revenue surpassing 70% by the late . Following his death, Koo Bon-moo's adopted son, Koo Kwang-mo, was appointed chairman and CEO in 2018 at age 40, marking the fourth generation of family leadership and continuing the tradition of eldest-son succession. Since assuming control, Koo Kwang-mo has directed the group toward AI integration, , and cleantech initiatives, including the "ABC" strategy (AI, Bio, Cleantech) to drive sustainable growth and long-term shareholder value. In 2025, he emphasized accelerating AI transformation to counter competitive pressures from Chinese firms, urging affiliates to invest three to four times more in resources for structural reforms. The LG board of directors comprises seven members, with Koo Kwang-mo serving as chairman and CEO of LG Corp., the , while a majority of independent directors (over 50%) ensure oversight independent of management and controlling shareholders. Family involvement remains central to , with the Koo holding significant stakes—approximately 46.7% collectively through direct and affiliated as of 2018—and Koo Kwang-mo wielding influence over major strategic choices across affiliates. In subsidiaries, professional executives manage operations; for instance, Cho Joo-wan has led as CEO since 2021, focusing on smart life solutions and vehicle components under the group's overarching direction. This structure balances family stewardship with professional , adhering to norms of centralized control at the holding level. Recent transitions reflect ongoing succession planning amid heightened scrutiny of family dynamics. In November 2024, LG announced organizational changes and executive promotions to advance its Future Vision 2030, including retaining Cho Joo-wan at while elevating key managers in AI and roles, without altering top family . By mid-2025, the group prepared for year-end reshuffles amid economic uncertainties and trade tensions, with Koo Kwang-mo overseeing affiliate reviews to align with AI-focused reforms. These moves occur against the backdrop of a 2023-2024 dispute involving Koo Bon-moo's widow and daughters challenging Koo Kwang-mo's share allocation, highlighting tensions in family-controlled succession but resulting in no immediate shifts. As of November 2025, Koo Kwang-mo continues to lead without announced successors, prioritizing stability amid regulatory pressures on transparency.

Business Operations

Core Business Segments

LG Corporation's core business operations are organized into three primary segments: , chemicals and materials, and , each contributing to the group's diversified portfolio across and industrial markets. The segment, primarily through LG , centers on goods such as televisions, smartphones, home appliances, and advanced displays, representing approximately 50% of the group's overall revenue and driving innovation in smart home and visual technologies. This area emphasizes high-quality and LCD panels for premium TVs and monitors, alongside integrated solutions for connected devices that enhance user experiences in entertainment and daily living. In the chemicals and materials segment, operations focus on the production of , lithium-ion batteries, and tailored for automotive, , and applications. Key offerings include materials for batteries and specialized polymers that support transitions and industrial efficiency. This segment supplies essential components to global markets, bolstering sectors like and electric mobility. The segment, operated mainly by LG U+, delivers mobile network services, , and infrastructure solutions, with a strong presence in and expanding international partnerships. Services include high-speed data connectivity and enterprise solutions for , enabling seamless communication and IoT integrations. These segments foster inter-segment synergies, particularly through the integration of chemical materials into electronics; for instance, LG Chem's stack materials and battery components are utilized in ' displays and powered devices, optimizing performance and supply chain efficiency. This collaboration enhances product innovation, such as energy-efficient screens and portable electronics, while reducing external dependencies.

Financial Overview

LG's affiliates' combined sales trends from the 2010s to 2025 reflect sustained expansion, with group total sales growing to over KRW 88 trillion in 2024. This increase was propelled by the electronics segment, where a decline in mobile communications revenues—due to the exit from the smartphone market in 2021—was offset by strong growth in home appliances and air solutions, alongside the chemicals segment's battery boom driven by electric vehicle demand. In 2024, the home appliance and air solution business alone contributed KRW 33.2 trillion in revenue, while LG Energy Solution reported KRW 25.6 trillion, underscoring the diversification that supported overall group performance. Profitability metrics in recent years highlight LG's resilience amid volatile markets. For LG Corporation (), operating profit reached KRW 0.97 in 2024 on consolidated revenue of KRW 7.18 , yielding an operating of about 13.5%. Debt ratios remained manageable, indicating a balanced leverage position in 2023-2025 financial reports. Key financial events shaped LG's trajectory during this period. The from 2020 to 2022 caused significant disruptions, including component shortages and production halts from China's lockdowns, leading to reduced panel shipments and overall revenue stagnation in . Recovery accelerated in 2023-2025 through surging EV battery sales at , which mitigated earlier losses and boosted group profitability amid global electrification trends. LG Corporation, the holding company for the group, is listed on the (KRX) under ticker 003550. As of November 2025, its stood at approximately $9.2 billion USD. The company adheres to a shareholder-friendly , with an annualized payout of KRW 4,100 per share in 2024, corresponding to a payout of about 72% of , including an interim of KRW 1,000 per share to enhance investor returns.

Research and Innovation

LG maintains a robust commitment to (R&D), with annual investments exceeding KRW 5 trillion as of 2024, focusing on technological advancements across its operations. This expenditure supports a global network of R&D facilities, forming strategic hubs in key regions including the in , (Asia), the Air Solution Laboratory in , Georgia (United States), and a newly established HVAC R&D lab in , (Europe), enabling collaborative innovation in areas like AI and energy-efficient technologies. In 2021, LG launched LG AI Research to spearhead advancements in , culminating in the development of the EXAONE (LLM), a multimodal AI system designed for expert applications across industries. The EXAONE platform saw significant efficiency improvements in 2023 with the release of EXAONE 2.0, which enhanced data quality and model customization to reduce computational demands. By 2025, LG AI Research expanded EXAONE's capabilities into biology-AI convergence through models like EXAONE Path 1.5 and Path 2.0, which analyze images to predict genetic mutations and accelerate disease diagnosis from weeks to minutes, supporting precision medicine initiatives. LG's sustainability initiatives emphasize carbon neutrality by 2050, with interim goals including usage in operations by 2030 and the adoption of eco-friendly materials in . These efforts integrate principles, such as recyclable components and resource-efficient manufacturing, particularly in home appliances to minimize waste and emissions throughout the . LG affiliates file thousands of patents annually, bolstering leadership in critical technologies including displays, (EV) batteries, and communications. LG's innovations have earned numerous accolades, such as multiple CES Innovation Awards in 2025 for AI-integrated solutions and the Battery Innovation of the Year for advanced lithium manganese-rich cathodes developed in partnership with .

Subsidiaries and Affiliates

LG Electronics

LG Electronics, the flagship consumer electronics subsidiary of LG Corporation, was formed in 1995 through the rebranding and spin-off of the electronics division originally established as in 1958. Headquartered at the LG Twin Towers in Yeouido-dong, , , the company manages global operations across more than 100 countries, supported by 142 local subsidiaries and approximately 74,000 employees. The company's product portfolio emphasizes innovative home appliances and display technologies, with leadership in televisions since their commercial introduction in 2013, including milestones like the world's first large-scale curved TV. has also maintained strong positions in washing machines, where it became a market leader in the U.S. drum washer segment by 2005, and air conditioners, focusing on energy-efficient and smart-enabled models. In 2021, the company exited the business to concentrate on core strengths in home entertainment and appliances. LG Electronics holds approximately 15% of the global television as of 2024, driven by premium and offerings, with annual revenue reaching a record KRW 87.73 trillion that year. Its platform, originally acquired from in 2013 and continually developed in-house, features key integrations with services, including for voice control and for content access, enhancing user experience across compatible devices. By 2025, has shifted emphasis toward (B2B) solutions, expanding into commercial displays for and hospitality applications, as showcased at events like InfoComm 2025, and advanced vehicle infotainment systems in partnership with companies like for software-defined vehicles.

LG Chem and Energy Solutions

LG Chem traces its origins to 1947, when it was established as Lak-Hui Chemical Industrial Corp. by founder in , , initially producing cosmetics and plastics like the "Lucky Cream" face powder and synthetic resin combs under the Oriental brand. The company evolved through several name changes and expansions, becoming Lucky Chemical Industrial Corp. in the early 1950s and listing on the in 1969, before being renamed LG Chemical Ltd. in 1995 as part of the LG Group's consolidation. In 2001, amid a major corporate restructuring, LG Chemical was separated from related entities like LG Household & Health Care to focus on core chemical operations, solidifying its identity as LG Chem. This evolution positioned LG Chem as a key pillar of the LG Group, emphasizing and , while in 2020, it spun off its battery business into the independent (LGES) to sharpen focus on high-growth energy sectors. LG Chem's core products span petrochemicals, such as , , , ABS resins, and , alongside advanced materials including IT components like optical films and battery cathodes. Through LGES, it supplies lithium-ion batteries critical for electric vehicles (EVs), powering models from automakers like (GM) and via long-term contracts for cathode active materials and cells. For instance, LG Chem committed to providing GM over 950,000 tons of cathode materials from 2022 onward, sufficient for about 5 million EVs, while LGES partners with Hyundai on joint ventures for U.S. battery production. In 2024, LG Chem reported consolidated revenue of approximately KRW 48.92 trillion, reflecting its scale in these segments despite market volatility. The company has pursued aggressive global expansions, establishing manufacturing plants in key markets including Poland (Wroclaw facility for EV batteries), the (Michigan and new Arizona sites for cylindrical cells), and (Xinjiang plant for local supply). These facilities support localized production and reduce risks, with investments like $4.5 billion in U.S. capacity expansion targeting 70 GWh annually from 2025. LGES has emerged as a leader in cylindrical battery technology for EVs, securing exclusive supply deals for 2170 cells to Aptera's solar EV starting in 2025 and next-generation 4695 cells to , enhancing energy density and cost efficiency for mass-market applications. LGES faced significant challenges with pouch-type lithium-ion batteries, including recalls for vehicles like the due to fire risks from manufacturing defects such as folded separators in cells produced at multiple plants. These issues, which came to light in 2021, stemmed from production process inconsistencies, affecting supplies to GM and Hyundai models and leading to buybacks and replacements costing hundreds of millions. LGES resolved them by implementing stricter quality controls, including automated inspections and process redesigns at affected facilities, which enabled production resumption and a $150 million settlement with GM in 2024 to compensate affected Bolt EV owners.

Telecommunications and Other Units

LG Uplus, established on July 11, 1996, serves as the primary of the LG Group, delivering comprehensive services including mobile telephony, high-speed broadband internet, and IPTV platforms across . As of the end of 2024, the company reported approximately 28.51 million wireless service subscribers, reflecting steady growth driven by adoption, with users reaching 10.5 million by early 2025. Its operating revenue for 2024 totaled 14.625 trillion , underscoring its position as the nation's third-largest mobile carrier. Complementing LG Uplus, other key units within the LG ecosystem include , which specializes in advanced panel production for displays in televisions, monitors, and automotive applications, enabling high-contrast visuals and energy efficiency. focuses on precision components such as camera modules, substrates, and automotive electronics, supporting integration across mobile devices and vehicles with innovations like communication modules. LG Household & Health Care, tracing its roots to the 1947 founding of Lucky Chemical as part of LG's early consumer goods origins, now leads in and personal care products, offering brands that emphasize K-beauty formulations and sustainable ingredients. These units play a strategic role in bolstering the LG Group's interconnected ecosystem, with advancing AIoT integrations through initiatives like 5G Reduced Capability IoT technology, which lowers device costs and enhances connectivity for industrial applications such as and drones. Internationally, LG extends its influence via partnerships, licensing the platform to third-party TV manufacturers and collaborating on content ecosystems that deliver streaming services and AI-enhanced user experiences beyond . In 2025, pursued expansions in satellite communications and , envisioning 6G-era satellite data centers that combine orbital infrastructure with terrestrial edge processing for low-latency, sustainable connectivity in remote and urban environments. This aligns with broader efforts to integrate quantum-optimized networks and AI-driven edge solutions, positioning the unit to support emerging applications in immersive AR/VR and automated systems.

Marketing and Sponsorships

Branding and Advertising

LG's brand philosophy centers on the "Life's Good," introduced in 1995 alongside the company's rebranding from Lucky-Goldstar to LG, symbolizing a commitment to that enhances everyday lifestyles and brings optimism to consumers worldwide. This philosophy underscores LG's mission of " for a better life," focusing on human-centered solutions that blend with emotional warmth to improve . The encapsulates the idea that while life may not be perfect, LG's products and services make it better, a message reinforced through consistent global communications. In advertising history, LG introduced its iconic in the as part of campaigns promoting the new identity, deriving from the traditional English tune "" to create a memorable, upbeat audio signature recognized globally. Major global advertisements, such as the "Life's Good" series during LG's Olympic sponsorships—such as the 2018 PyeongChang Winter Olympics—highlighted product innovations while tying them to themes of achievement and positivity, amplifying the slogan's reach to billions of viewers. These efforts evolved into broader campaigns like the 2023 "Life's Good" initiative, which used out-of-home displays and digital activations to spread optimism amid global challenges. The logo's evolution reflects LG's shift toward a modern, approachable identity. From 1983 to 1995, it featured the combined "Lucky-Goldstar" in a , representing the merger of the two entities. In 1995, LG adopted a minimalist face logo—a winking known as the "Face of the Future"—inspired by ancient Korean artistry to convey youth, humanity, and technological optimism. This design was updated in 2023 to enhance digital adaptability, introducing animated motions like nodding and spinning for interactive online experiences while maintaining the core smiling form. By 2025, LG's emphasizes engagement, influencer partnerships, and AI-driven personalization to foster authentic connections. The company collaborates with optimistic influencers like and in campaigns such as "Optimism Your Feed," which encourages users to curate positive content on platforms like and . AI innovations, including the Radio Optimism tool, generate over 700,000 personalized songs to reinforce the "Life's Good" message, demonstrating thoughtful use of technology for emotional impact. These strategies prioritize and algorithmic positivity, aligning with LG's brand values in a connected digital landscape.

Sports and Cultural Sponsorships

LG maintains ownership of the , a professional baseball team in the (KBO), established in 1982 as MBC Chungyong and acquired by LG Corporation in 1990. The team, based in , plays its home games at and has achieved notable success, including championships in 1990 and 2025. Additionally, LG owns the Changwon LG Sakers, a professional basketball team in the (KBL), founded in 1997 with LG Electronics as its primary sponsor. The Sakers, based in , secured their first KBL title in the 2024-25 season. In (MLB), LG has pursued strategic partnerships, including a collaborative agreement with the Texas Rangers announced in 2018, focusing on player development, scouting, and fan engagement initiatives such as in-stadium LG TV displays. LG also served as an official sponsor for the 2018 PyeongChang Winter Olympics, providing technological support through its electronics division and contributing to event infrastructure like LED lighting for stadiums. These efforts extend to international events, with LG partnering on the World Cup in 2024 as an official sponsor, emphasizing its UltraGear gaming monitors. LG's cultural sponsorships highlight its commitment to arts and heritage, including title sponsorship of the LG Arts Center , operated by the LG Yonam Culture Foundation to promote and festivals in Korea. Globally, LG supports museums through initiatives like the multi-year partnership with the , funding art and technology programs, and a three-year agreement with London's starting in 2025. In Korea, LG has backed events such as Art Week, transforming screens into displays. Through the LG Foundations, including the Yonam Culture Foundation and LG Welfare Foundation, the company engages in focused on , , and welfare, such as scholarships for in eco-friendly programs and support for underprivileged groups. These activities align with LG's strategic sponsorship goals of enhancing brand visibility in emerging markets, with a 2024-2025 emphasis on tournaments and women's sports, including partnerships with the UK Rugby Football Union for the Red Roses women's team and the NCAA to promote female athletes.

References

  1. https://www.forbes.com/companies/lg/
  2. https://www.bloomberg.com/profile/company/003550:KS
  3. https://www.forbes.com/sites/donaldkirk/2018/06/06/south-koreas-richest-2018-lg-chairmans-death-leaves-adopted-son-as-likely-successor/
  4. https://www.bloomberg.com/news/articles/2018-05-20/lg-group-chair-koo-bon-moo-dies-leaves-company-to-adopted-son
  5. https://www.lgcorp.com/about/companies
  6. https://www.lgcorp.com/media/release/28610
  7. https://www.lg.com/global/our-brand/brand-story/
  8. https://www.lg.com/uk/lg-experience/our-stories/lg-over-the-years/
  9. https://www.bloomberg.com/news/articles/2005-01-23/putting-investors-first-sometimes
  10. https://cnevpost.com/2025/02/11/global-ev-battery-market-share-2024/
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