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Leupold & Stevens
View on WikipediaLeupold & Stevens, Inc. is an American manufacturer of telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes, and eyewear located in Beaverton, Oregon, United States. The company, started in 1907, is on its fifth generation of family ownership.[2][3]
Key Information
History
[edit]
Leupold & Stevens was founded by the German immigrant Markus Friedrich (Fred) Leupold and his brother-in-law Adam Voelpel in 1907, under the name Leupold & Voelpel. At the time, the company specialized in the repair of survey equipment.[4] In 1911, Leupold & Voelpel was contracted by John Cyprian (J.C.) Stevens to manufacture a water level recorder he had designed and patented. After the initial success of the product, he was made partner in 1914 and the company was renamed Leupold, Voelpel, and Co.[5] Besides the first water level recorder, the company invented several other innovative pieces of equipment, such as the Telemark water recorder which was patented in 1939.[5] This device could transmit water level information via telephone, allowing for remote monitoring of water resources to become feasible.
In 1942, the company name was changed to its present form, Leupold & Stevens. Surveying equipment, rifle scopes, and related products are sold under the "Leupold" name, while water monitoring instrumentation, such as level and flow recorders, are marketed under the "Stevens" brand.[5]
After World War II Leupold & Stevens began making gun scopes after Marcus Leupold failed to hit a deer with his rifle. His scope fogged up and he is reported to have exclaimed "Hell! I could build a better scope than this!" as the deer bounded off.[3][4] In 1962, Leupold invented the Duplex Reticle, which most riflescopes now use.[6] By 1979, Leupold scopes were generating twice the total revenue of Stevens instruments.[3][7]
In 1969, the company acquired a majority interest in the company Nosler Bullets (also a family company), and then sold off their portion in 1988.[3][4] Other ventures include Biamp Systems (1985–1986), makers of sound equipment, and Fabmark (1984–1990), a sheet metal fabrication division that serviced high technology companies.
By 1996, the company had sales of $100 million.[4] In 1998, the water monitoring portion of Leupold & Stevens was spun off into its own privately held Portland-based business, Stevens Water Monitoring Systems, inc., with Leupold & Stevens also retaining the "Stevens" name as part of their corporate identity.[7] In 2002, Leupold & Stevens won a Wausau Insurance Gold Award for workplace safety at the company's factory.[8] By 2006, the company employed 600 people at its Beaverton facility.[9] The company is now in its fifth generation of ownership.[3]
In 2008, Leupold & Stevens purchased Redfield Optics along with its brand name and all intellectual property rights.[10] In 2010, the company added almost 100 employees, bringing total employment to almost 700 by November of that year.[1] In late 2010, a Portland Business Journal article gave the company's annual revenue as approximately $160 million, citing Reference.com for the estimate.[1]
A new chief executive, Bruce Pettet, was named in February 2014.[11] The 2014 NRA National Championship equipment survey listed Leupold as the most popular scope manufacturer for both the high power and high power hunter competition.[12]
Products
[edit]Leupold currently produces telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes, and eyewear products in addition to scope mounts, apparel, and accessories. In 2020, Leupold launched a virtual factory tour.
Riflescopes
[edit]- VX-6HD
- VX-5HD
- VX-3i LRP
- VX-3i
- VX-Freedom
- FX Series (fixed power)
- Competition
- Rifleman
- Mark 8
- Mark 6
- Mark 5HD
- D-EVO
Red dot sights
[edit]- Freedom Red Dot Sight (RDS)
- Leupold Carbine Optic (LCO)
- DeltaPoint Pro
Binoculars
[edit]- BX-5 Santiam HD
- BX-4 Pro Guide HD
- BX-T HD
- BX-2 Alpine
- BX-1 McKenzie
- BX-1 Yosemite
- BX-1 Rogue
Spotting scopes
[edit]- SX-5 Santiam HD
- SX-4 Pro Guide HD
- Gold Ring
- Mark 4
- SX-2 Alpine HD
- SX-1 Ventana
Rangefinders
[edit]- RX-2800
- RX-1600i
- RX-1300i
- RX-FullDraw4
- RX-FullDraw3
- RX-950
Mounts
[edit]- Standard (STD)
- Dual Dovetail (DD)
- Quick Release (QR)
- Cross Slot (PRW2/QRW2/LRW)
- Backcountry
- Ringmounts
- Mark 4
- Integrated Mounting System (IMS)
- Rifleman
- DeltaPoint
Eyewear
[edit]- Tracer
- Packout
- Becnara
- Katmai
- Switchback
- Payload
- Refuge
- Cheyenne
Military contracts
[edit]


The company's riflescopes are used by organizations such as the United States Army, the Secret Service and the Navy SEALs.[13] The United States Navy and the Marine Corps also use their scopes.[14]
- 1988–2014 | M24
- 1989–present | M107 – Mark 4 LR/T 4.5-14x50mm
- 2002–present | MK12 Special Purpose Rifle (SPR) – Mark 4 MR/T 2.5-8x36mm TS-30 A2
- 2004–present | MK14 Enhanced Battle Rifle – Mark 4 LR/T 3.5-10x40mm
- 2008–2019 | M110 Semi-Automatic Sniper System – Mark 4 LR/T 3.5-10x40mm
- 2010–present | M151 Scout Sniper Observation Telescopes (SSOT) – Mark 4 12-40X60mm Spotting Scope
- 2010–present | M2010 – Mark 4 ER/T 6.5-20x50mm M5A2
- 2011–present | Classified – Mark 8 1.1-8x24mm CQBSS
- 2011–present | Heavy Day Optic (HDO) – Mark 8 1.1-8x24mm CQBSS
- 2013–present | Enhanced Combat Optical Sight-Optimized (ECOS-O) – Mark 6 3-18x44mm
- 2020–present | M110 Semi-Automatic Sniper System – Mark 5HD 3.6-18x44[15]
- 2020–present | MK22 Mod 0 Precision Sniper Rifle – Mark 5HD 5-25x56[16]
See also
[edit]References
[edit]- ^ a b c d Siemers, Erik (November 12, 2010). "Leupold & Stevens targets new markets". Portland Business Journal. Retrieved December 18, 2012.
- ^ Leeson, Fred (November 17, 1996). "All in the family". The Oregonian.
- ^ a b c d e Van Zwoll, Wayne (2007). 1907–2007 Leupold & Stevens ... The First Century. Primedia, Inc. ISBN 978-1-8929-4774-1.
- ^ a b c d Marks, Anita (February 14, 1997). "Origin of the Species". Portland Business Journal. Retrieved December 18, 2012.
- ^ a b c Stevens, John Cyprian. The Autobiography of a Civil Engineer, published 1959.
- ^ Leupold & Stevens, Inc. (2020-11-23). "A Living History". Leupold. Retrieved 2020-11-23.
- ^ a b Brinckman, Jonathan (March 10, 2006). "Firm no longer out of its depth in digital age: Scott South modernizes Stevens Water Monitoring of Beaverton". The Oregonian.
- ^ "Leupold & Stevens recognized for workplace safety". Portland Business Journal. September 24, 2002. Retrieved December 19, 2012.
- ^ Monroe, Bill (February 27, 2006). "Oregon firms get SHOT in arm". The Oregonian.
- ^ Redfield Story
- ^ Kish, Matthew (February 24, 2014). "Leupold & Stevens names new CEO". Portland Business Journal. Retrieved 25 February 2014.
- ^ "NRA 2014 National Championship Final Bulletin" (PDF). Archived from the original (PDF) on 10 October 2015. Retrieved 24 March 2017.
- ^ "World-class Oregon". (October 2, 2005). The Oregonian.
- ^ Woodward, Steve (October 14, 2001). "Military shops in Oregon". The Oregonian.
- ^ "Leupold's Mark 5HD 3.6-18x44 Riflescope Chosen for..." (Press release). Leupold & Stevens. 2020-11-16. Retrieved 2020-11-23.
- ^ "Leupold Mark 5HD Selected by Army Precision Sniper Rifle…" (Press release). Leupold & Stevens. 2020-11-23. Retrieved 2020-11-23.
External links
[edit]Leupold & Stevens
View on GrokipediaHistory
Founding and Early Instruments (1907–1946)
Leupold & Stevens traces its origins to 1907, when German immigrant Markus Friedrich Leupold, known as Fred Leupold, established a one-man repair shop for surveying instruments in Portland, Oregon, with financial support from his friend and associate Adam Voelpel.[2] [1] The venture, initially named Leupold & Voelpel (later spelled Volpel), focused on handcrafting and repairing tools essential for land measurement in the burgeoning American West, including transits, levels, and other precision devices used by surveyors for mapping timberlands, rivers, and infrastructure projects.[2] By 1911, the firm had relocated to a dedicated facility adjacent to Leupold's residence and expanded into manufacturing these instruments, capitalizing on demand from forestry, mining, and civil engineering sectors in Oregon.[2] Leupold emphasized durability and fair dealings, principles that underpinned the company's early reputation for reliable, field-tested equipment.[1] A pivotal shift occurred in 1911 when Leupold & Voelpel secured a contract to produce the Type A continuous water stage recorder invented by J.C. Stevens, a device that automated river and stream level monitoring by producing charts updated every eight days, far surpassing manual methods requiring weekly inspections.[2] [6] Stevens joined as a partner in 1914, prompting a rename to Leupold, Voelpel & Co., and the integration of hydrometric instruments into the product line; these recorders, deployed by agencies like the U.S. Geological Survey, featured mechanical drums and float mechanisms for precise data collection in remote hydrological stations.[2] [1] Fred Leupold's son, Marcus, also entered the business around this time, contributing to operations amid growing demand for water management tools amid regional dam construction and irrigation projects.[1] In the 1930s, innovation continued with J.C. Stevens' development of the Telemark recorder in 1937 or 1938, which incorporated telephone line transmission for remote data signaling, enhancing efficiency for widespread water resource monitoring.[2] [1] Robert Stevens, J.C.'s son, joined in 1939 to handle sales and marketing, bolstering distribution to government and private clients.[2] Following Voelpel's death in 1940, the company rebranded as Leupold & Stevens Instruments Company in 1942 and relocated to larger premises to accommodate expanded production of surveying and recording devices.[2] Fred Leupold's death in 1944 marked the transition to second-generation leadership, with sons Norbert—a hydraulic engineer—and Marcus assuming control alongside Robert Stevens, ensuring continuity in instrument manufacturing through the war years.[1] [2] Up to 1946, the firm's output remained centered on these non-optical tools, supporting practical applications in environmental and land surveying without venturing into sporting or military optics.[2]Post-War Shift to Sporting Optics (1947–1979)
Following World War II, Leupold & Stevens transitioned from military fire-control instruments and surveying tools to civilian sporting optics, driven by founder Marcus Leupold's personal experience of missing a blacktail deer due to a fogged imported scope during a 1946 hunt in Oregon. This prompted the development of fog-proof designs, marking the company's entry into the riflescope market for hunters and sport shooters. In 1947, Leupold introduced the Plainsman, its first commercial riflescope—a fixed 2.5x model that became the inaugural U.S.-made nitrogen-sealed, fog-proof optic, featuring internal adjustments and enhanced water resistance compared to contemporaries. By 1949, refinements ensured full fog-proofing and leak-proofing, solidifying the Plainsman's reliability in adverse field conditions, while the company incorporated as Leupold & Stevens, Inc., with Marcus Leupold as president.[1][7][2] The 1950s saw incremental advancements in compact, durable scopes tailored for sporting use, including the 1951 Pioneer series (2.5x and 4x fixed-power models) and the 1954 Mountaineer, Leupold's first 1-inch tube scope in 2.5x and 4x variants, emphasizing portability for hunters. By 1960, the M7 series debuted with fixed 3x and 4x options—later expanded to 3-9x in 1961—incorporating centered reticles and solid steel internals for superior tracking and ruggedness. The 1962 introduction of the Duplex reticle, with bold outer bars tapering to fine crosshairs, enhanced quick target acquisition in low light or brush, becoming a hallmark for sporting applications. In 1964, the fixed-power M8 series (4x, 6x, 10x) and the variable 3-9x Vari-X II—with its distinctive gold ring—followed, alongside adjustable objective variants by 1965 for precision shooting. These models positioned Leupold as a leader in variable magnification and optical clarity for civilian markets.[8][7][2] Into the 1970s, Leupold expanded its sporting lineup amid growing demand, relocating to a 66,000-square-foot facility in Beaverton, Oregon, in 1968 and acquiring Nosler Bullets in 1969 under Norbert Leupold's presidency. The 1974 Vari-X II and III series introduced advanced variable powers with click-adjustment turrets and Duplex integration, including the first lightweight high-power target scope for extended-range sporting. By 1978, the company launched its inaugural line of compact riflescopes, prioritizing reduced weight without sacrificing durability. Throughout the era, sporting optics overshadowed legacy instrument lines like water meters, with riflescopes comprising the core of revenue growth through innovations in nitrogen purging, sealed construction, and reticle design.[1][2][8]Expansion, Innovation, and Family Continuity (1980–present)
In the 1980s, Leupold & Stevens responded to a contracting hunting gear market by establishing a dedicated division for corporate ventures and diversification in 1984.[2] The company expanded into handgun scopes and, by 1985, entered the tactical optics sector, beginning supplies of riflescopes to the U.S. military for demanding field conditions.[1] In 1983, Werner Wildauer, a long-tenured executive, assumed the roles of president and chairman, guiding operations through this period of market adaptation.[1] By 1982, the product lineup had grown to 30 models, supported by over 500 U.S. employees.[1] Innovation accelerated with the 1986 introduction of the first compact, roof-prism, waterproof spotting scope, enhancing portability for field use.[1] The 1990s saw annual releases of 2–4 new riflescopes, expanding the catalog beyond 100 products, including high-tech additions like night-vision binoculars and global positioning systems by the mid-decade.[2] In 1992, the company launched its Golden Ring line of binoculars, fully manufactured in the United States.[1] Facility expansions supported surging demand: a 15,000-square-foot addition in 1994 followed a 40% production increase from the prior year, and a further 30,000 square feet in 1995 enabled three-shift operations with 525 workers.[2] Key riflescope advancements included the 1998 VX-III series optimized for long-range precision and the 2000 debut of illuminated reticles for low-light performance.[1] The early 2000s brought further refinements, such as the 2002 VX-II and VX-I lines alongside the Mark 4 CQ/T for close-quarters tactical applications, followed by Alumina mounting accessories in 2005 for enhanced customization and the VX-L in 2006 for improved ergonomic shooting positions.[1] By 2010, innovations extended to rangefinder technologies incorporating ballistics software, like True Ballistics Range.[1] Employee numbers have since grown to over 650, reflecting sustained operational scale under family stewardship.[1] Family continuity has defined the era, with Leupold & Stevens remaining privately held across five generations of the founding Leupold and Stevens families since 1907.[9] Leadership transitions incorporated professional executives, such as Tom Fruechtel as president and CEO in 1998, while preserving family governance structures developed over a decade to balance ownership and management for long-term viability.[2][10] Fifth-generation members, including Joanna Morrill in operations, continue active involvement, underscoring commitment to the company's Portland, Oregon roots and resistance to external acquisition pressures.[9]Products
Riflescopes
Leupold & Stevens riflescopes utilize advanced optical systems to deliver clear, distortion-free images for accurate firearm aiming across hunting, sporting, and tactical scenarios. Constructed with aircraft-grade aluminum or magnesium housings, these scopes feature waterproof, fogproof, and shockproof designs tested to withstand extreme recoil and environmental stresses. All models are manufactured in Beaverton, Oregon, and include Leupold's lifetime guarantee against defects.[11] The company's riflescope lineup includes the entry-level VX-Freedom series, aimed at general hunting and introduced as a replacement for the prior VX-1 and VX-2 lines, offering magnifications from 1.5-4x28 to 6-18x40 with 1-inch tubes, 1/4 MOA click adjustments, and reticles such as Duplex or Tri-MOA for reliable performance in varied lighting.[12][13] Mid- and high-tier VX series, like the VX-5HD and VX-6HD, employ Professional-Grade Optical Systems with high-definition lenses, Twilight Max or HD Light Management for superior low-light transmission up to 92%, and customizable CDS-ZL2 elevation dials calibrated to specific ballistics. These support higher magnifications, such as 4-24x52 in the VX-6HD, with side parallax focus and optional illuminated FireDot reticles that illuminate only the center for precise holdovers without obscuring the target.[14][15] Tactical-oriented Mark series scopes, including the Mark 5HD, prioritize long-range precision with 35mm or 30mm tubes, first focal plane (FFP) reticles like the Mil-Grid for consistent ranging at any power, and ZeroLock adjustments that prevent accidental turret movement. Weighing as little as 28 ounces for 5-25x56 models, these have been integrated into U.S. Army sniper systems since 2020, featuring M5C3 zero stops and exposed turrets for rapid corrections.[16] Leupold pioneered the Duplex reticle in 1962, featuring bold outer stadia lines that taper to fine crosshairs, enabling faster target acquisition than traditional wire reticles while maintaining precision. Subsequent innovations include patented illuminated reticle systems using Fresnel lenses for efficient light distribution and high zoom ratio designs achieving up to 6x magnification ranges without compromising field of view.[17][18]| Series | Primary Application | Magnification Range Examples | Tube Diameter | Notable Features |
|---|---|---|---|---|
| VX-Freedom | Hunting/Entry-level | 1.5-4x28 to 6-18x40 | 1 inch | Advanced Optical System, affordable pricing, Tri-MOA reticle option[19] |
| VX-5HD/VX-6HD | Premium Hunting | 3-15x44 to 4-24x52 | 30mm/1 inch | HD glass, FireDot illumination, CDS-SZL2 dials[14] |
| Mark (e.g., 5HD) | Tactical/Long-range | 3.6-18x44 to 5-25x56 | 30/35mm | FFP reticles, lightweight, military-grade durability[16] |
