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Lunn Poly
Lunn Poly
Lunn Poly
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Lunn Poly was a large chain of travel agents in the United Kingdom. TUI Travel acquired Lunn Poly in 2003, and by the end of 2004 had retired the brand absorbing it within the wider Thomson Travel group.

Key Information

History

[edit]

The company originated from two successful travel agencies established in the 1890s, the Polytechnic Touring Association and Sir Henry Lunn Travel. The latter an early travel innovator for winter sports trips to Switzerland and Italy, as well as religious tours to Israel.[3] Both firms were acquired in the 1950s by the British Eagle airline group, and combined into Lunn Poly in 1965.[4]

It became a nationalised industry as part of the Transport Holding Company (THC) in 1969, a controlling stake costing £169,000. Trading losses during the ownership were estimated at £1.2m before the sale to Sunair in 1971 for £175,000.[5] In October, Sunair and Lunn Poly operated the first Boeing 747 package holiday charter flight to Majorca using a leased BOAC aircraft.[6] In 1972, the company became part of Thomson Travel Group.[4]

Lunn Poly became an early trade innovator, by splitting its leisure and business travel. High street shops concentrated on package holidays, specialized offices were structured to serve the needs of business and industry. This business model was highly successful throughout the 1970s and 1980s. By the end of the 1980s, Lunn Poly had over 500 shops, and by the mid-1990s it was the largest travel agency in the UK.[4][7] In 1995 it entered the holiday voucher market, valued at £400million to compete with Thomas Cook.[8] The rivalry with Thomas Cook, and Going Places, led to a fierce price war in which Lunn Poly estimated it was sacrificing £10m per year to attract new customers away from its competitors.[9] In 1998, Lunn Poly were the UKs largest wholly owned retailer of air-holidays with 2.3m air inclusive holidays sold, representing 20% of the market.[10]

At the turn of the millennium, Lunn Poly unveiled alternative store formats including a megastore which had five key areas – long haul, short breaks, summer sun, families and late trips – the first of which opened in Leicester. A trial of family holiday only stores took place in Coventry but was not pursued further by Lunn Poly.[11][12] At the time, a number of South Wales stores rebranded from Lunn Poly to Travel House due to the latter's enhanced reputation in the region.[13] By January 2003, Lunn Poly began to refine the megastore concept further, reducing the size of the new out of town stores to around 4,000 sq ft compared to the original Leicester stores floor span of 10,000 sq ft. The first new concept store opened in Swansea.[14]

When TUI UK, which had acquired Thomson Travel, rebranded Britannia Airways as Thomsonfly in November 2003, the company insisted that there were no plans to rebrand Lunn Poly. The headquarters was moved from Lunn Poly House in Leamington Spa to London during the acquisition.[15] In October 2004, TUI sold a number of Travel House Group stores to Martin Morgan Travel, before confirming the remainder would be rebranded to Lunn Poly.[16] On 2 November 2004, the announcement was made that all Lunn Poly shops in the United Kingdom were to be rebranded as Thomson.[4][17]

Despite the brand disappearing in 2004, Lunn Poly Limited was retained as a dormant company, registered at TUI's UK headquarters in Luton until its dissolution from the UK companies house register in June 2024.[18] In 2011, former employee Robert Bonnar was jailed for admitting to laundering £500,000 through a Lunn Poly store in Glasgow between 2002 and 2003.[19]

Marketing

[edit]
Lunn Poly high street store with pre-TUI branding

Lunn Poly Television

[edit]

Lunn Poly Television began broadcasting on 1 June 2004, via Sky Digital. The 18 hour per day broadcast was produced by The Travel Channel, and was backed by a £1million advertising campaign across the Sky platform.[20] As part of TUI retiring the Lunn Poly name, the TV channel was rebranded as Thomson TV before the end of 2004.[21]

Advertising

[edit]

Lunn Poly was famous for a long-running advertising campaign on television. These adverts featured people looking into what holidays the company offered. Another person would then say to them in disbelief "Lunn Poly? Get away!", at which point the person would disappear into thin air and end up at a holiday spot.[22]

In 2003, Lunn Poly relaunched its Getaway slogan as part of a new advertising campaign.[23]

Whispering Windows

[edit]

In late 2003, Lunn Poly introduced Whispering Windows created by Newlands Scientific. The technology would allow the windows to effectively talk to the customer, designed to encourage more interaction with the high street stores.[24] The estimated increase in footfall during the first week of the windows was 42%.[25]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Lunn Poly

View on Grokipedia
from Grokipedia
Lunn Poly was a major British chain of travel agencies specializing in package holidays, formed in the 1960s through the acquisition of Poly Travel by Sir Henry Lunn's travel business, which originated in the late . The company traced its roots to Poly Tours, established in 1888 to provide affordable foreign trips for students at London's Polytechnic, and Lunn's tours, begun in 1895 by Methodist minister Sir Henry Lunn to promote educational and travel to destinations like . By the mid-20th century, Lunn Poly had grown into one of the UK's largest high-street travel networks, pioneering mass-market chartered holidays for British tourists. In 1972, Lunn Poly was acquired by Thomson Holidays, expanding its reach under the Thomson umbrella while retaining its brand identity. The chain became iconic for its and 1990s advertising campaigns, including the "" slogan. Following its acquisition by Preussag (later TUI) in 2000, the Lunn Poly brand was phased out by the end of 2004 to streamline operations under the unified TUI identity, though its legacy influenced modern travel retailing. The associated , Lunn Poly Limited, was formally dissolved on 9 July 2024.

Origins

Lunn Travel Ventures

Sir Henry Simpson Lunn, born on 30 July 1859 in , , was a prominent English humanitarian, Methodist minister, and religious reformer dedicated to ecumenical efforts and social causes. After brief missionary work in and medical studies, Lunn turned his attention to promoting affordable group travel as a means of fostering Christian fellowship among nonconformist denominations. In 1906, he founded the Free Church Touring Guild to organize low-cost excursions for religious groups, emphasizing educational and spiritual benefits over luxury, which laid the groundwork for organized targeted at middle-class faith communities. Lunn's innovations extended to pioneering package holidays, beginning with the establishment of the Co-operative Educational Tours company in 1893, which facilitated inclusive trips combining travel with religious retreats and leisure. This venture expanded to summer tours across and included pilgrimages to the . By 1895, Lunn organized the first dedicated winter sports tours to , promoting and as healthful activities for British visitors. These efforts culminated in the formation of Alpine Sports Limited in 1908, which specialized in package ski tours and secured exclusive access to resorts, marking a shift toward commercializing winter while retaining an educational ethos. During the , Lunn's companies experienced significant growth, focusing on alongside educational and cultural travel, with expansions including the acquisition of several hotels in for exclusive client use in the . Knighted in for his contributions to international and , Lunn continued leading the business until his death on 18 March 1939 in . The enterprises persisted under family management, notably his son Sir Arnold Lunn, evolving into Lunn's Tours and later merging with the Polytechnic Touring Association in 1965 to form Lunn Poly.

Polytechnic Touring Association

The Polytechnic Touring Association (PTA) was founded in 1888 by the Regent Street Polytechnic—now the —as a philanthropic initiative to offer affordable, educational holidays to students, staff, and members, beginning with tours across to promote and cultural awareness. Rooted in Quintin Hogg's vision of "rational recreation," the organization aimed to uplift working-class and lower-middle-class youth through structured group travel that combined leisure with learning, such as geography-focused excursions. The first official overseas tour took place that year, with a group of schoolboys visiting and to observe the landscapes studied in class, marking the start of an emphasis on accessible international experiences. Early operations centered on low-cost group travel with an educational bent, including rail tours to France and starting in the late and expanding rapidly in the . By 1894, participation exceeded 3,000 annually, doubling to over 12,000 by 1903, as the PTA formalized into a in 1911 while retaining ties to the Polytechnic's non-profit ethos. Tours prioritized budget accommodations and guided itineraries for young travelers, fostering self-improvement through exposure to European history and ; by the 1930s, offerings had grown to include Mediterranean cruises, broadening appeal beyond continental rail journeys to sea-based adventures. Following , the PTA underwent significant commercial evolution, shifting toward mass-market holidays to meet rising demand for affordable leisure among the post-war generation. Renamed Poly Travel in 1958, it introduced air-inclusive packages in the , such as flights to European destinations combined with economical lodging, specifically targeting young adults seeking value-driven escapes. This expansion reflected a departure from purely educational roots toward profit-oriented operations, culminating in its 1962 acquisition by entrepreneur Harold Bamberg, who transformed the entity from a semi-philanthropic model into a fully commercial .

Formation and Expansion

Merger and Early Development

In , Lunn's Tours—which had been acquired by the airline group in 1955 under founder Harold Bamberg—acquired Poly Travel, with the combined entity rebranded as Lunn Poly in 1965 to create a unified that combined the strengths of both predecessors. This corporate fusion occurred amid the burgeoning package holiday market, with providing integrated air transport capabilities to support the new venture's expansion until its bankruptcy in November 1968. Following the airline's collapse, Lunn Poly was nationalized and placed under the state-owned Transport Holding Company (THC), which facilitated continuity in operations and further development through alternative air partnerships. The early development of Lunn Poly emphasized blending Lunn's legacy of upscale ski tours—briefly referencing its pre-merger innovations in —with Poly's tradition of economical group excursions, resulting in diversified holiday portfolios aimed at middle-class British families. Integration efforts included streamlining staff and booking processes from the two predecessor firms, enabling the launch of combined offerings that capitalized on the boom for more accessible overseas . Key strategies involved forging air partnerships, initially through until 1968, to facilitate affordable flights to Mediterranean hotspots, while introducing all-inclusive packages to destinations like and , helping the company compete with newcomers such as Horizon Holidays. During the late 1960s, under THC ownership, Lunn Poly achieved significant milestones, including rapid branch network growth that established a nationwide retail presence and solidified its role in the mass surge. By emphasizing "getaway" themes in early promotional efforts, the company targeted the rising demand for inclusive, hassle-free vacations, setting the stage for further expansion before its sale to Sunair in 1971 and subsequent 1972 acquisition by the Thomson Travel Group.

Acquisition and Peak Growth

Following Sunair's purchase of Lunn Poly from the THC in , the Thomson Travel Group acquired Sunair in 1972, integrating Lunn Poly into a larger conglomerate that provided access to extensive flight operations and international hotel networks. Following the acquisition, Lunn Poly experienced rapid growth, expanding from approximately 200 branches in the early to around 500 outlets by the and over 700 by the mid-1990s, establishing it as the United Kingdom's largest high-street chain. The company diversified its offerings beyond traditional short-haul packages to include cruises and long-haul destinations, capitalizing on rising demand for varied holiday experiences. By the mid-1990s, this expansion solidified Lunn Poly's peak as the top retail agent in the UK. Strategically, Lunn Poly adopted computerized reservation systems in the 1980s, streamlining bookings and enhancing efficiency amid the package holiday boom to popular destinations like Spain and Greece. The agency formed partnerships with major airlines, including British Airways, to secure favorable terms for customer flights and expand its portfolio. These developments supported sustained growth through the 1990s. In 2000, German conglomerate Preussag acquired Thomson Travel Group, incorporating Lunn Poly into the emerging TUI structure and further boosting its scale. By 2003, under TUI ownership, Lunn Poly achieved record operational highs with its extensive branch network serving millions of customers annually, reaching over 800 outlets by 2004.

Operations

Services and Holiday Packages

Lunn Poly's core offerings centered on affordable package holidays to Mediterranean destinations, particularly the and Majorca in , as well as popular spots in , which catered to the growing demand for sun-seeking getaways among British travelers. These packages bundled return charter flights, hotel accommodations—often self-catering or half-board in 3-star properties—and airport transfers, providing a complete, value-driven experience that emphasized convenience and fixed pricing to appeal to budget-conscious customers. The company's model played a key role in democratizing overseas travel, shifting from the earlier coach-based tours of its founding organizations to flights starting in the late 1960s, which dramatically expanded accessibility and volume. Targeting middle-income families and couples, Lunn Poly focused on short-haul "sun and sea" holidays during school breaks and peak summer periods, making exotic escapes attainable for working-class and lower-middle-class demographics previously limited to domestic trips. Drawing from its heritage, the company also offered specialized packages to Alpine resorts in and , a legacy of Sir Henry Lunn's pioneering tours in the early that introduced Britons to as a activity. Additionally, it maintained educational and cultural trips reminiscent of the Polytechnic Touring Association's original philanthropic missions, such as guided tours to historical sites in , appealing to groups interested in enrichment alongside relaxation. In the 1980s and , Lunn Poly innovated by emphasizing bundled services like integrated and flexible payment plans to enhance customer security and ease, while promoting loyalty through repeat-booking discounts on fixed-price deals that underscored its value-for-money ethos. By the , and dominated its portfolio, accounting for a majority of bookings in line with broader industry trends where these destinations represented about 60% of package holidays to in 1996, with around two-thirds of trips to structured as organized packages as of the late . Average short-haul packages cost around £400 per person during this period, reflecting the scale of mass while keeping prices competitive for families. Sales occurred primarily through the branch network, allowing personalized consultations on these offerings.

Branch Network and Retail Model

Lunn Poly's branch network expanded rapidly following the merger of Poly Travel and Sir Henry Lunn's travel operations, establishing a presence on high streets across the to facilitate direct customer access to travel services. By the , the chain had grown to approximately 500 branches, concentrated in urban areas to capture local demand for package holidays. Continued development under Thomson Travel Group ownership, acquired in , propelled further growth, with the network reaching 799 stores by 2000 and nearly 800 high-street outlets by 2004, solidifying Lunn Poly as the UK's largest chain. These branches operated on a standardized retail model, emphasizing walk-in accessibility and in-person interactions in prominent urban locations. Retail operations centered on trained agents conducting face-to-face consultations, using printed brochures to showcase holiday options and guide bookings for various packages, including those from Thomson and other operators. The model prioritized high-street convenience to encourage impulse decisions, with agents handling reservations through integrated systems linked to tour operator inventories. Lunn Poly's business model was commission-based, earning a commission on the value of holidays sold from partner tour operators, including its parent Thomson. This structure allowed seamless backend integration with Thomson for real-time availability checks, supporting efficient sales of air-inclusive tours and contributing to the chain's dominance in UK high-street travel distribution by the early 2000s.

Marketing and Branding

Television and Media Campaigns

Lunn Poly maintained a prominent presence in British television advertising from the 1970s through the 2000s, with commercials that highlighted affordable family holidays and escapist getaways to popular destinations. These ads often employed humorous scenarios, such as animated animals or whimsical family scenarios, to emphasize bargain deals and the joy of vacationing, contributing to strong brand recognition during the era of mass package . In the 1980s, Lunn Poly's television campaigns frequently incorporated the "Get Away!" slogan, featuring lighthearted vignettes that promoted summer escapes and seasonal promotions, aired extensively on ITV and other networks to drive high-street bookings. By the 1990s, the ads evolved to include festive themes, such as a 1994 Christmas commercial parodying The Snowman with comedic holiday mishaps, reinforcing the brand's focus on accessible family adventures. Jingles and catchy taglines were integral, enhancing recall amid growing competition in the travel sector. To expand its direct-to-consumer reach, Lunn Poly launched a dedicated television shopping channel on June 1, 2004, via Sky Digital, in partnership with The Travel Channel. The channel showcased a range of holiday packages through promotional segments, enabling viewers to book directly via telephone or online, as part of a strategy to boost sales through broadcast media. It operated as an 18-hour daily service, integrating with Lunn Poly's website for seamless digital bookings. However, the channel's run was short-lived; in November 2004, amid TUI UK's broader rebranding efforts, Lunn Poly Television was announced for closure and relaunch as Thomson TV by year's end, aligning with the conversion of nearly 800 high-street branches to the Thomson name. This shift prioritized a unified "powerbrand" identity, with television and online channels emphasizing Thomson's dynamic holiday offerings to capture a larger share of the market.

Advertising Slogans and Promotions

Lunn Poly's advertising efforts prominently featured memorable slogans that emphasized affordability and ease of booking holidays. The company's most iconic slogan, "Get away," originated in the and became synonymous with its brand, often delivered in a catchy within promotional materials. This phrase was revived in 2000 with a £6 million campaign that integrated it across various media to recapture nostalgic appeal and drive bookings. By the early , additional taglines such as "We beat anyone on price," "Click, call, or come in," and "Book with Lunn Poly and you're already there" appeared in brochures and print promotions, reinforcing competitive pricing and accessibility. Print campaigns formed a cornerstone of Lunn Poly's non-television , with full-page advertisements frequently appearing in national to highlight seasonal deals and destinations. For instance, ads in publications like the promoted flights to on or , offering savings of up to £40 per person on accompanying Lunn Poly . These efforts extended to inserts and magazine tie-ins, which created urgency through limited-time offers, such as with up to £150 off per person. Annual brochure distributions were a key tactic, providing detailed holiday packages to potential customers and supporting the retail network's ; Lunn Poly's parent , Thomson, relied heavily on these materials to sell millions of holidays yearly. Radio spots complemented print efforts by broadcasting deal highlights across national stations, particularly during peak booking periods like campaigns that combined audio promotions with print and other media. Promotional tactics included discount vouchers relaunched in as a consumer incentive, while percentage-based reductions of up to 15% were offered for upfront payments as an alternative to the new flexible 'pay-on-return' plans, aimed at broadening market reach without relying solely on high-street visits. In the late and early , these initiatives were supported by substantial spends, including over £5 million in a single period for integrated promotions.

Whispering Windows Initiative

The Whispering Windows Initiative was an innovative retail promotion launched by Lunn Poly in January 2004, featuring motion-sensor technology integrated into store windows to engage passers-by with audio and visual cues simulating destinations. Developed by Newlands Scientific (later rebranded as FeONIC), the system used in-window sensors to detect movement and trigger speakers embedded in the glass, which "whispered" seductive spoken messages alongside ambient sounds such as chirping crickets or breaking waves to evoke exotic getaways. Complementary lighting controls created an amber glow mimicking sunshine, enhancing the immersive effect without traditional visual displays. Implemented initially in six high-street stores across the as part of a broader £11m push, the aimed to draw in potential customers by transforming passive storefronts into interactive enticements during the peak booking season. The rollout, managed in collaboration with digital display provider Remote Media, ran for three weeks and focused on localized audio triggers that played upon proximity, encouraging walk-ins without disrupting street noise. This marked a shift from conventional visual attractors to audio-driven engagement, positioning Lunn Poly as a pioneer in tech-enhanced retail experiences for the sector. The initiative received attention for its novelty, with early trials praised for boosting store footfall significantly—achieving a 42% increase in the first week, 37% in the second, and 28% in the third—though some observers noted mixed reception due to the unusual auditory intrusion in urban settings. Credited with enhancing in-person inquiries during Lunn Poly's final major promotional effort before its to Thomson later in , the technology was discontinued as the company consolidated under the parent , ending the brand's independent operations by 2005.

Decline and Legacy

Rebranding and Closure

In 2000, the German travel conglomerate Preussag AG (later renamed TUI AG) acquired the Thomson Travel Group, which had owned Lunn Poly since 1972, initiating a period of full integration across its subsidiaries to streamline operations. By the mid-2000s, TUI faced intensifying competitive pressures from the rise of online travel booking platforms and low-cost airlines, which eroded traditional package holiday sales and prompted a strategic consolidation of brands under the Thomson umbrella. On November 2, 2004, TUI announced the rebranding of all approximately 800 Lunn Poly branches in the to Thomson, aiming to establish a unified "power brand" for greater market recognition. The decision also included the closure of the Lunn Poly Television shopping channel and website, both of which were to be repurposed under the Thomson name to align with shifting consumer preferences toward integrated digital and high-street services. The rebranding process began in early December 2004 with the installation of new signage, targeting completion across all branches by January 2005 to coincide with the peak post-Christmas booking period. As part of TUI's broader September 2004 , which included the announced loss of around 800 jobs across its operations (representing about 6% of its 13,000-strong workforce), the transition involved minimal branch closures but significant operational adjustments. Existing Lunn Poly holiday bookings were honored seamlessly under the Thomson brand, ensuring continuity for customers, while the Lunn Poly name was fully phased out by the end of 2004.

Cultural and Historical Impact

Lunn Poly's historical significance lies in its evolution from philanthropic beginnings to a cornerstone of commercial tourism, spanning over a century from its roots in 1888. The Polytechnic Touring Association (PTA), established that year as an educational arm of the Regent Street Polytechnic, initially organized affordable tours for working people, including visits to world fairs and holiday homes in Britain and abroad, blending leisure with self-improvement. Sir Henry Lunn, a Methodist minister, expanded this model in the 1890s with religious and winter sports tours to Switzerland and the Alps, merging his operations with the PTA in the 1960s to form Lunn Poly, which transformed these altruistic initiatives into a profit-driven enterprise serving millions. This progression exemplified the shift from elite, purpose-driven travel to accessible mass leisure, with records of the PTA preserved in the University of Westminster Archives, including brochures, photographs, and films that document early innovations in group tourism. In the travel industry, Lunn Poly played a pivotal role in pioneering mass-market package holidays, democratizing foreign for working-class Britons during the post-World War II era. By integrating flights, accommodations, and activities into affordable bundles, it contributed significantly to the 1970s-1990s boom across , particularly in Mediterranean destinations like , where hotel infrastructure expanded rapidly to accommodate British visitors. As the UK's largest high-street chain by the , surpassing even , Lunn Poly facilitated the transition from rail-and-sea excursions to jet-age packages, making sun-soaked escapes viable for ordinary families and fueling economic growth in host countries. Its acquisition by what became TUI in 2000 integrated these practices into a global powerhouse, influencing contemporary models of integrated . Culturally, Lunn Poly holds an iconic place in British nostalgia, embodying the "sun, sea, and " archetype of carefree continental holidays that defined generations of working-class leisure from the onward. Its advertisements and branding, often featured in media retrospectives on affluence, evoked a sense of accessible and social aspiration, shaping perceptions of foreign as an annual rite for many Britons. This legacy persists in cultural memory as a symbol of the holiday that broadened horizons beyond domestic shores, influencing everything from popular media depictions of package tours to the enduring appeal of budget beach getaways.

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