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MailOnline

MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) is the website of the Daily Mail, a tabloid newspaper in the United Kingdom, and of its sister paper The Mail on Sunday. MailOnline is a division of dmg media, which is owned by Daily Mail and General Trust plc.

Launched in 2003 by the Associated Newspapers’ digital division led by ANM managing director Andy Hart, MailOnline was made into a separately managed site in 2006 under the editorship of Martin Clarke and general management of James Bromley. It is now the most visited English-language newspaper website in the world, with over 11.34m visitors daily in August 2014.[needs update]

Previously, there was an attempt to call into question the integrity of the website's journalism after NewsGuard's feature which is designed to fight what it describes as fake news. Microsoft Edge warned users against trusting content at the site, asserting that "this website generally fails to maintain basic standards of accuracy and accountability" and "has been forced to pay damages in numerous high-profile cases". This warning has since been removed, and NewsGuard stated that the website "generally maintains basic standards of accuracy and accountability", though it "still failed to gather and present information responsibly".

The website has an international readership, featuring separate home pages for the UK, US, India and Australia. While the MailOnline maintains the politically conservative editorial stance of the print edition, much of the content featured on the website is produced exclusively for the MailOnline and is not published in the Daily Mail. It is known for its "sidebar of shame", a box listing celebrity misdemeanours. The Financial Times, alluding to a quote by Samuel Johnson, has suggested that "If you are tired of MailOnline, you are tired of Kim Kardashian's life – and most readers are not."

The website reached 199.4 million unique monthly visitors in December 2014, up from 189.52 million in January 2014 and 128.59 million in May 2013, according to the Audit Bureau of Circulations.[needs update]

Globally, MailOnline is the most visited English-language newspaper website; ComScore gave the site 61.6 million unique desktop computer visitors for January 2014, ahead of The New York Times' website, which received 41.97 million visitors in the same month. According to ComScore, MailOnline recorded 100.5 million visitors across desktop computers, smartphones and tablets in that month. In July 2014 it recorded 134 million users.

Almost 70% of its traffic comes from outside the UK, mostly from the United States. The Daily Mail print newspaper has no presence there, but has aggressively targeted the country with its online offering, branded as the "Daily Mail" rather than MailOnline. In January 2014 it paid over £1m to the Charleston Daily Mail for the domain name www.dailymail.com in order to increase its attractiveness to US advertisers.

In January 2014, it was ranked the eighth most-visited news website in Australia, up from tenth in December 2013. Globally the site was forecast to reach £60m in advertising sales in the year to September 2014, up 49%.[needs update]

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