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Moscot is an American luxury eyewear brand, headquartered in New York City, specializing in optical frames and sunglasses. It was founded on the Lower East Side of Manhattan in 1915 by Hyman Moscot, and is one of the oldest local businesses in New York City,[1] as well as the 21st oldest eyewear company in the world still operating.[2] It remains privately owned by the Moscot family.

Key Information

History

[edit]

Early years, 20th century

[edit]

In 1899, when he was in his 20s, Jewish-Belarusian immigrant Hyman Mushcot arrived in New York City through Ellis Island, allegedly where his surname was shortened and changed to Moscot.[3] He settled down in Manhattan's Lower East Side, and having already worked in the optical business in his home country, he began selling ready-made eyeglasses from a wooden pushcart on Orchard Street.[1][4] He spoke only Yiddish, and served the many immigrants that poured into the Lower East Side at the turn of the century.[4] In 1910, Hyman married fellow immigrant Leba.[3] Five years later, with a family rapidly growing, he opened his first retail store at 94 Rivington Street, filling its windows with signs, posters, and drawings of giant eyes and glasses. (Because of this, some journalists have speculated that the shop, which sat close to the Williamsburg bridge, was F. Scott Fitzgerald’s inspiration for the Doctor T. J. Eckleburg billboard in The Great Gatsby, which the novelist was writing during the same years.)[3][5] Hyman and Leba had six children.[3] In 1925, at 15 years old, Hyman’s youngest son, Solomon, nicknamed "Sol," took over the business, and in 1935, moved the shop to its location at 118 Orchard Street, where it would be located for nearly eight decades.[4] The bright yellow sign with giant, black-rimmed glasses that adorned its storefront became synonymous with the brand, the neighborhood, and downtown New York, and while most of New York's historical businesses fell during the Great Depression, the Moscots made it through the 1930s.[3]

Sol's son, Joel, began presiding over the House of Moscot in 1951.[3] Charming, dedicated, and devoted to his customers, Joel would manage Moscot for over fifty years‚ overseeing the Shop's activities, while conveying the family's values to his sons, who would soon become the fourth generation of Moscots to take the helm. The oldest, Harvey, graduated from Boston New England College of Optometry in 1986, and began working as a doctor at 118 Orchard.[3] The youngest, Kenny, entered the business in 1991 with a bachelor's degree in finance.[5] In 1996, with father Joel still at the company, Moscot expanded, opening a second shop at 69 W. 14th Street, on the corner of Sixth Avenue, in downtown Manhattan, which remains the company's flagship location.[3]

21st century

[edit]

After Joel Moscot retired in 2003,[3] the family company rebranded from Sol Moscot to Moscot. Together, the fourth generation Moscot siblings reinvented what was once a neighborhood optical shop into what is now a global brand.[3]

After the death of his brother in 2010, Harvey Moscot became president of the company. In 2013, Moscot moved from 118 Orchard Street across Delancey Street to 108 Orchard Street where it remains today.[6] The shop was eventually included in the Tenement Museum’s historical tour of the Lower East Side.[7] In 2013, Moscot opened its third flagship store in the Cobble Hill neighborhood of Brooklyn, the façade of which is reminiscent of the family’s first shop at 94 Rivington Street.[3] Moscot later opened shops in Seoul, South Korea, Tokyo, Japan, and London, England.[8]

Harvey's son, Zack Moscot studied industrial and product design at the University of Michigan in Ann Arbor and began working full time at Moscot in 2013. He is now the company’s chief eyewear designer, representing the fifth generation Moscot to join the brand.[9]

In 2022 Moscot opened a store in Zurich, Switzerland.[10]

In spring 2008, the brand teamed up with fashion designer Chris Benz for a limited edition run of four colors for its classic frame, the "Nebb"; only 200 of each available. The company has since engaged in collaborations with Simon Miller, Myles Kennedy, Tariq Trotter, Johan Lindeberg for BLK DNM, Common Projects, Helio Ascari, and others.[citation needed]

Despite the brand's strong New York identity and heritage, the frames have been made in China for decades.[11]

Artists and celebrities

[edit]

Moscot is known for its collaborations and association with American artists and celebrities.[12]

Actor Justin Theroux, a longtime customer, has a frame named after him based on those his character wore in the 2001 movie Mulholland Drive.[13]

In 2011, the company released a limit edition (only 350 pairs were available) of the Terry Richardson original frame, called "Terry".[14]

In 2014, a limited edition "Grunya" frame designed with the collaboration of The Roots frontman Tariq Trotter was released.[15]

Johnny Depp wore "Lemtosh" frames in the 2004 movie Secret Window.[16][17][18]

In 2019, Moscot created The MILTZEN in Crystal with historical Rose Custom Made Tint for the SFMOMA of the exhibition, Andy Warhol—From A to B and Back Again.[19]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Moscot

View on Grokipedia
from Grokipedia
Moscot is a family-owned American luxury eyewear brand founded in 1915 on Manhattan's , renowned for its handcrafted optical frames and that blend timeless craftsmanship with a distinctive aesthetic. The brand traces its origins to Hyman Moscot, an Eastern European immigrant who arrived in the United States via in 1899 and initially sold ready-made eyeglasses from a pushcart on Orchard Street before establishing the formal business in 1915. Over the decades, Moscot has remained under family stewardship across five generations, with key figures including third-generation Joel Moscot, who expanded the operation in the mid-20th century, and current leaders like fourth-generation Harvey Moscot and fifth-generation Zack Moscot. A notable milestone occurred in 1946 when the brand's Orchard Street shop facade was featured on the cover of , underscoring its deep ties to New York culture. Moscot's product lineup emphasizes high-quality materials and meticulous construction, with iconic styles such as the Lemtosh—a rounded, intellectual frame named after family member Lemuel T. Moscot—and the Nebb, a bold square shape inspired by neighborhood patrons. The brand operates flagship shops in and , offering prescription , , and customization options through initiatives like The LAB, while also supporting community efforts via the MOSCOT Mobileyes Foundation, which provides free eye care to underserved New Yorkers. Today, entering its 110th year in 2025, Moscot continues to celebrate its heritage through seasonal collections that honor the city's diverse creators and visionaries.

Overview

Founding and Family Heritage

Moscot's origins trace back to 1899, when Hyman Moscot, a Jewish immigrant from , arrived in via and began his entrepreneurial journey as a pushcart peddler on the , selling ready-made eyeglasses and other goods to the bustling immigrant community. This humble beginning laid the foundation for a family business deeply rooted in the neighborhood's vibrant culture of resilience and craftsmanship. In 1915, Hyman opened the family's first brick-and-mortar store at 94 Rivington Street, marking the transition from street vending to a dedicated optical shop that catered to the growing demand for affordable among working-class residents. The remained a family affair, passing through five generations: Hyman as the first, his son Sol as the second who joined in the and expanded operations, grandson Joel as the third who maintained the legacy post-World War II, great-grandson Harvey Moscot as the fourth and current CEO, and Harvey's son Zack Moscot as the fifth and , who brings a modern perspective to the brand's heritage. As the neighborhood evolved, so did the store's location to ensure continuity in the heart of the ; in 1935, it relocated to 118 Orchard Street at the corner of , where it served as the for nearly eight decades. In 2013, under Harvey's leadership, the shop moved across to 108 Orchard Street, preserving its neighborhood presence while accommodating contemporary retail needs amid the area's . This multi-generational stewardship has sustained Moscot as a quintessential New York institution, evolving from immigrant roots into a global brand while staying true to its origins.

Brand Identity and Philosophy

MOSCOT's brand identity is rooted in a distinctly refined downtown aesthetic that seamlessly blends vintage craftsmanship with modern luxury, drawing from its longstanding heritage to create eyewear that embodies effortless urban sophistication. This aesthetic emphasizes clean lines, enduring silhouettes, and a subtle nod to the brand's origins, positioning MOSCOT as a bridge between classic American style and contemporary appeal. At the core of MOSCOT's philosophy lies a dedication to timeless design and uncompromising quality over fleeting trends, with every piece infused by more than a century of expertise to ensure longevity and authenticity. This approach prioritizes meticulous and superior materials, reflecting a commitment to craftsmanship that has defined the brand since its inception. Under the of the Moscot family across five generations, this is preserved, fostering a cohesive operation driven by shared passion for enduring style. In 2025, MOSCOT marked its 110th anniversary with celebrations highlighting its deep ties to New York culture, including a campaign recreating decades of NYC style and a collaboration with that referenced the magazine's 1946 cover featuring the iconic MOSCOT shop facade. These initiatives underscore the brand's role as a , celebrating its evolution while honoring its neighborhood optical roots. Complementing this identity, MOSCOT offers personalization through The LAB service, where customers can customize frames with handmade, dip-dyed tints and bespoke lens options crafted in the brand's facility. This feature allows for unique expressions of individual style, aligning with the philosophy of tailored, high-quality eyewear that transcends standard offerings.

History

Origins and Early 20th Century (1899–1940s)

In 1899, Hyman Moscot, a Jewish immigrant from , arrived in via and began his entrepreneurial journey by selling ready-made eyeglasses from a wooden pushcart on Orchard Street in Manhattan's . This venture catered to the dense immigrant community, where affordable vision correction was essential for laborers and families adapting to urban life amid limited resources. Hyman's operations reflected the pushcart economy prevalent among Eastern European newcomers, providing practical optical goods to support daily work in factories and tenements. By 1915, having built a loyal customer base, Hyman opened the family's first brick-and-mortar retail shop at 94 Rivington Street, marking the formal establishment of Moscot as an optical provider. The store emphasized affordable eye examinations and eyewear tailored to working-class New Yorkers, including Yiddish-speaking immigrants who formed the core of its early clientele. In 1925, Hyman's son Sol Moscot, then just 15 years old, joined the business and quickly assumed operational leadership, continuing the focus on accessible optical services while expanding the shop's reputation for quality and community support. The 1930s brought significant challenges with the , during which Sol Moscot sustained the business by offering free eye checks, frames, and adjustments to those in need, helping the family endure economic hardship while reinforcing their commitment to the community. As the decade progressed, the business adapted by prioritizing practical, cost-effective eyewear designs. In the 1940s, amid World War II's material shortages and , Moscot maintained operations through resourceful sourcing and customer loyalty.

Mid-to-Late 20th Century (1950s–1990s)

In 1935, the Moscot family relocated their optical shop from its original Rivington Street location to 118 Street at the corner of in Manhattan's , a move that solidified the business's presence in the bustling immigrant neighborhood. This relocation allowed for expanded operations, including the introduction of custom-tinted lenses by , which catered to both medical needs and emerging fashion trends among American women seeking stylish eyewear enhancements. These custom fittings marked a shift from solely ready-made to personalized services, enhancing Moscot's reputation as a community-oriented amid the Great Depression's economic pressures. The postwar era brought further innovations, with the introduction of the Lemtosh frame in the , a rounded, keyhole-bridge design that targeted urban professionals and epitomized the era's blend of functionality and subtle style. This frame, often associated with vintage round aesthetics, drew from earlier influences like the Miltzen while adapting to tastes for sleek, optimistic designs reflective of New York's economic boom. Under third-generation , Joel Moscot joined the business in 1951, bringing a charming, customer-focused approach that emphasized precise fittings and quality craftsmanship, helping Moscot evolve into a neighborhood staple for working-class residents and emerging creatives. During the 1960s through 1980s, Moscot played a quiet yet integral role in the Lower East Side's vibrant scene, outfitting artists, musicians, and locals with affordable, durable amid the neighborhood's artistic ferment. Joel Moscot's stewardship maintained the shop's operation as a family-run enterprise, fostering loyalty through personalized service in an area known for its bohemian spirit and DIY ethos. The brand's frames, including enduring rounds like the Lemtosh, resonated with the era's rejection of mass-produced conformity, serving as subtle accessories for the creative undercurrents of New York City's East Village and punk movements. By the late , Moscot navigated significant challenges from the Lower East Side's urban decline, including rising , loss, and in the 1970s and 1980s, which led to widespread business closures and boarded-up storefronts in the district. Despite these hardships, the shop endured through its stable, family-operated model under Joel Moscot, avoiding corporate overhauls and relying on community ties to weather the fiscal crisis and housing abandonment that plagued the area. This resilience underscored Moscot's commitment to local roots, preserving its identity as a resilient fixture without major structural changes until the turn of the millennium.

21st Century Expansion and Rebranding

In 2003, following the retirement of third-generation leader Joel Moscot, fourth-generation family member Harvey Moscot spearheaded a of the company from "Sol Moscot" to simply "Moscot" to streamline the name and broaden its appeal beyond local New York audiences. The rebranding coincided with aggressive international expansion, beginning with the opening of Moscot's first European flagship store on London's Beak Street in December 2015, marking its entry into the global luxury market. This was followed by stores in Seoul, South Korea, in late 2013 and Tokyo, Japan, in 2015, with further growth including a Zurich, Switzerland, location in 2022. Subsequent expansions included the relocation of the New York flagship to 94 Orchard Street in 2021 and the opening of a new Union Square flagship in New York in March 2025. As of 2025, Moscot operates over 25 shops worldwide, reflecting its transformation into a multinational brand while maintaining family oversight. Complementing physical expansion, Moscot embraced digital commerce in the 2010s, launching its e-commerce website in 2013 to enable direct online sales globally. The brand further innovated with a virtual try-on tool in 2021, partnering with technology provider Vertebrae to offer realistic frame previews via webcam or smartphone, enhancing customer accessibility amid rising online shopping trends. In the 2020s, Moscot responded to evolving consumer priorities by integrating sustainability into its operations, including the adoption of eco-responsible materials and designs in select collections to reduce environmental impact. This commitment aligned with broader industry shifts toward ethical practices, culminating in the Fall 2025 Collection, titled "Living History," which launched in September 2025 as a tribute to New York City's diverse inhabitants and the brand's century-plus heritage in the city. The collection introduced five new frames inspired by iconic New York archetypes, blending timeless craftsmanship with contemporary storytelling.

Products and Design

Iconic Frame Models

Moscot's iconic frame models draw from the brand's deep-rooted heritage, embodying a timeless aesthetic that blends vintage influences with modern wearability. Among these, the Lemtosh stands as a cornerstone, introduced in the mid-20th century as a rounder Wellington-style frame featuring a distinctive keyhole bridge and diamond edging. This design evokes vintage Americana through its association with generations of intellectuals, artists, and free-spirited individuals, serving as a signature piece in Moscot's lineup. The Lemtosh's enduring popularity is enhanced by customization options available through The LAB, where wearers can select hand-dipped tints for lenses, allowing for personalized optical and sunglass variants. Complementing the Lemtosh is the Miltzen, a bold, rounded frame originating from and named after Uncle Miltzen, a family figure in Moscot's history. Crafted with a high bridge and full-view geometry, it projects an intellectual, refined aesthetic suitable for downtown urban life, available in classic and other finishes. Its rectangular undertones in certain interpretations align with boldness, though the core style emphasizes smooth, rounded contours for versatile daily wear. The Nebb, another iconic model in the Originals collection, features a bold panto shape with a square profile, bridge, and two-dot rivets, inspired by neighborhood patrons and offering a structured yet versatile look for optical eyeglasses and Nebb Sun . The Originals collection further highlights Moscot's legacy with models like the and Zetz, which preserve authentic period details from the 1930s to 1980s, including riveted hinges and real glass lenses in both optical and forms. The features a square shape with a keyhole nose bridge and two-dot rivets, offered as optical eyeglasses or Arthur Sun for a structured, timeless look. Similarly, the Zetz adopts a square profile with a bridge and three-dot rivets, available in Zetz Sun variants that transition seamlessly from optical to shaded protection. These frames underscore Moscot's commitment to heritage-inspired designs that align with the brand's philosophy of timelessness. Moscot continues to evolve its collections while honoring originals, as seen in the Fall 2025 line, which introduces five new bold frames—Spilkes, Traif, Shtup, Cosnic, and Fevel—inspired by the diverse characters of New Yorkers. This release blends exaggerated proportions and urban edge with the brand's signature craftsmanship, expanding the iconic roster for contemporary tastes.

Manufacturing Process and Materials

Moscot's manufacturing process begins with design and prototyping in , where the brand's creative team, led by fifth-generation owner Zack Moscot, develops new frame styles emphasizing timeless aesthetics and precise fit. Once prototypes are finalized, production shifts to the company's dedicated factory in , a long-term partner that has crafted Moscot frames for nearly 50 years, ensuring consistent quality through in-house oversight. This facility handles the core assembly, where each frame undergoes approximately 130 steps, including cutting, milling, and riveting, to create durable, handmade . The materials selected for Moscot frames prioritize durability, comfort, and , with Italian acetate forming the basis for most models due to its natural derivation from and wood pulp, offering flexibility and a premium finish. Metal components, such as , provide structural integrity, while elements in temples and nose pads enhance hypoallergenicity and lightness, reducing wear discomfort during extended use. Real hardware, including riveted hinges and diamond rivets, reinforces the construction, allowing frames like the Lemtosh to withstand daily rigors without compromising style. Raw materials for frames, such as acetate, are sourced from and , ensuring high standards in quality and ethical supply chains. For mass production, frames are meticulously assembled abroad before shipping to labs for final quality control, where each piece is inspected, cleaned, and adjusted to meet precise specifications. Custom orders receive additional hand-finishing in NYC, including prescription lens cutting and hand-dyeing for tints, a technique perfected over decades to achieve exact vision correction and aesthetic personalization. This hybrid approach—combining global efficiency with local expertise—upholds Moscot's commitment to ethical sourcing through vetted partnerships and sustainable practices, such as using responsibly derived Italian acetate in recent collections to minimize environmental impact.

Cultural Impact

Celebrity Wearers and Endorsements

Moscot eyewear has long attracted cultural icons, beginning with 1960s figures such as and , who wore the brand's vintage frames like the Miltzen, embodying the era's artistic and literary elite. In the early , actor adopted the Lemtosh frame, notably in his 2004 film , helping to popularize the geek-chic aesthetic and elevating the model's status as a timeless classic. Depp's consistent sightings in Lemtosh variants contributed to an uptick in consumer interest, solidifying its role as Moscot's best-selling frame. Contemporary wearers have further amplified the brand's appeal. Musician has been spotted in custom-tinted Lemtosh Tortoise frames, while favors the Lemtosh Sun for its rounded silhouette and keyhole bridge. Actor embodies the intellectual vibe of the Lemtosh, often pairing it with tinted lenses for evening style. has worn the Shtarker aviator and Zulu Sun during film promotions, including on . Paul Rudd frequently appears in Moscot frames, including the Arthur Sun during sports events and the Lemtosh for everyday looks, highlighting the brand's versatility. Stanley Tucci's signature Vilda frame underscores Moscot's refined, acetate-crafted designs, while King Charles III opts for the Lemtosh Sun in Flesh as his go-to sunglasses. Media coverage of these endorsements, such as a 2016 Adweek feature on Depp and other celebrities, spurred renewed demand for the Lemtosh, reinforcing Moscot's cultural cachet without formal partnerships.

Collaborations and Pop Culture Influence

Moscot has engaged in several notable collaborations with fashion and lifestyle brands, blending its heritage craftsmanship with contemporary aesthetics. In 2011, the brand partnered with BLK DNM, a label founded by , to create a limited collection that merged Moscot's century-old optical expertise with modern streetwear influences, resulting in frames that evoked a fusion of vintage New York style and urban edge. More recently, in 2021, Moscot collaborated with menswear designer Todd Snyder to reimagine the iconic Zilch as the Nomad edition, featuring updated materials and a nod to Snyder's 10th anniversary, which highlighted Moscot's adaptability in high-end retail collaborations. Other partnerships include a 2022 team-up with Saturdays NYC for the TOMO Sun , emphasizing shared New York roots in casual luxury apparel, and a 2025 limited-edition Lemtosh with Ascari, incorporating hand-wrapped leather temples for a , artisanal touch. Beyond fashion crossovers, Moscot's designs have permeated pop culture, often appearing in films and literature as symbols of intellectual and retro cool. The brand's Lemtosh frame gained cinematic prominence in Christopher Nolan's 2023 film Oppenheimer, where wore a pair as , underscoring the glasses' association with authoritative, mid-20th-century personas. Similarly, in 2022's The Batman, Paul Dano's portrayal of featured Moscot's Lemtosh-TT model, integrating the eyewear into Gotham's gritty aesthetic and amplifying its visibility among genre audiences. Earlier influences trace to literary lore, with rumors suggesting that drew inspiration from Moscot's early 20th-century signage for the eerie billboard eyes of Doctor T.J. Eckleburg in , published in 1925, linking the brand to iconography. These elements have solidified Moscot's role in shaping eyewear's cultural narrative, from evoking historical authenticity in period dramas to embodying timeless rebellion in modern blockbusters, without formal endorsements but through organic stylistic resonance.

References

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  12. https://moscot.com/pages/craftsmanship
  13. https://moscot.com/collections/downtown-frames
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  31. https://www.enterprisetimes.co.uk/2021/03/18/moscot-launches-virtual-try-on-experiences-for-eyewear/
  32. https://www.sustainabilitytracker.com/brand/moscot/actions/
  33. https://moscot.com/blogs/moscot-moments/the-fall-2025-collection
  34. https://moscot.com/collections/fall-2025
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  45. https://moscot.com/pages/faqs
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  51. https://moscot.com/products/acetate-comb
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  58. https://blog.favrspecs.com/johnny-depps-favorite-eyewear/
  59. https://moscot.com/blogs/moscot-moments/paul-mccartney-the-lemtosh-tortoise-with-custom-made-tints
  60. https://moscot.com/blogs/moscot-moments/harry-styles
  61. https://moscot.com/blogs/moscot-moments/jeff-goldblum
  62. https://www.gq-magazine.co.uk/article/sunglasses-evening-style
  63. https://moscot.com/blogs/moscot-moments/ryan-gosling
  64. https://moscot.com/blogs/moscot-moments/paul-rudd
  65. https://moscot.com/blogs/moscot-moments
  66. https://moscot.com/blogs/moscot-moments/stanley-tucci-the-vilda
  67. https://moscot.com/blogs/moscot-moments/king-charles-iii-the-lemtosh-sun
  68. https://www.adweek.com/brand-marketing/how-johnny-depp-and-slew-celebs-made-moscots-lemtosh-frames-famous-173945/
  69. https://www.gq.com/story/exclusive-interview-johan-lindeberg-and-harvey-moscot-discuss-blk-dnm-and-moscot-collaboration
  70. https://robbreport.com/style/accessories/todd-snyder-mascot-zilch-nomad-sunglasses-1234615806/
  71. https://moscot.com/blogs/moscot-moments/moscot-x-saturdays-nyc-the-tomo-sun
  72. https://moscot.com/blogs/moscot-moments/the-moscot-ascari-lemtosh-limited-edition
  73. https://moscot.com/blogs/moscot-moments/robert-downey-jr-the-lemtosh
  74. https://moscot.com/blogs/moscot-moments/the-riddlers-glasses-in-the-batman-came-from-a-gotham-brand
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