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Negan
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Negan
The Walking Dead character
Negan as he appears in the comic book series (left) and Negan Smith as portrayed by Jeffrey Dean Morgan in the television series (right)
First appearance
Last appearance
  • Comic:
  • "Negan Lives!" (2020)
Created byRobert Kirkman
Charlie Adlard
Adapted byScott M. Gimple
Matthew Negrete (The Walking Dead)
Portrayed byJeffrey Dean Morgan
Voiced byJeffrey Dean Morgan (Tekken 7)
In-universe information
OccupationGym Teacher
Leader of the Saviors
Comic:
Member of the Militia
Television:
Worker for the Alexandria Safe-Zone
WeaponWired bat ("Lucille")
SpousesLucille (deceased)
Television:
Annie (second wife)
Significant othersSherry
Amber
Frankie
Tanya (only named in the TV Series)
Television:
Alpha
ChildrenTelevision: Joshua Smith

Negan is a character and antagonist in the comic book series The Walking Dead, its self-titled television adaptation, and its spin-off series Dead City. The character is fully named Negan Smith in the television series. He was the leader of the Saviors, a group of survivors in the Sanctuary that oppresses other survivor communities and forces them to pay tribute to him. In the comics, the character's appearance is based on Henry Rollins, as confirmed by Charlie Adlard.[1] Jeffrey Dean Morgan portrays Negan in the television series, having first appeared in the sixth-season finale.[2] When offered the role of Negan, Morgan immediately accepted, as he was already a fan of the comic book series.[3]

After Rick Grimes and his fellow survivors agree to begin a trading relationship with the Hilltop Colony, they are ambushed by the Saviors and forced to obey Negan's orders to give the Saviors half of their supplies, as the other communities do. Initially obedient, Rick and the others secretly conspire with other communities in the Washington, D.C. area to prepare for war against the Saviors. After his defeat at the hands of the allied communities led by Rick, he is incarcerated for years until Carol recruits him as a reluctant ally against the Whisperers. After Negan kills the Whisperers' leaders Alpha and later Beta, the other survivors reluctantly accept him as an official member of their community.

Morgan has received critical acclaim for his portrayal of Negan in the television series, earning the Critics' Choice Television Award for Best Guest Performer in a Drama Series,[4] MTV Movie Award for Best Villain,[5] and Saturn Award for Best Guest Starring Role on Television.[6] Although the character himself initially received a mixed reception as the main antagonist of Seasons 7 and 8, with some critics calling him "ridiculous", his redemption arc in the later seasons has caused him to become viewed by many as among the best and most well-developed characters in the series.

In March 2022, it was announced that Morgan would reprise his role as Negan in a spin-off series alongside Lauren Cohan as Maggie Greene. Originally titled Isle of the Dead, it was later renamed The Walking Dead: Dead City and is set years after the end of the original series in New York City.

Creation

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Robert Kirkman conceptualized the character after scrapping the idea of Rick Grimes being forced to protect his son, Carl Grimes, by killing fellow survivor Glenn Rhee.[citation needed]

Jeffrey Dean Morgan was cast as Negan in 2015.[7] Before Morgan's casting Matthew Lillard and Henry Rollins both auditioned for the role, the choices were narrowed down to Lillard and Morgan with the latter winning the role.[8][9] He made his television debut in the sixth-season finale.

Comic book series

[edit]

"Here's Negan"

[edit]

Prior to the outbreak, Negan lived in Reston, Virginia and was the coach of a local high school, keeping his players in line through intimidation and bullying. He is happily married to his wife, Lucille, but nonetheless has a mistress on the side who does not know he is married. During an argument, Lucille collapses and he rushes her to the hospital, where she is diagnosed with cancer. As his wife is tended to, Negan tells his mistress the truth, and she immediately leaves him. When the zombie apocalypse starts, the hospital workers tell Negan they are being forced to abandon the hospital and he should leave with them, but he refuses to leave Lucille's side. Lucille dies when the power goes out, short-circuiting her life-support machine; moments later, she reanimates as a zombie. He flees the hospital and finds a boy being trapped by zombies, and helps to dispatch them with a fire extinguisher. In return, Negan asks the boy to kill Lucille for him.[10]

"A Larger World"

[edit]

At some point after the outbreak, Negan is found by a group led by a man named Dwight. He slowly takes control over this group from Dwight, renaming them the Saviors and ruling them with an iron fist. He also takes a baseball bat from another survivor and wraps it in barbed wire and names it after his late wife Lucille. Negan, along with his team (which includes at least 50 others), makes a deal with the Hilltop Colony: the Saviors would use the weaponry the other group was lacking to cull all zombies wandering near the Hilltop's premises; in return, the Saviors would obtain half of Hilltop's supplies, such as livestock and crops. Negan punishes even the smallest infraction (real or perceived) with brutal violence; for example, he orders the death of Hilltop's leader, Gregory, because he feels Gregory is not sufficiently loyal.[11]

"Something To Fear"

[edit]

Later, Negan, along with 50 other Saviors, sneaks up on Rick Grimes' group and subdues Rick by surprise. They line up all of the survivors from the van (Rick, Carl, Glenn, Maggie, Michonne, Rosita, Aaron, Eugene, Abraham) telling them that Negan wants revenge for the Saviors who were killed. Without Rick's consent, Negan imposes a binding deal: everything that belongs to the Alexandria Safe-Zone now belongs to the Saviors. Negan also introduces his weapon of choice; Lucille, a baseball bat covered in barbed wire.

After a long talk about the new world order and whom he should beat to death using Lucille, he finally chooses Glenn as his victim. Negan slams Lucille down. Negan laughs as Glenn attempts to get to his feet. After Glenn addresses his final words to Maggie, Negan swings Lucille at him, breaking his skull and removing his eye, and finally beats Glenn to death.

Negan tells the group that the Saviors will be back in one week to collect half of everything they have, threatening more deaths should they refuse. Rick vows to avenge Glenn by killing Negan, amusing the latter, who beats Rick with his bare hands in response before he and the other Saviors leave the survivors to mourn over Glenn's body.[12]

"What Comes After"

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Negan and the Saviors later arrive at the Alexandria Safe-Zone for their first offering. Negan and the Saviors begin killing the roamers in the surrounding area and scavenge each of the houses for supplies. Negan and his men depart from the Safe-Zone with supplies, but, unbeknownst to them, Carl is hiding in the truck with an assault rifle. Once the Saviors get back to their base, Negan is amazed to see that Dwight is still alive. A Savior finds Carl, and Carl uses the rifle to kill six Saviors. They surround Carl, and he demands to speak with Negan. When Negan arrives, Carl fires at them until he loses control of his gun. Dwight is about to kill Carl when Negan stops Dwight and says, "Is that any way to treat our new guest?"[13]

Instead of taking immediate action against Carl, Negan shows interest in getting to know him. He goes as far as to lead him through the Saviors' facilities, revealing that he is the leader of a cult-like domain of selfless followers who bow to his every word and command. Many followers in his ranks are living on a point system in order to sustain their lives, though many give in to his graces in exchange for a better lifestyle, most notably the women in his "harem", whom he considers his "wives".

Negan reveals that he would like to get to know Carl a little better, but he gets distracted by Carl's bandaged face. He orders Carl to remove the bandages. Carl allows him to see it only after being threatened; he removes the bandages to reveal that he is missing an eye after having been shot in the face. Negan, in a state of disbelief and awe, jokingly mocks the disfigurement and goes as far as to ask Carl if he can touch the part of his skull showing through Carl's exposed eye-socket, which causes Carl to break finally and cry. In a rare moment of compassion, Negan apologizes, seeing that he has finally found a weakness in the child he finds so dangerous.

In a ritualistic fashion, complete with call-and-response chanting, with the followers answering to Negan's words, Negan demonstrates that he punishes whoever displeases him by searing their faces with a hot iron. Tied to the end of a pole, the tool is held over a fire before being handed to Negan, who presses it against the victim's face as punishment for their offense. In this case, it is the face of Amber's former lover Mark, who is left disfigured in the same manner as Dwight, with a portion of his face permanently scarred and an eyeball exposed. After the ritual, Negan dismisses his congregation before turning to Carl, who hands back "Lucille", and Negan leads him away, contemplating what to do with him.[14]

Negan runs into Rick while the latter was on his way to find Carl. Negan tells Rick how eager he is to show him "what he has done to his son".[15] Rick, in a fit of rage, then attacks Negan before Negan reveals that Carl is fine, and Negan clarifies that he is eager to show Rick "that he has done nothing to his son."[16]

"March to War"

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Several days later, Negan arrives at the Alexandria Safe-Zone a few days ahead of schedule; he is informed that the community is "practically" out of supplies, and Rick went out looking for more. Negan decides that he will stay in Alexandria until Rick returns from the supply run. Negan is later approached by Spencer Monroe who tells Negan that Rick is not a suitable leader for the community and asks that once Negan assassinates Rick, he be given control over the Safe-Zone. He responds by telling Spencer that Rick may hate him, but, he has guts, unlike Spencer, who acted like a coward. Negan then slashes Spencer's stomach, killing him almost instantly.

Rick later returns with supplies. Negan initially demands all of it but then decides to take nothing, as repayment for having killed Spencer. Rick insists that they take their share, and Negan has no objections. As the Saviors are driving back to the foundry, Negan notices Rick and a few others are following them. An instant later, the driver is shot and killed. Confused and angry, Negan takes Lucille and sees Rick pointing a gun at his head. Suddenly, a gunshot is heard, and Rick's gun is destroyed as well as those of the others who came out with him. Negan remarks on how stupid Rick and the others are to use bullets on the roamers instead of saving them for "the much more dangerous thinkers" (i.e., the living). Negan reveals that before every pickup, he has a back-up team armed with guns surround the Safe-Zone and guard the area while he and the other Saviors go in and salvage for supplies. With a crazed smile on his face, Negan leans into Rick and says that he and the Safe-Zone residents are "fucking fucked."[17]

Negan smiles and says that in a stand-off situation, snipers tend to give away their position after several shots. He clarifies that Rick's "sniper bitch", Andrea, is "as good as dead," provoking Rick to strike him. As Negan holds him off, Carl shoots off a portion of Lucille, causing the Saviors to open fire at the Safe-Zone walls. Negan orders them to stop, and issues an ultimatum: "Give me the boy, or I'll bash in all four skulls of the people out here!" Negan admits that he liked Carl at first and that he never had a child of his own; if he did, he would have wanted him to be like Carl. Rick says that if Carl dies, their agreement is over, but, Negan states that it already is over. He orders his men to line up Rick, Heath, Nicholas, and Holly, then begins to decide which one to kill first. He notices a figure falling from the bell tower and smugly repeats that he knew Rick's sniper was good as dead, not realizing that it is not Andrea, but Connor.[18]

Negan taunts Rick about Andrea's supposed demise, and Nicholas interrupts him, pleading for his life. Negan berates Nicholas for doing this and accuses him of being a coward. He asks Rick, Heath, or Holly to ask him to kill Nicholas and says if they do so, he will spare them. However, Heath tells him, no, and so Negan begins to pick which one of them he will kill.

Negan is interrupted when Paul "Jesus" Monroe grabs a Savior by the foot and uses him as a human shield. Negan tells his men to stand down, and when he does this, Jesus leaps out of a trench and kicks the nearest Savior in the face. Jesus orders Rick and the others into a trench and proceeds to fight his way towards Negan. When Jesus reaches Negan, he manages to disarm him and hold him hostage. Jesus stalls the Saviors until Ezekiel and his men arrive. Negan breaks free from Jesus and runs to a truck, where he retreats back to the Sanctuary with his men. Negan is later seen back at the Sanctuary, where he gives the Saviors a speech about their being the dominant force in the world, and the need to remind people of that. Negan then states they are going to war.[19]

"All Out War"

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Several days later, Rick's army arrives at the Saviors' base and demands that Negan come out. Rick offers him a chance to surrender and spare the women and children in his community. Negan refuses Rick's offer, and reveals that Gregory has defected to the Saviors, meaning that Hilltop is now under Negan's control.[20] He calls Dwight, ordering him to bring the men from the outposts back to help drive off Rick's army. Dwight agrees but due to the commotion, Negan does not notice the former's hesitation to act immediately. As more men rush outside, Negan orders them to start shooting the army before all their snipers are killed. He suddenly notices that all their snipers are taking cover and is initially confused as to why Rick's militia are shooting not the snipers, but the windows. He then notices the large herd of zombies that are rapidly approaching the Sanctuary walls. Suddenly, Holly drives through the fence, destroying a portion of it and letting the herd inside. Negan frantically orders his men back inside the foundry but notices that Holly is still alive. He sees a zombie about to kill her and dispatches it. As she looks up, Negan smiles and says that she was not "going to get off THAT fucking easy." As the walkers converge on the courtyard area, the Saviors retreat inside the foundry to develop a new strategy.[21]

Negan delivers an analogy to a group of Saviors about how one can destroy a man "by fucking his vagina", meaning that the best way to destroy a man's heart is by destroying the woman he loves; Negan clearly believes this to be Holly. She corrects him by saying he has got the wrong woman; Rick loves Andrea, and she was in love with Abraham, the man Dwight killed. Negan refuses to listen, insisting that she is the one who killed Connor "and a terrible liar." He then orders her taken away and goes off to clear his head. Later, Negan is seen outside with more Saviors trying to clear the courtyard of all the zombies, swearing that if any of them die he will "fuck them up." Eventually, too many roamers pour in the fence and Negan's group retreat inside once more. Negan realizes that if the herd keeps them stuck inside for more than one day, they will all be dead, and he orders squads outside every two hours to clean up the infestation by any means necessary. He goes to interrogate Holly, but catches David in the middle of trying to rape her. Negan demands that he get away from her and grabs him by the collar. He angrily reminds David one of the Savior's main rules: "We don't rape". As punishment for breaking this rule, Negan proceeds to stab David in the neck and apologizes to Holly, telling her that "they [The Saviors] aren't monsters."[22]

Negan gets word of one of his outposts being overrun by Rick's army and sends more men to fortify the remaining ones. This, in turn, leads to Ezekiel's army being eradicated in a failed attack.[23] Negan also finds a way to eliminate all of the zombies that had flooded into the Sanctuary's courtyard, for he is later seen heading towards Alexandria. When he arrives at the Safe-Zone, he throws a grenade over the wall, demolishing one of the houses and getting Rick's attention. He threatens that 'there's more where that came from' and insists that he is here to parlay. To support his claim, he has a blindfolded Holly brought out of his truck and offers to release her back to Rick. Rick agrees to talk only when Holly is safely back inside, and Negan agrees. This is later shown to be a ploy: it is revealed that Negan had Holly killed and she later reanimated.[24] As the Alexandrians are distracted by this revelation, Negan orders his men to surround Alexandria and throws another grenade over the wall. Suddenly, gunfire erupts from behind several buildings. Surprised by this, Negan orders his men behind one of the trucks. He asks for one more grenade to use as cover and tells his men "the last boat is leaving... you'd better fucking be on it." He manages to escape, and they can make a fast exit. When a Savior makes an offhand comment about retreating, Negan retorts that this was not a retreat. Pointing towards the smoke coming from Alexandria, he comments that this means they've "just fucking won."[25]

After successfully bombarding Alexandria, Negan leads his men back to Sanctuary. He sees a herd of roamers attacking several people from Alexandria. He orders his men to kill the roamers and wonders aloud why they are out here beyond the wall. Nevertheless, he orders Eugene Porter and the others to be taken back with them. Later, Negan finds out that Eugene was making ammunition for Rick's army and goes to see him. Flanked by Dwight and Carson, Negan orders Eugene to begin producing ammo for the Saviors. When the latter refuses, Negan hands Carson Lucille, and tells Eugene what will happen if he refuses to cooperate; smiling, he says that he could disfigure Eugene's face or castrate him. Eugene still refuses to betray Rick, and Negan leaves Eugene "with his thoughts and his dick... while he still has it."[26] Early the following day, Negan reveals to the Saviors that he has come up with a plan that will help them win the war. He has assembled a group of roamers inside the courtyard to demonstrate his idea, exclaiming "they are the lynchpin of our plans going forward." Reminding them about the fever that comes from getting bit or from any other injury caused by a roamer, Negan approaches one with Lucille. After apologizing to Lucille, Negan begins to rub it all over the roamer, covering the bat with guts and the bacteria that causes the fever. Holding up 'the new and improved Lucille,' Negan says that even the slightest touch from Lucille will now essentially be a death sentence. He orders the Saviors to do the same to their weapons. Arriving at the Hilltop later that day, Negan and his men hide in the forest just outside the Hilltop. He then issues the order: "We attack at sundown."[27]

Several hours later, Negan and his troops arrive at the Hilltop gates, demanding to see Rick. Kal is atop the wall and threatens them by saying they will not survive what is behind the walls. Negan tells him to bring Rick, but Kal says, "you're talking to me." Insulted, Negan has one of his men shoot Kal off the wall. Once again, Negan demands Rick to show himself. After no response from him, Negan orders his men to move in. The Saviors pour into the Hilltop and begin to kill off the residents. As gunfire continues to erupt towards them, Negan and Dwight are separated from the other Saviors. Negan is unaware that Dwight is loading an arrow to kill him when he spots Rick away from the other survivors. He tells Dwight to shoot Rick. Dwight reluctantly does so, hitting Rick in the side. After this, Negan declares that "without him, they're nothing. Game fucking over."[28]

After Rick is hit with the arrow, Negan and Dwight retreat to the rest of The Savior horde, hoping to devise a plan of attack against the remaining survivors at Hilltop. By now, the Saviors have re-grouped, and Negan orders them to get ready for their attack on the Hilltop mansion. When they begin their attack, they are immediately surrounded by Rick's forces, so Negan orders them to retreat and head back to The Savior camps on the hillside. Negan assumes that Rick is dead and that the war is essentially over, reasoning that Rick's forces have neither the manpower to counterattack nor the will to keep fighting without their leader. Negan says that he will be their Savior again, as long as they let him urinate on Rick's dead body.[29]

Negan arrives at Hilltop's gates and offers to accept their surrender, asking to send out whoever is now in charge - and is stunned when Rick emerges to greet him. Negan asks Rick to surrender, to "let things go back the way they were", but Rick refuses. Rick goes on to say that they should pool their resources and people together, and in the current situation, the only ones who are "winning" are the undead. Negan takes this all in, and Rick says that they can take their supplies, but they must give the survivors something in return; make supplies of their own to give or trade for others via a barter system. Negan realizes that he has only inflicted suffering upon the communities that he has “saved”, and apologizes. Rick then slashes Negan's throat with a knife.[30] Negan tackles Rick and begins beating him, Negan gets the better of him and breaks Rick's leg. Laughing, Negan passes out from blood loss. He wakes up inside one of the rooms in the Hilltop and sees Rick standing over him. Rick reveals that he is going to keep Negan alive so he can see the survivors' new civilization flourish without him. Rick also tells Negan that he will spend the rest of his life in jail.[31]

"A New Beginning"

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Two years after the war, Carl goes to the basement of an unknown house and talks to a figure in the shadows. He then says to Carl that he enjoys their talks, which help him keep track of the time and days passed. Carl says he is leaving, but before he leaves, the figure asks him if, after all this time, all the things they have shared and the talks they have had, Carl still wants to kill him. He turns around and faces the person behind bars, simply saying: "Yes, Negan. You know I do."[32] Negan asks how he was supposed to know that Carl wanted to kill him and tells him not to insult his intelligence. Negan says that he thought the two of them were friends to which Carl walks away, making Negan retreat into the corner of his cell.[33]

Negan asks if Rick is taking Carl to the Hilltop, slightly shocking Rick. Negan says that he and Carl are friends and that Rick could not break that bond. Negan tells Rick that he is just getting things ready for him and that he will not be in his cell forever. Rick says that he knows Negan will die behind bars, to which Negan says that he will not and that deep down, Rick knows he should have killed Negan.

Magna and her group later come down to see who was in the jail. When they walk down the stairs to where Negan is being held, Negan grabs the bars to his cell and asks if they are here to rescue him, saying that "they're animals." This shocks Magna and her group.[34] Negan begs to be released and claims Rick is a monster who locked him up and tortured him for speaking out against him. However, Magna does not believe him, having seen actual victims of torture. Negan admits he was lying but had to give it a try. Magna and her companions leave the cell.[35]

"Life and Death"

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Some time later, Negan is bathing and having his hair cut by Olivia outside his cell door. After finishing, Negan walks back to his cell at gunpoint from Andrea, who calls him a "fucking monster". Olivia then proceeds to lock the door, and they both leave Negan alone. However, it turns out Olivia did not lock Negan's cell properly as the door swings open, which Negan notices.[36] However, Negan decides not to escape and remains in his cell with the door open until Rick comes downstairs, then taunts him about the numerous ways he could have destroyed Alexandria without anyone realizing, but claimed to stay as sign of good faith and an offering to amend their trust. As Rick locks up the cage and leaves, Negan taunts him again by stating the only reason he is alive is so Rick can prove to himself that he is still a good person, and that he wants everyone else to believe he is the only one who can fix the world.[37]

"No Turning Back"

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After a tumultuous community meeting about Rick's proposed plan regarding the Whisperers, Rick goes to Negan's cell and asks for his help.[38] He fills him in on everything that has happened since they have come into conflict with this new group. Negan advises Rick to keep his group happy, even if that means lying to them, touting his expertise as leader of the Saviors, some of whom disliked him. Rick leaves, and Negan grins.[39] When Negan hears the chants and cheers of Rick's name at a later town meeting, Negan smiles and says, "atta boy."[40]

"Call to Arms"

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While in his cell, Negan is approached by Brandon Rose, a young Hilltop resident who bears a grudge against Rick, Carl, Sophia, and the Whisperers; Rick killed his father as an act of self-defense, Carl beat him up after he had attacked Sophia who beat him up, and Alpha beheaded his mother. He proposes to help Negan escape, and Negan says he will think about it. Later on, Rick and Michonne discover Negan's empty cell.[41] After his escape, Negan and Brandon enter Whisperer terrain. Here Brandon tells Negan that he wants Negan to pit Rick and the Whisperers against one another. In response, Negan stabs Brandon in the chest and enters the Whisperer zone alone.[42] Shortly afterward, Negan is ambushed by a group of Whisperers led by Beta and is taken prisoner. They bring him to Alpha. Negan introduces himself and declares his love for Alpha.[43] Negan starts to live with the Whisperers, though without Beta's trust. During a night at camp, Negan sees two Whisperers trying to rape a woman. He stops them but is knocked down by Beta for interfering. Alpha explains that they allow for things like this to happen for women to prove their strength, causing Negan to become angry with her. Later that night, Negan and Alpha have a face to face conversation where Negan reveals how dead inside this world has made him and that he knows Alpha is just pretending to have no emotions, causing Alpha to break down. Alpha says that maybe Negan does belong with the Whisperers after all. Negan then slits Alpha's throat and decapitates her, saying "wait until Rick gets a look at you...".[44]

"The Whisperer War"

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A week after disappearing, Negan turns up with Alpha's severed head and shows it to Rick and Andrea, who are very hesitant to believe and trust him. Negan reassures them that he only wants trust. He says Rick's way of thinking is inspiring and tries to convince them that his time in prison has rehabilitated him. He says he could have taken several chances and attacked Rick, but he did not. He wants to fight with him, not against him. Rick finally agrees to let Negan out of the cell, but not in a community. He will live in an outpost, alone, with only enough food and weaponry to keep him surviving. He is not allowed these freedoms yet, though. He is going to be monitored for a long time and will fight on the front lines against the Whisperers. He will earn his freedom after the war, unless he slips up, in which case he will be immediately killed. They eventually win the war and he later admits he was wrong about his decisions and leaves to fend for himself. He is confronted by Maggie, who wants revenge for Glenn's murder, but decides not to kill him after seeing him in a depressed state. (Issue 174)

In the Letter Hacks for Issue 182, Kirkman confirmed that Negan will not return to the series. When asked if Negan would receive another barbed-wire baseball bat, Kirkman answered, "If we see Negan again - and we won't - I'd be really surprised if he had a bat with him. It feels like he put that behind him in his last appearance."[45]

"Rest in Peace"

[edit]

In the final issue, set 20 years later, it is revealed that Negan is still alive. He avoids all contact with the other survivors, living on food parcels left by Carl and maintaining a state of mourning for his wife Lucille.[46]

"Negan Lives!"

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Taking place between Issue 174 and the final issue, "Negan Lives!" is a one-off short story focusing on Negan. Negan encounters a young woman named Lucy who bonds with him, but she lures Negan into a trap for her group. After a walker attack kills Lucy's companions, Negan invites Lucy to join him on a quest to properly lay his wife Lucille to rest.[47]

Television series biography

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Backstory

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In season 8, Negan vaguely states that he helped young people improve upon their weaknesses and molded them into stronger individuals. In the season 10 episode "Here's Negan", he is portrayed as having been a high school gym teacher. Negan later met a woman named Lucille and the pair fell in love and married. Over time, however, Negan began cheating on her. She found out about the affair and he begged her forgiveness, which she granted. Around this time, Negan was fired from his job because he assaulted a man whose kids went to the school he taught at because the man had insulted his wife. In the onset of the outbreak, Negan ventured out into the walker-filled wilderness to find medicine for Lucille's pancreatic cancer, but when he returned, he found that she had died and become a walker. He cannot bring himself to put his wife down; this act of weakness would continue to haunt him and thus Negan strived to become a much stronger person.

Sometime after the outbreak, Negan established himself as the tyrannical dictator of a community of survivors called the "Saviors". He wields a baseball bat wrapped in barbed wire that he calls "Lucille," after his deceased wife. Negan quickly gathered a large following and established outposts in various locations around the Washington, D.C. area. Within the structure of the Saviors, Negan has a right-hand man named Simon as well as several lieutenants, including Wade, Bud, Gavin, Arat and Dwight. One of Negan's first Saviors and lieutenants was a man known only as the Croat who had gone through some terrible experiences before Negan found him. Negan would employ the Croat's unique talents as a torturer and he became close friends with the man who came to call Negan "buraz" or "brother." At some point, Negan and the Saviors encountered the Hilltop Colony and extorted its leader Gregory into giving them half their supplies on a regular basis; failure to do so would result in the Saviors killing members of their community. To set an example, his goons used a baseball bat to beat a 16-year-old resident named Rory to death, after which Gregory submitted to Negan's demands. Negan and his men also made contact with the community known as the Kingdom and made a similar agreement with their leader King Ezekiel. However, near the start of their relationship, the Saviors found what Negan believed to be a drifter near the Sanctuary. Disobeying Negan's direct orders to let her go, the Croat brutally tortured and killed the young woman who confessed to being a Kingdom scout. Realizing that the Croat was a monster and a rabid dog who had to be put down, Negan tried to kill his former friend, but he missed and only succeeded in blowing off the Croat's right ear. The Croat fled and eventually formed his own group in Manhattan. At some point, Dwight fled the Saviors with his wife Sherry, sister-in-law Tina, and a truck full of supplies that they refer to as Patty. Negan subsequently sent out a large group, led by Wade, to retrieve them and the stolen supplies.

Season 6

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The Saviors become the main antagonists during the second half of season 6 and with their mysterious leader known as Negan being mentioned several times prior to his appearance in the season finale. His name is first heard in "No Way Out" when a group of bikers, led by a man named Bud, accost Daryl Dixon (Norman Reedus), Abraham Ford (Michael Cudlitz), and Sasha Williams (Sonequa Martin-Green), and attempt to steal their weapons, but Daryl kills them with a rocket launcher.

Rick and his group kneel before Negan

In the season finale, "Last Day on Earth", while driving the ailing Maggie Greene (Lauren Cohan) to the Hilltop, Rick Grimes (Andrew Lincoln) and his group run into multiple roadblocks set by the Saviors, which eventually causes Rick's group to travel by foot. While walking through the woods, the group is ambushed by a large contingent of the Saviors led by Negan's right-hand man Simon (Steven Ogg), who take Rick and his group's weapons and make them get on their knees.

Dwight also brings out Daryl, Glenn Rhee (Steven Yeun), Michonne (Danai Gurira), and Rosita Espinosa (Christian Serratos), and makes them get on their knees, as well. Negan then comes out of their RV and tells Rick that he must give him all of his possessions, and that Rick and everyone else at Alexandria work for Negan now; he "owns" them. Because Rick's group killed a lot of Saviors, Negan tells Rick's group they have to be punished, and he is going to beat one of them to death with "Lucille", a baseball bat wrapped in barbed wire. Negan chooses the victim in a game of "Eeny, meeny, miny, moe", which he recites while pointing Lucille at each member of the group, before landing on an unseen individual, saying, "you are it." Negan warns the group not to say anything or to move, and he begins to beat the unseen individual to death, as everyone else in the group screams.

Season 7

[edit]

Negan's chosen victim is Abraham, whom he bludgeons to death with Lucille. Enraged, Daryl rushes Negan and punches him in the face, only to be stopped by three Saviors. As a reprisal for Daryl's attack, Negan beats Glenn to death in front of Maggie, Glenn's wife. Negan then presents Rick with an ultimatum: pledge total loyalty, or the rest of the group will die. When Rick remains defiant, Negan threatens to kill Rick's son Carl (Chandler Riggs) and the rest of the group unless Rick cuts the boy's arm off. After some hesitation, Rick raises the axe; Negan stops him, satisfied that he has broken the elder Grimes' spirit. Negan then allows the surviving members of the group to depart with the warning that the Saviors will return in a week to collect their supplies. As insurance against further retaliation, Negan takes Daryl with him.

Negan is shown to rule the Sanctuary (the main Savior stronghold) through fear and rewarding his personal army of enforcers (who identify themselves as "Negan" in a show of loyalty). He keeps Daryl locked in a cell and hopes to break his spirit and mold him into one of his Saviors, but Daryl refuses to submit. Negan and his men arrive at Alexandria earlier than expected. He forces Rick to give him a tour and hold Lucille. Both Rick and Father Gabriel (Seth Gilliam) lie to Negan that Maggie is dead in order to protect her from Negan.

Negan later talks Carl out of shooting a Savior, and decides to take all of Alexandria's guns. When two guns go missing from the inventory, Negan threatens to kill Olivia (Ann Mahoney) unless they are found. This is later resolved when Rick finds them as well as a hunting rifle which was not in the armory. Impressed, Negan states that "this is something to build a relationship on" before telling him to find them something interesting for next time. Before leaving, Negan takes back Lucille and tells Rick that "I just slid my dick down your throat and you thanked me for it".

Negan meets his men returning with supplies from the Hilltop. They are attacked by Carl, who kills two of the Saviors and demands Negan come forward. Negan is nonchalant about the imminent danger to him, but develops a respect for Carl. He later sits Carl down and states that he wants to get to know him better, so he should uncover his eye. When Carl begrudgingly does so, Negan pokes fun at the boy's missing eye, but when he sees Carl become visibly upset, he shows genuine remorse and apologizes. He grows to genuinely like Carl, and later brings him to watch as he burns Mark (Griffin Freeman), a Savior who has displeased him, with a hot iron to teach everyone a lesson about "following the rules". He then decides to bring Carl back to Alexandria, where they wait for Rick.

Negan is approached in Alexandria by Spencer Monroe (Austin Nichols), who attempts to bond with him over whiskey and a game of pool. The two seem to hit it off, until Spencer tells Negan about how dangerous Rick is and that he should be in charge for both of their sakes. Negan states that while Rick hates him, he respects that Rick was brave enough to threaten him and swallow his pride to protect others. Disappointed that Spencer "has no guts" for going to him while Rick is gone, Negan eviscerates Spencer with a knife while jokingly stating that "he did have guts after all." This provokes Rosita, Spencer's girlfriend, to draw a gun and shoot at Negan, though she misses and instead hits Lucille. Enraged, Negan threatens to have Rosita's face mutilated unless she tells him where she got the bullet. When she refuses, Negan tells his lieutenant Arat (Elizabeth Ludlow) to kill someone, and she kills Olivia. Rick, having just arrived, sees this and demands to know what happened. Negan calmly replies that he has tried to be reasonable as he returned Carl unharmed and killed Spencer for Rick. When Eugene Porter (Josh McDermitt) confesses to making the bullet, Negan takes him prisoner and tells Rick that he is "way in the hole" for this incident no matter how many supplies they gather, before departing. After this, Rick finally knows he has to stop Negan, and hereby attempts to convince other communities to put an end to Negan's reign of terror by forming an alliance to defeat their common enemy.

Negan reappears in "Hostiles and Calamities" where he greets Eugene entering the Sanctuary. After determining that Eugene is indeed highly intelligent, Negan allows him to get comfortable within the Sanctuary and even sends him two of his "wives" to provide him with company. When Negan discovers that Sherry (Christine Evangelista), one of his concubines, is gone, he suspects her of freeing Daryl and has his minion Dwight (Austin Amelio) - Sherry's husband - beaten and thrown in a cell. When he is convinced that Dwight was not involved and is still loyal, he sends him after Sherry, only to learn that she supposedly was killed by walkers. When he finds evidence of Dr. Carson aiding in Daryl's escape (secretly planted by Dwight), Negan throws him in the fire-pit before apologizing to Dwight for doubting him, and offering condolences for his loss.

Negan visits a captive Sasha (who came to the Sanctuary to kill him) and discovers one of his Saviors, David (Martinez), attempting to rape her. Negan states that rape is against their rules and that he will not tolerate such behavior. David apologizes, but Negan rams a knife through his throat, stating he does not "accept his apology". He then apologizes to Sasha and gets her a new T-shirt to replace the one David ripped before complimenting her on her brazen attack. After confirming Rick did not sanction it, Negan states that she would make a welcome addition to the Saviors, despite his actions against her. He then leaves her with a knife and a choice: kill herself or kill David once he reanimates to show him she is willing to work with him. He later returns to find, to his delight, that she has killed David. He takes the knife back and informs her that she is on the right path before stating he knows Rick is conspiring against him as he has a spy in his midst.

Negan leads a convoy of Saviors to Alexandria with Simon, Dwight, Eugene and Sasha in tow with plans to bring Rick back under his control. He reveals the Scavengers (a group of survivors Rick paid to help them) are actually working for him as they hold Rick at gunpoint. Negan brings a coffin forward and reveals Sasha is inside, stating they can have her back alive and he will let most of them live if they meet his demands, which include all their weapons, Daryl returned to him and for Rick to pick someone to be killed by Lucille. He opens the coffin to find Sasha has died and reanimated as a walker. After fending her off, the situation devolves into a gunfight. Negan manages to capture Rick and Carl, and prepares to kill Carl. Unfortunately for Negan, the Saviors are ambushed by King Ezekiel (Khary Payton) and forces from the Kingdom, as well as by Maggie leading a group from Hilltop. Caught off guard by Rick's reinforcements and rapidly losing men, Negan orders a retreat. Once back at the Sanctuary, he questions Eugene as to how Sasha died in the coffin (suspecting foul play on his part) before declaring to the assembled Saviors that they are going to war.

Season 8

[edit]

Negan appears in the season premiere, "Mercy," when Rick leads an army of assembled survivors outside the Sanctuary. More amused than worried, Negan refuses to march his people out to fight Rick just to prove "that my dick is bigger than yours". Rick offers Negan's lieutenants and the Saviors inside the chance to surrender, but states that Negan still has to die. Negan attempts to divide them by bringing out Hilltop Governor Gregory (Xander Berkeley) to order the residents to retreat, but this tactic fails. They open fire, decimating the Sanctuary walls, but Negan and his people take cover. They are then surprised by a massive herd of walkers led by Daryl before the gates are blown open and the herd funnels inside. Negan is trapped in a trailer with Gabriel.

"The Big Scary U" opens in the Sanctuary prior to Rick's attack with Negan meeting with his chief lieutenants. When Simon suggests they wipe out one of the communities entirely, Negan becomes incensed, stating that people are critical to what they are building. He instead wants to capture and publicly execute Rick, Maggie and Ezekiel to cow their people into submission. The episode then returns to Negan and Gabriel in the trailer, discussing their views on survival. When Gabriel tries to get Negan to confess his sins, he is evasive until he finally admits his greatest regret was his treatment of his first wife prior to the outbreak, stating she died of cancer and he could not bring himself to put her down. The two manage to escape by "gutting up" and Negan is able reassert control of the spiraling situation in the Sanctuary.

Negan returns to Alexandria to exact revenge, and he is met by Carl (who, unbeknownst to Negan, is dying from a walker bite) who attempts to dissuade him from attacking and even offers to be killed to spare the rest. He questions Negan if this is what he wanted or the person he wanted to be, and Negan appears emotional. However, upon learning Carl's confrontation was merely to distract the Saviors, Negan angrily orders his army to fire their weapons, and he confronts Rick upon his arrival. After a brutal hand-to-hand fight, he throws Rick through a window. Rick retreats into the sewers with Michonne and the rest of the Alexandrians.[48]

Negan meets with Simon to handle the matter of the Scavengers. Simon assumes he wants them exterminated, but Negan instead wants him to give them the standard warning and kill only one. Rick later contacts Negan via walkie-talkie, and informs him that Carl has died, and that his last wish was for the communities to make peace, something Rick sees as impossible. Genuinely saddened by the news, Negan offers Rick his condolences before asking him to surrender to prevent further warfare, to no avail. Negan begins preparing the Saviors for an attack on Hilltop to end the war.

Negan comes up with a plan to use the walker virus to their advantage by coating their weapons in walker flesh, including Lucille. Negan leads a convoy of Saviors to the Hilltop when his car is rammed by Rick, who pursues him into an abandoned building. Negan attempts to fight back, but falls through the floor and loses Lucille. Unarmed and being hunted in the dark, Negan attempts to make a deal, offering to forgive Rick's transgressions and reduce the Savior's cut of supplies in exchange for peace. Rick refuses, stating Negan cares for nothing except Lucille, which he then proceeds to light on fire. Negan furiously attacks Rick before the two are surrounded by walkers and flames, forcing Negan to reclaim Lucille and flee — only to be captured by Jadis (Pollyanna McIntosh), who tortures Negan until he reveals that he had nothing to do with the massacre of her people. He manages to talk her into freeing him while she is getting ready to receive a helicopter at the junkyard.

He makes his way back to the Savior compound to find that Simon has been ruling in his stead, and is responsible for the bloodshed at Jadis' compound. He regains control by challenging Simon to a fight and killing him with his bare hands, and making Dwight the instrument of his revenge against Rick by forcing him to lure Rick's group into a trap with false information. Michonne contacts Negan via walkie-talkie and reads him a letter Carl wrote him before he died urging a peaceful solution to the conflict; though moved by the message, Negan refuses, and swears he will kill Rick and every last one of his group. Rick's group shows up to challenge the Saviors. Negan orders his men to open fire, but discovers that Eugene has tampered with their weapons, rendering them helpless. Rick's group kills several of Negan's men, while Rick and Negan have a final battle that ends with Rick cutting Negan's throat open. However, Rick decides to save his enemy's life, as he believes it is what Carl would want.

Season 9

[edit]

18 months later, Rick goes down a basement to talk to an imprisoned Negan, telling him about how everything has changed since the war ended, and how the communities are working together on fixing a bridge, which will be the link to their future. Negan warns him that the peace between the communities will not last, and that he will not be locked up forever.

When Michonne visits Negan to get him to end a hunger strike, he tells her about his late wife, Lucille, and says he is thankful that she is not alive to see him in his current state. She finally gets him to eat, and as she leaves he asks to see his bat. Michonne tells him they do not have it anymore, and leaves smiling as he bashes his head against the wall in anguish. Maggie arrives in Alexandria and arranges to see Negan in his cell, intent on killing him. Negan taunts Maggie about killing Glenn, but then bursts into tears and begs her to put him out of his misery so he can be reunited with his wife. She tells him to get back to his cell, because he is already "worse than dead".

Six years later, Negan remains a prisoner in Alexandria, but has apparently accepted his fate, and has even struck up a friendship with Judith Grimes (Cailey Fleming), Rick's young daughter. Negan helps Judith with her homework and tells her a story from his childhood where he tried to take in stray dogs only for it to go badly for him when she asks for advice with dealing with Magna's group. Negan also receives weekly visits from Gabriel, who tries to help Negan become a better person. Negan responds by taunting Gabriel about his new relationship with Rosita, but Gabriel reveals that Rosita is at the Hilltop, hurt, and he cannot go to her because he has to look after Negan. Chastened, Negan makes an apparently sincere apology for his behavior, a first for him.

Later, Negan realizes that his cell door is unlocked, and escapes. Judith tries to stop him, but lets him go after he persuades her that he will not hurt anyone else. Negan wanders through the changed world, losing his food following an encounter with two walkers and inadvertently returning to the clearing where he murdered Glenn and Abraham. Negan gets a new leather jacket from an abandoned clothing store, but is nearly killed by a pack of feral dogs in the process. Negan finally returns to the Sanctuary, only to find it completely abandoned and all of the Saviors gone. Negan tries to adapt to life alone, but eventually abandons the Sanctuary and his old life for good and returns to Alexandria. Confronted by Judith, Negan admits that she was right that there is nothing left for him outside and he is willing to return to his cell rather than be alone. Negan then allows Judith to take him back to Alexandria.

Negan is visited by Michonne after Judith disappears. Negan's cell now contains a bookshelf with several books and a small seat where he can comfortably read. Michonne demands to know what Negan talks to Judith about, and he admits to telling her stories about Carl, Rick, and the war, stories which Judith has never heard from anyone else before. Negan points out that Judith would be able to tell if he was lying so he is always honest with her, even when she asked about Glenn and Abraham. Negan urges Michonne to listen to and be honest with her daughter and helps her realize that Judith went to try and help her friends.

Negan is moved out of his cell during a dangerous blizzard, as he will freeze to death otherwise. Negan is the first to realize that something is wrong, leading to Eugene discovering that the chimney is clogged. Though everyone contemplates leaving Negan to die, they take him with them as they travel to Aaron's house. However, Judith hears Daryl's dog barking and runs off into the storm. Negan risks his own life to chase after Judith and save her, finding her by following the barking dog, though his leg is injured by flying debris in the process. Negan saves Judith and the dog, and carries them to shelter. The next day, a recovering Negan is visited in the infirmary by a grateful Michonne.

Season 10

[edit]

Following the storm, Negan is allowed some leeway and works in Alexandria as a gardener and maintenance man under guard, until Gabriel pairs him up with Aaron (Ross Marquand) to protect Alexandria from repeated walker attacks. After being attacked by Walkers while on patrol, Aaron is temporarily blinded and struggles his way to a cabin, where he finds Negan, who helps him. The two then return to Alexandria. While defending Lydia (Cassady McClincy) from an attack by a group of thieves called the Highwaymen, Negan kills one of their number, Margo (Jerri Tubbs), in self-defense and faces possible execution. He escapes, aided by Brandon (Blaine Kern III), the son of a former Savior who is a fan of his. After Negan attempts to get a woman and her son to safety at the Hilltop, Brandon kills them both to impress him. Enraged, Negan beats him to death.

Apparently reverting to his old ways and armed with a new Lucille created by Brandon, Negan joins the Whisperers, a rival faction bent on destroying the other communities, and becomes the right hand and lover of their leader, Alpha (Samantha Morton). Negan aids in the attack on Hilltop, having the Whisperers block the roads so that the Hilltop residents cannot easily escape, though Negan tries to convince Alpha to spare their lives and offer them a choice to join her. Following the attack, Negan encounters Aaron, who blames him for the death of his partner Eric (Jordan Woods-Robinson) six years earlier. Negan captures Lydia and brings Alpha to what she thinks is her location, but it is revealed that Negan hid the girl elsewhere to lure Alpha into a trap; he then slits Alpha's throat, killing her. Negan subsequently is accepted by Daryl as a tentative ally of the communities following learning of his assassination of Alpha on Carol's orders. When the final battle comes, Negan at first refuses to take any part despite his greater experience in walking amongst the dead, knowing that Beta and the other Whisperers will be gunning for him and going so far as to tell Lydia that getting involved is futile and it will end badly. However, Lydia apparently changes his mind and Negan suddenly appears to distract Beta from going after Lydia, giving Daryl the distraction that he needs to finally take down Beta. After the battle, Negan tells Lydia that he intends to stay at least for the time being. However, he is dismayed to see that Maggie has returned, and begins trying to stay out of her way, knowing that she wants him dead.

In "Here's Negan," continuing tensions between Negan and Maggie provoke Carol into exiling him to a cabin in the woods. After hallucinating his younger self taunting him, Negan returns to the tree where Rick almost killed him and digs up his old baseball bat Lucille, which has been buried for years. In a series of flashbacks, Negan is depicted 12 years earlier, in the early days of the apocalypse, as a former high school gym teacher and the loving but unfaithful husband of a woman named Lucille (Hilarie Burton). After Lucille is diagnosed with cancer, Negan devotes himself to caring for her, but her chemotherapy drugs are ruined when their generator breaks. Negan searches out a group of traveling doctors for help and, six weeks later, finds a doctor named Franklin (Miles Mussenden) and his daughter Laura (Lindsley Register), who give him the drugs he needs; Laura also gives Negan a baseball bat for protection. On his way home, however, he is captured by a biker gang and forced to give up Franklin and Laura's location. Returning home, Negan discovers that Lucille has committed suicide and reanimated as a zombie. Heartbroken, he wraps Laura's bat in barbed wire from his fence and burns his house down with Lucille inside. Returning to the bar where the bikers had held him prisoner, Negan rescues Franklin and Laura and subdues the gang's leader, Craven (Rod Rowland). Negan describes how he had lost his job after beating up a man who was rude to his wife, and tells Craven that, in this new world, he no longer needs to rein in his dark side; he then beats Craven to death with the bat which he has named Lucille.

In the present, Negan kills a walker with Lucille, but the old bat finally breaks from the blow combined with its brittle condition and the abuse that Negan has put it through. Returning to the cabin, Negan says a final goodbye to Lucille, coming to terms with and apologizing for his mistakes. After burning Lucille in the fireplace, Negan returns to Alexandria to live full time, despite Carol's warnings that Maggie will kill him if he stays. As Negan reenters Alexandria, he smirks at a glaring Maggie.

Season 11

[edit]

In season 11, taking place shortly after "Here's Negan," Negan joins a mission to reclaim Maggie's old village Meridian from the Reapers, the antagonistic group that had taken it and wiped out most of Maggie's people. Maggie takes Negan along ostensibly because of his knowledge of the Washington, D.C. area that they are going to be passing through, but Negan suspects that Maggie intends to take the chance to kill him. After Maggie threatens him, Negan chooses to let her fall from a train car into a horde of walkers. When Maggie survives the fall, Negan defends his actions as him simply choosing not to save Maggie in order to protect himself.

Following an ambush by the Reapers, most of the team is either killed or separated. During a brief skirmish, Maggie and Negan work together to kill one of the Reapers, but they are subsequently forced to leave behind a severely injured Alden (Callan McAuliffe) in order to continue their mission. Left alone, Maggie and Negan are forced to rely on each other and often clash, but they prove to be a good team. They eventually reunite with Gabriel and Maggie's friend Elijah (Okea Eme-Akwari) and come up with a new plan to lead a massive horde to attack Meridian and take out the Reapers. In exchange for Maggie letting go of her revenge against him, Negan agrees to train Maggie in how to be a Whisperer. Maggie later privately admits to Elijah that she does not know if she can keep her word to Negan, but she hopes that she can. During this time, Negan has a frank conversation with Maggie about Glenn's death, pointing out that Rick and the others had struck first and massacred some of his people, which he says forced him to respond in kind. Negan admits that if he could do it all over again, he would have killed everyone in Rick's group, as it would have saved the lives of many of his people.

After gathering a massive horde and preparing Whisperer masks, the group marches on Meridian, where they are aided by Daryl, who has infiltrated the Reapers' ranks. However, the assault goes awry when Leah Shaw (Lynn Collins) kills the Reaper leader Pope (Ritchie Coster) and orders a rocket barrage into the courtyard where Maggie, Negan, Daryl, Elijah and the walkers are located. Negan ultimately helps Maggie's group defeat Pope, but then goes off on his own upon realizing that Maggie will never let go of her hatred of him.

Six months later, Negan meets and marries a woman named Annie (Medina Senghore), and she becomes pregnant with his child. The two of them were part of the Riverbend community, when the Commonwealth sent Aaron and Gabriel as part of a team to make contact. The proposed contact was a ruse on the part of Hornsby and intended to track down a missing arms shipment and the Commonwealth group was prepared to kill everyone in Riverbend. Aaron and Gabriel object and are deemed expendable. Aaron escapes and Gabriel is rescued by members of Riverbend which they find includes Negan. They reluctantly join forces with Negan to defeat the Commonwealth's corrupt troopers who were acting under Hornsby's authority. Negan saves Maggie's son Hershel (Kien Michael Spiller) from being killed by Commonwealth troopers, but the boy condemns him for killing his father and pulls a gun on him, relenting only when Negan admits what he did, apologizes and points out it would put all the innocents in Riverbend at risk. Aaron is able to join up with Maggie and a few others from Hilltop and they return to Riverbend. Together with the Riverbend survivors they are able to defeat the Commonwealth troopers and leave Riverbend. Maggie sees that having a family has changed Negan for the better, and slowly begins to trust him.

Negan and Daryl infiltrate the Commonwealth while wearing Negan's old Whisperer masks. Negan seeks out Michael Mercer (Michael James Shaw), the head of Commonwealth's security force to advise him of the situation. When Milton's narcissistic son Sebastian (Teo Rapp-Olsson) goes on the run after being revealed as part of a scheme to force impoverished members of the community to undertake risky missions to obtain money and valuables from sites overrun by walkers, Negan and Carol save him from being killed by angry Commonwealth residents and bring him to his mother. Nevertheless, Milton does nothing to help Negan when her treacherous right-hand man Lance Hornsby (Josh Hamilton) imprisons him, Annie, and Ezekiel in Commonwealth's labor camp.

The camp's sadistic warden (Michael Weaver) singles Negan out for his harshest abuse, determined to break him and use him to keep the other prisoners in line, but Negan remains defiant and makes an uneasy alliance with Ezekiel to plan an escape. Even Ezekiel does not realize that Negan has planned to confess to leading an escape attempt so that the warden will execute him, in hopes it will spark a revolt; however, the warden then says he will kill Negan and his wife which causes Negan to passionately plead for her life. Ezekiel then stands in front of Negan and Annie pleading to the troopers not to kill anyone and many others join him to stand in front of Negan and Annie. When the warden orders everyone standing with Ezekiel to be shot the troopers hesitate and refuse. At the last moment, Negan and Ezekiel manage to convince the soldiers not to let the warden turn them into murderers, and they turn on their hated boss. Daryl, Maggie, Gabriel, and Rosita then arrive and kill the warden who has taken a hostage.

In the series finale, "Rest in Peace," Negan joins the coalition of soldiers and freed prisoners to fight Milton as a herd of walkers head toward the Commonwealth. He and Maggie act as snipers, picking off walkers that get too close to the community's main gates, which Milton has sealed off to protect her own home while leaving thousands of residents to die as the walkers swarm in. After Mercer overthrows and arrests Milton, she attempts to feed herself to a zombiefied Hornsby, but Negan and Maggie save her life after deciding that, for Milton, life in prison would be a far worse punishment than death.

After the horde is destroyed, Negan has a final talk with Maggie. He expresses remorse for killing Glenn and says that, after nearly losing his wife and unborn child, he finally understands what he did to her. Maggie replies that she will never forgive him, but she will try to move on past her anger for her own sake and that of her son. Negan accepts her decision, and he and Annie leave the Commonwealth together to begin a new life.

The Walking Dead: Dead City

[edit]

Season 1

In the years since the defeat of Pamela Milton and Lance Hornsby, Maggie has been forced to abandon the original Hilltop due to the damage from the Whisperers ultimately being too severe to repair. The community then moved to a rural factory complex in either New York or New Jersey. This new Hilltop was raided by the Croat who Maggie had recognized as a former Savior from his use of Savior tactics and, in particular, the whistle that the Saviors had used to intimidate their victims. Maggie seeks out Negan, who has been on the run from Marshals and who is in the company of a mute young woman named Ginny. Maggie reveals that her son, Hershel, has been kidnapped and taken to Manhattan, New York, (now a walker-infested island), by a group led by a man known only as the Croat. In the intervening years, Negan's wife Annie gave birth to their son, Joshua, and they lived outside New Babylon. After his wife had gone out and was attacked, assaulted and robbed, Negan found the men responsible and killed them. The family had to go on the run as Negan was being hunted by marshals from the New Babylon Federation led by Perlie Armstrong for supposedly murdering the five, but Negan himself states that things did not go as the marshals claim that they did. Realizing that being on the run was hard on his wife and child, Negan, found a group going west and placed his family with them. He was to rejoin them once he felt that they could settle together in a new community. Negan's agreement to help Maggie is based on a deal where she will allow Ginny to live at the new Hilltop in exchange for his help.

With the kidnapping of her son and her reunion and reluctant alliance with her husband's killer, Maggie is forced to deal with a resurgence of trauma over Glenn's death, particularly as Negan has reverted to many of his old ways. However, she also starts to see previous events from the perspective of Negan and the Saviors that he was protecting as Maggie learns more about the Croat's past as one of Negan's first Saviors and ends up on the other side of Negan's protective and occasionally murderous charisma.

After a failed ambush on the Burazi, Negan gets separated from Maggie, and reunites with the Croat, where he ends up rescuing Perlie, the marshal leading his manhunt. As the two men trek through Manhattan, Negan reveals to him the truth behind his killing of the five men and that they nearly killed his wife. Negan is able to get through to Perlie, who is now disillusioned with his position within New Babylon. They both find Maggie and Ginny, where Negan tries to convince her to return to New Babylon with Perlie, but she refuses and finally speaks, expressing her desire to stay with Negan. In order to get Ginny to go back, Negan reveals that he killed her father, and that he was only taking care of her because she was his debt.

However, the trust is broken in Negan and Maggie's dynamic, as it's revealed that Maggie was planning to trade Negan to the Croat in exchange for Hershel. This realization results in an altercation between the two, where Negan finally accepts that no matter what he does and how hard he tries, Maggie will never get over Glenn's murder. Negan then willingly surrenders to the Burazi as Maggie hands him over in exchange for Hershel. Before going with the Croat, Negan asks Maggie to look after Ginny for him. The Croat introduces Negan to the Dama, the Burazi's mysterious ally who wants Negan to be their new leader, under whom they will unite New York and begin conquering more territory. To further convince him, the Dama reveals Hershel's severed toe to Negan, threatening to go back for more if Negan does not comply.

Season 2

One year after being traded to the Burazi, Negan has been imprisoned by the Burazi. Upon receiving word that New Babylon is on their way to Manhattan, the Croat and the Dama try to persuade Negan once more to join, but Negan still refuses, knowing that Maggie will protect Hershel if they are to come for him again. The Dama then reveals that she was able to track Annie and Joshua to a settlement in Tennessee, and they are on their way to Manhattan. With his wife and son now at risk, Negan finally agrees to join, donning his old leather jacket and wielding a newly-made Lucille bat with a new electric shock. The Dama gathers the gangs in New York to St. Patrick's Cathedral for a meeting, where Negan tries to persuade them to join, even going as far as to shock one of the gang leaders, Christos with his modified bat.

Negan and the Burazi fend off the New Babylon Army as they arrive to Manhattan, but Negan stops when he sees Hershel. The Croat notices this, and the next day, Negan's friend, Victor is executed in front of him by the Dama, much to his devastation. When the Burazi go out hunting for the New Babylon Army in Central Park, Negan finds Hershel and saves him from one of the Burazi, who shoots at Negan, but misses. Negan accompanies the Burazi to the museum where Bruegel and the Silk Stockings reside, managing to broker a deal to get Bruegel to join their alliance. During his time there, Negan reunites with Maggie and Perlie, who have infiltrated the museum. Negan tells Maggie that Hershel cannot be trusted as he is the one who alerted the Burazi that they were arriving.

Negan visits Christos and his gang to convince them one more time to join the alliance. Upon realizing that Christos is simply trying to protect his wife, children and the other families within their group, he softens his stance, only for the Croat to massacre Christos and his entire gang when he believes they sabotaged their power lines. Negan sows division between the Croat and the Dama culminating in Negan killing the Dama's pet rat. Negan's successful efforts result in a violent argument and the Croat abandoning the Dama to die in a fire accidentally started during the altercation. After realizing that Negan had set him up, the Croat attacks him, but Negan defeats his former friend and exiles him, taking control of the Burazi. Maggie arrives at the church looking for Hershel, but Negan is unsure where he is, pointing her in the direction of the Dama's theatre. She then informs Negan that Bruegel plans to betray him. The next day, Annie and Joshua arrive, but Negan sends them away to protect them. Ginny confronts Negan to kill him, but collapses from an infection.

Negan tends to Ginny with the help of Benjamin Pierce. Learning of rumors of hidden antibiotics at the overrun Bellevue Hospital, Negan searches without success. In the process, Negan hits his head and hallucinates Lucille, Annie and Joshua, expressing his regrets at failing his family. Negan hooks Ginny up to a ventilator in the hopes of enabling her recovery and declares that he will show no mercy to his enemies, having learned from his previous mistakes. Bruegel and his gang arrive at the church, where Negan unleashes an ambush on them. Everyone aside from Bruegel and Perlie are killed by the Burazi and a herd unleashed by Negan. Negan captures the pair and brutally executes Bruegel after playing a game of eeny, meeny, miny, moe similar to the one that Negan played before killing Abraham and Glenn. Maggie stabs Negan to save Perlie, but is stopped from finishing the job with Lucille by the discovery that Ginny has died of her infection and reanimated. A devastated Negan puts the girl down while Maggie finally accepts that she needs to let go of her revenge and move forward. Maggie, Negan and Perlie vow to build a better future, recognizing that the only way forward is together.

Fear the Walking Dead

[edit]

Season 8

[edit]

Negan appears in several flashbacks in "Sanctuary" when Dwight and Sherry return to Negan's long abandoned fortress, the Sanctuary.

Other appearances

[edit]

Although first believed to be too weak by game director Katsuhiro Harada,[49] Negan appears as a playable guest character in the fighting video game Tekken 7, added as the sixth and final part of the second season pass on February 28, 2019, with his appearance based on his television counterpart; Jeffrey Dean Morgan reprised his role.[50] Negan appears as a playable character in Brawlhalla.[51] Negan appears as an outfit in Fortnite with his design based on his comic rendition.[52]

Reception

[edit]

The character of Negan has been praised by both fans and critics as an antagonist of the series.

IGN on their review of Negan's first appearance, the 100th issue said: "The new villain already looks to be worthy addition to the book's cast. I didn't realize how much I missed having a truly awful antagonist like The Governor in this series until now. The villain's voice is very distinct, allowing Kirkman to toy with a very different approach to dialogue. For a series where the characters sometimes ramble on too much without making a clear point, this character is very much appreciated."[53] On their review for Issue #103, IGN felt Negan was "quickly giving the Governor a run for his money in the villainy department".[54] When Negan's community was explored as well as his relationship with Carl Grimes, it was said that "There's a palpable tension as we wonder what fate Negan has in mind for his young enemy. But even at his most sinister, Negan remains strangely charismatic. It is not difficult to understand how he managed to build such a lofty position for himself, complete with multiple wives and the total devotion of an entire town."[55]

Noel Murray of Rolling Stone ranked Negan 10th in a list of 30 best Walking Dead characters, saying, "it would've been hard for any villain to live up to the hype, but thanks to Jeffrey Dean Morgan's grinning, relaxed performance and some genuinely shocking acts of violence, Negan has been firmly established as a formidable enemy. The alarming ease of his cruelty and the rigors of his organization represent a worldview that's been both fascinating and frightening to explore."[56] Negan was ranked third on TV Fanatic's list of "21 Sexy TV Characters Deserving of a Beach Day."[57] The Telegraph finds Negan as "fancy".[58]

During seasons 7 and 8, Negan was also lambasted by some critics as a "complete idiot," [59] "at the center of all the show's problems," [60] and "ridiculous."[61]

The confrontation between Negan and Rick Grimes has been compared to the enduring rivalry between DC Comics characters Joker and Batman.[62] Fans were shocked and disturbed by Negan and Alpha's sex scene in episode 10 of The Walking Dead.[63][64] Angela Kang of The Hollywood Reporter has stated that "We always felt like we needed some of the story of Alpha, Negan and their strange relationship."[65]

References

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from Grokipedia
Negan is a fictional character created by Robert Kirkman for the comic book series The Walking Dead, first appearing in issue #100 published by Image Comics in July 2012, where he emerges as the charismatic yet psychopathic leader of the Saviors, a militaristic group that subjugates other survivor communities through extortion and violence. In the AMC television adaptation, portrayed by Jeffrey Dean Morgan since his debut in the season 6 finale "Last Day on Earth" and fully introduced in season 7, Negan is depicted as a profane, intelligent despot who wields a barbed-wire-wrapped baseball bat named Lucille—after his late wife—as both a symbol of his authority and a tool for brutal enforcement of his "protection racket" system, demanding tribute from groups like Alexandria in exchange for survival. Prior to the zombie apocalypse, Negan was a high school gym teacher, after being fired following a bar fight with parents of students who had insulted his wife, and later a used-car salesman, a flawed but ordinary man whose life unraveled while engaging in infidelity as his wife Lucille battled cancer. His transformation into a monstrous figure stems from profound loss: after desperately seeking medicine for Lucille during the outbreak's onset, he returned to find her turned into a walker, forcing him to mercy-kill her, an event that shattered him and fueled his embrace of savage leadership to impose order on chaos. Defined by a twisted moral code—he forbids sexual assault among his followers while maintaining a harem—Negan's arc spans intense conflict, including his infamous execution of Rick Grimes' allies Abraham and Glenn in a ritualistic "eenie, meenie, miney, moe" game, sparking an all-out war that tests the survivors' resilience. Over time, in both mediums, Negan's character evolves from unrepentant villain to a more nuanced anti-hero, marked by imprisonment, reluctant alliances against greater threats like the Whisperers, and eventual redemption through acts of sacrifice and family-building, making him one of the franchise's most complex and enduring figures.

Creation and concept

Comic book origins

Negan was created by Robert Kirkman as a pivotal antagonist for The Walking Dead comic series, with the character's conceptual roots tracing back to issue #7 in 2004. Kirkman has revealed that Negan's distinctive profane and disrespectful voice first emerged during scripting of that early issue, where he considered assigning a crude line about Carol to Tyreese but ultimately shelved it as unfit for the family-oriented character, instead preserving the dialogue style for a future villain. This "proto-Negan" moment simmered in development until the planning stages for issue #100 in 2011, where Kirkman positioned the character as a long-term threat designed to drastically elevate the series' stakes by introducing unpredictable brutality and reshaping survivor dynamics. Introduced in issue #100 (July 2012), Negan debuted as the leader of the Saviors, a tyrannical group enforcing tribute through violence, with Kirkman intending him to serve as an "atomic bomb" moment that would fundamentally alter the narrative's tone and test protagonist Rick Grimes' leadership. Kirkman delayed key events tied to Negan's arrival, such as a major character's death originally slated for issue #75, to allow deeper character buildup before the antagonist's full emergence, emphasizing Negan's role in forcing survivors into moral dilemmas and heightening tension across multiple arcs. The character's design was a collaborative effort between Kirkman and artist Charlie Adlard, who modeled Negan's rugged appearance—featuring a leather jacket, salt-and-pepper beard, and intense demeanor—after musician Henry Rollins, while his signature barbed-wire-wrapped baseball bat, named Lucille, became an iconic symbol of his savage authority. From inception, Kirkman envisioned Negan as a multifaceted villain whose charisma masked profound cruelty, with plans to extend his presence beyond an initial confrontation to explore themes of power, loyalty, and potential transformation. Kirkman has described Negan as his favorite character, citing the decision to spare him after defeat as a deliberate choice to inject moral complexity into the series, evolving the antagonist from a one-dimensional tyrant into a figure capable of redemption through imprisonment and reflection. This long-term intent allowed Negan to survive his "All Out War" arc, influencing subsequent storylines by challenging the survivors' ethical boundaries and humanizing even the most irredeemable foes.

Television adaptation

The adaptation of Negan from Robert Kirkman's comics to the AMC television series The Walking Dead involved significant production choices to translate the character's bombastic presence for the screen. Casting began well in advance of the character's debut, culminating in the announcement of Jeffrey Dean Morgan as Negan on November 10, 2015, following a rigorous process that considered multiple actors for the role. Other contenders included Henry Rollins, whose comic likeness partially inspired the character, and Matthew Lillard, who reached the final stages of auditions. Morgan was ultimately selected for his distinctive blend of charm and underlying menace, allowing him to capture Negan's charismatic yet terrifying demeanor in a way that aligned with the show's tone. Under showrunner Scott M. Gimple, with contributions from writer and future showrunner Angela Kang, the scripting team adapted Negan's introduction to accommodate television pacing, extending the buildup across episodes rather than the more immediate comic reveal. Influenced by the character's debut in The Walking Dead comic issue #100, the TV version heightened tension by postponing Negan's full on-screen appearance to the season 6 finale, "Last Day on Earth," where his arrival culminates in a cliffhanger execution scene. This delay created sustained suspense, incorporating earlier teases like the Saviors' eerie whistling signals in episodes such as "East" to foreshadow his presence without revealing him prematurely. Dialogue was also refined to emphasize Negan's profane, improvisational style while fitting the broadcast constraints and ensemble dynamics, with Kang playing a key role in honing these elements during seasons 6 through 8. Key production elements focused on authenticity and practicality, particularly the creation of Lucille, Negan's signature barbed wire-wrapped baseball bat. The prop department constructed it from a genuine hardwood baseball bat—often maple for its strength—encased in real 15-gauge barbed wire secured with staples, ensuring it could withstand repeated swings in fight choreography. Multiple variants were produced and rigorously tested for on-screen durability, including impacts against stunt pads and actors, to maintain visual integrity across scenes without compromising safety. These decisions underscored the effort to make Negan's weapon an extension of his larger-than-life persona, integral to the adaptation's visceral impact.

Characterization

Personality and motivations

Negan exhibits a multifaceted personality marked by charismatic sociopathy, where he employs profane humor, pop culture allusions, and theatrical monologues to project dominance while concealing his sadistic tendencies. This blend of charm and ruthlessness allows him to manipulate followers and foes alike, fostering loyalty through a veneer of camaraderie amid underlying brutality. Robert Kirkman has described Negan as "kind," "respectful," "psychotic," and "ruthless," emphasizing his nuanced honor code and structured rule system that distinguishes him from more erratic antagonists. His motivations stem from a pre-apocalypse existence as a high school gym teacher, a role that honed his brash, motivational demeanor before he lost the position. This background, coupled with stints as a used-car salesman that sharpened his persuasive skills, informed his post-outbreak savior complex, positioning him as a self-appointed enforcer of order in a lawless world. Upon the apocalypse's onset, Negan euthanized his terminally ill wife, Lucille, after her death from cancer, an act that catalyzed his transformation into a leader who built the Saviors to impose hierarchical stability and prevent societal collapse. Kirkman notes that Negan, like protagonist Rick Grimes, "has survived through horrendous things and has developed a system, a way of life, that works for him," underscoring his drive to protect communities through iron-fisted governance. Over the course of the narrative, Negan's character evolves from unrepentant antagonist to reluctant anti-hero, propelled by prolonged isolation following his imprisonment after the "All Out War" conflict. This period of confinement prompts introspection on his losses—particularly Lucille—and a yearning for a meaningful legacy beyond conquest, manifesting in internal conflicts revealed through his verbose, self-reflective interactions. Kirkman has expressed reluctance to eliminate the character, citing an attachment that mirrors Negan's own complexity, while collaborator Charlie Adlard advocated for his redemption arc as a break from conventional villainy tropes. His leadership, rooted in fear and bravado, highlights themes of performative masculinity, where control is maintained via intimidation and exaggerated machismo to mask vulnerability.

Appearance and iconography

Negan is visually characterized as a commanding post-apocalyptic figure in both the comic books and television series, with distinct physical traits and symbolic elements that underscore his role as a brutal leader. In the comics, he is illustrated as a tall, muscular man with broad shoulders, short slicked-back black hair, and a prominent mustache, drawing inspiration from punk rock musician Henry Rollins as confirmed by series artist Charlie Adlard. His attire typically includes a black leather jacket worn over a white shirt, paired with cargo pants and sturdy boots, projecting an intimidating warlord aesthetic suited to the zombie apocalypse setting. In the television adaptation, actor Jeffrey Dean Morgan portrays Negan with an aged, weathered appearance featuring graying slicked-back hair, a salt-and-pepper beard, and a lean yet muscular build, reflecting a more mature version of the character compared to his comic counterpart. His signature outfit mirrors the comics' style—a black leather jacket with an asymmetrical zipper and belt details, white shirt, dark pants, and boots—emphasizing his authoritative and menacing presence. In later story arcs, Negan's look evolves to show further aging, with more prominent gray hair and a grizzled demeanor, symbolizing his shifting role from antagonist to anti-hero. Central to Negan's iconography is his weapon, Lucille, a baseball bat wrapped in barbed wire that serves as both a tool of violence and a personal emblem. Named after his late wife, the bat represents Negan's blend of savage brutality and underlying emotional loss; in the comics, it is a straightforward wooden bat reinforced with wire, while the TV prop features intricate detailing for added realism. Additional symbols include the Saviors' circular insignia often displayed on his jacket, denoting his command over the group, and his confident, swaggering gait, which visually conveys dominance and charisma. In the TV series, Negan also employs a distinctive whistle as a signal to summon his followers, enhancing his aura of control.

Appearances in comics

"Here's Negan" miniseries

"Here's Negan!" is a standalone miniseries written by Robert Kirkman and illustrated by Charlie Adlard, originally serialized across 16 chapters in Image+ magazine from April 2016 to July 2017 before being collected into a 72-page black-and-white hardcover edition released by Image Comics in October 2017. The narrative structure alternates between flashbacks to Negan's pre-apocalypse marriage to Lucille, her cancer diagnosis and treatment, and the immediate onset of the zombie outbreak, using distinct shading in Adlard's artwork to differentiate timelines and emphasize the character's emotional descent. This format allows for a non-linear exploration of Negan's origins, humanizing the future Savior leader by revealing his vulnerabilities amid personal tragedy and societal collapse. The story opens with Negan as a profane but motivational high school gym teacher in Virginia, whose life unravels when Lucille collapses and is diagnosed with terminal cancer just as reports of a mysterious outbreak emerge. Devoted to her care, Negan ends an extramarital affair and battles military quarantines to secure chemotherapy, but the apocalypse erupts during a chaotic evacuation, stranding them in gridlocked traffic amid burning vehicles and emerging walkers. Negan fights off his first walker encounters while protecting Lucille, but upon returning to the hospital after a separation, he discovers her deceased from cancer and reanimated as a zombie; in a heartbreaking act of euthanasia, he bludgeons her with a baseball bat scavenged from the premises. Wrapping the bat in barbed wire, Negan names it "Lucille" as a tribute, marking the symbolic birth of his ruthless persona and foreshadowing his later role in the main series as the bat-wielding head of the Saviors. Wandering the early post-apocalyptic wasteland, Negan joins a series of survivor groups, witnessing the fragility of human alliances amid scarcity and violence. In one pivotal encounter, he integrates into a camp led by an abusive figure who hints at exploiting women, prompting Negan to kill the leader in a brutal display that asserts his emerging dominance. He later encounters and joins a group including Dwight and Sherry, where his protective instincts evolve into a domineering leadership style, enforcing strict order through intimidation and violence as a means to ensure survival. These events illustrate Negan's initial brutal approach, born from grief and a desire to impose control on chaos. The miniseries delves into themes of profound loss, vulnerability, and the moral erosion that transforms ordinary individuals into monsters in extremis. Kirkman uses Negan's backstory to evoke sympathy, portraying his descent into savagery not as innate evil but as a coping mechanism for the trauma of losing Lucille and witnessing humanity's unraveling. Adlard's gritty, shadowed illustrations enhance this emotional depth, with stark contrasts in the flashback sequences underscoring the innocence of Negan's former life against the horror of his present. Overall, the work recontextualizes Negan as a tragic figure whose charisma and brutality stem from irreparable personal wounds.

Introduction in main series

Negan made his debut in The Walking Dead comic series in issue #100, published by Image Comics on July 11, 2012, written by Robert Kirkman with art by Charlie Adlard. The issue opens with Rick Grimes and a group of Alexandria survivors, including Glenn, Maggie, Abraham, and others, being ambushed and captured by the Saviors while en route to the Hilltop community. Negan emerges from an RV as the charismatic leader of the Saviors, a large, militarized group of survivors, introducing himself with a profanity-laced monologue that establishes his dominance and philosophy of ruthless order in the apocalypse. He lines up the captives on their knees and selects victims using a game of "Eeny, Meeny, Miny, Moe," first brutally beating Abraham Ford to death with his signature barbed-wire-wrapped baseball bat, Lucille, before, after Rick lunges at him in defiance, turning on Glenn Rhee and beating him to death as punishment for the interruption. Following the ambush, Negan solidifies his rule over multiple survivor communities, including Alexandria, Hilltop, and the Kingdom, by imposing a tribute system that demands half of their supplies and resources in exchange for "protection" from external threats. This system enforces enslavement through periodic collections by Savior outposts, where shortfalls are tracked via a point system; negative points result in punitive reprisals, such as targeted killings or escalated demands, ensuring compliance through fear. Negan's approach transforms the Saviors into a hierarchical organization centered at the Sanctuary, a fortified factory, where he cultivates loyalty among his followers by positioning himself as a savior figure who imposes structure amid chaos. Negan's key interactions with Rick Grimes highlight his taunting demeanor and verbose survival philosophy, as he delivers extended monologues mocking Rick's leadership and extolling the necessity of brutal pragmatism to preserve humanity. These exchanges, coupled with proxy conflicts like ambushes on supply runs, build escalating tension between the communities and the Saviors, foreshadowing all-out war. Negan's introduction marked a pivotal shift in the series, moving the narrative from primary threats of walkers to complex human warfare and moral ambiguity, with his larger-than-life charisma and quotable rhetoric making him an enduring and memorable antagonist.

"All Out War" arc

The "All Out War" arc, spanning issues #115–126 of The Walking Dead comic series, depicts the explosive conflict between Negan and his Saviors against a coalition of survivor communities led by Rick Grimes, escalating from prior tensions including the public execution of Glenn by Negan with his barbed-wire bat Lucille. Following assassinations of key Savior lieutenants by Rick's allies, the war ignites as Rick unites Alexandria, the Hilltop Colony, and the Kingdom in a preemptive strike, aiming to dismantle Negan's extortion network through coordinated attacks on Savior outposts. Negan responds with ruthless invasions, targeting the coalition's settlements to crush resistance and assert dominance, driven by his belief in enforced order amid the apocalypse. Key battles highlight the arc's brutality, beginning with the coalition's assaults on Savior satellite outposts: Rick's team achieves a decisive victory at one, while King Ezekiel's Kingdom forces suffer heavy losses in an ambush, exemplified by Ezekiel's tiger Shiva sacrificing herself to shield him from gunfire. Rick's strategic plan includes luring a massive walker herd to surround the Sanctuary using amplified noise, trapping Negan's main forces inside. The herd breaches the Sanctuary after coalition forces shoot out the windows, isolating the Saviors but not involving detonation of fuel; meanwhile, the Saviors bomb Alexandria with grenades, causing devastation. The Saviors then launch a contaminated-weapon assault on Hilltop, coating arrows and blades with walker entrails to infect defenders; during this clash, Dwight shoots Rick in the leg, allowing Negan to capture him and parade Rick before the Sanctuary's inhabitants, intending a public execution to shatter the coalition's morale. Negan's forces exploit internal betrayal when Hilltop leader Gregory attempts to ally with him at the Sanctuary, but Negan rejects the offer and kicks Gregory out before the plot unravels. Turning points underscore Negan's emerging vulnerability, as his psychological tactics falter against the coalition's resilience; a captured Alexandria resident, Holly, is zombified by Negan and returned to bite healer Denise, sparking an explosive chain reaction that weakens Savior momentum. The arc culminates in a one-on-one confrontation between Rick and Negan at the Sanctuary, where Rick, despite a broken leg inflicted by Negan, slashes Negan's throat in a desperate struggle but ultimately spares his life, stabbing him non-fatally to incapacitate rather than kill. Carl Grimes witnesses the fight and urges his father to end Negan, yet Rick opts for imprisonment, confining Negan in an Alexandria cell to symbolize a moral foundation for rebuilding society, a decision that humanizes Negan by exposing his isolation and forces the Saviors to surrender. The arc explores profound themes, including the devastating cost of war through staggering casualties and destroyed communities, which strain even hardened leaders like Rick and Ezekiel. It probes morality in leadership, contrasting Negan's authoritarian brutality—rooted in a twisted sense of protection—with Rick's evolving philosophy of mercy and justice as prerequisites for long-term survival. Negan's first cracks in invincibility appear through his failed manipulations and personal doubts, foreshadowing his potential for change while emphasizing the human toll of unchecked power in a fractured world.

Post-war arcs and redemption

Following his defeat in the "All Out War" arc, Negan is sentenced to life imprisonment in a cell in Alexandria, where he remains for several years despite opportunities to escape, choosing instead to demonstrate his willingness to change by staying put. During this period in the "A New Beginning" arc (issues #127–144), Negan engages in secret conversations with Carl Grimes, who visits him regularly to seek advice on leadership, relationships, and survival in the post-apocalyptic world. These interactions, marked by Carl's grudging respect for Negan's intellect and Negan's candid reflections on his past mistakes, provide Negan with a sense of purpose and begin to humanize him, preventing isolation from eroding his sanity while fostering his internal regrets over losses like his wife Lucille. Negan's redemption intensifies during the "Whisperer War" arc (issues #145–162), when he is freed by a vengeful teenager named Brandon Rose, who hopes Negan will help retaliate against the Whisperers for killing his parents. After killing Brandon to prevent further violence, Negan infiltrates the Whisperer group by feigning allegiance, seduces their leader Alpha, and decapitates her in issue #156, delivering her head to Rick Grimes as proof of his loyalty. This act shifts the tide of the war, earning Negan tentative trust from the communities; he subsequently fights on the front lines against the Whisperers, including a confrontation with their enforcer Beta, solidifying his transition from prisoner to reluctant ally. In the "Rest in Peace" arc (issues #171–193), Negan's heroic efforts peak when he saves Rick's life during a massive walker herd assault on Alexandria, prompting Rick to grant him freedom and exile him from the community with supplies. Negan relocates to the Hilltop, where he lives quietly and aids against emerging threats like the Commonwealth, embodying themes of societal reintegration. A pivotal moment occurs in issue #174, when Negan confronts Maggie Rhee—widow of Glenn, whom he killed—and sincerely apologizes, acknowledging the irreparable harm he caused without expecting forgiveness; this encounter, coupled with his decision to burn a replacement for his iconic bat Lucille, symbolizes his full embrace of accountability and growth from tyrannical villain to flawed, remorseful survivor.

"Negan Lives!" one-shot

"Negan Lives!" is a 36-page standalone one-shot comic published by Image Comics on July 1, 2020, written by series creator Robert Kirkman and illustrated by longtime artist Charlie Adlard, reuniting the duo for new content in The Walking Dead universe following the main series' conclusion in issue #193, titled "Rest in Peace." The issue was released exclusively in physical form at comic book stores as part of an industry initiative to support retailers recovering from COVID-19 closures, with 100% of revenue directed to shops and no freight costs incurred. This surprise release provided an epilogue focused on Negan, bridging loose narrative threads from earlier arcs without extending the core storyline. Set an unspecified time after issue #174, the plot depicts Negan in self-imposed exile after being banished from Alexandria following a tense confrontation with Maggie over his role in Glenn's murder. Living in desperate isolation amid a slowly rebuilding society that rejects him, Negan grapples with solitude until encountered by Brandon, a misguided former Savior who idolizes his past brutality and presents him with gruesome "gifts" including the severed heads of Alexandria's council members. Horrified by the act, Negan accompanies Brandon back toward the community, where chaos ensues as Brandon's recklessness attracts a walker horde; Negan intervenes decisively, killing Brandon to avert disaster and protect the survivors he now views differently. Departing once more, Negan crosses paths with a young survivor named Lucy amid a raid by hostile outsiders, showcasing his evolved restraint by aiding her without unnecessary violence. The story culminates in Negan resolving to locate and properly bury the remains of his late wife Lucille, symbolizing personal atonement as he sets off on this solitary quest. The narrative emphasizes themes of complete redemption, portraying Negan's internal reflections on his past atrocities as a catalyst for growth, with memories of his family serving as a redemptive anchor rather than a trigger for vengeance. Unlike earlier arcs, the issue avoids glorifying violence, instead offering closure to Negan's character by affirming his choice for peaceful isolation and self-forgiveness within Kirkman's post-apocalyptic world. A subtle teaser at the end, featuring a walker resembling Clementine from the Telltale video game adaptation, hints at broader universe connections without resolving them.

Appearances in television

Backstory and pre-introduction

Prior to the zombie apocalypse, Negan worked as a high school physical education teacher in Virginia, where he was known for his motivational style in helping students overcome their weaknesses. He was married to Lucille, a former nurse, and their relationship was marked by his initial neglect—Negan lost his job, became irresponsible, and strained their marriage through excessive spending on video games and other distractions—but he ultimately rallied to support her after her pancreatic cancer diagnosis shortly before the outbreak. As society collapsed, Negan desperately sought chemotherapy treatments for Lucille amid chaos, but she was bitten by a walker during an escape attempt; in a moment of profound mercy, he killed her to prevent her reanimation and later cremated her body, an act that shattered him and ignited his descent into authoritarian brutality. These events were first detailed in flashbacks during the Season 10 finale episode "Here's Negan," emphasizing his guilt and transformation. Before his on-screen debut in the Season 6 finale, Negan's presence loomed large through indirect teasers and survivor testimonies, fostering an aura of dread around the enigmatic leader of the Saviors. In Season 5's "Try" (Episode 15), a group of bikers ambushed Daryl, Sasha, and Abraham, declaring they worked for Negan and warning of his impending arrival, marking the first explicit mention of his name and influence. This built tension carried into Season 6, where captured Saviors repeatedly invoked "I'm Negan" as a collective mantra during interrogations in early Season 6 episodes, implying Negan as both an individual tyrant and a cult-like ideology, without revealing his voice or appearance to heighten the mystery. Survivor accounts from communities like Alexandria further amplified his reputation for enforcing a tribute system, where outposts supplied goods and labor to the Saviors in exchange for "protection" from walkers and rival threats, often under threat of violent reprisal. The formation of the Saviors occurred off-screen in the early days of the apocalypse, shortly after Negan's personal tragedy, as he channeled his grief into building a hierarchical organization centered at the Sanctuary—a fortified factory compound. In "Here's Negan," flashbacks depict him recruiting his first follower, Laura (a former nurse who aided Lucille), after defending her from attackers, establishing the group's core dynamic of loyalty through fear and shared survival. Under Negan's leadership, the Saviors expanded rapidly by absorbing existing raider groups, including Simon's faction, and instituting a point-based economy where tributes from subjugated communities like the Hilltop and Kingdom funded their operations and arsenal, including motorcycles and automatic weapons. This system solidified their dominance across the region, with Negan's off-screen orchestration of raids and enforcements—relayed through terrified witnesses—cementing his mythic status as an untouchable enforcer before his direct confrontation with Rick's group. The television adaptation expands Negan's pre-introduction backstory with greater emotional nuance compared to the comics, where his history is more concise and focused on immediate post-outbreak ruthlessness in the "Here's Negan" miniseries. While both versions share core elements like his gym teacher profession, Lucille's cancer battle, and her mercy killing, the TV series delves deeper into his vulnerability, regret, and relational failures through extended flashbacks in "Here's Negan," portraying a more humanized figure haunted by loss rather than the comic's quicker pivot to charismatic villainy. This added depth highlights themes of redemption potential, distinguishing the screen iteration's psychological layers from the source material's broader archetypal approach.

Season 6

In Season 6, Negan's role is introduced indirectly through the escalating threats posed by his group, the Saviors, who enforce brutal tribute systems on nearby communities like the Hilltop Colony. The Saviors' presence is first felt in episode 6, "Always Accountable," when Daryl, Sasha, and Abraham cross paths with a band of survivors including the scarred lieutenant Dwight, who ambushes them, steals their weapons and vehicle, and hints at their leader's ruthless control over resources. This encounter establishes the Saviors as a formidable, organized force, contrasting with the walkers and isolated raiders faced previously. The conflict intensifies after Rick's group agrees to help Hilltop by raiding a Savior outpost in episode 12, "Not Tomorrow Yet," resulting in the deaths of numerous Saviors and prompting direct retaliation. Dwight reappears as a key proxy in episode 14, "Twice as Far," where he accidentally kills Alexandria's doctor Denise with a crossbow during a supply run, heightening tensions and drawing Daryl into a vengeful pursuit. In episode 15, "East," Daryl detonates a bridge trap that kills several Saviors, but the group captures Glenn, Michonne, and Rosita in response, with Dwight shooting Daryl to assert dominance and underscoring the Saviors' superior numbers and coordination. These proxy attacks, led by lieutenants like Dwight, build dread around Negan—whose name is first invoked by a captured Savior in episode 10, "The Same Boat"—setting the stage for all-out war by demonstrating the Saviors' willingness to inflict targeted violence. Negan makes his on-screen debut in the season finale, episode 16, "Last Day on Earth," amid an ambush on Rick's convoy transporting the ailing pregnant Maggie to Hilltop for medical aid. The Saviors erect multiple roadblocks, including armed patrols and a massive walker herd diverted as a distraction, forcing the group into a forested clearing where they are surrounded and captured. Emerging from an RV with theatrical flair, Negan—portrayed by Jeffrey Dean Morgan—delivers a profanity-laced monologue outlining his philosophy of survival through subjugation, demanding half of Alexandria's supplies and absolute loyalty while brandishing his barbed-wire-wrapped bat, Lucille, named after his late wife. Morgan's performance establishes Negan as a charismatic yet terrifying antagonist, blending dark humor with calculated cruelty during interactions with the kneeling captives, whom he taunts individually to break their spirits—particularly targeting Rick by mocking his leadership and forcing him to witness the violence. Negan first uses Lucille on-screen by selecting a victim via "eenie, meeny, miny, moe," bludgeoning them to death in a brutal, prolonged sequence shown from the victim's blood-spattered perspective, leaving the identity unrevealed as a cliffhanger. This introduction irrevocably alters the survivors' dynamics, shattering Rick's overconfidence after Alexandria's recent victories and confirming the Saviors' existential threat, as glimpsed earlier in the mid-season premiere episode 9, "No Way Out," where initial skirmishes foreshadowed their scale.

Seasons 7–8

In season 7, Negan solidifies his dominance over Alexandria following the cliffhanger introduction from the previous season, enforcing a brutal point-based tribute system that requires the community to supply goods to the Saviors or face severe reprisals. He arrives at the gates in episode 4, "Service," demanding half of Alexandria's resources and psychologically tormenting Rick by forcing him to retrieve a missing gun while holding a blade to Carl's arm, though he ultimately relents without the amputation. This enforcement includes destroying mattresses and other property to assert control. Central to Negan's terror is the season premiere's infamous lineup execution, where he bludgeons Abraham to death with his barbed-wire bat Lucille to punish the group's defiance, declaring it a lesson in submission. When Daryl impulsively lunges at him, Negan escalates by killing Glenn as well, further breaking Rick and the survivors. Later, in the midseason finale "Hearts Still Beating," Negan kills Spencer by stabbing him in the abdomen during a confrontation in Alexandria. Immediately after Negan kills Spencer in Alexandria, Rosita tries to shoot Negan with a pistol using a custom-made bullet by Eugene, but the bullet hits Negan's bat Lucille instead; in retaliation, Negan orders Arat to kill an Alexandrian at random by shooting Olivia in the face, amplifying the cycle of fear. Season 8 adapts the "All Out War" comic arc into an extended conflict spanning the full season, pitting Negan and the Saviors against the allied communities of Alexandria, Hilltop, and the Kingdom in escalated battles that include ambushes at outposts and the strategic flooding of the Sanctuary with walkers. Daryl orchestrates an explosion to divert a massive herd toward the Sanctuary in the premiere "Mercy," trapping Negan's forces inside and forcing them to contend with the undead while Saviors like Simon launch counterattacks on the allies' bases. Negan's grief over losses, such as Sasha's suicide-by-poison during a prisoner exchange in the Season 7 finale "The First Day of the Rest of Your Life," adds emotional depth to his character, humanizing the antagonist amid the chaos. As the war intensifies, internal betrayal undermines Negan when his lieutenant Simon covertly plots to exterminate the remaining Saviors and enemies alike, leading to a confrontation where Negan kills Simon to reassert loyalty among his ranks. Carl's death from a walker bite prompts him to leave a letter urging mercy and rebuilding, which Rick reads privately and mentions to Negan, while Michonne reads the full letter to Negan over the radio, influencing Rick's decision to end the bloodshed without total annihilation. In the finale "Wrath," Eugene's sabotage causes the Saviors' guns to malfunction and explode during a final ambush, allowing Rick to overpower Negan in hand-to-hand combat, slashing his throat but sparing his life to imprison him in Alexandria as a symbol of a new era. This television adaptation prolongs the comic's concise war storyline with additional subplots, such as Simon's rebellion and deeper explorations of Negan's vulnerabilities, culminating in his defeat and captivity.

Seasons 9–11

In Season 9, Negan remains imprisoned in Alexandria following his defeat in the war against the Saviors, where he endures isolation and psychological strain. He frequently taunts visitors like Michonne, refusing food to provoke reactions and asserting his lingering influence, such as mocking her leadership decisions during a visit to his cell. In Season 9, Episode 9 "Adaptation," Negan escapes after seven and a half years of captivity, scavenging for supplies and reflecting on his past, but he is confronted and convinced to return by Judith Grimes, who points a gun at him and appeals to his sense of survival. Later, amid escalating threats from the Whisperers, Negan demonstrates subtle heroism by rescuing Judith and the community's dog from a blizzard and walker attack outside Alexandria's walls in the Season 9 finale "The Storm," carrying the hypothermic child to safety despite his own injuries. Season 10 delves deeper into Negan's psyche through the backstory episode "Here's Negan," which explores his pre-apocalypse life as a high school teacher, his marriage to Lucille, and the devastating loss that hardens him into the Saviors' leader, providing context for his villainous origins. After escaping again—facilitated indirectly by community tensions—Negan infiltrates the Whisperers, forming a tentative rapport with Father Gabriel during shared perils against the group, including moments where Negan aids in defending Alexandria from walker herds. His arc peaks when he beheads Alpha, the Whisperers' leader, after seducing her and gaining her trust, delivering her severed head to Carol as proof and hinting at his potential reintegration into the survivor communities. In Season 11, after self-exiling from Alexandria to Riverbend, a community run by religious survivors, Negan meets and marries fellow survivor Annie, embracing fatherhood upon learning of her pregnancy, before later relocating to the Commonwealth, a large, stratified society, marking a shift toward domestic stability amid ongoing threats. He contributes to the fight against the militaristic Reapers and later aids the coalition in overthrowing Governor Pamela Milton during a zombie outbreak in the Commonwealth's finale, helping redirect a massive walker herd and preventing further chaos, which solidifies his role as an ally. Throughout, themes of forgiveness are tested by Maggie's persistent vendetta, including her attempts to assassinate him and forcing uneasy collaborations, yet Negan repeatedly spares her and proves his changed nature by prioritizing the group's survival over personal grudges. Negan's evolution across these seasons transforms him from a defiant prisoner mocking his captors to a redeemed figure contributing to communal defense, with his actions against the Whisperers and in the Commonwealth earning gradual acceptance despite lingering distrust from survivors like Maggie.

The Walking Dead: Dead City

The Walking Dead: Dead City is an American post-apocalyptic horror drama television series created by Eli Jorné for AMC, starring Jeffrey Dean Morgan as Negan Smith and Lauren Cohan as Maggie Rhee, who travel to a zombie-infested Manhattan to rescue Maggie's kidnapped son, Hershel Rhee Jr. In the first season, which premiered on June 18, 2023, Negan is recruited by Maggie from imprisonment in New Babylon to aid in the mission against the Croat, a former Savior associate leading a gang in the isolated city. Their reluctant alliance is marked by deep-seated mistrust stemming from Negan's past killing of Maggie's husband, Glenn, forcing Negan to confront moral dilemmas as they navigate urban dangers and betrayals within the Croat's group. Negan grapples with his violent history while protecting the group, culminating in a partial redemption arc through his sacrificial decision to stay behind and confront threats alone, allowing Maggie and Hershel to escape. The second season, which premiered on May 4, 2025, and consists of eight episodes concluding on June 22, 2025, sees Negan elevated to a position of authority in Manhattan after the defeat of key antagonists like the Dama and the Croat, where he rules over a emerging faction amid ongoing power struggles. This role introduces Negan's paternal side through his family ties, particularly his relationship with his young son, Joshua, and wife Annie, who arrive in the city, highlighting father-son dynamics strained by the apocalypse's chaos. A shocking return of Lucille—both as a recreated barbed-wire bat and as haunting hallucinations of his deceased first wife, portrayed by Hilarie Burton—underscores Negan's internal conflicts and deeper exploration of his leadership flaws, as his authoritarian tendencies resurface while attempting to maintain order. Throughout both seasons, key themes include the evolving yet tense partnership between Negan and Maggie, fraught with unresolved grudges; father-son bonds tested in survival scenarios, as seen in Negan's protective instincts toward Joshua amid factional wars; and the harsh realities of urban decay in a walker-overrun Manhattan, where crumbling infrastructure amplifies isolation and moral ambiguity. Negan's character arc in season 2 particularly evolves him into a more nuanced anti-hero, balancing redemption efforts with lingering ruthlessness. Production for The Walking Dead: Dead City was overseen by showrunner Eli Jorné for the first two seasons, with executive producers including Scott M. Gimple, Lauren Cohan, and Jeffrey Dean Morgan, emphasizing Negan's growth from a conflicted survivor to a complex leader in the spin-off's New York setting. The series was renewed for a third season in July 2025.

Fear the Walking Dead

Negan's crossover into Fear the Walking Dead is limited to textual references, mentions of his philosophy, and archival footage from The Walking Dead, serving primarily as connective tissue within the shared universe rather than a direct narrative role. These elements underscore his lasting impact as a symbol of authoritarian leadership and survival tactics, without any new performance by Jeffrey Dean Morgan or alteration to Negan's established storyline. In Season 6, Episode 5 ("Honey"), Dwight (Austin Amelio) and Sherry (Christine Evangelista) grapple with their traumatic history under Negan's rule as Saviors, explicitly referencing his control and the "Easy Street" outpost where they first met. This dialogue ties Negan's domineering philosophy to their ongoing struggle for redemption and family reunion, highlighting themes of abuse and escape from tyranny. The most prominent crossover occurs in Season 8, Episode 9 ("Sanctuary"), set seven years after the events of The Walking Dead. The plot returns to the Sanctuary—Negan's former stronghold—where Dwight infiltrates the dilapidated facility to rescue his daughter amid a hostage crisis involving Madison Clark (Kim Dickens) and her allies. Flashback sequences incorporate clips from The Walking Dead depicting Negan's iron-fisted rule, including his use of branding irons and walker moats for security, contrasting the site's current vulnerability with its past under his command. References to "Negan's standards" emphasize how the Saviors' collapse left a power vacuum, reinforcing his legacy as a formidable, if brutal, architect of order in chaos. This non-physical integration functions as an Easter egg for longtime fans, bridging the companion series to the main show's lore without advancing Fear the Walking Dead's primary plotlines. By evoking Negan's survivalist ethos—balancing fear with protection—the cameos amplify thematic continuity across the franchise, illustrating how his influence persists in the post-apocalyptic world even after his imprisonment.

Other media

Video games

Negan appears in licensed video games set within The Walking Dead universe, most notably as a playable character in mobile titles that draw from both comic and television elements of his persona as the charismatic leader of the Saviors. In The Walking Dead: No Man's Land, a free-to-play mobile RPG developed by Next Games and released in 2015, Negan functions as an antagonist in storyline missions focused on the Saviors' operations, incorporating assets inspired by his comic book depiction. The game was transferred to another studio in 2023 and remains available, including on Steam as of 2025. He is available as a playable Bruiser-class hero, unlocked by collecting 250 specific hero tokens, and possesses the leader trait "Eeny Meeny Miny Moe," which automatically marks the closest enemy unit at the start of each turn to prioritize attacks. A variant, Outlaw Negan, was later added as a Scout-class hero requiring 500 tokens to unlock, emphasizing aggressive charging mechanics to boost team performance in battles. These portrayals integrate Negan's brutal leadership style into tactical survival gameplay against walkers and rival factions. The Walking Dead: Our World, an augmented reality mobile game also developed by Next Games and active from 2016 to 2023, features Negan as a playable survivor character deployed in real-world location-based zombie hunts and timed events. Players could equip him with weapons like his signature SMG for combat, aligning with his role in group defense and resource gathering scenarios. Jeffrey Dean Morgan provided voice lines for Negan in the game, ensuring consistency with the character's television portrayal through authentic dialogue during interactions and missions. Beyond these, Negan receives only minor references in Telltale Games' The Walking Dead narrative adventure series, such as indirect nods to comic events in Season 3 (A New Frontier), without any direct playability or appearance. Creator Robert Kirkman advocated for including Negan in earlier seasons like Season 2 or 3, including concepts for interactions like a confrontation with protagonist Clementine, but these were ultimately not implemented due to development constraints. Morgan's involvement extends to providing voice and motion capture for Negan's likeness in interactive media, enhancing immersion in titles where the character is featured.

Merchandise and promotions

Negan's popularity has led to a wide array of official merchandise produced by licensees such as Skybound Entertainment and AMC Studios. Collectible items prominently feature replicas of his signature barbed-wire-wrapped baseball bat, Lucille, with official props available through the AMC Shop and Skybound exclusives, often priced at $100 or more. For instance, Skybound released limited-edition Lucille bats at San Diego Comic-Con in 2015, including bloody and black-and-white variants, while Trick or Treat Studios offers a 36-inch foam replica for display. Additionally, McFarlane Toys has produced detailed action figures of Negan since 2017, including 7-inch scale versions from Seasons 7 and 8 with accessories like Lucille and a Savior's brand, as well as deluxe 10-inch figures and exclusive bloody variants, continuing releases through the present day. Apparel and printed media further capitalize on Negan's charismatic persona. T-shirts featuring iconic quotes such as "Eeny, Meeny, Miny, Moe" and character artwork are sold via official outlets like The Woodbury Shoppe and the AMC Store, often in cotton blends for everyday wear. In terms of books, the 2020 one-shot graphic novel Negan Lives! by Robert Kirkman and Charlie Adlard, published by Image Comics, explores Negan's post-exile adventures and has been collected in various editions. Art books like The Art of AMC's The Walking Dead Universe by Matthew K. Manning include concept designs and illustrations of Negan from the television series, highlighting his evolution across seasons. Promotional efforts have included high-profile events and brand tie-ins to engage fans. Negan's live-action debut was celebrated at the 2016 San Diego Comic-Con panel, where actor Jeffrey Dean Morgan made a memorable entrance, discussing the character's introduction from Season 6's finale. Morgan has also appeared as Negan at Walker Stalker Cruise events, such as the 2017 and 2018 sailings organized by Skybound, participating in panels and fan interactions aboard the ships. A notable crossover promotion occurred in 2017 with PepsiCo's Mountain Dew for Season 8, featuring The Walking Dead character artwork—including Negan—on over 100 million product packages, alongside an augmented reality app for immersive experiences. Following the release of The Walking Dead: Dead City Season 2 in 2025, new merchandise tied to Negan's storyline emerged, including key art T-shirts and apparel from the AMC Shop depicting him in Manhattan's post-apocalyptic setting, along with accessories incorporating faction symbols from the spin-off's warring groups.

Reception

Critical analysis

Critics have widely praised Negan's evolution from a one-dimensional antagonist to a multifaceted character, highlighting his transition into a redeemable anti-hero through layered writing and performance. In reviews from 2016 to 2022, outlets like IGN lauded the character's depth, particularly in episodes such as "Here's Negan," where flashbacks revealed his pre-apocalypse vulnerability, transforming him from a "swagger-free fellow" into a more complete and sympathetic figure. Similarly, Variety commended Jeffrey Dean Morgan's portrayal for infusing Negan with emotional nuance during his debut, emphasizing the actor's ability to balance menace with humanity in Season 7. This complexity has drawn comparisons to iconic anti-heroes like Breaking Bad's Walter White, with analysts noting Negan's charismatic yet ruthless worldview that mirrors White's calculated descent into moral ambiguity. A 2016 Uproxx analysis described Negan as non-psychopathic and empathetic in a "bizarre sense," much like White, positioning him as a villain who views himself as the protagonist of his own narrative, which sustains viewer investment across seasons. However, later critiques accused the character of overexposure, particularly in Season 11, where his prolonged redemption arc diluted his initial threat and fatigued audiences. CBR reviews from 2025 pointed to Negan's heavy screen time post-imprisonment as contributing to a sense of narrative bloat, with his personality becoming "tiring" amid the series' final episodes. Debates also emerged over Negan's embodiment of toxic masculinity, with Slate critiquing his authoritarian dominance and fascist-like control in Season 7 as reflective of real-world oppressive dynamics, diminishing the show's escapist appeal. Evaluations of Negan's arcs underscore both strengths and flaws in adaptation. In the comic's "All Out War" storyline, Robert Kirkman hailed the tension as a fast-paced culmination of community conflicts, with Negan as the central figure driving upheaval through his unyielding brutality and humor, spanning 12 issues of high-stakes warfare. The TV adaptation of this arc in Seasons 7–8 earned praise for Morgan's commanding performance, which captured Negan's layered menace, but faced criticism for pacing drags that rendered the conflict monotonous and repetitive. The Mary Sue noted in 2017 that the season's focus on Negan's depravity halted momentum, turning episodes into "a slog" despite strong acting. Recent developments in The Walking Dead: Dead City Season 2, reviewed in April 2025, introduced fresh paternal depth to Negan through his evolving dynamic with Maggie Rhee, reexamining his villainy under external pressures like Dama's influence. ScreenRant praised this shift toward a "tragic anti-hero," enhanced by strong ensemble interplay, marking an improvement over prior seasons in character exploration. Yet, reactions were mixed on the impacts of returning elements, with some subplots deemed unnecessary and the narrative occasionally dragging, though overall lauded for its unhinged energy.

Fan responses and controversies

Negan's portrayal has elicited strong fan support, frequently topping polls as one of television's most memorable villains. In 2017, Jeffrey Dean Morgan won the Best Villain award at the MTV Movie & TV Awards for his role as Negan. A Variety fan poll that year also crowned Negan as the top villain from The Walking Dead, ahead of characters like the Governor and Shane Walsh. This acclaim contributed to his enduring appeal, with fans praising the character's charisma and complexity despite his brutality. Enthusiasm for Negan extended to organized fan efforts for expanded storytelling. As early as 2020, supporters launched campaigns urging AMC to develop a Negan-centric spin-off, reflecting widespread desire to explore his backstory and future arcs. These calls culminated in The Walking Dead: Dead City, where Negan pairs with Maggie Rhee; the series' second season, premiering in spring 2025, despite declining live ratings, experienced a surge in streaming viewership following its renewal announcement in July 2025, as fans rallied around his evolving role. However, Negan's introduction sparked notable controversies, particularly surrounding the Season 7 premiere's depiction of Glenn Rhee's death. The graphic scene drew intense backlash from viewers, who decried it as excessively violent and a betrayal of the character's long-standing popularity, leading to widespread online outrage and calls for changes to the storyline. Post-2018, debates intensified over the believability of Negan's redemption arc, with fans divided on whether his shift from antagonist to ally felt earned or contrived, especially given his past atrocities. Articles from outlets like Business Insider highlighted this split, noting skepticism about his integration into the survivor community. Fan engagement manifested in creative works, including prevalent cosplay at conventions. Negan's iconic leather jacket, bat, and swagger made him a staple at events like Comic-Con, where attendees frequently recreated his look, contributing to his cultural visibility. Fanfiction communities, such as Archive of Our Own, proliferated with stories exploring alternate arcs for Negan, often reimagining his relationships and moral journey in non-canonical scenarios. These works underscored his polarizing yet captivating presence in fan culture. In 2025, discussions around Negan's trajectory continued to mix excitement with fatigue, particularly following Dead City Season 2's focus on his "redemption tour." Social media buzz highlighted memes critiquing or celebrating his character development, while announcements of a third season amplified calls for deeper exploration of his antihero status. Recent casting additions, including Raúl Castillo and Aimee Garcia in October 2025, and the start of production in fall 2025, have further fueled fan anticipation for Negan's continued evolution.

References

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