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Gathering of Developers
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Gathering of Developers, Inc. (shortened as G.O.D. or GodGames, and branded as Gathering between 2003 and 2004) was an American video game publisher based in New York City. Founded by Mike Wilson and associates in January 1998 and originally based in Dallas, the company was acquired by Take-Two Interactive in May 2000. Between May 2000 and March 2001, Gathering of Developers also operated a division, On Deck Interactive, which acted as their mass market label. In August 2001, Take-Two Interactive closed Gathering of Developers' Dallas headquarters and moved the label in-house, to New York City. The label was shut down in September 2004, with all assets consumed by Global Star Software.
Key Information
History
[edit]Opening and growth
[edit]Gathering of Developers was announced by Mike Wilson in 1997, with the official opening scheduled for January 1998.[1] Wilson had previously been the CEO of Ion Storm, a video game developer.[2] Wilson's stated vision for the company was to have a video games publisher run by experienced developers rather than marketeers and conventional businessmen.[3] Gathering of Developers was initially an alliance of eight development companies, with each of the founding companies having an equity in the publisher and a representative on the board of directors.[4]
The opening of the company took place on January 13, 1998.[5] Co-founders included Harry Miller, Jim Bloom, Rick Stults and Doug Myres.[6] The same month, video game developer Terminal Reality became an equity partner of Gathering of Developers, through which their vice-president, Brett Combs, took a seat on the publisher's board of directors.[7] Other founding partners included Edge of Reality, 3D Realms, Epic Games, PopTop Software, and Ritual Entertainment.[8][9] By February 1998, the company had struck an investment deal with Pennsylvania Merchants Group.[10] On June 1, 1998, video game publisher Take-Two Interactive announced a "subsistantial non-equity investment" in Gathering of Developers, wherein Take-Two Interactive would distribute games published by Gathering of Developers.[11] Take-Two Interactive later went on to acquire a 20% stake in the company by February 1999.[12] Also in February 1999, Gathering of Developers co-founded the Independent Games Festival, which was to premier Game Developers Conference,[13] and also co-hosted and funded the 1999 edition of it.[14][15] In May 1999, Gathering of Developers signed an agreement with Sega to distribute eight of their games on the Heat.net platform.[16]
During the Electronic Entertainment Expo trade shows, Gathering of Developers offered free barbecue, live music and beer to the nearly 10,000 attendees that crossed the street into their parking lot, dubbed the "Promised Lot".[17][18] At the 2001 edition of the event, Gathering of Developers' booth displayed booth babes dressed up as schoolgirls to promote their adult content.[19][20]
Decline and acquisition
[edit]On May 1, 2000, Take-Two Interactive announced that they had acquired Gathering of Developers.[21][22] The deal was signed mainly due to Gathering of Developers' financial instability.[23] On May 4, 2000, Take-Two Interactive and Gathering of Developers launched On Deck Interactive as a publishing label for games with "a consumer friendly price point and a mass market appeal".[24][25] Following the departure of On Deck Interactive's CEO Robert Westmoreland, the label was shut down again on March 5, 2001, with all of its upcoming games shifted to Gathering of Developers.[26]
Death of co-founder and shut down
[edit]On May 3, 2001, Gathering of Developers co-founder Myres unexpectedly died of an asthma attack.[27][28] In his honor, Gathering of Developers announced the "Doug Myres Substance Award" in June that year, which would be handed out at the July 2001 edition of the Cyberathlete Professional League, with a donation to the Dallas Children's Advocacy Center made in the recipient's name.[29]
Gathering of Developers' Dallas offices were closed down by Take-Two Interactive in August 2001, with all operations relocated to Take-Two Interactive's headquarters in New York City.[30] All staff were laid off or left the company, most of which were then hired by SubstanceTV, a new venture previously launched by Wilson and Myres.[6] By February 2003, Gathering of Developers had been shortened to Gathering.[31] On September 9, 2004, following poor financial results in Take-Two Interactive's Q3 2004 fiscal quarter, Gathering of Developers was folded into Global Star Software, Take-Two Interactive's budget range publishing label.[32][33]
Games published
[edit]References
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Gathering of Developers
View on GrokipediaOverview
Founding and headquarters
Gathering of Developers, Inc. was founded on January 13, 1998, in Dallas, Texas, by Mike Wilson and associates including Harry Miller.[4][1] The company's initial headquarters were located at 2700 Fairmount St., Dallas, TX 75201, establishing it as a Texas-based operation primarily focused on PC game publishing.[1] It began as a small team that leveraged personal connections from industry veterans, including alumni from id Software and ION Storm, to build direct relationships with developers.[5][6] Early funding for the venture was modest, with the founders seeking private backers at launch rather than relying on major corporate investment, which allowed flexibility in its structure.[5] This setup positioned Gathering of Developers as a relationship-based publisher from the outset, prioritizing close ties with independent studios to foster collaborative publishing deals.[6] Mike Wilson, who had previously served in marketing roles at id Software starting in 1995, brought key industry insights to the team's formation.[7][8]Mission and branding evolution
The Gathering of Developers was established with a mission to prioritize developers in the publishing process, offering them greater creative control, higher royalties, and transparency in contrast to the more rigid structures of traditional publishers like Electronic Arts or Activision.[9] This approach aimed to bridge the gap between independent game creators and publishers by allowing developers to retain ownership of their intellectual property, make key decisions on marketing, and avoid excessive financial constraints that often stifled innovation.[6] Positioned as a cooperative entity, the company was initially structured with significant ownership stakes held by its founding developers, fostering a sense of partnership and community among mid-tier and indie studios rather than chasing blockbuster titles.[8] The original branding as "Gathering of Developers," often abbreviated as GoD or GodGames, was chosen to symbolize a collaborative assembly of game creators, emphasizing unity and shared expertise in an industry dominated by corporate hierarchies.[8] In 2001, the name was officially shortened to GodGames to streamline operations while retaining the developer-focused identity, serving as a signal to potential partners of the company's evolving but committed ethos.[10] Under Take-Two Interactive's ownership, the branding underwent further simplification in 2003, shortening to simply "Gathering" to align with the parent company's portfolio of labels, though it continued to publish titles until 2004 while upholding the core emphasis on developer empowerment.[11][1] This evolution reflected a shift toward integration within a larger corporate structure, yet preserved the foundational goal of supporting creative autonomy for non-mainstream developers.[6]History
Formation and expansion (1998–2000)
Gathering of Developers was established in late 1997 by Mike Wilson, Harry Miller, Jim Bloom, Rick Stults, and Doug Myres, with formal operations commencing in January 1998 from an initial office in Dallas, Texas. The company positioned itself as a developer-friendly publisher, emphasizing higher royalty rates and creative freedom to attract independent studios in the PC gaming space. Early activities focused on securing key partnerships, including a distribution agreement with Take-Two Interactive signed in June 1998 to facilitate wider market reach for its titles.[6] The firm's launch phase featured rapid title acquisitions, beginning with signings like Jazz Jackrabbit 2, developed by Epic MegaGames and released for Microsoft Windows on August 12, 1998. This platformer marked one of the company's first major releases, showcasing its commitment to PC-focused games from established indie creators. Subsequent acquisitions included Railroad Tycoon II, signed in early 1998 and released in November 1998, and a slate of 1999 releases such as Age of Wonders, Darkstone, Nocturne, and Fly!, contributing to a portfolio that exceeded 20 titles within the first two years. These efforts centered on mid-tier PC games, prioritizing quality and innovation over blockbuster budgets, and resulted in over 8 million units sold for new intellectual properties by mid-2000.[12][6][1] A pivotal early milestone came in February 1999, when Gathering became a co-producer of the Independent Games Festival (IGF) alongside the Game Developers Conference organizers to spotlight emerging indie talent. The inaugural IGF, held March 15–17, 1999, in San Jose, California, drew over 90 global submissions and awarded prizes in categories like Grand Prize and Best Strategy Game, positioning the event as a Sundance-like showcase for innovative game design amid industry consolidation. This initiative underscored Gathering's role in fostering the indie ecosystem, aligning with its mission to empower developers through visibility and support.[13] By 2000, the company's expansion yielded significant commercial traction, exemplified by the October release of 4X4 Evolution, a cross-platform racing title that highlighted its growing reputation for polished mid-tier productions. Titles like Oni, in advanced development stages, further bolstered its pipeline of quality releases. Starting from zero revenue, Gathering scaled to a $400 million business within three years, driven by strategic publishing and strong developer relationships.[14][6]Acquisition and operational shifts (2000–2001)
On May 1, 2000, Take-Two Interactive announced its acquisition of the remaining 80.1% stake in Gathering of Developers for over 1 million shares of common stock, valued at approximately $22 million based on the prevailing stock price, following an initial 19.9% investment of $4 million in September 1999.[15] The deal integrated Gathering as a publishing label under Take-Two while allowing it to retain operational autonomy initially, continuing to release titles under its own name in North America.[16] Post-acquisition, tensions arose between Gathering's Texas-based team and Take-Two's New York headquarters, stemming from differing management styles and priorities. Take-Two's emphasis on aligning releases with quarterly financial targets led to rushed product launches, such as the poorly received Fly! 2, which strained developer relationships and deviated from Gathering's original developer-centric philosophy. These cultural clashes over creative control and timelines created ongoing internal conflicts.[15] The sudden death of co-founder Doug Myres on May 3, 2001, from an asthma attack at age 36, while he was working on a promotional video for Duke Nukem, profoundly affected the company. Described as the "heart and soul" of Gathering by CEO Mike Wilson, Myres' passing severely impacted team morale and operations at a critical juncture.[17][15] Amid these challenges, the July 23, 2001, release of Max Payne represented a notable success for Gathering, achieving critical acclaim and strong sales. However, the combined pressures of the acquisition and Myres' death prompted the remaining founders to begin planning their exit, culminating in their departure from the Texas operations in August 2001.[1][15]Rebranding, decline, and closure (2002–2004)
In 2003, as part of Take-Two Interactive's broader restructuring efforts following the acquisition, the Gathering of Developers label was shortened to simply "Gathering" to streamline operations and align with the parent company's publishing strategy. In 2003, Gathering acquired developer Frog City Software, though this occurred amid growing internal challenges. This rebranding reflected a shift toward more integrated PC-focused development under Take-Two's oversight, though it marked a departure from the original independent ethos.[1][18] The label's decline accelerated after the departure of founders Mike Wilson and Harry Miller, along with the core Texas-based team, in August 2001, which left a leadership vacuum and disrupted ongoing projects.[1] Integration challenges with Take-Two's New York headquarters exacerbated the issues, including clashes in creative control and operational priorities between the distant teams, leading to diminished output and a shrinking portfolio.[19] By 2002–2003, releases tapered off, with notable titles like Mafia (2002) representing some of the last high-profile launches under the original branding, while later efforts such as Chrome (2003) and Wings of War (2004) highlighted the reduced scale.[20][1] On September 9, 2004, Take-Two officially shut down the Gathering label, consolidating its remaining assets and titles into the budget-oriented Global Star Software imprint.[1] This closure ended any independent operations, with no subsequent revival attempts by Take-Two, effectively dissolving the label's distinct identity within the larger corporate structure.[19]Business model
Developer-centric publishing philosophy
The Gathering of Developers (GoD) adopted a publishing philosophy that prioritized developers' financial and creative autonomy, setting it apart from the hierarchical structures prevalent among major publishers of the era. Central to this approach was a royalty structure featuring escalating rates up to 50% of the wholesale price, applied retroactively to all units sold once thresholds were met, which contrasted sharply with the more conservative, non-retroactive royalties typically offered by larger firms. This model included standard advances of around $2 million per title, recoupable solely through the game's royalties without cross-collateralization across projects, ensuring developers could benefit more directly from their successes. Additionally, GoD mandated a minimum $750,000 marketing budget for North American releases, with developers retaining approval rights over key promotional materials, fostering transparency in budget allocation and marketing decisions that was uncommon in the industry at the time.[21] GoD's emphasis on creative freedom manifested in policies that allowed developers to retain full ownership of their intellectual property (IP), with no demands for IP transfer or sequel rights—using only optional "matching offer" clauses if applicable. This hands-off stance avoided the micromanagement often imposed by top-down publishers, instead providing support such as tools and resources to enable greater developer control over production and even elements of self-publishing, particularly for PC titles. The company focused on niche PC games and innovative, episodic projects rather than blockbuster AAA productions, aligning with its founding mission to empower independent creators through direct, talent-focused collaborations.[6][22] Relationships with developers were built on personal networks and a developer-centric evaluation process, often involving direct dealings rather than formal pitches, which facilitated signings with established studios like those connected to id Software alumni. This relational model, exemplified by GoD's "Ten Developer Commandments" outlining fair deal terms, aimed to raise industry standards and influenced subsequent indie publishers by demonstrating viable alternatives to exploitative contracts.[21][6]Key initiatives and partnerships
One of the flagship initiatives of Gathering of Developers (GoD) was its co-production of the Independent Games Festival (IGF), launched in early 1999 to champion innovation among independent game creators and counterbalance industry consolidation by major publishers.[13] The event, co-hosted with the Game Developers Conference, premiered on March 15, 1999, in San Jose, California, receiving over 90 submissions from developers worldwide and awarding prizes to recognize groundbreaking indie projects.[23] GoD sponsored the IGF awards and leveraged it as a talent scouting platform, enabling the company to identify and partner with emerging studios whose works later influenced mainstream hits.[13] This partnership with the IGF underscored GoD's commitment to fostering indie talent, distinct from traditional publishing gatekeeping. GoD established key developer partnerships through its founding model, which emphasized collaborative equity and creative control, beginning with initial alliances in late 1997 with studios including Terminal Reality, Edge of Reality, PopTop Software, Ritual Entertainment, 3D Realms, and Epic Games.[6] These relationships expanded to include collaborations with Remedy Entertainment for the 2001 release of Max Payne, a noir-inspired third-person shooter that exemplified GoD's support for narrative-driven titles. Similarly, GoD partnered with Triumph Studios and Epic Games to publish Age of Wonders in 1999, a turn-based strategy game blending fantasy RPG elements with tactical wargaming, marking the start of a influential series.[24] With PopTop Software, a founding partner, GoD handled publishing for Tropico in 2001, a city-builder simulation exploring political satire in a tropical dictatorship setting. These alliances resulted in exclusive deals for numerous titles, prioritizing developer royalties that escalated from 15% to 50% based on performance, without demanding IP ownership.[6] Beyond festivals and publishing, GoD promoted developer networking through community events, such as the annual "Promised Lot" gatherings at the Electronic Entertainment Expo (E3), which provided informal spaces for industry professionals to connect over barbecues, live music, and discussions.[6] These events, starting around 1998, drew thousands of attendees and reinforced GoD's role in building a supportive ecosystem for game creators, separate from formal business dealings.[6]Key personnel
Founders and core team
The Gathering of Developers (GoD) was co-founded in January 1998 by Mike Wilson, Harry Miller, Jim Bloom, Rick Stults, and Doug Myres, all veterans of the video game industry with roots in the Texas technology ecosystem.[1][6] Mike Wilson served as CEO from 1998 to 2001, bringing extensive experience from prior roles at id Software, where he acted as director of marketing and distribution from 1994 to 1996, and at ION Storm, which he joined as CEO in 1997 after leaving id to help launch the studio with John Romero and Tom Hall.[7][25] Wilson's vision for GoD centered on creating a developer-led publisher that prioritized creative control for independent studios over traditional corporate oversight, embodying the "gathering" concept by uniting experienced game creators in a collaborative alliance rather than imposing top-down decisions.[8][6] This approach reflected his earlier marketing innovations at id, where he helped promote groundbreaking titles like Doom, and aimed to foster quick, consensus-driven operations within the company. After GoD's acquisition in 2000, Wilson later co-founded Devolver Digital in 2009 alongside Miller and Rick Stults, continuing his focus on indie publishing.[26] Harry Miller, Wilson's longtime business partner since their time together at DWANGO in the mid-1990s, contributed deep expertise in game production and studio management as GoD's co-founder and president.[8][27] Miller had joined Ritual Entertainment as an early executive shortly after its 1996 founding, serving as CEO and overseeing the development of titles like SiN, which honed his skills in guiding technical and creative teams through full production cycles.[27] His background complemented Wilson's promotional acumen, enabling GoD to negotiate equity partnerships with studios like Terminal Reality from the outset.[6] The core team started small, drawing from the burgeoning Texas tech scene in Austin and Dallas, emphasizing a collaborative structure for agile decision-making, and quickly expanded partnerships with local and national developers to form GoD's initial network of eight equity-holding studios.[6]Notable executives and contributors
Jim Bloom served as Vice President of Marketing at Gathering of Developers, where he oversaw promotional strategies and innovative trade show events, such as the company's high-profile E3 activations that emphasized developer collaboration and entertainment.[15][28] Rick Stults held executive leadership roles at the company, including as co-founder and CFO, contributing to its developer-centric business model by facilitating profit-sharing and partnership initiatives with independent studios.[29][15] Doug Myres, a co-founder and key operations figure, managed daily logistics, audio production, and visual content creation, including credits for overseeing manufacturing and media elements in several releases; his unexpected death from an asthma attack on May 3, 2001, profoundly impacted the company, leading to the establishment of the Doug Myres Substance Award to honor industry visionaries.[30][31] Following Myres' death, remaining executives such as Stults, Bloom, and others navigated the post-acquisition integration with Take-Two Interactive, eventually departing in 2001 to pursue new ventures like Substance TV, while some contributors, including producers and artists, transitioned to roles within Take-Two's broader operations before the label's full dissolution into Global Star Software in 2004.[15]Published games
Major releases and impact
One of Gathering of Developers' (GoD) most prominent releases was Max Payne, developed by Remedy Entertainment and launched in July 2001 for Microsoft Windows. This third-person shooter introduced innovative bullet-time mechanics and a film noir narrative centered on a vengeful detective, earning widespread critical acclaim for its atmospheric storytelling and gameplay. The title's commercial success, with over four million units sold lifetime, significantly elevated GoD's reputation as a publisher capable of delivering high-profile PC hits, even as the company faced internal challenges following its acquisition by Take-Two Interactive. This achievement underscored the viability of GoD's model in supporting ambitious projects during a period of operational flux.[32][33] Another standout title was Mafia, developed by Illusion Softworks (later 2K Czech) and released in August 2002 for PC. Set in a fictional 1930s American city, the game offered an immersive open-world experience focused on organized crime, blending driving, shooting, and narrative-driven missions in a way that influenced subsequent crime genre titles. It received strong reviews for its cinematic quality and attention to historical detail, achieving ninth place among PC games sold in the United States for September 2002 and contributing to the series' long-term sales exceeding 34 million units across installments. Mafia's success further solidified GoD's role in bringing sophisticated European-developed games to Western audiences.[34] GoD also supported the Age of Wonders series, starting with the inaugural entry in 1999 from Triumph Studios, followed by sequels through 2003. These turn-based strategy games combined 4X empire-building with tactical combat in a rich fantasy setting, appealing to strategy enthusiasts through deep customization of races, magic systems, and scenarios. The series' innovative blend of exploration, diplomacy, and real-time elements in battles helped establish a benchmark for fantasy strategy titles, with the franchise enduring for over 25 years and influencing modern 4X designs.[35][36] In the simulation genre, Tropico from PopTop Software, released in April 2001, marked a creative milestone. Players assumed the role of "El Presidente" in a Caribbean dictatorship, managing economy, politics, and citizen happiness amid Cold War tensions, which introduced humorous satire and moral decision-making to city-building simulations. Praised for its unique fusion of SimCity-style management with narrative intrigue, the game innovated by emphasizing player agency in balancing tyranny and prosperity, spawning a long-running series.[37][38] These releases collectively positioned GoD as a vital haven for innovative PC games, prioritizing developer vision over mainstream trends and fostering creative freedom in an era dominated by console-focused publishing. By championing titles like Max Payne and Tropico amid industry consolidation, GoD contributed to a broader shift toward artist-centric models, influencing the rise of indie-friendly publishers in the early 2000s.[6][33]Complete catalog overview
Gathering of Developers published 71 unique titles from 1998 to 2004, functioning solely as a third-party publisher without conducting any original game development.[1] The company's output centered on personal computer platforms, with several high-profile releases adapted into ports for consoles like the Xbox and PlayStation 2, including titles such as Max Payne and The Guy Game.[39] The catalog encompassed a diverse range of genres, reflecting a commitment to innovative and niche third-party projects. Strategy games formed a core category, exemplified by the Age of Wonders series and Railroad Tycoon II, which emphasized turn-based tactics and empire-building mechanics.[39] Action and adventure titles were prominent, including Oni, the Blair Witch series (Volumes I through III), and Max Payne, blending shooting, exploration, and narrative-driven gameplay.[39] Simulation games rounded out key areas, with releases like Tropico and 4X4 Evolution focusing on management, city-building, and off-road vehicle handling.[39] Additional genres included tactical shooters such as Hidden & Dangerous and role-playing elements in games like Myth III: The Wolf Age.[40] Releases unfolded chronologically across distinct phases, with early efforts from 1998 to 1999 introducing foundational titles like Jazz Jackrabbit 2, a fast-paced platformer, and Railroad Tycoon II, a logistics strategy sim.[40] The mid-period of 2000 to 2002 marked peak activity, featuring action-heavy hits such as Max Payne and Mafia, alongside strategy expansions like Age of Wonders II: The Wizard's Throne and simulation staples including Tropico.[39] In the later years of 2003 to 2004, output diminished, with fewer but notable publications like Railroad Tycoon 3, a comprehensive train management simulator, and Space Colony, a sci-fi base-building game.[39]References
- https://doomwiki.org/wiki/Mike_Wilson
