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Optus Sport

Optus Sport was an Australian group of sports channels, owned by Optus launched on 13 July 2016. Optus created the service after it outbid Foxtel for the English Premier League broadcasting rights in Australia. It was the main broadcaster of non-Australian soccer in Australia, broadcasting the English Premier League, FA Cup, J.League, K League, UEFA international matches and the Women's Super League.

On 30 June 2025, Optus announced it had accepted an offer from Nine Entertainment (owner of Stan) to assign Optus Sport's remaining football rights to Stan Sport, with Optus Sport to cease operations on 1 August 2025. Media coverage put the value of the transaction at about A$300 million.

Until 1 August 2025, Optus Sport was available for streaming via web browsers, the Optus Sport app on compatible smartphones and tablets including iOS and Android. It was also available through apps on selected smart TVs and video game consoles such as PlayStation 4, PlayStation 5 and Xbox One.

In the beginning of Optus Television, Optus had used sports rights as a key differentiator between it and rival Foxtel. They carried C7 Sport on their subscription television network until March 2002, when Optus replaced them with Fox Sports (Australia), rebranded as 'Optus Sports' until October of that year. In 2009 Optus Television ceased to be offered to new subscribers and the service was eventually ceased.

In July 2010, Malaysian backed Fetch TV launched in Australia, available through Optus. In 2015, new CEO Allen Lew, who had launched parent company Singtel's EPL coverage, laid out a three-year plan for Optus to transition from a telecommunications provider to a multimedia company, as a 'content aggregator'.

Optus began trialling their own content delivery network in March 2015, and in November 2015 it was announced Optus had purchased the rights for the English Premier League in Australia until the conclusion of the 2018/19 season. In March 2016 it was announced the channels would be available through Fetch TV from Optus (rebranded as 'Yes TV'), as well as through a dedicated app and website, with satellite coverage available for those without appropriate internet speeds or for commercial venues. This announcement also included the fact that one match per round would be sub-licensed to a Free-to-Air channel. It was revealed by SBS that they had traded their FIFA World Cup licence for this sub-licence.

Optus announced pricing for the EPL coverage in May, which was revised after being poorly received by customers, with new pricing, including a period of 'free' coverage, announced in June.

Optus also announced they had done a deal with the Nine Network to share the International Champions Cup rights, with Optus showing all games played outside of Australia. Nine would share the China leg and retain exclusive rights to the Australian matches. This was the first live sport broadcast on the channels, with Manchester United playing Borussia Dortmund in Shanghai on 22 July 2016 as the first live event. Optus also added a friendly West Ham United pre-season match, and would later show their unsuccessful Europa League Qualifier against Astra Giurgiu.

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