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Platige Image
Platige Image
Platige Image
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Platige Image S.A. is a Polish-based company specializing in the creation of computer graphics, 3D animation, and digital special effects for various fields, including advertising, film, art, education, and entertainment. The studio employs a team of over 320 artists, comprising directors, art directors, graphic designers, and producers. The company has won approximately 280 awards and honors. Its animated shorts have garnered top prizes at SIGGRAPH four times and earned two British Academy of Film and Television Arts (BAFTA) awards. Additionally, the studio has been nominated for the Palme d'Or at the Cannes Film Festival and the Golden Lions at the Venice Film Festival,[1] as well as receiving an Oscar nomination.

Key Information

Product divisions

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Commercials

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Platige Image is a creative studio that has produced over 5,000 commercials for big brands and works with agencies worldwide. The studio also completed numerous campaigns for international markets, including the UK, Portugal, and the US, creating commercials for popular brands like LEGO, Discovery Channel, and History Channel. Platige Image has collaborated with the Australian Tourist Board for a project,[2] providing film and advertising spot-making expertise.

The studio has also worked with luxury car brands like Ferrari,[3] Audi, and Aston Martin,[4] and has produced some of Poland's advertising campaigns, including the Land of Orange series, the Heart and Mind characters, and commercials for beer Zubr in partnership with Kompania Piwowarska.[5]

Animation

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Platige Image has audiences with animated shorts, including cult works, including The Cathedral (2003),[6] Fallen Art (2004),[7] Ark (2007), The Kinematograph (2009)[8] and Paths of Hate (2010).[9] Platige Image has a stereoscopic reconstruction of a destroyed city in City of Ruins (2010)[10] and a stereoscopic interpretation of Jan Matejko's Battle of Grunwald.[11] Platige Image portfolio that includes projects for industries like Activision, Ubisoft, SEGA, and CD Projekt Red. In 2019, Platige Image made Netflix's series Love, Death & Robots, creating Fish Night, directed by Damian Nenow.[12]

Film and VFX

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The studio was involved in VFX work for Lars von Trier's Melancholia (2011) and Antichrist (2009), Jerzy Skolimowski's Essential Killing (2010), Andrzej Wajda's Katyń, and Rafał Wieczyński's Popieluszko. Freedom Is Within Us. Platige provided the visual effects for Lukasz Barczyk[13] and collaborated on the post-production of Agnieszka Smoczynska's Daughters of Dancing (2015). The studio also produced an animated prologue for Patty Jenkins's Wonder Woman in 2017.[14]

A subsidiary company, called Platige Films, was created to extend the feature film and TV production capacities of Platige Image. The first feature produced by the subsidiary is called Another Day of Life.[15] The film, which premiered at the 2018 Cannes Film Festival, earned the studio a European Film Award for Best Animated Film.[16][17] Platige Image also collaborated with Netflix on The Witcher seasons 1 to 3[18] and Shadow and Bone season 2.

Entertainment

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The studio's productions include a 3D production, Polita, at Buffo Theater,[19] and musical Pilots at Roma Musical Theater.[20] They have animated the History of Poland, directed by Tomek Baginski;[21] a digital reconstruction of a city destroyed during World War II using stereoscopic technology was created for the Warsaw Rising Museum.[22] Platige created a stereoscopic interpretation of Jan Matejko's painting for the National Museum in Warsaw to commemorate the 600th anniversary of the Battle of Grunwald.[23] The studio also designed the visual concept for the permanent exhibition at the Jozef Pilsudski Museum in Stara Milosna.[24]

Platige Image has collaborated with TVP and Polsat since 2018. Their projects include the design of Polsat Sport's largest sports studio in Poland and the creation of a virtual studio for online events in partnership with Polsat television.[25] In 2018, the studio also designed the visual identity for Wiadomości, the TVP's news program.[26]

Events

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Platige Image has been a partner of UEFA since 2015, when the studio orchestrated opening ceremonies for UEFA Europa League finals.

History

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Platige Image was founded by Jarosław Sawko and Piotr Sikora in Warsaw in 1997. The two met in an MBA degree program. They raised start-up capital by selling 300 studio lamps of their own design. The company debuted with VFX work for Justyna Steczkowska's music video, Niekochani (1997). The studio redesigns the visuals for TVP1. Platige received the Golden Eagle Award in 1999 for the redesign. The VFX work for Quo Vadis, directed by Jerzy Kawalerowicz, led to Platige making a special software solely for the purpose of automatic cloning of characters that were to populate the Roman Colosseum depicted in the movie.

In 2004, Platige moved into its new headquarters at Racławicka 99 in Fort Mokotów, one of the forts comprising Fortress Warsaw, a ring of fortifications constructed in the 19th century.[27]

Two years after The Cathedral, Tomek Bagiński released Fallen Art. The short received the Jury Award at the SIGGRAPH festival and the British Academy of Film and Television Arts (BAFTA) award in the Best Short Animation category. Ça Ira, an opera by Roger Waters, had its world premiere in Poznań in 2006. Platige was commissioned by the opera's director, Janusz Józefowicz, to create the visuals for the performance. The resulting two-hour-long animation, composedw of archival footage and animated sequences, was used as the digital set design for the performance. In 2007, Platige released Ark. The movie was shot using MILO Motion control, a system that combined realistic set designs with computer animation.[28] Ark was screened at multiple international movie festivals.[29] In 2009, Rafał Wieczyński's Popiełuszko: Wolność jest w nas and Andrzej Wajda's Katyń were released. The Danish production house Zentropa commissioned Platige Image to do the visual effects for Lars von Trier's Antichrist.[30]

On December 14, 2011, Platige became a publicly traded company by entering the NewConnect stock market. On the day of its stock exchange debut, the price of Platige shares went up by 32.1 percent. A year later, the price of Platige shares (identified by the PLI symbol) has risen by another 76 percent.[31]

In 2012, Platige Image teamed up with Brazilian advertising director Jarbas Angelli and his agency in São Paulo. That same year, Platige produced a cinematic for the game The Witcher 2: Assassins of Kings.[32] Platige premiered their largest film project yet, The Hero and Message, during Qatar's National Day celebration on 18 December 2012. This 25-minute animation was created in just six months and consisted of over 500 shots, made for Qatar's government agency. The studio released another cinematic for CD Projekt RED's game, Cyberpunk 2077, in January 2013.[33] In 2014, Platige Image released their first in-house mobile game and the start of production on the feature-length animated film, Another Day of Life.[34] Platige worked on a Nike promo featuring Cristiano Ronaldo[35] and the European Space Agency's Rosetta mission Ambition spot.[36]

The COVID-19 pandemic led Platige to focus on graphic design projects for the gaming industry, including producing cinematics for the Call of Duty series in collaboration with Activision. The company is also developing a strategy for the next 5 years,[37] which includes plans to expand into the US and MENA (Middle East and North Africa) markets, among others. During Platige's 25th anniversary, Platige prepared a 9-minute film as well as 60, 30, and 15-second commercials.[38] The company also produced commercials for Qantas.

Capital Group

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The Platige Image Group Companies consists of:[39]

  • DOBRO sp. z o.o.
    A Warsaw-based entity specializes in film production and organization of film sets.
  • Platige Films sp. z o.o.
    Headquartered in Warsaw, engages in self-production of film projects and intellectual property management.
  • Fatima Film sp. z o.o. and Fatima Film sp. z o.o. sp. k.
    Both based in Warsaw, were acquired by the Issuer, which now holds 100% of the capital of Fatima sp. z o.o.
  • Platige sp. z o.o. and Platige sp. z o.o. sp. k.
    Headquarters in Warsaw. The Issuer has acquired 100% of the share capital of Platige sp. z o.o. with a value of 5,000zł. Platige sp. z o.o. is the only limited partner of Platige sp. z o.o. sp. k.
  • IMAGE GAMES S.A.
    Based in Warsaw, it has a share capital of 106,444.5zł, with the Issuer holding 24.43% of the total number of votes.
  • PJ GAMES sp. z o.o.
    Headquarters in Warsaw. The share capital of PJ GAMES sp. z o.o. is 105,000zł, of which 80% is subscribed by the Issuer and 20% by Juggler Games sp. z o.o.
  • PLATIGE INC.
    Represents Platige Image S.A. in the United States.
  • PLATIGE US LLC.
    Represents Platige Image S.A. in the United States. Platige INC. holds 75% of the capital and voting shares of Platige US LLC.

Key projects

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Commercials

[edit]
Date Brand/Title Agency
1998 Empik
2000 No to Frugo PZL
2003–2013 Żubr PZL
2005–2013 LEGO
2006 Galp balloons
2007 What a Channel
2007 Goplana GPD Advertising
2007–2012 Listerine JWT
2007–2013 Tesco PZL
2009 LECH Run
2010 Super Bock Dragon
2010–2013 Kellog's Leo Burnett London
2011–2012 Kraina Orange Leo Burnett
2011–2012 CYFRA+ (Lemur) Change Integrated, Saatchi & Saatchi
2011–2013 TP SA Heart and Mind Publicis

Short animated films

[edit]
Date Title Director
2002 The Cathedral Tomasz Bagiński
2003 Undo Marcin Waśko
2004 Fallen Art Tomasz Bagiński
2007 Ark Grzegorz Jonkajtys
2006 Moloch Marcin Pazera
2006 The Great Escape Damian Nenow
2008 Chick Michał Socha
2008 Teaching Infinity Jakub Jabłoński, Bartosz Kik
2009 The Kinematograph Tomasz Bagiński
2010 Paths of Hate Damian Nenow
2019 Fish Night - Love, Death & Robots, Volume 1 Damian Nenow

Other animated productions

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Date Title Director
2010 Polish Cinematography PISF Paweł Borowski
2011 National Forum of Music -
2011 DREAM 2030 Grzegorz Jonkajtys
2012 Catzilla Jakub Jabłoński, Bartłomiej Kik
2012 Hero and Message Paweł Borowski

Stage productions

[edit]
Date Title Director
2006 Mr Kleks’ Academy Wojciech Kępczyński
2006 Ca Ira Janusz Józefowicz
2008 Seven Gates of Jerusalem Krzysztof Jasiński
2009 Remember. Katyń 1940. Konrad Smuga
2009 Tristan Krzysztof Pastor
2011 Move Your Imagination Tomasz Bagiński
2011 Polita Janusz Józefowicz

Cultural heritage productions

[edit]
Date Title Director
2010 Animated History of Poland Tomasz Bagiński
2010 Animated Guide to Polish Success Rafał Wojtunik
2010 Jan Matejko's Battle of Grunwald 3D Tomasz Bagiński
2010 The City of Ruins Damian Nenow
2011 Museum of Polish History Krzysztof Noworyta

Cinematics

[edit]
Date Title Director
2007 The Witcher (intro and outro) Tomasz Bagiński
2008 The Witcher. Rise of the White Wolf Tomasz Bagiński
2011 The Witcher 2: Assassins of Kings Tomasz Bagiński
2013 Cyberpunk 2077 Tomasz Bagiński
2013 The Witcher 3: Wild Hunt Tomasz Bagiński

Awards

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The Cathedral SIGGRAPH Best Animated Short 2002
The Cathedral animago AWARD Grand Prix 2002
The Cathedral 75th Academy Awards Nomination in the category: Short Film (Animated) 2003
Undo animago AWARD Best Animated Short 2003
Fallen Art animago AWARD 2nd place 2005
Fallen Art SIGGRAPH Jury Honors 2005
MOLOCH animago AWARD Professional/Animation Short Film 2006
Fallen Art BAFTA Best short animated film 2006
Ark SIGGRAPH Best of Show Award 2007
Ark Cannes Film Festival Nomination in the category: Short film 2007
The Witcher intro VES Awards Nomination in the category: Outstanding pre-rendered Visuals in a video game 2007
What a Channel animago AWARD Best Idea 2008
The Kinematographer animago AWARD Best Short Film 2009
Seven Gates of Jerusalem The International Emmy Awards Nomination in the category: Arts Programming 2009
Animated History of Poland animago AWARD Best Visualisation 2010
Paths of Hate VES Awards Nomination in the category: Outstanding Achievement in an Animated Short 2011
The City of Ruins VES Awards Nomination in the category: Outstanding Visual Effects in a Special Venue Project 2011
Paths of Hate SIGGRAPH Jury Award 2011
Paths of Hate Comic-Con IIFF Jury Award 2011
Paths of Hate Comic-Con IIFF Best Animation 2011
The Witcher 2: Assassins of Kings Golden Trailer Awards Best Video Game Trailer 2012
The Witcher 2: Assassins of Kings London International Awards Golden Statue in the category: TV/Cinema/Online Film – Production and Post Production; subcategory: Animation 2012

References

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[edit]
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Platige Image

View on Grokipedia
from Grokipedia
Platige Image S.A. is a Polish production studio specializing in , three-dimensional , , and for , advertising, video games, and other media. Founded in 1997 and headquartered in , the company employs over 300 artists, animators, VFX specialists, and producers, focusing on high-end CGI and real-time content creation. The studio gained prominence through acclaimed short films such as The Cathedral, which received an Academy Award nomination in 2003, and Fallen Art, which earned honors at SIGGRAPH and other festivals. Platige Image has collaborated on major international projects, including cinematics for The Witcher series and episodes like "Fish Night" for Netflix's Love, Death + Robots, while also producing feature animations such as Another Day of Life. Its work extends to commercials, branded content, and emerging areas like game development and 3D live theatre. Platige Image has accumulated over 300 awards from film, advertising, and technology sectors, including a BAFTA, European Film Award, Goya Award, and multiple Best of Show distinctions, affirming its technical innovation and artistic impact. Listed on the since 2014, the publicly traded entity continues to pursue expansion in global markets, recently earning a Gold Cube at the 2025 ADC Awards for The Witcher 4 cinematic reveal trailer.

Company Overview

Founding and Early Operations

Platige Image was established in 1997 in , , by Jarosław Sawko and Piotr Sikora, who serve as Chairman and Vice Chairman of the Supervisory Board, respectively. The founders initiated the company amid Poland's post-communist economic transition, leveraging emerging digital technologies for creative production. In its early operations, the studio concentrated on short animated forms developed independently, alongside incorporating digital to demonstrate technical capabilities. A notable initial project was the for Justyna Steczkowska's "Niekochani," which highlighted the firm's proficiency in effects-driven content. These efforts quickly drew international notice, establishing a foundation in , 3D , and within a nascent domestic market. The company's startup phase emphasized resource-efficient innovation, operating from modest facilities while building a portfolio of experimental shorts that prioritized artistic and technical experimentation over large-scale commissions. This approach enabled Platige Image to cultivate expertise in high-fidelity digital production, setting the stage for subsequent recognition in festivals and industry collaborations.

Core Services and Expertise

Platige Image specializes in the creation of (CGI), 3D , and (VFX) for , gaming, , and live events. Established with over 25 years of experience, the studio's expertise centers on delivering high-fidelity visual content, including commercials, branded experiences, game cinematics, feature films, and 3D live theatre productions. In VFX and , Platige provides end-to-end production services for cinematic sequences and digital enhancements, supporting both pre-rendered and real-time workflows. Their capabilities extend to virtual production and broadcast applications, leveraging advanced tools for immersive storytelling in commercials and episodic content. Game cinematics form a , with services focused on trailer production, in-game cutscenes, and character animations, often in with major developers. The studio's facilities, one of Europe's largest, feature 62 OptiTrack PrimeX cameras across a 20m x 13m x 8m volume, enabling simultaneous capture of up to four actors for full-body performance data used in cinematics and animations; launched in 2023 and led by Jakub Mączka since January 2025, these services cater to internal projects and external clients. Sound production, handled through the Soundly division since 2016, encompasses comprehensive from extensive effect libraries, original with live instrumentation and samplers, recording with international talent, , and sound branding such as sonic logos and corporate themes. These services support full audio pipelines from raw footage to final mixes for commercials, films, and games, with notable clients including and . As an Silver Service Partner since 2023, Platige offers specialized real-time and VFX services, including virtual and interactive content creation, expanding their expertise into live events and .

Organizational Structure

Business Divisions

Platige Image structures its operations around specialized divisions focused on , 3D , and production for , film, games, and live events. These divisions include commercial and , where the studio creates spots and promotional materials; game cinematics, producing high-end trailers and sequences for titles; (VFX) for feature films and series; and 3D live theatre, involving real-time and for stage and broadcast events. The divisions collaborate across projects, as seen in combined efforts from animation, commercials, and entertainment teams for events like the League of Legends . Internally, the company maintains distinct departments for commercials, animation, and VFX to handle varying production demands, with resources scalable via tools like Qube for workload management during peak periods. This setup supports a exceeding 250 professionals, including directors, animators, and producers, enabling output in diverse formats such as real-time content and feature film production, exemplified by the 2025 initiation of the psychological horror film OPI.

Capital Group and Ownership

Platige Image S.A. is a publicly traded listed on the NewConnect market of the under the ticker PLI, with a of 358,442 PLN divided into 3,584,420 ordinary bearer shares as of the latest disclosures. The structure features significant insider control, with individual insiders holding approximately 66% of the shares, followed by the general public at 32.1% and institutions at 1.83%. The largest shareholder is Jarosław Sawko, a co-founder, who beneficially owns 28.26% (997,369 shares) through direct holdings and the Moonlight Fundacja Rodzinna, a foundation he manages. This concentrated insider , including contributions from co-founder Piotr Sikora and other key figures, provides strategic stability but limits external influence. The Platige Image operates as a consolidated entity under Platige Image S.A. as the parent, encompassing focused on international expansion and specialized production. Key affiliates include Platige Films, a dedicated to feature films and scripted series production, which has collaborated on projects like Netflix's seasons. In the United States, the group maintains Platige US LLC for local representation, with Platige INC. holding 75% of its capital and voting shares; this branch, established in February 2022 and led by Aurélien Simon, supports VFX and animation operations. Additionally, Platige Image S.A. fully owns certain production entities, such as a 100% stake in a subsidiary with 400 shares valued at 200,000 PLN, contributing to the group's consolidated financials. Recent developments in the reflect geographic diversification, including a new VFX and CGI studio opened in the in May 2024 to leverage 50% local tax credits, enhancing cost efficiency for European projects. The group's structure supports across CGI, , and live events, with Platige Image S.A. reporting consolidated revenues tied to these units in its quarterly filings. Ownership disclosures emphasize compliance with Polish securities regulations, with no single entity outside insiders dominating control.

Historical Development

Inception and Growth (1997–2009)

Platige Image was established in March 1997 in , , by Jarosław Sawko and Piotr Sikora, who had met during an MBA program. The founders initially raised startup capital through the resale of studio lighting equipment, enabling the launch of a small team focused on and digital effects. Early operations centered on producing short animated content and for , including the 1997 project for Justyna Steczkowska's "Niekochani," which utilized pioneering digital techniques on limited resources. The studio's breakthrough came in 2002 with the production of The Cathedral, a seven-minute animated short directed by and adapted from Jacek Dukaj's story. This project, featuring intricate and painterly visuals, earned an Academy Award nomination for Best Animated Short Film in 2003 and won the Grand Prize at 2002, marking Platige's first major international acclaim. The success of The Cathedral expanded the studio's portfolio to include award-winning shorts like Fallen Art (2004), which depicted repetitive military drills in a surreal, stop-motion style and received a BAFTA nomination. These initiatives demonstrated Platige's expertise in blending literary adaptation with advanced CGI, attracting collaborations in advertising and film. By the mid-2000s, Platige Image grew its capabilities in for live-action features and began venturing into cinematics, starting with contributions to series around 2007. In 2009, the studio provided VFX for historical dramas such as Popiełuszko: Freedom Is Within Us and another major Polish production, solidifying its role in domestic cinema while building technical infrastructure for larger-scale projects. This period saw steady team expansion and a shift from experimental shorts to commercial viability, laying the foundation for broader industry integration without yet pursuing international offices.

International Expansion (2010–2019)

During the early 2010s, Platige Image began securing high-profile international commissions that elevated its profile beyond Poland, starting with promotional animations for global expositions and tourism campaigns. In 2010, the studio produced the eight-minute stereoscopic film Animated History of Poland for Poland's pavilion at Expo 2010 in Shanghai, featuring 500 animated characters depicting 140 historical events spanning 1,000 years, which drew significant international attention for its innovative use of 3D animation in cultural representation. The following year, in 2011, Platige served as creative director for the "Move Your Imagination" multimedia campaign promoting Polish tourism at ITB Berlin, the world's largest travel trade fair, integrating animation, design, and interactive elements to showcase Poland's creative industries to global audiences. These projects marked an initial shift toward leveraging animation for international diplomacy and branding, expanding the studio's client base to include government-backed initiatives with worldwide exposure. By mid-decade, Platige deepened its involvement in international film and sports production, diversifying into (VFX) and live-event graphics. In 2011, the studio initiated a long-term collaboration with CD Projekt RED on franchise, producing cinematics and promotional content that contributed to the series' global success, beginning with early assets revealed in 2011. From 2015 onward, Platige partnered with to orchestrate opening ceremonies for Europa League finals, including multi-season contracts for elaborate animated spectacles blending CGI with live performances, which solidified its expertise in high-stakes broadcast and event visuals for a pan-European audience. Concurrently, the studio entered Hollywood VFX pipelines, contributing effects to Lars Trier's (2011) and later to Patty Jenkins' (2017), demonstrating technical proficiency in feature-film for major international releases. The latter half of the decade saw Platige's international footprint grow through game cinematics and prestige animations, attracting collaborations with global entertainment giants. In 2016, the studio co-produced Another Day of Life, an animated adaptation of Ryszard Kapuściński's reportage, which premiered at the and , earning nominations and highlighting Platige's narrative-driven for European co-productions. By 2018, Platige provided VFX for Netflix's live-action series, involving over 150 artists in creating effects for the adaptation of Andrzej Sapkowski's novels, further embedding the studio in transatlantic streaming content. Additional game projects, such as cinematics for (2019), reinforced partnerships with developers like , positioning Platige as a key player in the international gaming industry's cinematic trailer market without establishing overseas offices during this period. This phase of expansion relied on remote collaborations and festival circuits, building a reputation for high-quality CGI that attracted clients from , , and beyond.

Recent Strategic Shifts (2020–Present)

In 2021, Platige Image adopted a multi-year strategic plan spanning 2021–2025, shifting from a primarily service-oriented model in (VFX) and toward producing original content, with a focus on and building a portfolio of owned intellectual properties (IPs). This diversification aimed to leverage the company's graphics expertise for in-house game production, potential acquisitions of development teams, revenue-sharing partnerships, and extensions into animated or live-action films and series based on those IPs. The strategy responded to market opportunities in gaming and streaming, moving beyond client commissions to revenue from proprietary titles and adaptations. To support these goals, Platige Image invested in infrastructure, launching Europe's largest studio in its region in May 2023, equipped for high-fidelity capture to enable efficient production of , , and series. The company also advanced real-time rendering capabilities, showcasing projects in across advertising, gaming, and VFX to streamline workflows and attract partnerships. Collaborations, such as with Movie Games on gangster-themed titles, exemplified early execution of the IP-focused approach. Geographic expansion complemented this pivot, with the opening of a new VFX and CGI studio in , , in May 2024, capitalizing on Spain's 50% tax incentives to enhance cost efficiency and access European talent pools. In 2025, Platige Image further broadened into scripted narratives by establishing Platige Film Project, an internal studio dedicated to developing feature films and series for streaming platforms and broadcasters, integrating VFX strengths with story-driven content under experienced leadership. These initiatives marked a deliberate evolution toward and original IP ownership amid competitive pressures in the global and gaming sectors.

Notable Projects

Advertising Commercials

Platige Image has produced advertising commercials featuring advanced CGI, , and VFX for international brands across sectors including beverages, food, , and . The studio's work often involves intricate creation, such as photorealistic animals and fantastical environments, collaborating with agencies like and production houses worldwide. Since the early 2000s, these projects have emphasized narrative-driven visuals to enhance brand , with a focus on European and global markets. A longstanding partnership with Kompania Piwowarska has yielded multiple commercials for the Żubr beer brand since 2003, including the 2023 spot "Panic Bison" (Żubr Popłoch), which premiered in early April and showcased CG bison animations derived from anatomical research, muscle simulations, and fur rendering using tools like Yeti. Earlier Żubr campaigns, such as the 2017 "Grasshopper" ad and various making-of breakdowns, highlight Platige's expertise in dynamic creature animation and seasonal environmental transitions. In 2020, Platige contributed to the cheese campaign "Join the Goodness," directed by Hervé de Crécy, featuring 70% CG elements including over 250 digital assets like mini cheese superheroes in an urban Candyland setting; the ad, produced with Chicago and Solab, earned two gold swords and one silver sword at the KTR Awards. The studio's 2023 Pokémon Trading Card Game commercial "There's a Collection in Everyone," directed by Claire Norowzian, blended live-action with CG Pokémon to evoke collecting excitement for international youth audiences, involving set orchestration for CG integration and broadcast-ready VFX supervised by Szewczenko. Other notable commercials include a 2022 promotional spot for Tourism Australia depicting hopping kangaroos, luxury campaigns like Versace's "Bright Crystal" with , and high-profile endorsements such as Conor McGregor's action-oriented ad, alongside work for brands like AXE, , and Kinder Pingui. These projects underscore Platige's role in delivering cutting-edge visuals, as featured in their annual commercial reels.

Animated Short Films

Platige Image has produced several acclaimed animated short films since its founding, often serving as showcases for innovative CGI techniques and narrative storytelling, which contributed significantly to the studio's early international reputation. These works, frequently directed by in-house talents like , blend painterly aesthetics with complex themes, earning nominations and awards from major festivals and academies. "The Cathedral" (2002), directed by , was Platige's breakthrough project, a 7-minute surreal exploration of time and inspired by a by . Rendered entirely in CGI with a distinctive oil-painting style, it received an Academy Award nomination for Best Animated at the 76th Oscars and won multiple European honors, including the Grand Prix at the 2002 Clermont-Ferrand International Festival. This was followed by "Fallen Art" (2004), also directed by Bagiński, a 6-minute black-humorous depiction of endless war cycles on a military base, featuring stop-motion-like animation of clay soldiers. The film secured a BAFTA Award for Best Short Animation in 2006, alongside wins at festivals like the Golden Horse Film Festival Grand Prix and Tirana International Film Festival Jury Award. "Paths of Hate" (2012), directed by Damian Nenow, examines interpersonal conflict through metaphorical aerial dogfights between two pilots, utilizing dynamic 3D combat sequences and abstract visuals. It garnered the Judges' Choice Award and Best Animation at the 2011 San Diego Comic-Con International Independent Film Festival. Other notable shorts include "" (2003), which won the Animago Award for Best Short, and "The Kinematograph" (2012), a steampunk-inspired tale of early cinema that qualified for Oscar consideration. More recently, Platige has developed series like "Long Story Shorts," concise visual narratives emphasizing efficient storytelling, while "Lil' Ruby: The " (2023), directed by Bartek Kik and reimagining , received the Image Award for Outstanding Animated in 2024.

Video Game Cinematics

Platige Image has produced numerous CGI cinematics, trailers, and cutscenes for video games, leveraging advanced animation and visual effects techniques to create immersive narratives that promote game releases and enhance player engagement. Their work often involves close collaboration with developers such as CD Projekt RED, Ubisoft, and Activision, focusing on photorealistic character animation, environmental rendering, and dynamic action sequences. A cornerstone of their portfolio is the long-standing partnership with CD Projekt RED on the franchise, beginning with trailers for in 2011, which featured detailed and fantasy world-building. This collaboration culminated in the Cinematic Reveal Trailer, directed by Tomek Suwalski and premiered at on December 12, 2024, showcasing a 6-minute sequence with intricate storytelling centered on the sorceress Ciri. The trailer earned the Gold Cube award at the 2025 ADC Awards for excellence in advertising craft and a Silver at the Ciclope Awards for animation. Other notable projects include the opening cinematic for Stormgate (2023), emphasizing real-time strategy elements with high-fidelity unit animations, and the Metro Exodus launch trailer (2019), which received the Best Game Cinematic award at the animago Awards for its atmospheric post-apocalyptic visuals and narrative tension. In 2024–2025, Platige contributed to trailers for Call of Duty: Black Ops 7 (Ashes of the Damned), Warhammer 40,000: Dawn of War IV announce trailer at Opening Night Live 2025, The Alters, and Kingdom Come: Deliverance II, demonstrating versatility across genres from first-person shooters to RPGs. Their 2025 game cinematics efforts also secured two awards at the AEAF Awards in the game trailer category. Earlier works encompass Ubisoft titles like The Division 2 (2019), Skull & Bones (2018), and : Marching Fire expansion (2018), as well as (2020) and Dead Island series trailers, highlighting their expertise in multiplayer and survival game promotions through explosive action and character-driven storytelling. These projects underscore Platige's role in elevating game marketing through cinematic quality rivaling feature films, with production timelines often spanning months to integrate game assets with custom VFX.

Feature Films and VFX

Platige Image has provided for select feature films, often focusing on stylized sequences that blend with live-action. In 2009, the studio contributed VFX to Lars von Trier's , handling elements such as digital enhancements and under commission from . This work built on their expertise in creating atmospheric and surreal effects, as seen in breakdowns featuring and integration of practical footage. The studio extended its collaboration with von Trier to (2011), delivering effects that supported the film's apocalyptic visuals, including planetary simulations and environmental manipulations. In a higher-profile project, Platige Image crafted the animated prologue for ' Wonder Woman (2017), transforming a classical into a dynamic 3D sequence narrating the ' mythological origins and the birth of . This involved , lighting, and particle effects to evoke ancient frescoes coming alive, with the team's prior reel directly influencing the director's vision. Platige also supplied VFX for Paweł Pawlikowski's (2018), aiding in period-accurate digital restorations and subtle enhancements for the black-and-white drama. These contributions highlight the studio's role in international cinema, typically involving 20-50 artists per project for targeted sequences rather than full-film supervision. In terms of original production, Platige Image announced Hardkor 44 in 2009 as its debut animated feature, a sci-fi reinterpretation of the 1944 featuring cybernetic soldiers and aesthetics, co-produced with the Warsaw Uprising Museum and directed by . Despite , trailers, and development milestones through the , the project remains unreleased as of 2025, with periodic updates indicating ongoing refinement. In April 2025, the studio launched Platige Film Project, a dedicated division for developing and producing original feature films and scripted series, aiming to leverage its VFX and animation capabilities for narrative-driven content. This initiative signals a strategic pivot toward full-scale cinematic production beyond service-based VFX work.

Live Events and Cultural Productions

Platige Image has produced and animations for several live productions incorporating 3D to enhance stage performances. In collaboration with the Dutch production company Imagine Nation, the studio developed the 3D live musical, which utilized innovative 3D stereoscopic technology to create immersive visual elements integrated with live action on stage. Similarly, Platige Image partnered with director Janusz Józefowicz on a stereoscopic 3D of , employing advanced creative and technological solutions to blend animated projections with theatrical elements, marking an early application of such hybrid techniques in Polish live performance. The studio has also contributed to interactive cultural experiences promoting Polish heritage. For the 2012 "Move Your Imagination" campaign at the travel trade show, Platige Image created animations depicting quirky interpretations of Polish culture, nature, , and sports, engaging approximately 5,000 participants in an interactive format that highlighted through . In the educational domain, Platige Image won an international competition in 2011 to design the concept for the permanent exhibition at the Polish History Museum, encompassing 1,000 years of Polish through multimedia installations and visual narratives. These projects demonstrate Platige Image's extension of animation expertise into live and interactive formats, often combining real-time projections with cultural themes to foster immersion, though such endeavors remain secondary to their core and work.

Awards and Recognition

Major Industry Honors

Platige Image's short The Cathedral (2002), directed by , received a nomination for the Academy Award for Best Animated Short Film at the in 2003. The 's innovative CGI techniques and narrative depth were highlighted by the Academy of Motion Picture Arts and Sciences selection committee. In the and domain, Platige Image has secured four top prizes at the Computer Animation Festival, including Best of Show awards for projects such as Ark in 2007. These honors recognize the studio's technical excellence in rendering complex animations and simulations, with Fallen Art (2004) additionally earning Jury Honors at 2005 for its distinctive stop-motion-inspired style integrated with 3D CGI. The British Academy of Film and Television Arts (BAFTA) has awarded Platige Image twice: Fallen Art won the BAFTA for Best Short Animation in 2006, praised for its creative depiction of war's absurdity through looping vignettes. Additionally, the studio received a BAFTA Television Craft Award in 2015 for Titles & Graphics on a production, underscoring its contributions to broadcast visual design. For feature-length work, Another Day of Life (2018), co-produced by Platige Image, won the Goya Award for Best Animated Film from the Spanish Academy of Cinematographic Arts and Sciences in 2019, as well as Best Animated Film at the Premios Platino in the same year. These accolades affirm the film's hybrid animation techniques blending 2D, 3D, and elements in adapting Ryszard Kapuściński's reportage.

Recent Accolades

In 2025, Platige Image received the Gold Cube at the ADC Annual Awards for its cinematic reveal trailer for The Witcher 4, recognizing excellence in gaming marketing and trailers. The same trailer earned a Silver at the Ciclope Awards, highlighting achievements in and craft. It was also shortlisted at the Shots Awards for outstanding creative production in global storytelling. Earlier in the decade, the studio's work on : Artyom's Nightmare won a Webby Award in 2020 for best video in branded entertainment for games, affirming its impact in . In 2023, Platige Image secured first place in the Film & Video: category at The Lovie Awards for the Tourism Australia "G'Day" film, praised for innovative techniques. That year, its animated short Lil' Ruby, developed with , received recognition at the International Festival for contributions to youth-oriented storytelling. These accolades build on Platige Image's portfolio in game cinematics and , with selections emphasizing technical precision and narrative innovation over broader commercial metrics.

Business and Financial Performance

Revenue and Market Position

Platige Image S.A., listed on the under ticker PLI, reported consolidated of PLN 153.67 million for the fiscal year ended December 31, 2024, marking an increase from PLN 143.65 million in 2023. This growth reflects steady expansion in its core areas of (VFX), , and services, though the company recorded a net loss of approximately PLN 8.1 million in 2024 amid rising operational costs. Historical figures show consistent upward trajectory: PLN 139.01 million in 2022, PLN 106.3 million in 2021, and PLN 91.15 million in 2020, driven by project pipelines in , gaming cinematics, and feature films.
Fiscal YearRevenue (PLN million)
202091.15
2021106.3
2022139.01
2023143.65
2024153.67
In the global VFX and animation industry, valued at over USD 339 billion in 2021 with a projected compound annual growth rate of 12.2%, Platige Image occupies a niche as a mid-tier provider, generating approximately USD 38.5 million in trailing twelve-month revenue as of 2024. Headquartered in Warsaw with around 331 employees, the studio maintains a strong regional foothold in Central Europe while pursuing international diversification through new facilities, including a Montreal office established in May 2024 to tap North American projects and a Canary Islands studio opened in 2024 leveraging local tax incentives for VFX production. Its market capitalization stood at approximately PLN 38.71 million as of late 2024, positioning it as a smaller player relative to global giants but recognized for high-profile contributions to European and Hollywood-adjacent productions.

Strategic Initiatives and Challenges

Platige Image's 2021–2025 strategic plan prioritizes diversification beyond service-based VFX and , including entry into game development to cultivate proprietary intellectual properties. This approach aims to reduce reliance on client commissions by building internal assets, aligning with broader industry shifts toward owned content. Geographic expansion forms a core pillar, with intensified operations at the studio launched in 2022 to target North American projects. In May 2024, the company opened a studio in Spain's , focusing on acquiring and executing VFX for international and productions. A office followed later in 2024, led by Bartek Kujbida, to assemble a specialized team for regional opportunities. These moves leverage tax incentives and talent pools to enhance global competitiveness. Technological and production initiatives include the early 2023 launch of a dedicated studio to integrate real-time performance into workflows. Platige Film Project, established as an internal division, concentrates on developing and producing feature films and scripted series. Strategic partnerships, such as with for photorealistic R&D and designation as an Authorized Service Partner in 2023, bolster capabilities in virtual production and real-time rendering. In June 2025, a unit secured a with Publishing for audiovisual works, providing revenue stability through recurring collaborations. Commitment to sustainability materialized via joining the in 2023, embedding ESG principles like diversity and ethical practices into operations. These expansions have encountered headwinds from industry-wide contractions, with VFX demand softening since 2023 and game cinematics declining further in , straining resources allocated for growth. Following sustained pre-2023 expansion, the firm grappled with overcapacity and delays amid client constraints and production halts. Competitive pressures in saturated markets, coupled with rising costs for international studios, have necessitated agile pivots, including intensified focus on high-margin virtual production to offset volatility.

Criticisms and Internal Issues

Management and Employee Relations

Platige Image's executive leadership includes CEO Karol Żbikowski, who oversees strategic direction, alongside CFO Artur Małek and, as of early 2025, newly appointed COO Stanisław Grabiec, tasked with . Employee reviews frequently cite management shortcomings as a core issue, describing as chaotic and contributing to inefficient workflows, including unaddressed crunch periods driven by poor . One anonymous review highlights a lack of , noting that task requests are routinely ignored unless escalated to senior executives, fostering frustration in daily operations. These sentiments contribute to mixed employee relations, reflected in the company's rating of 3.4 out of 5 stars from approximately 52 reviews, where 61% of respondents would recommend Platige to a friend. While some praise skilled colleagues and project quality, recurring themes include inadequate communication from and a perceived scarcity of high-performing talent amid broader .

Layoffs and Financial Pressures

In 2024, Platige Image experienced a wave of layoffs, as reported by current and former employees on platforms such as and , affecting both recent hires and seasoned staff amid broader challenges in the industry. These reductions were attributed to efforts to stabilize operations during a period of economic uncertainty, including reduced demand for large-scale productions due to client budget constraints post-pandemic and industry-wide production slowdowns. Financial statements reflect ongoing pressures, with the company posting net losses in recent quarters. For the first quarter of 2025, Platige Image reported a net loss of 1.4 million (PLN) on sales revenue of 26.2 million PLN, alongside an operating loss of 1.9 million PLN. Full-year 2024 results similarly showed unprofitable operations, contributing to a negative net margin of -3.93% and a of -25.33%, amid a historical earnings decline rate of approximately -41.2% annually. These figures align with sector trends, where tightened budgets have led to cautious spending and fewer high-value contracts for VFX and services. In response to these challenges, Platige Image appointed Stanisław Grabiec as in September 2024 to oversee operational efficiencies and strategic adjustments, including expansions into cost-advantaged locations like the for tax incentives up to 50%. Despite revenue growth averaging 10.9% annually, persistent losses underscore the need for cost controls, with employee accounts linking layoffs directly to financial sustainability efforts. No official company statements have detailed the scale of job cuts, but the moves reflect a broader in a competitive market facing AI disruptions and project delays.

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