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Roland Corporation (ローランド株式会社, Rōrando Kabushiki Kaisha) is a Japanese multinational manufacturer of electronic musical instruments, electronic equipment, and software. It was founded by Ikutaro Kakehashi in Osaka in 1972. In 2005, its headquarters relocated to Hamamatsu in Shizuoka Prefecture.[2] It has factories in Malaysia, Taiwan, Japan, and the United States. As of December 2022, it employed 2,783 people.[1] In 2014, it was subject to a management buyout by its CEO, Junichi Miki, supported by Taiyo Pacific Partners.[3]

Key Information

Roland has manufactured numerous instruments that have had lasting impacts on music, such as the Juno-106 synthesizer,[4] TB-303 bass synthesizer,[5] and TR-808 and TR-909 drum machines.[6] It was also instrumental in the development of MIDI, a standardized means of synchronizing electronic instruments manufactured by different companies. In 2016, Fact wrote that Roland had arguably had more influence on electronic music than any other company.[7]

History

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Background

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See also: Ace Tone

Roland founder Ikutaro Kakehashi had founded Ace Electronic Industries in 1960, with Ace having designed and manufactured electronic organs, drum machines, instrument amplifiers, and effects pedals. In March 1972, after one of Ace's major investors, Sakata Shokai [ja], was acquired by Sumitomo Chemical (an industrial company with no interest in the music industry), Kakehashi resigned.[6]

1970s

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SH-1000 (1973)
RE-201 Space Echo (1976)
Jazz Chorus JC-120 (1975)
MC-8 MicroComposer (1977)

On 18 April 1972, just a month after resigning from Ace, Kakehashi founded Roland in Osaka,[8] Kakehashi, who had no musical training, wanted to appeal to amateurs and hobbyists, and focused on miniaturization, affordability, and simplicity.[9]

The "Roland" name was selected for export purposes, as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets. The name was found in a telephone directory, and Kakehashi was satisfied with the simple two-syllable word and its soft consonants. The letter "R" was chosen because it was not used by many other music equipment companies, so would stand out in trade-show directories and industry listings. Kakehashi did not learn of the French epic poem The Song of Roland until later.[10]

With seven employees from his former company, a rented shed, and $100,000, Kakehashi built on his experience at Ace, introducing a drum machine, the TR-77 or Rhythm 77, as Roland's first product, followed by the TR-33 and TR-55 released that same year. In 1973, Roland introduced the first compact synthesizer produced in Japan and the first synthesizer produced by Roland, the SH-1000, as well as their first nonpreset synthesizer, the SH-3.[11]

The company was also manufacturing effects pedals, introducing the RE-201 Space Echo in 1974, and expanding into guitar amplifiers the following year with the JC-60 and JC-120 Jazz Chorus, whose chorus circuit would become the first Boss Corporation product, the CE-1 Chorus Ensemble, the following year. In 1976, Roland introduced the semimodular System 100 and the modular System 700 synthesizers.[12]

In 1977, the company introduced one of the earliest microprocessor-driven music sequencers, the MC-8 MicroComposer, and the first guitar synthesizer, the GR-500. Just one year later, they introduced the CompuRhythm CR-78, the first drum machine that enabled users to program and store their own drum patterns.[13]

1980s

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TR-909 (1983)

During the 1980s and 1990s, Roland released several instruments that have had a lasting influence on popular music.[8] After Kakehashi realized microprocessors could be used to program drum machines,[14] Roland launched the TR-808 drum machine, its first programmable drum machine, in 1980.[15] Although it was not an immediate commercial success, the 808 was eventually used on more hit records than any other drum machine[16] and became a cornerstone of the emerging electronic and hip hop genres.[17] It has been described as hip hop's equivalent to the Fender Stratocaster guitar, which dramatically influenced the development of rock music.[18][19][20] The 808 was followed in 1983 by the TR-909,[6] which, alongside the TB-303 synthesizer, influenced the development of dance music such as techno, house, and acid.[21][22] Roland released the Roland Jupiter-8 in 1981.

Roland played a key role in the development of MIDI, a standardized means of synchronizing electronic musical instruments manufactured by different companies.[23] Kakehashi proposed developing a standard with representatives from Oberheim Electronics, Sequential Circuits, Yamaha, Korg, and Kawai.[23] He and Dave Smith of Sequential Circuits unveiled MIDI in 1983.[24][25] It remains the industry standard.[26]

1990s

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Roland SH-32 WAS Synthesizer

In, 1991 Roland released the JD-800, a digital synthesizer with many sliders.[27] In 1993, they released the JD-990, which is the rackmount version of the JD-800.[28] In 1994, Kakehashi founded the Roland Foundation and became chairman. In 1995, he was appointed the chairman of Roland Corporation. Roland instruments were also featured in the "There Goes A . . . " series of videos by Dave Hood.

2000s

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In 2001, Kakehashi resigned as chair of Roland Corporation and was appointed as a special executive adviser.[29] In 2002, he published an autobiography, I Believe in Music.[30] His second book, An Age Without Samples: Originality and Creativity in the Digital World, was published in 2017.[31]

2010s

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In 2018, Roland launched a subscription service called Roland Cloud. Users of the service can download and emulate a number of Roland synthesizers (modelled through a proprietary paradigm called ACB[32]) and drum machines in audio plugin formats. This collection also includes orchestral modules (namely the Roland SRX racks) and new additions such as original sampled instruments.

2020s

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Throughout 2022, Roland celebrated their 50th anniversary by releasing two new editions of their Space Echo tape delay through their Boss brand, along with selling commemorative merchandise and clothing through their online streetswear shop Roland Lifestyle. Later on, a collaboration with Dais Records[33] was announced on 8 June ahead of the release of the JUNO-X synthesizer the following month. A new Jupiter-4 emulation for Roland Cloud[34] and an NFT collection[35] also materialised in the summer and autumn respectively.

Brands

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Roland markets products under a number of brand names, each of which is used on products geared toward a different niche.[36]

  • The Roland brand is used on a wide range of products including synthesizers, digital pianos, electronically enhanced accordions, electronic drum systems, dance and DJ gear, guitar synthesizers, amplifiers, and recording products. Many of these products are now also available through Roland Cloud, a VST subscription service.
  • Boss is a brand used for products geared toward guitar players, and is used for guitar pedals, effects units, rhythm and accompaniment machines, guitar amplifiers, and portable recording equipment.
  • Edirol was a line of professional video-editing and video-presentation systems, as well as portable digital audio recorders. Edirol also had Desktop Media (DTM) products, more production-oriented, and included computer audio interfaces, mixers, and speakers. Following Roland's purchase of a controlling interest in Cakewalk Software, most of the division's products were rebranded as Cakewalk products or blended with the professional audio/RSS products to form Roland Systems Group.[37]
  • Roland Systems Group is a line of professional commercial audio and video products.
  • Amdek was incorporated in 1981 "as a manufacturer of computerized music peripherals and as a distributor of assembled electronic music instrument parts."[38] The Amdek brand is best remembered for a series of user-assembled effects pedals and accessories, marketed until 1983;[39] at least 16 kits are known to have existed.[40] Amdek's primary focus was on the potential uses of personal computers to assist musicians, and in 1982 they introduced the DXY-100, the company's first pen plotter, with the intent of allowing users to print out their own sheet music. Soon realizing the printer had a much larger market potential, in 1983 Amdek became the Roland DG Corporation.[41]
monoFab's ARM-10 SLA 3D printer
  • Roland DG is a company in digital printing and engraving technology, produces computerized vinyl cutters, thermal-transfer printer/cutters, wide-format inkjet printers and printer/cutters, 3D scanners, and dental milling devices, and engravers.[42][43] In 2014, Roland DG officially entered the 3D printing market with the launch of its monoFab series, featuring the ARM-10 3D printer.[44]
  • In 1987, Roland acquired the then-defunct Rhodes name, and released a number of digital keyboards bearing the Rhodes brand. Harold Rhodes had regained the rights to the name in 2000 prior to his death that same year. Rhodes was dissatisfied with Roland's treatment of the marque, and had plans to reintroduce his iconic electric piano, but died before he was able to bring it to market.[45]
  • V-MODA designs and develops "world‑class high‑fidelity headphones and audio devices" and became a part of the Roland family on 8 August 2016 also known as 808 Day.[46]

References

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Further reading

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Roland Corporation

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Roland Corporation is a Japanese specializing in the design, manufacture, and distribution of electronic musical instruments, audio equipment, and related software, founded on April 18, 1972, by Ikutaro Kakehashi in , . Headquartered in , , the company has grown into a global leader in music technology, producing iconic products such as synthesizers, drum machines, digital pianos, and effects pedals under its Roland and BOSS brands. From its inception, Roland focused on innovative rhythm machines and that revolutionized electronic music production, beginning with the TR-33, , and TR-77 Rhythm Machines in 1972, followed by the groundbreaking SH-1000 in 1973. Key milestones include the 1980 release of the TR-808 Rhythm Composer, which became a staple in genres like hip-hop, , and pop due to its analog sounds and programming capabilities, and Roland's 1983 contributions to the standard, including the JX-3P and MSQ-700 sequencer, developed alongside Sequential Circuits. The company's commitment to advancing continued with products like the D-50 Linear Arithmetic in 1987, the Fantom-X workstation in 2004, and the AIRA series in 2014, which modernized classic analog gear for contemporary electronic musicians. In addition to instruments, Roland has expanded into audio-visual solutions, including video switchers and A/V mixers, and software platforms like Roland Cloud and Zenbeats for music creation. The V-Drums electronic drum kits have dominated the market since their introduction in 1997, while the 2022 acquisition of , Inc. enhanced hybrid drum offerings. Roland's global presence includes subsidiaries, factories, and stores worldwide, with a re-listing on the Prime Market in 2020, the opening of Roland Store in 2022 to mark its 50th anniversary, Roland Store Tokyo in 2023, and a 2024 strategic partnership with ; in 2025, it received honors from the MIDI Association for its contributions to development.

History

Founding and Background

Ikutaro Kakehashi founded Ace Electronic Industries in 1960 in , driven by his passion for electronic musical instruments, where the company began producing early electronic organs and drum machines, including the R-1 rhythm machine showcased at the . Under Kakehashi's leadership, , as it became known, innovated in rhythm technology, laying groundwork for accessible electronic percussion tools. In March 1972, following the acquisition of Ace's major investor Sakata Shokai by the industrial firm —which had little interest in music manufacturing—Kakehashi resigned due to strategic mismatches. This led directly to the incorporation of Roland Corporation on April 18, 1972, in , , as Kakehashi sought to pursue his vision independently. From its inception, Roland focused on developing affordable and compact electronic instruments targeted at amateur musicians, emphasizing portability and ease of use to broaden access beyond professional markets. The company's first product, the TR-77 Rhythm 77 drum machine—an analog rhythm box with preset patterns—debuted in December 1972, marking Roland's entry into the market with a refined version of Ace's earlier designs. In 2005, Roland relocated its headquarters to the Hosoe district in Hamamatsu, Shizuoka Prefecture, to centralize operations in a hub known for musical instrument manufacturing. Kakehashi's emphasis on standardization and interoperability in electronic instruments would later influence the development of , the protocol he co-created in the 1980s.

1970s

In the , Roland Corporation solidified its position in the market by focusing on compact, user-friendly designs that democratized access to advanced sound generation technologies. Building on founder Ikutaro Kakehashi's prior experience developing rhythm machines at , the company released its first , the SH-1000, in 1973. This monophonic preset was notable for its portability and affordability, priced around $600, making it an accessible alternative to larger, more expensive modular systems like those from Moog, and it marked Roland's entry into the growing market. The following year, 1974, saw the introduction of the RE-201 Space Echo, a tape-based echo and reverb unit that combined multiple delay heads with spring reverb, offering warm, organic effects prized by musicians. Its distinctive sound influenced rock artists like Pink Floyd and became a staple in reggae and dub production, used by figures such as Bob Marley and King Tubby for rhythmic depth and spatial enhancement. In 1975, Roland launched the JC-120 Jazz Chorus amplifier, a solid-state combo renowned for its crystalline clean tone and built-in stereo chorus effect, which provided a lush, dimensional sound without distortion, appealing to jazz, fusion, and clean-toned rock players. By 1977, Roland advanced sequencing technology with the MC-8 MicroComposer, one of the earliest programmable digital sequencers, allowing users to store and recall up to 520 notes via a step-time interface connected to voltage-controlled synthesizers. This tool enabled precise composition and automation, bridging analog instruments with computational control. The decade closed with the 1978 release of the CR-78 CompuRhythm, Roland's first digitally programmable , featuring 34 preset rhythms and the ability to create and store custom patterns, which shifted the industry toward user-defined beats and away from purely analog presets. Amid these innovations, Roland expanded aggressively into international markets to support growing demand. The company first entered the U.S. scene in 1973 by exhibiting at the , followed by establishing a sales partner in in 1976 and in 1978, which facilitated broader distribution and contributed to a turnover nearing $30 million by early 1977. This global outreach positioned Roland as a key player in the electronic music revolution, emphasizing affordability and to reach musicians worldwide.

1980s

In the 1980s, Roland Corporation solidified its position as a leader in electronic musical instruments by introducing groundbreaking products that blended analog synthesis with emerging digital technologies, significantly influencing genres like hip-hop, pop, and . Building on the affordability and portability established in its rhythm machines, Roland focused on expanding creative possibilities for musicians through innovative and connectivity standards. This decade marked a shift toward professional-grade tools that enabled more complex compositions and live performances. The TR-808 Rhythm Composer, released in 1980, was a pioneering analog that generated its distinctive percussive sounds using synthesis rather than sampled audio, making it an accessible tool at a list price of $1,195. Its deep bass drum, crisp snares, and programmable sequencer quickly became staples in hip-hop production, notably on tracks like Afrika Bambaataa's "Planet Rock" in 1982, and later in electronic genres, revolutionizing beat-making by providing warm, modifiable tones that digital samplers of the era could not replicate. Production ran from 1980 to 1982, with approximately 12,000 units manufactured, initially selling modestly but gaining cult status for its enduring sonic character. In 1981, Roland launched the Jupiter-8 , its first fully professional instrument featuring eight-voice , 16 analog oscillators, and a versatile array of waveforms and effects, priced around $5,295. This flagship model became a cornerstone of pop and film scoring, with its lush, evolving pads and leads appearing in productions by artists like and in soundtracks such as those for . The Jupiter-8's arpeggiator and chord memory functions enhanced its utility for both studio and stage use, cementing Roland's reputation for high-quality analog synthesis. A major milestone came in 1983 when Roland co-developed the Musical Instrument Digital Interface () protocol alongside Dave Smith of Sequential Circuits, standardizing communication between electronic instruments and computers to foster interoperability across brands. This collaboration, driven by Roland founder Ikutaro Kakehashi and Smith, addressed the fragmentation of proprietary interfaces, enabling synchronized control and data exchange that transformed music production workflows. 's debut that year powered subsequent Roland innovations, including the TR-909 Rhythm Composer, also released in 1983, which combined analog synthesis for bass and snare sounds with digital samples for hi-hats and cymbals, marking Roland's first -equipped . Priced at $1,250, the TR-909's dynamic, punchy tones influenced the rise of and , heard prominently in early tracks by producers like . That same year, Roland introduced the TB-303 Bass Line synthesizer in late 1981 (with full market rollout by 1982), a compact monophonic analog device designed to emulate lines via a built-in sequencer and sliding filter effects, initially targeted at solo performers for around $450. Despite modest sales of about 10,000 units before discontinuation in 1984 due to its unconventional, "squelchy" sound not aligning with mainstream bass expectations, the TB-303 later became iconic in the late-1980s scene, defining the genre's hypnotic, acidic basslines on records from Phuture's "" onward. In 1987, Roland acquired the rights to the Rhodes trademark from CBS Musical Instruments, enabling the production of digital emulations of the classic . This move led to models like the Rhodes MK80 and MK60, introduced in , which incorporated sampled Rhodes tones into stage pianos with integration, bridging analog heritage with digital convenience for , and pop keyboardists. The acquisition expanded Roland's portfolio into electric piano territory, though it drew criticism from Rhodes inventor Harold Rhodes for deviating from the original electro-mechanical design.

1990s and 2000s

In the early , Roland advanced its digital synthesis capabilities with the release of the JD-800 in 1991, a 24-voice polyphonic instrument featuring extensive hands-on controls and PCM-based waveforms that allowed for detailed and performance editing. This was followed by the JD-990 in 1993, a rack-mounted module version of the JD-800 that incorporated frequency cross-modulation (FXM) and eight multi-effects processors, enhancing multitimbral capabilities for professional studio use. These instruments represented Roland's push toward hybrid digital-analog synthesis, leveraging the protocol established in the to integrate seamlessly with existing setups. Corporate developments during the decade included the founding of the Roland Foundation in 1994 by Ikutaro Kakehashi, later renamed the Kakehashi Foundation in 2015, aimed at promoting art through electronic technology, including initiatives. In , Kakehashi transitioned to the role of chairman of Roland Corporation, overseeing strategic growth while maintaining focus on innovation. Toward the late 1990s, Roland introduced the V-Drums series in 1997 with the TD-10 model, featuring mesh-head pads and COSM modeling technology for realistic feel and sound reproduction, marking a significant evolution in electronic percussion. Entering the 2000s, Roland expanded into multimedia with the launch of the Edirol brand in 2000, specializing in audio and video interfaces such as the UA-100 USB audio interface and V-4 video mixer, targeting desktop production and live applications. The V-Drums line continued to evolve, incorporating advanced mesh heads and V-Cymbals by 2004 with the TD-20 module, improving expressiveness for drummers in both practice and performance settings. Leadership saw a shift in 2001 when Kakehashi resigned as chairman to become a special executive adviser, allowing for renewed focus on global expansion. That same year, he published his autobiography I Believe in Music, offering insights into the electronic industry's development and his visionary contributions.

2010s

In the 2010s, Roland Corporation navigated a shifting landscape in electronic music production by pursuing corporate restructuring and pivoting toward models, including software-based emulations of its legacy hardware. This decade marked a transition from traditional manufacturing to hybrid offerings that blended physical instruments with cloud-accessible virtual tools, allowing the company to reach broader audiences amid declining physical sales in some segments. A pivotal moment came in 2014 when Roland executed a (MBO) led by CEO Junichi Miki, with support from investment firm Taiyo Pacific Partners, delisting the company from the and taking it private to enable more agile decision-making free from public market pressures. That same year, Roland introduced the AIRA series of compact, battery-powered hardware instruments designed to revive the sound and feel of its 1980s classics, such as the TR-808 drum machine, through advanced circuit modeling. Central to this lineup was the development of Analog Circuit Behavior (ACB) technology, which analyzes and digitally replicates the nonlinear behaviors of analog components—like voltage fluctuations and component interactions—to achieve authentic analog modeling, initially implemented in hardware but later extended to software. In 2016, Roland expanded beyond musical instruments into consumer audio by acquiring a majority stake (70%) in V-MODA, a Los Angeles-based headphone manufacturer known for high-fidelity, customizable designs, with founder Val Kolton retaining 30% ownership and continuing as CEO to integrate audio expertise into 's ecosystem. The following year, on April 1, 2017, company founder Ikutaro Kakehashi passed away at age 87, leaving a legacy of innovations that defined electronic music; his contributions, including the TR-808, had earned him a Technical Grammy Award in 2013 for co-developing . By , Roland fully embraced digital distribution with the launch of Roland Cloud, a subscription service providing access to software instruments and effects that emulate classic Roland gear—such as virtual TR-808 and TR-909 drum machines—leveraging ACB for realistic analog simulations, available via monthly or annual plans starting at $19.99. This platform represented a strategic shift toward ongoing streams and software updates, complementing Roland's hardware lines while appealing to modern producers using DAWs.

2020s

In 2022, Roland Corporation marked its 50th anniversary with a series of commemorative product releases and events, highlighting its legacy in electronic musical instruments. The celebrations included the launch of the JUNO-X programmable polyphonic synthesizer in April, which recreates the sounds of the classic JUNO-60 and JUNO-106 models using Roland's ZEN-Core engine. In June, the company introduced the JUPITER-4 Software Synthesizer, an emulation of its pioneering 1978 Jupiter-4 synthesizer available as a plug-in and standalone application. Additionally, BOSS, a Roland subsidiary, released the RE-202 and RE-2 Space Echo pedals in March, faithful recreations of the iconic RE-201 tape echo unit from the , limited to 5,000 units for the RE-202 model to emphasize exclusivity. That same year, expanded into lifestyle collaborations, partnering with Dais Records in June for a limited-edition capsule collection. The apparel line, featuring seven pieces with designs inspired by 's JUNO synthesizers, celebrated 's 50th and Dais's 15th anniversaries while supporting music initiatives through label proceeds. In March 2023, introduced the GP series of digital grand pianos, including the flagship GP-9 and the mid-range GP-6, both featuring the Piano Reality Modeling sound engine for authentic grand piano tones and multi-channel speaker systems. The GP-9, available in polished ebony or white finishes, starts at $10,999.99, while the GP-6 begins at $6,299.99, targeting professional and home users seeking hybrid acoustic-digital performance. Building on the Roland Cloud platform from the 2010s, the company continued to evolve its amid post-pandemic market shifts toward remote collaboration and . In October 2025, Roland announced the V-Drums 3 and 5 Series kits, incorporating the new V31 and V51 sound modules with advanced PureAcoustic modeling for realistic drum and cymbal responses. These series enhance expressiveness with improved mesh heads and multi-sensor triggers, available in configurations like the TD-316K (3 Series) and TD-516K (5 Series) starting at $2,699.99. Also in 2025, Roland partnered with Roland DG Corporation to offer customized limited-edition faceplates for the SP-404MKII sampler at the Roland Store Tokyo, commemorating the store's second anniversary. Using Roland DG's UV flatbed printers, customers could personalize units with designs inspired by Roland's TR-808 drum machine, blending printing technology with musical heritage. On November 11, 2025, Roland's Future Design Lab collaborated with Neutone to introduce Project Lydia, a technology preview exploring AI integration, DIY culture, and innovative approaches to music creation. Under its FY2023-2025 Medium-Term Management Plan announced in February 2023, Roland emphasized "Quality Growth" through profitable expansion, innovation in core products, and deeper fan engagement via experiential events and digital communities to foster lifelong customer loyalty.

Products and Innovations

Key Product Lines

Roland's lineup features the iconic Juno series, known for its versatile analog modeling and user-friendly interface, with the Juno-106 standing out as a classic model prized for its warm, polyphonic tones in music production. The Jupiter series offers professional-grade instruments like the Jupiter-X, delivering expansive sound palettes through advanced modeling of vintage hardware. Complementing these, the modern Fantom workstations integrate synthesis, sampling, and sequencing capabilities, enabling comprehensive music creation on stage or in the studio. In drum machines, the TR series has defined electronic rhythms, with the TR-808 renowned for its booming bass drum and cowbell sounds that revolutionized hip-hop and genres. The TR-909 extends this legacy with sharp, metallic percussion elements essential to and music. Earlier models like the CR-78 introduced programmable patterns with analog warmth, influencing early and rock productions. For contemporary applications, the SPD-SX sampling pad provides nine velocity-sensitive pads for real-time triggering and multi-effects processing, supporting live performances across genres. Roland's digital pianos and keyboards include the FP series, portable models with SuperNATURAL piano modeling for realistic keybed response and stage mobility. The RD series serves as stage pianos, offering premium weighted actions and versatile tone options for professional musicians. The GP series advances grand piano simulations, exemplified by the GP-9, which features a Piano Reality Hybrid Concert Keyboard and immersive sound projection for home or recital use. Amplifiers and effects from Roland encompass the Boss brand's pedals, such as the DD-8 digital delay, which provides 11 delay modes including analog and tape emulations for expansive echo effects. The JC-120 Jazz Chorus amplifier delivers pristine clean tones with built-in stereo chorus, a staple for guitarists seeking clarity and dimension. Electronic drums are represented by the V-Drums series, featuring mesh heads and advanced modules for quiet, expressive play. The 2025 V-Drums 3 and 5 Series introduce improved sensors in pads like the digital snare and , enhancing dynamic response with over 16,000 variations and unified sound engines across kits. Other notable lines include DJ controllers like the DJ-202, a compact Serato-compatible unit with built-in Roland drum sounds for scratching and sequencing. Vision mixers such as the V-1HD support multi-HDMI switching for live events and streaming. Additionally, the FR series V-Accordions, including the FR-8x, blend digital modeling with physical bellows for authentic performances.

Technological Advancements

Roland Corporation played a pivotal role in the evolution of through its co-development of the Musical Instrument Digital Interface () protocol in 1983, alongside Dave Smith of Sequential Circuits. This standard enabled seamless digital communication between electronic instruments from different manufacturers, revolutionizing music production by allowing synchronized control of synthesizers, sequencers, and computers. Building on this foundation, Roland introduced Analog Circuit Behavior (ACB) technology, a digital modeling approach that replicates the nonlinear behavior of analog circuits, including component interactions and signal paths, to achieve authentic vintage tones in modern hardware. Debuted in the AIRA series, ACB captures the warmth and dynamics of classic Roland synthesizers and drum machines by simulating individual circuit elements rather than relying on simple waveform emulation. In 2019, Roland unveiled the ZEN-Core synthesis engine, a versatile, modular system combining virtual analog modeling, , and physical modeling for expansive capabilities. Integrated into instruments like the Fantom workstation and MC-707 , ZEN-Core allows users to layer multiple synthesis methods, share tones across compatible hardware, and expand via software updates, fostering flexible, high-fidelity audio creation. In November 2025, Roland launched ZENOLOGY GX, an evolution of ZEN-Core integrated into the GALAXIAS platform, providing access to over 11,000 genre-defining sounds with optimized performance and reduced resource usage. Complementing hardware innovations, Roland Cloud, launched in 2017, provides virtual analog emulations of iconic Roland instruments through subscription-based software, preserving and updating legacy sounds for contemporary workstations. These emulations, such as those of the TR-808 and TR-909, employ advanced circuit to deliver responsive, era-defining timbres while integrating modern features like compatibility and plugin formats. For acoustic piano reproduction, Roland developed Acoustic Projection technology, which simulates the resonant projection of a grand 's soundboard and strings without traditional speakers dominating the output. Employed in models like the LX and GP series, this system uses multi-speaker arrays and modeling algorithms to project sound spatially, creating an immersive, speaker-independent acoustic experience that mimics the natural and decay of an upright or grand . Roland's innovations in and generation have profoundly influenced electronic music genres, with technologies like the TB-303's sequencer-driven acid synthesis defining and , while engines in the TR series established foundational patterns for hip-hop, , and beyond. These advancements, rooted in programmable sequencing and analog-style timbres, enabled producers to craft infectious grooves that permeate global music culture.

Brands and Subsidiaries

Owned Brands

Boss is an internally developed brand launched by Roland Corporation in 1976, specializing in compact guitar effects pedals and related gear for musicians. Originating from the 1973 establishment of MEG Electronics Corporation in —which later became —the brand introduced its first product, the CE-1 Chorus Ensemble, in 1976, followed by the iconic compact series in 1977 with models like the OD-1 Overdrive, PH-1 Phaser, and SP-1 Spectrum. Boss products integrate seamlessly with Roland's technology, enhancing performance flexibility for guitarists and bassists through innovative, reliable effects processors, amplifiers, and tuners. In 2018, was fully merged into Roland Corporation, solidifying its position as a core owned brand with over 100 unique compact pedal models developed across decades. Roland Cloud, introduced in 2017, serves as a subscription-based software platform offering high-quality virtual instrument emulations, sample libraries, and music production tools. This cloud service provides access to digital recreations of Roland's legendary synthesizers, drum machines, and effects, such as the JUNO-60 and TR-808, enabling modern creators to integrate authentic sounds into digital audio workstations. By 2020, the platform expanded with features like lifetime keys for instruments and the ZENOLOGY synthesizer, emphasizing Roland's shift toward software integration with its hardware ecosystem. The Roland Systems Group, operating under the Pro A/V division, focuses on professional audio-visual solutions tailored for live events, broadcasting, and installations. This brand delivers mixing consoles, such as the VR series, and vision mixers like the V-1HD, supporting multi-channel audio and video switching with and USB capabilities for seamless live production. Established as part of 's expansion into commercial AV equipment, it leverages the company's expertise in to provide reliable tools for events and streaming applications.

Acquired and Partnered Entities

Roland Corporation acquired the rights to the name in , enabling the production of digital keyboards under the brand, such as the MK80 and Model 760 s, which aimed to emulate the iconic Fender sound using Roland's digital technology. This acquisition allowed Roland to expand into the market, though it faced criticism from ' founder, Harold Rhodes, for deviating from the original analog design principles. The rights were bought back by associates of Harold Rhodes in 1997. However, the experience influenced Roland's subsequent developments, particularly the RD series, which incorporates advanced modeling inspired by Rhodes-like tones for stage and studio use. In 2016, Roland acquired a 70% majority stake in V-MODA, a U.S.-based company specializing in high-fidelity and audio accessories, to strengthen its presence in the lifestyle audio sector beyond traditional musical instruments. This partnership integrated V-MODA's premium audio products with Roland's ecosystem, enabling cross-promotions like bundled headphone offerings with Roland's electronic instruments and expanding distribution through Roland's global network. The acquisition has allowed Roland to target audiophiles and mobile creators, with V-MODA continuing operations under its own leadership while benefiting from Roland's manufacturing expertise. Roland took a major share in , a developer of music production software, in 2008, fostering deeper integration between hardware and software. This led to the rebranding of certain Edirol multimedia tools—Roland's former subsidiary for computer music interfaces—under the "Cakewalk by Roland" label, such as the UA-101 and FA-66 audio interfaces, which combined Cakewalk's DAW with Roland's hardware for streamlined recording workflows. The collaboration enhanced pro audio capabilities by unifying distribution and product development, though Roland divested its stake to Gibson Brands in 2013. Amdek, founded in 1981 as a subsidiary in , initially developed effects kits and computer peripherals before evolving into Roland DG Corporation, specializing in and 3D technologies. The brand's progression included pioneering wide-format inkjet printer/cutters like the CAMMJET CJ-70 in 1997 and eco-solvent inks in 2003, shifting from peripherals to on-demand solutions. In the 3D domain, it introduced the DWX series milling machines in 2010 and the monoFab ARM-10 desktop 3D printer in 2014, marking 's early foray into subtractive . Following its removal from the group in 2015 and a in 2024, Roland DG operates independently while retaining its historical ties to 's innovation in peripherals. In 2022, acquired (DW), a leading manufacturer of acoustic drums and hardware, along with its associated brands including (PDP), Latin Percussion (LP), and Slingerland, for $65 million. This move marked 's entry into professional acoustic percussion, complementing its electronic drum lines like V-Drums, and has facilitated shared innovations in hybrid setups. The integration preserved DW's independent operations while leveraging 's R&D for enhanced product ecosystems, such as compatible triggering systems. At NAMM 2025, highlighted these partnerships by showcasing DW, PDP, LP, and Slingerland alongside its core brands, demonstrating expanded percussion offerings like new hybrid kits and accessories to appeal to live performers and educators. In 2025, collaborated with DG Corporation—its former affiliate spun off in 2015—to create customized merchandise, including limited-edition faceplates for the SP-404MKII sampler as part of the Store Tokyo's 2nd anniversary event. Using DG's UV , the project produced personalized, high-durability designs celebrating 's legacy, such as 808-inspired motifs, and supported broader applications in event customization. This partnership underscores ongoing synergies between 's division and DG's fabrication expertise for fan-engaged products.

Corporate Profile

Leadership and Governance

Roland Corporation was founded in 1972 by Ikutaro Kakehashi, an and entrepreneur who served as the company's president until 1986 and remained a lifelong advisor and influential figure in its direction thereafter. Kakehashi, who passed away on April 1, 2017, at the age of 87, continued to contribute to the company through his role as chairman of the Roland Foundation, emphasizing music's global accessibility. His vision shaped Roland's commitment to innovation in electronic musical instruments, influencing governance by prioritizing technological advancement and educational outreach. Following a period of financial challenges, Junichi Miki was appointed president and CEO of Roland Corporation effective April 1, 2013, bringing his extensive background in since joining the company in 1977. Miki led a in 2014, supported by investment firm Taiyo Pacific Partners, which delisted Roland from the and transitioned it to private ownership to enable more agile strategic decisions. Under his leadership until 2024, Roland refocused on core strengths in electronic instruments, fostering a culture of engineering-driven innovation. As of 2025, Minowa serves as president and CEO of Roland Corporation, having assumed the on July 1, 2024, after serving as representative director, , and . Minowa, who joined the company in 1996, oversees the execution of Roland's medium-term management plan for fiscal years 2023 through 2025, which emphasizes sustainable growth, product diversification, and global market expansion. His tenure builds on prior leadership transitions to maintain operational efficiency and strategic alignment. Roland Corporation was originally listed on the Tokyo Stock Exchange in 1980, delisted in 2014, and relisted on the Prime Market under the ticker TYO: 7944 in December 2020, operating under a board structure that includes a representative director (the CEO), several inside directors, and outside directors to ensure balanced oversight. The board, comprising figures such as Director Yasunobu Suzuki and independent outside directors like Brian K. Heywood, meets regularly to formulate management principles, long-term strategies, and risk management policies. As of December 31, 2024, the company employed 2,957 people worldwide, reflecting its consolidated workforce across electronic instrument development, manufacturing, and sales operations. In 1994, Ikutaro Kakehashi established the Roland Foundation as a philanthropic arm of the company, with a focus on and global outreach. The foundation, chaired by Kakehashi until his death, supports initiatives such as providing musical instruments to underprivileged children, establishing music schools in developing regions, and promoting cultural exchange through music, thereby extending Roland's beyond corporate operations to societal impact.

Financial Performance and Sustainability

Roland Corporation relisted on the First Section of the on December 16, 2020, following its delisting after a in 2014 that took the company private. This return to public markets supported a strengthened financial position, enabling consistent shareholder returns, including a year-end of JPY 85 per share for the ended December 31, 2024, payable on March 27, 2025. The company's FY2023-2025 Medium-Term Management Plan emphasizes sustainable profit growth, targeting operating profit of JPY 17.9 billion (14.5% margin) by the end of FY2025 through strategies focused on enhancing fan engagement and delivering high-quality products. Key initiatives include expanding the Roland Cloud subscriber base to 100,000 users and single-purchase customers to 500,000 by FY2025 to foster deeper community ties, alongside increasing the proportion of innovative "Game Changer" products to one-quarter of the lineup for superior quality and technological advancement. Revenue streams are predominantly derived from electronic musical instruments, for the majority of sales, with a growing portion from software subscriptions via Roland Cloud, reflecting a shift toward expansion. As of December 31, 2024, Corporation employed 2,957 people on a consolidated basis, supporting its global operations across the music instruments sector and affiliated activities in through DG Corporation. These operations span , distribution, and innovation in electronic musical instruments worldwide, complemented by DG's expertise in wide-format inkjet printers and vinyl cutters. In terms of sustainability, Roland earned a "B" score in the CDP Climate Change Report 2024, recognizing its efforts in managing and reducing emissions through proactive environmental strategies. This rating underscores the company's commitment to integrating management into its operations, aligning financial performance with long-term environmental responsibility.

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