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Slam (magazine)
Slam (stylized in all caps) is an American basketball magazine in circulation since 1994.
Slam was launched in 1994 as a basketball magazine that combined the sport with hip hop culture at a time when the genre was becoming increasingly popular. Launching as a quarterly with an initial circulation of 125,000, it was founded by publisher Dennis Page at Harris Publications, and he hired Cory Johnson to be the first Editor in Chief.
Its first issue had a cover story on Larry Johnson of the Charlotte Hornets (written by future Fortune editor Andrew Serwer) and a feature on then-Cal freshman Jason Kidd. Many of the magazine's lasting features, such as In Your Face, Slam-a-da-month, and Last Shot all began with that first issue.
From 1996 to 1997, Slam's total annual-unit sales rose 25 percent, with advertising revenue increasing by more than a third; by 1998, the magazine was published eight times per year.
Slam's ownership has changed several times. Petersen Publishing bought Slam in 1998. The next year, Petersen was acquired by British publisher EMAP. In 2001, EMAP sold its U.S. division to Primedia (now Rent Group). When Primedia left the magazine business in 2007, Source Interlink acquired a majority of the company, including Slam, in August 2017. Slam was then acquired by an investment group led by Dennis Page (Founder and Publisher) and David Schnur (Executive Publisher). The new holding company is Slam Media Inc. based in New York City.
The magazine carries advertising for basketball-related products, street-wear clothing and hip hop music, and has been credited with helping to market hip-hop culture and basketball as one.
As of November 1997, the Philadelphia Daily News reported, roughly a third of Slam's ads were for sneakers.
Slam has published over 200 issues in its history, and has featured the biggest names in basketball on its cover, in articles, and on its famous SLAMups posters.
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Slam (magazine)
Slam (stylized in all caps) is an American basketball magazine in circulation since 1994.
Slam was launched in 1994 as a basketball magazine that combined the sport with hip hop culture at a time when the genre was becoming increasingly popular. Launching as a quarterly with an initial circulation of 125,000, it was founded by publisher Dennis Page at Harris Publications, and he hired Cory Johnson to be the first Editor in Chief.
Its first issue had a cover story on Larry Johnson of the Charlotte Hornets (written by future Fortune editor Andrew Serwer) and a feature on then-Cal freshman Jason Kidd. Many of the magazine's lasting features, such as In Your Face, Slam-a-da-month, and Last Shot all began with that first issue.
From 1996 to 1997, Slam's total annual-unit sales rose 25 percent, with advertising revenue increasing by more than a third; by 1998, the magazine was published eight times per year.
Slam's ownership has changed several times. Petersen Publishing bought Slam in 1998. The next year, Petersen was acquired by British publisher EMAP. In 2001, EMAP sold its U.S. division to Primedia (now Rent Group). When Primedia left the magazine business in 2007, Source Interlink acquired a majority of the company, including Slam, in August 2017. Slam was then acquired by an investment group led by Dennis Page (Founder and Publisher) and David Schnur (Executive Publisher). The new holding company is Slam Media Inc. based in New York City.
The magazine carries advertising for basketball-related products, street-wear clothing and hip hop music, and has been credited with helping to market hip-hop culture and basketball as one.
As of November 1997, the Philadelphia Daily News reported, roughly a third of Slam's ads were for sneakers.
Slam has published over 200 issues in its history, and has featured the biggest names in basketball on its cover, in articles, and on its famous SLAMups posters.