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St-Hubert
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St-Hubert BBQ Ltd. is a Canadian chain of casual dining restaurants best known for its rotisserie chicken. St-Hubert is most popular in Quebec and in other French-Canadian areas such as Eastern Ontario and New Brunswick. The chain enjoys the second-highest customer loyalty of any restaurant in Canada (after Tim Hortons), according to industry analysis.[1]
Key Information
In March 2016, St-Hubert agreed to be purchased by Toronto-area based Cara Operations (now known as Recipe Unlimited), the owner of the rival Swiss Chalet rotisserie chicken chain, for $537 million.[2][3] Cara increased its restaurant presence in Quebec as the St-Hubert chicken deal closed in September 2016.[4]
History
[edit]The first restaurant opened in September 1951 on Saint Hubert Street in Montreal, just south of Beaubien street. This branch still operates today, but has been converted to a St-Hubert Express take-out restaurant. The founding family of Hélène and René Léger copied similar barbecue restaurants in the city.[5][6]
St-Hubert began selling its gravy in supermarkets across Quebec in 1965. The company also sells its barbecue sauce in the ready-to-serve format, desserts, seasonings, and frozen chicken in supermarkets.[6]
The original St-Hubert Chicken mascot was created and designed by former Disney animator Jack Dunham.[when?][7][8] Dunham also produced St-Hubert's first television commercials.[8] However, the current St-Hubert mascot, which has been in use since the early 1970s, was not created by Dunham.
Operating under the U.S.-based company St. Hubert of Florida, Inc.,[9] a St-Hubert restaurant opened on June 12, 1979, at 1431 N. Federal Highway in Fort Lauderdale, Florida.[10][11] The owners hoped to eventually open more chain restaurants in the States, but only if the first proved successful.[10] The Fort Lauderdale restaurant, which principally served snowbird Canadians who spent their vacations in southern Florida, was known for its ability to serve its customers in French, as 80% of its clients were French Canadians,[12][13] and motivated the employers of their own accord to seek French-speaking employees.[14][11] The ads the restaurant ran on television and in newspapers also carried French.[15] The location was still open in as late as 1987,[16] but by mid-1988, a Shoney's restaurant had opened in its place.[17][18]
In 1983, St-Hubert attempted another type of expansion, this time in Italian cuisine. St-Hubert inaugurated the Pastelli restaurant and announced that it wanted to open 30 to 40 other franchises across Quebec during the following five years. The results were conclusive and other franchises were opened, but St-Hubert decided to end the experiment in the late 1980s.[19]
In 2005, St-Hubert voluntarily became the first restaurant chain in Quebec to ban smoking inside its restaurants. This was one year before the province of Quebec made it mandatory.[6]
St-Hubert's president was quoted in a Postmedia News article in October 2011 as saying that the company was considering adding halal and kosher products.[20] It has since recanted in the aftermath of Quebec's reasonable accommodation debate.[improper synthesis?]
On March 31, 2016, Ontario-based Cara Operations, owner of the Swiss Chalet chain of rotisserie chicken restaurants, announced that it would acquire St-Hubert in the summer of 2016 for CAD$537 million.[21][22] Caisse de dépôt et placement du Québec (CDPQ), an investment management firm, had presented an offer to acquire a minority share in St-Hubert, but was subsequently declined.[23] Léger sought buyers within Quebec, but did not encounter any companies he was comfortable selling to.[24] The sale was completed on September 2, 2016.[25]
In 2017, Montreal actor Jay Baruchel mentioned St-Hubert as his favorite restaurant to visit when visiting the city during an interview on Jimmy Kimmel Live!. St-Hubert spokesperson Josée Vaillancourt later reached out to Baruchel after the actor claimed that he was willing to also appear in a commercial for the restaurant.[26]
Operations
[edit]
St-Hubert's service area has little overlap with the similar Swiss Chalet chain, which exited the Quebec market in the early 2000s, although there was no agreement between the chains. Following the closure or rebranding (as independent restaurants) of St-Hubert's remaining Toronto area locations over the following few years, the chains now only overlap in the Ottawa area, and in Moncton and Fredericton, New Brunswick. Restaurants in the Saint John, New Brunswick, area closed in 2013.[27] Locations in Halifax Nova Scotia & St. John's, Newfoundland also existed, but were closed around the late 1980s, early 1990s. However, in a 2007 interview with La Presse, St-Hubert CEO Jean-Pierre Léger suggested that the company was considering re-entering other eastern Canadian markets.[28]
In January 2011, St-Hubert announced that its expansion plans included the opening of three Toronto area locations of the St-Hubert Express concept. It was also considering entering markets outside Canada. At around the same time, the company briefly re-entered the Kingston marketplace with a St-Hubert Express, which closed about a year after opening.[29]
The St-Hubert locations operate as full-service restaurants, resto-bars, and 'St-Hubert Express' locations (closer in style to fast food restaurants, also with take-out, drive-thru and delivery).[30] The bright yellow cars delivering food have carried the slogan "Putt-Putt Ding-Ding".
See also
[edit]References
[edit]- ^ "Restaurant chain conglomerates forced to 'steal customers' in flat market – Business – CBC News". Cbc.ca. April 2, 2016. Retrieved July 29, 2016.
- ^ "Swiss Chalet owners Cara buying St-Hubert for $537M – Business – CBC News". Cbc.ca. March 31, 2016. Retrieved July 29, 2016.
- ^ Amrutha Gayathri; Euan Rocha (March 31, 2016). "Canada's Cara to buy St-Hubert BBQ chain for C$537 million". Reuters. Retrieved January 13, 2021.
- ^ Cara beefs up restaurant presence in Quebec as St-Hubert chicken deal closes | CTV News. Ctvnews.ca (September 2, 2016). Retrieved on 2016-12-24.
- ^ (in French) Restaurant à Montréal – Centre-Ville – Downtown. St-Hubert. Retrieved on December 24, 2016.
- ^ a b c "St-Hubert's rise in Quebec – Montreal – CBC News". Cbc.ca. March 31, 2016. Retrieved July 29, 2016.
- ^ Parent, Tim (April 6, 2009). "Disney animator, creator of St. Hubert BBQ rooster, has died". CJAD. Retrieved April 16, 2009.[dead link]
- ^ a b "Disney, Lantz animator Jack Dunham dies at 98". Cartoon Brew. Big Cartoon Forum. April 5, 2009. Archived from the original on January 17, 2013. Retrieved April 13, 2009.
- ^ "Fort Lauderdale News from Fort Lauderdale, Florida". Newspapers.com. May 19, 1979. Retrieved March 1, 2025.
- ^ a b "The Miami Herald from Miami, Florida". Newspapers.com. April 1, 1979. Retrieved March 1, 2025.
- ^ a b "Fort Lauderdale News from Fort Lauderdale, Florida". Newspapers.com. December 23, 1979. Retrieved March 1, 2025.
- ^ "Fort Lauderdale News from Fort Lauderdale, Florida". Newspapers.com. February 22, 1981. Retrieved March 1, 2025.
- ^ "South Florida Sun Sentinel from Fort Lauderdale, Florida". Newspapers.com. April 16, 1986. Retrieved March 1, 2025.
- ^ ST-HUBERT TAKES FRENCH CANADIAN TASTE SOUTH Sun-Sentinel
- ^ "Fort Lauderdale News from Fort Lauderdale, Florida". Newspapers.com. June 12, 1979. Retrieved March 1, 2025.
- ^ "South Florida Sun Sentinel from Fort Lauderdale, Florida". Newspapers.com. July 31, 1987. Retrieved March 1, 2025.
- ^ "South Florida Sun Sentinel from Fort Lauderdale, Florida". Newspapers.com. July 4, 1988. Retrieved March 1, 2025.
- ^ "The Miami Herald from Miami, Florida". Newspapers.com. March 26, 1990. Retrieved March 1, 2025.
- ^ "La petite histoire des rôtisseries St-Hubert". radio-canada.ca. March 31, 2016.
- ^ "Growth plans for Quebec icon". Archived from the original on March 22, 2016. Retrieved May 9, 2012.
- ^ Paddon, David (March 31, 2016). "In rotisserie chicken marriage, owner of Swiss Chalet buys St-Hubert for $537M | Toronto Star". Thestar.com. Retrieved July 29, 2016.
- ^ "Cara announces purchase of St-Hubert – Mar 31, 2016". Cara.investorroom.com. Retrieved July 29, 2016.
- ^ "Cara met la main sur Groupe St-Hubert". Fr.canoe.ca. March 31, 2016.
- ^ "Sale of iconic chicken rotisserie chain ignites passions in Quebec". Rcinet.ca. March 31, 2016. Retrieved July 29, 2016.
- ^ "Cara completes acquisition of St-Hubert". September 2, 2016.
- ^ "When Jimmy Kimmel asked Jay Baruchel for his favorite Montreal restaurant, guess what he said?". The Suburban Newspaper. September 11, 2017. Retrieved January 15, 2022.
- ^ Clements, Alison (October 22, 2013). "St. Hubert's closes its doors in Saint John". News 889. Rogers Media. Archived from the original on July 14, 2014. Retrieved July 6, 2014.
- ^ Brousseau-Pouliot, Vincent (May 14, 2007). "Le PDG de St-Hubert répond aux questions des lecteurs" [St-Hubert CEO responds to questions from readers] (in French). La Presse. Archived from the original on July 11, 2012. Retrieved January 24, 2010.
- ^ "St-Hubert à la conquête du monde". Archived from the original on July 8, 2012. Retrieved March 5, 2011.
- ^ "Find your menu". St-Hubert. Retrieved July 29, 2016.
External links
[edit]St-Hubert
View on GrokipediaHistory
Establishment and Early Years (1920s–1940s)
The Saint-Hubert Airport, located in Longueuil, Quebec, originated from a 1926 commitment by Canadian Prime Minister William Lyon Mackenzie King at the Imperial Conference in London to develop civil aviation infrastructure across the British Empire, leading to the selection of the site near Montreal for Canada's first federally constructed civil aerodrome.[6] Construction commenced in 1927 under the Department of National Defence, with the airfield hosting its inaugural airmail delivery on November 18, 1927, via a Fairchild FC-2W2 aircraft operated by Canadian Colonial Airways Limited.[7] The facility became fully operational as a civil airport on May 1, 1928, serving as Montreal's primary aviation hub until the development of Dorval Airport in the early 1940s.[8] In the 1930s, Saint-Hubert expanded its role in commercial and experimental aviation, accommodating early scheduled flights and notable events such as the 1930 docking of the British airship R-100, which underscored the site's growing infrastructure for rigid airships and heavier-than-air craft.[9] By March 1, 1939, Trans-Canada Air Lines (predecessor to Air Canada) initiated its first official transcontinental service from Saint-Hubert to Vancouver, marking a milestone in Canadian domestic air travel.[10] That same year, on April 13, 1939, Canada opened its first air traffic control tower at the airport, equipped with basic radio communication and visual signaling to manage increasing air traffic.[6] The onset of World War II in 1939 prompted a shift toward military priorities; by 1940, the Department of National Defence reclaimed full control of the airfield for training purposes, transferring civil operations to temporary facilities elsewhere. From 1941 to 1944, Saint-Hubert hosted No. 13 Service Flying Training School under the British Commonwealth Air Training Plan, training over 1,800 aircrew members on aircraft such as the Harvard and Yale trainers, with the site featuring expanded hangars and runways hardened for wartime demands.[11] This period solidified the airport's dual civil-military heritage, though civilian access remained limited until postwar demobilization.[12]Mid-20th Century Developments (1950s–1980s)
Following World War II, RCAF Station St. Hubert transitioned back to peacetime operations, serving as a key base for fighter squadrons equipped with early jet aircraft. In 1951, No. 441 Squadron was formed at St. Hubert as a fighter unit initially operating de Havilland Vampires before transitioning to North American F-86 Sabres, contributing to Canada's Cold War air defense posture.[13] Similarly, No. 427 Squadron was reactivated on August 1, 1952, at the station with F-86 Sabre Mk II fighters, later upgrading to Mk V and VI variants for interception duties.[14] These units, alongside auxiliary squadrons like Nos. 401 and 438, underscored St. Hubert's role in hosting both regular and reserve fighter operations during the 1950s, with aircraft such as the Avro CF-100 Canuck employed for all-weather interception and electronic warfare training into the early 1960s.[15] The 1960s marked a shift toward integration and diversification of roles at the station. Upon the unification of Canada's armed forces in 1968, RCAF Station St. Hubert was redesignated Canadian Forces Base (CFB) St. Hubert and incorporated into the broader CFB Montreal structure, reflecting the consolidation of air reserve and support functions.[15] Military aviation emphasized tactical and transport capabilities, with units operating de Havilland Canada DHC-3 Otters for utility roles and early helicopter trials, while the base supported electronic warfare detachments using modified CF-100s.[16] Civil operations remained secondary but began expanding as general aviation traffic grew amid Montreal's post-war economic boom. A pivotal civil development occurred in 1970, when nearly all general aviation activities from Montreal's Cartierville Airport—excluding Canadair operations—were relocated to St. Hubert, positioning it as the region's primary hub for private and training flights.[17][18] This transfer, driven by capacity constraints at other fields and federal-provincial coordination, boosted annual movements and supported flying schools and charters through the 1970s and 1980s. Military activities evolved toward reserve helicopter squadrons, including No. 438's use of Otters into 1976 and tactical airlift with DHC-5 Buffalo aircraft, maintaining the base's dual-use infrastructure amid declining fighter roles.[19] By the 1980s, St. Hubert functioned primarily as a reserve and general aviation center, with its runways and facilities accommodating increased non-scheduled traffic while Canadian Forces units focused on support and training missions until further transitions in the 1990s.[20]Modern Era and Transition (1990s–Present)
In 2004, Transport Canada transferred ownership of the airport to Développement de l'aéroport Saint-Hubert de Longueuil (DASH-L), a non-profit corporation, granting the facility greater operational independence and facilitating long-term infrastructure improvements.[17] This shift aligned with broader Canadian aviation policy to devolve federal airports to local entities, allowing Saint-Hubert to prioritize general aviation, flight training, and potential commercial growth while maintaining its role as a reliever to Montréal–Trudeau International Airport.[17] Throughout the 1990s and early 2000s, the airport primarily served general aviation, corporate flights, and flight schools, with limited infrastructure changes amid stalled commercial expansion efforts due to community concerns over noise.[21] By 2018, DASH-L completed a major upgrade to the primary runway (11/29), extending it to 3,000 meters and reinforcing it to handle heavier jet traffic, including Boeing 737-class aircraft, at a cost exceeding CAD 20 million.[22] The airport underwent a significant rebranding on February 1, 2024, adopting the name Montreal Metropolitan Airport (MET) to emphasize its evolving role as a secondary commercial hub for Greater Montréal, complete with new branding evoking the site's dirigible history.[23][24] This transition includes construction of a new passenger terminal designed to accommodate up to 4 million domestic passengers annually, supported by a CAD 90 million loan from the Canada Infrastructure Bank announced in February 2024.[25][26] Porter Airlines partnered with MET for the terminal project, planning to launch up to 92 daily domestic flights by late 2025, targeting underserved routes and positioning the airport as a convenient alternative to Trudeau for South Shore residents.[27][28] As of 2025, construction advances rapidly, with the facility retaining its focus on general aviation alongside emerging commercial capabilities, though federal environmental assessments continue to address noise and land-use impacts.[21][25]Facilities and Infrastructure
Runways, Taxiways, and Aprons
The Montréal Saint-Hubert Airport (CYHU) operates three asphalt-surfaced runways configured for diverse general aviation and training activities. The primary runway, 06L/24R, measures 7,801 feet (2,378 meters) in length and 150 feet (46 meters) in width, supporting operations for larger aircraft up to the limits of its pavement classification.[29][30] A parallel runway, 06R/24L, provides 3,922 feet (1,195 meters) by 100 feet (30 meters), primarily for smaller aircraft and accommodating simultaneous operations when traffic permits.[31][32] The crosswind runway 10/28 spans 2,420 feet (738 meters) by 150 feet (46 meters), aiding in wind-dependent takeoffs and landings.[32]| Runway | Length (ft/m) | Width (ft/m) | Surface | Orientation |
|---|---|---|---|---|
| 06L/24R | 7,801 / 2,378 | 150 / 46 | Asphalt | 062° / 242° |
| 06R/24L | 3,922 / 1,195 | 100 / 30 | Asphalt | 062° / 242° |
| 10/28 | 2,420 / 738 | 150 / 46 | Asphalt | 100° / 280° |
