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St-Hubert
St-Hubert BBQ Ltd. is a Canadian chain of casual dining restaurants best known for its rotisserie chicken. St-Hubert is most popular in Quebec and in other French-Canadian areas such as Eastern Ontario and New Brunswick. The chain enjoys the second-highest customer loyalty of any restaurant in Canada (after Tim Hortons), according to industry analysis.
In March 2016, St-Hubert agreed to be purchased by Toronto-area based Cara Operations (now known as Recipe Unlimited), the owner of the rival Swiss Chalet rotisserie chicken chain, for $537 million. Cara increased its restaurant presence in Quebec as the St-Hubert chicken deal closed in September 2016.
The first restaurant opened in September 1951 on Saint Hubert Street in Montreal, just south of Beaubien street. This branch still operates today, but has been converted to a St-Hubert Express take-out restaurant. The founding family of Hélène and René Léger copied similar barbecue restaurants in the city.
St-Hubert began selling its gravy in supermarkets across Quebec in 1965. The company also sells its barbecue sauce in the ready-to-serve format, desserts, seasonings, and frozen chicken in supermarkets.
The original St-Hubert Chicken mascot was created and designed by former Disney animator Jack Dunham.[when?] Dunham also produced St-Hubert's first television commercials. However, the current St-Hubert mascot, which has been in use since the early 1970s, was not created by Dunham.
Operating under the U.S.-based company St. Hubert of Florida, Inc., a St-Hubert restaurant opened on June 12, 1979, at 1431 N. Federal Highway in Fort Lauderdale, Florida. The owners hoped to eventually open more chain restaurants in the States, but only if the first proved successful. The Fort Lauderdale restaurant, which principally served snowbird Canadians who spent their vacations in southern Florida, was known for its ability to serve its customers in French, as 80% of its clients were French Canadians, and motivated the employers of their own accord to seek French-speaking employees. The ads the restaurant ran on television and in newspapers also carried French. The location was still open in as late as 1987, but by mid-1988, a Shoney's restaurant had opened in its place.
In 1983, St-Hubert attempted another type of expansion, this time in Italian cuisine. St-Hubert inaugurated the Pastelli restaurant and announced that it wanted to open 30 to 40 other franchises across Quebec during the following five years. The results were conclusive and other franchises were opened, but St-Hubert decided to end the experiment in the late 1980s.
In 2005, St-Hubert voluntarily became the first restaurant chain in Quebec to ban smoking inside its restaurants. This was one year before the province of Quebec made it mandatory.
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St-Hubert
St-Hubert BBQ Ltd. is a Canadian chain of casual dining restaurants best known for its rotisserie chicken. St-Hubert is most popular in Quebec and in other French-Canadian areas such as Eastern Ontario and New Brunswick. The chain enjoys the second-highest customer loyalty of any restaurant in Canada (after Tim Hortons), according to industry analysis.
In March 2016, St-Hubert agreed to be purchased by Toronto-area based Cara Operations (now known as Recipe Unlimited), the owner of the rival Swiss Chalet rotisserie chicken chain, for $537 million. Cara increased its restaurant presence in Quebec as the St-Hubert chicken deal closed in September 2016.
The first restaurant opened in September 1951 on Saint Hubert Street in Montreal, just south of Beaubien street. This branch still operates today, but has been converted to a St-Hubert Express take-out restaurant. The founding family of Hélène and René Léger copied similar barbecue restaurants in the city.
St-Hubert began selling its gravy in supermarkets across Quebec in 1965. The company also sells its barbecue sauce in the ready-to-serve format, desserts, seasonings, and frozen chicken in supermarkets.
The original St-Hubert Chicken mascot was created and designed by former Disney animator Jack Dunham.[when?] Dunham also produced St-Hubert's first television commercials. However, the current St-Hubert mascot, which has been in use since the early 1970s, was not created by Dunham.
Operating under the U.S.-based company St. Hubert of Florida, Inc., a St-Hubert restaurant opened on June 12, 1979, at 1431 N. Federal Highway in Fort Lauderdale, Florida. The owners hoped to eventually open more chain restaurants in the States, but only if the first proved successful. The Fort Lauderdale restaurant, which principally served snowbird Canadians who spent their vacations in southern Florida, was known for its ability to serve its customers in French, as 80% of its clients were French Canadians, and motivated the employers of their own accord to seek French-speaking employees. The ads the restaurant ran on television and in newspapers also carried French. The location was still open in as late as 1987, but by mid-1988, a Shoney's restaurant had opened in its place.
In 1983, St-Hubert attempted another type of expansion, this time in Italian cuisine. St-Hubert inaugurated the Pastelli restaurant and announced that it wanted to open 30 to 40 other franchises across Quebec during the following five years. The results were conclusive and other franchises were opened, but St-Hubert decided to end the experiment in the late 1980s.
In 2005, St-Hubert voluntarily became the first restaurant chain in Quebec to ban smoking inside its restaurants. This was one year before the province of Quebec made it mandatory.